{"id":18625,"date":"2026-09-16T12:32:32","date_gmt":"2026-09-16T12:32:32","guid":{"rendered":"https:\/\/tenjin.com\/?p=18625"},"modified":"2026-09-16T12:34:51","modified_gmt":"2026-09-16T12:34:51","slug":"blog-subscription-kpis-scale-user-acquisition","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/blog-subscription-kpis-scale-user-acquisition\/","title":{"rendered":"5\u4e2a\u5173\u952e\u8ba2\u9605\u6307\u6807\uff0c\u5224\u65ad\u4ed8\u8d39\u83b7\u5ba2\u4f55\u65f6\u8be5\u6269\u91cf\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5b89\u88c5\u91cf\u5728\u6da8\uff0c\u8bd5\u7528\u6570\u5728\u6da8\u2014\u2014\u4e00\u5207\u770b\u8d77\u6765\u90fd\u5728\u671d\u7740\u597d\u7684\u65b9\u5411\u53d1\u5c55\u3002\u4f46\u4f5c\u4e3a\u589e\u957f\u8d1f\u8d23\u4eba\uff0c\u4f60\u5fc5\u987b\u8ba4\u8bc6\u5230\uff1a\u8fd9\u4e24\u4e2a\u6307\u6807\u4e0d\u80fd\u544a\u8bc9\u4f60\uff0c\u5f53\u524d\u7684\u6295\u653e\u7b56\u7565\u662f\u5426\u503c\u5f97\u7ee7\u7eed\u6295\u5165\u3002 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/ad-spend\/\">spend<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u7c7b\u5e94\u7528\u7684\u589e\u957f\uff0c\u9075\u5faa\u7740\u51e0\u6761\u94c1\u5f8b\uff0c\u4e00\u6b3e\u4ea7\u54c1\u540c\u65f6\u8dd1\u901a\u4ee5\u4e0b\u4e09\u4e2a\u4fe1\u53f7\u65f6\uff0c\u5c31\u610f\u5473\u7740\u5b83\u5df2\u7ecf\u5177\u5907\u4e86\u4ed8\u8d39\u4e70\u91cf\u7684\u524d\u63d0\u6761\u4ef6\uff1a&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u80fd\u6301\u7eed\u5c06\u4ed8\u8d39\u6d41\u91cf\u8f6c\u5316\u4e3a\u4ed8\u8d39\u8ba2\u9605\u7528\u6237<\/li>\n\n\n\n<li>\u83b7\u5ba2\u6210\u672c\u4e0eLTV\uff08\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u76f8\u5339\u914d<\/li>\n\n\n\n<li>\u65e9\u671f\u7fa4\u7ec4\u7684\u6536\u5165\u4e0d\u5c40\u9650\u4e8e\u9996\u6b21\u4ed8\u6b3e\uff0c\u6709\u7eed\u8d39\u53d1\u751f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how cheap installs together with a low <a href=\"https:\/\/tenjin.com\/zh\/glossary\/cost-per-install-cpi\/\">CPI<\/a> \u9700\u8981\u8b66\u60d5\u7684\u662f\uff1a\u4f4eCPI\u3001\u4f4e\u5b89\u88c5\u6210\u672c\uff0c\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53ea\u662f\u9700\u6c42\u5b58\u5728\u7684\u4fe1\u53f7\u2014\u2014\u5b83\u8bc1\u660e\u6709\u4eba\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5174\u8da3\uff0c\u4f46\u8fdc\u4e0d\u8db3\u4ee5\u8bc1\u660e\u8ffd\u52a0\u9884\u7b97\u4f1a\u5e26\u6765\u53ef\u6301\u7eed\u7684\u589e\u957f\u3002\u628a\u65e9\u671f\u4fe1\u53f7\u8bef\u5224\u4e3a\u957f\u671f\u8d8b\u52bf\uff0c\u662f\u589e\u957f\u56e2\u961f\u6700\u5e38\u8e29\u7684\u5751\u3002\u4f8b\u5982\uff0c\u67d0\u4e2acampaign\u7684CPI\u5f88\u4f4e\uff0c\u8bd5\u7528\u542f\u52a8\u91cf\u589e\u957f\u8fc5\u901f\uff0c\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\u4e5f\u5341\u5206\u7406\u60f3\u3002\u8868\u9762\u770b\uff0c\u4e00\u5207\u90fd\u5728\u671d\u7740\u6b63\u786e\u7684\u65b9\u5411\u52a0\u901f\u3002\u4f46\u51e0\u4e2a\u6708\u540e\uff0c\u771f\u76f8\u6d6e\u51fa\u6c34\u9762\u2014\u2014\u5927\u6279\u8ba2\u9605\u7528\u6237\u5728\u9996\u671f\u4ed8\u6b3e\u540e\u3001\u7eed\u8d39\u7a97\u53e3\u5230\u6765\u524d\uff0c\u9009\u62e9\u4e86\u53d6\u6d88\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u6cd5\u53ea\u6709\u4e00\u4e2a\uff1a\u9501\u5b9a\u6b63\u786e\u7684\u65e9\u671f KPI\uff0c\u5e76\u4e25\u683c\u636e\u6b64\u884c\u52a8\u3002\u56e0\u4e3a <strong>\u8ba2\u9605\u4e1a\u52a1<\/strong> \u7684\u589e\u957f\u4ece\u6765\u4e0d\u662f\u4e00\u6761\u5355\u884c\u9053\uff0c\u9664\u4e86 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/install\/\">\u5b89\u88c5\u91cf<\/a> \u540e\u9762\u8fd8\u53e0\u7740\u8f6c\u5316\u3001\u7559\u5b58\u3001\u590d\u8d2d\u4e09\u5c42\u5173\u5361\uff0c\u5982\u679c\u4f60\u53ea\u76ef\u7740\u91cf\u548cCPI\u505a\u4f18\u5316\uff0c\u653e\u5927\u7684\u662f\u6f0f\u6597\u9876\u7aef\u7684\u6548\u7387\uff0c\u7b2c\u4e00\u5929\u7684\u6570\u636e\u6f02\u4eae\uff0c\u5230\u7b2c\u4e09\u4e2a\u6708\u5c31\u4f1a\u628a <a href=\"https:\/\/tenjin.com\/zh\/blog\/unit-economics-for-f2p-games\/\">\u5355\u4f4d\u7ecf\u6d4e\u6a21\u578b<\/a> \u5f7b\u5e95\u51fb\u7a7f\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u7684\u589e\u957f\u9a8c\u8bc1\uff0c\u4ece\u6765\u4e0d\u662f\u770b\u67d0\u4e00\u5929\u7684\u5feb\u7167\uff0c\u800c\u662f\u770bKPI\u4e0e\u7528\u6237LTV\u7684\u540c\u6b65\u6f14\u8fdb\u3002\u672c\u6587\u5c06\u7ed9\u51fa\u4e94\u4e2a\u8ba2\u9605\u6307\u6807\uff0c\u5e2e\u4f60\u5efa\u7acb\u4e00\u5957\u5224\u65ad\u6807\u51c6\uff1a\u4e00\u6761\u6295\u653e\u8ba1\u5212\uff0c\u5230\u5e95\u6709\u6ca1\u6709\u51c6\u5907\u597d\u88ab\u653e\u5927\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e94\u5927\u8ba2\u9605KPI\u4e00\u89c8&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e94\u4e2a\u6838\u5fc3\u6307\u6807\uff0c\u4e3a\u4f60\u5236\u5b9a\u6295\u653e\u9884\u7b97\u63d0\u4f9b\u4e86\u5173\u952e\u51b3\u7b56\u4f9d\u636e\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>KPI<\/strong><\/td><td><strong>\u6307\u6807\u91ca\u4e49<\/strong><\/td><\/tr><tr><td>\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8f6c\u5316\u7387<\/td><td>\u8bc4\u4f30\u8bd5\u7528\u7528\u6237\u80fd\u5426\u8f6c\u5316\u4e3a\u6b63\u5f0f\u8ba2\u9605\u8005<\/td><\/tr><tr><td>\u65b0\u8ba2\u9605\u7528\u6237\u6210\u672c<\/td><td>\u6d4b\u7b97\u83b7\u53d6\u4e00\u4e2a\u9996\u5355\u4ed8\u8d39\u7528\u6237\u7684\u6295\u5165<\/td><\/tr><tr><td>\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/td><td>\u8861\u91cf\u9996\u7b14\u6536\u5165\u80fd\u5426\u8986\u76d6\u83b7\u5ba2\u6210\u672c<\/td><\/tr><tr><td>\u65e9\u671f\u7eed\u8d39\u7387<\/td><td>\u5224\u65ad\u7528\u6237\u5728\u9996\u671f\u4ed8\u6b3e\u540e\u662f\u5426\u6301\u7eed\u7559\u5b58<\/td><\/tr><tr><td>\u53d6\u6d88\u8ba2\u9605<\/td><td>\u9884\u8b66\u65e9\u671f\u589e\u957f\u662f\u5426\u5b58\u5728\u6d41\u5931\u9690\u60a3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1\u3001\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8f6c\u5316\u7387<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8f6c\u5316\u7387\uff0c\u6307\u7684\u662f\u4ece\u514d\u8d39\u8bd5\u7528\u8f6c\u5316\u4e3a\u4ed8\u8d39\u8ba2\u9605\u7684\u7528\u6237\u5360\u6bd4\u2014\u2014\u5b83\u76f4\u63a5\u53cd\u6620\u4f60\u7684\u5f15\u5bfc\u6d41\u7a0b\u3001\u4ed8\u8d39\u5899\u8bbe\u8ba1\u548c\u8bd5\u7528\u4f53\u9a8c\u5230\u5e95\u6709\u6ca1\u6709\u771f\u6b63\u6253\u52a8\u7528\u6237\u3002\u5982\u679c\u5b89\u88c5\u91cf\u5f88\u5927\u4f46\u8fd9\u4e2a\u6570\u5b57\u8d77\u4e0d\u6765\uff0c\u8bf4\u660e\u4f60\u82b1\u771f\u91d1\u767d\u94f6\u4e70\u6765\u7684\u6d41\u91cf\uff0c\u6839\u672c\u6ca1\u6709\u53d8\u6210\u771f\u91d1\u767d\u94f6\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u6837\u7684\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8f6c\u5316\u7387\u624d\u7b97\u597d\uff1f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ca1\u6709\u4e00\u4e2a\u9002\u7528\u4e8e\u6240\u6709\u5e94\u7528\u7684\u5355\u4e00\u6570\u5b57\u6216\u57fa\u51c6\u3002\"\u597d\"\u7684\u8f6c\u5316\u7387\u53d6\u51b3\u4e8e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e94\u7528\u7c7b\u522b<\/li>\n\n\n\n<li>\u8bd5\u7528\u65f6\u957f<\/li>\n\n\n\n<li>\u5b9a\u4ef7\u4e0e\u65b0\u4eba\u4f18\u60e0<\/li>\n\n\n\n<li>\u6708\/\u5e74\u5957\u9910\u5360\u6bd4<\/li>\n\n\n\n<li>\u56fd\u5bb6\u548c\u5e73\u53f0<\/li>\n\n\n\n<li>\u83b7\u5ba2\u6e20\u9053\u548c\u7d20\u6750\u627f\u8bfa<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6837\u662f\u77ed\u671f\u4f4e\u4ef7\u6708\u4ed8\u8bd5\u7528\uff0c\u8f6c\u5316\u7387\u770b\u7740\u8fd8\u884c\uff0c\u4f46\u653e\u5230\u4e00\u4e2a\u7ed1\u5b9a\u5e74\u4ed8\u3001\u8bd5\u7528\u5468\u671f\u66f4\u957f\u7684\u65b9\u6848\u65c1\u8fb9\u4e00\u6bd4\uff0c\u5c31\u6ca1\u90a3\u4e48\u597d\u770b\u4e86\u3002\u6240\u4ee5\u522b\u76ef\u7740\u884c\u4e1a\u5934\u6761\u91cc\u7684\"\u5e73\u5747\u8f6c\u5316\u7387\"\u770b\uff0c\u4e0a\u4e0b\u6587\u624d\u662f\u5173\u952e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u4e1a\u6570\u636e\u5927\u6982\u662f\u8fd9\u6837\u7684\uff1a\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8f6c\u5316\u7387\u4e2d\u4f4d\u6570\u572830%-35%\uff0c\u5934\u90e825%\u7684\u5e94\u7528\u80fd\u505a\u523050%\u4ee5\u4e0a\u3002\u53e6\u5916\uff0c\u8f83\u957f\u7684\u8bd5\u7528\u671f\uff08\u5c24\u5176\u662f17-32\u5929\uff09\u901a\u5e38\u6bd4\u4e09\u4e94\u5929\u7684\u77ed\u8bd5\u7528\u8f6c\u5316\u8868\u73b0\u66f4\u597d\u3002\u786c\u4ed8\u8d39\u5899\uff08\u7528\u6237\u5fc5\u987b\u4ed8\u8d39\u624d\u80fd\u7528\uff09\u5f80\u5f80\u6bd4\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u8f6c\u5316\u7387\u66f4\u9ad8\u2014\u2014\u56e0\u4e3a\u80fd\u8d70\u5230\u4ed8\u8d39\u5899\u9762\u524d\u7684\u4eba\uff0c\u672c\u8eab\u610f\u5411\u5c31\u5f3a\u3002\u4f46\u8fd9\u4e9b\u8303\u56f4\u53ea\u662f\u53c2\u8003\u70b9\uff0c\u4e0d\u662f\u76ee\u6807\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u6570\u5b57\u672c\u8eab\u66f4\u6709\u4ef7\u503c\u7684\u4fe1\u53f7\uff0c\u662f\u7a33\u5b9a\u6027\u3002\u4e00\u4e2a\u5728\u4f4e\u9884\u7b97\u65f6\u8868\u73b0\u5065\u5eb7\u3001\u4e00\u52a0\u9884\u7b97\u5c31\u584c\u7684\u8f6c\u5316\u7387\uff0c\u901a\u5e38\u8bf4\u660e\u4e24\u4ef6\u4e8b\uff1a\u8981\u4e48\u589e\u91cf\u6d41\u91cf\u7684\u4ed8\u8d39\u610f\u56fe\u672c\u8eab\u5c31\u4e0d\u9ad8\uff0c\u8981\u4e48\u5e7f\u544a\u7d20\u6750\u4f20\u9012\u7684\u671f\u5f85\u8ddf\u4ea7\u54c1\u5b9e\u9645\u4f53\u9a8c\u5bf9\u4e0d\u4e0a\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8f6c\u5316\u7387\u771f\u6b63\u7684\u5927\u5e45\u63d0\u5347\uff0c\u5f88\u5c11\u662f\u9760\u8c03\u7d20\u6750\u8c03\u51fa\u6765\u7684\u3002\u63d0\u5347\u5f80\u5f80\u6765\u81ea\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8ba9\u5e7f\u544a\u627f\u8bfa\u4e0e\u7528\u6237\u4f53\u9a8c\u5bf9\u9f50<\/li>\n\n\n\n<li>\u5728\u8bd5\u7528\u671f\u95f4\u5feb\u901f\u5b8c\u6210\u65b0\u7528\u6237\u8f6c\u5316<\/li>\n\n\n\n<li>\u6e05\u695a\u3001\u76f4\u63a5\u5730\u8bf4\u660e\u4ef7\u683c\uff0c\u4ee5\u53ca\u7528\u6237\u7a76\u7adf\u4e3a\u4ec0\u4e48\u4ed8\u8d39<\/li>\n\n\n\n<li>\u6d4b\u8bd5\u8ba1\u5212\u7ec4\u5408\u548c\u4f18\u60e0\u7ed3\u6784\uff08\u8bd5\u7528\u65f6\u957f\u3001\u4ef7\u683c\u3001\u5957\u9910\u9009\u9879\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ea7\u54c1\u4f18\u60e0\u548c\u7528\u6237\u4f53\u9a8c\u7684\u4f18\u5316\uff0c\u5f80\u5f80\u6bd4\u53cd\u590d\u6362\u7d20\u6750\u66f4\u80fd\u62c9\u52a8\u8f6c\u5316\u3002\u6240\u4ee5\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8fd9\u4e2a\u73af\u8282\uff0c\u4f60\u5f97\u628a\u5b83\u5f53\u4e24\u4ef6\u4e8b\u6765\u770b\u2014\u2014\u65e2\u662f\u83b7\u5ba2\u6307\u6807\uff0c\u4e5f\u662f\u4ea7\u54c1\u6307\u6807\u3002\u5f53\u5b83\u8de8\u6e20\u9053\u8868\u73b0\u7a33\u5b9a\u3001\u625b\u5f97\u4f4f\u52a0\u9884\u7b97\uff0c\u8fd9\u624d\u662f\u662f\u5426\u653e\u91cf\u6700\u9760\u8c31\u7684\u7eff\u706f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2\u3001\u65b0\u8ba2\u9605\u7528\u6237\u6210\u672c&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u8ba2\u9605\u7528\u6237\u6210\u672c\uff08\u6709\u65f6\u79f0\u4e3a\u6bcf\u6b21\u4ed8\u8d39\u7528\u6237\u6210\u672c\u6216\u6bcf\u6b21\u8ba2\u9605\u7528\u6237\u6210\u672c\uff09\u662f\u603b\u5e7f\u544a\u6216\u6295\u653e\u6d3b\u52a8\u652f\u51fa\u9664\u4ee5\u65b0\u589e\u4ed8\u8d39\u8ba2\u9605\u7528\u6237\u6570\u3002\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1a<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\" data-no-translation=\"\" data-no-auto-translation=\"\"><br>Cost per New Subscription = Campaign Spend \u00f7 New Subscriptions<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u8ddfCPI\u3001\u6bcf\u6b21\u8bd5\u7528\u6210\u672c\u4e0d\u662f\u4e00\u56de\u4e8b\u3002\u4e0eCPI\u76f8\u6bd4\uff0c\u8fd9\u4e2a\u6307\u6807\u7eb3\u5165\u4e86\u4ece\u8bd5\u7528\u542f\u52a8\u5230\u4ed8\u8d39\u8f6c\u5316\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u5168\u90e8\u6f0f\u6597\u635f\u8017\u3002\u5b83\u56de\u7b54\u7684\u95ee\u9898\u53ea\u6709\u4e00\u4e2a\uff1a\u62c9\u6765\u4e00\u4e2a\u4ed8\u8d39\u8ba2\u9605\u7528\u6237\uff0c\u5230\u5e95\u8981\u70e7\u591a\u5c11\u94b1\uff1f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f4eCPI\u7684\u6295\u653e\u6d3b\u52a8\uff0c\u7167\u6837\u80fd\u7ed9\u4f60\u4ea7\u51fa\u6602\u8d35\u7684\u8ba2\u9605\u7528\u6237\u3002<\/li>\n\n\n\n<li>\u8bd5\u7528\u542f\u52a8\u7387\u518d\u9ad8\uff0c\u4e5f\u4e0d\u4ee3\u8868\u7528\u6237\u4f1a\u638f\u7b2c\u4e00\u6b21\u94b1\u3002<\/li>\n\n\n\n<li>\u653e\u91cf\u8be5\u770b\u4ec0\u4e48\uff1f\u770b\u8ba2\u9605\u7528\u6237\u6210\u672c\uff0c\u4e0d\u662f\u5b89\u88c5\u6210\u672c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6210\u672c\u6570\u5b57\u4e0d\u80fd\u5b64\u7acb\u5730\u8bfb\uff0c\u5f97\u653e\u8fdb\u4e0a\u4e0b\u6587\u91cc\u2014\u2014\u8ddf\u65e9\u671f\u6536\u5165\u3001\u9884\u4f30\u751f\u547d\u5468\u671f\u4ef7\u503c\u4e00\u8d77\u770b\u3002\u6309\u6295\u653e\u6d3b\u52a8\u7ec6\u5206\uff0c\u624d\u80fd\u5206\u8fa8\u54ea\u4e9b\u6d41\u91cf\u6765\u6e90\u771f\u7684\u5728\u4ea7\u51fa\u8ba2\u9605\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u9884\u7b97\u4e0a\u6da8\u3001\u5b9a\u5411\u653e\u5bbd\u3001\u7d20\u6750\u75b2\u52b3\uff0c\u90fd\u4f1a\u8ba9\u8fd9\u4e2a\u6570\u5b57\u53d8\u5f62\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u5efa\u8bae\u7528\u589e\u91cf\u65b9\u6cd5\u6765\u505a\u51b3\u7b56\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3\u3001\u65b0\u8ba2\u9605\u6536\u5165<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u8ba2\u9605\u6536\u5165\uff0c\u6307\u7684\u662f\u9996\u6b21\u4ed8\u8d39\u8ba2\u9605\u5e26\u6765\u7684\u6536\u5165\u3002\u4e24\u6761\u6295\u653e\u6d3b\u52a8\u53ef\u80fd\u62c9\u6765\u4e00\u6a21\u4e00\u6837\u7684\u8ba2\u9605\u7528\u6237\u6570\uff0c\u4f46\u6700\u7ec8\u4ea7\u51fa\u7684\u6536\u5165\u5374\u5929\u5dee\u5730\u522b\u2014\u2014\u56e0\u4e3a\u5957\u9910\u4ef7\u683c\u548c\u7ed3\u7b97\u5468\u671f\uff0c\u90fd\u4f1a\u6539\u53d8\u80cc\u540e\u7684\u6570\u5b66\u8ba1\u7b97\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5e7f\u544a\u6d3b\u52a8<\/strong><\/td><td><strong>\u65b0\u589e\n\n\u8ba2\u9605\u6570<\/strong><\/td><td><strong>\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/strong><\/td><td><strong>\u6570\u636e\u6d1e\u5bdf<\/strong><\/td><\/tr><tr><td>A (\u5bf9\u7167\u7ec4\/\u9ed8\u8ba4\u8ba1\u5212)<\/td><td>100<\/td><td>$900<\/td><td>\u66f4\u591a\u7528\u6237\u9009\u62e9\u4e86\u4f4e\u4ef7\u5957\u9910\u6216\u6298\u6263\u4f18\u60e0\uff08\u5982\u9996\u6708\u7279\u60e0\uff09\uff0c\u5bfc\u81f4ARPU\u504f\u4f4e\u3002<\/td><\/tr><tr><td>B (\u6d4b\u8bd5\u7ec4\/\u4e3b\u529b\u8ba1\u5212)<\/td><td>100<\/td><td>$1,800<\/td><td>\u66f4\u591a\u7528\u6237\u9009\u62e9\u4e86\u9ad8\u4ef7\u5957\u9910\u6216\u5e74\u4ed8\u65b9\u6848\uff0c\u8bf4\u660eLTV\u6f5c\u529b\u66f4\u9ad8\uff0c\u7d20\u6750\u4ef7\u503c\u4f20\u9012\u66f4\u6709\u6548\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">campaign B\u7684\u65b0\u8ba2\u9605\u6536\u5165\u66f4\u9ad8\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4e00\u5b9a\u66f4\u597d\u3002\u662f\u5426\u589e\u52a0\u9884\u7b97\uff0c\u4e0d\u80fd\u53ea\u770b\u8ba2\u9605\u7528\u6237\u6570\uff0c\u8fd8\u8981\u7ed3\u5408\u6536\u5165\u8868\u73b0\u5224\u65ad\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u65b0\u8ba2\u9605\u6536\u5165\u548c\u65b0\u8ba2\u9605\u7528\u6237\u6210\u672c\u4e00\u5bf9\u7167\uff0c\u5c31\u80fd\u7c97\u7565\u5224\u65ad\u56de\u6536\u60c5\u51b5\uff1a\u9996\u7b14\u6536\u5165\u80fd\u4e0d\u80fd\u6253\u5e73\u83b7\u5ba2\u6210\u672c\uff1f\u8fd9\u4e2a\u6570\u5b57\u4e0d\u662fLTV\uff0c\u4f46\u5b83\u80fd\u8ba9\u4f60\u4e00\u773c\u770b\u51fa\uff0c\u8fd9\u6761\u8ba1\u5212\u662f\u5408\u7406\u7684\u4f4d\u7f6e\u8d77\u6b65\uff0c\u8fd8\u662f\u4ece\u7b2c\u4e00\u5929\u5c31\u5728\u4e8f\u94b1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4\u3001\u65e9\u671f\u7eed\u8d39\u7387<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u8bf4\u65b0\u8ba2\u9605\u6570\u8861\u91cf\u7684\u662f\"\u8c01\u638f\u4e86\u7b2c\u4e00\u7b14\u94b1\"\uff0c\u90a3\u7eed\u8d39\u8861\u91cf\u7684\u5c31\u662f\"\u638f\u94b1\u4e4b\u540e\u53d1\u751f\u7684\u4e00\u5207\"\u3002\u5b83\u662f\u5224\u65ad\u8ba2\u9605\u7528\u6237\u8d28\u91cf\u8fdc\u66f4\u53ef\u9760\u7684\u6307\u6807\u3002\u4f46\u8981\u8ba9\u7eed\u8d39\u6570\u636e\u4e0d\u8bf4\u8c0e\uff0c\u5f97\u5b88\u4f4f\u51e0\u6761\u89c4\u5219\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ea\u7edf\u8ba1\u8d70\u5230\u7ed3\u7b97\u65e5\u671f\u7684\u7528\u6237<\/li>\n\n\n\n<li>\u6708\u4ed8\u6bd4\u5e74\u4ed8\u66f4\u5feb\u51fa\u4fe1\u53f7<\/li>\n\n\n\n<li>\u7edf\u4e00\u65f6\u95f4\u7a97\u53e3\uff0c\u5426\u5219\u6ca1\u6cd5\u516c\u5e73\u6bd4\u8f83<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e9\u671f\u7eed\u8d39\u6570\u636e\u4e0d\u4f1a\u544a\u8bc9\u4f60\u8ba2\u9605\u7528\u6237\u7684\u5b8c\u6574LTV\u3002\u4f46\u5b83\u4ecd\u7136\u662f\u6bd4\u5355\u7eaf\u7684\u9996\u6b21\u4ed8\u6b3e\u5f3a\u5f97\u591a\u7684\u8ba2\u9605\u7528\u6237\u8d28\u91cf\u4fe1\u53f7\u3002<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\" data-no-translation=\"\" data-no-auto-translation=\"\">All Subscriptions Revenue = New Subscription Revenue + Renewal Revenue<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u5408\u5e76\u6570\u5b57\uff0c\u53ea\u6709\u5728\u4f60\u7528\u76f8\u540c\u89c2\u5bdf\u7a97\u53e3\u5bf9\u6bd4\u4e0d\u540c\u6295\u653e\u6d3b\u52a8\u7fa4\u7ec4\u65f6\u624d\u6709\u610f\u4e49\u2014\u2014\u628a\u4e0d\u540c\u65f6\u95f4\u7a97\u53e3\u7684\u6570\u636e\u786c\u62fc\u5728\u4e00\u8d77\uff0c\u53ea\u4f1a\u81ea\u6b3a\u6b3a\u4eba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5\u3001\u53d6\u6d88\u7387<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d6\u6d88\u7387\u662f\u6700\u5bb9\u6613\u88ab\u8bef\u8bfb\u7684KPI\u4e4b\u4e00\u3002\u5173\u6389\u81ea\u52a8\u7eed\u8d39\u2260\u7acb\u523b\u5931\u53bb\u7528\u6237\u2260\u7acb\u523b\u505c\u6b62\u4ea7\u751f\u6536\u5165\uff0c\u522b\u88ab\u8868\u9762\u6570\u5b57\u9a97\u4e86\u3002\u653e\u91cf\u524d\uff0c&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u653e\u91cf\u524d\uff0c\u6309\u56db\u4e2a\u7ef4\u5ea6\u62c6\u53d6\u6d88\u60c5\u51b5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u6d3b\u52a8<\/li>\n\n\n\n<li>\u4ea7\u54c1ID\/\u4f18\u60e0\/\u7ed3\u7b97\u5468\u671f<\/li>\n\n\n\n<li>\u83b7\u5ba2\u7d20\u6750\u7684\u671f\u671b\u8bbe\u5b9a<\/li>\n\n\n\n<li>\u7fa4\u7ec4\u5e74\u9f84\uff08\u786e\u4fdd\u540c\u9636\u6bb5\u5bf9\u6bd4\uff09<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e0d\u662f\u8981\u4f60\u505a\u4e00\u5957\u5b8c\u6574\u7684\u6d41\u5931\u5206\u6790\u3002\u4f60\u8981\u505a\u7684\u53ea\u662f\u4e00\u4e2a\u76f4\u89c9\u68c0\u67e5\uff1a\u5982\u679c\u4e00\u4e2a\u6295\u653e\u6d3b\u52a8\u62c9\u6765\u5927\u91cf\u9996\u6b21\u8ba2\u9605\uff0c\u4f46\u53d6\u6d88\u4e5f\u6765\u5f97\u98de\u5feb\u2014\u2014\u90a3\u4e0d\u7ba1\u6f0f\u6597\u9876\u7aef\u7684\u6570\u5b57\u591a\u6f02\u4eae\uff0c\u5b83\u90fd\u4e0d\u914d\u62ff\u5230\u66f4\u591a\u9884\u7b97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u5173\u9605\u8bfb\uff1a <a href=\"https:\/\/claude.ai\/glossary\/subscription-cancellation\/\">\u8ba2\u9605\u53d6\u6d88<\/a> \u4ee5\u53ca <a href=\"https:\/\/claude.ai\/blog\/app-subscription-guide-2026\/\">2026\u5e94\u7528\u8ba2\u9605\u6307\u5357<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u989d\u5916\u7ef4\u5ea6\uff1a\u8ba2\u9605\u8ba1\u5212\u7ec4\u5408<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/\">\u8ba2\u9605\u8ba1\u5212\u7ec4\u5408<\/a> \u5373\u65b0\u8ba2\u9605\u7528\u6237\u5728\u5404\u5957\u9910\u3001\u7ed3\u7b97\u5468\u671f\u548c\u4f18\u60e0\u4e4b\u95f4\u7684\u5206\u5e03\u6bd4\u4f8b\u3002\u5b83\u4e0d\u53ea\u662f\u4ea7\u54c1\u7ec6\u8282\uff0c\u800c\u662f\u4f1a\u6539\u53d8\u4f60\u89e3\u8bfb\u8f6c\u5316\u3001\u6536\u5165\u548c\u7559\u5b58\u7684\u65b9\u5f0f\u3002\u5b83\u4e0d\u7b97KPI\uff0c\u4f46\u80fd\u5f53\u900f\u955c\u7528\u2014\u2014\u5e2e\u4f60\u4ece\u53e6\u4e00\u4e2a\u5207\u9762\u53bb\u770b\u5176\u4ed6\u6307\u6807\u3002\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u4ed8\u5957\u9910\u62c9\u9ad8\u4e86\u524d\u671f\u6536\u5165\uff0c\u4f46\u56de\u672c\u5468\u671f\u66f4\u957f\uff1b<\/li>\n\n\n\n<li>\u6708\u4ed8\u8ba1\u5212\u867d\u7136\u5355\u7b14\u5c11\uff0c\u4f46\u80fd\u8ba9\u4f60\u66f4\u65e9\u770b\u5230\u7eed\u8d39\u4fe1\u53f7\uff1b<\/li>\n\n\n\n<li>Intro offer\u628a\u5168\u4ef7\u6536\u5165\u63a8\u5f97\u66f4\u8fdc\uff1b<\/li>\n\n\n\n<li>\u4e0d\u540c\u7684\u6295\u653e\u6d3b\u52a8\u53ef\u80fd\u5e26\u6765\u622a\u7136\u4e0d\u540c\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u51b3\u5b9a\u653e\u91cf\u4e4b\u524d\uff0c\u4f60\u5f97\u53cc\u91cd\u786e\u8ba4\u4e00\u6761\"\u83b7\u80dc\"\u6295\u653e\u6d3b\u52a8\u5230\u5e95\u8d62\u5728\u54ea\u3002\u5b83\u53ef\u80fd\u53ea\u662f\u56e0\u4e3a\u8dd1\u51fa\u4e86\u5927\u91cf\u9ad8\u4ef7\u8ba1\u5212\u624d\u663e\u5f97\u597d\u770b\u2014\u2014\u8fd9\u4e0d\u662f\u771f\u6b63\u7684\u589e\u957f\u80fd\u529b\uff0c\u662f\u5957\u9910\u7ed3\u6784\u5728\u66ff\u5b83\u6491\u573a\u9762\u3002\u53cd\u8fc7\u6765\uff0c\u4e00\u6761\u8ba1\u5212\u4e5f\u53ef\u80fd\u56e0\u4e3a\u8bd5\u7528\u671f\u8bbe\u5f97\u957f\u3001\u7528\u6237\u8fd8\u6ca1\u8d70\u5230\u8f6c\u5316\u8282\u70b9\uff0c\u5c31\u770b\u8d77\u6765\u8868\u73b0\u5e73\u5e73\u3002\u540c\u4e00\u4e2a\u6f0f\u6597\uff0c\u80cc\u540e\u8ba1\u5212\u7ec4\u5408\u4e0d\u540c\uff0c\u8bb2\u51fa\u6765\u7684\u6545\u4e8b\u5b8c\u5168\u4e0d\u4e00\u6837\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728Tenjin\u7684\u8ba2\u9605\u62a5\u544a\u4e2d\uff0c <strong>\u4ea7\u54c1ID\u7ef4\u5ea6<\/strong> \u5c31\u662f\u5e72\u8fd9\u4ef6\u4e8b\u7684\uff1a\u62c6\u5f00\u8ba1\u5212\u7ec4\u5408\uff0c\u770b\u6e05\u6bcf\u6761\u6295\u653e\u6d3b\u52a8\u5b9e\u9645\u5728\u9a71\u52a8\u54ea\u4e9b\u5957\u9910\u548c\u4f18\u60e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e86\u89e3\u66f4\u591a\uff0c\u70b9\u51fb<\/strong> <a href=\"https:\/\/tenjin.com\/zh\/blog\/monthly-vs-annual-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Monthly vs. Annual Subscriptions: How Plan Mix Changes Campaign Value<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u653e\u91cf\u3001\u7ef4\u6301\u3001\u8c03\u6574\u8fd8\u662f\u6682\u505c\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e94\u4e2aKPI\uff0c\u53ea\u6709\u5f53\u4f60\u80fd\u6839\u636e\u5b83\u4eec\u505a\u51fa\u51b3\u7b56\u65f6\uff0c\u624d\u6709\u610f\u4e49\u3002\u5f53\u4f60\u628a\u8f6c\u5316\u7387\u3001\u8ba2\u9605\u7528\u6237\u6210\u672c\u3001\u6536\u5165\u3001\u8ba1\u5212\u7ec4\u5408\u3001\u7eed\u8d39\u548c\u53d6\u6d88\u6570\u636e\u7efc\u5408\u5728\u4e00\u8d77\u770b\uff0c\u7b54\u6848\u5176\u5b9e\u5c31\u85cf\u5728\u6570\u636e\u91cc\u3002\u4e0b\u9762\u662f\u4e00\u4efd\u7b80\u5355\u7684\u884c\u52a8\u6307\u5357\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6570\u636e\u89c2\u5bdf<\/strong><\/td><td><strong>\u6267\u884c<\/strong><\/td><\/tr><tr><td>\u8f6c\u5316\u7387\u3001\u5355\u5ba2\u6210\u672c\u3001\u6536\u5165\u53ca\u65e9\u671f\u7559\u5b58\u5747\u8868\u73b0\u7a33\u5b9a<\/td><td>\u7a33\u6b65\u6269\u91cf<\/td><\/tr><tr><td>\u8f6c\u5316\u7387\u4eae\u773c\uff0c\u4f46\u7eed\u8d39\u6570\u636e\u5c1a\u4e0d\u6210\u719f<\/td><td>\u4fdd\u6301\uff0c\u6301\u7eed\u89c2\u6d4b<\/td><\/tr><tr><td>\u8ba2\u9605\u91cf\u4e0a\u6da8\uff0c\u4f46\u6210\u672c\u6216\u9000\u8ba2\u7387\u540c\u6b65\u6076\u5316<\/td><td>\u7acb\u5373\u4f18\u5316<\/td><\/tr><tr><td>\u8f6c\u5316\u7387\u53ca\u521d\u671f ROI \u6301\u7eed\u75b2\u8f6f<\/td><td>\u6682\u505c\uff0c\u590d\u76d8\u7b56\u7565<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"\u653e\u91cf\"\u5e94\u8be5\u662f\u4e00\u6b65\u4e00\u6b65\u52a0\u9884\u7b97\uff0c\u6bcf\u52a0\u4e00\u6b21\u5c31\u56de\u5934\u9a8c\u4e00\u904d\u90a3\u4e94\u4e2aKPI\u2014\u2014\u800c\u4e0d\u662f\u628a\u9884\u7b97\u76f4\u63a5\u7ffb\u500d\uff0c\u7136\u540e\u7948\u7977\u6570\u5b57\u5728\u89c4\u6a21\u4e0a\u53bb\u4e4b\u540e\u8fd8\u80fd\u6491\u4f4f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u83b7\u5ba2\u80cc\u666f\u4e0b\u770b\u5f85\u8ba2\u9605KPI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u522b\u628a\u8ba2\u9605\u6570\u636e\u9501\u5728\u4e00\u4e2a\u72ec\u7acb\u7684\u9762\u677f\u91cc\uff0c\u8ddf\u6295\u653e\u6d3b\u52a8\u3001\u6e20\u9053\u3001\u56fd\u5bb6\u3001\u652f\u51fa\u5272\u88c2\u5f00\u2014\u2014\u8fd9\u4e94\u4e2aKPI\uff0c\u5fc5\u987b\u8ddf\u5b83\u4eec\u80cc\u540e\u7684\u83b7\u5ba2\u53d8\u91cf\u5e76\u6392\u770b\uff0c\u624d\u6709\u51b3\u7b56\u4ef7\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6b63\u662fTenjin\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/ios-subscription-revenue-reporting-open-beta\/\">iOS\u8ba2\u9605\u6536\u5165\u62a5\u544a<\/a> \u6240\u505a\u7684\u4e8b\u60c5\u3002\u5b83\u5c06\u6765\u81ea <a href=\"https:\/\/tenjin.com\/zh\/revenuecat-tenjin-subscriptions\/\">RevenueCat <\/a>\u548c <a href=\"https:\/\/tenjin.com\/zh\/adapty-tenjin-subscriptions\/\">Adapty<\/a> \u7684\u53d7\u652f\u6301\u7684\u8ba2\u9605\u6d3b\u52a8\uff0c\u5e26\u5165\u4e0e\u4f60\u5f52\u56e0\u548c\u83b7\u5ba2\u6570\u636e\u76f8\u540c\u7684\u62a5\u544a\u73af\u5883\u4e2d\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-trials\/\">\u65b0\u589e\u8bd5\u7528<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-subscriptions\/\">\u65b0\u589e\u8ba2\u9605<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-subscriptions-revenue\/\">\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/renewals\/\">\u7eed\u8d39<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/renewal-revenue\/\">\u7eed\u8d39\u6536\u5165<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/glossary\/subscription-cancellation\/\">\u53d6\u6d88\u8ba2\u9605<\/a><\/li>\n\n\n\n<li>\u4ea7\u54c1ID\u62a5\u544a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4e5f\u4e0d\u80fd\u66ff\u4f60\u505a\u6bcf\u4e00\u4e2a\u653e\u91cf\u51b3\u7b56\u3002\u4f46\u5b83\u786e\u5b9e\u80fd\u8ba9\u4f60\u7684\u56e2\u961f\u5728\u52a0\u9884\u7b97\u4e4b\u524d\uff0c\u5c31\u770b\u6e05\u8ba2\u9605\u7528\u6237\u7684\u8d28\u91cf\u2014\u2014\u800c\u4e14\u4e0d\u7528\u5728\u4e94\u516d\u4e2a\u5de5\u5177\u4e4b\u95f4\u6765\u56de\u5207\u6362\uff0c\u81ea\u5df1\u62fc\u6545\u4e8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789561276462\"><strong class=\"schema-faq-question\"><strong>\u5e94\u7528\u5728\u653e\u91cf\u4e4b\u524d\u5e94\u8be5\u8ddf\u8e2a\u54ea\u4e9b\u8ba2\u9605KPI\uff1f<br><\/strong><\/strong> <p class=\"schema-faq-answer\">\u8bd5\u7528\u8f6c\u4ed8\u8d39\u8f6c\u5316\u7387\u3001\u65b0\u8ba2\u9605\u7528\u6237\u6210\u672c\u3001\u65b0\u8ba2\u9605\u6536\u5165\u3001\u8ba1\u5212\u7ec4\u5408\uff08\u901a\u8fc7\u4ea7\u54c1ID\uff09\u3001\u65e9\u671f\u7eed\u8d39\u7387\u548c\u53d6\u6d88\u7387\u3002\u5b83\u4eec\u5171\u540c\u663e\u793a\u4e00\u4e2a\u6295\u653e\u6d3b\u52a8\u7684\u65e9\u671f\u7ed3\u679c\u662f\u5426\u53ef\u80fd\u5728\u66f4\u591a\u652f\u51fa\u4e0b\u4fdd\u6301\u4e0b\u53bb\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789561323511\"><strong class=\"schema-faq-question\"><strong> 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class=\"schema-faq-answer\">\u65b0\u8ba2\u9605\u6536\u5165\u6765\u81ea\u9996\u6b21\u4ed8\u8d39\u8ba2\u9605\uff0c\u7eed\u8d39\u6536\u5165\u6765\u81ea\u9996\u6b21\u4ed8\u6b3e\u540e\u7ee7\u7eed\u7eed\u8d39\u7684\u8ba2\u9605\u7528\u6237\u3002\u628a\u5b83\u4eec\u52a0\u5728\u4e00\u8d77\uff0c\u5c31\u5f97\u5230\u4e86\u6240\u6709\u8ba2\u9605\u6536\u5165\u3002<br><br><\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting an install can feel like progress. Acquiring more trials feels like a build up in momentum. However, neither of these KPIs tell you whether it\u2019s time to stop, pause, or spend.&nbsp; There are some basic rules for subscription apps and growth. Apps are ready to move into paid acquisition when there are three concurrent&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-18625","post","type-post","status-publish","format-standard","hentry","category-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Subscription KPIs to Scale Paid User Acquisition\u00a0 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn five subscription KPIs that show whether your app is ready to scale user acquisition, from trial-to-paid conversion and subscriber cost to renewals, and cancellations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/blog-subscription-kpis-scale-user-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Subscription KPIs to Scale Paid User Acquisition\" \/>\n<meta property=\"og:description\" content=\"Learn five subscription KPIs that show whether your app is ready to scale user acquisition, from trial-to-paid conversion and subscriber cost to renewals, and cancellations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/blog-subscription-kpis-scale-user-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-16T12:32:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T12:34:51+00:00\" \/>\n<meta property=\"og:image\" 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A campaign with strong new subscriptions but weak renewals is a weaker candidate for more spend than the top-line numbers suggest.<br><br>","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561406240","position":5,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561406240","name":"\u4e3a\u4ec0\u4e48\u4ea7\u54c1ID\u5bf9\u8ba2\u9605\u5206\u6790\u5f88\u91cd\u8981\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Product ID shows which plan or offer a campaign actually acquired. Without it, you cannot tell whether a campaign looks stronger simply because it drove pricier plans, or weaker because its trial has not had time to convert.<br><br>","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"},{"@type":"Question","@id":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561432582","position":6,"url":"https:\/\/tenjin.com\/blog\/blog-subscription-kpis-scale-user-acquisition\/#faq-question-1789561432582","name":"\u65b0\u8ba2\u9605\u6536\u5165\u548c\u7eed\u8d39\u6536\u5165\u6709\u4ec0\u4e48\u533a\u522b\uff1f","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"New Subscription Revenue comes from first-time paid subscriptions. Renewal Revenue comes from subscribers who continue after that first payment. Add them together and you get All Subscriptions Revenue.<br><br>","inLanguage":"zh-Hans"},"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=18625"}],"version-history":[{"count":6,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18625\/revisions"}],"predecessor-version":[{"id":18637,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/18625\/revisions\/18637"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=18625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=18625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=18625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}