{"id":18413,"date":"2026-08-28T11:50:53","date_gmt":"2026-08-28T11:50:53","guid":{"rendered":"https:\/\/tenjin.com\/?p=18413"},"modified":"2026-09-16T14:34:33","modified_gmt":"2026-09-16T14:34:33","slug":"subscription-app-models-free-trial-vs-freemium-vs-paid","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/","title":{"rendered":"\u8ba2\u9605\u7c7bApp\u7684\u4e09\u79cd\u6a21\u5f0f\uff1a\u514d\u8d39\u8bd5\u7528 vs \u514d\u8d39\u589e\u503c vs \u4ed8\u8d39\u8ba2\u9605"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6bcf\u4e2a <a href=\"https:\/\/tenjin.com\/zh\/blog\/app-subscriptions\/\">subscription app<\/a> eventually asks the same question: how much should we give away before we ask someone to pay? Get it right, and the app builds a steady base of subscribers who stick around. Get it wrong, and user acquisition (UA) teams end up chasing <a href=\"https:\/\/tenjin.com\/zh\/glossary\/install\/\">installs<\/a> that never turn into revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u8fd9\u4e2a\u95ee\u9898\u8fdc\u4e0d\u6b62\u662f\u4ea7\u54c1\u8bbe\u8ba1\u5c42\u9762\u7684\u95ee\u9898\u3002\u9009\u54ea\u79cd\u8ba2\u9605\u6a21\u5f0f\uff1a\u514d\u8d39\u8bd5\u7528\u3001\u514d\u8d39\u589e\u503c\u8fd8\u662f\u4ed8\u8d39\u8ba2\u9605\u2014\u2014\u76f4\u63a5\u51b3\u5b9a\u4e86\u4e09\u4ef6\u4e8b\uff1a\u7528\u6237\u753b\u50cf\u3001\u5e7f\u544a\u7d20\u6750\u5448\u73b0\u3001\u6295\u653e\u6548\u679c\u5468\u671f\u3002\u4e24\u6b3eApp\u7684\u7ed3\u679c\u53ef\u80fd\u5b8c\u5168\u76f8\u53cd\uff0c\u5f52\u6839\u7ed3\u5e95\u5c31\u4e00\u4e2a\u539f\u56e0\uff1a\u4e0d\u540c\u7684\u5438\u5f15\u6a21\u5f0f\uff0c\u7ed9\u7528\u6237\u94fa\u4e86\u4e0d\u540c\u7684\u4ed8\u8d39\u8def\u7ebf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e09\u79cd\u6a21\u5f0f\u5230\u5e95\u5dee\u5728\u54ea\uff1f\u6bcf\u4e00\u79cd\u4f1a\u600e\u4e48\u5f71\u54cd\u79fb\u52a8\u7aef\u83b7\u5ba2\uff1f\u589e\u957f\u56e2\u961f\u53c8\u8be5\u770b\u54ea\u4e9b\u6307\u6807\uff0c\u624d\u80fd\u5206\u6e05\"\u88c5\u4e86\"\u548c\"\u4ed8\u4e86\"\u7684\u533a\u522b\uff1f\u8fd9\u7bc7\u6587\u7ae0\u4f1a\u9010\u4e00\u62c6\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u514d\u8d39\u8bd5\u7528\u3001\u514d\u8d39\u589e\u503c\u548c\u4ed8\u8d39\u8ba2\u9605\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u7406\u89e3\u8fd9\u4e09\u79cd\u6a21\u5f0f\uff0c\u6700\u7b80\u5355\u7684\u65b9\u6cd5\u5c31\u662f\u62c6\u6210\u4e24\u4e2a\u95ee\u9898\uff1a\u4f60\u7ed9\u7684\u4f18\u60e0\u662f\u4ec0\u4e48\uff1f\u7528\u6237\u8fdb\u6765\u7684\u8def\u5f84\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3e\u4e2a\u4f8b\u5b50\uff0c <strong>\u514d\u8d39\u8bd5\u7528<\/strong> \u672c\u8d28\u4e0a\u662f\u4e00\u79cd\u4f18\u60e0\u624b\u6bb5\uff1a\u5728\u6b63\u5f0f\u6263\u8d39\u524d\uff0c\u7ed9\u7528\u6237\u4e00\u6bb5\u6709\u9650\u65f6\u95f4\u968f\u4fbf\u7528\u3002\u6bd4\u5982\u4e00\u6b3e\u8bed\u8a00\u5b66\u4e60App\uff0c\u5148\u8ba9\u4f60\u514d\u8d39\u4f53\u9a8c7\u5929\u5b8c\u6574\u529f\u80fd\uff0c7\u5929\u540e\u5f00\u59cb\u6536\u5e74\u8d39\uff0c\u4f60\u4e0d\u53d6\u6d88\u5b83\u5c31\u9ed8\u8ba4\u4f60\u540c\u610f\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u514d\u8d39\u589e\u503c\u6a21\u5f0f<\/strong> \u53ef\u4ee5\u4e00\u76f4\u7528\u514d\u8d39\u7248\uff0c\u6c38\u8fdc\u4e0d\u82b1\u94b1\u4e5f\u884c\uff0c\u4f46\u9ad8\u7ea7\u529f\u80fd\u3001\u66f4\u591a\u5185\u5bb9\u3001\u66f4\u9ad8\u4e0a\u9650\u8fd9\u4e9b\u597d\u4e1c\u897f\uff0c\u5f97\u638f\u94b1\u624d\u7ed9\u4f60\u5f00\u3002\u67d0\u4e9b\u4fee\u56feApp\u5c31\u662f\u8fd9\u6837\u2014\u2014\u57fa\u7840\u5de5\u5177\u514d\u8d39\uff0c\u4f46\u65e0\u9650\u5bfc\u51fa\u548c\u9ad8\u7ea7\u7279\u6548\u9700\u8981\u4ed8\u8d39\u8ba2\u9605\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- <strong>\u4ed8\u8d39\u8ba2\u9605<\/strong> \u6838\u5fc3\u529f\u80fd\u9501\u5728\u4ed8\u8d39\u5899\uff0c\u6309\u6708\u6309\u5e74\u4ea4\u94b1\u624d\u80fd\u89e3\u9501\u3002\u5b83\u5f53\u7136\u4e5f\u53ef\u4ee5\u5e26\u8bd5\u7528\u671f\u3001\u9996\u5355\u6298\u6263\u6216\u9650\u65f6\u9884\u89c8\uff0c\u4f46\u4e0d\u7ba1\u4f18\u60e0\u600e\u4e48\u5305\u88c5\uff0c\u4ea7\u54c1\u672c\u8d28\u4e0a\u5c31\u662f\u4ed8\u8d39\u624d\u80fd\u7528\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u8ba2\u9605\u6a21\u5f0f<\/strong><\/td><td><strong>\u7528\u6237\u4f53\u9a8c<\/strong><\/td><td><strong>\u6536\u5165\u8def\u5f84<\/strong><\/td><td><strong>\u83b7\u5ba2\u76ee\u6807<\/strong><\/td><\/tr><tr><td>\u514d\u8d39\u8bd5\u7528<\/td><td>\u4e34\u65f6\u7684\u9ad8\u7ea7\u8bbf\u95ee\u6743\u9650<\/td><td>\u8bd5\u7528\u8f6c\u5316\u4e3a\u4ed8\u8d39\u8ba2\u9605<\/td><td>\u6295\u653e\u662f\u5426\u5e26\u6765\u4e86\u90a3\u4e9b\u613f\u610f\u8f6c\u5316\u5e76\u7559\u4e0b\u6765\u7684\u7528\u6237\uff1f<\/td><\/tr><tr><td>\u514d\u8d39\u589e\u503c\u6a21\u5f0f<\/td><td>\u6c38\u4e45\u514d\u8d39\u5c42\u7ea7+\u53ef\u9009\u7684\u9ad8\u7ea7\u5347\u7ea7<\/td><td>\u514d\u8d39\u7528\u6237\u76f4\u63a5\u5347\u7ea7\u6216\u5f00\u59cb\u9ad8\u7ea7\u8bd5\u7528<\/td><td>\u6295\u653e\u662f\u5426\u5e26\u6765\u4e86\u90a3\u4e9b\u5148\u6d3b\u8dc3\u4f7f\u7528\u3001\u540e\u6765\u624d\u6210\u4e3a\u8ba2\u9605\u7528\u6237\u7684\u514d\u8d39\u7528\u6237\uff1f<\/td><\/tr><tr><td>\u4ed8\u8d39\u8ba2\u9605<\/td><td>\u901a\u8fc7\u5b9a\u671f\u4ed8\u8d39\u6301\u7eed\u83b7\u5f97\u8bbf\u95ee\u6743\u9650<\/td><td>\u76f4\u63a5\u8ba2\u9605\uff0c\u901a\u5e38\u5728\u8bd5\u7528\u6216\u4f18\u60e0\u4e4b\u540e<\/td><td>\u6295\u653e\u662f\u5426\u5e26\u6765\u4e86\u90a3\u4e9b\u80fd\u4ea7\u751f\u7ecf\u5e38\u6027\u6536\u5165\u7684\u8ba2\u9605\u7528\u6237\uff1f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c <strong>\u5b8c\u5168\u514d\u8d39\u7684App\u548c\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u662f\u4e0d\u540c\u7684 <\/strong>\u3002\u5b8c\u5168\u514d\u8d39\u7684App\u4e0d\u9700\u8981\u8ba2\u9605\u5373\u53ef\u6301\u7eed\u4f7f\u7528\uff0c\u901a\u5e38\u901a\u8fc7\u5e94\u7528\u5185\u5e7f\u544a\u3001\u5185\u8d2d\u3001\u7535\u5546\u3001\u5408\u4f5c\u6216\u6df7\u5408\u53d8\u73b0\u6a21\u5f0f\u6765\u76c8\u5229\u3002\u5982\u679c\u6ca1\u6709\u5347\u7ea7\u5230\u8ba2\u9605\u7684\u8def\u5f84\uff0c\u90a3\u4e48\u8ba2\u9605\u751f\u547d\u5468\u671f\u6307\u6807\u5c31\u4e0d\u4f1a\u6210\u4e3a\u5176\u6838\u5fc3\u8003\u6838\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u5916\uff0c\u5efa\u8bae\u907f\u514d\u4f7f\u7528\u201c\u514d\u8d39\u8ba2\u9605\u6a21\u5f0f\u201d\u8fd9\u4e2a\u8bf4\u6cd5\u3002\u8fd9\u4e2a\u8bcd\u65e2\u53ef\u4ee5\u6307\u6c38\u4e45\u514d\u8d39\u65b9\u6848\uff0c\u4e5f\u53ef\u4ee5\u6307\u9650\u65f6\u514d\u8d39\u8bd5\u7528\uff0c\u800c\u8fd9\u4e24\u79cd\u4ee3\u8868\u7740\u5b8c\u5168\u4e0d\u540c\u7684\u7528\u6237\u65c5\u7a0b\u3002\u5728\u672c\u6587\u4e2d\uff0c <em>\u514d\u8d39\u5c42\u7ea7<\/em> \u6216 <em>\u514d\u8d39\u65b9\u6848<\/em> \u6307\u7684\u662f\u6301\u7eed <em>\u514d\u8d39\u8bd5\u7528<\/em> \uff1b\u514d\u8d39\u8bd5\u7528\u6307\u7684\u662f\u4e34\u65f6\u7684\u9ad8\u7ea7\u529f\u80fd\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8ba2\u9605\u6a21\u5f0f\u4e0eUA\u76ee\u6807<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528 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class=\"wp-block-paragraph\">\u6240\u4ee5\u8bf4\u5230\u5e95\uff0c\u8ba2\u9605\u7c7bApp\u4e00\u5b9a\u8981\u8ba9\u5e7f\u544a\u91cc\u8bf4\u7684\u548c\u7528\u6237\u5b9e\u9645\u4f53\u9a8c\u5230\u7684\u4fdd\u6301\u4e00\u81f4\u3002\u5982\u679c\u5e7f\u544a\u7ed9\u4eba\u611f\u89c9\u201c\u70b9\u8fdb\u6765\u5c31\u80fd\u723d\u201d\uff0c\u4f46\u4ed8\u8d39\u5899\u3001\u4ea7\u54c1\u6d41\u7a0b\u6216\u8005\u8bd5\u7528\u4f53\u9a8c\u5b8c\u5168\u662f\u53e6\u4e00\u56de\u4e8b\uff0c\u90a3\u5c31\u7b97\u8bd5\u7528\u6570\u636e\u770b\u7740\u4e0d\u9519\uff0c\u53d6\u6d88\u7387\u4e5f\u4f1a\u8ddf\u7740\u6da8\u4e0a\u6765\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u4e3a\u4f60\u7684App\u9009\u62e9\u5408\u9002\u7684\u8ba2\u9605\u6a21\u5f0f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ca1\u6709\u54ea\u4e2a\u8ba2\u9605\u6a21\u5f0f\u662f\u6240\u6709\u4eba\u90fd\u597d\u7528\u7684\u3002\u9009\u54ea\u4e2a\uff0c\u5f97\u770b\u4f60\u505a\u7684\u5230\u5e95\u662f\u4ec0\u4e48\u4ea7\u54c1\u3001\u7528\u6237\u591a\u4e45\u624d\u80fd\u4f53\u4f1a\u5230\u5b83\u7684\u597d\u3001\u4ee5\u53ca\u4f60\u80fd\u514d\u8d39\u6491\u5230\u5565\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u4ece\u4e94\u4e2a\u95ee\u9898\u5f00\u59cb\u8003\u8651\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4f60\u7684\u4e1c\u897f\uff0c\u7528\u6237\u4f1a\u4e0d\u4f1a\u53cd\u590d\u7528\uff1f<\/strong> <br>\u8ba2\u9605\u5236\u6700\u9002\u5408\u90a3\u79cd\u7528\u6237\u9694\u4e09\u5dee\u4e94\u5c31\u5f97\u6253\u5f00\u7684\u4ea7\u54c1\u3002\u6bd4\u5982\u4e00\u76f4\u6709\u66f4\u65b0\u5185\u5bb9\u7684\u3001\u80fd\u6301\u7eed\u7ed9\u5efa\u8bae\u7684\u3001\u6bcf\u5929\u90fd\u4f1a\u63a8\u9001\u70b9\u6709\u7528\u7684\u3001\u6216\u8005\u7528\u6237\u5df2\u7ecf\u4e60\u60ef\u4e86\u79bb\u4e0d\u5f00\u7684\u3002\u8981\u662f\u7528\u6237\u7528\u4e00\u6b21\u5c31\u4e0d\u6765\u4e86\uff0c\u90a3\u641e\u8ba2\u9605\u53ef\u80fd\u4e0d\u592a\u5408\u9002\u3002<br><\/li>\n\n\n\n<li><strong>\u7528\u6237\u662f\u5426\u9700\u8981\u65f6\u95f4\u624d\u80fd\u7406\u89e3\u4ea7\u54c1\uff1f<\/strong> <br>\u5982\u679c\u4f60\u7684\u4ea7\u54c1\u4e0d\u662f\u4e00\u4e0a\u6765\u5c31\u8ba9\u4eba\u773c\u524d\u4e00\u4eae\uff0c\u800c\u662f\u9700\u8981\u7528\u51e0\u6b21\u624d\u80fd\u770b\u51fa\u6548\u679c\uff0c\u90a3\u514d\u8d39\u8bd5\u7528\u662f\u4e2a\u597d\u529e\u6cd5\u3002\u4f46\u8bd5\u7528\u671f\u5f97\u7ed9\u591f\u65f6\u95f4\uff0c\u522b\u5149\u987e\u7740\u62c9\u4eba\u5934\u3002\u6bd4\u5982\u5065\u5eb7\u7c7b\u7684App\uff0c\u7528\u6237\u5f97\u575a\u6301\u7528\u4e00\u4e24\u5468\u624d\u80fd\u770b\u5230\u53d8\u5316\uff0c\u8bd5\u7528\u671f\u8bbe\u4e09\u5929\u7b49\u4e8e\u767d\u642d\u3002<br><\/li>\n\n\n\n<li><strong>\u514d\u8d39\u7248\u80fd\u4e0d\u80fd\u8ba9\u7528\u6237\u89c9\u5f97\u6709\u7528\uff0c\u4f46\u53c8\u4e0d\u4f1a\u6ee1\u8db3\u5230\u4e0d\u60f3\u638f\u94b1\uff1f<\/strong> <br>\u514d\u8d39\u7248\u7684\u597d\u5904\u662f\u80fd\u5e2e\u4f60\u62c9\u66f4\u591a\u4eba\u8fdb\u6765\u8bd5\u8bd5\u3002\u4f46\u574f\u5904\u4e5f\u660e\u663e\u2014\u2014\u514d\u8d39\u7528\u6237\u591a\u4e86\uff0c\u5ba2\u670d\u8981\u7ba1\u3001\u670d\u52a1\u5668\u8981\u625b\u3001\u56e2\u961f\u7cbe\u529b\u4e5f\u5f97\u642d\u8fdb\u53bb\u3002\u6240\u4ee5\u514d\u8d39\u7248\u5f97\u628a\u63e1\u597d\u5206\u5bf8\uff1a\u8ba9\u7528\u6237\u89c9\u5f97\u633a\u597d\u7528\uff0c\u4f46\u603b\u5dee\u90a3\u4e48\u4e00\u53e3\u6c14\uff0c\u60f3\u7528\u5f97\u723d\u5c31\u5f97\u5347\u7ea7\u3002\u800c\u4e14\u5347\u7ea7\u7684\u8def\u5f97\u660e\u660e\u767d\u767d\uff0c\u4e0d\u80fd\u8ba9\u7528\u6237\u81ea\u5df1\u778e\u731c\u3002<br><\/li>\n\n\n\n<li><strong>\u4ed8\u8d39\u5899\u7684\u4f5c\u7528\u548c\u4e3b\u8981\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/strong> <br>\u8ba9\u7528\u6237\u5c1d\u5230\u751c\u5934\uff0c\u518d\u8ba9\u4ed6\u638f\u94b1\u3002\u4e0d\u8981\u5728\u4ed6\u4eec\u8fd8\u6ca1\u7406\u89e3\u4e3a\u4ec0\u4e48\u8981\u4ed8\u8d39\u4e4b\u524d\u5c31\u8ba9\u7528\u6237\u638f\u94b1\u3002<br><\/li>\n\n\n\n<li><strong>\u7b97\u6e05\u695a\u6bcf\u4e2a\u6e20\u9053\u5230\u5e95\u503c\u4e0d\u503c<\/strong> <br>\u5982\u679c\u6570\u636e\u770b\u4e0d\u900f\uff0c\u56e2\u961f\u5c31\u5bb9\u6613\u53ea\u76ef\u7740\u90a3\u4e9b\u8868\u9762\u597d\u770b\u7684\u6307\u6807\uff1a\u8c01\u5e26\u6765\u7684\u5b89\u88c5\u4fbf\u5b9c\u3001\u8c01\u7684\u8bd5\u7528\u91cf\u5927\u3001\u8c01\u7684\u9996\u5355\u591a\u3002\u4f46\u6709\u65f6\u5019\u4e00\u4e2a\u6e20\u9053\u7b2c\u4e00\u5929\u6570\u636e\u4e00\u822c\uff0c\u53ef\u4eba\u5bb6\u5e26\u6765\u7684\u7528\u6237\u7eed\u8d39\u7387\u9ad8\uff0c\u957f\u8fdc\u770b\u53cd\u800c\u66f4\u8d5a\u94b1\u3002\u6240\u4ee5\u522b\u5149\u770b\u773c\u524d\uff0c\u5f97\u7b97\u603b\u8d26\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf4\u5230\u5e95\uff0c\u9009\u8ba2\u9605\u6a21\u5f0f\u6ca1\u6709\u6807\u51c6\u7b54\u6848\u3002\u6a21\u5f0f\u672c\u8eab\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u662f\u4f60\u6709\u6ca1\u6709\u4e00\u5957\u80fd\u628a\u8d26\u7b97\u6e05\u695a\u7684\u4f53\u7cfb\u3002\u8d26\u7b97\u660e\u767d\u4e86\uff0c\u6a21\u5f0f\u81ea\u7136\u5c31\u5bf9\u8def\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48\u4ec5\u6709\u8bd5\u7528\u548c\u65b0\u8ba2\u9605\u662f\u4e0d\u591f\u7684<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-trials\/\">Trial starts<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-subscriptions\/\">new subscriptions<\/a> are important. They indicate that a campaign can move users into the paid journey. But they do not reveal whether those users will remain valuable after their first decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5047\u8bbe\u540c\u4e00\u4e2aApp\u6709\u4e24\u4e2a\u83b7\u5ba2\u6295\u653e\u3002\u6295\u653eA\u4ee5\u66f4\u4f4e\u6210\u672c\u83b7\u5f97\u4e861000\u6b21\u8bd5\u7528\uff0c\u6295\u653eB\u4ee5\u66f4\u9ad8\u6210\u672c\u83b7\u5f97\u4e86700\u6b21\u8bd5\u7528\u3002\u4f46\u5982\u679cA\u62c9\u6765\u7684\u90a3\u4e9b\u4eba\uff0c\u8fd8\u6ca1\u5230\u7eed\u8d39\u5c31\u5168\u8dd1\u4e86\uff0c\u800cB\u7684\u4eba\u7559\u4e0b\u6765\u4e00\u76f4\u4ed8\u94b1\uff0c\u90a3B\u8d5a\u7684\u94b1\u53cd\u800c\u6bd4A\u591a\u5f97\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u6b21\u4ed8\u8d39\u4e5f\u662f\u4e00\u6837\u3002\u6709\u7684\u6e20\u9053\u9760\u4fc3\u9500\u62c9\u4e86\u4e00\u5806\u6708\u4ed8\u7528\u6237\uff0c\u6570\u5b57\u5f88\u597d\u770b\uff1b\u53e6\u4e00\u4e2a\u6e20\u9053\u62c9\u7684\u5e74\u4ed8\u7528\u6237\u867d\u7136\u5c11\uff0c\u4f46\u7eed\u8d39\u7387\u7279\u522b\u9ad8\u3002\u5982\u679c\u4f60\u53ea\u76ef\u7740\u65b0\u8ba2\u9605\u6570\uff0c\u8fd9\u4e24\u8005\u7684\u5dee\u522b\u6839\u672c\u770b\u4e0d\u51fa\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u8861\u91cf\u9700\u8981\u56de\u7b54\u4e09\u4e2a\u76f8\u4e92\u5173\u8054\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8f6c\u5316\u8d28\u91cf<\/strong><br>\u54ea\u4e9b\u6295\u653e\u62c9\u6765\u4e86\u8bd5\u7528\u6216\u8ba2\u9605\u7684\u7528\u6237\uff1f<br><\/li>\n\n\n\n<li><strong>\u7559\u5b58\u8d28\u91cf<\/strong><br>\u54ea\u4e9b\u6295\u653e\u62c9\u6765\u4e86\u7eed\u8d39\u800c\u975e\u5230\u671f\u5c31\u53d6\u6d88\u7684\u7528\u6237\uff1f<br><\/li>\n\n\n\n<li><strong>\u6536\u5165\u8d28\u91cf<\/strong><br>\u54ea\u4e9b\u6295\u653e\u957f\u671f\u6765\u770b\uff0c\u8d5a\u5230\u7684\u8ba2\u9605\u94b1\u6700\u591a\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e0\u8bbaApp\u91c7\u7528\u8bd5\u7528\u3001\u514d\u8d39\u589e\u503c\u8fd8\u662f\u76f4\u63a5\u4ed8\u8d39\u6a21\u5f0f\uff0c\u8fd9\u4e09\u4e2a\u95ee\u9898\u90fd\u5f97\u60f3\u6e05\u695a\u3002\u7528\u6237\u8fdb\u6765\u7684\u65b9\u5f0f\u4e0d\u4e00\u6837\uff0c\u4f46\u6700\u7ec8\u7684\u76ee\u6807\u662f\u4e00\u6837\u7684\uff1a\u627e\u5230\u90a3\u4e9b\u8ba2\u9605\u8d21\u732e\u7684\u4ef7\u503c\u5927\u4e8e\u4f60\u82b1\u51fa\u53bb\u7684\u83b7\u5ba2\u6210\u672c\u7684\u4eba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e94\u8be5\u5173\u6ce8\u54ea\u4e9b\u8ba2\u9605\u6307\u6807\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u8fdb\u6765\u4e4b\u540e\uff0c\u4f60\u4e0d\u80fd\u5149\u76ef\u7740\u4ed6\u8fdb\u6ca1\u8fdb\u6765\uff0c\u8fd8\u5f97\u770b\u4ed6\u5f85\u4e86\u591a\u4e45\u3001\u82b1\u4e86\u591a\u5c11\u94b1\u3002 <a href=\"https:\/\/tenjin.com\/zh\/blog\/ios-subscription-revenue-reporting-open-beta\/\" data-type=\"link\" data-id=\"https:\/\/tenjin.com\/blog\/ios-subscription-revenue-reporting-open-beta\/\">Tenjin\u7684iOS\u8ba2\u9605\u6536\u5165\u62a5\u544a<\/a> \u5305\u542b\u516d\u4e2a\u6838\u5fc3\u6307\u6807\uff0c\u8ba9\u4f60\u53ef\u4ee5\u4e00\u8d77\u8bc4\u4f30\u8ba2\u9605\u751f\u547d\u5468\u671f\u4e0e\u83b7\u5ba2\u548c\u82b1\u8d39\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65b0\u589e\u8bd5\u7528<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u662f\u6709\u591a\u5c11\u4eba\u70b9\u4e86\u201c\u8bd5\u7528\u201d\u3002\u8fd9\u4e2a\u6570\u4e3b\u8981\u7528\u6765\u5224\u65ad\uff1a\u54ea\u4e9b\u6295\u653e\u662f\u771f\u7684\u5f15\u8d77\u4e86\u7528\u6237\u5bf9\u9ad8\u7ea7\u529f\u80fd\u7684\u5174\u8da3\uff0c\u800c\u4e0d\u662f\u53ea\u9a97\u4e86\u4e2a\u4e0b\u8f7d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u9760\u8bd5\u7528\u62c9\u4eba\u7684App\u6765\u8bf4\uff0c\u8fd9\u662f\u4e2a\u98ce\u5411\u6807\uff0c\u4e0d\u662f\u6210\u7ee9\u5355\u3002\u7528\u5b83\u770b\u770b\u7528\u6237\u4ece\u54ea\u6765\u7684\uff0c\u518d\u8ddf\u540e\u9762\u7684\u65b0\u8ba2\u9605\u3001\u53d6\u6d88\u3001\u7eed\u8d39\u653e\u4e00\u8d77\u6bd4\uff0c\u624d\u80fd\u77e5\u9053\u8fd9\u6279\u4eba\u5230\u5e95\u503c\u4e0d\u503c\u94b1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65b0\u589e\u8ba2\u9605<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u662f\u7b2c\u4e00\u6b21\u638f\u94b1\u7684\u4eba\u6570\u3002\u8fd9\u4e9b\u4eba\u53ef\u80fd\u662f\u8bd5\u7528\u5230\u671f\u540e\u8f6c\u7684\uff0c\u4e5f\u53ef\u80fd\u662f\u4e00\u8fdb\u6765\u5c31\u4e70\u7684\u3002\u8fd9\u4e2a\u6307\u6807\u80fd\u5e2e\u4f60\u4e86\u89e3\u9996\u6b21\u8f6c\u5316\u7684\u60c5\u51b5\uff0c\u7279\u522b\u662f\u5bf9\u6bd4\u4e0d\u540c\u4ed8\u8d39\u65b9\u6848\u6216\u8005\u83b7\u5ba2\u6e20\u9053\u7684\u65f6\u5019\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5b83\u53ea\u662f\u4e2a\u5f00\u5934\uff0c\u5f97\u642d\u914d\u7eed\u8d39\u6570\u636e\u4e00\u8d77\u770b\u2014\u2014\u4e00\u4e2a\u6295\u653e\u80fd\u62c9\u6765\u4e00\u5806\u9996\u8ba2\uff0c\u4e0d\u4ee3\u8868\u8fd9\u4e9b\u4eba\u80fd\u4e00\u76f4\u7559\u4e0b\u6765\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-subscriptions-revenue\/\">\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/a> measures revenue from first paid subscriptions. It gives important context that subscriber counts cannot provide on their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u5982\u540c\u6837\u90fd\u662f\u4e00\u767e\u4e2a\u65b0\u8ba2\u9605\uff0c\u4e00\u4e2a\u6e20\u9053\u5168\u662f\u5e74\u8d39\u7528\u6237\uff0c\u53e6\u4e00\u4e2a\u5168\u662f\u6708\u8d39\u7528\u6237\uff0c\u524d\u8005\u7acb\u9a6c\u5230\u624b\u7684\u94b1\u5c31\u591a\u5f97\u591a\u3002\u6309\u4ea7\u54c1ID\u62c6\u5f00\u770b\uff0c\u8fd8\u80fd\u5e2e\u4f60\u6478\u6e05\u4e0d\u540c\u5957\u9910\u3001\u6863\u4f4d\u6216\u8005\u4f18\u60e0\u6d3b\u52a8\u7684\u771f\u5b9e\u6548\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7eed\u8d39<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/zh\/glossary\/renewals\/\" data-type=\"link\" data-id=\"\/glossary\/renewals\">\u7eed\u8d39<\/a> \u5c31\u662f\u8fdb\u5165\u4e0b\u4e00\u4e2a\u8ba1\u8d39\u5468\u671f\u7684\u8ba2\u9605\u6570\u3002\u8fd9\u662f\u6700\u80fd\u8bf4\u660e\u95ee\u9898\u7684\u4fe1\u53f7\u4e4b\u4e00\u2014\u2014\u7528\u6237\u89c9\u5f97\u503c\uff0c\u6240\u4ee5\u624d\u613f\u610f\u7ee7\u7eed\u638f\u94b1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6bd4\u4e0d\u540c\u6295\u653e\u8d28\u91cf\u7684\u65f6\u5019\uff0c\u7eed\u8d39\u5c24\u5176\u5173\u952e\u3002\u4e00\u4e2a\u6e20\u9053\u9996\u8ba2\u53ef\u80fd\u4e0d\u591a\uff0c\u4f46\u53ea\u8981\u7559\u4e0b\u7684\u4eba\u7eed\u8d39\u7387\u591f\u9ad8\uff0c\u957f\u671f\u6765\u770b\u53cd\u800c\u66f4\u5212\u7b97\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7eed\u8d39\u6536\u5165<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/zh\/glossary\/renewal-revenue\/\" data-type=\"link\" data-id=\"\/glossary\/renewal-revenue\">\u7eed\u8d39\u6536\u5165<\/a> \u5c31\u662f\u6301\u7eed\u4ed8\u8d39\u7684\u7528\u6237\u5e26\u6765\u7684\u94b1\u3002\u5b83\u628a\u7559\u5b58\u8fd9\u4ef6\u4e8b\u53d8\u6210\u4e86\u4e00\u4e2a\u8d22\u52a1\u6570\u5b57\uff0c\u8ba9\u4f60\u4e00\u773c\u5c31\u80fd\u770b\u51fa\u6765\uff1a\u4f60\u7684\u83b7\u5ba2\u6d3b\u52a8\u662f\u5728\u521b\u9020\u7a33\u5b9a\u7684\u73b0\u91d1\u6d41\uff0c\u8fd8\u662f\u53ea\u505a\u4e86\u4e00\u9524\u5b50\u4e70\u5356\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7eed\u8d39\u6570\u636e\u548c\u5f53\u521d\u62c9\u6765\u8fd9\u4e2a\u7528\u6237\u7684\u6295\u653e\u6302\u4e0a\u94a9\uff0c\u4f60\u5c31\u80fd\u5224\u65ad\u51fa\uff1a\u82b1\u66f4\u9ad8\u7684\u6210\u672c\u53bb\u83b7\u5ba2\uff0c\u5230\u5e95\u503c\u4e0d\u503c\u5f97\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u53d6\u6d88\u8ba2\u9605<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/glossary\/subscription-cancellation\/\">\u53d6\u6d88\u8ba2\u9605<\/a> shows users who choose not to continue their subscription. A cancellation does not always mean access ends immediately \u2014 a user can turn off auto-renewal and retain access until the current paid period ends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u67d0\u4e2a\u6e20\u9053\u53d6\u6d88\u7387\u504f\u9ad8\uff0c\u5f88\u53ef\u80fd\u610f\u5473\u7740\u53d7\u4f17\u4e0d\u5bf9\u3001\u5e7f\u544a\u5938\u5927\u4e86\u3001\u4f18\u60e0\u6ca1\u5438\u5f15\u529b\uff0c\u6216\u8005\u4ea7\u54c1\u4f53\u9a8c\u62c9\u80ef\u3002\u8fd9\u662f\u4e00\u4e2a\u9700\u8981\u4f60\u53bb\u6df1\u6316\u7684\u4fe1\u53f7\uff0c\u4e0d\u662f\u4e00\u4e2a\u80fd\u76f4\u63a5\u4e0b\u7ed3\u8bba\u7684\u7406\u7531\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8ba1\u7b97\u603b\u8ba2\u9605\u6536\u5165<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u9762\u8bb2\u7684\u516d\u4e2a\u6307\u6807\uff0c\u8bf4\u767d\u4e86\u5c31\u662f\u5728\u63cf\u8ff0\u7528\u6237\u4ece\u8fdb\u6765\u5230\u79bb\u5f00\u7684\u5168\u8fc7\u7a0b\u3002\u90a3\u600e\u4e48\u8861\u91cf\u8fd9\u4e2a\u8fc7\u7a0b\u5230\u5e95\u8d5a\u4e86\u591a\u5c11\u94b1\u5462\uff1f\u5f88\u7b80\u5355\uff0c\u628a\u4e24\u4e2a\u6536\u5165\u52a0\u8d77\u6765\u5c31\u884c\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\" data-no-translation=\"\" data-no-auto-translation=\"\">Total Subscription Revenue = New Subscription Revenue + Renewal Revenue<br><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Total Subscription Revenue is not a seventh event. It is an analysis metric that brings together the value from a user&#8217;s first payment and the value from continued payments. In Tenjin&#8217;s <a href=\"https:\/\/tenjin.com\/zh\/subscription-reporting\/\">subscription report<\/a>, we use the term <a href=\"https:\/\/tenjin.com\/zh\/glossary\/all-subscriptions-revenue\/\">All Subscriptions Revenue<\/a>, but it is the same as total subscription revenue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u589e\u8ba2\u9605\u6536\u5165\u5e2e\u52a9\u4f60\u8bc6\u522b\u54ea\u4e9b\u6295\u653e\u521b\u9020\u4e86\u5373\u65f6\u7684\u4ed8\u8d39\u4ef7\u503c\uff1b\u7eed\u8d39\u6536\u5165\u544a\u8bc9\u4f60\u54ea\u4e9b\u6295\u653e\u521b\u9020\u4e86\u6301\u4e45\u4ef7\u503c\u3002\u7efc\u5408\u8fd9\u4e24\u4e2a\u6570\u5b57\uff0c\u56e2\u961f\u53ef\u4ee5\u5bf9\u6bd4\u4e0d\u540c\u6295\u653e\u3001\u6e20\u9053\u3001Product ID\u6216\u5e02\u573a\u7684\u603b\u8ba2\u9605\u6536\u5165\uff0c\u800c\u4e0d\u662f\u4ec5\u4ec5\u56f4\u7ed5\u9996\u6b21\u8f6c\u5316\u53bb\u505a\u4f18\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2aCPI\u6216\u5355\u6b21\u8bd5\u7528\u6210\u672c\u66f4\u9ad8\u7684\u6295\u653e\uff0c\u5982\u679c\u5b83\u7684\u8ba2\u9605\u7528\u6237\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u4ea7\u751f\u4e86\u66f4\u5f3a\u7684\u603b\u8ba2\u9605\u6536\u5165\uff0c\u603b\u8d26\u7b97\u4e0b\u6765\u53cd\u800c\u66f4\u5212\u7b97\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u600e\u4e48\u6309\u6295\u653e\u7b97\u6e05\u695a\u8ba2\u9605\u6536\u5165\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">. <a href=\"https:\/\/tenjin.com\/zh\/glossary\/mobile-measurement-partner-mmp\/\">MMP<\/a>&#8216;s job is to connect downstream outcomes to the activity that acquired the user. For subscription apps, that means bringing trial, subscription, renewal, cancellation, and revenue data into the campaign reporting used for UA decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/tenjin-subscription-reporting-campaign-level-visibility\/\">iOS\u8ba2\u9605\u6536\u5165\u62a5\u8868<\/a> connects the six subscription metrics to the campaigns that brought users in. It works alongside <a href=\"https:\/\/tenjin.com\/zh\/revenuecat-tenjin-subscriptions\/\">RevenueCat<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/adapty-tenjin-subscriptions\/\">Adapty<\/a> integrations, so teams can analyze New Trials, New Subscriptions, New Subscription Revenue, Renewals, Renewal Revenue, and Cancellations alongside attribution and spend data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u8ba9\u4f60\u53ef\u4ee5\u63d0\u51fa\u6bd4\u201c\u54ea\u4e2a\u6295\u653e\u5e26\u6765\u7684\u5b89\u88c5\u6700\u591a\u201d\u66f4\u6709\u4ef7\u503c\u7684\u95ee\u9898\uff1a <br>\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54ea\u4e2a\u6e20\u9053\u5e26\u6765\u7684\u65b0\u589e\u8bd5\u7528\u6700\u591a\uff1f\u54ea\u4e2a\u5e26\u6765\u7684\u65b0\u589e\u8ba2\u9605\u6700\u591a\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e2a\u6295\u653e\u5e26\u6765\u7684\u8ba2\u9605\u7528\u6237\u66f4\u613f\u610f\u7eed\u8d39\uff1f<\/li>\n\n\n\n<li>\u53d6\u6d88\u8ba2\u9605\u662f\u5426\u96c6\u4e2d\u5728\u67d0\u4e2a\u7279\u5b9a\u6765\u6e90\u3001\u53d7\u4f17\u6216\u4f18\u60e0\u4e0a\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9bProduct ID\u4ea7\u751f\u4e86\u66f4\u591a\u7684\u65b0\u589e\u548c\u7eed\u8d39\u6536\u5165\uff1f<\/li>\n\n\n\n<li>\u5728\u8003\u8651\u4e86\u83b7\u5ba2\u6210\u672c\u4e4b\u540e\uff0c\u54ea\u4e9b\u6295\u653e\u4ea7\u751f\u7684\u603b\u8ba2\u9605\u6536\u5165\u6700\u9ad8\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u4e00\u70b9\u8981\u6ce8\u610f\uff1a\u4e0d\u540c\u6295\u653e\u7684\u751f\u547d\u5468\u671f\u8282\u594f\u662f\u4e0d\u4e00\u6837\u7684\u3002<br><br>\u8bd5\u7528\u3001\u8f6c\u5316\u3001\u7eed\u8d39\u3001\u53d6\u6d88\u8fd9\u4e9b\u90fd\u662f\u968f\u65f6\u95f4\u6162\u6162\u53d1\u751f\u7684\uff0c\u4e0d\u4f1a\u5728\u540c\u4e00\u5929\u5168\u90e8\u5230\u4f4d\u3002\u6240\u4ee5\u6bd4\u8f83\u7684\u65f6\u5019\uff0c\u5f97\u6309\u4f60\u81ea\u5df1\u7684\u8bd5\u7528\u65f6\u957f\u548c\u8ba1\u8d39\u5468\u671f\u6765\u8bbe\u5b9a\u65f6\u95f4\u7a97\u53e3\uff0c\u800c\u4e0d\u662f\u62ff\u540c\u4e00\u5929\u7684\u6570\u636e\u786c\u6bd4\uff0c\u90a3\u6837\u6bd4\u4e0d\u51fa\u771f\u5b9e\u7684\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1787910359560\"><strong class=\"schema-faq-question\"><strong>\u514d\u8d39\u589e\u503c\u548c\u514d\u8d39\u8bd5\u7528\u662f\u4e00\u56de\u4e8b\u5417\uff1f<\/strong><br><\/strong> <p class=\"schema-faq-answer\">\u4e0d\u662f\u3002\u514d\u8d39\u589e\u503c\u662f\u8ba9\u4f60\u4e00\u76f4\u80fd\u7528\u514d\u8d39\u7248\uff0c\u529f\u80fd\u6709\u9650\u5236\u4f46\u4e0d\u7528\u638f\u94b1\u3002\u514d\u8d39\u8bd5\u7528\u662f\u8ba9\u4f60\u9650\u65f6\u4f53\u9a8c\u9ad8\u7ea7\u529f\u80fd\uff0c\u5230\u671f\u8981\u4e48\u4ed8\u8d39\u8981\u4e48\u7528\u4e0d\u4e86\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787917913843\"><strong class=\"schema-faq-question\"><strong>\u514d\u8d39\u589e\u503c\u7684App\u53ef\u4ee5\u505a\u514d\u8d39\u8bd5\u7528\u5417\uff1f<\/strong><br><\/strong> <p class=\"schema-faq-answer\">\u53ef\u4ee5\u3002\u5f88\u591aApp\u5c31\u662f\u8fd9\u4e48\u5e72\u7684\uff1a\u514d\u8d39\u7248\u4e00\u76f4\u80fd\u7528\uff0c\u540c\u65f6\u7ed9\u4f60\u4e00\u4e2a\u9650\u65f6\u7684\u9ad8\u7ea7\u529f\u80fd\u4f53\u9a8c\u3002\u8bd5\u7528\u671f\u8fc7\u4e86\uff0c\u4f60\u53ef\u4ee5\u9000\u56de\u514d\u8d39\u7248\uff0c\u4e5f\u53ef\u4ee5\u638f\u94b1\u7ee7\u7eed\u7528\u9ad8\u7ea7\u529f\u80fd\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787917931577\"><strong class=\"schema-faq-question\"><strong>\u65b0\u589e\u8ba2\u9605\u548c\u7eed\u8d39\u6709\u5565\u533a\u522b\uff1f<\/strong><br><\/strong> <p class=\"schema-faq-answer\">\u65b0\u589e\u8ba2\u9605\u662f\u7528\u6237\u7b2c\u4e00\u6b21\u638f\u94b1\u3002\u7eed\u8d39\u662f\u5df2\u7ecf\u638f\u8fc7\u94b1\u7684\u7528\u6237\u53c8\u4ed8\u4e86\u4e00\u4e2a\u5468\u671f\u3002\u4e00\u4e2a\u770b\u7684\u662f\u62c9\u65b0\uff0c\u4e00\u4e2a\u770b\u7684\u662f\u7559\u5b58\uff0c\u5408\u5728\u4e00\u8d77\u624d\u80fd\u770b\u51fa\u7528\u6237\u5230\u5e95\u503c\u4e0d\u503c\u94b1\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1787917957694\"><strong class=\"schema-faq-question\"><strong>\u505aApp\u83b7\u5ba2\uff0c\u6700\u8be5\u76ef\u54ea\u4e9b\u8ba2\u9605\u6307\u6807\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\"><br>\u516d\u4e2a\uff1a\u65b0\u589e\u8bd5\u7528\u3001\u65b0\u589e\u8ba2\u9605\u3001\u65b0\u589e\u8ba2\u9605\u6536\u5165\u3001\u7eed\u8d39\u3001\u7eed\u8d39\u6536\u5165\u3001\u53d6\u6d88\u8ba2\u9605\u3002\u628a\u8fd9\u516d\u4e2a\u4e32\u8d77\u6765\uff0c\u5c31\u80fd\u770b\u6e05\u7528\u6237\u4ece\u8fdb\u6765\u5230\u79bb\u5f00\u7684\u5168\u8fc7\u7a0b\u3002\u518d\u628a\u65b0\u589e\u6536\u5165\u548c\u7eed\u8d39\u6536\u5165\u52a0\u4e00\u5757\uff0c\u5c31\u80fd\u7b97\u51fa\u6bcf\u4e2a\u6295\u653e\u5230\u5e95\u8d5a\u4e86\u591a\u5c11\u94b1\u3002<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9009\u62e9\u9002\u5408\u7684\u6a21\u5f0f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u514d\u8d39\u8bd5\u7528\u3001\u514d\u8d39\u589e\u503c\u4e0e\u4ed8\u8d39\u8ba2\u9605\u5e76\u975e\u540c\u4e00\u6982\u5ff5\u7684\u4e09\u79cd\u8868\u8ff0\u3002\u8fd9\u4e09\u79cd\u6a21\u5f0f\u5bf9\u5e94\u7684\u662f\u622a\u7136\u4e0d\u540c\u7684\u4ea7\u54c1\u8bbe\u8ba1\u548c\u7528\u6237\u83b7\u53d6\u8def\u5f84\uff0c\u7528\u6237\u611f\u77e5\u5230\u4ea7\u54c1\u4ef7\u503c\u7684\u5173\u952e\u8282\u70b9\u4e5f\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n\n\n\n<p 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An app can give users a permanent free tier and also offer a time-limited trial of premium features. When the trial ends, the user can return to the free tier or continue with a paid subscription.","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/#faq-question-1787917931577","position":3,"url":"https:\/\/tenjin.com\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/#faq-question-1787917931577","name":"\u65b0\u589e\u8ba2\u9605\u548c\u7eed\u8d39\u6709\u5565\u533a\u522b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"New Subscriptions are first-time paid subscriptions. Renewals occur when an existing subscriber continues into another billing period. Together, they show initial conversion and continued subscriber value.","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/#faq-question-1787917957694","position":4,"url":"https:\/\/tenjin.com\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/#faq-question-1787917957694","name":"\u505aApp\u83b7\u5ba2\uff0c\u6700\u8be5\u76ef\u54ea\u4e9b\u8ba2\u9605\u6307\u6807\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br>New Trials, New Subscriptions, New Subscription Revenue, Renewals, Renewal Revenue, and Cancellations provide the core lifecycle view. Combine new and renewal revenue to evaluate Total Subscription Revenue by campaign.","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=18413"}],"version-history":[{"count":5,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18413\/revisions"}],"predecessor-version":[{"id":18641,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18413\/revisions\/18641"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=18413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=18413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=18413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}