{"id":18283,"date":"2026-08-10T08:00:00","date_gmt":"2026-08-10T08:00:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=18283"},"modified":"2026-08-05T14:44:47","modified_gmt":"2026-08-05T14:44:47","slug":"mobile-oem-advertising-myths","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-myths\/","title":{"rendered":"\u79fb\u52a8OEM\u5e7f\u544a\u8be6\u89e3\uff1a\u516d\u5927\u5e38\u89c1\u8bef\u533a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5f88\u591a\u505a\u8425\u9500\u7684\u4eba\u4e00\u63d0\u5230\u79fb\u52a8OEM\u5e7f\u544a\uff0c\u8111\u5b50\u91cc\u60f3\u7684\u8fd8\u662f\u9884\u88c5\u5e94\u7528\u90a3\u4e00\u5957\u2014\u2014\u89c9\u5f97\u6e20\u9053\u5c0f\u4f17\u3001\u5b9a\u5411\u7c97\u7cd9\u3001\u8fd8\u4e0d\u597d\u8ffd\u8e2a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u5370\u8c61\u65e9\u5c31\u8fc7\u65f6\u4e86\uff0c\u73b0\u5728\u7684\u79fb\u52a8OEM\u5e7f\u544a\uff0c\u8986\u76d6\u7684\u8303\u56f4\u6bd4\u4ee5\u524d\u5bbd\u5f97\u591a\uff1a\u5382\u5546\u81ea\u5bb6\u7684\u5e94\u7528\u5546\u5e97\u3001\u65b0\u624b\u673a\u6fc0\u6d3b\u6d41\u7a0b\u3001\u6d4f\u89c8\u5668\u3001\u684c\u9762\u542f\u52a8\u5668\u3001\u901a\u77e5\u680f\uff0c\u8fd8\u6709\u5404\u79cd\u7cfb\u7edf\u539f\u751f\u754c\u9762\u91cc\u7684\u63a8\u8350\u4f4d\u548c\u5e7f\u544a\u4f4d\uff0c\u90fd\u80fd\u6295\u3002\u5bf9\u5e94\u7528\u8425\u9500\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u662f\u5728\u4f20\u7edf\u793e\u4ea4\u3001\u641c\u7d22\u548c\u79fb\u52a8\u5e7f\u544a\u6e20\u9053\u4e4b\u5916\uff0c\u53c8\u591a\u4e86\u4e00\u6761\u89e6\u8fbe\u5b89\u5353\u7528\u6237\u7684\u8def\u5f84\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4e3a\u4e86\u641e\u6e05\u695a\u8fd9\u4e2a\u6e20\u9053\u5230\u5e95\u662f\u600e\u4e48\u73a9\u7684\uff0c\u6211\u4eec\u5728\u300a<a href=\"https:\/\/www.youtube.com\/@TenjinMMP\" id=\"https:\/\/www.youtube.com\/@TenjinMMP\" target=\"_blank\" rel=\"noreferrer noopener\" data-cmp-vendor=\"179\">Tenjin ROI 101<\/a>\u300b\u64ad\u5ba2\u4e0a\uff0c\u8ddf\u79fb\u52a8OEM\u5e7f\u544a\u516c\u53f8<a href=\"https:\/\/avow.tech\/\" id=\"https:\/\/avow.tech\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-cmp-ab=\"2\">AVOW<\/a>\u7684\u8054\u5408\u521b\u59cb\u4eba<a href=\"https:\/\/www.linkedin.com\/in\/ashwinshekhar\/\" id=\"https:\/\/www.linkedin.com\/in\/ashwinshekhar\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-cmp-vendor=\"641\">Ashwin Shekhar<\/a>\u804a\u4e86\u804a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"OEM Advertising Explained: Busting the Most Common Myths\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bicuNUYRpl4?start=964&amp;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AVOW\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u79fb\u52a8OEM\u7528\u6237\u83b7\u53d6\u7684\u5e94\u7528\u589e\u957f\u8425\u9500\u516c\u53f8\uff0c\u4e0e13\u5bb6\u79fb\u52a8OEM\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\uff0c\u636e\u79f0\u5176\u751f\u6001\u8986\u76d6\u8d85\u8fc718.5\u4ebf\u65e5\u6d3b\u8dc3\u7528\u6237\uff0c\u5360\u5168\u7403\u5b89\u5353\u5e02\u573a\u768486%\uff0c\u6bcf\u6708\u4e3a\u5ba2\u6237\u5e26\u6765\u8d85\u8fc71000\u4e07\u6b21\u5e94\u7528\u5b89\u88c5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u662f\u5173\u4e8e\u79fb\u52a8OEM\u5e7f\u544a\u6700\u5e38\u89c1\u7684\u516d\u4e2a\u8bef\u533a\uff0c\u4ee5\u53ca\u5e94\u7528\u8425\u9500\u4eba\u5458\u5728\u5426\u5b9a\u8fd9\u4e2a\u6e20\u9053\u4e4b\u524d\u5e94\u8be5\u4e86\u89e3\u7684\u4e8b\u5b9e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OEM\u5e7f\u544a\u6700\u5e38\u89c1\u7684\u8bef\u533a\u4e00\u89c8<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u8bef\u533a<\/strong><\/td><td><strong>\u5e7f\u544a\u4e3b\u5e94\u8be5\u77e5\u9053\u7684\u771f\u76f8<\/strong><\/td><\/tr><tr><td>OEM\u53d7\u4f17\u592a\u5c0f<\/td><td>\u591a\u4e2a\u5382\u5546\u3001\u5e02\u573a\u7ec4\u5408\u8d77\u6765\uff0c\u89c4\u6a21\u5c31\u5927\u4e86<\/td><\/tr><tr><td>OEM\u5e7f\u544a\u53ea\u5728\u4e9a\u6d32\u6709\u6548<\/td><td>OEM\u5e93\u5b58\u80fd\u8986\u76d6\u6b27\u6d32\u3001\u62c9\u7f8e\u3001\u4e1c\u5357\u4e9a\u7b49\u5730\u533a\u7684\u6d77\u91cf\u7528\u6237<\/td><\/tr><tr><td>OEM\u5e7f\u544a\u5c31\u662f\u51fa\u5382\u9884\u88c5<\/td><td>\u73b0\u5728\u8fd8\u5305\u62ec\u5e94\u7528\u5546\u5e97\u3001\u52a8\u6001\u9884\u88c5\u3001\u539f\u751f\u5c55\u793a\u5e7f\u544a\u4f4d\u548c\u54c1\u724c\u63a8\u5e7f<\/td><\/tr><tr><td>OEM\u5b9a\u5411\u5f88\u521d\u7ea7<\/td><td>\u53ef\u7528\u4fe1\u53f7\u5305\u62ec\u5e94\u7528\u4f7f\u7528\u60c5\u51b5\u3001\u8bbe\u5907\u6570\u636e\u3001\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u548c\u5e94\u7528\u753b\u50cf<\/td><\/tr><tr><td>OEM\u5e7f\u544a\u65e0\u6cd5\u8ffd\u8e2a<\/td><td>OEM\u7684\u5b89\u88c5\u548c\u4e8b\u4ef6\u53ef\u4ee5\u901a\u8fc7MMP\u5f52\u56e0\uff0c\u5177\u4f53\u65b9\u5f0f\u53d6\u51b3\u4e8e\u5e7f\u544a\u5f62\u5f0f\u548c\u5408\u4f5c\u4f19\u4f34<\/td><\/tr><tr><td>\u8ddfOEM\u5408\u4f5c\u592a\u590d\u6742<\/td><td>\u805a\u5408\u5e73\u53f0\u53ef\u4ee5\u7edf\u4e00\u5408\u540c\u3001\u5e93\u5b58\u3001\u5e7f\u544a\u7ba1\u7406\u548c\u6570\u636e\u62a5\u8868<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u79fb\u52a8OEM\u5e7f\u544a\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u52a8OEM\u5e7f\u544a\uff0c\u8bf4\u767d\u4e86\u5c31\u662f\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u8005\u901a\u8fc7\u624b\u673a\u5236\u9020\u5546\u7684\u751f\u6001\u7cfb\u7edf\u6765\u505a\u63a8\u5e7f\u2014\u2014\u6bd4\u5982\u4e09\u661f\u3001\u5c0f\u7c73\u3001\u534e\u4e3a\u3001OPPO\u3001vivo\u3001\u8363\u8000\u3001\u4f20\u97f3\u8fd9\u4e9b\u5382\u5546\uff0c\u90fd\u6709\u81ea\u5df1\u7684\u63a8\u5e7f\u6e20\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u4e3b\u4e0d\u5fc5\u53ea\u4f9d\u8d56\u793e\u4ea4\u5e73\u53f0\u3001\u641c\u7d22\u5f15\u64ce\u6216\u7b2c\u4e09\u65b9\u5e94\u7528\u5185\u7684\u5e7f\u544a\uff0c\u800c\u662f\u53ef\u4ee5\u901a\u8fc7\u8bbe\u5907\u5236\u9020\u5546\u63a7\u5236\u7684\u754c\u9762\u89e6\u8fbe\u7528\u6237\uff0c\u8fd9\u4e9b\u754c\u9762\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u66ff\u4ee3\u5e94\u7528\u5546\u5e97<\/li>\n\n\n\n<li>\u8bbe\u5907\u6fc0\u6d3b\u548c\u5f00\u7bb1\u4f53\u9a8c<\/li>\n\n\n\n<li>\u5e94\u7528\u63a8\u8350\u4f4d<\/li>\n\n\n\n<li>\u539f\u751f\u5c55\u793a\u5e7f\u544a<\/li>\n\n\n\n<li>\u5382\u5546\u81ea\u6709\u6d4f\u89c8\u5668<\/li>\n\n\n\n<li>\u542f\u52a8\u5668\u548c\u4e3b\u5c4f\u5e55\u754c\u9762<\/li>\n\n\n\n<li>\u7cfb\u7edf\u901a\u77e5<\/li>\n\n\n\n<li>\u52a8\u6001\u9884\u88c5\u5e7f\u544a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u7528\u7684\u5e7f\u544a\u5f62\u5f0f\u548c\u5b9a\u5411\u9009\u9879\u56e0\u5382\u5546\u3001\u5e02\u573a\u548c\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34\u800c\u5f02\u3002\u79fb\u52a8OEM\u5e7f\u544a\u5e76\u975e\u4e00\u4e2a\u6807\u51c6\u5316\u7684\u5355\u4e00\u5e7f\u544a\u6e20\u9053\uff0c\u800c\u662f\u6a2a\u8de8\u51e0\u5bb6\u8bbe\u5907\u5236\u9020\u5546\u5404\u81ea\u6e20\u9053\u7684\u96c6\u5408\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-paragraph\">AVOW\u7684\u6570\u636e\u663e\u793a\uff0c\u4ed6\u4eec\u628a\u5404\u5bb6OEM\u6574\u5408\u8d77\u6765\u4e4b\u540e\uff0c\u80fd\u89e6\u8fbe\u8d85\u8fc718.5\u4ebf\u65e5\u6d3b\u7528\u6237\uff0c\u6bcf\u4e2a\u6708\u5e2e\u5ba2\u6237\u5e26\u6765\u8d85\u8fc71000\u4e07\u6b21\u5e94\u7528\u5b89\u88c5\u3002\u5173\u952e\u5728\u4e8e\u201c\u6574\u5408\u201d\u8fd9\u4e24\u4e2a\u5b57\u3002\u5e7f\u544a\u4e3b\u5f97\u5728\u5404\u4e2a\u76ee\u6807\u5e02\u573a\u91cc\uff0c\u628a\u90a3\u4e9b\u6709\u4efd\u989d\u7684\u5382\u5546\u7ec4\u5408\u8d77\u6765\u7528\uff0c\u624d\u80fd\u771f\u6b63\u653e\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashwin\u6240\u89e3\u91ca\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6bcf\u4e2a\u5e02\u573a\u7684\u624b\u673a\u5382\u5546\u683c\u5c40\u90fd\u4e0d\u4e00\u6837\uff0c\u6bcf\u5bb6\u5382\u5546\u7684\u5e02\u573a\u4efd\u989d\u4e5f\u4e0d\u4e00\u6837\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5982\u679c\u53ea\u76ef\u7740\u5c0f\u7c73\u505a\u5e7f\u544a\uff0c\u5728\u5c0f\u7c73\u5f3a\u52bf\u7684\u5e02\u573a\u53ef\u80fd\u6548\u679c\u4e0d\u9519\uff0c\u4f46\u5728\u5176\u4ed6\u5730\u65b9\u5c31\u5f88\u96be\u8fbe\u5230\u540c\u6837\u7684\u89c4\u6a21\u3002\u628a\u5c0f\u7c73\u548c\u4e09\u661f\u3001OPPO\u3001vivo\u3001\u534e\u4e3a\u3001\u8363\u8000\u8fd9\u4e9b\u5382\u5546\u7ed3\u5408\u8d77\u6765\uff0c\u53ef\u89e6\u8fbe\u7684\u53d7\u4f17\u5c31\u8981\u5927\u5f97\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u5173\u952e\u4e0d\u662f\u6bcf\u4e2aOEM\u5e7f\u544a\u5929\u751f\u5c31\u80fd\u8986\u76d6\u5f88\u591a\u4eba\uff0c\u800c\u662f\u4f60\u8981\u5728\u6bcf\u4e2a\u5e02\u573a\u9009\u51fa\u5408\u9002\u7684\u5382\u5546\u7ec4\u5408\uff0c\u89c4\u6a21\u624d\u80fd\u505a\u8d77\u6765\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bef\u533a\u4e8c\uff1a\u79fb\u52a8OEM\u5e7f\u544a\u53ea\u5728\u4e9a\u6d32\u6709\u6548<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bb8\u591a\u4e3b\u8981\u7684\u5b89\u5353\u8bbe\u5907\u5236\u9020\u5546\u8d77\u6e90\u4e8e\u4e2d\u56fd\u6216\u97e9\u56fd\uff0c\u4f46\u5b83\u4eec\u7684\u7528\u6237\u65e9\u5c31\u4e0d\u5c40\u9650\u5728\u4e9a\u6d32\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e09\u661f\u3001\u5c0f\u7c73\u3001OPPO\u3001vivo\u3001\u534e\u4e3a\u3001\u8363\u8000\u8fd9\u4e9b\u54c1\u724c\uff0c\u5728\u5168\u7403\u90fd\u5728\u5356\u2014\u2014\u5f53\u7136\uff0c\u6bcf\u4e2a\u5730\u533a\u8c01\u7684\u4efd\u989d\u5927\u3001\u8c01\u7684\u4efd\u989d\u5c0f\uff0c\u5dee\u522b\u8fd8\u633a\u5927\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636eAVOW\u7684\u6570\u636e\uff0c\u5176OEM\u5408\u4f5c\u4f19\u4f34\u5728<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6b27\u6d32\u80fd\u8986\u76d657%\u7684\u79fb\u52a8\u7528\u6237<\/li>\n\n\n\n<li>\u62c9\u7f8e\u80fd\u8986\u76d655%<\/li>\n\n\n\n<li>\u5728\u4e1c\u5357\u4e9a\u80fd\u8fbe\u523087%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5370\u5ea6\u3001\u975e\u6d32\u3001\u4e2d\u4e1c\u548c\u72ec\u8054\u4f53\u5730\u533a\uff0c\u8986\u76d6\u91cf\u4e5f\u4e0d\u5c0f\uff0c\u5f53\u7136\uff0c\u8fd9\u4e9b\u6570\u5b57\u8bf4\u7684\u662fAVOW\u624b\u91cc\u6240\u6709\u5408\u4f5c\u4f19\u4f34\u7684\u603b\u8986\u76d6\uff0c\u4e0d\u662f\u67d0\u4e00\u5bb6\u5382\u5546\u7684\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u533a\u522b\u5f88\u91cd\u8981\u3002\u79fb\u52a8OEM\u5e7f\u544a\u4e0d\u662f\u4e00\u4e2a\u4ece\u4e9a\u6d32\u5f80\u5916\u6269\u5f20\u7684\u5355\u4e00\u6e20\u9053\uff0c\u800c\u662f\u4e00\u5806\u533a\u57df\u6027\u5382\u5546\u751f\u6001\u51d1\u5728\u4e00\u8d77\u7684\u96c6\u5408\u3002\u6bcf\u4e2a\u751f\u6001\u7684\u7528\u6237\u7fa4\u4f53\u3001\u5e7f\u544a\u5e93\u5b58\u548c\u5e02\u573a\u6e17\u900f\u7387\u90fd\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u5404\u5927\u624b\u673a\u5382\u5546\u90fd\u6709\u81ea\u5df1\u7684\u5e94\u7528\u5546\u5e97\uff0c\u6bd4\u5982\u4e09\u661fGalaxy Store\u3001\u5c0f\u7c73GetApps\u3001\u534e\u4e3aAppGallery\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5728\u8fd9\u4e9b\u5546\u5e97\u91cc\u6295\u641c\u7d22\u4f4d\u3001\u7cbe\u9009\u63a8\u8350\u3001\u5e94\u7528\u63a8\u8350\u548c\u4fc3\u9500\u4f4d\uff0c\u89e6\u8fbeGoogle Play\u4ee5\u5916\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u539f\u751f\u5c55\u793a\u5e7f\u544a<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u53ef\u4ee5\u76f4\u63a5\u51fa\u73b0\u5728\u624b\u673a\u5382\u5546\u81ea\u5df1\u7684\u754c\u9762\u4e0a\uff0c\u6bd4\u5982\u6d4f\u89c8\u5668\u3001\u684c\u9762\u542f\u52a8\u5668\u3001\u5e94\u7528\u63a8\u8350\u4fe1\u606f\u6d41\uff0c\u6216\u8005\u5176\u4ed6\u7cfb\u7edf\u754c\u9762\u91cc\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u54c1\u724c\u63a8\u5e7f<\/h4>\n\n\n\n<p 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class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5b9a\u5411\u4fe1\u53f7<\/strong><\/td><td><strong>\u5b83\u80fd\u6307\u793a\u4ec0\u4e48<\/strong><\/td><\/tr><tr><td>\u5730\u7406\u4f4d\u7f6e<\/td><td>\u7528\u6237\u6216\u8bbe\u5907\u6240\u5728\u4f4d\u7f6e<\/td><\/tr><tr><td>\u8bbe\u5907<\/td><td>\u5236\u9020\u5546\u3001\u8bbe\u5907\u578b\u53f7\u3001\u4ef7\u683c\u533a\u95f4\u6216\u6280\u672f\u80fd\u529b<\/td><\/tr><tr><td>\u4eba\u53e3\u7edf\u8ba1<\/td><td>\u53ef\u7528\u7684\u53d7\u4f17\u5c5e\u6027\uff0c\u5982\u5e74\u9f84\u6216\u6027\u522b<\/td><\/tr><tr><td>\u5e94\u7528\u753b\u50cf<\/td><td>\u5b89\u88c5\u4e86\u54ea\u4e9b\u5e94\u7528\u6216\u5e94\u7528\u7c7b\u522b<\/td><\/tr><tr><td>\u884c\u4e3a<\/td><td>\u7528\u6237\u4e0e\u54ea\u4e9b\u5e94\u7528\u6216\u7c7b\u522b\u4e92\u52a8<\/td><\/tr><tr><td>\u4f7f\u7528\u65f6\u957f\u4fe1\u53f7<\/td><td>\u7528\u6237\u53c2\u4e0e\u67d0\u4e2a\u7c7b\u522b\u7684\u6d3b\u8dc3\u7a0b\u5ea6<\/td><\/tr><tr><td>\u5173\u952e\u8bcd\u6216\u5174\u8da3<\/td><td>\u4e0e\u7528\u6237\u6d3b\u52a8\u76f8\u5173\u7684\u4e3b\u9898\u6216\u8bcd\u6761<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AVOW\u5c06\u5176\u8bbe\u5907\u7aef\u5b9a\u5411\u63cf\u8ff0\u4e3a\u4f7f\u7528\u4f4d\u7f6e\u3001\u5e94\u7528\u4f7f\u7528\u60c5\u51b5\u3001\u4eba\u53e3\u7edf\u8ba1\u3001\u8bbe\u5907\u7c7b\u578b\u548c\u5173\u952e\u8bcd\u7b49\u4fe1\u53f7\uff0c\u5177\u4f53\u53ef\u7528\u7684\u6570\u636e\u53ca\u5176\u4f7f\u7528\u65b9\u5f0f\uff0c\u5c06\u56e0\u5236\u9020\u5546\u3001\u5e02\u573a\u3001\u7528\u6237\u540c\u610f\u6846\u67b6\u548c\u9002\u7528\u7684\u9690\u79c1\u8981\u6c42\u800c\u5f02\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5e94\u7528\u753b\u50cf\u5b9a\u5411\uff1f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e94\u7528\u753b\u50cf\u5b9a\u5411\u662f\u6839\u636e\u7528\u6237\u8bbe\u5907\u4e0a\u5b89\u88c5\u7684\u5e94\u7528\u6765\u5206\u7ec4\u6216\u7b5b\u9009\u53d7\u4f17\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u4e00\u4e00\u4e2a\u6d41\u5a92\u4f53\u5e73\u53f0\uff0c\u53ef\u4ee5\u53bb\u6295\u90a3\u4e9b\u88c5\u4e86\u7ade\u54c1\u4f46\u6ca1\u88c5\u81ea\u5df1\u7684\u7528\u6237\u3002\u4e00\u4e2a\u4f53\u80b2\u7c7b\u7684\u5e7f\u544a\u4e3b\uff0c\u53ef\u4ee5\u4e13\u95e8\u76ef\u7740\u88c5\u4e86\u5b9e\u65f6\u6bd4\u5206\u6216\u4f53\u80b2\u65b0\u95fbApp\u7684\u4eba\u6295\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b89\u88c5\u5e94\u7528\u6570\u636e\u4e0e\u884c\u4e3a\u4fe1\u53f7\u7ed3\u5408\u65f6\uff0c\u4f1a\u53d8\u5f97\u66f4\u52a0\u6709\u7528\u3002\u6bd4\u5982\u4e00\u4e2a\u4eba\u88c5\u4e86\u4f53\u80b2App\uff0c\u8bf4\u660e\u4ed6\u53ef\u80fd\u611f\u5174\u8da3\uff1b\u4f46\u5982\u679c\u4ed6\u6700\u8fd1\u5929\u5929\u6253\u5f00\u3001\u4e00\u5237\u5c31\u662f\u534a\u5c0f\u65f6\uff0c\u90a3\u8fd9\u4e2a\u5174\u8da3\u7684\u542b\u91d1\u91cf\u5c31\u5b8c\u5168\u4e0d\u4e00\u6837\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashwin\u6240\u89e3\u91ca\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u7406\u60f3\u60c5\u51b5\u662f\uff0c\u628a\u8fd9\u4e09\u8005\u7ed3\u5408\u8d77\u6765\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u6295\u7ed9\u6b63\u786e\u7684\u7528\u6237\u3002\"<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e0d\u662f\u8bf4\u6bcf\u5bb6OEM\u90fd\u80fd\u63d0\u4f9b\u6240\u6709\u8fd9\u4e9b\u5b9a\u5411\u80fd\u529b\u3002\u5e7f\u544a\u4e3b\u5728\u6295\u4e4b\u524d\uff0c\u5e94\u5411\u4ed6\u4eec\u7684OEM\u6216\u805a\u5408\u5408\u4f5c\u4f19\u4f34\u786e\u8ba4\u53ef\u7528\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bef\u533a\u4e94\uff1aOEM\u5e7f\u544a\u6d3b\u52a8\u65e0\u6cd5\u53ef\u9760\u8ffd\u8e2a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OEM\u5e7f\u544a\u5e76\u4e0d\u662f\u6ca1\u6cd5\u8ffd\u8e2a\u7684\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u4e3b\u7167\u6837\u53ef\u4ee5\u7528MMP\u6765\u5f52\u56e0\u5b89\u88c5\u3001\u770b\u5b89\u88c5\u540e\u7684\u884c\u4e3a\u3001\u5206\u6790\u6536\u5165\uff0c\u8fd8\u80fd\u628aOEM\u5e7f\u544a\u7684\u8868\u73b0\u8ddf\u5176\u4ed6\u6e20\u9053\u653e\u5728\u4e00\u8d77\u6bd4\u3002\u53ea\u4e0d\u8fc7\u5177\u4f53\u600e\u4e48\u5f52\u56e0\uff0c\u5f97\u770b\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u70b9\u51fb\u7684OEM\u5e7f\u544a\u4f4d\uff0c\u7528\u5e7f\u544a\u8ddf\u8e2a\u94fe\u63a5\u548c\u56de\u4f20\u5c31\u884c\uff1b\u4f46\u9884\u88c5\u6216\u8005\u8bbe\u5907\u6fc0\u6d3b\u8fd9\u7c7b\u5e7f\u544a\uff0c\u5f52\u56e0\u65b9\u5f0f\u5c31\u4e0d\u592a\u4e00\u6837\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3e\u4e2a\u4f8b\u5b50\uff0cGoogle Play\u7684\u81ea\u52a8\u5b89\u88c5\u5e7f\u544a\uff08PAI\uff09\u4e0d\u4f9d\u8d56\u4f20\u7edf\u7684\u5e7f\u544a\u70b9\u51fb\u3002OEM\u6216\u8005\u5408\u4f5c\u4f19\u4f34\u628a\u5e7f\u544a\u4fe1\u606f\u4f20\u7ed9Google Play\uff0c\u7528\u6237\u6253\u5f00App\u7684\u65f6\u5019\uff0cTenjin\u901a\u8fc7Google Play\u5b89\u88c5\u5f15\u8350\u6765\u6e90\u62ff\u5230\u8fd9\u4e9b\u6570\u636e\uff0c\u7136\u540e\u5b8c\u6210\u5f52\u56e0\u3002Tenjin PAI\u6587\u6863\u91cc\u5217\u51fa\u6765\u7684\u5408\u4f5c\u5382\u5546\u5305\u62ec\u5c0f\u7c73\u3001OPPO\u3001vivo\u3001\u534e\u4e3a\u3001\u8363\u8000\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OEM\u5e7f\u544a\u7684\u7ed3\u679c\u53ef\u4ee5\u4e0e\u793e\u4ea4\u3001\u641c\u7d22\u548c\u5e7f\u544a\u6e20\u9053\u7684\u6548\u679c\u4e00\u8d77\u5728MMP\u5185\u5448\u73b0\u3002\u4f46\u5982\u679c\u8bf4\u6bcf\u79cdOEM\u5e7f\u544a\u5f62\u5f0f\u90fd\u4f7f\u7528\u4e0eMeta\u6216Google 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class=\"wp-block-paragraph\">\u4f46\u8bdd\u8bf4\u56de\u6765\uff0c\u6ca1\u6709\u4efb\u4f55\u4e00\u4e2a\u83b7\u5ba2\u6e20\u9053\u80fd\u4fdd\u8bc1\u7edd\u5bf9\u6ca1\u6709\u6b3a\u8bc8\u3002\u5e7f\u544a\u8d28\u91cf\u600e\u4e48\u6837\uff0c\u8fd8\u662f\u5f97\u9760\u5f52\u56e0\u6570\u636e\u3001\u7559\u5b58\u7387\u3001\u5b89\u88c5\u540e\u7684\u884c\u4e3a\u3001\u6536\u5165\u548cROI\u6765\u7efc\u5408\u5224\u65ad\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5OEM\u7684\u4f18\u52bf\u4e0d\u662f\u4e0d\u7528\u76d1\u6d4b\u4e86\uff0c\u800c\u662f\u5b83\u53ef\u4ee5\u8ddf\u5176\u4ed6\u6e20\u9053\u7528\u540c\u4e00\u5957\u4e1a\u52a1\u6307\u6807\u6765\u8861\u91cf\u548c\u8bc4\u4f30\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8bef\u533a\u516d\uff1a\u4e0e\u591a\u4e2aOEM\u5408\u4f5c\u592a\u590d\u6742<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OEM\u751f\u6001\u662f\u96f6\u788e\u7684\uff0c\u6bcf\u5bb6\u5236\u9020\u5546\u90fd\u53ef\u80fd\u6709\u81ea\u5df1\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5408\u540c<\/li>\n\n\n\n<li>\u6700\u4f4e\u9884\u7b97<\/li>\n\n\n\n<li>\u53ef\u6295\u653e\u7684\u5e02\u573a<\/li>\n\n\n\n<li>\u5e7f\u544a\u5f62\u5f0f<\/li>\n\n\n\n<li>\u5e7f\u544a\u6d3b\u52a8\u8981\u6c42<\/li>\n\n\n\n<li>\u6570\u636e\u62a5\u544a\u6d41\u7a0b<\/li>\n\n\n\n<li>\u6280\u672f\u8bbe\u7f6e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4e00\u4e2a\u589e\u957f\u56e2\u961f\u60f3\u76f4\u63a5\u8ddf\u597d\u51e0\u5bb6\u624b\u673a\u5382\u5546\u5408\u4f5c\uff0c\u8fd0\u8425\u4e0a\u7684\u8d1f\u62c5\u53ef\u4e0d\u5c0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwin\u662f\u8fd9\u4e48\u5f62\u5bb9\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6bcf\u5bb6OEM\u90fd\u8981\u5355\u72ec\u7b7e\u5408\u540c\uff0c\u6bcf\u5bb6\u90fd\u5f97\u653e\u4e00\u7b14\u4e0d\u5c0f\u7684\u9884\u7b97\u8fdb\u53bb\uff0c\u800c\u4e14\u4f60\u8fd8\u4e0d\u77e5\u9053\u6548\u679c\u5230\u5e95\u600e\u4e48\u6837\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u662f\u56e0\u4e3a\u8fd9\u4e48\u9ebb\u70e6\uff0c\u5f88\u591a\u5e7f\u544a\u4e3b\u624d\u4f1a\u53bb\u627eOEM\u805a\u5408\u5e73\u53f0\u5408\u4f5c\u3002\u805a\u5408\u5546\u7684\u597d\u5904\u662f\uff1a\u4e00\u4e2a\u5546\u52a1\u5173\u7cfb\u5c31\u80fd\u5bf9\u63a5\u597d\u51e0\u5bb6\u5382\u5546\uff0c\u8fd8\u80fd\u5e2e\u4f60\u5224\u65ad\u54ea\u4e9b\u5e93\u5b58\u3001\u54ea\u4e9b\u5e02\u573a\u3001\u54ea\u4e9b\u5e7f\u544a\u4f4d\u6700\u9002\u5408\u4f60\u7684\u6295\u653e\u76ee\u6807\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982Ashwin\u6240\u89e3\u91ca\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u505a\u7684\u5c31\u662f\u4e00\u7ad9\u5f0f\u6574\u5408\uff0c\u628a\u6240\u6709OEM\u62e2\u5230\u4e00\u8d77\u3002\u5e7f\u544a\u4e3b\u53ea\u9700\u8981\u8ddf\u6211\u4eec\u4e00\u4e2a\u4eba\u5bf9\u63a5\uff0c\u6211\u4eec\u5e2e\u4ed6\u4eec\u5728\u4e0d\u540c\u5382\u5546\u4e4b\u95f4\u628a\u91cf\u8dd1\u8d77\u6765\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u627e\u805a\u5408\u5e73\u53f0\u5408\u4f5c\u4e0d\u4ee3\u8868\u81ea\u5df1\u5c31\u4e0d\u7528\u52a8\u8111\u5b50\u505a <a href=\"https:\/\/tenjin.com\/zh\/blog\/mobile-oem-advertising-strategy\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/mobile-oem-advertising-strategy\/\">\u79fb\u52a8OEM\u5e7f\u544a\u7b56\u7565<\/a>\uff0c\u5e7f\u544a\u4e3b\u8fd8\u662f\u5f97\u81ea\u5df1\u60f3\u6e05\u695a\uff1a\u8fdb\u54ea\u4e9b\u5e02\u573a\u3001\u7528\u4ec0\u4e48\u5e7f\u544a\u5f62\u5f0f\u3001\u9884\u7b97\u600e\u4e48\u5b9a\u3001\u6210\u529f\u600e\u4e48\u8861\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u7b56\u7565\u5c42\u9762\u7684\u4e1c\u897f\uff0c\u805a\u5408\u5e73\u53f0\u66ff\u4e0d\u4e86\u4f60\uff0c\u5b83\u53ea\u80fd\u51cf\u5c11\u5efa\u7acb\u548c\u7ef4\u62a4\u4e0e\u5404\u5bb6\u5236\u9020\u5546\u5355\u72ec\u5173\u7cfb\u6240\u9700\u7684\u884c\u653f\u548c\u8fd0\u8425\u5de5\u4f5c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e94\u7528\u8425\u9500\u4eba\u5458\u5e94\u8be5\u5c1d\u8bd5\u79fb\u52a8OEM\u5e7f\u544a\u5417\uff1f<\/h2>\n\n\n\n<p 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That perception no longer reflects how the channel works today. Today, mobile OEM advertising includes app recommendations and advertisements delivered through manufacturer-owned app stores, device setup flows, browsers, launchers, notifications, and other native device&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-18283","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile OEM Advertising Explained: 6 Common Myths Busted | Tenjin<\/title>\n<meta name=\"description\" content=\"Is mobile OEM advertising only about preloads or Asia? 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