{"id":18271,"date":"2026-08-20T08:00:00","date_gmt":"2026-08-20T08:00:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=18271"},"modified":"2026-08-20T08:50:09","modified_gmt":"2026-08-20T08:50:09","slug":"mobile-oem-advertising-strategy","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-strategy\/","title":{"rendered":"\u79fb\u52a8OEM\u5e7f\u544a\u7b56\u7565\uff1a\u4e5d\u6b65\u5b9e\u64cd\u6307\u5357"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u79fb\u52a8OEM\u5e7f\u544a\u80fd\u5e2e\u4f60\u63a5\u89e6\u5230\u5168\u65b0\u7684\u5b89\u5353\u7528\u6237\uff0c\u4f46\u60f3\u6548\u679c\u597d\uff0c\u4e0d\u662f\u968f\u4fbf\u627e\u5bb6\u624b\u673a\u5382\u5546\u6295\u4e2a\u5e7f\u544a\u5c31\u884c\u2014\u2014\u4f60\u5f97\u9488\u5bf9\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\uff0c\u6311\u5bf9OEM\u4f19\u4f34\u3001\u9009\u5bf9\u5e7f\u544a\u5f62\u5f0f\u3001\u5b9a\u597d\u5b9a\u5411\u65b9\u5f0f\u3001\u914d\u597d\u8861\u91cf\u65b9\u6848\u3002<\/p>\n\n\n<div style=\"border: 1px solid #e5e5e5; padding: 16px; border-radius: 8px; background: #fafafa;\">\n<p><b>\u5b9a\u4e49\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u79fb\u52a8OEM\u5e7f\u544a\u7b56\u7565\u662f\u4e00\u9879\u8ba1\u5212\uff0c\u7528\u4e8e\u9009\u62e9\u5236\u9020\u5546\u3001\u5e02\u573a\u3001\u5e7f\u544a\u5f62\u5f0f\u3001\u5b9a\u5411\u4fe1\u53f7\u4ee5\u53ca\u8bc4\u4f30\u6807\u51c6\uff0c\u4ece\u800c\u83b7\u53d6\u5e76\u8bc4\u4f30Android\u7528\u6237\u3002<\/span><\/p>\n<\/div>\n<p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u5355\u6765\u8bf4\uff0c\u4e00\u5957\u5b8c\u6574\u7684\u79fb\u52a8OEM\u5e7f\u544a\u7b56\u7565\uff0c\u5c31\u662f\u641e\u6e05\u695a\u4e94\u4ef6\u4e8b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8fd9\u6b21\u6295\u653e\uff0c\u5230\u5e95\u60f3\u8981\u4ec0\u4e48\u7ed3\u679c\uff1f<\/li>\n\n\n\n<li>\u4f18\u5148\u653b\u514b\u54ea\u4e9b\u5e02\u573a\uff1f<\/li>\n\n\n\n<li>\u5728\u8fd9\u4e9b\u5e02\u573a\u91cc\uff0c\u54ea\u4e9b\u624b\u673a\u5382\u5546\u80fd\u5e2e\u4f60\u627e\u5230\u76ee\u6807\u7528\u6237\uff1f<\/li>\n\n\n\n<li>\u7528\u4ec0\u4e48\u5e7f\u544a\u5f62\u5f0f\u548c\u5b9a\u5411\u65b9\u5f0f\uff0c\u6700\u80fd\u5b9e\u73b0\u4f60\u7684\u76ee\u6807\uff1f<\/li>\n\n\n\n<li>\u600e\u4e48\u8861\u91cf\u7528\u6237\u8d28\u91cf\u548c\u6700\u7ec8\u7684\u6295\u653e\u6548\u679c\uff1f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e86\u641e\u6e05\u695a\u8fd9\u4e2a\u6e20\u9053\u5230\u5e95\u662f\u600e\u4e48\u73a9\u7684\uff0c\u6211\u4eec\u5728\u300a <a href=\"https:\/\/www.youtube.com\/@TenjinMMP\" type=\"link\" id=\"https:\/\/www.youtube.com\/@TenjinMMP\">Tenjin ROI 101<\/a> \u300b\u64ad\u5ba2\u4e0a\uff0c\u8ddf\u79fb\u52a8OEM\u5e7f\u544a\u516c\u53f8 <a href=\"https:\/\/avow.tech\/\" type=\"link\" id=\"https:\/\/avow.tech\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AVOW<\/a>\u7684\u8054\u5408\u521b\u59cb\u4ebaAshwin Shekhar\u804a\u4e86\u804a\u3002\u5728\u6700\u8fd1\u4e00\u671f\u7684\u6587\u7ae0\u91cc\uff0c\u4ed6\u540c\u6837\u5206\u4eab\u4e86\u4ed6\u8ba4\u4e3a\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-myths\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-myths\/\">\u79fb\u52a8OEM\u5e7f\u544a\u8be6\u89e3\uff1a\u516d\u5927\u5e38\u89c1\u8bef\u533a<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"OEM Advertising Explained: Busting the Most Common Myths\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bicuNUYRpl4?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e00\u6b65\uff1a\u5148\u5b9a\u76ee\u6807\uff0c\u518d\u8c08\u6253\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u52a8OEM\u5e7f\u544a\u5f62\u5f0f\u591a\u6837\uff0c\u5404\u6709\u7528\u5904\uff0c\u9009\u5408\u4f5c\u4f19\u4f34\u6216\u5e7f\u544a\u4f4d\u4e4b\u524d\uff0c\u5148\u95ee\u6e05\u695a\u6838\u5fc3\u76ee\u6807\u662f\u4ec0\u4e48\uff1f <br><br>\u76ee\u6807\u5b9a\u4e86\uff0c\u5e02\u573a\u3001\u5f62\u5f0f\u3001\u7b56\u7565\u3001KPI\u3001\u9884\u7b97\uff0c\u5168\u8ddf\u7740\u8d70\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6d3b\u52a8\u76ee\u6807<\/strong><\/td><td><strong>\u63a8\u8350\u73a9\u6cd5<\/strong><\/td><td><strong>\u6838\u5fc3\u6307\u6807<\/strong><\/td><\/tr><tr><td>\u51b2\u91cf\uff1a\u63d0\u5347\u5b89\u88c5\u91cf<\/td><td>\u52a8\u6001\u9884\u88c5<\/td><td>\u5b89\u88c5\u91cf\u3001CPI\u3001\u7559\u5b58\u7387<\/td><\/tr><tr><td>\u5237\u8138\uff1a\u63d0\u5347\u5e94\u7528\u66dd\u5149<\/td><td>\u5382\u5546\u5e94\u7528\u5546\u5e97<\/td><td>\u5546\u5e97\u66dd\u5149\u3001\u5b89\u88c5\u91cf\u3001\u8f6c\u5316\u7387<\/td><\/tr><tr><td>\u5708\u4eba\uff1a\u83b7\u53d6\u9ad8\u4ef7\u503c\u7528\u6237<\/td><td>OEM\u5c55\u793a\u5e7f\u544a<\/td><td>\u5173\u952e\u4e8b\u4ef6\u7387\u3001\u7528\u6237\u83b7\u53d6\u6210\u672c\u3001LTV\u3001ROAS<\/td><\/tr><tr><td>\u6362\u76ae\uff1a\u65b0\u54c1\u53d1\u5e03\u6216\u54c1\u724c\u7115\u65b0<\/td><td>\u54c1\u724c\u5e7f\u544a\u4f4d<\/td><td>\u8986\u76d6\u4eba\u6570\u3001\u66dd\u5149\u9891\u6b21\u3001\u7528\u6237\u4e92\u52a8<\/td><\/tr><tr><td>\u5f00\u8352\uff1a\u8fdb\u5165\u5168\u65b0\u5e02\u573a<\/td><td>\u7ec4\u5408\u62f3<\/td><td>\u8986\u76d6\u91cf\u3001\u5b89\u88c5\u91cf\u3001\u7559\u5b58\u7387\u3001\u6536\u5165<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5212\u91cd\u70b9\uff1a\u8fd9\u53ea\u662f\u7ed9\u4f60\u4e00\u4e2a\u8d77\u6b65\u7684\u53c2\u8003\uff0c\u4e0d\u662f\u6b7b\u89c4\u5b9a\u3002\u4e00\u4e2a\u6210\u719f\u7684\u6295\u653e\u8ba1\u5212\uff0c\u5b8c\u5168\u53ef\u4ee5\u591a\u79cd\u5f62\u5f0f\u6df7\u7740\u6765\u2014\u2014\u5173\u952e\u662f\u6bcf\u79cd\u5f62\u5f0f\u90fd\u5f97\u6709\u5b83\u660e\u786e\u7684\u5b9a\u4f4d\u548c\u7528\u9014\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u5f00\u59cb\u5c31\u628a\u76ee\u6807\u60f3\u6e05\u695a\uff0c\u80fd\u5e2e\u4f60\u907f\u5f00\u6700\u5e38\u89c1\u7684\u4e00\u4e2a\u5751\uff1a\u8fd8\u6ca1\u641e\u6e05\u695a\u67d0\u4e2a\u5e7f\u544a\u4f4d\u5230\u5e95\u80fd\u4e0d\u80fd\u5e2e\u4f60\u8fbe\u6210\u76ee\u6807\uff0c\u5c31\u5148\u9009\u4e0a\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e8c\u6b65\uff1a\u9009\u5bf9\u6218\u573a\uff0c\u522b\u76f2\u76ee\u6492\u7f51<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b89\u5353\u751f\u6001\u5e76\u975e\u94c1\u677f\u4e00\u5757\uff0c\u4e0d\u540c\u5e02\u573a\u7684\u60c5\u51b5\u5343\u5dee\u4e07\u522b\u3002\u4e0d\u540c\u7684\u624b\u673a\u5382\u5546\u5728\u4e0d\u540c\u56fd\u5bb6\u548c\u4ef7\u4f4d\u6bb5\u7684\u7edf\u6cbb\u529b\u5b8c\u5168\u4e0d\u540c\uff0c\u5b83\u4eec\u80fd\u63d0\u4f9b\u7684\u53d7\u4f17\u3001\u5e7f\u544a\u4f4d\u3001\u5f62\u5f0f\u548c\u6295\u653e\u8981\u6c42\u4e5f\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashwin\u6240\u89e3\u91ca\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u6709\u4e13\u5bb6\u8bf4\u5f97\u7279\u522b\u76f4\u767d\uff1a\u201c\u4f60\u8981\u662f\u6b63\u5df4\u897f\u6295\u5e7f\u544a\uff0c\u7ed3\u679c\u627e\u4e86\u4e2a\u5728\u5df4\u897f\u538b\u6839\u6ca1\u4eba\u7528\u7684\u624b\u673a\u5382\u5546\u5408\u4f5c\uff0c\u90a3\u5c31\u662f\u7eaf\u5c5e\u6d6a\u8d39\u65f6\u95f4\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\uff0c\u6b63\u786e\u987a\u5e8f\u662f\uff1a\u5148\u770bApp\u5728\u54ea\u6700\u6709\u6f5c\u529b\uff0c\u518d\u627e\u5bf9\u5e94\u7684\u5382\u5546\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u7528\u4e0b\u9762\u8fd9\u51e0\u4e2a\u6807\u51c6\uff0c\u7ed9\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u6253\u4e2a\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7528\u6237\u9700\u6c42\u5927\u4e0d\u5927\uff1f<\/li>\n\n\n\n<li>\u8d5a\u94b1\u6f5c\u529b\u600e\u4e48\u6837\uff1f<\/li>\n\n\n\n<li>\u5b89\u5353\u624b\u673a\u7684\u5206\u5e03\u60c5\u51b5\u5982\u4f55\uff1f<\/li>\n\n\n\n<li>\u76f8\u5173\u624b\u673a\u5382\u5546\u7684\u5e02\u573a\u4efd\u989d\u9ad8\u4e0d\u9ad8\uff1f<\/li>\n\n\n\n<li>\u4f60\u7684App\u505a\u597d\u672c\u5730\u5316\u4e86\u5417\uff1f\u5e94\u7528\u5546\u5e97\u4e0a\u67b6\u4e86\u5417\uff1f<\/li>\n\n\n\n<li>\u73b0\u5728\u7684\u83b7\u5ba2\u6210\u672c\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u9884\u671f\u7684\u7528\u6237\u4ef7\u503c\u9ad8\u4e0d\u9ad8\uff1f<\/li>\n\n\n\n<li>\u6709\u54ea\u4e9b\u53ef\u7528\u7684\u5e7f\u544a\u5f62\u5f0f\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u8fd9\u5957\u6807\u51c6\u634b\u4e00\u904d\u4f60\u5c31\u4f1a\u53d1\u73b0\uff0c\u6bcf\u4e2a\u5e02\u573a\u7684\u6700\u4f73OEM\u7ec4\u5408\u53ef\u80fd\u5b8c\u5168\u4e0d\u4e00\u6837\u3002\u6bd4\u5982\u5728\u4e1c\u5357\u4e9a\u5f88\u5403\u5f97\u5f00\u7684\u5382\u5546\uff0c\u5230\u4e86\u6b27\u6d32\u6216\u62c9\u7f8e\u53ef\u80fd\u5c31\u4e0d\u592a\u7075\u4e86\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bb0\u4f4f\uff1a\u7b56\u7565\u8981\u968f\u5e02\u573a\u800c\u53d8\uff0c\u4e0d\u80fd\u4e00\u5957\u65b9\u6848\u6253\u5929\u4e0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e09\u6b65\uff1a\u7cbe\u6311\u7ec6\u9009\uff0c\u627e\u5bf9\u5408\u4f19\u4eba<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ea\u76ef\u7740\u4e00\u5bb6\u624b\u673a\u5382\u5546\u5408\u4f5c\uff0c\u8986\u76d6\u9762\u80af\u5b9a\u4e0d\u591f\uff0c\u7279\u522b\u5f53\u4f60\u540c\u65f6\u5728\u505a\u597d\u51e0\u4e2a\u5e02\u573a\u7684\u65f6\u5019\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u8ddf\u51e0\u5bb6\u624b\u673a\u5382\u5546\u5408\u4f5c\uff0c\u4f60\u5728\u6bcf\u4e2a\u5730\u533a\u90fd\u80fd\u627e\u5230\u66f4\u5bf9\u8def\u7684\u4f19\u4f34\u3002\u524d\u671f\u628a\u7f51\u6492\u5f97\u5e7f\u4e00\u4e9b\uff0c\u8fd8\u80fd\u5e2e\u4f60\u63a5\u89e6\u5230\u4e0d\u540c\u4ef7\u4f4d\u6bb5\u7684\u8bbe\u5907\u3001\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\u3001\u4e0d\u540c\u7684\u5e94\u7528\u5546\u5e97\u548c\u539f\u751f\u5e7f\u544a\u4f4d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5408\u4f5c\u4f19\u4f34\u4e5f\u4e0d\u662f\u591a\u591a\u76ca\u5584\u3002\u8ddf\u9009\u5e7f\u544a\u5f62\u5f0f\u4e00\u6837\uff0c\u6bcf\u4e2a\u5408\u4f5c\u4f19\u4f34\u90fd\u5f97\u6709\u5b83\u660e\u786e\u7684\u5b9a\u4f4d\u548c\u7528\u9014\u3002\u9009\u4e4b\u524d\uff0c\u5148\u628a\u8fd9\u51e0\u4e2a\u95ee\u9898\u641e\u6e05\u695a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95ee\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fd9\u5bb6\u5382\u5546\u5728\u6211\u7684\u76ee\u6807\u5e02\u573a\uff0c\u5230\u5e95\u6709\u591a\u5c11\u8986\u76d6\u7387\uff1f<\/li>\n\n\n\n<li>\u5b83\u4e3b\u8981\u505a\u54ea\u4e9b\u4ef7\u4f4d\u7684\u624b\u673a\uff1f<\/li>\n\n\n\n<li>\u5b83\u652f\u6301\u54ea\u4e9b\u5e7f\u544a\u5f62\u5f0f\uff1f<\/li>\n\n\n\n<li>\u5b83\u80fd\u63a5\u89e6\u5230\u6211\u7684\u76ee\u6807\u7528\u6237\u5417\uff1f<\/li>\n\n\n\n<li>\u5408\u4f5c\u95e8\u69db\u9ad8\u5417\uff1f\u6709\u4ec0\u4e48\u6280\u672f\u6216\u5546\u52a1\u8981\u6c42\uff1f<\/li>\n\n\n\n<li>\u5b83\u7684\u6548\u679c\u600e\u4e48\u5f52\u56e0\u548c\u8861\u91cf\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u76ee\u6807\u4e0d\u662f\u628a\u6240\u6709OEM\u90fd\u7b7e\u4e0b\u6765\uff0c\u800c\u662f\u642d\u4e00\u4e2a\u201c\u521a\u597d\u201d\u7684\u9635\u5bb9\uff1a <strong>\u8986\u76d6\u9762\u5f97\u591f\uff0c\u80fd\u5e2e\u4f60\u628a\u7b56\u7565\u8dd1\u901a\uff1b\u4f46\u4e5f\u4e0d\u80fd\u592a\u4e71\uff0c\u5230\u6700\u540e\u81ea\u5df1\u90fd\u7ba1\u4e0d\u8fc7\u6765\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u56db\u6b65\uff1a\u770b\u4eba\u4e0b\u83dc\u789f\uff0c\u9009\u5bf9\u5e7f\u544a\u5f62\u5f0f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OEM\u5e7f\u544a\u7684\u4f18\u52bf\uff0c\u662f\u80fd\u5d4c\u5165\u7528\u6237\u4f7f\u7528\u624b\u673a\u7684\u5404\u7c7b\u573a\u666f\uff0c\u9009\u4ec0\u4e48\u5f62\u5f0f\uff0c\u5c31\u770b\u4f60\u60f3\u5728\u4f55\u65f6\u4f55\u5730\uff0c\u8ba9\u7528\u6237\u770b\u5230\u4f60\u7684App\u6216\u54c1\u724c\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u65f6\u5019\u7528\u201c\u52a8\u6001\u9884\u88c5\u201d\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a8\u6001\u9884\u88c5\uff0c\u5c31\u662f\u5728\u7528\u6237\u7b2c\u4e00\u6b21\u5f00\u673a\u3001\u8bbe\u7f6e\u65b0\u624b\u673a\u7684\u65f6\u5019\uff0c\u76f4\u63a5\u628a\u4f60\u7684App\u63a8\u8350\u6216\u5b89\u88c5\u4e0a\u53bb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u7684App\u9002\u5408\u5728\u7528\u6237\u8fd8\u6ca1\u5f62\u6210\u4f7f\u7528\u4e60\u60ef\u4e4b\u524d\u5c31\u62a2\u5360\u4f4d\u7f6e\uff0c\u90a3\u8fd9\u4e2a\u5f62\u5f0f\u5c31\u5f88\u5bf9\u8def\u3002\u6e38\u620f\u3001\u5a31\u4e50\u3001\u5de5\u5177\u3001\u8ba2\u9605\u7c7bApp\u5c24\u5176\u5408\u9002\u2014\u2014\u6b64\u65f6\u7528\u6237\u6b63\u5904\u4e8e\u63a2\u7d22\u65b0\u624b\u673a\u7684\u5174\u594b\u671f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin\u89e3\u91ca\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u7528\u6237\u4e00\u65e6\u8ff7\u4e0a\u4e00\u6b3e\u6e38\u620f\u5c31\u5f88\u96be\u6362\u6389\u3002\u5728\u8bbe\u7f6e\u65b0\u624b\u673a\u65f6\u6293\u4f4f\u673a\u4f1a\uff0c\u8fd9\u4e00\u6b65\u5f88\u5173\u952e\u3002\u52a8\u6001\u9884\u88c5\u80fd\u5e2e\u4f60\u5feb\u901f\u8d77\u91cf\uff0c\u8ba9App\u6210\u4e3a\u7528\u6237\u624b\u673a\u91cc\u7684\u7b2c\u4e00\u6279\u5e94\u7528\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ce8\u610f\uff1a\u52a8\u6001\u9884\u88c5\u53ef\u4ee5\u5e2e\u4f60\u51b2\u91cf\uff0c\u4f46\u4e0d\u80fd\u53ea\u770b\u5b89\u88c5\u91cf\u3002\u4e00\u5b9a\u8981\u628a\u901a\u8fc7\u8fd9\u4e2a\u6e20\u9053\u83b7\u53d6\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ddf\u5176\u4ed6\u6e20\u9053\u7684\u7528\u6237\u6bd4\u6bd4\u770b\uff0c\u4ed6\u4eec\u7684\u7559\u5b58\u3001\u6d3b\u8dc3\u3001\u4ed8\u8d39\u548cLTV\u600e\u4e48\u6837\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u65f6\u5019\u7528\u201c\u5382\u5546\u5e94\u7528\u5546\u5e97\u201d\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86Google Play\uff0c\u5404\u5927\u624b\u673a\u5382\u5546\u90fd\u6709\u81ea\u5df1\u7684\u5e94\u7528\u5546\u5e97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u5982\u5c0f\u7c73\u7684GetApps\u3001\u4e09\u661f\u7684Galaxy Store\u3001\u534e\u4e3a\u7684AppGallery\u7b49\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u5546\u5e97\u80fd\u63d0\u4f9b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u641c\u7d22\u5e7f\u544a<\/li>\n\n\n\n<li>\u7cbe\u9009\u63a8\u8350\u4f4d<\/li>\n\n\n\n<li>\u5e94\u7528\u63a8\u8350\u4e13\u533a<\/li>\n\n\n\n<li>\u5206\u7c7b\u63a8\u5e7f<\/li>\n\n\n\n<li>\u6a2a\u5e45\u5e7f\u544a\u7b49\u7b49<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin \u8ba4\u4e3a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cGoogle Play\u7ade\u4e89\u592a\u6fc0\u70c8\u4e86\u3002\u5728\u5382\u5546\u5546\u5e97\u91cc\u9732\u8138\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5f88\u591a\u7528\u6237\u4f1a\u7528\u624b\u673a\u81ea\u5e26\u7684\u5546\u5e97\u3002\u8fd9\u80fd\u5e2e\u4f60\u8df3\u51fa\u7ea2\u6d77\uff0c\u83b7\u5f97\u6bd4Google Play\u4e0a\u9ad8\u5f97\u591a\u7684\u66dd\u5149\u5ea6\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5382\u5546\u5e94\u7528\u5546\u5e97\u7279\u522b\u9002\u5408\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u521a\u4e0a\u7ebf\u7684\u65b0App\u6216\u65b0\u6e38\u620f<\/li>\n\n\n\n<li>\u90a3\u4e9b\u5382\u5546\u5546\u5e97\u4f7f\u7528\u7387\u5f88\u9ad8\u7684\u5e02\u573a<\/li>\n\n\n\n<li>\u5728Google Play\u4e0a\u7ade\u4e89\u6fc0\u70c8\u7684\u54c1\u7c7b<\/li>\n\n\n\n<li>\u60f3\u591a\u627e\u70b9\u514d\u8d39\u548c\u4ed8\u8d39\u66dd\u5149\u6e20\u9053\u7684\u56e2\u961f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4eba\u62c5\u5fc3\u5728\u591a\u5546\u5e97\u7ef4\u62a4\u4e0a\u67b6\u4fe1\u606f\u4f1a\u5f88\u9ebb\u70e6\uff0c\u4f46\u5176\u5b9e\u5f88\u591aOEM\u90fd\u652f\u6301\u81ea\u52a8\u540c\u6b65\uff1a\u4f60\u5728Google Play\u66f4\u65b0\u4e00\u6b21\uff0c\u5176\u4ed6\u5546\u5e97\u4f1a\u81ea\u52a8\u62c9\u53d6\u6700\u65b0\u7684\u7248\u672c\uff0c\u7701\u5fc3\u7701\u529b\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u76ee\u524d\u4e0e\u5927\u591a\u6570\u539f\u59cb\u8bbe\u5907\u5236\u9020\u5546\u5408\u4f5c\u7684\u60c5\u51b5\u662f\uff0c\u6211\u4eec\u91c7\u7528\u8fd9\u6837\u4e00\u79cd\u8bbe\u7f6e\uff1a\u4e00\u65e6\u60a8\u4e0a\u4f20\u5e94\u7528\u4e00\u6b21\uff0c\u4e4b\u540e\u6bcf\u5f53\u60a8\u5728Google Play\u5546\u5e97\u66f4\u65b0\u5e94\u7528\u65f6\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5c06\u76f8\u540c\u7684\u6784\u5efa\u7248\u672c\u540c\u6b65\u63a8\u9001\u5230\u6240\u6709\u5176\u4ed6\u66ff\u4ee3\u5e94\u7528\u5546\u5e97\u3002\u8fd9\u5c06\u5927\u5e45\u51cf\u5c11\u60a8\u9700\u8981\u6295\u5165\u7684\u5de5\u4f5c\u91cf\u548c\u7cbe\u529b\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u6d41\u7a0b\u4f1a\u56e0\u5236\u9020\u5546\u548c\u5546\u4e1a\u534f\u8bae\u7684\u4e0d\u540c\u800c\u6709\u6240\u5dee\u5f02\u3002\u5728\u4e0a\u7ebf\u524d\uff0c\u8bf7\u786e\u8ba4\u6bcf\u5bb6\u5546\u5e97\u5982\u4f55\u5904\u7406\u63d0\u4ea4\u6d41\u7a0b\u3001\u6784\u5efa\u7248\u672c\u3001\u66f4\u65b0\u673a\u5236\u3001\u672c\u5730\u5316\u9002\u914d\u3001\u5408\u89c4\u5ba1\u67e5\u4ee5\u53ca\u6570\u636e\u8861\u91cf\u7b49\u4e8b\u9879\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u65f6\u5019\u7528\u201cOEM\u5c55\u793a\u5e7f\u544a\u201d\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u7c7b\u5e7f\u544a\u4f1a\u51fa\u73b0\u5728\u624b\u673a\u5382\u5546\u63a7\u5236\u7684\u7cfb\u7edf\u754c\u9762\u4e0a\u2014\u2014\u6bd4\u5982\u6d4f\u89c8\u5668\u3001\u684c\u9762\u3001\u81ea\u5e26\u5e94\u7528\uff08\u97f3\u4e50\u3001\u89c6\u9891\uff09\u3001\u5e94\u7528\u63a8\u8350\u4fe1\u606f\u6d41\u7b49\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c55\u793a\u5e7f\u544a\u7684\u597d\u5904\u662f\uff0c\u80fd\u628a\u5e7f\u544a\u4f4d\u548c\u4eba\u7fa4\u5b9a\u5411\u7ed3\u5408\u8d77\u6765\u73a9\uff0c\u6bd4\u5982\u6839\u636e\u8bbe\u5907\u578b\u53f7\u3001\u4f60\u88c5\u4e86\u54ea\u4e9bApp\u3001\u6700\u8fd1\u73a9\u8fc7\u4ec0\u4e48\u3001\u5728\u540c\u7c7bApp\u4e0a\u82b1\u4e86\u591a\u5c11\u65f6\u95f4\u6765\u9501\u5b9a\u76ee\u6807\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin\u89e3\u91ca\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u5c55\u793a\u5e7f\u544a\u662f\u6bd4\u5546\u5e97\u5e7f\u544a\u8d35\u4e00\u70b9\uff0c\u4f46\u597d\u5904\u662f\u6211\u4eec\u53ef\u4ee5\u628a\u5e7f\u544a\u505a\u5f97\u66f4\u7cbe\u51c6\u2014\u2014\u63a8\u7ed9\u5bf9\u7684\u4eba\uff0c\u7528\u6237\u8d28\u91cf\u4e5f\u5c31\u8ddf\u7740\u63d0\u4e0a\u6765\u4e86\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u5f62\u5f0f\u9002\u5408\u90a3\u4e9b\u4e0d\u53ea\u770b\u91cd\u5b89\u88c5\u91cf\uff0c\u66f4\u770b\u91cd\u5b89\u88c5\u540e\u884c\u4e3a\uff08\u6bd4\u5982\u6ce8\u518c\u3001\u8d2d\u4e70\u3001\u8ba2\u9605\uff09\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6ce8\u518c<\/li>\n\n\n\n<li>\u8d2d\u4e70<\/li>\n\n\n\n<li>\u8ba2\u9605<\/li>\n\n\n\n<li>\u9884\u8ba2<\/li>\n\n\n\n<li>\u5b8c\u6210\u5f15\u5bfc\u6d41\u7a0b<\/li>\n\n\n\n<li>\u5176\u4ed6\u4e0e\u957f\u671f\u4ef7\u503c\u76f8\u5173\u7684\u4e8b\u4ef6<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u539f\u59cb\u8bbe\u5907\u5236\u9020\u5546\u7684\u5c55\u793a\u5e7f\u544a\u6210\u672c\u53ef\u80fd\u9ad8\u4e8e\u67d0\u4e9b\u5e94\u7528\u5546\u5e97\u6216\u9884\u88c5\u4f4d\u7f6e\u7684\u8d39\u7528\u3002\u56e0\u6b64\uff0c\u5e7f\u544a\u4e3b\u5e94\u8bc4\u4f30\u66f4\u7cbe\u51c6\u7684\u5b9a\u5411\u80fd\u529b\u548c\u4e0b\u6e38\u7528\u6237\u8d28\u91cf\u662f\u5426\u8db3\u4ee5\u652f\u6491\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u65f6\u5019\u7528\u201cOEM\u54c1\u724c\u5e7f\u544a\u201d\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u7c7b\u5e7f\u544a\u4f1a\u5360\u636e\u6700\u663e\u773c\u7684\u4f4d\u7f6e\uff0c\u6bd4\u5982\u9501\u5c4f\u3001\u5f00\u5c4f\u3001\u6a2a\u5e45\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9002\u5408\u7684\u573a\u666f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u4ea7\u54c1\u53d1\u5e03<\/li>\n\n\n\n<li>\u54c1\u724c\u7115\u65b0<\/li>\n\n\n\n<li>\u8fdb\u5165\u65b0\u5e02\u573a<\/li>\n\n\n\n<li>\u8282\u65e5\u8425\u9500<\/li>\n\n\n\n<li>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin \u5206\u4eab\u4e86\u4e00\u4e2a\u6848\u4f8b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u5e2e\u4e00\u5bb6\u516c\u53f8\u505a\u54c1\u724c\u7115\u65b0\uff0c\u5c31\u5728\u7528\u6237\u624b\u673a\u7684\u9501\u5c4f\u4e0a\uff0c\u5c55\u793a\u4e86\u4ece\u65e7logo\u5230\u65b0logo\u7684\u53d8\u5316\u3002\u8fd9\u8ba9\u5927\u5bb6\u76f4\u89c2\u5730\u770b\u5230\u4e86\u54c1\u724c\u7684\u53d8\u5316\u548c\u80cc\u540e\u7684\u6545\u4e8b\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u8bf4\u660eOEM\u5e7f\u544a\u7684\u4ef7\u503c\u8fdc\u4e0d\u6b62\u62c9\u65b0\u90a3\u4e48\u7b80\u5355\u3002\u901a\u8fc7\u5728\u591a\u4e2a\u573a\u666f\u91cc\u53cd\u590d\u5237\u5b58\u5728\u611f\uff0c\u54c1\u724c\u53ef\u4ee5\u6301\u7eed\u628a\u60f3\u8bf4\u7684\u8bdd\u9001\u5230\u7528\u6237\u773c\u524d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8fc7\u8981\u6ce8\u610f\uff1a\u54c1\u724c\u5e7f\u544a\u7684KPI\u8ddf\u6548\u679c\u5e7f\u544a\u4e0d\u4e00\u6837\u3002\u8fd9\u65f6\u5019\uff0c\u8986\u76d6\u91cf\u3001\u66dd\u5149\u9891\u6b21\u3001\u7528\u6237\u4e92\u52a8\uff0c\u6bd4\u76f4\u63a5\u7684\u5b89\u88c5\u91cf\u66f4\u503c\u5f97\u5173\u6ce8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e94\u6b65\uff1a\u7cbe\u51c6\u9501\u5b9a\uff0c\u7528\u597d\u201c\u5e94\u7528\u753b\u50cf+\u884c\u4e3a\u201d\u53cc\u4fdd\u9669<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u5bb6\u5bf9OEM\u5e7f\u544a\u6700\u65e9\u7684\u4eba\u77e5\uff0c\u57fa\u672c\u90fd\u6765\u81ea\u51fa\u5382\u9884\u88c5\u2014\u2014\u5728\u4f20\u7edf\u7684\u51fa\u5382\u9884\u88c5\u534f\u8bae\u4e2d\uff0c\u624b\u673a\u8fd8\u5728\u5de5\u5382\u91cc\u7684\u65f6\u5019\uff0c\u5e94\u7528\u5c31\u5df2\u7ecf\u88c5\u597d\u4e86\uff0c\u7528\u6237\u7b2c\u4e00\u6b21\u5f00\u673a\uff0c\u5c4f\u5e55\u4e0a\u5c31\u80fd\u770b\u5230\u3002\u8fd9\u79cd\u5f62\u5f0f\u73b0\u5728\u8fd8\u6709\uff0c\u4f46\u5b83\u53ea\u662f\u4eca\u5929OEM\u5e7f\u544a\u751f\u6001\u91cc\u5f88\u5c0f\u7684\u4e00\u90e8\u5206\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u5382\u5546\u548c\u5e02\u573a\u4e0d\u540c\uff0cOEM\u5b9a\u5411\u53ef\u4ee5\u7528\u5230\u7684\u4fe1\u53f7\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5730\u7406\u4f4d\u7f6e<\/li>\n\n\n\n<li>\u8bbe\u5907\u578b\u53f7<\/li>\n\n\n\n<li>\u4eba\u53e3\u5c5e\u6027<\/li>\n\n\n\n<li>\u624b\u673a\u4e0a\u88c5\u4e86\u54ea\u4e9bApp<\/li>\n\n\n\n<li>\u6700\u8fd1\u7528\u8fc7\u54ea\u4e9bApp<\/li>\n\n\n\n<li>\u5728\u67d0\u7c7bApp\u4e0a\u82b1\u4e86\u591a\u5c11\u65f6\u95f4<\/li>\n\n\n\n<li>\u641c\u7d22\u5173\u952e\u8bcd<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f3a\u7684\u5b9a\u5411\uff0c\u662f\u628a\u591a\u79cd\u4fe1\u53f7\u7ec4\u5408\u8d77\u6765\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e94\u7528\u753b\u50cf\u5b9a\u5411<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e94\u7528\u753b\u50cf\u5b9a\u4f4d\u5229\u7528\u8bbe\u5907\u4e0a\u5df2\u5b89\u88c5\u7684\u5e94\u7528\u6216\u5e94\u7528\u7c7b\u522b\uff0c\u6765\u8bc6\u522b\u5177\u6709\u6f5c\u5728\u76f8\u5173\u6027\u7684\u53d7\u4f17\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin\u4e3e\u4f8b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u6839\u636e\u7528\u6237\u624b\u673a\u4e0a\u88c5\u4e86\u54ea\u4e9bApp\u6765\u5224\u65ad\u4ed6\u7684\u5174\u8da3\u3002\u6bd4\u5982\uff0c\u88c5\u4e86Netflix\u5374\u6ca1\u88c5Amazon Prime\u7684\u7528\u6237\uff0c\u5c31\u53ef\u4ee5\u7ed9\u4ed6\u63a8Amazon Prime\u7684\u5e7f\u544a\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d41\u5a92\u4f53\u3001\u91d1\u878d\u3001\u65c5\u884c\u3001\u4f53\u80b2\u6216\u6e38\u620f\u7c7b\u5e94\u7528\u7684\u5b58\u5728\uff0c\u53ef\u80fd\u8868\u660e\u7528\u6237\u5bf9\u76f8\u540c\u6216\u76f8\u5173\u54c1\u7c7b\u611f\u5174\u8da3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u5b89\u88c5\u4e86\u67d0\u6b3e\u5e94\u7528\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u7528\u6237\u5bf9\u5176\u4ecd\u6709\u6d3b\u8dc3\u7684\u5174\u8da3\uff0c\u7528\u6237\u53ef\u80fd\u5df2\u7ecf\u4e0d\u518d\u4f7f\u7528\u5b83\u4e86\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u884c\u4e3a\u4fe1\u53f7\u5b9a\u5411<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u4e3a\u5b9a\u5411\u4f1a\u8865\u5145\u76f8\u5173\u4fe1\u606f\uff0c\u5e2e\u52a9\u5224\u65ad\u7528\u6237\u8fd1\u671f\u662f\u5426\u6253\u5f00\u8fc7\u7279\u5b9a\u5e94\u7528\u6216\u4e0e\u7279\u5b9a\u5e94\u7528\u7c7b\u522b\u8fdb\u884c\u8fc7\u4e92\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e00\u7b56\u7565\u5c06\u91cd\u5fc3\u4ece\u4e86\u89e3\u7528\u6237\u5b89\u88c5\u4e86\u54ea\u4e9b\u5e94\u7528\uff0c\u8f6c\u5411\u7406\u89e3\u4ed6\u4eec\u5f53\u524d\u6b63\u5728\u4f7f\u7528\u4ec0\u4e48\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4f7f\u7528\u65f6\u957f\u5b9a\u5411<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u8fdb\u4e00\u6b65\uff0c\u770b\u770b\u7528\u6237\u5728\u8fd9\u7c7bApp\u4e0a\u82b1\u4e86\u591a\u5c11\u65f6\u95f4\uff0c\u4ee5\u6b64\u5224\u65ad\u4ed6\u7684\u5174\u8da3\u6709\u591a\u6d53\u539a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e09\u79cd\u4fe1\u53f7\u5171\u540c\u56de\u7b54\u4e86\u4e0d\u540c\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u4fe1\u53f7<\/strong><\/td><td><strong>\u7b56\u7565\u95ee\u9898<\/strong><\/td><\/tr><tr><td>\u5e94\u7528\u753b\u50cf\u6570\u636e<\/td><td>\u8fd9\u4e2a\u7528\u6237\u53ef\u80fd\u5bf9\u4ec0\u4e48\u611f\u5174\u8da3\uff1f<\/td><\/tr><tr><td>\u8fd1\u671f\u884c\u4e3a<\/td><td>\u7528\u6237\u5f53\u524d\u6b63\u5728\u53c2\u4e0e\u4ec0\u4e48\u5185\u5bb9\uff1f<\/td><\/tr><tr><td>\u4f7f\u7528\u65f6\u957f<\/td><td>\u8fd9\u79cd\u53c2\u4e0e\u5ea6\u6709\u591a\u5f3a\uff1f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin\u5efa\u8bae\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u7406\u60f3\u7684\u505a\u6cd5\u662f\u628a\u8fd9\u4e09\u8005\u7ed3\u5408\u8d77\u6765\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u3001\u6b63\u786e\u7684\u573a\u666f\uff0c\u63a8\u9001\u7ed9\u6b63\u786e\u7684\u7528\u6237\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u4e2a\u4f53\u80b2\u7c7bApp\u53ef\u4ee5\u8fd9\u4e48\u5b9a\u5411\uff1a\u88c5\u4e86\u4f53\u80b2\u6bd4\u5206App+\u6700\u8fd1\u6253\u5f00\u8fc7+\u5728\u4f53\u80b2\u5185\u5bb9\u4e0a\u82b1\u4e86\u4e0d\u5c11\u65f6\u95f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\u7784\u51c6\u7684\u5c31\u662f\u5df2\u7ecf\u8868\u73b0\u51fa\u771f\u5b9e\u5174\u8da3\u7684\u7528\u6237\uff0c\u800c\u4e0d\u662f\u9760\u731c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63d0\u9192\uff1a\u52a1\u5fc5\u786e\u8ba4\u6bcf\u5bb6OEM\u5f00\u653e\u4e86\u54ea\u4e9b\u5b9a\u5411\u4fe1\u53f7\uff0c\u4ee5\u53ca\u76f8\u5173\u7684\u9690\u79c1\u653f\u7b56\u548c\u6cd5\u89c4\u8981\u6c42\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u516d\u6b65\uff1a\u5175\u9a6c\u672a\u52a8\uff0c\u76d1\u6d4b\u5148\u884c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5e7f\u544a\u4e0a\u7ebf\u4e4b\u524d\uff0c\u5c31\u5f97\u628a\u76d1\u6d4b\u65b9\u6848\u5b9a\u597d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b9\u6848\u91cc\u8981\u5199\u6e05\u695a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6295\u653e\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/li>\n\n\n\n<li>\u5f52\u56e0\u600e\u4e48\u8bbe\u7f6e\uff1f<\/li>\n\n\n\n<li>Tenjin\u9700\u8981\u8ffd\u8e2a\u54ea\u4e9b\u4e8b\u4ef6\uff1f<\/li>\n\n\n\n<li>\u6570\u636e\u56de\u4f20\u7a97\u53e3\u8bbe\u591a\u4e45\uff1f<\/li>\n\n\n\n<li>\u76ee\u6807CPI\u6216\u83b7\u5ba2\u6210\u672c\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u7559\u5b58\u7387\u7684\u53ca\u683c\u7ebf\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u6536\u5165\u548cLTV\u7684\u76ee\u6807\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u4ec0\u4e48\u60c5\u51b5\u4e0b\u52a0\u9884\u7b97\uff0c\u4ec0\u4e48\u60c5\u51b5\u4e0b\u51cf\u9884\u7b97\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7Tenjin\u8fd9\u6837\u7684\u5e73\u53f0\uff0c\u4f60\u53ef\u4ee5\u628aOEM\u5e7f\u544a\u7684\u6548\u679c\uff0c\u8ddf\u793e\u4ea4\u5a92\u4f53\u3001\u641c\u7d22\u5f15\u64ce\u7b49\u5176\u4ed6\u7528\u6237\u83b7\u53d6\u6e20\u9053\u653e\u5728\u4e00\u8d77\u6bd4\u8f83\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashwin\u6240\u89e3\u91ca\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u7528Tenjin\u8ffd\u8e2aOEM\u5e7f\u544a\uff0c\u5c31\u8ddf\u8ffd\u8e2aFacebook\u6216Google\u5e7f\u544a\u4e00\u6837\u7b80\u5355\u3002\u628a\u5b83\u5f53\u6210\u4f60\u552f\u4e00\u7684\u6570\u636e\u57fa\u51c6\u5c31\u884c\u4e86\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8fc7\u6709\u4e00\u70b9\u8981\u6ce8\u610f\uff1a\u4e0d\u540c\u7684OEM\u5f62\u5f0f\uff0c\u5f52\u56e0\u65b9\u5f0f\u4e5f\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u666e\u901a\u7684\u70b9\u51fb\u5e7f\u544a\uff0c\u4e00\u6761\u8ffd\u8e2a\u94fe\u63a5\u5c31\u591f\u4e86\uff1b\u4f46Google Play\u81ea\u52a8\u5b89\u88c5\u5e7f\u544a\uff0c\u5f97\u901a\u8fc7Google Play Install Referrer\u624d\u80fd\u628a\u6570\u636e\u4f20\u56de\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u8dd1\u8d77\u6765\u540e\uff0c\u91cd\u70b9\u5173\u6ce8\u8fd9\u4e9b\u6307\u6807\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b89\u88c5\u91cf<\/li>\n\n\n\n<li>\u5355\u6b21\u5b89\u88c5\u6210\u672c<\/li>\n\n\n\n<li>\u65b0\u624b\u5f15\u5bfc\u5b8c\u6210\u7387<\/li>\n\n\n\n<li>\u7b2c1\u30017\u300130\u5929\u7684\u7559\u5b58\u7387<\/li>\n\n\n\n<li>\u8d2d\u4e70\u6216\u8ba2\u9605\u8f6c\u5316\u7387<\/li>\n\n\n\n<li>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165<\/li>\n\n\n\n<li>\u751f\u547d\u5468\u671f\u4ef7\u503c<\/li>\n\n\n\n<li>\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf4\u5230\u5e95\uff0c\u76d1\u6d4b\u4e0d\u53ea\u662f\u8981\u770b\u201c\u88c5\u6ca1\u88c5\u4e0a\u201d\uff0c\u66f4\u8981\u770b\u201c\u8fd9\u4e9b\u7528\u6237\u503c\u4e0d\u503c\u5f97\u7ee7\u7eed\u6295\u201d\u2014\u2014\u6709\u6ca1\u6709\u5e26\u6765\u8db3\u591f\u7684\u4ef7\u503c\u548c\u4e92\u52a8\u3002\u6709\u6ca1\u6709\u4e92\u52a8\uff0c\u80fd\u4e0d\u80fd\u5e26\u6765\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e03\u6b65\uff1a\u5c0f\u6b65\u5feb\u8dd1\uff0c\u79d1\u5b66\u6d4b\u8bd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u6b21\u8dd1OEM\u5e7f\u544a\uff0c\u5e94\u8be5\u5e26\u7740\u4e00\u4e2a\u660e\u786e\u7684\u95ee\u9898\u53bb\u6d4b\u8bd5\uff0c\u800c\u4e0d\u662f\u628a\u6240\u6709\u53d8\u91cf\u90fd\u8bd5\u4e00\u904d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5b9a\u4e00\u4e2a\u4e3b\u8981\u76ee\u6807<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6b21\u6d4b\u8bd5\uff0c\u4f60\u6700\u5173\u5fc3\u7684\u662f\u89c4\u6a21\u3001\u7528\u6237\u8d28\u91cf\u3001\u66dd\u5149\u5ea6\u8fd8\u662f\u54c1\u724c\u8ba4\u77e5\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9009\u4e00\u4e24\u4e2a\u4f18\u5148\u5e02\u573a<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9009\u90a3\u4e9bApp\u6709\u771f\u5b9e\u9700\u6c42\u3001\u7ecf\u6d4e\u6a21\u578b\u7b97\u5f97\u8fc7\u6765\u3001\u5e76\u4e14\u80fd\u627e\u5230\u5408\u9002OEM\u5e93\u5b58\u7684\u5e02\u573a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7ec4\u4e00\u4e2a\u7cbe\u7b80\u7684OEM\u7ec4\u5408<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ea\u5e26\u4e0a\u90a3\u4e9b\u80fd\u5e2e\u4f60\u89e6\u8fbe\u6709\u6548\u7528\u6237\u7684\u5382\u5546\uff0c\u522b\u628a\u6d4b\u8bd5\u641e\u5f97\u592a\u590d\u6742\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u53ea\u6d4b\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\u6d4b\u591a\u79cd\u5f62\u5f0f\uff0c\u4f60\u6839\u672c\u5206\u4e0d\u6e05\u54ea\u4e2a\u56e0\u7d20\u8d77\u4e86\u4f5c\u7528\u3002\u5148\u4ece\u6700\u8d34\u5408\u4f60\u76ee\u6807\u7684\u90a3\u4e2a\u5f62\u5f0f\u5f00\u59cb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5b9a\u597d\u76ee\u6807\u548c\u57fa\u51c6<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u660e\u786e\u8fd9\u6b21\u6d4b\u8bd5\uff0c\u5b89\u88c5\u91cf\u3001\u7559\u5b58\u7387\u3001\u6536\u5165\u7b49\u6307\u6807\u8981\u8fbe\u5230\u4ec0\u4e48\u6c34\u5e73\u624d\u7b97\u6210\u529f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7559\u591f\u89c2\u5bdf\u671f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u522b\u5149\u770b\u524d\u51e0\u5929\u7684\u5b89\u88c5\u91cf\u5c31\u6025\u7740\u653e\u91cf\u3002\u8981\u7ed9\u8db3\u65f6\u95f4\uff0c\u89c2\u5bdf\u7528\u6237\u7684\u7559\u5b58\u548c\u540e\u7eed\u884c\u4e3a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\u4e00\u6765\uff0c\u4f60\u7684\u6d4b\u8bd5\u5c31\u6709\u4e86\u4e00\u4e2a\u6e05\u695a\u7684\u5224\u65ad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u5e02\u573a\uff0c\u7528\u8fd9\u5957OEM\u548c\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u80fd\u4e0d\u80fd\u62ff\u5230\u6211\u4eec\u60f3\u8981\u7684\u90a3\u6279\u7528\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d4b\u8bd5\u8dd1\u5b8c\uff0c\u7ed3\u679c\u5c31\u662f\u4e0b\u4e00\u6b65\u7684\u65b9\u5411\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading translation-block\">\u7b2c\u516b\u6b65\uff1a\u4eb2\u529b\u4eb2\u4e3a\uff0c\u8fd8\u662f\u627e\u4e2a\u201c\u5305\u5de5\u5934\u201d\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u9009\u62e9\u8ddf\u5404\u5bb6\u624b\u673a\u5382\u5546\u76f4\u63a5\u5408\u4f5c\uff0c\u4e5f\u53ef\u4ee5\u627e\u4e00\u4e2aOEM\u5e7f\u544a\u805a\u5408\u5e73\u53f0\u6765\u4ee3\u52b3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u76f4\u63a5\u5408\u4f5c\u5382\u5546<\/strong><\/td><td><strong>\u627e\u805a\u5408\u5e73\u53f0<\/strong><\/td><\/tr><tr><td>\u8ddf\u6bcf\u5bb6\u5382\u5546\u5355\u72ec\u7b7e\u5408\u540c<\/td><td>\u53ea\u7b7e\u4e00\u4efd\u5408\u540c\uff0c\u7edf\u4e00\u7ba1\u7406<\/td><\/tr><tr><td>\u81ea\u5df1\u7ba1\u7406\u6bcf\u4e00\u5bb6\u5382\u5546\u7684\u5173\u7cfb<\/td><td>\u53ea\u6709\u4e00\u4e2a\u5bf9\u63a5\u4eba\uff0c\u6c9f\u901a\u9ad8\u6548<\/td><\/tr><tr><td>\u9700\u8981\u81ea\u5df1\u505a\u5927\u91cf\u7684\u5e02\u573a\u8c03\u7814<\/td><td>\u805a\u5408\u5e73\u53f0\u4f1a\u63d0\u4f9b\u533a\u57df\u6027\u7684OEM\u9009\u62e9\u5efa\u8bae<\/td><\/tr><tr><td>\u6bcf\u5bb6\u5382\u5546\u90fd\u6709\u6700\u4f4e\u9884\u7b97\u8981\u6c42<\/td><td>\u53ef\u4ee5\u534f\u8c03\u591a\u5bb6\u5382\u5546\u7684\u8d44\u6e90<\/td><\/tr><tr><td>\u9002\u5408\u9884\u7b97\u5145\u8db3\u3001\u7ecf\u9a8c\u4e30\u5bcc\u7684\u56e2\u961f<\/td><td>\u9002\u5408\u60f3\u7701\u5fc3\u7701\u529b\u3001\u5feb\u901f\u4e0a\u624b\u7684\u56e2\u961f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u63a5\u5408\u4f5c\uff0c\u9002\u5408\u90a3\u4e9b\u9884\u7b97\u5145\u88d5\u3001\u5bf9OEM\u73a9\u6cd5\u95e8\u513f\u6e05\u3001\u53c8\u6709\u4e13\u95e8\u533a\u57df\u56e2\u961f\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin\u63cf\u8ff0\u4e86\u72ec\u7acb\u7ba1\u7406\u591a\u5bb6OEM\u6240\u9762\u4e34\u7684\u5b9e\u9645\u6311\u6218\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u5982\u679c\u4f60\u9009\u62e9\u76f4\u63a5\u8ddfOEM\u5408\u4f5c\uff0c\u6ca1\u95ee\u9898\u3002\u4f46\u6311\u6218\u5728\u4e8e\uff0c\u4f60\u53ef\u80fd\u8981\u8ddf\u5341\u51e0\u5bb6\u4e0d\u540c\u7684\u5382\u5546\u5206\u522b\u7b7e\u5408\u540c\uff0c\u6bcf\u5bb6\u8fd8\u5f97\u6295\u5165\u4e0d\u5c11\u9884\u7b97\uff0c\u800c\u4e14\u4f60\u8fd8\u4e0d\u77e5\u9053\u6548\u679c\u4f1a\u600e\u6837\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u805a\u5408\u5e73\u53f0\u53ef\u4ee5\u6574\u5408\u8fd9\u4e9b\u5408\u4f5c\u5173\u7cfb\uff0c\u5e76\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e3a\u6bcf\u4e2a\u5e02\u573a\u9009\u62e9\u5408\u9002\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashwin\u6240\u89e3\u91ca\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u5e7f\u544a\u4e3b\u8ddf\u6211\u4eec\u5408\u4f5c\uff0c\u6211\u4eec\u5c31\u662f\u4e00\u7ad9\u5f0f\u89e3\u51b3\u65b9\u6848\u3002\u4ed6\u4eec\u53ea\u9700\u8981\u7b7e\u4e00\u4efd\u5408\u540c\uff0c\u6709\u4e00\u4e2a\u5bf9\u63a5\u4eba\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u5e2e\u4ed6\u4eec\u5728\u6240\u6709\u5408\u4f5c\u4f19\u4f34\u4e0a\u8d77\u91cf\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5e7f\u544a\u4e3b\u5e0c\u671b\u5728\u65e0\u9700\u5355\u72ec\u8c08\u5224\u548c\u7ba1\u7406\u6bcf\u4e00\u5bb6\u5408\u4f5c\u5173\u7cfb\u7684\u60c5\u51b5\u4e0b\uff0c\u6d4b\u8bd5\u591a\u4e2a\u5236\u9020\u5546\u6216\u591a\u4e2a\u5e02\u573a\u65f6\uff0c\u901a\u8fc7\u805a\u5408\u5e73\u53f0\u8fdb\u884c\u64cd\u4f5c\u53ef\u80fd\u662f\u5408\u7406\u7684\u505a\u6cd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ed3\u8bba\uff1a\u5982\u679c\u4f60\u60f3\u5feb\u901f\u6d4b\u8bd5\u591a\u4e2a\u5382\u5546\u6216\u5e02\u573a\uff0c\u53c8\u4e0d\u60f3\u9677\u5165\u7e41\u7410\u7684\u8c08\u5224\u548c\u7ba1\u7406\u4e2d\uff0c\u627e\u4e2a\u9760\u8c31\u7684\u805a\u5408\u5e73\u53f0\u662f\u66f4\u597d\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7b2c\u4e5d\u6b65\uff1a\u770b\u4eba\u4e0b\u83dc\u789f\uff0c\u6839\u636e\u7528\u6237\u8d28\u91cf\u653e\u91cf<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u6b21\u6d4b\u8bd5\u6210\u529f\u4e86\uff0c\u4e0d\u4ee3\u8868\u6240\u6709OEM\u3001\u6240\u6709\u5e7f\u544a\u4f4d\u3001\u6240\u6709\u5e02\u573a\u90fd\u5e94\u8be5\u7acb\u523b\u653e\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9700\u8981\u628a\u6548\u679c\u62c6\u5f00\u6765\u770b\uff0c\u6309\u4ee5\u4e0b\u7ef4\u5ea6\u5206\u6790\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u573a<\/li>\n\n\n\n<li>\u5382\u5546<\/li>\n\n\n\n<li>\u8bbe\u5907\u4ef7\u4f4d\u6bb5<\/li>\n\n\n\n<li>\u5e7f\u544a\u4f4d<\/li>\n\n\n\n<li>\u5b9a\u5411\u5206\u7ec4<\/li>\n\n\n\n<li>Creative\uff08\u7d20\u6750\uff09<\/li>\n\n\n\n<li>\u5e7f\u544a\u5f62\u5f0f<\/li>\n\n\n\n<li>\u83b7\u5ba2\u6279\u6b21<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u5bb6\u5236\u9020\u5546\u53ef\u80fd\u5e26\u6765\u6700\u4f4e\u7684\u5355\u6b21\u5b89\u88c5\u6210\u672c\uff0c\u4f46\u7528\u6237\u7559\u5b58\u7387\u8f83\u4f4e\uff1b\u53e6\u4e00\u5bb6\u5219\u53ef\u80fd\u5b89\u88c5\u91cf\u8f83\u5c11\uff0c\u4f46\u6536\u5165\u6216\u8ba2\u9605\u8f6c\u5316\u8868\u73b0\u66f4\u5f3a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89c4\u6a21\u5316\u51b3\u7b56\u5e94\u53cd\u6620\u63a8\u5e7f\u6d3b\u52a8\u7684\u521d\u59cb\u76ee\u6807\u3002\u5982\u679c\u76ee\u6807\u662f\u5b9e\u73b0\u76c8\u5229\u6027\u589e\u957f\uff0c\u90a3\u4e48\u4ec5\u9760\u4f4e\u6210\u672c\u5b89\u88c5\u662f\u4e0d\u591f\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e94\u5728\u90a3\u4e9b\u80fd\u591f\u6301\u7eed\u4ea7\u751f\u4ef7\u503c\u7684\u63a8\u5e7f\u6d3b\u52a8\u4e2d\u52a0\u5927\u6295\u5165\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e5d\u6b65\u6cd5\u603b\u7ed3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u505a\u79fb\u52a8OEM\u5e7f\u544a\uff0c\u5c31\u5f97\u5148\u60f3\u6e05\u695a\u76ee\u6807\uff0c\u7136\u540e\u4e00\u6b65\u4e00\u6b65\u5f80\u4e0b\u8d70\u3002\u9009\u5bf9\u5e02\u573a\u3001\u9009\u5bf9\u5382\u5546\u3001\u5b9a\u597d\u5f62\u5f0f\u3001\u7528\u51c6\u5b9a\u5411\uff0c\u5e76\u4e14\u5728\u4e0a\u7ebf\u4e4b\u524d\u5c31\u628a\u8861\u91cf\u6807\u51c6\u60f3\u6e05\u695a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e5d\u6b65\uff0c\u73af\u73af\u76f8\u6263\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e5d\u4e2a\u6b65\u9aa4\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\u6d41\u7a0b\u534f\u540c\u8fd0\u4f5c\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>\u5b9a\u76ee\u6807<\/li>\n\n\n\n<li>\u9009\u5e02\u573a<\/li>\n\n\n\n<li>\u6311\u4f19\u4f34<\/li>\n\n\n\n<li>\u914d\u5f62\u5f0f<\/li>\n\n\n\n<li>\u7cbe\u5b9a\u5411<\/li>\n\n\n\n<li>\u8bbe\u76d1\u6d4b<\/li>\n\n\n\n<li>\u505a\u6d4b\u8bd5<\/li>\n\n\n\n<li>\u5b9a\u6a21\u5f0f<\/li>\n\n\n\n<li>\u770b\u8d28\u91cf\uff0c\u518d\u653e\u91cf<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u628aOEM\u5e7f\u544a\u5f53\u4f5c\u7cfb\u7edf\u6027\u7684\u589e\u957f\u7b56\u7565\uff0c\u800c\u975e\u5b64\u7acb\u7684\u6e20\u9053\u6d4b\u8bd5\u3002\u4ece\u5e02\u573a\u9009\u62e9\u5230\u6548\u679c\u76d1\u6d4b\u518d\u5230\u653e\u91cf\uff0c\u6bcf\u4e00\u6b65\u90fd\u4e3a\u4e0b\u4e00\u6b65\u94fa\u8def\uff0c\u624d\u80fd\u53d1\u6325\u6700\u5927\u5a01\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Mobile OEM advertising can unlock new Android audiences, but results depend on more than choosing a manufacturer and launching a campaign. Marketers need to match each target market with the right OEM partners, ad formats, targeting signals, and measurement plan. A strong strategy begins with five decisions: This guide draws on a Tenjin ROI 101&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-18271","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Mobile OEM Advertising Strategy | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn to build a mobile OEM advertising strategy: choose the right markets, partners, ad formats, targeting signals, KPIs, and testing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Mobile OEM Advertising Strategy in 9 Steps\" \/>\n<meta property=\"og:description\" content=\"Learn to build a mobile OEM advertising strategy: choose the right markets, partners, ad formats, targeting signals, KPIs, and testing plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-20T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T08:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/08\/What-Does-OEM-Mean_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tara Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tara Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/\"},\"author\":{\"name\":\"Tara Meyer\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\"},\"headline\":\"How to Build a Mobile OEM Advertising Strategy in 9 Steps\",\"datePublished\":\"2026-08-20T08:00:00+00:00\",\"dateModified\":\"2026-08-20T08:50:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/\"},\"wordCount\":2805,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/\",\"name\":\"How to Build a Mobile OEM Advertising Strategy | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"datePublished\":\"2026-08-20T08:00:00+00:00\",\"dateModified\":\"2026-08-20T08:50:09+00:00\",\"description\":\"Learn to build a mobile OEM advertising strategy: choose the right markets, partners, ad formats, targeting signals, KPIs, and testing plan.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/mobile-oem-advertising-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Mobile OEM Advertising Strategy in 9 Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/711d96a1c8a6444b1f0323479dcfad35\",\"name\":\"Tara Meyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/litespeed\\\/avatar\\\/3827373144d14cfb61c1f2f662e4aa8b.jpg?ver=1789650378\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/litespeed\\\/avatar\\\/3827373144d14cfb61c1f2f662e4aa8b.jpg?ver=1789650378\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/litespeed\\\/avatar\\\/3827373144d14cfb61c1f2f662e4aa8b.jpg?ver=1789650378\",\"caption\":\"Tara Meyer\"},\"description\":\"I bring fresh eyes to mobile attribution and app analytics, turning insights into strategies that connect with users and drive growth.\",\"sameAs\":[\"http:\\\/\\\/www.tenjin.com\",\"https:\\\/\\\/www.instagram.com\\\/taraxmeyer\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/taraxmeyer\\\/\",\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\"],\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/tara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u79fb\u52a8OEM\u5e7f\u544a\u7b56\u7565\uff1a\u4e5d\u6b65\u5b9e\u64cd\u6307\u5357","description":"\u5b66\u4e60\u5982\u4f55\u5236\u5b9a\u79fb\u52a8\u7aef\u539f\u59cb\u8bbe\u5907\u5236\u9020\u5546\u5e7f\u544a\u7b56\u7565\uff1a\u9009\u62e9\u6b63\u786e\u7684\u5e02\u573a\u3001\u5408\u4f5c\u4f19\u4f34\u3001\u5e7f\u544a\u683c\u5f0f\u3001\u5b9a\u5411\u4fe1\u53f7\u3001\u5173\u952e\u7ee9\u6548\u6307\u6807\u4ee5\u53ca\u6d4b\u8bd5\u8ba1\u5212\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-strategy\/","og_locale":"zh_CN","og_type":"article","og_title":"How to Build a Mobile OEM Advertising Strategy in 9 Steps","og_description":"Learn to build a mobile OEM advertising strategy: choose the right markets, partners, ad formats, targeting signals, KPIs, and testing plan.","og_url":"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-strategy\/","og_site_name":"Tenjin","article_published_time":"2026-08-20T08:00:00+00:00","article_modified_time":"2026-08-20T08:50:09+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/08\/What-Does-OEM-Mean_social.png","type":"image\/png"}],"author":"Tara Meyer","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Tara Meyer","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"11 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/"},"author":{"name":"Tara Meyer","@id":"https:\/\/tenjin.com\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35"},"headline":"How to Build a Mobile OEM Advertising Strategy in 9 Steps","datePublished":"2026-08-20T08:00:00+00:00","dateModified":"2026-08-20T08:50:09+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/"},"wordCount":2805,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"articleSection":["Podcast"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/","url":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/","name":"\u79fb\u52a8OEM\u5e7f\u544a\u7b56\u7565\uff1a\u4e5d\u6b65\u5b9e\u64cd\u6307\u5357","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"datePublished":"2026-08-20T08:00:00+00:00","dateModified":"2026-08-20T08:50:09+00:00","description":"\u5b66\u4e60\u5982\u4f55\u5236\u5b9a\u79fb\u52a8\u7aef\u539f\u59cb\u8bbe\u5907\u5236\u9020\u5546\u5e7f\u544a\u7b56\u7565\uff1a\u9009\u62e9\u6b63\u786e\u7684\u5e02\u573a\u3001\u5408\u4f5c\u4f19\u4f34\u3001\u5e7f\u544a\u683c\u5f0f\u3001\u5b9a\u5411\u4fe1\u53f7\u3001\u5173\u952e\u7ee9\u6548\u6307\u6807\u4ee5\u53ca\u6d4b\u8bd5\u8ba1\u5212\u3002","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"How to Build a Mobile OEM Advertising Strategy in 9 Steps"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/711d96a1c8a6444b1f0323479dcfad35","name":"\u5854\u62c9-\u8fc8\u8036","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/wp-content\/litespeed\/avatar\/3827373144d14cfb61c1f2f662e4aa8b.jpg?ver=1789650378","url":"https:\/\/tenjin.com\/wp-content\/litespeed\/avatar\/3827373144d14cfb61c1f2f662e4aa8b.jpg?ver=1789650378","contentUrl":"https:\/\/tenjin.com\/wp-content\/litespeed\/avatar\/3827373144d14cfb61c1f2f662e4aa8b.jpg?ver=1789650378","caption":"Tara Meyer"},"description":"\u4ee5\u5168\u65b0\u7684\u89c6\u89d2\u89e3\u8bfb\u79fb\u52a8\u5f52\u56e0\u4e0e\u5e94\u7528\u5206\u6790\uff0c\u5c06\u6df1\u5ea6\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u80fd\u4e0e\u7528\u6237\u5efa\u7acb\u8fde\u63a5\u3001\u9a71\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u6838\u5fc3\u7b56\u7565\u3002","sameAs":["http:\/\/www.tenjin.com","https:\/\/www.instagram.com\/taraxmeyer\/","https:\/\/www.linkedin.com\/in\/taraxmeyer\/","https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP"],"url":"https:\/\/tenjin.com\/zh\/blog\/author\/tara\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=18271"}],"version-history":[{"count":6,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18271\/revisions"}],"predecessor-version":[{"id":18295,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18271\/revisions\/18295"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=18271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=18271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=18271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}