{"id":18337,"date":"2026-08-27T08:45:00","date_gmt":"2026-08-27T08:45:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=18337"},"modified":"2026-08-18T09:44:06","modified_gmt":"2026-08-18T09:44:06","slug":"vietnams-mobile-gaming-industry-5-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/vietnams-mobile-gaming-industry-5-trends\/","title":{"rendered":"\u8d8a\u5357\u624b\u6e38\u884c\u4e1a\uff1a\u53d1\u884c\u5546\u5fc5\u77e5\u7684\u4e94\u5927\u8d8b\u52bf"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u8d8a\u5357\u5df2\u8dfb\u8eab\u5168\u7403\u6700\u6d3b\u8dc3\u7684\u624b\u6e38\u5f00\u53d1\u5e02\u573a\u4e4b\u5217\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2025\u5e74\uff0c\u5176\u5f00\u53d1\u8005\u5236\u4f5c\u7684\u624b\u6e38\u5168\u7403\u4e0b\u8f7d\u91cf\u63a5\u8fd150\u4ebf\u6b21\uff0c <a href=\"https:\/\/tenjin.com\/zh\/blog\/how-vietnam-became-a-leading-mobile-gaming-market\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/how-vietnam-became-a-leading-mobile-gaming-market\/\">\u4ec5\u6b21\u4e8e\u4e2d\u56fd\uff0c\u4f4d\u5c45\u4e16\u754c\u7b2c\u4e8c<\/a>\u3002\u6570\u5b57\u56fa\u7136\u4eae\u773c\uff0c\u4f46\u8fd9\u8fd8\u53ea\u662f\u51b0\u5c71\u4e00\u89d2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6700\u8fd1\u4e00\u671f\u7684\u300aTenjin ROI 101\u300b\u8282\u76ee\u4e2d\uff0cPoint2Web\u7684\u589e\u957f\u4e0e\u5546\u52a1\u5408\u4f5c\u8d1f\u8d23\u4ebaMaxon Pugovsky\uff0c\u4ece\u4e00\u4e2a\u66f4\u5b8f\u89c2\u7684\u89c6\u89d2\u5256\u6790\u4e86\u8d8a\u5357\u6e38\u620f\u751f\u6001\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inside Vietnam\u2019s Mobile Gaming Industry | Flappy Bird, Hybrid-Casual Games &amp; D2C Payments\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zr5kseWUSvU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8ba4\u4e3a\u8fd9\u4e2a\u5e02\u573a\u6b63\u5728\u5feb\u901f\u6210\u719f\uff0c\u56fd\u9645\u8d44\u672c\u6301\u7eed\u6d8c\u5165\uff0c\u884c\u4e1a\u7684\u5173\u6ce8\u70b9\u4e5f\u5df2\u7ecf\u4ece\u201c\u505a\u5927\u201d\u8f6c\u5411\u4e86\u201c\u505a\u4e45\u201d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u91cd\u5fc3\u4ece\u4e0b\u8f7d\u91cf\u8f6c\u5411\u6536\u5165<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d8a\u5357\u9760\u5927\u89c4\u6a21\u91cf\u4ea7\u6e38\u620f\u8d77\u5bb6\uff0c\u8fc7\u53bb\u5f88\u591a\u5e74\u91cc\uff0c\u5f53\u5730\u5de5\u4f5c\u5ba4\u9760\u8d85\u4f11\u95f2\u6e38\u620f\u83b7\u5f97\u4e86\u6d77\u91cf\u7684\u4e0b\u8f7d\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5b89\u5353\u5360\u4e3b\u5bfc\u7684\u5e02\u573a\u3002\u5c31\u662f\u9760\u8fd9\u6761\u8def\uff0c\u8d8a\u5357\u505a\u5230\u4e86\u5168\u7403\u624b\u6e38\u4e0b\u8f7d\u91cf\u7b2c\u4e8c\uff0c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\u5982\u4eca\uff0c\u4e1a\u5185\u5df2\u7ecf\u6e05\u695a\uff1a\u53ea\u5173\u6ce8\u4e0b\u8f7d\u91cf\uff0c\u8fdc\u8fdc\u4e0d\u591f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u50cfMaxon\u8bf4\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u8d8a\u5357\u5de5\u4f5c\u5ba4\u7684\u76ee\u6807\u5f88\u660e\u786e\uff1a\u4ece\u8ffd\u6c42\u4e0b\u8f7d\u89c4\u6a21\u8f6c\u5411\u8ffd\u6c42\u6536\u5165\u89c4\u6a21\u3002\u4ed6\u4eec\u8981\u8ba9\u6bcf\u4e00\u6b21\u4e0b\u8f7d\u90fd\u521b\u9020\u51fa\u66f4\u5927\u7684\u4ef7\u503c\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u8d8a\u5357\u5de5\u4f5c\u5ba4\u7684\u76ee\u6807\u5f88\u660e\u786e\uff1a\u4ece\u8ffd\u6c42\u4e0b\u8f7d\u89c4\u6a21\u8f6c\u5411\u8ffd\u6c42\u6536\u5165\u89c4\u6a21\u3002\u4ed6\u4eec\u8981\u8ba9\u6bcf\u4e00\u6b21\u4e0b\u8f7d\u90fd\u521b\u9020\u51fa\u66f4\u5927\u7684\u4ef7\u503c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e00\u8f6c\u53d8\uff0c\u6b63\u4fc3\u4f7f\u5927\u91cf\u5f00\u53d1\u8005\u6d8c\u5411\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u2014\u2014\u8fd9\u7c7b\u4ea7\u54c1\u73a9\u6cd5\u66f4\u6df1\u3001\u6210\u957f\u4f53\u7cfb\u66f4\u5b8c\u5584\u3001\u957f\u671f\u53d8\u73b0\u80fd\u529b\u4e5f\u66f4\u51fa\u8272\u3002\u8fd9\u4e00\u6b65\u51e0\u4e4e\u662f\u5fc5\u7136\u7684\uff0c\u4e5f\u6b63\u597d\u8e29\u5728\u5168\u7403\u624b\u6e38\u884c\u4e1a\u7684\u5927\u8d8b\u52bf\u4e0a\u3002\u7528\u6237\u83b7\u53d6\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u5e7f\u544a\u6536\u5165\u53c8\u5ffd\u9ad8\u5ffd\u4f4e\uff0c\u6240\u4ee5\u63d0\u5347\u73a9\u5bb6\u751f\u547d\u5468\u671f\u4ef7\u503c\uff0c\u65e9\u5c31\u6210\u4e86\u5168\u4e16\u754c\u5de5\u4f5c\u5ba4\u7684\u5934\u53f7\u8bfe\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2.\u521b\u59cb\u4eba\u4e3b\u5bfc\u7684\u5de5\u4f5c\u5ba4\uff0c\u6491\u8d77\u4e86\u6574\u4e2a\u751f\u6001<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d8a\u5357\u6709\u4e00\u4e2a\u5f88\u7279\u522b\u7684\u73b0\u8c61\uff1a\u4e0d\u5c11\u6210\u529f\u7684\u5de5\u4f5c\u5ba4\u81f3\u4eca\u4ecd\u4fdd\u6301\u7740\u72ec\u7acb\u8fd0\u8425\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flappy Bird\u7206\u706b\u4e4b\u540e\uff0c\u4e00\u5927\u6279\u5f00\u53d1\u8005\u4ece\u5927\u516c\u53f8\u8df3\u51fa\u6765\u81ea\u5df1\u521b\u4e1a\u3002\u9760\u7740\u8d8a\u5357\u76f8\u5bf9\u4f4e\u5ec9\u7684\u751f\u6d3b\u6210\u672c\uff0c\u5f88\u591a\u521b\u59cb\u4eba\u81ea\u5df1\u51d1\u94b1\u5c31\u628a\u516c\u53f8\u6491\u4e86\u8d77\u6765\uff0c\u6839\u672c\u4e0d\u9700\u8981\u78b0\u98ce\u6295\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528Maxon\u7684\u8bdd\u8bf4\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u521b\u59cb\u4eba\u81ea\u5df1\u5c31\u662f\u8001\u677f\uff0c\u4e0d\u7528\u5411\u6295\u8d44\u4eba\u6c47\u62a5\uff0c\u4e5f\u4e0d\u7528\u5929\u5929\u60f3\u7740\u600e\u4e48\u5957\u73b0\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u5fc3\u6001\u81f3\u4eca\u4ecd\u5728\u5f71\u54cd\u7740\u8fd9\u4e2a\u884c\u4e1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\u8bb8\u591a\u521b\u59cb\u4eba\u7684\u76ee\u6807\u4e0d\u518d\u662f\u6253\u9020\u516c\u53f8\u7136\u540e\u51fa\u552e\uff0c\u800c\u662f\u4e13\u6ce8\u4e8e\u53ef\u6301\u7eed\u589e\u957f\u548c\u957f\u671f\u4ea7\u54c1\u5f00\u53d1\u3002\u5373\u4f7f\u51fa\u73b0\u6295\u8d44\u673a\u4f1a\uff0c\u4fdd\u6301\u521b\u610f\u63a7\u5236\u6743\u5f80\u5f80\u4ecd\u662f\u4f18\u5148\u8003\u8651\u7684\u4e8b\u9879\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3.\u56fd\u9645\u5408\u4f5c\uff0c\u6bd4\u94b1\u66f4\u91cd\u8981<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d8a\u5357\u8d44\u672c\u70ed\u5ea6\u5728\u5f80\u4e0a\u8d70\uff0c\u4f46\u5de5\u4f5c\u5ba4\u76ef\u7740\u7684\u8fdc\u4e0d\u53ea\u662f\u94b1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maxon\u63d0\u5230\u4e86\u4e24\u4e2a\u4e8b\uff1aPanthera Global\u7684\u62ff\u5230150\u4e07\u7f8e\u5143\u79cd\u5b50\u8f6e\u6295\u8d44\uff0c\u4ee5\u53caNCSoft\u76f4\u63a5\u63a7\u80a1\u4e86Lihuhu Games\u7684\u6bcd\u516c\u53f8\u3002\u8fd9\u4e24\u4ef6\u4e8b\u90fd\u8868\u660e\uff0c\u56fd\u9645\u5e02\u573a\u5bf9\u8d8a\u5357\u6e38\u620f\u751f\u6001\u7684\u4fe1\u5fc3\u6b63\u5728\u589e\u5f3a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u4eec\u63ed\u793a\u4e86\u521b\u59cb\u4eba\u771f\u6b63\u770b\u91cd\u4ec0\u4e48<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u5de5\u4f5c\u5ba4\u627e\u7684\u4e0d\u662f\u5355\u7eaf\u7684\u8d22\u52a1\u6295\u8d44\uff0c\u800c\u662f\u80fd\u5728\u6e38\u620f\u8bbe\u8ba1\u3001\u53d8\u73b0\u3001\u53d1\u884c\u548c\u8fd0\u8425\u4e0a\u5e26\u6765\u771f\u672c\u4e8b\u7684\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d1\u884c\u5546\u3001\u6280\u672f\u63d0\u4f9b\u5546\u548c\u6709\u7ecf\u9a8c\u7684\u8001\u724c\u6e38\u620f\u516c\u53f8\uff0c\u4e0d\u4ec5\u80fd\u51fa\u8d44\uff0c\u8fd8\u80fd\u5206\u4eab\u5b9e\u6218\u7ecf\u9a8c\u2014\u2014\u8fd9\u624d\u662f\u771f\u6b63\u7684\u673a\u4f1a\u6240\u5728\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.\u4e0b\u4e00\u4e2a\u6311\u6218\uff1a\u505a\u51fa\u66f4\u6709\u6df1\u5ea6\u7684\u6e38\u620f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u5341\u5e74\uff0c\u8d8a\u5357\u5de5\u4f5c\u5ba4\u7ec3\u51fa\u4e86\u4e00\u8eab\u8fc7\u786c\u7684\u751f\u4ea7\u80fd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u4eec\u4ee5\u901f\u5ea6\u5feb\u3001\u8fed\u4ee3\u5feb\u3001\u7ba1\u7ebf\u9ad8\u6548\u8457\u79f0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u4e00\u6b65\uff0c\u662f\u505a\u51fa\u73a9\u5bb6\u4f53\u9a8c\u66f4\u4e30\u5bcc\u7684\u6e38\u620f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maxon\u8fd9\u6837\u63cf\u8ff0\u8fd9\u4e2a\u6311\u6218\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c\u4e0b\u4e00\u4e2a\u6311\u6218\uff0c\u662f\u505a\u51fa\u73a9\u6cd5\u66f4\u6df1\u3001\u6210\u957f\u4f53\u7cfb\u66f4\u5f3a\u3001\u5143\u5c42\u66f4\u4e30\u5bcc\u3001\u673a\u5236\u66f4\u65b0\u9896\u3001\u6545\u4e8b\u66f4\u539f\u521b\u7684\u6e38\u620f\u3002\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u8f6c\u578b\u5df2\u7ecf\u5728\u53d1\u751f\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4ee5\u524d\u53ea\u505a\u8d85\u4f11\u95f2\u7684\u5de5\u4f5c\u5ba4\uff0c\u6b63\u5728\u5f80\u6df7\u5408\u4f11\u95f2\u3001\u76ca\u667a\u7c7b\u548c\u5176\u4ed6\u9700\u8981\u66f4\u5f3a\u7559\u5b58\u80fd\u529b\u548c\u66f4\u590d\u6742\u8bbe\u8ba1\u7684\u54c1\u7c7b\u62d3\u5c55\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u56fd\u9645\u5408\u4f5c\u4f19\u4f34\u6765\u8bf4\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u5728\u6e38\u620f\u8bbe\u8ba1\u3001\u4ea7\u54c1\u7ba1\u7406\u3001\u8fd0\u8425\u548c\u53d8\u73b0\u7b49\u9886\u57df\uff0c\u6709\u4e86\u66f4\u591a\u77e5\u8bc6\u5171\u4eab\u7684\u7a7a\u95f4\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u8d8a\u5357\uff0c\u4e0d\u53ea\u662f\u4e00\u4e2a\u5916\u5305\u57fa\u5730<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5916\u5305\u4ecd\u7136\u662f\u8d8a\u5357\u5728\u5168\u7403\u6e38\u620f\u751f\u4ea7\u4e2d\u626e\u6f14\u7684\u91cd\u8981\u89d2\u8272\uff0c\u4f46\u8fd9\u65e9\u5df2\u4e0d\u662f\u8d8a\u5357\u6e38\u620f\u4ea7\u4e1a\u7684\u5168\u90e8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\u7684\u8d8a\u5357\uff0c\u53d1\u884c\u751f\u6001\u76f8\u5f53\u6210\u719f\uff0c\u7528\u6237\u83b7\u53d6\u56e2\u961f\u7ecf\u9a8c\u4e30\u5bcc\uff0c\u9762\u5411\u5168\u7403\u5e02\u573a\u6253\u9020\u539f\u521bIP\u7684\u5de5\u4f5c\u5ba4\u4e5f\u8d8a\u6765\u8d8a\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maxon\u8fd8\u63d0\u5230\uff0c\u4e0d\u5c11\u516c\u53f8\u5df2\u7ecf\u4e0d\u518d\u6ee1\u8db3\u4e8e\u53ea\u505a\u6e38\u620f\uff0c\u5f00\u59cb\u5411\u5de5\u5177\u7c7b\u5e94\u7528\u548c\u5176\u4ed6\u6570\u5b57\u4ea7\u54c1\u62d3\u5c55\u3002\u8fd9\u80cc\u540e\u5176\u5b9e\u662f\u6574\u4e2a\u6280\u672f\u751f\u6001\u8d70\u5411\u6210\u719f\u7684\u4fe1\u53f7\u2014\u2014\u6709\u4e9b\u516c\u53f8\u751a\u81f3\u5df2\u7ecf\u628a\u5de5\u5177\u548c\u975e\u6e38\u620f\u4e1a\u52a1\u505a\u6210\u4e86\u4e3b\u4e1a\uff0c\u6e38\u620f\u53cd\u5012\u9000\u5c45\u5176\u6b21\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u5e02\u573a\u7684\u8fb9\u754c\u6b63\u5728\u88ab\u91cd\u65b0\u5b9a\u4e49\uff0c\u91ce\u5fc3\u66f4\u5927\u4e86\uff0c\u89c6\u91ce\u4e5f\u66f4\u56fd\u9645\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u672a\u6765\u5c55\u671b<\/strong><\/h2>\n\n\n\n<p 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\u53d8\u73b0\u80fd\u529b\u591f\u4e0d\u591f\u786c<\/a>\u3001\u73a9\u6cd5\u6709\u6ca1\u6709\u6df1\u5ea6\u3001\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u662f\u4e0d\u662f\u6218\u7565\u7ea7\u7684\u3002\u9760\u8fd9\u4e9b\uff0c\u8d8a\u5357\u751f\u6001\u624d\u771f\u6b63\u6709\u4e86\u5728\u5168\u7403\u624b\u6e38\u6700\u9ad8\u821e\u53f0\u4e0a\u7ade\u4e89\u7684\u8d44\u672c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u53d1\u884c\u5546\u3001\u5f00\u53d1\u8005\u548c\u589e\u957f\u56e2\u961f\u6765\u8bf4\uff0c\u8d8a\u5357\u4e0d\u518d\u53ea\u662f\u4e00\u4e2a\u503c\u5f97\u5173\u6ce8\u7684\u5e02\u573a\u2014\u2014\u662f\u4e00\u4e2a\u503c\u5f97\u5b66\u4e60\u7684\u5bf9\u8c61\u3002\u00b7 <\/p>","protected":false},"excerpt":{"rendered":"<p>Vietnam has evolved into one of the world&#8217;s most active mobile game development markets. But the real story isn&#8217;t just about downloads. It&#8217;s about how the industry is developing. Vietnam has earned a reputation as a mobile gaming powerhouse. In 2025, the country ranked as the second-largest exporter of mobile games by downloads, with nearly&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-18337","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietnam&#039;s Mobile Gaming Industry: 5 Trends Every Publisher Should Know | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore five key trends shaping Vietnam&#039;s mobile gaming industry, from hybrid-casual games and founder-led studios to investment and global publishing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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