{"id":17747,"date":"2026-05-28T08:15:00","date_gmt":"2026-05-28T08:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=17747"},"modified":"2026-05-28T08:45:43","modified_gmt":"2026-05-28T08:45:43","slug":"tenjin-subscription-reporting-campaign-level-visibility","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/tenjin-subscription-reporting-campaign-level-visibility\/","title":{"rendered":"Tenjin Subscriptions Reporting: Campaign-Level Visibility for Subscription Revenue"},"content":{"rendered":"

If your app monetizes through subscriptions, you probably already know that installs only tell part of the whole story. Trials, conversions, renewals, and cancellations each have their own impact on revenue. Connecting those dots back to your user acquisition (UA) data has meant pulling from multiple sources and stitching it together manually. Tenjin Subscription Reporting <\/strong>brings all of this into your dashboard, alongside the UA data you\u2019re already working with.\u00a0<\/p>\n\n\n\n

Why We Built This<\/h2>\n\n\n\n

Subscription monetization is becoming a standard model in mobile, especially in hybrid monetization mixes. More and more developers are using it as a primary revenue stream, or alongside \u5e94\u7528\u5185\u8d2d\u4e70 <\/a>(IAP) and in-app advertising<\/a> (IAA) as part of their monetization strategy<\/a>.\u00a0<\/p>\n\n\n\n

As subscription models have matured, so has the need for more precise reporting around them. Trials, renewals, and cancellations each behave differently from a standard purchase event. Understanding how your UA activity connects to each stage of the actual subscription lifecycle has become increasingly important. <\/p>\n\n\n\n

Tenjin\u2019s Subscription Reporting<\/strong> brings this visibility into the dashboard, giving insights to the metrics that matter most for UA. Subscription events now have their own revenue report, connected to the same campaign data you\u2019re already working with from within Tenjin. The result is a clearer, complete profile of how your UA spend translates into revenue. <\/p>\n\n\n\n

What\u2019s New: Subscription Revenue and Six Metrics<\/h2>\n\n\n\n

Tenjin\u2019s Subscription Reporting introduces six new metrics that reflect how subscription revenue actually works: <\/p>\n\n\n\n


Metric<\/strong><\/td>
What It Tells You<\/strong><\/td><\/tr>
New Trials<\/td>How many users started a free trial<\/td><\/tr>
New Subscriptions<\/td>How many users converted to a paid plan<\/td><\/tr>
New Subscriptions Revenue<\/td>Revenue generated from new subscribers<\/td><\/tr>
Renewals<\/td>How many subscriptions renewed<\/td><\/tr>
Renewals Revenue<\/td>Revenue generated from renewals<\/td><\/tr>
Cancellations<\/td>How many subscriptions were cancelled<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Since these metrics appear across all your existing UA reports in Tenjin. This also means you can break down subscription performance by campaign, ad network, or any other dimension you\u2019re already using. You don\u2019t need a separate tool and you don’t have to switch between contexts. <\/p>\n\n\n\n

There\u2019s also a brand new dedicated Subscription Revenue Report,<\/strong> with Product ID as a new reporting dimension, so you can see performance by a specific subscription tier or special offers.\u00a0<\/p>\n\n\n\n

What This Means for Your UA Strategy<\/h2>\n\n\n\n

If subscription data lives separately from your acquisition data, you\u2019re able to see revenue, but can\u2019t explain it. You also don\u2019t know which campaigns are getting you new subscribers or renewals, or where cancellations are coming from. Rather, you\u2019re resorting to UA optimization based on installs or first-payment events, instead of optimizing for the full picture. <\/p>\n\n\n\n

With Subscription Reporting in Tenjin you can now: <\/p>\n\n\n\n