{"id":17603,"date":"2026-05-12T09:18:16","date_gmt":"2026-05-12T09:18:16","guid":{"rendered":"https:\/\/tenjin.com\/?p=17603"},"modified":"2026-05-12T10:03:32","modified_gmt":"2026-05-12T10:03:32","slug":"how-to-do-ad-creative-testing-for-mobile-marketers","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/","title":{"rendered":"\u79fb\u52a8\u8425\u9500\u4eba\u8be5\u5982\u4f55\u8fdb\u884c\u5e7f\u544a\u7d20\u6750\u6d4b\u8bd5\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u4eca\u5e74\u8d1f\u8d23\u79fb\u52a8\u6e38\u620f\u7684\u4e70\u91cf\uff08UA\uff09\u5de5\u4f5c\uff0c\u5c31\u4f1a\u53d1\u73b0 <a href=\"https:\/\/tenjin.com\/zh\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">\u5e7f\u544a\u7d20\u6750\u6d4b\u8bd5\u6b63\u53d8\u5f97\u524d\u6240\u672a\u6709\u7684\u590d\u6742\u548c\u91cd\u8981<\/a>\u3002\u7d20\u6750\u9886\u57df\u7684\"\u519b\u5907\u7ade\u8d5b\"\u5df2\u767d\u70ed\u5316\uff0c\u5982\u4eca\u7684\u6838\u5fc3\u95ee\u9898\u4e0d\u518d\u662f\"\u80fd\u5426\u4ea7\u51fa\u8db3\u591f\u7684\u7d20\u6750\"\uff0c\u800c\u662f\"\u80fd\u5426\u6709\u6548\u6d4b\u8bd5\u5e76\u7b5b\u9009\u51fa\u771f\u6b63\u7684\u4f18\u8d28\u7d20\u6750\"\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u65b0\u4e00\u671fTenjin\u7684 <a href=\"http:\/\/tenjinmmp\">\u300aROI 101\u300b<\/a> \u64ad\u5ba2\u4e2d\uff0cRoman\u9080\u8bf7\u5230 <a href=\"https:\/\/www.youtube.com\/channel\/UCpu7cyygnCCCkUEMG2-JiHQ\">Two and a Half Gamers<\/a> \u7684Matej\uff0c\u5171\u540c\u5256\u6790\u4e86\u5e7f\u544a\u7d20\u6750\u56e2\u961f\u9762\u4e34\u7684\u65b0\u6311\u6218\u2014\u2014\u5176\u4e2d\u4e4b\u4e00\u5c31\u662f\u5982\u4f55\u5904\u7406\u7d20\u6750\u201c\u91cf\u201d\u7684\u95ee\u9898\uff1a\u7d20\u6750\u591a\u5230\u7206\u70b8\uff0c\u4f46\u9884\u7b97\u5374\u4e0d\u591f\u628a\u5b83\u4eec\u90fd\u8dd1\u4e00\u904d\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matej\u5411\u6211\u4eec\u5206\u4eab\u4e86\u4ed612\u5e74\u7684\u6e38\u620f\u884c\u4e1a\u7ecf\u9a8c\u3001\u7ba1\u740610\u4eba\u52a8\u6001\u8bbe\u8ba1\u56e2\u961f\u7684\u5b9e\u6218\u5fc3\u5f97\uff0c\u8fd8\u4e3a\u6211\u4eec\u4ecb\u7ecd\u4e86\u4e00\u6b3e\u540d\u4e3a <a href=\"https:\/\/playablemaker.com\/\">Playable Maker<\/a> \u7684\u65e0\u4ee3\u7801\u8bd5\u73a9\u5e7f\u544a\u5de5\u5177\u3002\u4f60\u5c06\u4ece\u4e2d\u4e86\u89e3\u5230\u6211\u4eec\u8fd1\u671f\u542c\u5230\u7684\u6700\u5b9e\u7528\u3001\u6700\u5e72\u8d27\u7684\u7d20\u6750\u6d4b\u8bd5\u6846\u67b6\u89e3\u6790\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ad Creative Testing for Mobile Marketers (Meta, TikTok, Unity, Applovin, Google)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XXsAPaKHUZw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u89c4\u6a21\u96be\u9898\uff1a\u4e3a\u4ec0\u4e48\u7d20\u6750\u6d4b\u8bd5\u53d8\u5f97\u96be\u5982\u767b\u5929\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u7d20\u6750\u60ca\u4eba\u7684\u4ea7\u51fa\u91cf\u672c\u8eab\u5c31\u8bf4\u660e\u4e86\u4e00\u5207\uff0c\u5927\u578b\u624b\u6e38\u5de5\u4f5c\u5ba4\u65e9\u5df2\u5c06\u6bcf\u6708\u6570\u767e\u4e2a\u7d20\u6750\u4ea7\u51fa\u63d0\u5347\u81f3\u6570\u4e07\u7ea7\u522b\u3002Roman\u5728\u5bf9\u8bdd\u4f0a\u59cb\u5c31\u5f00\u95e8\u89c1\u5c71\u5730\u6307\u51fa\uff1a&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6211\u4eec\u7ecf\u5e38\u4e0eMayong\u3001Kingshot\u3001Royal Kingdom\u7b49\u5927\u516c\u53f8\u8ba8\u8bba\u8fd9\u4e2a\u95ee\u9898\u3002\u6709\u4e9b\u6e38\u620f\u6bcf\u6708\u6709\u4e0a\u4e07\u6761\u7d20\u6750\uff0c\u8fc7\u53bb30\u5929\u91cc\uff0c\u6211\u4eec\u89c2\u6d4b\u5230\u7684\u7d20\u6750\u6295\u653e\u5cf0\u503c\u751a\u81f3\u63a5\u8fd123,000\u6761\u3002\u8fd9\u4e2a\u91cf\u7ea7\u975e\u5e38\u5e9e\u5927\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u6570\u91cf\u7684\u589e\u52a0\uff0c\u5f53\u4f60\u65e0\u6cd5\u6709\u6548\u5904\u7406\u5982\u6b64\u591a\u7684\u7d20\u6750\u65f6\uff0c\u65e0\u610f\u4e49\u7684\u5e72\u6270\u4e5f\u968f\u4e4b\u589e\u52a0\u3002Matej\u70b9\u51fa\u8fd9\u4e2a\u95ee\u9898\u975e\u5e38\u73b0\u5b9e\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6211\u4e0d\u8ba4\u4e3a\u6709\u4eba\u80fd\u628a\u8fd9\u4e48\u591a\u7d20\u6750\u5168\u90fd\u6d4b\u4e00\u904d\u2014\u2014\u90a3\u5f97\u70e7\u6389\u591a\u5c11\u94b1\u624d\u591f\uff1f\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d20\u6750\u6570\u91cf\u7206\u70b8\u6027\u589e\u957f\uff0c\u662f\u5f53\u524d\u6574\u4e2a\u7d20\u6750\u884c\u4e1a\u5728 <a href=\"https:\/\/tenjin.com\/zh\/blog\/comfyui-workflow-free-ai-tools-to-grow-your-mobile-game\/\">\u8f6c\u578b\u62e5\u62b1AI\u548c\u81ea\u52a8\u5316<\/a> \u65f6\u6240\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u3002\u501f\u52a9\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\uff0c\u7d20\u6750\u4ea7\u80fd\u88ab\u6781\u5927\u91ca\u653e\uff0c\u4f46\u4e0e\u5b9e\u9645\u53ef\u7528\u4e4b\u95f4\u5b58\u5728\u65ad\u5c42\u2014\u2014\u66f4\u591a\u7d20\u6750\uff0c\u5e76\u4e0d\u81ea\u52a8\u7b49\u540c\u4e8e\u66f4\u597d\u7684\u8f6c\u5316\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6070\u6070\u8bf4\u660e\u4e86\u5efa\u7acb\u7cfb\u7edf\u6027 <a href=\"https:\/\/tenjin.com\/zh\/blog\/ad-creatives-in-2026-10-reasons-to-adopt-an-ai-workflow-now\/\">\u5e7f\u544a\u7d20\u6750\u6d4b\u8bd5\u6846\u67b6<\/a> \u7684\u91cd\u8981\u6027\u3002Matej\u4e0e\u6211\u4eec\u5206\u4eab\u4ed6\u7684\u6838\u5fc3\u6d41\u7a0b\uff0c\u5e76\u63d0\u4f9b\u6253\u9020\u4e13\u5c5e\u6d4b\u8bd5\u8def\u5f84\u7684\u5b9e\u7528\u5efa\u8bae\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201c\u65e0\u804a\u6d4b\u8bd5\u201d\uff1a\u4f5c\u4e3a\u7d20\u6750\u7b5b\u9009\u7684\u7b2c\u4e00\u9053\u5173\u5361<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4efb\u4f55\u7d20\u6750\u8fdb\u5165\u6b63\u5f0f\u6d4b\u8bd5\u524d\uff0cMatej\u4f1a\u5148\u8ba9\u5b83\u4eec\u901a\u8fc7\u6240\u8c13\u7684\u201cBoring Test\u201d\uff08\u65e0\u804a\u6d4b\u8bd5\uff09\u6216\u201cSo What?\u201d\uff08\u53c8\u600e\u6837\uff09\u6d4b\u8bd5\u3002\u8fd9\u662f\u4e00\u4e2a\u524d\u7f6e\u8bc4\u4f30\u8fc7\u6ee4\u73af\u8282\uff0c\u5728 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/ab-testing\/\">A\/B \u6d4b\u8bd5\u548c\u81ea\u5b9a\u4e49\u5206\u6790<\/a> \u4e4b\u524d\uff0c\u64cd\u4f5c\u5341\u5206\u7b80\u5355\u3002&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6211\u5ba1\u56e2\u961f\u505a\u7684\u7d20\u6750\uff0c\u5982\u679c\u51e0\u79d2\u5185\u5c31\u89c9\u5f97\u2018\u554a\uff0c\u597d\u65e0\u804a\u2019\uff0c\u90a3\u7d20\u6750\u5c31\u5371\u9669\u4e86\u3002\u4e00\u6bb5\u7d20\u6750\u65e2\u6ca1\u5524\u8d77\u4efb\u4f55\u60c5\u7eea\uff0c\u4e5f\u6ca1\u4f20\u9012\u51fa\u6e05\u6670\u7684\u4fe1\u606f\uff0c\u6211\u5c31\u4f1a\u7acb\u523b\u81ea\u95ee\uff1a\u2018\u6240\u4ee5\u5462\uff1f\u6211\u8be5\u5173\u6ce8\u4ec0\u4e48\uff1f\u5b83\u5230\u5e95\u60f3\u8bf4\u4ec0\u4e48\uff1f\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u8fd9\u4e2a\u7b80\u5355\u800c\u76f4\u63a5\u7684\u201c\u76f4\u89c9\u8fc7\u6ee4\u5668\u201d\u7528\u5230\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u771f\u7684\u80fd\u7701\u4e0b\u5927\u628a\u65f6\u95f4\u3002Matej\u5206\u4eab\u9053\uff1a&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u5149\u662f\u8fd9\u4e2a\u9884\u8bc4\u4f30\u5c31\u80fd\u8fc7\u6ee4\u6389\u5927\u698250%\u7684\u7d20\u6750\uff0c\u6211\u4eec\u4f1a\u628a\u8fd9\u4e9b\u6253\u56de\u53bb\u91cd\u505a\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u4f60\u4e0d\u7528\u8ffd\u6c42\u5b8c\u7f8e\u3002\u6807\u51c6\u8bbe\u5b9a\u5f97\u76f8\u5bf9\u8f83\u4f4e\uff0c\u53ea\u8981\u201c\u8fc7\u5f97\u53bb\u201d\u5c31\u884c\u3002\u4ed6\u8fdb\u4e00\u6b65\u89e3\u91ca\uff1a&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u2018\u8fc7\u5f97\u53bb\u2019\u610f\u5473\u7740\u5b8c\u6210\u5ea6\u5927\u698270%\u5de6\u53f3\uff1a\u6982\u5ff5\u5b8c\u6574\u3001\u4e0d\u65e0\u804a\uff0c\u80fd\u591f\u6e05\u6670\u4f20\u8fbe\u67d0\u79cd\u60c5\u7eea\u6216\u884c\u52a8\u53f7\u53ec\uff0c\u4e0d\u4f1a\u8ba9\u4eba\u4ea7\u751f\u2018\u53c8\u600e\u6837\uff1f\u2019\u7684\u7591\u95ee\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5bf9\u4e8e\u6bcf\u6708\u4ea7\u51fa\u6210\u5343\u4e0a\u4e07\u7d20\u6750\u7684\u5de5\u4f5c\u5ba4\u6765\u8bf4\uff0c\u4eba\u5de5\u8fdb\u884c\u9884\u7b5b\u9009\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u4f46\u5bf9\u4e8e\u6bcf\u5468\u53ea\u751f\u4ea7\u5c11\u91cf\u7d20\u6750\u7684\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u662f\u9632\u6b62\u6d6a\u8d39<a href=\"\/zh\/glossary\/ad-spend\/\" target=\"_self\">\u5e7f\u544a\u9884\u7b97<\/a>\u7684\u4e00\u9053\u5f3a\u6709\u529b\u7684\u9632\u7ebf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u6784\u5efa\u771f\u6b63\u6709\u6548\u7684\u7d20\u6750\u6d4b\u8bd5\u6846\u67b6<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4e00\u6279\u7d20\u6750\u901a\u8fc7\u4e86\u201c\u65e0\u804a\u6d4b\u8bd5\u201d\u540e\uff0c\u63a5\u4e0b\u6765\u7684\u91cd\u5fc3\u5c31\u5b8c\u5168\u843d\u5728\u4e86\u6d4b\u8bd5\u7ed3\u6784\u4e0e\u7b56\u7565\u4e0a\u3002\u4f60\u7684\u6d4b\u8bd5\u6d41\u7a0b\u662f\u600e\u6837\u7684\uff1f\u6d4b\u8bd5\u9891\u7387\u5982\u4f55\u5b89\u6392\uff1f\u53c8\u8be5\u7528\u4ec0\u4e48\u6307\u6807\u6765\u8861\u91cf\u7d20\u6750\uff1f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u56e0\u63a8\u5e7f\u6e20\u9053\u548c\u6e38\u620f\u54c1\u7c7b\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u4f60\u53ef\u4ee5\u4ece\u4e0b\u9762\u56db\u79cd\u57fa\u7840\u6d41\u7a0b\u4e0e\u6846\u67b6\u5165\u624b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2460\u6846\u67b6\u4e00\uff1aIPM\u6d4b\u8bd5\u8bbe\u7f6e\uff08\u4e2d\u5c0f\u89c4\u6a21\u56e2\u961f\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IPM\u8bbe\u7f6e\u662f\u8fdb\u5165\u7ed3\u6784\u5316\u5e7f\u544a\u7d20\u6750\u6d4b\u8bd5\u6700\u6613\u4e0a\u624b\u7684\u65b9\u5f0f\u3002\u5728\u4f4e\u6210\u672c\u5e02\u573a\uff08\u5982\u5370\u5ea6\u3001\u83f2\u5f8b\u5bbe\u3001\u5df4\u897f\uff09\u8fd0\u884c\u4e00\u4e2a\u4e13\u95e8\u7684\u6d4b\u8bd5\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ee5 <strong>IPM\uff08\u5343\u6b21\u5c55\u793a\u5b89\u88c5\uff09\u4f5c\u4e3a\u6838\u5fc3\u80dc\u51fa\u6307\u6807<\/strong> \uff0c\u7b5b\u9009\u51fa\u8868\u73b0\u6700\u597d\u7684\u7d20\u6750\uff0c\u518d\u79fb\u690d\u5230\u4e3b\u6295\u5e7f\u544a\u6d3b\u52a8\u4e2d\u63a8\u5e7f\u3002\u8fd9\u5957\u65b9\u6cd5\u9002\u5408\u6bcf\u5468\u4ea7\u51fa10\u4e2a\u5de6\u53f3\u7d20\u6750\u7684\u56e2\u961f\uff0c\u8282\u594f\u6e05\u6670\u3001\u63a7\u5236\u611f\u5f3a\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\uff0c\u7b5b\u9009\u51fa\u8868\u73b0\u6700\u597d\u7684\u7d20\u6750\uff0c\u518d\u79fb\u690d\u5230\u4e3b\u6295\u5e7f\u544a\u6d3b\u52a8\u4e2d\u63a8\u5e7f\u3002\u8fd9\u5957\u65b9\u6cd5\u9002\u5408\u6bcf\u5468\u4ea7\u51fa10\u4e2a\u5de6\u53f3\u7d20\u6750\u7684\u56e2\u961f\uff0c\u8282\u594f\u6e05\u6670\u3001\u63a7\u5236\u611f\u5f3a\uff1a<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u8bb8\u591a\u56e2\u961f\u5728\u8fd9\u91cc\u4f1a\u9047\u5230\u74f6\u9888\u3002IPM\u8861\u91cf\u7684\u662f <a href=\"\/zh\/glossary\/install\/\">\u5b89\u88c5\u91cf<\/a> \uff0c\u800c\u975e\u8d2d\u4e70\u610f\u613f\uff0c\u8fd9\u4e24\u8005\u622a\u7136\u4e0d\u540c\uff0c\u5728T3\u5e02\u573a\u6d4b\u8bd5\u73af\u5883\u4e2d\u8868\u73b0\u6700\u597d\u7684\u7d20\u6750\uff0c\u5f53\u4f18\u5316\u76ee\u6807\u6539\u53d8\u65f6\uff0c\u8868\u73b0\u672a\u5fc5\u4e00\u6837\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6d4b\u8bd5\u5e7f\u544a\u4e2d\u8868\u73b0\u51fa\u8272\u7684\u7d20\u6750\uff0c\u5728\u5e38\u89c4\u5e7f\u544a\u4e2d\u4e0d\u4e00\u5b9a\u80fd\u8dd1\u51fa\u91cf\uff0c\u56e0\u4e3a\u4f18\u5316\u76ee\u6807\u4e0d\u540c\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba4\u8bc6\u5230\u8fd9\u4e2a\u5dee\u8ddd\uff0c\u662f\u533a\u5206\u201c\u53ea\u4e3a\u6d4b\u8bd5\u800c\u6d4b\u8bd5\u201d\u7684\u56e2\u961f\u548c\u201c\u771f\u6b63\u4ece\u6d4b\u8bd5\u4e2d\u5b66\u4e60\u79ef\u7d2f\u201d\u7684\u56e2\u961f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2461\u6846\u67b6\u4e8c\uff1a\u591a\u6b65\u6846\u67b6\uff08\u4e2d\u7b49\u89c4\u6a21\u56e2\u961f\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6b65\u9a8c\u8bc1\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3IPM\u6d4b\u8bd5\u7684\u201c\u4fe1\u53f7\u504f\u5dee\u201d\u95ee\u9898\u3002\u4e0d\u76f4\u63a5\u5c06IPM\u6d4b\u8bd5\u7684\u4f18\u80dc\u5185\u5bb9\u79fb\u5230\u5e38\u89c4\u5e7f\u544a\u4e2d\uff0c\u800c\u662f\u589e\u52a0\u4e00\u4e2a\u4e2d\u95f4\u9a8c\u8bc1\u5c42\uff0c\u8ba9\u5b83\u4eec\u5728\u66f4\u63a5\u8fd1\u771f\u5b9e\u5546\u4e1a\u76ee\u6807\u7684\u73af\u5883\u4e2d\u8fdb\u884c\u6d4b\u8bd5\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u5c06IPM\u7b5b\u9009\u51fa\u7684\u7d20\u6750\uff0c\u653e\u5165\u4ee5\u2018\u4ed8\u8d39\u2019\u4e3a\u4f18\u5316\u76ee\u6807\u7684\u5e94\u7528\u4e8b\u4ef6\u5e7f\u544a\u4e2d\u4e8c\u6b21\u6d4b\u8bd5\uff0c\u8fd9\u79cd\u6d4b\u8bd5\u7b5b\u9009\u7684\u7d20\u6750\u66f4\u8d34\u8fd1\u4f60\u771f\u5b9e\u7684\u6295\u653e\u73af\u5883\u2014\u2014\u8fd9\u5957\u6d41\u7a0b\u9002\u5408\u6bcf\u5468\u4ea7\u51fa30\u4e2a\u4ee5\u4e0a\u7d20\u6750\u7684\u56e2\u961f\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u4e24\u8f6e\u6dd8\u6c70\u8d5b\u3002\u7b2c\u4e00\u8f6e\uff1a\u5728\u4f4e\u6210\u672c\u5e02\u573a\u7684IPM\u5e7f\u544a\u4e2d\uff0c\u5feb\u901f\u3001\u4f4e\u6210\u672c\u5730\u6dd8\u6c70\u52a3\u8d28\u7d20\u6750\u3002\u7b2c\u4e8c\u8f6e\uff1a\u5e94\u7528\u4e8b\u4ef6\u4f18\u5316\u5e7f\u544a\uff0c\u4ee5\u771f\u6b63\u91cd\u8981\u7684\u6307\u6807\uff08\u4ed8\u8d39\u884c\u4e3a\uff09\u8fdb\u884c\u538b\u529b\u6d4b\u8bd5\u3002\u53ea\u6709\u5728\u4e24\u8f6e\u4e2d\u90fd\u8868\u73b0\u51fa\u8272\u7684\u7d20\u6750\uff0c\u624d\u6709\u8d44\u683c\u8fdb\u5165\u4f60\u7684\u6295\u653e\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u8fc7\u7a0b\u867d\u7136\u6bd4\u5355\u4e00IPM\u6d4b\u8bd5\u66f4\u8d35\u3001\u66f4\u6162\uff0c\u4f46\u5bf9\u4e8e\u4e2d\u7b49\u89c4\u6a21\u7684\u56e2\u961f\u800c\u8a00\uff0c\u8fd9\u7b14\u6295\u5165\u662f\u503c\u5f97\u7684\u2014\u2014\u5b83\u80fd\u663e\u8457\u964d\u4f4e\u5c06\u201c\u9ad8\u5b89\u88c5\u3001\u4f4e\u4ed8\u8d39\u201d\u7684\u7d20\u6750\u63a8\u5165\u4e3b\u6295\u6218\u573a\uff0c\u4ece\u800c\u62c9\u4f4e\u6574\u4f53 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/return-on-ad-spend-roas\/\">ROAS<\/a> \u7684\u98ce\u9669\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2462\u6846\u67b6\u4e09\uff1a\u4ef7\u503c\u4f18\u5316\u5e7f\u544a\uff08\u5927\u89c4\u6a21\u56e2\u961f\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f60\u6bcf\u6708\u4ea7\u51fa\u6570\u767e\u751a\u81f3\u6570\u5343\u4e2a\u7d20\u6750\u65f6\uff0c\u591a\u6b65\u6846\u67b6\u5c31\u5f00\u59cb\u5403\u4e0d\u6d88\u4e86\u3002\u5728\u8fd9\u4e2a\u4f53\u91cf\u4e0b\uff0c\u8ba9\u6bcf\u4e2a\u7d20\u6750\u90fd\u8dd1\u5b8c\u4e24\u9636\u6bb5\u9a8c\u8bc1\u6d41\u7a0b\u592a\u6162\u3001\u592a\u8d35\u4e86\u3002\u6b64\u65f6\uff0c\u5efa\u8bae\u8f6c\u5411 \u201c\u4ef7\u503c\u4f18\u5316\u201d\u5e7f\u544a\u7ed3\u6784\uff0c\u8ba9\u7b97\u6cd5\u627f\u62c5\u66f4\u591a\u7b5b\u9009\u5de5\u4f5c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u5728Facebook\u4e0a\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u6700\u591a\u53ef\u5305\u542b50\u4e2a\u7d20\u6750\uff0c\u8fd9\u8ba9\u4f60\u80fd\u5145\u5206\u8986\u76d6\u591a\u79cd\u7d20\u6750\u7c7b\u578b\u3002\u4f60\u53ef\u4ee5\u7528\u5168\u7403\u6216T3\/T4\u56fd\u5bb6\u4f5c\u4e3a\u4f60\u7684\u6d4b\u8bd5\u6c60\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u7684\u903b\u8f91\u4e0e\u4e4b\u524d\u7684\u6846\u67b6\u4e0d\u540c\u3002\u4f60\u4e0d\u662f\u8ba9\u7d20\u6750\u6309\u987a\u5e8f\u901a\u8fc7\u5404\u4e2a\u9636\u6bb5\uff0c\u800c\u662f\u8ba9\u7b97\u6cd5\u627f\u62c5\u91cd\u4efb\u3002Facebook\u7684\u4ef7\u503c\u4f18\u5316\u4f1a\u5bfb\u627e\u6700\u6709\u53ef\u80fd\u8fdb\u884c\u9ad8\u4ef7\u503c\u8d2d\u4e70\u7684\u7528\u6237\uff0c\u8fd9\u610f\u5473\u7740\u6d4b\u8bd5\u73af\u5883\u4e0e\u4f60\u7684\u5546\u4e1a\u76ee\u6807\u9ad8\u5ea6\u4e00\u81f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u5168\u7403\u5b9a\u4f4d\u201d\u4e5f\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u9009\u62e9\uff0c\u66f4\u591a\u7684\u5e02\u573a\u610f\u5473\u7740\u66f4\u5feb\u7684\u6570\u636e\u79ef\u7d2f\uff0c\u800c\u8fd9\u6b63\u662f\u4f60\u5728\u5927\u89c4\u6a21\u8bc4\u4f30\u7d20\u6750\u65f6\u6240\u9700\u8981\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6700\u8fd1\uff0c\u8fd9\u79cd\u5168\u7403+\u4ef7\u503c\u4f18\u5316\u7684\u8bbe\u7f6e\u53d6\u5f97\u4e86\u5f88\u597d\u7684\u6548\u679c\u3002\u4e4b\u540e\uff0c\u4f60\u53ef\u4ee5\u5c06\u80dc\u51fa\u7d20\u6750\u79fb\u5230\u5e38\u89c4\u5e7f\u544a\u6d3b\u52a8\uff0c\u5982\u679c\u6d4b\u8bd5\u5e7f\u544a\u672c\u8eab\u5df2\u7ecf\u8dd1\u51fa\u6548\u679c\uff0c\u53ef\u4ee5\u76f4\u63a5\u5bf9\u5176\u8fdb\u884c\u6269\u91cf\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\u4e00\u70b9\u5c24\u4e3a\u5173\u952e\uff1a\u5982\u679c\u4e00\u4e2a\u7d20\u6750\u5728\u4ef7\u503c\u4f18\u5316\u6d4b\u8bd5\u4e2d\u5df2\u7ecf\u8868\u73b0\u51fa\u8272\uff0c\u6700\u660e\u667a\u7684\u505a\u6cd5\u5f80\u5f80\u662f\u76f4\u63a5\u6269\u91cf\u3002\u65e2\u7136\u5e7f\u544a\u5df2\u7ecf\u5728\u9488\u5bf9\u6b63\u786e\u7684\u4fe1\u53f7\u8fdb\u884c\u4f18\u5316\uff0c\u6700\u660e\u667a\u7684\u505a\u6cd5\u5c31\u662f\u52a0\u5927\u6295\u5165\uff0c\u8ba9\u5b83\u7ee7\u7eed\u8dd1\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2463\u6846\u67b6\u56db\uff1a\u76f4\u63a5\u8fdb\u5165\u5e38\u89c4\u5e7f\u544a\uff08\u6781\u5c0f\u89c4\u6a21\u56e2\u961f\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u53e6\u4e00\u4e2a\u6781\u7aef\u2014\u2014\u6bcf\u5468\u53ea\u4ea7\u51fa1-3\u4e2a\u7d20\u6750\u7684\u5c0f\u578b\u5de5\u4f5c\u5ba4\u6216\u8d26\u6237\uff0c\u4e13\u95e8\u8bbe\u7acb\u6d4b\u8bd5\u4f53\u7cfb\u53cd\u800c\u662f\u4e0d\u5212\u7b97\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u5bf9\u4e8e\u6bcf\u5468\u53ea\u4ea7\u51fa1-3\u4e2a\u7d20\u6750\u7684\u5c0f\u5ba2\u6237\u6216\u5c0f\u8d26\u6237\uff0c\u6211\u4f1a\u5b8c\u5168\u8df3\u8fc7\u6d4b\u8bd5\u5e7f\u544a\u3002\u6bcf\u4e2a\u65b0\u7d20\u6750\u90fd\u76f4\u63a5\u8fdb\u5165\u4e3b\u8981\u7684\u5e38\u89c4\u5e7f\u544a\uff0c\u56e0\u4e3a\u7d20\u6750\u91cf\u548c\u9884\u7b97\u90fd\u4e0d\u8db3\u4ee5\u652f\u6491\u5355\u72ec\u7684\u6d4b\u8bd5\u8bbe\u7f6e\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd0\u884c\u4e00\u4e2a\u5355\u72ec\u7684\u6d4b\u8bd5\u5e7f\u544a\u9700\u8981\u9884\u7b97\u3001\u65f6\u95f4\u4ee5\u53ca\u8db3\u591f\u7684\u7d20\u6750\u91cf\u6765\u4ea7\u751f\u6709\u7edf\u8ba1\u610f\u4e49\u7684\u7ed3\u679c\u3002\u5982\u679c\u4f60\u6bcf\u5468\u53ea\u4ea7\u51fa3\u4e2a\u7d20\u6750\uff0c\u8fd9\u4e09\u8005\u4f60\u90fd\u4e0d\u5177\u5907\u8db3\u591f\u6761\u4ef6\u3002\u5f3a\u884c\u62c6\u5206\u9884\u7b97\uff0c\u53ea\u4f1a\u540c\u65f6\u635f\u5bb3\u6d4b\u8bd5\u4e0e\u4e3b\u6295\u5e7f\u544a\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4ee5\u7f8e\u56fd\u7b49T1\u5730\u533a\u4e3a\u76ee\u6807\u7684\u4e3b\u6295\u5e7f\u544a\uff0c\u672c\u8eab\u5c31\u6210\u4e3a\u4e86\u9ed8\u8ba4\u7684\u6d4b\u8bd5\u573a\u3002\u65b0\u7d20\u6750\u8fdb\u5165\u540e\uff0c\u5e73\u53f0\u7b97\u6cd5\u4f1a\u5c06\u5176\u4e0e\u73b0\u6709\u7d20\u6750\u540c\u53f0\u7ade\u6280\uff0c\u4f18\u80dc\u52a3\u6c70\u3002\u8fd9\u662f\u4e00\u4e2a\u8f83\u6162\u7684\u53cd\u9988\u5faa\u73af\uff0c\u4f46\u5728\u6b64\u89c4\u6a21\u4e0b\u5374\u662f\u6700\u9ad8\u6548\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd8\u6709\uff0c\u5373\u4f7f\u5728\u8fd9\u79cd\u5e38\u89c4\u5e7f\u544a\u5185\u90e8\uff0c\u5f53\u6570\u636e\u652f\u6301\u65f6\uff0c\u4e5f\u53ef\u4ee5\u6311\u6218\u5e73\u53f0\u6240\u8c13\u7684\u201c\u6700\u4f73\u5b9e\u8df5\u201d\u5efa\u8bae\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6211\u53d1\u73b0\uff0c\u6bcf\u5468\u66f4\u65b0\u4e24\u5230\u4e09\u6b21\u7d20\u6750\u2014\u2014\u8fd9\u5176\u5b9e\u4e0eFacebook\u5efa\u8bae\u7684\u6700\u4f73\u5b9e\u8df5\u76f8\u6096\uff0c\u4f46\u5b9e\u9645\u4e0a\u5bf9\u63d0\u5347\u662f\u6709\u76ca\u7684\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook\u7684\u5b98\u65b9\u6307\u5f15\u901a\u5e38\u5efa\u8bae\u5728\u66f4\u6539\u524d\u7ed9\u5e7f\u544a\u6d3b\u52a8\u8db3\u591f\u7684\u201c\u5b66\u4e60\u671f\u201d\u3002\u4f46\u7d20\u6750\u75b2\u52b3\u662f\u771f\u5b9e\u5b58\u5728\u7684\uff0c\u5230\u4e86\u67d0\u4e2a\u4e34\u754c\u70b9\uff0c\u8ba9\u4e00\u4e2a\u5df2\u7ecf\u75b2\u8f6f\u7684\u8001\u7d20\u6750\u7ee7\u7eed\u8dd1\uff0c\u5176\u635f\u5bb3\u8fdc\u6bd4\u66f4\u65b0\u5e26\u6765\u7684\u6ce2\u52a8\u5927\u3002Matej\u7684\u7ecf\u9a8c\u544a\u8bc9\u5979\uff0c\u5bf9\u4e8e\u624b\u6e38\u6765\u8bf4\uff0c\u62a2\u5728\u7528\u6237\u538c\u5026\u4e4b\u524d\u66f4\u65b0\u7d20\u6750\uff0c\u662f\u4e00\u7b14\u975e\u5e38\u5212\u7b97\u7684\u201c\u4ea4\u6613\u201d\u3002\u8fd9\u4e5f\u63d0\u9192\u6211\u4eec\uff1a\u5e73\u53f0\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/category\/best-practices\/\">\u6700\u4f73\u505a\u6cd5<\/a> \u662f\u8d77\u70b9\uff0c\u800c\u975e\u4e0d\u53ef\u8fdd\u80cc\u7684\u6559\u6761\uff0c\u771f\u6b63\u7684\u51b3\u7b56\u5e94\u57fa\u4e8e\u81ea\u8eab\u6570\u636e\u548c\u4e1a\u52a1\u903b\u8f91\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook\u53ca\u5176\u4ed6\u5e73\u53f0\u6d4b\u8bd5\uff1a\u4e3a\u4f55\u6bcf\u4e2a\u6e20\u9053\u90fd\u9700\u8981\u4e13\u95e8\u7684\u7b56\u7565<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u8bdd\u4e2d\uff0cMatej\u8ba4\u4e3a\u5e7f\u544a\u7d20\u6750\u6d4b\u8bd5\u5fc5\u987b\u662f <a href=\"https:\/\/tenjin.com\/zh\/docs\/creatives\/\">\u5bf9\u5e94\u5e73\u53f0<\/a>\u7684\u3002\u5728Facebook\u4e0a\u8dd1\u901a\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u5728\u5176\u4ed6\u5730\u65b9\u4e5f\u80fd\u8d62\u2014\u2014 <strong>A\/B\u6d4b\u8bd5\u5e7f\u544a\u7d20\u6750\u7684\u6700\u4f73\u6548\u679c\u56e0\u6e20\u9053\u4e0d\u540c\uff0c\u5dee\u5f02\u5de8\u5927\u3002<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6bcf\u4e2a\u6e20\u9053\u786e\u5b9e\u90fd\u9700\u8981\u5355\u72ec\u6d4b\u8bd5\u3002\u4e00\u4e2a\u9876\u5c16\u7d20\u6750\u6216\u8bb8\u80fd\u8de8\u5e73\u53f0\u901a\u5403\uff0c\u4f46\u8fd9\u4e0d\u80fd\u4f5c\u4e3a\u7b56\u7565\u4f9d\u636e\u2014\u2014\u5404\u4e2a\u6e20\u9053\u7684\u673a\u5236\u975e\u5e38\u4e0d\u540c\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Facebook\u7684\u7d20\u6750\u6d4b\u8bd5<\/strong> \u8981\u6c42\u5f3a\u6709\u529b\u7684\u5f00\u573a\u548c\u4f18\u8d28\u7684\u4e2d\u6bb5\u5185\u5bb9\u3002\u7ed3\u5c3e\u90e8\u5206\u7684\u91cd\u8981\u6027\u5f88\u4f4e\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c\u4f60\u4e0d\u4e00\u5b9a\u9700\u8981\u4e00\u4e2a\u611f\u67d3\u529b\u7684\u7ed3\u5c3e\uff0c\u56e0\u4e3a80%\u7684\u4eba\u4e0d\u4f1a\u770b\u5b8c\u8fd9\u4e00\u5206\u949f\u7684\u89c6\u9891\u2014\u2014\u597d\u7684\u60c5\u51b5\u4e0b\uff0c\u4ed6\u4eec\u4f1a\u770b\u4e00\u534a\u3002\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AppLovin<\/strong> \u5219\u5b8c\u5168\u98a0\u8986\u4e86\u8fd9\u4e2a\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u7528\u6237\u4e60\u60ef\u770b\u5b8c\u89c6\u9891\u5e76\u8fdb\u5165\u8bd5\u73a9\u5e7f\u544a\uff08Playable\uff09\u3002\u7ed3\u5c3e\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u662f\u5f15\u5bfc\u7528\u6237\u8fdb\u5165\u8bd5\u73a9\u7684\u5173\u952e\u8df3\u677f\u3002\u8bd5\u73a9\u5e7f\u544a\u672c\u8eab\u6709\u786c\u6027\u6307\u6807\u2014\u2014\u5e94\u786e\u4fdd\u7528\u6237\u81f3\u5c11\u70b9\u51fb10\u6b21\uff0c\u5e76\u505c\u755960\u79d2\u4ee5\u4e0a\u2014\u2014\u56e0\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u7d20\u6750\u662f\u201c1\u5206\u949f\u89c6\u9891 + 1\u5206\u949f\u8bd5\u73a9\u201d\u7684\u7ec4\u5408\u4f53\u9a8c\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u5728\u5e7f\u544a\u7d20\u6750\u66f4\u65b0\u901f\u5ea6\u65b9\u9762\uff0c<a href=\"https:\/\/tenjin.com\/zh\/blog\/tiktok-ads-for-mobile-apps-spark-ads-and-best-practices-for-creatives\/\" target=\"_self\"><strong>TikTok<\/strong> \u662f\u8981\u6c42\u6700\u9ad8\u7684\u6e20\u9053<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u7d20\u6750\u75b2\u52b3\u53ef\u80fd\u51e0\u5929\u5185\u5c31\u53d1\u751f\uff0c\u6709\u65f6\u751a\u81f3\u9700\u8981\u9694\u5929\u5c31\u66f4\u6362\u65b0\u7d20\u6750\u3002TikTok\u751a\u81f3\u8fd8\u63d0\u4f9b\u4e86\u521b\u4f5c\u8005\u4ee3\u5de5\u9879\u76ee\uff0c\u6bcf\u5468\u6700\u591a\u53ef\u4ea7\u51fa40\u6761\u65b0\u89c6\u9891\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u6211\u5728TikTok\u7684\u8bbe\u7f6e\u662f\u901a\u5e38\u6bcf\u4e2a\u5e7f\u544a\u6d3b\u52a8\u4e0b\u8bbe\u4e00\u4e2a\u65b0\u5e7f\u544a\u7ec4\uff0c\u653e\u5165\u7ea68\u4e2a\u65b0\u89c6\u9891\uff0c\u5e76\u6301\u7eed\u8f6e\u6362\u3002\u5728\u8fd9\u91cc\uff0c\u81ea\u52a8\u5316\u5de5\u5177\u662f\u5fc5\u5907\u7684\uff0c\u624b\u52a8\u64cd\u4f5c\u5b8c\u5168\u65e0\u6cd5\u8ddf\u4e0a\u8282\u594f\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/google-ads-best-practices-for-mobile-apps-with-a-limited-budget\/\"><strong>Google<\/strong> \u5219\u4fdd\u6301\u7b80\u5355<\/a> \u2014\u2014\u6ca1\u6709\u5355\u72ec\u7684\u6d4b\u8bd5\u5e7f\u544a\uff0c\u53ea\u662f\u6309\u6982\u5ff5\u5c06\u5e38\u89c4\u5e7f\u544a\u7ec4\u5206\u7ec4\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u6700\u591a\u5305\u542b20\u4e2a\u89c6\u9891\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But the AppLovin creative sets<\/strong> \u5206\u4eab\u4e2d\u63d0\u5230\u4e86AppLovin\u7684\u4e00\u4e2a\u8fd1\u671f\u91cd\u8981\u66f4\u65b0\uff1a\u201c\u7d20\u6750\u7ec4\u5408\u201d\u529f\u80fd\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cAppLovin\u7684\u7d20\u6750\u7ec4\u5408\u5df2\u7ecf\u7b80\u5316\uff0c\u53ef\u4ee5\u5c06\u4e00\u4e2a\u89c6\u9891\u4e0e\u591a\u4e2a\u8bd5\u73a9\u5e7f\u544a\u53d8\u4f53\u6253\u5305\u6210\u4e00\u4e2a\u7ec4\u5408\uff0c\u7531\u7b97\u6cd5\u81ea\u52a8\u8fdb\u884c\u5206\u914d\u548c\u4f18\u5316\u6d4b\u8bd5\u3002\u8fd9\u4e2a\u529f\u80fd\u5728\u516d\u4e2a\u6708\u524d\u8fd8\u4e0d\u5b58\u5728\uff0c\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6539\u8fdb\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u6d4b\u8bd5\u548c\u8fed\u4ee3\u5e7f\u544a\u7d20\u6750\u4ee5\u63d0\u5347ROAS\uff1a\u8bd5\u73a9\u5e7f\u544a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bd5\u73a9\u5e7f\u544a\u7684\u52a0\u5165\uff0c\u8ba9\u7d20\u6750\u6d4b\u8bd5\u7684\u590d\u6742\u5ea6\u548c\u6280\u672f\u8981\u6c42\u90fd\u4e0a\u4e86\u4e00\u4e2a\u53f0\u9636\u2014\u2014\u5b83\u5236\u4f5c\u66f4\u8d39\u65f6\uff0c\u6d4b\u8bd5\u66f4\u7e41\u7410\uff0c\u8fed\u4ee3\u4e5f\u66f4\u9ebb\u70e6\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u4f60\u62ff\u4e00\u4e2a\u6210\u529f\u7684\u89c6\u9891\uff0c\u4e0e\u4e0d\u540c\u7684\u8bd5\u73a9\u5e7f\u544a\u7ed3\u5408\uff0c\u7136\u540e\u8ba9\u5b83\u4eec\u76f8\u4e92\u7ade\u4e89\u2014\u2014\u539f\u7406\u4e0e\u7eaf\u89c6\u9891\u6d4b\u8bd5\u76f8\u540c\uff0c\u4f46\u73b0\u5728\u52a0\u4e0a\u4e86\u8bd5\u73a9\u5e7f\u544a\u7ed3\u5c3e\u3002\u80dc\u51fa\u8005\u664b\u7ea7\u4e0b\u4e00\u8f6e\uff0c\u4fdd\u7559\u80dc\u51fa\u7684\u8bd5\u73a9\u5e7f\u544a\u4f5c\u4e3a\u5bf9\u7167\uff0c\u5e76\u6d4b\u8bd5\u65b0\u7ec4\u5408\u4e0e\u5b83\u7684\u8868\u73b0\u5dee\u5f02\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u89c6\u9891\u52a0\u8bd5\u73a9\u5e7f\u544a\u7ed3\u5c3e\u7684\u7ec4\u5408\u4e00\u76f4\u88ab\u8bc1\u660e\u662f\u8f6c\u5316\u6548\u679c\u6700\u4f73\u7684\u5f62\u5f0f\uff0c\u4f46\u5176\u5236\u4f5c\u95e8\u69db\u4e00\u76f4\u662f\u4e2a\u969c\u788d\u3002\u8fd9\u4e5f\u6b63\u662fMatej\u5f00\u53d1Playable Maker\u8fd9\u7c7b\u5de5\u5177\u7684\u521d\u8877\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u8bd5\u73a9\u5e7f\u544a\u5236\u4f5c\u8d77\u6765\u5f88\u96be\uff0c\u6b63\u786e\u6d4b\u8bd5\u66f4\u96be\u3002\u4f46\u6709\u4e86\u6a21\u677f\uff0c\u4f60\u53ef\u4ee5\u5feb\u901f\u5b8c\u6210\u3002\u6211\u53d1\u73b0\uff0c\u4e2d\u6838\u3001\u786c\u6838\u548c4X\u6e38\u620f\u90fd\u5728\u4f7f\u7528\u4e00\u79cd3\u00d73\u7684\u62fc\u56fe\u6a21\u677f\u2014\u2014\u542c\u8d77\u6765\u5f88\u57fa\u7840\uff0c\u4f46\u6548\u679c\u51fa\u5947\u5730\u597d\u300220\u5206\u949f\u5185\u5c31\u80fd\u641e\u5b9a\uff1a\u4e0a\u4f20\u4e00\u5f20\u9759\u6001\u56fe\uff0c\u81ea\u52a8\u751f\u6210\u8bd5\u73a9\u5e7f\u544a\uff0c\u76f4\u63a5\u5c31\u80fd\u7528\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8fd8\u6307\u51fa\u4e00\u4e2a\u65b0\u5174\u8d8b\u52bf\uff0c\u63a8\u7ffb\u4e86\u201c\u8bd5\u73a9\u5e7f\u544a\u9700\u8981\u6a21\u62df\u5b9e\u9645\u6e38\u620f\u73a9\u6cd5\u201d\u7684\u5047\u8bbe\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c\u5982\u679c\u5e02\u573a\u4e0a\u5df2\u7ecf\u6709\u53ef\u6269\u5c55\u6027\u5f88\u5f3a\u7684\u6210\u719f\u73a9\u6cd5\u2014\u2014\u6bd4\u5982\u7eb8\u724c\u3001\u4e09\u6d88\u8fd9\u7c7b\u2014\u2014\u4f60\u4e0d\u5fc5\u5b8c\u5168\u590d\u523b\u539f\u6e38\u620f\uff0c\u76f4\u63a5\u2018\u501f\u7528\u2019\u5176\u6838\u5fc3\u673a\u5236\uff0c\u505a\u6210\u4f60\u7684\u8bd5\u73a9\u5e7f\u544a\u3002 \u8fd9\u6837\uff0c\u4f60\u5c31\u5728\u7d20\u6750\u4e2d\u76f4\u63a5\u5229\u7528\u4e86\u5df2\u88ab\u5e02\u573a\u9a8c\u8bc1\u7684\u73a9\u6cd5\uff0c\u65e0\u9700\u4ece\u5934\u6784\u5efa\u4e00\u5957\u65b0\u4e1c\u897f\uff0c\u8fd9\u4e2a\u7b56\u7565\u975e\u5e38\u6709\u6548\u3002\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8fed\u4ee3\u5faa\u73af\uff1a\u7d20\u6750\u6d4b\u8bd5\u6c38\u65e0\u6b62\u5883<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u627e\u5230\u4e86\u80dc\u51fa\u8005\uff0c\u4f46\u5de5\u4f5c\u5e76\u672a\u7ed3\u675f\u3002\u5373\u4f7f\u61c2\u5f97\u5982\u4f55\u6d4b\u8bd5\u548c\u8fed\u4ee3\u5e7f\u544a\u7d20\u6750\u83b7\u53d6\u66f4\u597d\u7684ROAS\uff0c\u4f46\u8fed\u4ee3\u662f\u6301\u7eed\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p 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target=\"_self\">\u81ea\u52a8\u5316<\/a>,\u548cAI\u5feb\u901f\u6e17\u900f\u3001\u8bd5\u73a9\u5e7f\u544a\u7b49\u65b0\u5f62\u6001\u4e0d\u65ad\u6d8c\u73b0\u7684\u4eca\u5929\uff0c\u8fd9\u4e2a\u9886\u57df\u59cb\u7ec8\u5728\u5267\u70c8\u6f14\u53d8\u3002\u4f46\u6709\u4e00\u6761\u539f\u5219\u59cb\u7ec8\u7a33\u56fa\uff1a\u7d20\u6750\u6d4b\u8bd5\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u4efb\u52a1\uff0c\u800c\u662f\u4e00\u4e2a\u6301\u7eed\u5b66\u4e60\u3001\u4f18\u5316\u5e76\u653e\u5927\u6210\u6548\u7684\u6210\u957f\u5faa\u73af\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u672c\u6587\u57fa\u4e8e <\/em><strong><em><a href=\"http:\/\/youtube.com\/@TenjinMMP\">\u300aTenjin ROI 101\u300b\u64ad\u5ba2<\/a> <\/em><\/strong><em>\u5bf9Two and a Half Gamers\u8054\u5408\u521b\u59cb\u4ebaMatej\u7684\u4e13\u8bbf\u3002\u60a8\u53ef\u901a\u8fc7\u8282\u76ee\u63cf\u8ff0\u4e2d\u7684\u94fe\u63a5 <\/em><strong><em>\u89c2\u770b\u5b8c\u6574\u5bf9\u8bdd<\/em><\/strong><em> 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class=\"wp-block-post-author-biography\">\u4ee5\u5168\u65b0\u7684\u89c6\u89d2\u89e3\u8bfb\u79fb\u52a8\u5f52\u56e0\u4e0e\u5e94\u7528\u5206\u6790\uff0c\u5c06\u6df1\u5ea6\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u3001\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u6838\u5fc3\u7b56\u7565\u3002<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical. The creative arms race is real. The new question isn\u2019t about producing enough creatives, but rather if you can actually test them properly and funnel out the best ones. In a recent&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,90],"tags":[],"class_list":["post-17603","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Creative Testing for Mobile Marketers | Tenjin<\/title>\n<meta name=\"description\" content=\"Struggling with ad creative testing? Discover frameworks, channel strategies, and expert advice on how to make winning creatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Ad Creative Testing for Mobile Marketers\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re running user acquisition (UA) for a mobile game this year, ad creative testing has never been more complex, or more critical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/how-to-do-ad-creative-testing-for-mobile-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T09:18:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T10:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/05\/Ad-Creative-Testing_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"How to Do Ad Creative Testing for Mobile Marketers\",\"datePublished\":\"2026-05-12T09:18:16+00:00\",\"dateModified\":\"2026-05-12T10:03:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\"},\"wordCount\":2840,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\",\"Podcast\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/how-to-do-ad-creative-testing-for-mobile-marketers\\\/\",\"name\":\"Ad Creative Testing for Mobile Marketers | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-05-12T09:18:16+00:00\",\"dateModified\":\"2026-05-12T10:03:32+00:00\",\"description\":\"Struggling with ad creative testing? 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