{"id":18351,"date":"2026-09-03T08:47:00","date_gmt":"2026-09-03T08:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=18351"},"modified":"2026-08-18T09:44:21","modified_gmt":"2026-08-18T09:44:21","slug":"vietnam-mobile-gaming-d2c-payments","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/vietnam-mobile-gaming-d2c-payments\/","title":{"rendered":"\u8d8a\u5357\u624b\u6e38\u5e02\u573a\uff1aD2C\u652f\u4ed8"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u53ea\u770bApp Store\u548cGoogle Play\u7684\u6536\u5165\u6570\u636e\uff0c\u4f60\u5f88\u53ef\u80fd\u4f1a\u4f4e\u4f30\u8d8a\u5357\u8fd9\u4e2a\u5168\u7403\u589e\u957f\u6700\u5feb\u7684\u624b\u6e38\u5e02\u573a\u3002 <br><br>\u5927\u591a\u6570\u624b\u6e38\u53d1\u884c\u5546\u5728\u8bc4\u4f30\u4e00\u4e2a\u65b0\u5e02\u573a\u65f6\uff0c\u901a\u5e38\u4f1a\u4ece\u51e0\u4e2a\u719f\u6089\u7684\u6307\u6807\u5165\u624b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u8f7d\u91cf\u6709\u591a\u5c11\uff1f <br>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165\u662f\u591a\u5c11\uff1f <br>\u4e24\u5927\u5e94\u7528\u5546\u5e97\u8d21\u732e\u4e86\u591a\u5c11\u6536\u5165\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u6570\u5b57\u5f53\u7136\u6709\u4ef7\u503c\uff0c\u4f46\u5b83\u4eec\u5e76\u4e0d\u80fd\u53cd\u6620\u5168\u8c8c\u3002\n\u8d8a\u5357\u5c31\u662f\u6700\u5178\u578b\u7684\u4f8b\u5b50\u3002\u4f5c\u4e3a <a href=\"https:\/\/tenjin.com\/zh\/blog\/how-vietnam-became-a-leading-mobile-gaming-market\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/how-vietnam-became-a-leading-mobile-gaming-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5168\u7403\u6700\u5927\u7684\u624b\u6e38\u751f\u4ea7\u56fd\u4e4b\u4e00<\/a> \uff0c\u5982\u679c\u53ea\u770b\u4f20\u7edf\u5e94\u7528\u5546\u5e97\u7684\u6570\u636e\uff0c\u5b83\u7684\u672c\u571f\u5e02\u573a\u89c4\u6a21\u770b\u8d77\u6765\u8fdc\u4e0d\u5982\u9884\u671f\u3002 <br><br>\u5728\u6700\u8fd1\u4e00\u671f\u7684\u300a <strong>Tenjin ROI 101<\/strong>\u300b\u8282\u76ee\u4e2d\uff0cPoint2Web\u7684\u589e\u957f\u4e0e\u5546\u52a1\u5408\u4f5c\u8d1f\u8d23\u4ebaMaxon Pugovsky\u6307\u51fa\uff0c\u5f00\u53d1\u8005\u5728\u8bc4\u4f30\u8d8a\u5357\u6e38\u620f\u751f\u6001\u65f6\uff0c\u9700\u8981\u628a\u89c6\u91ce\u653e\u5bbd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inside Vietnam\u2019s Mobile Gaming Industry | Flappy Bird, Hybrid-Casual Games &amp; D2C Payments\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zr5kseWUSvU?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/tenjin.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e94\u7528\u5546\u5e97\u6570\u636e\u53ea\u662f\u51b0\u5c71\u4e00\u89d2<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u5f00\u53d1\u8005\u4f9d\u8d56\u5e02\u573a\u60c5\u62a5\u5e73\u53f0\u6765\u5224\u65ad\u673a\u4f1a\u5728\u54ea\u91cc\u2014\u2014\u8fd9\u7c7b\u5de5\u5177\u786e\u5b9e\u80fd\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\uff0c\u4f46\u5b83\u4eec\u8bc4\u4f30\u7684\u4e3b\u8981\u662f\u5b98\u65b9\u5e94\u7528\u5546\u5e97\u5185\u7684\u4ea4\u6613\uff0c\u4f46\u5728\u8d8a\u5357\uff0c\u73a9\u5bb6\u7684\u4ed8\u8d39\u4e60\u60ef\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maxon\u5728\u8282\u76ee\u4e2d\u63d0\u5230\uff0c\u8d8a\u5357\u5e02\u573a\u6709\u5f88\u5927\u4e00\u90e8\u5206\u4ea4\u6613\u662f\u901a\u8fc7\u76f4\u4ed8\u6e20\u9053\u548c\u7f51\u9875\u5546\u57ce\u5b8c\u6210\u7684\uff0c\u800c\u975e\u4f20\u7edf\u7684\u5e94\u7528\u5546\u5e97\u7ed3\u7b97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6d77\u5916\u53d1\u884c\u5546\u6765\u8bf4\uff0c\u53ea\u770b\u5e94\u7528\u5546\u5e97\u7684\u6536\u5165\u6570\u636e\u53ef\u80fd\u4f1a\u4e25\u91cd\u4f4e\u4f30\u8fd9\u4e2a\u5e02\u573a\u7684\u771f\u5b9e\u89c4\u6a21\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D2C\u4e3a\u4ec0\u4e48\u8d8a\u6765\u8d8a\u91cd\u8981<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D2C\u652f\u4ed8\u5728\u8d8a\u5357\u7684\u5174\u8d77\u4e0d\u662f\u5076\u7136\u7684<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5730\u53d1\u884c\u5546\u548c\u5f00\u53d1\u8005\u7ecf\u8fc7\u591a\u5e74\u79ef\u7d2f\uff0c\u5df2\u7ecf\u5efa\u7acb\u8d77\u4e00\u5957\u66f4\u8d34\u8fd1\u73a9\u5bb6\u9700\u6c42\u7684\u652f\u4ed8\u751f\u6001\uff0c\u8fd9\u5957\u751f\u6001\u5305\u62ec\u672c\u5730\u652f\u4ed8\u670d\u52a1\u5546\u3001\u7f51\u9875\u5546\u57ce\u548c\u5176\u4ed6\u76f4\u63a5\u8d2d\u4e70\u6e20\u9053\uff0c\u6bd4\u6807\u51c6\u7684\u5e94\u7528\u5185\u8d2d\u4e70\u66f4\u52a0\u7075\u6d3b\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u5927\u91cf\u73a9\u5bb6\u5df2\u7ecf\u4e60\u60ef\u4e86\u5728\u4f20\u7edf\u5e94\u7528\u5546\u5e97\u4e4b\u5916\u5b8c\u6210\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u5f00\u53d1\u8005\u6765\u8bf4\uff0c\u8fd9\u4e9b\u6e20\u9053\u4e5f\u5e26\u6765\u4e86\u66f4\u591a\u597d\u5904\uff1a\u53ef\u4ee5\u76f4\u63a5\u8ddf\u73a9\u5bb6\u6253\u4ea4\u9053\u3001\u505a\u9488\u5bf9\u6027\u4fc3\u9500\u3001\u8fd8\u80fd\u5c11\u88ab\u5e73\u53f0\u62bd\u6210\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u4e14\u8fd9\u80a1\u98ce\u6f6e\u4e0d\u5149\u5728\u8d8a\u5357\u522e\uff0c\u73b0\u5728\u5168\u7403\u8d8a\u6765\u8d8a\u591a\u7684\u53d1\u884c\u5546\u90fd\u628aD2C\u7b56\u7565\u5199\u8fdb\u4e86\u81ea\u5df1\u7684\u957f\u671f\u53d8\u73b0\u8ba1\u5212\u91cc\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u672c\u5730\u5408\u4f5c\u4f19\u4f34\u4e0d\u53ef\u6216\u7f3a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u7406\u89e3\u8d8a\u5357\u7684\u652f\u4ed8\u683c\u5c40\uff0c\u5c31\u5fc5\u987b\u4e86\u89e3\u5b83\u7684\u53d1\u884c\u751f\u6001\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maxon\u5728\u5bf9\u8bdd\u4e2d\u89e3\u91ca\u8bf4\uff0c\u672c\u5730\u53d1\u884c\u5546\u5728\u5e2e\u52a9\u6d77\u5916\u5f00\u53d1\u8005\u5904\u7406\u724c\u7167\u7533\u8bf7\u3001\u652f\u4ed8\u5bf9\u63a5\u3001\u5ba2\u6237\u670d\u52a1\u548c\u5e02\u573a\u8425\u9500\u7b49\u65b9\u9762\uff0c\u53d1\u6325\u7740\u4e0d\u53ef\u66ff\u4ee3\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u529f\u7684\u6e38\u620f\u5de5\u4f5c\u5ba4\u4e0d\u4f1a\u628a\u53d1\u884c\u7b80\u5355\u5730\u770b\u4f5c\u4e00\u4efd\u5206\u53d1\u5408\u540c\uff0c\u800c\u662f\u628a\u672c\u5730\u5408\u4f5c\u4f19\u4f34\u5f53\u6210\u81ea\u5df1\u56e2\u961f\u7684\u5ef6\u4f38\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u521d\u6b21\u8fdb\u5165\u8d8a\u5357\u5e02\u573a\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u8fd9\u79cd\u672c\u5730\u7ecf\u9a8c\u80fd\u5927\u5e45\u964d\u4f4e\u8fd0\u8425\u590d\u6742\u5ea6\uff0c\u5e2e\u52a9\u4ea7\u54c1\u66f4\u9ad8\u6548\u5730\u89e6\u8fbe\u76ee\u6807\u73a9\u5bb6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8df3\u51fa\u6570\u636e\u9762\u677f\u770b\u95ee\u9898<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u573a\u8ba8\u8bba\u53cd\u590d\u5f3a\u8c03\u4e00\u4e2a\u6838\u5fc3\uff1a\u770b\u6570\u636e\u4e0d\u80fd\u8131\u79bb\u5e02\u573a\u80cc\u666f\uff0c\u4e0b\u8f7d\u91cf\u3001\u6536\u5165\u3001\u7559\u5b58\u8fd9\u4e9b\u6307\u6807\u56fa\u7136\u5173\u952e\uff0c\u4f46\u53ea\u6709\u7ed3\u5408\u5bf9\u672c\u5730\u5e02\u573a\u52a8\u6001\u7684\u7406\u89e3\uff0c\u5b83\u4eec\u624d\u80fd\u771f\u6b63\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/vietnams-mobile-gaming-industry-5-trends\/\" type=\"link\" id=\"https:\/\/tenjin.com\/blog\/vietnams-mobile-gaming-industry-5-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8d8a\u5357\u7684\u6e38\u620f\u751f\u6001 <\/a>\u4e0e\u8bb8\u591a\u897f\u65b9\u5e02\u573a\u6709\u7740\u672c\u8d28\u533a\u522b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u59cb\u4eba\u4e3b\u5bfc\u7684\u5de5\u4f5c\u5ba4\u3001\u591a\u6837\u5316\u7684\u652f\u4ed8\u6e20\u9053\u3001\u5feb\u901f\u53d8\u5316\u7684\u53d1\u884c\u683c\u5c40\u2014\u2014\u8fd9\u4e9b\u56e0\u7d20\u5171\u540c\u6784\u6210\u4e86\u4e00\u5957\u65e0\u6cd5\u88ab\u6807\u51c6\u62a5\u544a\u5de5\u5177\u5b8c\u6574\u5448\u73b0\u7684\u751f\u6001\u7cfb\u7edf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u8fd9\u5e76\u4e0d\u4ee3\u8868\u6570\u636e\u6ca1\u6709\u4ef7\u503c\uff0c\u800c\u662f\u8bf4\u89e3\u8bfb\u6570\u636e\u65f6\u5fc5\u987b\u7ed3\u5408\u672c\u5730\u8ba4\u77e5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8d8a\u5357\u5e02\u573a\u8fd8\u5728\u6210\u957f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d8a\u5357\u624b\u6e38\u884c\u4e1a\u6b63\u5728\u52a0\u901f\u6210\u719f\uff1a\u672c\u571f\u5de5\u4f5c\u5ba4\u7684\u4ea7\u54c1\u8d8a\u505a\u8d8a\u597d\uff0c\u4e00\u8fb9\u5f80\u6d77\u5916\u51b2\uff0c\u4e00\u8fb9\u5438\u5f15\u66f4\u591a\u8d44\u672c\u8fdb\u6765\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u5f00\u53d1\u8005\u4e5f\u5728\u4e0d\u65ad\u6478\u7d22\u65b0\u7684\u83b7\u5ba2\u548c\u53d8\u73b0\u65b9\u5f0f\uff0c\u672c\u571f\u5e02\u573a\u7684\u91cd\u8981\u6027\u8d8a\u6765\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u53d1\u884c\u5546\u548c\u589e\u957f\u56e2\u961f\u6765\u8bf4\uff1a\u4e86\u89e3\u4e00\u4e2a\u5e02\u573a\uff0c\u4e0d\u80fd\u5149\u770b\u6570\u636e\u9762\u677f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u5f97\u5f04\u660e\u767d\u73a9\u5bb6\u662f\u600e\u4e48\u627e\u5230\u6e38\u620f\u7684\u3001\u4ed6\u4eec\u4e60\u60ef\u600e\u4e48\u82b1\u94b1\u3001<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u5224\u65ad\u4e0d\u80fd\u4ee3\u66ff\u6570\u636e\uff0c\u4f46\u80fd\u7ed9\u6570\u636e\u914d\u4e0a\u80cc\u666f\u77e5\u8bc6\uff0c\u8ba9\u6570\u636e\u771f\u6b63\u6d3e\u4e0a\u7528\u573a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3b\u8981\u7ed3\u8bba<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e94\u7528\u5546\u5e97\u6536\u5165\u662f\u91cd\u8981\u53c2\u8003\uff0c\u4f46\u4e0d\u80fd\u4ee3\u8868\u8d8a\u5357\u6e38\u620f\u5e02\u573a\u7684\u5168\u8c8c\u3002<\/li>\n\n\n\n<li>D2C\u652f\u4ed8\u548c\u7f51\u9875\u5546\u57ce\u5728\u8d8a\u5357\u73a9\u5bb6\u7684\u6d88\u8d39\u4e60\u60ef\u4e2d\u626e\u6f14\u7740\u5173\u952e\u89d2\u8272\u3002<\/li>\n\n\n\n<li>\u672c\u5730\u53d1\u884c\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u5728\u724c\u7167\u3001\u652f\u4ed8\u3001\u5206\u53d1\u7b49\u73af\u8282\u63d0\u4f9b\u5b9e\u8d28\u6027\u5e2e\u52a9\u3002<\/li>\n\n\n\n<li>\u53ea\u6709\u628a\u6570\u636e\u5206\u6790\u548c\u672c\u5730\u5e02\u573a\u8ba4\u77e5\u7ed3\u5408\u8d77\u6765\uff0c\u624d\u80fd\u505a\u51fa\u66f4\u9760\u8c31\u7684\u5546\u4e1a\u51b3\u7b56\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Looking at App Store and Google Play revenue alone can paint an incomplete picture of one of the world&#8217;s fastest-growing mobile gaming markets. When evaluating a new market, most mobile game publishers start with familiar metrics. You ask the standard questions that look like: How many downloads are there? What&#8217;s the average revenue per user?&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-18351","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vietnam&#039;s Mobile Gaming Market: D2C Payments | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn why App Store revenue only reveals part of Vietnam&#039;s mobile gaming market and how D2C payments, web shops, and local publishers shape monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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