{"id":17692,"date":"2026-05-21T11:24:59","date_gmt":"2026-05-21T11:24:59","guid":{"rendered":"https:\/\/tenjin.com\/?p=17692"},"modified":"2026-05-20T12:30:16","modified_gmt":"2026-05-20T12:30:16","slug":"google-odm-and-icm-explained-2026","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/google-odm-and-icm-explained-2026\/","title":{"rendered":"2026\u8c37\u6b4c\u5e7f\u544a\u5fc5\u8bfb\uff1aODM\u4e0eICM\u5168\u89e3\u8bfb\uff0c\u5e7f\u544a\u4e3b\u5fc5\u770b\u5b9e\u64cd\u6307\u5357"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5728\u672c\u671f\u300a <a href=\"https:\/\/www.youtube.com\/@TenjinMMP\/videos\" type=\"link\" id=\"https:\/\/www.youtube.com\/@TenjinMMP\/videos\" target=\"_blank\" rel=\"noreferrer noopener\">Tenjin ROI 101<\/a>\u300b\uff0cCandid Consulting\u521b\u59cb\u4eba\u3001\u524d <a href=\"https:\/\/tenjin.com\/zh\/blog\/google-ads-best-practices-for-mobile-apps-with-a-limited-budget\/\">\u8c37\u6b4c\u5e7f\u544a <\/a>\u9500\u552e\u8d1f\u8d23\u4ebaAshley Black\u4e3a\u6211\u4eec\u89e3\u8bfb\u4e86iOS\u5e94\u7528\u5e7f\u544a\u9886\u57df\u6700\u6613\u88ab\u8bef\u89e3\u7684\u4e13\u4e1a\u672f\u8bed\u3002Ashley\u5728\u8c37\u6b4c\u5de5\u4f5c\u8fd1\u5341\u5e74\uff0c\u5176\u4e2d\u516d\u5e74\u9886\u5bfc\u5e94\u7528\u5e7f\u544a\u9500\u552e\u56e2\u961f\u2014\u2014\u5979\u6df1\u8c19\u8c37\u6b4c\u5e7f\u544a\u4ea7\u54c1\u7684\u5e95\u5c42\u903b\u8f91\u67b6\u6784\uff0c\u53c8\u6e05\u695a\u5176\u5728\u771f\u5b9e\u6295\u653e\u4e2d\u7684\u6548\u679c\uff0c\u5c06\u5728\u672c\u6587\u4e3a\u6211\u4eec\u5e26\u6765\u53cc\u89c6\u89d2\u89e3\u8bfb\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u5176\u5b9e\u79bb\u5f00\u8c37\u6b4c\u4ee5\u540e\uff0c\u6211\u624d\u628a\u8fd9\u4e9b\u4ea7\u54c1\u8dd1\u901a\u5f7b\u5e95\u641e\u660e\u767d\u4e86\uff0c\u8fd9\u8ddf\u5728\u5185\u90e8\u542c\u5ba3\u8bb2\u5b8c\u5168\u662f\u4e24\u7801\u4e8b\u3002\u201d\u5979\u7b11\u7740\u8bf4\uff0c\u201c\u6b63\u56e0\u4e3a\u6211\u61c2\u91cc\u9762\u7684\u95e8\u9053\uff0c\u53c8\u80fd\u7ed3\u5408\u5b9e\u9645\u60c5\u51b5\uff0c\u6240\u4ee5\u80fd\u7ed9\u51fa\u771f\u6b63\u843d\u5730\u7684\u5efa\u8bae\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u671f\u6211\u4eec\u5c06\u91cd\u70b9\u805a\u7126\u6bcf\u4e00\u4f4diOS\u5e94\u7528\u5e7f\u544a\u4e3b\u90fd\u5fc5\u987b\u653b\u514b\u7684\u4e09\u5927\u4ea7\u54c1\uff1aODM\u3001ODM 2.0\u3001ICM\u3002\u82e5\u4f60\u5bf9\u8fd9\u4e9b\u672f\u8bed\u4ecd\u4e00\u77e5\u534a\u89e3\uff0c\u73b0\u5728\u6b63\u662f\u586b\u8865\u8fd9\u4e00\u77e5\u8bc6\u7a7a\u767d\u7684\u6700\u4f73\u65f6\u673a\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e09\u7c7b\u5de5\u5177\u6784\u6210\u4e86\u8c37\u6b4c\u5728iOS\u751f\u6001\u4e2d\u8fdb\u884c\u8f6c\u5316\u8861\u91cf\u3001\u6570\u636e\u5efa\u6a21\u4e0e\u4e0a\u62a5\u7684\u6838\u5fc3\u6846\u67b6\uff0c\u5176\u914d\u7f6e\u662f\u5426\u51c6\u786e\uff0c\u5c06\u76f4\u63a5\u51b3\u5b9a\u60a8\u7528\u4e8e\u51b3\u7b56\u7684\u6570\u636e\u662f\u5426\u53ef\u9760\u3002\u672c\u6587\u5c06\u4e3a\u60a8\u9010\u4e00\u5256\u6790\u6bcf\u6b3e\u4ea7\u54c1\u7684\u529f\u80fd\u5b9a\u4f4d\u3001\u9002\u7528\u573a\u666f\uff0c\u4ee5\u53ca\u5e7f\u544a\u4e3b\u5e94\u5982\u4f55\u64cd\u4f5c\u624d\u80fd\u5145\u5206\u53d1\u6325\u5176\u4ef7\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google ODM &amp; ICM Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RD5nfBjiyI8?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e09\u7c7b\u5de5\u5177\u6784\u6210\u4e86\u8c37\u6b4c\u5728iOS\u751f\u6001\u4e2d\u8fdb\u884c\u8f6c\u5316\u8861\u91cf\u3001\u6570\u636e\u5efa\u6a21\u4e0e\u4e0a\u62a5\u7684\u6838\u5fc3\u6846\u67b6\uff0c\u5176\u914d\u7f6e\u662f\u5426\u51c6\u786e\uff0c\u5c06\u76f4\u63a5\u51b3\u5b9a\u60a8\u7528\u4e8e\u51b3\u7b56\u7684\u6570\u636e\u662f\u5426\u53ef\u9760\u3002\u672c\u6587\u5c06\u4e3a\u60a8\u9010\u4e00\u5256\u6790\u6bcf\u6b3e\u4ea7\u54c1\u7684\u529f\u80fd\u5b9a\u4f4d\u3001\u9002\u7528\u573a\u666f\uff0c\u4ee5\u53ca\u5e7f\u544a\u4e3b\u5e94\u5982\u4f55\u64cd\u4f5c\u624d\u80fd\u5145\u5206\u53d1\u6325\u5176\u4ef7\u503c\u3002\u4e8c\u8005\u90fd\u662f\u8c37\u6b4c\u9488\u5bf9iOS\u9690\u79c1\u653f\u7b56\u5347\u7ea7\uff0c\u89e3\u51b3\u8f6c\u5316\u8861\u91cf\u96be\u9898\u7684\u6838\u5fc3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u8bf4\u767d\u4e86\uff0c\u8fd9\u4e9b\u5c31\u662f\u8c37\u6b4c\u4e3a\u4e86\u5e2e\u5e94\u7528\u5e7f\u544a\u4e3b\uff0c\u80fd\u591f\u5728iOS\u751f\u6001\u4e0b\u66f4\u7cbe\u51c6\u8861\u91cf\u5e7f\u544a\u6295\u653e\u6548\u679c\u7684\u89e3\u51b3\u65b9\u6848\u3002\u201dAshley\u8bf4\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u867d\u7136ODM\u548cICM\u4e5f\u652f\u6301\u5b89\u5353\uff0c\u4f46\u5b83\u4eec\u7684\u91cd\u5fc3\u548c\u4e3b\u6218\u573a\u4f9d\u7136\u662fiOS\u3002 <\/strong>\u56e0\u4e3a\u5b89\u5353\u6709Google Play\u548c\u76f8\u5bf9\u5b8c\u6574\u7684\u5f52\u56e0\u4f53\u7cfb\uff0c\u5f71\u54cd\u4e0d\u5927\uff1b\u800ciOS\u7684\u4fe1\u53f7\u4e22\u5931\u95ee\u9898\uff0c\u5bf9\u5e7f\u544a\u4e3b\u7684\u6548\u679c\u51b2\u51fb\u6700\u4e3a\u76f4\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u4e3a\u5b89\u5353\u6709Google Play\u548c\u76f8\u5bf9\u5b8c\u6574\u7684\u5f52\u56e0\u4f53\u7cfb\uff0c\u5f71\u54cd\u4e0d\u5927\uff1b\u800ciOS\u7684\u4fe1\u53f7\u4e22\u5931\u95ee\u9898\uff0c\u5bf9\u5e7f\u544a\u4e3b\u7684\u6548\u679c\u51b2\u51fb\u6700\u4e3a\u76f4\u63a5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 ODM \uff1a\u57fa\u4e8e\u4e00\u624b\u6570\u636e<\/li>\n\n\n\n<li>\u2705 ODM 2.0\uff1a\u57fa\u4e8e\u4e8b\u4ef6\u6570\u636e<\/li>\n\n\n\n<li>\u2705 ICM\uff1a\u96c6\u6210\u8f6c\u5316\u8861\u91cf\uff08\u5927\u7ea6\u57289\u523010\u4e2a\u6708\u524d\u63a8\u51fa\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e09\u8005\u8fd0\u4f5c\u539f\u7406\u4e0d\u540c\u3001\u914d\u7f6e\u8981\u6c42\u5404\u5f02\uff0c\u6700\u7ec8\u4ea4\u4ed8\u7684\u6548\u679c\u5404\u4e0d\u76f8\u540c\u3002\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u9010\u4e00\u8fdb\u884c\u89e3\u8bfb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ODM\uff1a\u57fa\u4e8e\u4e00\u624b\u6570\u636e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM\u4e8e2023\u5e74\u4e0a\u7ebf\uff0c\u5176\u6838\u5fc3\u903b\u8f91\u662f\u901a\u8fc7\u5e7f\u544a\u4e3b\u81ea\u6709\u7684\u4e00\u624b\u6570\u636e\uff08\u4f8b\u5982\uff1a\u7528\u6237\u90ae\u7bb1\u3001\u624b\u673a\u53f7\uff09\uff0c\u5728\u7b26\u5408\u9690\u79c1\u89c4\u8303\u7684\u524d\u63d0\u4e0b\uff0c\u5c06\u5e7f\u544a\u70b9\u51fb\u4e0e\u5e94\u7528\u5185\u64cd\u4f5c\u8fdb\u884c\u5173\u8054\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u8fd9\u79cd\u65b9\u5f0f\u867d\u7136\u7b26\u5408\u9690\u79c1\u89c4\u8303\u8981\u6c42\uff0c\u201dAshley\u6307\u51fa\uff0c\u201c\u4f46\u5b9e\u9645\u5e94\u7528\u5e76\u4e0d\u5e7f\u6cdb\uff0c\u4e3b\u8981\u539f\u56e0\u5728\u4e8e\u4e24\u65b9\u9762\uff1a\u4e00\u662f\u9700\u8981\u6280\u672f\u56e2\u961f\u6295\u5165\u5f00\u53d1\uff0c\u5b9e\u73b0\u4e0e\u8c37\u6b4c\u7684\u6570\u636e\u5bf9\u63a5\uff1b\u4e8c\u662f\u8be5\u65b9\u6848\u9002\u7528\u4e8e\u90a3\u4e9b\u80fd\u591f\u6536\u96c6\u5927\u91cf\u7528\u6237\u90ae\u7bb1\u6216\u624b\u673a\u53f7\u7684\u5e94\u7528\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u5927\u591a\u6570\u6e38\u620f\u7c7b\u5e94\u7528\u6765\u8bf4\uff0cODM\u51e0\u4e4e\u4e0d\u5177\u6709\u9002\u7528\u6027\uff1b\u4f46\u5bf9\u8ba2\u9605\u7c7b\u5e94\u7528\u6765\u8bf4\uff08\u5c24\u5176\u662f\u90a3\u4e9b\u5728\u6ce8\u518c\u6d41\u7a0b\u4e2d\u5f3a\u5236\u6536\u96c6\u90ae\u7bb1\u7684\u5e94\u7528\uff09\u53ef\u5c1d\u8bd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5373\u4fbf\u7b26\u5408\u4f7f\u7528\u6761\u4ef6\uff0c\u6548\u679c\u63d0\u5347\u4e5f\u6709\u9650\uff1a&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCPA\u6700\u591a\u964d\u4f4e10%-15%\uff0c\u4e14\u8fd9\u4e00\u53d8\u5316\u4ec5\u4f53\u73b0\u5728\u8c37\u6b4c\u540e\u53f0\u7684\u8f6c\u5316\u6570\u636e\u4e2d\uff0c\u4f60\u7684MMP\uff08\u79fb\u52a8\u76d1\u6d4b\u5e73\u53f0\uff09\u6570\u636e\u4e0d\u4f1a\u6539\u53d8\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e76\u4e14\uff0cODM\u4ec5\u5bf9\u8c37\u6b4c\u81ea\u6709\u6d41\u91cf\uff08YouTube\u3001\u641c\u7d22\u5e7f\u544a\uff09\u6709\u6548\uff0c\u5982\u679c\u4f60\u7684\u6295\u6d41\u504f\u91cd\u6e20\u9053\u5c55\u793a\uff0c\u5f88\u96be\u770b\u5230\u663e\u8457\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e76\u4e14\uff0cODM\u4ec5\u5bf9\u8c37\u6b4c\u81ea\u6709\u6d41\u91cf\uff08YouTube\u3001\u641c\u7d22\u5e7f\u544a\uff09\u6709\u6548\uff0c\u5982\u679c\u4f60\u7684\u6295\u6d41\u504f\u91cd\u6e20\u9053\u5c55\u793a\uff0c\u5f88\u96be\u770b\u5230\u663e\u8457\u6548\u679c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6211\u63a5\u89e6\u8fc7\u7684\u5f88\u591a\u5e7f\u544a\u4e3b\u90fd\u4e0d\u559c\u6b22\u8fd9\u4e2a\uff0c\u4ed6\u4eec\u8bf4\u6295\u5165\u5f88\u5927\u4f46\u6536\u76ca\u6709\u9650\u201dAshley\u8bf4\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705 \u5982\u679c\u4f60\u662f\u8ba2\u9605\u7c7b\u5e94\u7528\uff0c\u62e5\u6709\u826f\u597d\u7684\u7528\u6237\u90ae\u4ef6\u83b7\u53d6\u80fd\u529b\uff0c\u4e14\u6295\u6d41\u4fa7\u91cd\u641c\u7d22\/YouTube\uff0c\u53ef\u8bc4\u4f30\u662f\u5426\u6295\u5165\uff1b\u5176\u4ed6\u60c5\u51b5\u4e0b\uff0c\u5efa\u8bae\u6682\u65f6\u4e0d\u4f5c\u4f18\u5148\u8003\u8651\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ODM 2.0\uff1a\u4e8b\u4ef6\u6570\u636e\u548c\u8c37\u6b4c\u6ca1\u6709\u544a\u8bc9\u4f60\u7684\u4e8b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM 2.0\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u6280\u672f\u8def\u5f84\uff0c\u4e0d\u4f9d\u8d56\u5e7f\u544a\u4e3b\u7684\u4e00\u624b\u767b\u5f55\u6570\u636e\uff0c\u800c\u662f\u901a\u8fc7\u4e8b\u4ef6\u6570\u636e+\u8bbe\u5907\u4e34\u65f6\u533f\u540d\u4fe1\u53f7\u5b9e\u73b0\u5efa\u6a21\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ashley\u63ed\u79d8\uff1a<br><br>\u201c\u867d\u7136\u8c37\u6b4c\u6ca1\u6709\u516c\u5f00\u8bf4\u660e\uff0c\u4f46\u4e1a\u5185\u666e\u904d\u63a8\u6d4bODM 2.0\u4f1a\u53c2\u8003\u4f7f\u7528IP\u5730\u5740\u7b49\u4fe1\u53f7\u3002\u8fd9\u91cc\u6211\u4e0d\u6df1\u5165\u63a2\u8ba8\uff0c\u8fd9\u662f\u4e1a\u5185\u4ece\u6587\u6863\u4e2d\u63a8\u65ad\u51fa\u7684\u7ed3\u8bba\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fbf\u5229\u4e4b\u5904\u5728\u4e8e\uff0c\u4f7f\u7528ODM 2.0\uff0c\u5e7f\u544a\u4e3b\u65e0\u9700\u4efb\u4f55\u989d\u5916\u64cd\u4f5c\u3002<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u53ea\u8981\u786e\u4fddFirebase SDK\u4e3a\u6700\u65b0\u7248\u672c\uff0c\u7cfb\u7edf\u5c31\u4f1a\u81ea\u52a8\u9002\u914d\u3002\u73b0\u9636\u6bb5\u5df2\u5b8c\u6210SDK\u66f4\u65b0\u7684\u5e94\u7528\uff0c\u57fa\u672c\u90fd\u5df2\u8986\u76d6\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0eODM\u4e0d\u540c\uff0cODM 2.0\u9762\u5411\u6240\u6709\u5f00\u53d1\u8005\u5f00\u653e\uff0c\u6ca1\u6709\u4f7f\u7528\u95e8\u69db\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><br>\u201cODM 2.0\u7684\u597d\u6d88\u606f\u662f\u5b83\u5bf9\u6240\u6709\u5e94\u7528\u90fd\u6709\u6f5c\u5728\u589e\u76ca\uff0c\u4e0d\u50cfODM 1\u5bf9\u7528\u6237\u6570\u636e\u548c\u5e7f\u544a\u5e93\u5b58\u6709\u7279\u5b9a\u7684\u8981\u6c42\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u6309\u5e7f\u544a\u5e93\u5b58\u7c7b\u578b\u9010\u6b65\u63a8\u51fa\u7684ODM 2.0\uff1a\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u5df2\u57282025\u5e74\u5e95\u5b8c\u6210\u641c\u7d22\u5e7f\u544a\u3001AdMob\u8986\u76d6\uff0c2026\u5e74Q1\u6269\u5c55\u81f3YouTube\u5e7f\u544a\uff0ciOS\u4e3b\u6d41\u6d41\u91cf\u573a\u666f\u5df2\u5168\u9762\u8986\u76d6\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u5982\u6b64\uff0c\u5176\u5b9e\u9645\u6548\u679c\u5df2\u6709\u89c2\u5bdf\u3002\u201c\u6839\u636e\u6211\u670d\u52a1\u5e7f\u544a\u4e3b\u7684\u7ecf\u9a8c\uff0cODM 2.0\u5c1a\u672a\u5e26\u6765\u663e\u8457\u7684\u7a81\u7834\u6027\u53d8\u5316\u3002\u6216\u8bb8\u6709\u4e9b\u4eba\u770b\u5230\u4e86\u4e0d\u540c\uff0c\u4f46\u636e\u6211\u89c2\u5bdf\uff0c\u5f71\u54cd\u5e76\u4e0d\u660e\u663e\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0eODM\u7c7b\u4f3c\uff0cODM 2.0\u4ec5\u5f71\u54cd\u8c37\u6b4c\u5e7f\u544a\u540e\u53f0\u7684\u62a5\u8868\u6570\u636e\uff0c\u60a8\u6240\u7528\u7684\u79fb\u52a8\u76d1\u6d4b\u5e73\u53f0\u4e2d\u7684\u62a5\u544a\u4e0d\u4f1a\u53d1\u751f\u660e\u663e\u53d8\u5316\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u4f60\u4e0d\u4e00\u5b9a\u4f1a\u5728SKAN\u62a5\u544a\u4e2d\u5bdf\u89c9\u660e\u663e\u53d8\u5316\u3002\u4f46\u5982\u679c\u8c37\u6b4c\u901a\u8fc7\u66f4\u7cbe\u51c6\u7684\u4fe1\u53f7\u4f18\u5316\u4e86\u7528\u6237\u83b7\u53d6\uff0c\u5e26\u6765\u4e86\u66f4\u9ad8\u4ef7\u503c\u7684\u7528\u6237\uff0c\u8fd9\u53ef\u80fd\u4f1a\u95f4\u63a5\u53cd\u6620\u5728SKAN\u6570\u636e\u4e0a\u3002\u4e0d\u8fc7\uff0c\u6700\u4e3b\u8981\u7684\u6539\u8fdb\u8fd8\u662f\u4f53\u73b0\u5728\u8c37\u6b4c\u5e7f\u544a\u5e73\u53f0\u7684\u524d\u7aef\u62a5\u544a\u4e2d\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705 \u4fdd\u6301Firebase SDK\u66f4\u65b0\u5373\u53ef\u81ea\u52a8\u83b7\u5f97\u8be5\u529f\u80fd\u652f\u6301\u3002\u867d\u7136\u6548\u679c\u63d0\u5347\u76f8\u5bf9\u4e00\u822c\uff0c\u4f46\u8986\u76d6\u5168\u9762\u4e14\u65e0\u9700\u989d\u5916\u914d\u7f6e\u3002\u00a0\u00a0<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ICM\uff1a\u6539\u53d8MMP\u62a5\u544a\uff0c\u5f71\u54cd\u7cbe\u51c6\u5f52\u56e0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u51b3\u5b9a\u4f60\u5982\u4f55\u89e3\u8bfb\u6574\u4e2a\u6280\u672f\u6808\u4e2d\u6027\u80fd\u6570\u636e\u7684\u6700\u5173\u952e\u56e0\u7d20\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICM\uff08\u96c6\u6210\u8f6c\u5316\u8861\u91cf\uff09\u4e8e2025\u5e745\u6708\u6b63\u5f0f\u63a8\u51fa\u3002Ashley\u7528\u4e00\u53e5\u8bdd\u9053\u7834\u5176\u672c\u8d28\uff1a&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cICM\u672c\u8d28\u4e0a\u5c31\u662f\u8c37\u6b4c\u4e0e\u79fb\u52a8\u76d1\u6d4b\u5e73\u53f0\u4e4b\u95f4\u5efa\u7acb\u7684\u6570\u636e\u5171\u4eab\u901a\u9053\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\uff0c\u8c37\u6b4ciOS\u5efa\u6a21\u8f6c\u5316\u6570\u636e\u4ec5\u5728\u81ea\u5bb6\u540e\u53f0\u5c55\u793a\uff0cMMP\u65e0\u6cd5\u83b7\u53d6\uff1bMMP\u7acb\u573a\u5f88\u660e\u786e\uff1a\u2018\u5982\u679c\u4e0d\u544a\u8bc9\u6211\u4eec\u6570\u636e\u662f\u600e\u4e48\u6765\u7684\uff0c\u6211\u4eec\u5c31\u4e0d\u4e88\u62a5\u544a\u3002\u2019\u540e\u6765\uff0c\u8c37\u6b4c\u4e0e\u5404\u5927\u4e3b\u6d41\u79fb\u52a8\u76d1\u6d4b\u5e73\u53f0\u8fbe\u6210\u4e86\u6570\u636e\u5171\u4eab\u534f\u8bae\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73b0\u5728\uff0c\u5982\u679c\u4f60\u4f7f\u7528\u7684\u662f <a href=\"https:\/\/tenjin.com\/zh\/mmp\/\">Tenjin\u8fd9\u7c7bMMP\u5e73\u53f0<\/a>\uff0c\u5c31\u80fd\u5728\u7edf\u4e00\u62a5\u544a\u4e2d\u770b\u5230\u8c37\u6b4c\u5efa\u6a21\u7684\u8f6c\u5316\u6570\u636e\uff0c\u5f52\u56e0\u7684\u51c6\u786e\u6027\u548c\u5b8c\u6574\u6027\u90fd\u5f97\u5230\u4e86\u663e\u8457\u63d0\u5347\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528MMP\u7684\u6982\u7387\u6027\u5f52\u56e0\u62a5\u544a\uff0cICM\u80fd\u5927\u5e45\u63d0\u5347\u6570\u636e\u8d28\u91cf\uff1b\u5982\u679c\u4f60\u5b8c\u5168\u4f9d\u8d56SKAN\u6570\u636e\uff0c\u5219ICM\u4e0d\u4f1a\u5e26\u6765\u76f4\u63a5\u5f71\u54cd\uff1b\u5982\u679c\u662f\u6295\u641c\u7d22\u5e7f\u544a\u6216\u7f51\u9875\u5c55\u793a\u5e7f\u544a\u6bd4\u8f83\u591a\uff0c\u4e14\u7528\u6237ATT\u6388\u6743\u7387\u4e0d\u9ad8\u3001\u751a\u81f3\u6ca1\u5f39\u7a97\u7684\u573a\u666f\uff0cICM\u7684\u8865\u5145\u4ef7\u503c\u5c31\u5f88\u5927\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u641e\u6e05\u695a\u4e00\u70b9\uff1aICM\u4e0d\u662f\u8ba9\u8c37\u6b4c\u5e7f\u544a\u7a81\u7136\u8dd1\u5f97\u66f4\u597d\uff0c\u5b83\u63d0\u5347\u7684\u662fMMP\u90a3\u8fb9\u7684\u6570\u636e\u51c6\u786e\u5ea6\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u4f60\u7684\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u4f9d\u7136\u4f1a\u6309\u539f\u6709\u7684\u65b9\u5f0f\u8fd0\u884c\u3002\u533a\u522b\u53ea\u662f\u5728\u4e8e\uff0c\u7531\u4e8eMMP\u5bf9\u8c37\u6b4c\u5efa\u6a21\u7684\u65b9\u5f0f\u6709\u4e86\u66f4\u9ad8\u4fe1\u4efb\u5ea6\uff0c\u73b0\u5728\u4f1a\u5728\u62a5\u544a\u4e2d\u5f52\u5165\u66f4\u591a\u6765\u81ea\u8c37\u6b4c\u7684\u8f6c\u5316\u6570\u636e\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u7684\u4ef7\u503c\u662f\u4ec0\u4e48\uff1f&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u6838\u5fc3\u5c31\u662f\u8ba9 <a href=\"https:\/\/tenjin.com\/zh\/mobile-attribution\/\">\u5f52\u56e0<\/a>\u5f52\u56e0\u66f4\u51c6\u3002\u5f52\u56e0\u51c6\u4e86\u4ee5\u540e\uff0c\u5982\u679c\u4f60\u7528MMP\u7684\u6570\u636e\u53bb\u505a\u518d\u8425\u9500\u6216\u8005\u53cd\u9988\u4f18\u5316\uff0c\u6709\u53ef\u80fd\u95f4\u63a5\u63d0\u5347\u6548\u679c\u3002\u4f46\u6839\u5b50\u4e0a\uff0c\u5b83\u8fd8\u662f\u4e2a\u2018\u5f52\u56e0\u5de5\u5177\u2019\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u53bb\u540e\u53f0\u68c0\u67e5\u4e00\u4e0b\uff0c <a href=\"https:\/\/tenjin.com\/zh\/docs\/google-ads-setup\/\">\u786e\u8ba4\u8bbe\u7f6e\u662f\u5426\u6253\u5f00<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ashley\u63d0\u9192\u5230\uff1a\u201c\u4e00\u822c\u4e3b\u6d41MMP\u91cc\uff0c\u8c37\u6b4c \u5f52\u56e0\u8bbe\u7f6e\u90a3\u513f\u90fd\u6709\u4e00\u4e2aprobabilistic modeling or reporting\uff08\u6982\u7387\u5f52\u56e0\/\u62a5\u544a\uff09\u7684\u5f00\u5173\uff0c\u4f60\u8981\u628a\u5b83\u6253\u5f00\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u5728\u7528MMP\u7684\u6982\u7387\u6027\u5f52\u56e0\u529f\u80fd\uff0c\u5f00ICM\u5c31\u662f\u5fc5\u9009\u9879\u3002\u6240\u4ee5\uff0c\u8bf7\u68c0\u67e5\u4f60\u7684\u5f52\u56e0\u8bbe\u7f6e\uff0c\u786e\u8ba4\u5f00\u5173\u5df2\u542f\u7528\uff01&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2026\u5e74\u5982\u4f55\u5728\u8c37\u6b4c\u4e0a\u6784\u5efaWeb-to-App\uff08\u7f51\u9875\u5230\u5e94\u7528\uff09\u7b56\u7565<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86ODM\u548cICM\uff0cAshley\u8fd8\u6307\u51fa\u4e00\u4e2a\u6b63\u5728\u5feb\u901f\u5174\u8d77\u7684\u70ed\u95e8\u4e70\u91cf\u7b56\u7565\uff1a <a href=\"https:\/\/tenjin.com\/zh\/docs\/web-to-app-overview\/\">web-to-app<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6211\u770b\u5230\u5f88\u591a\u56e2\u961f\u90fd\u5728\u6d4b\u8bd5\u8fd9\u4e2a\u65b9\u5411\uff0c\u7279\u522b\u662f\u8ba2\u9605\u7c7b\u5e94\u7528\u3002\u8fd9\u4e2a\u73a9\u6cd5\u5728Meta\u4e0a\u5df2\u7ecf\u8dd1\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u73b0\u5728\u4ed6\u4eec\u5f00\u59cb\u7814\u7a76\u662f\u5426\u80fd\u5728\u8c37\u6b4c\u4e0a\u590d\u5236\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u770b\u5230\u5f88\u591a\u56e2\u961f\u90fd\u5728\u6d4b\u8bd5\u8fd9\u4e2a\u65b9\u5411\uff0c\u7279\u522b\u662f\u8ba2\u9605\u7c7b\u5e94\u7528\u3002\u8fd9\u4e2a\u73a9\u6cd5\u5728Meta\u4e0a\u5df2\u7ecf\u8dd1\u4e86\u4e00\u6bb5\u65f6\u95f4\uff0c\u73b0\u5728\u4ed6\u4eec\u5f00\u59cb\u7814\u7a76\u662f\u5426\u80fd\u5728\u8c37\u6b4c\u4e0a\u590d\u5236\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.<a href=\"https:\/\/tenjin.com\/zh\/docs\/web-to-app-google-ads-setup\/\"> \u8c37\u6b4c\u5b98\u65b9\u63a8\u51fa\u7684\u201cWeb-to-app\u201d\u529f\u80fd&nbsp;<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u672c\u8d28\u4e0a\u662f\u6df1\u5ea6\u94fe\u63a5\uff0c\u4e3b\u8981\u670d\u52a1\u4e8e\u5df2\u5b89\u88c5\u5e94\u7528\u7684\u7528\u6237\uff0c\u4ece\u641c\u7d22\u7ed3\u679c\u9875\u76f4\u63a5\u5f15\u5bfc\u5230\u5e94\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7528\u7f51\u9875\u5e7f\u544a\u76f4\u63a5\u8df3\u8f6c\u5230App Store&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u7c7b\u5e7f\u544a\u4e0d\u901a\u8fc7UAC(\u901a\u7528\u5e94\u7528\u5e7f\u544a)\uff0c\u800c\u662f\u4ee5\u7f51\u9875\u5e7f\u544a\u7684\u5f62\u5f0f\u6295\u653e\uff0c\u901a\u8fc7MMP\u7684\u8ffd\u8e2a\u94fe\u63a5\u628a\u7528\u6237\u76f4\u63a5\u5e26\u5230App Store\u4e0b\u8f7d\u9875\u2014\u2014\u4e2d\u95f4\u4e0d\u52a0\u843d\u5730\u9875\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5148\u5230\u7f51\u9875\u843d\u5730\u9875\uff0c\u518d\u5f15\u5bfc\u81f3\u5e94\u7528\u5546\u5e97&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u5148\u8bbf\u95ee\u4e00\u4e2a\u7f51\u9875\uff08\u6bd4\u5982\u95ee\u7b54\u3001\u957f\u6587\u6848\u6216\u652f\u4ed8\u9875\uff09\uff0c\u5b8c\u6210\u4e92\u52a8\u540e\u518d\u8df3\u8f6c\u5230App Store\u3002\u5e38\u89c1\u4e8e\u8ba2\u9605\u7c7b\u5e94\u7528\uff0c\u7528\u6765\u89c4\u907f\u5e73\u53f0\u5206\u6210\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u524d\u7b2c\u4e8c\u79cd\u73a9\u6cd5\u662f\u5927\u5bb6\u6295\u5165\u6700\u591a\u7684\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ashley\u89e3\u91ca\u8bf4\uff1a\u201c\u8fd9\u6837\u505a\u80fd\u62ff\u56de\u66f4\u591a\u63a7\u5236\u6743\u3002\u672c\u8d28\u4e0a\u4f60\u662f\u5728\u6295\u5173\u952e\u8bcd\u641c\u7d22\u5e7f\u544a\uff0c\u5f52\u56e0\u94fe\u8def\u66f4\u77ed\u3001\u66f4\u63a5\u8fd1\u786e\u5b9a\u6027\u5f52\u56e0\uff0c\u5bf9\u6548\u679c\u4e5f\u66f4\u6709\u628a\u63e1\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u5f53\u7136\u914d\u7f6e\u6d41\u7a0b\u786e\u5b9e\u590d\u6742\uff0c\u6b65\u9aa4\u591a\u3001\u6bd4\u8f83\u7e41\u7410\uff0c\u201dAshley\u5766\u8a00\uff0c\u201c\u4f46\u4e00\u65e6\u8dd1\u901a\uff0c\u5e26\u6765\u7684\u56de\u62a5\u662f\u5b9e\u5b9e\u5728\u5728\u7684\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81f3\u4e8e\u8c37\u6b4c\u7684\u6001\u5ea6\uff0cAshley\u63a8\u6d4b\uff1a <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u8c37\u6b4c\u5e94\u8be5\u66f4\u5e0c\u671b\u5e7f\u544a\u4e3b\u7ee7\u7eed\u7528UAC\uff0c\u6bd5\u7adf\u90a3\u662f\u4ed6\u4eec\u4e3b\u63a8\u7684\u79fb\u52a8\u5e7f\u544a\u4ea7\u54c1\u3002\u4f46\u5e7f\u544a\u4e3b\u73b0\u5728\u8d8a\u6765\u8d8a\u770b\u91cd\u2018\u6548\u679c+\u900f\u660e\u5ea6\u2019\u7684\u7ed3\u5408\u3002UAC\u5728iOS\u7aef\u7684\u8868\u73b0\u4e00\u76f4\u4e0d\u592a\u7a33\u5b9a\uff0c\u6240\u4ee5\u5927\u5bb6\u5f00\u59cb\u5c1d\u8bd5\u7528\u641c\u7d22\u548cYouTube\u6d41\u91cf\u6765\u505aiOS\u589e\u957f\uff0c\u7f51\u9875\u5230\u5e94\u7528\u662f\u5176\u4e2d\u4e00\u4e2a\u88ab\u770b\u597d\u7684\u65b9\u5411\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Reference: ODM vs ICM<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u4ea7\u54c1\u670d\u52a1<\/strong><\/td><td><strong>\u6838\u5fc3\u529f\u80fd<\/strong><\/td><td><strong>\u662f\u5426\u9700\u8981\u914d\u7f6e<\/strong><\/td><td><strong>\u6548\u679c<\/strong><\/td><\/tr><tr><td>ODM<\/td><td>\u5229\u7528\u7b2c\u4e00\u65b9\u6570\u636e\uff08\u5982\u90ae\u7bb1\u3001\u7535\u8bdd\uff09\u5c06\u5e7f\u544a\u70b9\u51fb\u4e0e\u5e94\u7528\u5185\u884c\u4e3a\u5173\u8054<\/td><td>\u662f\uff0c\u9700\u5f00\u53d1\u5bf9\u63a5<\/td><td>\u4ec5\u8c37\u6b4c\u540e\u53f0\u62a5\u544a<\/td><\/tr><tr><td>ODM 2.0<\/td><td>\u4e8b\u4ef6\u6570\u636e\u4f18\u5316\u8c37\u6b4c\u5efa\u6a21<\/td><td>\u5426\uff0c\u66f4\u65b0Firebase\u5373\u53ef<\/td><td>\u4ec5\u8c37\u6b4c\u540e\u53f0\u62a5\u544a&nbsp;<\/td><\/tr><tr><td>ICM&nbsp;<\/td><td>\u8c37\u6b4c\u4e0eMMP\u5171\u4eab\u5efa\u6a21\u8f6c\u5316\u6570\u636e<\/td><td>\u662f\uff0cMMP\u5f00\u542f\u6982\u7387\u5efa\u6a21<\/td><td>MMP\u6982\u7387\u6027\u5f52\u56e0\u62a5\u544a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u4e3b\u8981\u7ed3\u8bba<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ODM\uff1a\u9700\u8981\u6280\u672f\u56e2\u961f\u5bf9\u63a5\u5f00\u53d1\uff0c\u9002\u5408\u7279\u5b9a\u573a\u666f\uff0c\u4e0d\u662f\u4eba\u4eba\u5fc5\u9700\uff1b\n\nODM 2.0\uff1a\u201c\u96f6\u64cd\u4f5c\u201d\uff0c\u4fdd\u6301Firebase SDK\u66f4\u65b0\u5c31\u884c\uff0c\u6548\u679c\u56e0\u4ea7\u54c1\u800c\u5f02\uff1b\n\nICM\uff1a\u80fd\u8ba9MMP\u66f4\u51c6\u5730\u62a5\u544a\u8c37\u6b4c\u7684\u5efa\u6a21\u8f6c\u5316\uff0c\u8bb0\u5f97\u53bb\u540e\u53f0\u6253\u5f00\u5f00\u5173\u542f\u52a8\u5b83\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashley\u6240\u8a00\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cODM\u9700\u8981\u4f60\u56e2\u961f\u7684\u6280\u672f\u6295\u5165\uff0c\u5e76\u4e0d\u9002\u5408\u6240\u6709\u4eba\u3002ODM 2.0\u5219\u65e0\u9700\u989d\u5916\u64cd\u4f5c\uff0c\u53ea\u8981\u786e\u4fdd\u4f60\u7684Firebase\u7248\u672c\u6b63\u786e\u5373\u53ef\uff0c\u5b9e\u9645\u6548\u679c\u53ef\u80fd\u56e0\u4ea7\u54c1\u800c\u5f02\u3002\u800cICM\u5219\u80fd\u8ba9\u4f60\u7684\u79fb\u52a8\u76d1\u6d4b\u5e73\u53f0\u66f4\u51c6\u786e\u5730\u62a5\u544a\u8c37\u6b4c\u7684\u5efa\u6a21\u8f6c\u5316\u6570\u636e\u2014\u2014\u52a1\u5fc5\u68c0\u67e5\u4f60\u7684\u79fb\u52a8\u76d1\u6d4b\u5e73\u53f0\u8bbe\u7f6e\uff0c\u786e\u8ba4\u6b64\u529f\u80fd\u5df2\u5f00\u542f\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u662f\u5f53\u524d\u53ef\u4ee5\u91c7\u53d6\u7684\u884c\u52a8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ODM 1: <\/strong>\u5982\u679c\u4f60\u662f\u8ba2\u9605\u7c7b\u5e94\u7528\uff0c\u4e14\u4e3b\u8981\u6295\u653e\u5728\u641c\u7d22\/YouTube\u5e7f\u544a\u4e0a\uff0c\u53ef\u4ee5\u8bc4\u4f30\u4e00\u4e0b\u6280\u672f\u5bf9\u63a5\u7684\u6210\u672c\u4e0e\u6536\u76ca\u662f\u5426\u5212\u7b97\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ODM 2.0:<\/strong> \u4fdd\u6301Firebase SDK\u4e3a\u6700\u65b0\u7248\u672c\uff0c\u5176\u4ed6\u4e0d\u7528\u7ba1\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ICM:<\/strong> \u52a1\u5fc5\u68c0\u67e5MMP\u9762\u677f\u4e2d\u201c\u8c37\u6b4c\u5f52\u56e0\u8bbe\u7f6e\u201d\uff0c\u628a\u201c\u6982\u7387\u5f52\u56e0\u201d\u5f00\u5173\u6253\u5f00\uff0c\u5426\u5219\u6570\u636e\u4f1a\u6f0f\u62a5\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web-to-app:<\/strong> \u5982\u679c\u4f60\u662f\u8ba2\u9605\u7c7b\u5e94\u7528\uff0c\u4e14\u5e0c\u671b\u6295\u653e\u66f4\u900f\u660e\u53ef\u63a7\uff0c\u5efa\u8bae\u6d4b\u8bd5\u201c\u7f51\u9875\u5e7f\u544a\u76f4\u8df3App Store\u201d\u8fd9\u4e2a\u6a21\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u6700\u8fd1\u8fd8\u6ca1\u68c0\u67e5\u8fc7\u8fd9\u4e9b\u914d\u7f6e\uff0c\u73b0\u5728\u5c31\u662f\u6700\u597d\u7684\u65f6\u673a\u3002\u82b1\u51e0\u5206\u949f\u786e\u8ba4\u4e00\u904d\uff0c\u4f60\u83b7\u5f97\u7684\u5e7f\u544a\u6570\u636e\u5c31\u4f1a\u66f4\u52a0\u6e05\u6670\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">\u8425\u9500\u5185\u5bb9\u7ecf\u7406<\/p><p class=\"wp-block-post-author__name\">\u5854\u62c9-\u8fc8\u8036<\/p><\/div><\/div>\n\n<div class=\"wp-block-post-author-biography\">\u4ee5\u5168\u65b0\u7684\u89c6\u89d2\u89e3\u8bfb\u79fb\u52a8\u5f52\u56e0\u4e0e\u5e94\u7528\u5206\u6790\uff0c\u5c06\u6df1\u5ea6\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u3001\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u6838\u5fc3\u7b56\u7565\u3002<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this episode of Tenjin ROI 101, Ashley Black, founder of Candid Consulting and former Google ad sales lead, explains some of the most misunderstood terminology in iOS app advertising. With nearly a decade inside Google and six years leading the app ad sales team, Ashley shares a perspective that is hard to find: she&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-17692","post","type-post","status-publish","format-standard","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ODM and ICM Explained | Tenjin<\/title>\n<meta name=\"description\" content=\"What does ODM &amp; ICM mean for Google Ads? Learn about Google&#039;s On-Device Measurement and Integrated Conversion Measurement for iOS ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/google-odm-and-icm-explained-2026\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ODM and ICM Explained:\" \/>\n<meta property=\"og:description\" content=\"What App Advertisers Need to Know in 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/google-odm-and-icm-explained-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-21T11:24:59+00:00\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"Google ODM and ICM Explained: What App Advertisers Need to Know in 2026\",\"datePublished\":\"2026-05-21T11:24:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\"},\"wordCount\":2250,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Best practices\",\"Mobile Marketing Trends\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\",\"name\":\"Google ODM and ICM Explained | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-05-21T11:24:59+00:00\",\"description\":\"What does ODM & ICM mean for Google Ads? Learn about Google's On-Device Measurement and Integrated Conversion Measurement for iOS ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/google-odm-and-icm-explained-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google ODM and ICM Explained: What App Advertisers Need to Know in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\",\"name\":\"Tara Meyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g\",\"caption\":\"Tara Meyer\"},\"description\":\"I bring fresh eyes to mobile attribution and app analytics, turning insights into strategies that connect with users and drive growth.\",\"sameAs\":[\"http:\\\/\\\/www.tenjin.com\",\"https:\\\/\\\/www.instagram.com\\\/taraxmeyer\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/taraxmeyer\\\/\",\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\"],\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/tara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u8c37\u6b4c\u5e7f\u544a\u5fc5\u8bfb\uff1aODM\u4e0eICM\u5168\u89e3\u8bfb","description":"ODM\u4e0eICM\u5bf9Google\u5e7f\u544a\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u4e86\u89e3\u8c37\u6b4c\u9488\u5bf9iOS\u5e7f\u544a\u63a8\u51fa\u7684\u8bbe\u5907\u7aef\u8861\u91cf\u548c\u96c6\u6210\u8f6c\u5316\u8861\u91cf\u65b9\u6848\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/google-odm-and-icm-explained-2026\/","og_locale":"zh_CN","og_type":"article","og_title":"Google ODM and ICM Explained:","og_description":"What App Advertisers Need to Know in 2026","og_url":"https:\/\/tenjin.com\/zh\/blog\/google-odm-and-icm-explained-2026\/","og_site_name":"Tenjin","article_published_time":"2026-05-21T11:24:59+00:00","author":"Tara Meyer","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Tara Meyer","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/"},"author":{"name":"Tara Meyer","@id":"https:\/\/tenjin.com\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35"},"headline":"Google ODM and ICM Explained: What App Advertisers Need to Know in 2026","datePublished":"2026-05-21T11:24:59+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/"},"wordCount":2250,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"articleSection":["Best practices","Mobile Marketing Trends"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/","url":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/","name":"\u8c37\u6b4c\u5e7f\u544a\u5fc5\u8bfb\uff1aODM\u4e0eICM\u5168\u89e3\u8bfb","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"datePublished":"2026-05-21T11:24:59+00:00","description":"ODM\u4e0eICM\u5bf9Google\u5e7f\u544a\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u4e86\u89e3\u8c37\u6b4c\u9488\u5bf9iOS\u5e7f\u544a\u63a8\u51fa\u7684\u8bbe\u5907\u7aef\u8861\u91cf\u548c\u96c6\u6210\u8f6c\u5316\u8861\u91cf\u65b9\u6848\u3002","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/google-odm-and-icm-explained-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Google ODM and ICM Explained: What App Advertisers Need to Know in 2026"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35","name":"\u5854\u62c9-\u8fc8\u8036","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/475af822d5c108036baeb0c42fc7727167163edfe2456ed2326303747001b5b1?s=96&d=mm&r=g","caption":"Tara Meyer"},"description":"\u4ee5\u5168\u65b0\u7684\u89c6\u89d2\u89e3\u8bfb\u79fb\u52a8\u5f52\u56e0\u4e0e\u5e94\u7528\u5206\u6790\uff0c\u5c06\u6df1\u5ea6\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u3001\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u6838\u5fc3\u7b56\u7565\u3002","sameAs":["http:\/\/www.tenjin.com","https:\/\/www.instagram.com\/taraxmeyer\/","https:\/\/www.linkedin.com\/in\/taraxmeyer\/","https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP"],"url":"https:\/\/tenjin.com\/zh\/blog\/author\/tara\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/17692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=17692"}],"version-history":[{"count":3,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/17692\/revisions"}],"predecessor-version":[{"id":17701,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/17692\/revisions\/17701"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=17692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=17692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=17692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}