{"id":17157,"date":"2026-04-07T10:21:16","date_gmt":"2026-04-07T10:21:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=17157"},"modified":"2026-04-14T11:14:29","modified_gmt":"2026-04-14T11:14:29","slug":"games-to-app-investment-mobile-app-portfolio-in-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/games-to-app-investment-mobile-app-portfolio-in-2026\/","title":{"rendered":"\u4ece\u6e38\u620f\u5230\u5e94\u7528\uff1a\u4e3a\u4ec0\u4e482026\u5e74\u8981\u591a\u5143\u5316App\u4ea7\u54c1\u77e9\u9635"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2026\u5e74\u89c2\u5bdf\u5230\u7684\u884c\u4e1a\u8d8b\u52bf\u8868\u660e\uff0c\u6e38\u620f\u5de5\u4f5c\u5ba4\u53ca\u5176\u79fb\u52a8\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\u6b63\u9762\u4e34\u91cd\u5927\u8f6c\u578b\u3002\u5e94\u7528\u5e76\u8d2d\u516c\u53f8EHVM Capital\u521b\u59cb\u4ebaEvelin Herrera\u6307\u51fa\uff0c\u4e00\u573a\u5168\u7403\u8303\u56f4\u5185\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/portfolio-ltv-the-key-to-reducing-your-user-acquisition-costs\/\">\u5e94\u7528\u4ea7\u54c1\u77e9\u9635<\/a> \u91cd\u6784\u5df2\u5168\u9762\u5c55\u5f00\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u9884\u6d4b\uff0c2026\u5e74\u8d44\u672c\u5c06\u4ece\u6e38\u620f\u9886\u57df\u6d41\u5411\u5e94\u7528\u9886\u57df\uff0c\u201dEvelin\u8868\u793a\u3002\u201c\u8fd9\u662f\u4e00\u4e2a\u5927\u80c6\u7684\u5224\u65ad\uff0c\u4f46\u80cc\u540e\u6709\u5145\u5206\u7684\u903b\u8f91\u652f\u6491\u3002\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Apps vs Games on Mobile 2026: What\u2019s Growing Faster (And Why)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kQ6Qo9QE-zc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u672c\u671f\u300aTenjin ROI 101\u300b\u8282\u76ee\u4e2d\uff0cEvelin\u5206\u4eab\u4e86\u5979\u7684\u5e76\u8d2d\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5e76\u6df1\u5165\u89e3\u6790\u4e86 <a href=\"https:\/\/tenjin.com\/zh\/blog\/unit-economics-for-f2p-games\/\">\u5e94\u7528\u7ecf\u6d4e\u5b66<\/a>\u8fd9\u79cd <a href=\"https:\/\/tenjin.com\/zh\/blog\/how-non-gaming-apps-are-improving-retention\/\">\u4ece\u624b\u6e38\u8f6c\u5411\u5e94\u7528\u7684\u53d8\u5316<\/a> 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translation-block\">\u79fb\u52a8\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\u5176\u5b9e\u5c31\u662f\u4f60\u7cbe\u5fc3\u6253\u7406\u7684\u4e00\u7cfb\u5217App\u8d44\u4ea7\uff0c\u8fd9\u4e9bApp\u901a\u5e38\u7531\u4f60\u4eb2\u624b\u8bbe\u8ba1\u3001\u5f00\u53d1\u6216\u7ba1\u7406\u3002\u5b83\u4e0d\u4ec5\u80fd\u5c55\u793a\u4f60\u7684\u6280\u672f\u5b9e\u529b\uff0c\u66f4\u662f\u4f60\u521b\u9020\u529b\u3001\u53ef\u9760\u6027\u548c\u5546\u4e1a\u6210\u529f\u7684\u8bc1\u660e\u3002\u4e00\u4e2a\u4f18\u79c0\u7684\u4ea7\u54c1\u77e9\u9635\uff0c\u91cc\u9762\u90fd\u662f\u6709\u589e\u957f\u3001\u6709\u5e02\u573a\u5438\u5f15\u529b\u3001<a href=\"https:\/\/tenjin.com\/zh\/mobile-attribution\/\" target=\"_self\">\u6548\u679c\u53ef\u91cf\u5316<\/a>\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">App\u7b56\u7565\u80cc\u540e\u7684\u94b1\u666f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u975e\u6e38\u7c7b\u4ea7\u54c1\u7684\u6548\u7387\u5b8c\u80dc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6e38\u620f\u5e94\u7528\u76f8\u6bd4\uff0c\u975e\u6e38\u5e94\u7528\u6295\u8d44\u52a0\u901f\u53d1\u5c55\u7684\u4e3b\u8981\u539f\u56e0\u5f88\u660e\u786e\uff1a\u5229\u6da6\u7387\u663e\u8457\u66f4\u9ad8\u3002Evelin\u6307\u51fa\uff0c\"\u975e\u6e38\u4ea7\u54c1\u7684\u5229\u6da6\u7387\u666e\u904d\u572855%\u523070%\u4e4b\u95f4\u3002\"&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ddf\u5927\u90e8\u5206\u624b\u6e38\u7684\u5229\u6da6\u7387\u76f8\u6bd4\uff0c\u5c31\u662f\u8fd9\u4e48\u73b0\u5b9e\u3002\u5979\u5f3a\u8c03\uff1a\u201c\u5982\u4eca\uff0c\u4f60\u53ea\u9700\u4e94\u4e2a\u5458\u5de5\uff0c\u5c31\u80fd\u8fd0\u8425\u4e00\u4e2a\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u8fbe\u5230\u516d\u4f4d\u6570\u7684\u5e94\u7528\u4e1a\u52a1\u3002\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u4f53\u800c\u8a00\uff0c\u76f8\u6bd4\u79fb\u52a8\u6e38\u620f\uff0c\u5de5\u5177\u7c7b\u3001\u751f\u6d3b\u65b9\u5f0f\u7c7b\u6216\u5355\u4e00\u529f\u80fd\u5e94\u7528\u7684\u7ef4\u62a4\u6210\u672c\u66f4\u4f4e\u3002\u4f8b\u5982\uff0c\u7ef4\u62a4\u4e00\u6b3e\u6e38\u620f\u9700\u8981\u4e13\u95e8\u7684\u521b\u610f\u56e2\u961f\u8d1f\u8d23\u5185\u5bb9\u548c <a href=\"https:\/\/tenjin.com\/zh\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">\u5e7f\u544a\u7d20\u6750<\/a>\uff0c\u5916\u52a0QA\u3001\u6301\u7eed\u66f4\u65b0\uff0c\u624d\u80fd\u4fdd\u6301\u65b0\u9c9c\u611f\u548c\u7528\u6237\u7c98\u6027\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8eApp\u6295\u8d44\u8005\u6216\u5e0c\u671b\u6269\u5927\u4ea7\u54c1\u77e9\u9635\u7684\u4eba\u6765\u8bf4\uff0c\u5982\u679c\u9762\u524d\u6709\u66ff\u4ee3\u65b9\u6848\u80fd\u5e26\u6765\u76f8\u4f3c\u751a\u81f3\u66f4\u597d\u7684\u6536\u5165\uff0c\u4f46\u6240\u9700\u56e2\u961f\u89c4\u6a21\u5c0f\u5f97\u591a\uff0c\u4f60\u8fd8\u613f\u610f\u628a\u8d44\u91d1\u6295\u7ed9\u9700\u8981\u5e9e\u5927\u56e2\u961f\u7684\u6e38\u620fApp\u5417\uff1fApp\u751f\u4ea7\u6210\u672c\u4f4e\uff0c\u5c31\u610f\u5473\u7740\u5229\u6da6\u6709\u66f4\u5927\u7684\u589e\u957f\u7a7a\u95f4&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evelin\u8bf4\uff1a\u201c\u5bf9\u4e8e\u4e00\u4e2a\u5c0f\u578bApp\u6765\u8bf4\uff0c\u5b83\u7684\u8fd0\u4f5c\u673a\u5236\u3001\u6f5c\u5728\u8f6c\u5316\u7387\u548c\u6210\u672c\u7ed3\u6784\uff0c\u7406\u89e3\u8d77\u6765\u7b80\u5355\u591a\u4e86\u3002\u201d \u8fd9\u79cd\u8fd0\u8425\u4e0a\u7684\u900f\u660e\u548c\u7b80\u5316\uff0c\u76f4\u63a5\u51b3\u5b9a\u4e86\u4f60\u7684\u4ea7\u54c1\u77e9\u9635\u80fd\u6709\u591a\u9ad8\u6548\u3001\u6293\u4f4f\u591a\u5c11\u673a\u4f1a\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f00\u53d1\u95e8\u69db\u964d\u4f4e\uff0c\u5bb9\u6613\u5b9e\u73b0\u89c4\u6a21\u5316<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56de\u60f3\u4e00\u4e0b\u51e0\u5e74\u524d\u7684\u5e94\u7528\u5f00\u53d1\u6210\u672c\uff0c\u518d\u5bf9\u6bd4\u5341\u5e74\u524d\u3002\u5982\u4eca\u5e94\u7528\u5f00\u53d1\u95e8\u69db\u7684\u964d\u4f4e\uff0c\u4e3a\u6709\u610f\u8fdb\u884c\u5e94\u7528\u6536\u8d2d\u7684\u6295\u8d44\u4eba\u521b\u9020\u4e86\u524d\u6240\u672a\u6709\u7684\u673a\u9047\u548c\u8d44\u672c\u8fd0\u4f5c\u7a7a\u95f4\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u73b0\u5728\u6bcf\u6708\u82b110\u7f8e\u5143\u8ba2\u9605\u4e00\u4e2aAI\u5de5\u5177\uff0c\u5c31\u80fd\u53d1\u5e03\u4e00\u4e2a\u5e94\u7528\u3002\u867d\u7136\u5bb9\u6613\u4e0a\u624b\u5e76\u4e0d\u610f\u5473\u7740\u8d28\u91cf\u6709\u4fdd\u8bc1\uff0c\u4f46\u5165\u95e8\u95e8\u69db\u786e\u5b9e\u6bd4\u4ee5\u524d\u4f4e\u4e86\uff0c\u201d Evelin\u5206\u4eab\u9053\u3002&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\uff0c\u5f00\u53d1\u4e00\u4e2a\u529f\u80fd\u9f50\u5168\u7684App\u9700\u8981\u624e\u5b9e\u7684\u6280\u672f\u529f\u5e95\uff0c\u6216\u8005\u4e00\u7b14\u53ef\u89c2\u7684\u9884\u7b97\u53bb\u8bf7\u5de5\u7a0b\u5e08\u3002\u4eca\u5929\u5462\uff1f\u53ea\u9700\u8981\u52a8\u529b\u3001\u52aa\u529b\u3001\u8db3\u591f\u7684\u8010\u5fc3\u4ee5\u53ca\u80fd\u4f7f\u7528\u5f00\u6e90AI\u5de5\u5177\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u5e94\u7528\u5f00\u53d1\u7684\u666e\u53ca\u50ac\u751f\u5927\u91cf\u5165\u95e8\u7ea7\u5e94\u7528\uff0c\u8ba9\u4e00\u4e9b\u5f00\u53d1\u8005\u6216\u6295\u8d44\u8005\u611f\u5230\u62c5\u5fe7\uff0c\u4f46\u5b83\u5b9e\u9645\u4e0a\u521b\u9020\u4e86\u4ea7\u54c1\u77e9\u9635\u7b5b\u9009\u4f18\u52bf\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u5728100\u4e2a\u5e94\u7528\u9886\u57df\u7684\u65b0\u521b\u4e1a\u8005\u4e2d\uff0c\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b02-3\u4e2a\u4e0d\u9519\u7684\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5728\u6e38\u620f\u9886\u57df\uff0c10\u4e2a\u521b\u4e1a\u8005\u4e2d\u53ef\u80fd\u53ea\u67091\u4e2a\u80fd\u6210\u529f\uff0c\u751a\u81f3\u53ef\u80fd\u4e00\u4e2a\u90fd\u6ca1\u6709\u3002\"&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u4e13\u6ce8\u4e8e\u5e94\u7528\u5e76\u8d2d\u7684\u6295\u8d44\u7b56\u7565\u800c\u8a00\uff0c\u8fd9\u79cd\u5e9e\u5927\u7684\u57fa\u6570\u76f4\u63a5\u5e26\u6765\u4e86\u66f4\u591a\u7684\u9009\u62e9\u6570\u91cf\u548c\u6295\u8d44\u673a\u4f1a\u3002\u66f4\u591a\u7684\u4ea7\u54c1\u53d1\u5e03\u610f\u5473\u7740\u66f4\u591a\u7684\u6f5c\u5728\u6536\u8d2d\u76ee\u6807\u3002\u66f4\u591a\u7684\u9000\u51fa\u4ea4\u6613\u4e5f\u4e3a\u4f60\u4ea7\u54c1\u77e9\u9635\u7684\u6d41\u52a8\u6027\u63d0\u4f9b\u4e86\u66f4\u591a\u4fdd\u969c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4f55\u6295\u8d44\u80fd\u91cd\u5851\u4f60\u7684\u79fb\u52a8\u5e94\u7528\u4ea7\u54c1\u77e9\u9635<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u975e\u6e38\u5e94\u7528\u7684\u5f00\u53d1\u5468\u671f\u66f4\u77ed&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u4ece\u7528\u6237\u83b7\u53d6\u7684\u89c6\u89d2\u5b9e\u65f6\u89c2\u5bdf\u5230\u8fd9\u4e00\u73b0\u8c61\u3002\"\u6211\u770b\u5230\u5e94\u7528\u6bd4\u6e38\u620f\u80fd\u66f4\u5feb\u5730\u5229\u7528AI\u5e7f\u544a\u7d20\u6750\u53d6\u5f97\u6210\u529f\uff0c\"Tenjin\u5e02\u573a\u603b\u76d1Roman\u6307\u51fa\u3002\u5e94\u7528\u7684\u8fed\u4ee3\u5468\u671f\u66f4\u7d27\u51d1\uff0c\u5b66\u4e60\u66f2\u7ebf\u4e5f\u66f4\u5e73\u7f13\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u65f6\u95f4\u5468\u671f\u4f18\u52bf\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u4f60\u7684\u4ea7\u54c1\u77e9\u9635\u7b56\u7565\u3002\"\u4ece\u96f6\u5f00\u59cb\u5f00\u53d1\u5e76\u53d1\u5e03\u4e00\u6b3e\u6e38\u620f\uff0c\u5373\u4f7f\u4f60\u80fd\u529b\u6781\u5f3a\uff0c\u81f3\u5c11\u4e5f\u9700\u89819\u4e2a\u6708\uff0c\"Evelin\u89e3\u91ca\u9053\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u4e4b\u4e0b\uff0c\"\u6536\u8d2d\u4e00\u4e2a\u5df2\u4e0a\u7ebf\u3001\u62e5\u6709\u73b0\u6210\u6570\u636e\u6307\u6807\u3001\u6536\u5165\u548c\u7528\u6237\u7684\u6210\u719f\u5e94\u7528\uff0c\u6574\u4e2a\u8fc7\u7a0b\u53ea\u97004\u52305\u5468\u3002\"&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u60ca\u4eba\u7684\u901f\u5ea6\u5dee\uff0c\u4f7f\u5f97\u4ea7\u54c1\u77e9\u9635\u80fd\u591f\u4ee5\u8d8a\u6765\u8d8a\u5feb\u7684\u8282\u594f\u8fdb\u884c\u8fed\u4ee3\u3002\u8fd9\u610f\u5473\u7740\u53ef\u4ee5\u5feb\u901f\u6d4b\u8bd5\u591a\u4e2a\u5782\u76f4\u9886\u57df\uff0c\u5e76\u80fd\u5728\u5e02\u573a\u98ce\u5411\u8f6c\u53d8\u65f6\u53ca\u65f6\u8c03\u6574\u65b9\u5411\u3002\u4e00\u5bb6\u6e38\u620f\u5de5\u4f5c\u5ba4\u53d1\u5e03\u4e00\u6b3e\u6e38\u620f\u6240\u9700\u7684\u65f6\u95f4\uff0c\u8db3\u591f\u4e00\u4e2a\u4e13\u6ce8App\u7684\u4ea7\u54c1\u77e9\u9635\u5b8c\u6210\u8d85\u8fc720\u6b21\u6536\u8d2d\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u98ce\u9669\u8c03\u6574\u540e\u7684\u56de\u62a5\uff1a\u8d8a\u6765\u8d8a\u503e\u5411\u201c\u81ea\u7136\u6d41\u91cf\u201d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u57282026\u5e74\uff0c\u4e00\u4e2a\u6210\u529f\u7684\u4ea7\u54c1\u77e9\u9635\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u5728\u6295\u5165\u4ed8\u8d39 <a href=\"https:\/\/tenjin.com\/zh\/blog\/app-growth-in-india-verve-case-study\/\">\u83b7\u5ba2<\/a>\u4e4b\u524d\uff0c\u4f18\u5148\u8003\u8651\u90a3\u4e9b\u5df2\u88ab\u8bc1\u660e\u5177\u6709\u81ea\u7136\u589e\u957f\u52bf\u5934\u7684\u8d44\u4ea7\u2014\u2014\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u5f00\u542f\u5e7f\u544a\u6295\u653e\u4e4b\u524d\uff0c\u5c31\u5df2\u7ecf\u5b9e\u73b0\u4e86\u76c8\u5229\u589e\u957f\u3002&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Evelin\u89e3\u91ca\uff1a\u201c\u6211\u4eec\u770b\u5230\u4e00\u4e2a\u5f3a\u52b2\u7684\u8d8b\u52bf\uff1a\u5f88\u591a\u4ea7\u54c1\u4ec5\u9760\u81ea\u7136\u7528\u6237\u751f\u6210\u5185\u5bb9\uff08\u5982TikTok\u3001Instagram\uff09\u5c31\u80fd\u5c06MRR\u505a\u523010\u4e07\u523015\u4e07\u7f8e\u5143\uff0c\u4e4b\u540e\u624d\u5f00\u59cb\u6295\u5165\u4ed8\u8d39\u83b7\u5ba2\u3002\u8fd9\u6ce2\u64cd\u4f5c\u975e\u5e38\u806a\u660e\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5728\u70e7\u94b1\u6295\u5e7f\u544a\u4e4b\u524d\u5c31\u5df2\u7ecf\u76c8\u5229\uff0c\u5e76\u6709\u4e86\u73b0\u91d1\u50a8\u5907\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u77e5\u8bc6\u70b9\u8865\u5145\uff1a \u5927\u591a\u6570\u6e38\u620f\u5de5\u4f5c\u5ba4\u5728\u8f6f\u542f\u52a8\u9636\u6bb5\u4f1a\u5927\u91cf\u6d88\u8017\u98ce\u9669\u6295\u8d44\u8d44\u91d1\uff0c\u5e0c\u671b\u5728\u8d44\u91d1\u8017\u5c3d\u524d\u627e\u5230\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\u70b9\u3002\u90a3\u975e\u6e38\u4ea7\u54c1\u5f00\u53d1\u8005\u5462\uff1f\u4ed6\u4eec\u901a\u8fc7\u81ea\u7136\u5f15\u6d41\u7684\u65b9\u5f0f <a href=\"https:\/\/tenjin.com\/zh\/blog\/what-is-the-creator-economy\/\">\u6784\u5efa\u53d7\u4f17\u7fa4\u4f53<\/a>\uff0c\u8bc6\u522b\u54ea\u4e9b\u5185\u5bb9\u80fd\u5f15\u8d77\u5171\u9e23\uff0c\u7136\u540e\u901a\u8fc7\u4ed8\u8d39\u6295\u653e\u6765\u653e\u5927\u6210\u529f\u8005\u7684\u6548\u5e94\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u5bf9\u4e8e\u6e38\u620f\uff0c\u5373\u4f7f\u5728\u8f6f\u542f\u52a8\u9636\u6bb5\uff0c\u7b2c\u4e00\u6b65\u4e5f\u662f\u82b1\u94b1\u4e70\u91cf\u3002\u5bf9\u4e8e\u975e\u6e38\u4ea7\u54c1\uff0c\u5219\u5b8c\u5168\u76f8\u53cd\uff1a\u514d\u8d39\u53d1\u5e03\u89c6\u9891\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\uff0c\u7136\u540e\u518d\u82b1\u94b1\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e24\u8005\u7684\u98ce\u9669\u72b6\u51b5\u622a\u7136\u4e0d\u540c\u3002\u4f60\u4e0d\u662f\u5728\u8d4c\u4ed8\u8d39\u83b7\u5ba2\u80fd\u5426\u6210\u529f\uff0c\u800c\u662f\u5728\u653e\u5927\u90a3\u4e9b\u5df2\u7ecf\u88ab\u9a8c\u8bc1\u6709\u6548\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5230\u90a3\u65f6\u4f60\u5df2\u7ecf\u62e5\u6709\u4e86\u6240\u9700\u7684\u8d44\u91d1\uff0c\u5e76\u4e14\u4e86\u89e3\u4f60\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e94\u7528\u5e76\u8d2d\u8d8b\u52bf\uff1a\u4e70\u5bb6\u771f\u6b63\u60f3\u8981\u5565\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u6211\u4eec\u6df1\u5165\u7814\u7a76\u5e94\u7528\u5e76\u8d2d\u8d8b\u52bf\u548c\u6807\u51c6\u65f6\uff0c\u5dee\u5f02\u53d8\u5f97\u66f4\u52a0\u660e\u663e\u3002\u5bf9\u4e8e\u5e94\u7528\uff0c\u5c3d\u804c\u8c03\u67e5\u76f8\u5bf9\u76f4\u89c2\u3002\"\u5bf9\u4e8e\u5c0f\u578b\u975e\u6e38\u4ea7\u54c1\uff0c\u7406\u89e3\u5176\u5546\u4e1a\u6a21\u5f0f\u3001\u6f5c\u5728\u8f6c\u5316\u8def\u5f84\u548c\u6210\u672c\u7ed3\u6784\u8981\u5bb9\u6613\u5f97\u591a\uff0c\"Evelin\u6307\u51fa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e38\u620f\uff1f\u90a3\u5b8c\u5168\u662f\u53e6\u4e00\u56de\u4e8b\u3002\u201c\u8981\u5c06\u6e38\u620f\u53d8\u73b0\uff0c\u4f60\u9700\u8981\u8003\u8651\u4f1a\u8bdd\u65f6\u957f\u3001\u6bcf\u6708\u4f1a\u8bdd\u6570\u3001\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u3001\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u3001D7\/D30\u7559\u5b58\u7387\uff0c\u4ee5\u53ca\u8bb8\u591a\u5176\u4ed6\u6307\u6807\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u79fb\u52a8\u5e94\u7528\u4f30\u503c\u7684\u6f5c\u89c4\u5219&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7\u5e94\u7528\u4f30\u503c\u500d\u6570\uff0c\u4f60\u53ef\u4ee5\u8861\u91cf\u5e02\u573a\u5bf9\u5355\u4e00\u6216\u6574\u4e2a\u79fb\u52a8\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\u7684\u4fe1\u5fc3\u3002\u4f5c\u4e00\u4e2a\u53c2\u8003\uff0c\u4e00\u6b3e\u76c8\u5229\u7684\u5e94\u7528\u901a\u5e38\u4f30\u503c\u662f\u5176\u5e74\u5229\u6da6\u76843-5\u500d\uff0c\u5728\u7279\u6b8a\u60c5\u51b5\u4e0b\u53ef\u8fbe7-8\u500d\u3002&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u6211\u4eec\u89c1\u8fc7\u4f30\u503c\u500d\u6570\u8fbe\u52307-8\u500d\u7684\u60c5\u51b5\uff0c\u4f46\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4f60\u9700\u8981\u62e5\u6709\u975e\u5e38\u72ec\u7279\u7684\u4ea7\u54c1\uff0c\u5e76\u4e14\u672a\u67655-10\u5e74\u6709\u660e\u786e\u4e14\u4e13\u6ce8\u7684\u53d1\u5c55\u89c4\u5212\u3002\"&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6807\u51c6\u7684\u5e94\u7528\u4f30\u503c\u901a\u5e38\u662f\u5e74\u5229\u6da6\u76843-5\u500d\u3002\u4f8b\u5982\uff1a\u201c\u5047\u8bbe10\u4e07\u7f8e\u5143\u6536\u5165\u4e2d\uff0c\u5e74\u5229\u6da6\u662f5\u4e07\u7f8e\u5143\u3002\u4f60\u5f88\u53ef\u80fd\u53ef\u4ee5\u4ee5\u5e74\u5229\u6da6\u76843-5\u500d\u4ef7\u683c\u5c06\u5176\u552e\u51fa\u3002\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u610f\u5473\u7740\u4e00\u4e2a\u81ea\u7814\u81ea\u53d1\u7684\u4ea7\u54c1\u53ef\u5957\u73b015\u4e07\u523025\u4e07\u7f8e\u5143\uff0c\u4e3a\u4f60\u4ea7\u54c1\u77e9\u9635\u7684\u518d\u5e73\u8861\u548c\u518d\u6295\u8d44\u521b\u9020\u4e86\u6d41\u52a8\u6027\u3002\u5982\u679c\u4f60\u60f3\u77e5\u9053\u662f\u4ec0\u4e48\u9a71\u52a8\u4e86\u5e94\u7528\u6295\u8d44\u4e2d\u66f4\u9ad8\u7684\u4f30\u503c\u500d\u6570\uff0cEvelin\u5206\u4eab\u4e86\u4e00\u4e9b\u8981\u70b9\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5229\u6da6\u7387\u9ad8\u4e8e\u884c\u4e1a\u5e73\u5747\u6c34\u5e73<\/li>\n\n\n\n<li>\u7528\u6237\u83b7\u53d6\u6210\u672c\u4f4e\u5ec9<\/li>\n\n\n\n<li>\u5f3a\u52b2\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/how-to-use-python-for-mobile-marketing-101\/\">\u81ea\u7136\u641c\u7d22\u5173\u952e\u8bcd\u6392\u540d<\/a><\/li>\n\n\n\n<li>\u6301\u7eed\u7684\u589e\u957f\u8f68\u8ff9<\/li>\n\n\n\n<li>\u72ec\u7279\u7684\u529f\u80fd\u6216\u4e13\u6709\u6280\u672f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f60\u7684\u4ea7\u54c1\u77e9\u9635\u6784\u6210\uff1a\u6e38\u620f\u8fd8\u662f\u5e94\u7528<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u89c2\u5bdf\u5404\u7c7b\u5e76\u8d2d\u4ea4\u6613\uff0c\u4f1a\u53d1\u73b0\u6570\u636e\u63ed\u793a\u4e86\u6295\u8d44\u548c\u8d44\u672c\u7684\u6d41\u5411\u3002\u201c\u6211\u4eec\u770b\u5230\u6e38\u620f\u5de5\u4f5c\u5ba4\u6b63\u5728\u653e\u5f03\u7279\u5b9a\u7c7b\u578b\u4ea7\u54c1\u77e9\u9635\u4e2d\u7684\u4e00\u90e8\u5206\uff0c\u201dEvelin\u89e3\u91ca\u9053\u3002\"\u6709\u65f6\u53ea\u662f\u4e00\u4e24\u6b3e\u6e38\u620f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u77e5\u9053\u672a\u67652-3\u5e74\u5185\u4e0d\u4f1a\u5728\u8fd9\u4e9b\u9879\u76ee\u4e0a\u6295\u5165\u7cbe\u529b\u4e86\u3002\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u8d8b\u52bf\u6027\u7684\u6218\u7565\u4ea7\u54c1\u77e9\u9635\u7ba1\u7406\u662f\u4e00\u4e2a\u4fe1\u53f7\uff0c\u8868\u660e\u5e94\u7528\u5546\u5e97\u4e2d\u7684\u6e38\u620f\u6b63\u8d8a\u6765\u8d8a\u5c11\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u4e00\u5bb6\u516c\u53f8\uff0c\u5728\u6e38\u620f\u6570\u636e\u8868\u73b0\u5c1a\u4f73\u65f6\u51fa\u552e\u5b83\u4eec\u53ef\u4ee5\u8d5a\u53d6\u66f4\u591a\u6536\u5165\uff0c\u662f\u6bd4\u4efb\u5176\u6d88\u4ea1\u66f4\u5177\u6218\u7565\u6027\u7684\u8d22\u52a1\u51b3\u7b56\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u88ab\u5265\u79bb\u7684\u6e38\u620f\u8d44\u4ea7\u5462\uff1f\u5b83\u4eec\u901a\u5e38\u88ab\u90a3\u4e9b\u80fd\u63d0\u4f9b\u66f4\u9ad8\u8fd0\u8425\u6548\u7387\u548c\u5229\u6da6\u7387\u7684\u5e94\u7528\u6295\u8d44\u6240\u53d6\u4ee3\u3002\u8fd9\u901a\u5e38\u4e5f\u6807\u5fd7\u7740\u516c\u53f8\u6218\u7565\u6b63\u5411\u975e\u6e38\u620f\u7c7b\u522b\u8f6c\u578b\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2026\u5e74\u7684\u6218\u7565\u6027\u4ea7\u54c1\u77e9\u9635\u5e03\u5c40&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ea4\u53c9\u8d4b\u80fd\u7b56\u7565<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u6211\u6ca1\u770b\u5230\u5e94\u7528\u5de5\u4f5c\u5ba4\u8fdb\u519b\u6e38\u620f\u9886\u57df\u3002\u4f46\u6211\u786e\u5b9e\u770b\u5230\u6e38\u620f\u5de5\u4f5c\u5ba4\u6b63\u5728\u8fdb\u5165\u5e94\u7528\u9886\u57df\uff0c\"Evelin\u8868\u793a\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u5355\u5411\u6d41\u52a8\u8d8b\u52bf\u6e05\u695a\u5730\u544a\u8bc9\u4f60\u5e94\u7528\u6295\u8d44\u673a\u4f1a\u6240\u5728\u3002\u6e38\u620f\u5de5\u4f5c\u5ba4\u5e26\u6765\u4e86\u4ee5\u4e0b\u65b9\u9762\u7684\u590d\u6742\u4e13\u4e1a\u77e5\u8bc6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7528\u6237\u83b7\u53d6\u4e0e\u5f52\u56e0<\/li>\n\n\n\n<li>\u53d8\u73b0\u4f18\u5316<\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/retention-rate-rr\/\">\u7559\u5b58\u6307\u6807<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/glossary\/cohort-analysis\/\">\u7528\u6237\u7fa4\u7ec4\u5206\u6790<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/ab-testing\/\">A\/B \u6d4b\u8bd5\u548c\u81ea\u5b9a\u4e49\u5206\u6790<\/a> \u548c\u7d20\u6750\u8fed\u4ee3<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u4eec\u53d1\u73b0\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u77e5\u8bc6\u5e94\u7528\u5230\u5177\u6709\u66f4\u4f18\u5355\u4f53\u7ecf\u6d4e\u6548\u76ca\u3001\u66f4\u4f4e\u98ce\u9669\u72b6\u51b5\u548c\u66f4\u5feb\u4ef7\u503c\u5b9e\u73b0\u65f6\u95f4\u7684\u4e1a\u52a1\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u6784\u5efa\u4ea7\u54c1\u77e9\u9635\u800c\u8a00\uff0c\u8fd9\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6e05\u6670\u7684\u7b56\u7565\uff1a\u501f\u9274\u6e38\u620f\u5de5\u4f5c\u5ba4\u7ea7\u522b\u7684\u5353\u8d8a\u8fd0\u8425\u80fd\u529b\uff0c\u5e76\u5c06\u5176\u5e94\u7528\u4e8e\u5e94\u7528\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u521b\u59cb\u4eba\u6784\u7b51\u7684\u7ade\u4e89\u58c1\u5792<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u610f\u60f3\u4e0d\u5230\u7684\u8d8b\u52bf\u6b63\u5728\u91cd\u5851\u5e94\u7528\u7ade\u4e89\u683c\u5c40\uff0c\u5e76\u4e3a\u4ea7\u54c1\u77e9\u9635\u5dee\u5f02\u5316\u521b\u9020\u673a\u4f1a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u770b\u5230\u7684\u8d8b\u52bf\u662f\uff0c\u8868\u73b0\u6700\u597d\u7684\u5e7f\u544a\u7d20\u6750\u5f80\u5f80\u7531\u521b\u59cb\u4eba\u4eb2\u81ea\u51fa\u955c\uff0c\u201d Evelin\u6307\u51fa\u3002\u201c\u6ca1\u4eba\u60f3\u770bAI\u751f\u6210\u7684\u4eba\u6216\u865a\u5047\u7684\u521b\u610f\u3002\u771f\u4eba\u51fa\u955c\u80fd\u5e26\u6765\u66f4\u591a\u4fe1\u4efb\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5979\u5206\u4eab\u4e86\u4e00\u4e2a\u4f8b\u5b50\uff1a <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u4e00\u6b3e\u4e13\u4e3a\u514b\u670d\u65f6\u5dee\u53cd\u5e94\u8bbe\u8ba1\u7684\u5e94\u7528\uff0c\u7531\u4e00\u4f4d\u66fe\u591a\u6b21\u4eb2\u8eab\u7ecf\u5386\u6b64\u56f0\u6270\u7684\u524d\u5b87\u822a\u5458\u5f00\u53d1\u3002\u8fd9\u4e2a\u5207\u5165\u70b9\u975e\u5e38\u6709\u8da3\u4e14\u6709\u6548\u3002\"<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u521b\u59cb\u4eba\u7684\u771f\u5b9e\u611f\u2014\u2014\"\u5982\u679c\u4f60\u4e0d\u559c\u6b22\u8fd9\u4e9b\u529f\u80fd\u6216\u60f3\u8981\u9000\u6b3e\uff0c\u770b\u8fd9\u662f\u6211\u7684\u8138\u548c\u540d\u5b57\"\u2014\u2014\u6240\u5efa\u7acb\u7684\u4fe1\u4efb\uff0c\u80fd\u591f\u663e\u8457 <a href=\"https:\/\/tenjin.com\/zh\/blog\/retention-for-mobile-games-101\/\">\u63d0\u5347\u4f60\u6574\u4e2a\u4ea7\u54c1\u77e9\u9635\u7684\u7528\u6237\u7559\u5b58\u6307\u6807<\/a> \u548cLTV<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e38\u620f\u4ea7\u54c1\u77e9\u9635\u65e0\u6cd5\u5229\u7528\u8fd9\u79cd\u5e7f\u544a\u4f18\u52bf\u3002\u4f60\u4e0d\u80fd\u628a\u81ea\u5df1\u7684\u8138\u5370\u5728\u4e00\u6b3e\u4e09\u6d88\u6e38\u620f\u4e0a\uff0c\u5c31\u6307\u671b\u6570\u636e\u6307\u6807\u7a81\u7136\u53d8\u597d\u3002\u4f46\u5bf9\u4e8e\u89e3\u51b3\u5b9e\u9645\u95ee\u9898\u7684\u751f\u6d3b\u7c7b\u6216\u5de5\u5177\u7c7b\u5e94\u7528\u5462\uff1f\u521b\u59cb\u4eba\u7684\u771f\u5b9e\u8eab\u4efd\u672c\u8eab\u5c31\u662f\u4e00\u9053\u5f3a\u5927\u7684\u7ade\u4e89\u58c1\u5792\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>\u4e92\u8865\u6027\u5e94\u7528<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\"\u6211\u4eec\u770b\u5230\u6e38\u620f\u5de5\u4f5c\u5ba4\u6b63\u5728\u5265\u79bb\u5176\u7279\u5b9a\u54c1\u7c7b\u4ea7\u54c1\u77e9\u9635\u4e2d\u7684\u90e8\u5206\u8d44\u4ea7\uff0c\"Evelin\u89e3\u91ca\u9053\uff0c\u4f46\u53cd\u4e4b\u4ea6\u7136\uff1a\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\u6b63\u56f4\u7ed5\u80fd\u591f\u76f8\u4e92\u8d4b\u80fd\u7684\u4e92\u8865\u6027\u4ea7\u54c1\u6784\u5efa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u60f3\u90a3\u4e9b\u7528\u6237\u4f1a\u8ba2\u9605\u5176\u4e2d\u591a\u79cd\u5de5\u5177\u7684\u751f\u4ea7\u529b\u5e94\u7528\u5bb6\u65cf\uff1b\u6216\u662f\u5065\u5eb7\u517b\u751f\u751f\u6001\u7cfb\u7edf\uff0c\u7528\u6237\u5728\u4e00\u4e2a\u5e94\u7528\u4e2d\u7684\u9ad8\u7559\u5b58\u4f1a\u9a71\u52a8\u4ed6\u4eec\u53d1\u73b0\u5176\u4ed6\u76f8\u5173\u5e94\u7528\uff1b\u53c8\u6216\u662f\u91d1\u878d\u4ea7\u54c1\u77e9\u9635\uff0c\u4e00\u4e2a\u4e3b\u6253\u5e94\u7528\u8d1f\u8d23\u83b7\u53d6\u7528\u6237\uff0c\u7136\u540e\u4ea4\u53c9\u9500\u552e\u53e6\u5916\u4e09\u6b3e\u8865\u5145\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u8fd9\u79cd\u4ea7\u54c1\u77e9\u9635\u67b6\u6784\u5229\u7528\u4e86\u5171\u4eab\u7684\u7528\u6237\u57fa\u7840\uff0c\u964d\u4f4e\u4e86\u7efc\u5408\u7528\u6237\u83b7\u53d6\u6210\u672c\uff0c<a href=\"https:\/\/tenjin.com\/zh\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\" target=\"_self\">\u63d0\u5347\u4e86\u6574\u4e2a\u4ea7\u54c1\u77e9\u9635\u7684\u7528\u6237LTV<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bc4\u4f30\u8981\u70b9\uff1a\u4f60\u7684\u79fb\u52a8\u5e94\u7528\u4ea7\u54c1\u77e9\u9635<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u5979\u7ecf\u624b\u8d85\u8fc7320\u9879\u8d44\u4ea7\u7684\u7ecf\u9a8c\uff0c\u5728\u6295\u8d44\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\u65f6\uff0c\u4f60\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u5173\u952e\u56e0\u7d20\uff1a&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7ea2\u706f\uff08\u8b66\u544a\u4fe1\u53f7\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u91cd\u5ea6\u4f9d\u8d56\u4ed8\u8d39\u7528\u6237\u83b7\u53d6<\/li>\n\n\n\n<li>\u5229\u6da6\u7387\u88ab\u538b\u7f29\u81f340%\u4ee5\u4e0b<\/li>\n\n\n\n<li>\u529f\u80fd\u540c\u8d28\u5316\uff0c\u7f3a\u4e4f\u5dee\u5f02\u6027<\/li>\n\n\n\n<li>\u5c3d\u7ba1\u7ecf\u8fc7\u4f18\u5316\u5c1d\u8bd5\uff0c\u7528\u6237\u6d41\u5931\u7387\u4ecd\u7136\u5f88\u9ad8<\/li>\n\n\n\n<li>\u521b\u59cb\u4eba\u9000\u51fa\u4f46\u65e0\u4ea4\u63a5\u8ba1\u5212<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7eff\u706f\uff08\u79ef\u6781\u4fe1\u53f7\uff09<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u7136\u6d41\u91cf\u5df2\u80fd\u4ea7\u751f10\u4e07\u7f8e\u5143\u4ee5\u4e0a\u7684MRR<\/li>\n\n\n\n<li>\u5c0f\u56e2\u961f\u5373\u53ef\u5b9e\u73b055-70%\u7684\u5229\u6da6\u7387<\/li>\n\n\n\n<li>\u6e05\u6670\u7684\u521b\u59cb\u4eba\u6545\u4e8b\u548c\u771f\u5b9e\u7684\u54c1\u724c\u5f62\u8c61<\/li>\n\n\n\n<li class=\"translation-block\">\u5728\u6295\u5165\u4ed8\u8d39\u7528\u6237\u83b7\u53d6\u524d\uff0c<a href=\"https:\/\/tenjin.com\/zh\/blog\/app-retention-strategies\/\" target=\"_self\">\u5df2\u8bc1\u660e\u5177\u6709\u826f\u597d\u7684\u7528\u6237\u7559\u5b58<\/a>\u3002<\/li>\n\n\n\n<li>\u4e0e\u73b0\u6709\u4ea7\u54c1\u77e9\u9635\u8d44\u4ea7\u5177\u6709\u4e92\u8865\u6027<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51ed\u501f\u8fd9\u4e9b\u4e13\u5bb6\u6d1e\u89c1\uff0c\u4f60\u5c06\u80fd\u591f\u9886\u5148\u4e8e\u884c\u4e1a\u8d8b\u52bf\uff0c\u91cd\u65b0\u5b9a\u4e49\u81ea\u5df1\u7684\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\u3002\u5e76\u8d2d\u4e13\u5bb6Evelin Herrera\u7684\u6838\u5fc3\u89c2\u70b9\u662f\uff0c\u6295\u8d44\u8d44\u672c\u6b63\u66f4\u591a\u5730\u8f6c\u5411\u901a\u7528\u5e94\u7528\uff0c\u800c\u975e\u79fb\u52a8\u6e38\u620f\u6295\u8d44\u3002 <br><br>\u8fd9\u662f\u7531\u4e8e\u975e\u6e38\u620f\u5e94\u7528\u80fd\u5b9e\u73b0\u66f4\u597d\u5229\u6da6\u7387\u3002\u6b64\u5916\uff0c\u5e94\u7528\u5f00\u53d1\u6210\u672c\u7684\u4e0b\u964d\u548cAI\u5de5\u5177\u7684\u666e\u53ca\u521b\u9020\u4e86\u524d\u6240\u672a\u6709\u7684\u673a\u4f1a\u548c\u7ade\u4e89\u3002\u56e0\u6b64\uff0c\u65e0\u8bba\u4f60\u662f\u5728\u7ba1\u7406\u73b0\u6709\u7684\u79fb\u52a8\u5e94\u7528\u4ea7\u54c1\u77e9\u9635\uff0c\u8fd8\u662f\u5728\u8003\u8651\u8fdb\u884c\u5e94\u7528\u5e76\u8d2d\uff0c\u7406\u89e3\u8fd9\u7c7b\u5f71\u54cd\u548c\u53d8\u5316\u5bf9\u4e8e\u57282026\u5e74\u5b9e\u73b0\u56de\u62a5\u7387\u6700\u5927\u5316\u81f3\u5173\u91cd\u8981\u3002\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">\u8425\u9500\u5185\u5bb9\u7ecf\u7406<\/p><p class=\"wp-block-post-author__name\">\u5854\u62c9-\u8fc8\u8036<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">\u4ee5\u5168\u65b0\u7684\u89c6\u89d2\u89e3\u8bfb\u79fb\u52a8\u5f52\u56e0\u4e0e\u5e94\u7528\u5206\u6790\uff0c\u5c06\u6df1\u5ea6\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u3001\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u6838\u5fc3\u7b56\u7565\u3002<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The trends we&#8217;re seeing in 2026 suggest a massive shift for gaming studios and their mobile app portfolio. According to Evelin Herrera from EHVM Capital, founder of the app mergers and acquisitions (M&amp;A) firm, there&#8217;s already a strong redefinition that\u2019s affecting app portfolios around the world.&nbsp; \u201cMy prediction for 2026 is that capital is going&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,90],"tags":[],"class_list":["post-17157","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diversify Mobile App Portfolio 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"What will redefine your mobile app portfolio in 2026? 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