{"id":18647,"date":"2026-09-25T23:18:40","date_gmt":"2026-09-25T23:18:40","guid":{"rendered":"https:\/\/tenjin.com\/?p=18647"},"modified":"2026-09-25T23:18:44","modified_gmt":"2026-09-25T23:18:44","slug":"plan-mix-monthly-vs-annual-subscriptions","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/plan-mix-monthly-vs-annual-subscriptions\/","title":{"rendered":"\u7b56\u7565\u51b3\u5b9a\u6210\u8d25\uff1a\u5982\u4f55\u8861\u91cf\u6708\u8ba2\u9605\u4e0e\u5e74\u8ba2\u9605\u7684\u5dee\u5f02"},"content":{"rendered":"<p 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class=\"wp-block-heading\">UA\u56e2\u961f\u5e94\u5982\u4f55\u8861\u91cf\u8ba2\u9605\u8868\u73b0&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u6838\u5fc3\u95ee\u9898<\/strong><\/td><td><strong>\u6570\u636e\u89c2\u5bdf<\/strong><\/td><td><strong>\u91cd\u8981\u6027<\/strong><\/td><\/tr><tr><td>\u54ea\u4e2a\u5e7f\u544a\u6d3b\u52a8\u80fd\u66f4\u9ad8\u6548\u5730\u83b7\u53d6\u4ed8\u8d39\u7528\u6237\uff1f<\/td><td>\u652f\u51fa\u3001\u65b0\u589e\u8ba2\u9605\u6570\u3001\u5355\u6b21\u65b0\u589e\u8ba2\u9605\u6210\u672c (CPA)<\/td><td>\u63ed\u793a\u83b7\u5ba2\u6548\u7387<\/td><\/tr><tr><td>\u54ea\u4e2a\u5e7f\u544a\u6d3b\u52a8\u80fd\u66f4\u5feb\u5730\u56de\u6536\u5e7f\u544a\u652f\u51fa\uff1f<\/td><td>\u65b0\u589e\u8ba2\u9605\u6536\u5165 + \u65e9\u671fROAS<\/td><td>\u51f8\u663e\u5e74\u5ea6\u8ba1\u5212\u5927\u989d\u9996\u6b21\u4ed8\u6b3e\u5e26\u6765\u7684\u5f71\u54cd<\/td><\/tr><tr><td>\u54ea\u4e2a\u5e7f\u544a\u6d3b\u52a8\u80fd\u66f4\u597d\u5730\u7559\u5b58\u7ecf\u5e38\u6027\u4ed8\u6b3e\uff1f<\/td><td>\u7eed\u8d39\u6570 + \u7eed\u8d39\u6536\u5165<\/td><td>\u5c06\u6301\u7eed\u4ea7\u751f\u7684\u957f\u671f\u4ef7\u503c\u4e0e\u9996\u6b21\u4ed8\u6b3e\u533a\u5206\u5f00\u6765<\/td><\/tr><tr><td>\u8be5\u5e7f\u544a\u6d3b\u52a8\u5230\u76ee\u524d\u4e3a\u6b62\u8d5a\u53d6\u4e86\u591a\u5c11\u603b\u6536\u5165\uff1f<\/td><td>\u603b\u8ba2\u9605\u6536\u5165<\/td><td>\u7efc\u5408\u8bc4\u4f30\u65b0\u589e\u6536\u5165\u4e0e\u540e\u7eed\u7eed\u8d39\u6536\u5165<\/td><\/tr><tr><td>\u54ea\u4e9b\u8ba1\u5212\u63a8\u52a8\u4e86\u8fd9\u4e9b\u7ed3\u679c\uff1f<\/td><td>\u4ea7\u54c1ID\u4e0e\u8ba1\u5212\u7ec4\u5408<\/td><td>\u63ed\u793a\u6570\u5b57\u80cc\u540e\u7684\u8ba1\u8d39\u5468\u671f\u903b\u8f91<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u7528\u6237\u6570\u548c\u6536\u5165\u91d1\u989d\uff0c\u6700\u597d\u5206\u5f00\u6765\u770b\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u56e2\u961f\u5c31\u80fd\u770b\u6e05\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u771f\u5b9e\u5904\u5883\uff1a\u662f\u4e0d\u662f\u62c9\u65b0\u8d62\u9ebb\u4e86\uff0c\u6536\u5165\u5374\u62c9\u80ef\u3002\u81f3\u4e8e\u54ea\u4e9b\u6307\u6807\u771f\u6b63\u5173\u952e\u3001\u8be5\u76ef\u4f4f\u54ea\u4e9b\u8ba2\u9605KPI\uff0c\u8bf7\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<a href=\"https:\/\/tenjin.com\/zh\/blog\/blog-subscription-kpis-scale-user-acquisition\/\"><strong>\u300a5\u4e2a\u5173\u952e\u8ba2\u9605\u6307\u6807\uff0c\u5224\u65ad\u4ed8\u8d39\u83b7\u5ba2\u4f55\u65f6\u8be5\u6269\u91cf\u300b\u3002<\/strong><\/a><strong>\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9e\u6218\u6848\u4f8b\uff1a\u76f8\u540c\u7684\u652f\u51fa\uff0c\u4e0d\u540c\u7684\u8ba1\u5212\u7ec4\u5408<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba9\u6211\u4eec\u901a\u8fc7\u53e6\u4e00\u4e2a\u6848\u4f8b\uff0c\u5bf9\u6bd4\u4e24\u4e2a\u521d\u59cb\u652f\u51fa\u5747\u4e3a5,000\u7f8e\u5143\u7684\u5e7f\u544a\u6d3b\u52a8\u5728\u7b2c60\u5929\u7684\u6570\u636e\u8868\u73b0\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u7b2c60\u5929\u7684\u7ed3\u679c<\/strong><\/td><td><strong>\u6d3b\u52a8 A (\u4e3b\u8981\u4e3a\u5e74\u8ba2\u9605)<\/strong><\/td><td><strong>\u6d3b\u52a8 B (\u4e3b\u8981\u4e3a\u6708\u8ba2\u9605)<\/strong><\/td><\/tr><tr><td>\u65b0\u589e\u8ba2\u9605<\/td><td>450<\/td><td>600<\/td><\/tr><tr><td>\u65b0\u8ba2\u9605\u7528\u6237\u6210\u672c<\/td><td>$11.11<\/td><td>$8.33<\/td><\/tr><tr><td>\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/td><td>$7,200<\/td><td>$4,800<\/td><\/tr><tr><td>\u7eed\u8d39\u6536\u5165<\/td><td>$160<\/td><td>$2,320<\/td><\/tr><tr><td>\u603b\u8ba2\u9605\u6536\u5165<\/td><td>$7,360<\/td><td>$7,120<\/td><\/tr><tr><td>\u7b2c60\u5929ROAS<\/td><td>147%<\/td><td>142%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u6570\u636e\u4e0a\u770b\uff0c\u6d3b\u52a8A\u8ba2\u9605\u8005\u66f4\u5c11\uff0c\u4f46\u56e0\u4e3a\u62ff\u5230\u4e86\u66f4\u591a\u5e74\u8ba2\u9605\u7528\u6237\uff0c\u65e9\u671f\u6536\u5165\u53cd\u800c\u66f4\u9ad8\uff1b\u6d3b\u52a8B\u8ba2\u9605\u8005\u66f4\u591a\uff0c\u7eed\u8d39\u6536\u5165\u4e5f\u66f4\u5f3a\u3002\u90a3\u4e48\uff0c\u8c01\u624d\u662f\u771f\u6b63\u7684\u8d62\u5bb6\uff1f\u7b54\u6848\u53d6\u51b3\u4e8e\u4f60\u7684\u4f18\u5316\u76ee\u6807\uff1a\u662f\u4f18\u5148\u8ffd\u6c42\u66f4\u5feb\u7684\u6210\u672c\u56de\u6536\uff08\u65e9\u671fROAS\uff09\uff0c\u8fd8\u662f\u66f4\u4f4e\u7684\u83b7\u5ba2\u6210\u672c\u52a0\u4e0a\u6301\u7eed\u7684\u7eed\u8d39\u6d41\u3002\u9700\u8981\u7279\u522b\u7559\u610f\u7684\u662f\uff0c\u6d3b\u52a8A\u7684\u5e74\u8ba2\u9605\u7528\u6237\u5230\u7b2c60\u5929\u8fd8\u6ca1\u8fdb\u5165\u7eed\u8d39\u5468\u671f\uff0c\u6240\u4ee5\u5728\u6d3b\u52a8A\u771f\u6b63\u51fa\u73b0\u7eed\u8d39\u673a\u4f1a\u4e4b\u524d\uff0c\u6700\u597d\u5148\u522b\u6025\u7740\u7ed9\u5b83\u7684\u5e74\u5ea6\u7559\u5b58\u8868\u73b0\u4e0b\u5b9a\u8bba\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">campaign\u5c42\u7ea7\u7684\u5206\u6790\u6d41\u7a0b<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4ece\u4e1a\u52a1\u51b3\u7b56\u548c\u76ee\u6807\u51fa\u53d1<\/strong><br><br>\u60f3\u6e05\u695a\u4f60\u7684\u6838\u5fc3\u4f18\u5148\u7ea7\u548c\u76ee\u6807\u662f\u4ec0\u4e48\u3002\u4f60\u662f\u60f3\u6269\u5927\u5e7f\u544a\u89c4\u6a21\u3001\u6d4b\u8bd5\u4f18\u60e0\u65b9\u6848\u3001\u9884\u6d4b\u6210\u672c\u56de\u6536\u671f\uff0c\u8fd8\u662f\u60f3\u5c3d\u65e9\u62ff\u5230\u7eed\u8d39\u6536\u5165\uff1f\u6bcf\u5468\u7684\u65e5\u5e38\u9884\u7b97\u51b3\u7b56\uff0c\u53ef\u80fd\u66f4\u4f9d\u8d56\u9996\u6b21\u4ed8\u6b3e\u6536\u5165\u548c\u65e9\u671f <a href=\"https:\/\/tenjin.com\/zh\/glossary\/return-on-ad-spend-roas\/\">ROAS<\/a>\uff1b\u800c\u957f\u671f\u7684\u5b9a\u4ef7\u51b3\u7b56\uff0c\u5219\u8003\u8651\u540e\u7eed\u7684 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/renewals\/\">\u7eed\u8ba2<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/glossary\/subscription-cancellation\/\">\u53d6\u6d88<\/a>.<br><br><\/li>\n\n\n\n<li><strong>\u6309\u4ea7\u54c1ID\u62c6\u5206\u5e7f\u544a\u6d3b\u52a8\u00a0<\/strong><br><br>\u5728\u6bd4\u8f83\u6574\u4f53\u6df7\u5408\u6570\u636e\u4e4b\u524d\uff0c\u5148\u5f04\u6e05\u695a\u7528\u6237\u5230\u5e95\u9009\u4e86\u54ea\u4e9b\u4ea7\u54c1\u3002\u901a\u8fc7\u4ea7\u54c1ID\u67e5\u770b\u5206\u6790\u7ed3\u679c\uff0c\u80fd\u6e05\u6670\u638c\u63e1\u8ba1\u5212\u7ec4\u5408\u7684\u5206\u5e03\uff0c\u8fdb\u800c\u627e\u51fa\u6570\u636e\u5dee\u5f02\u7684\u771f\u6b63\u6765\u6e90\uff1a\u662f\u8ba2\u9605\u8005\u66f4\u591a\uff0c\u662f\u8ba1\u5212\u7ec4\u5408\u4e0d\u540c\uff0c\u8fd8\u662f\u5728\u76f8\u540c\u8ba1\u5212\u4e0b\u8dd1\u51fa\u4e86\u66f4\u9ad8\u7684\u4ef7\u503c\uff1f\u00a0<br><br><\/li>\n\n\n\n<li><strong>\u6bd4\u8f83\u76f8\u540c\u6210\u719f\u5ea6\u7684\u540c\u671f\u7fa4\uff08Cohort\uff09<\/strong><br><br>\u52a1\u5fc5\u5728\u4e00\u81f4\u7684\u65f6\u95f4\u7a97\u53e3\u5185\u5bf9\u6bd4\uff0c\u6bd4\u5982\u201c\u7b2c30\u5929\u5bf9\u7b2c30\u5929\u201d\u201c\u7b2c60\u5929\u5bf9\u7b2c60\u5929\u201d\u3002\u8fd9\u6837\u624d\u80fd\u907f\u514d\u4e0a\u7ebf\u66f4\u65e9\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u4ec5\u4ec5\u56e0\u4e3a\u201c\u7528\u6237\u6709\u66f4\u591a\u65f6\u95f4\u4ed8\u6b3e\u201d\u800c\u5360\u4e86\u4e00\u4e2a\u865a\u9ad8\u7684\u4fbf\u5b9c\u3002\u540c\u65f6\uff0c\u4e5f\u8981\u7559\u610f\u6bcf\u79cd\u8ba1\u5212\u7ec4\u5408\u5404\u81ea\u5bf9\u5e94\u7684\u7eed\u8d39\u8282\u70b9\u3002\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>\u62c6\u5206\u9996\u6b21\u4ed8\u6b3e\u6536\u5165\u4e0e\u7eed\u8d39\u6536\u5165<\/strong><br><br>\u9996\u6b21\u4ed8\u6b3e\u91ca\u653e\u7684\u662f\u521d\u6b65\u7684\u4ef7\u503c\u4fe1\u53f7\uff0c\u7eed\u8d39\u4ee3\u8868\u7684\u5219\u662f\u6301\u7eed\u7684\u957f\u671f\u4ef7\u503c\uff0c\u4e24\u8005\u5171\u540c\u6784\u6210\u6574\u4f53ROAS\u3002\u628a\u5b83\u4eec\u62c6\u5f00\u5206\u6790\uff0c\u624d\u80fd\u66f4\u7cbe\u51c6\u5730\u627e\u51fa\u6210\u8d25\u80cc\u540e\u7684\u771f\u6b63\u5f52\u56e0\u3002\u8bf7\u67e5\u9605 <a href=\"https:\/\/tenjin.com\/zh\/blog\/app-subscriptions\/\"><strong>Tenjin\u62a5\u544a\u8ba2\u9605\u6307\u5357<\/strong><\/a> \u4e86\u89e3\u66f4\u591a\u3002\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>\u5f15\u5165\u66f4\u591a\u80cc\u666f\u7ef4\u5ea6\uff08\u6e20\u9053\u3001\u56fd\u5bb6\/\u5730\u533a\u3001\u7d20\u6750\uff09\u00a0<\/strong><br><br>\u7ed3\u5408\u4ea7\u54c1ID\uff0c\u8fdb\u4e00\u6b65\u5bf9\u6bd4\u5e7f\u544a\u6e20\u9053\u3001\u56fd\u5bb6\/\u5730\u533a\u3001\u7d20\u6750\u7b49\u7ef4\u5ea6\u7684\u8868\u73b0\u3002\u67d0\u4e2a\u5e7f\u544a\u6d3b\u52a8\u5728\u67d0\u4e2a\u56fd\u5bb6\u6210\u529f\u62ff\u4e0b\u4e00\u5927\u6279\u5e74\u8ba2\u9605\u7528\u6237\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u540c\u6837\u7684\u6253\u6cd5\u5728\u5176\u4ed6\u5730\u533a\u6216\u53d7\u4f17\u5708\u5c42\u4e5f\u80fd\u594f\u6548\u3002<br><br><\/li>\n\n\n\n<li><strong>\u628a\u6570\u636e\u7ed3\u679c\u8f6c\u5316\u4e3a\u843d\u5730\u884c\u52a8\u00a0<\/strong><br><br>\u5f53\u5e7f\u544a\u6d3b\u52a8\u8fbe\u5230\u9884\u671f\u7684\u4ef7\u503c\u9608\u503c\u6216\u6210\u672c\u56de\u6536\u671f\u65f6\uff0c\u5c31\u53ef\u4ee5\u653e\u5927\u9884\u7b97\u3002\u5982\u679c\u5e74\u8ba2\u9605\u610f\u613f\u5f3a\u3001\u4f46\u6574\u4f53 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/conversion\/\">conversions<\/a> \u7387\u504f\u4f4e\uff0c\u4e0d\u59a8\u6d4b\u8bd5\u4f18\u5316\u4ed8\u8d39\u5899\u6216\u4ef7\u503c\u5305\u88c5\uff1b\u5982\u679c\u6708\u8ba2\u9605\u8f6c\u5316\u6548\u7387\u9ad8\u3001\u4f46\u7eed\u8d39\u75b2\u8f6f\uff0c\u5c31\u8981\u6392\u67e5\u5e76\u4f18\u5316\u53d7\u4f17\u5339\u914d\u5ea6\u3001\u65b0\u624b\u5f15\u5bfc\u6d41\u7a0b\u3001\u4ea7\u54c1\u4f53\u9a8c\uff0c\u4ee5\u53ca\u7528\u6237\u5bf9\u4f18\u60e0\u7684\u5fc3\u7406\u9884\u671f\u3002\u6570\u636e\u80fd\u5e2e\u4f60\u5feb\u901f\u5b9a\u4f4d\u95ee\u9898\uff0c\u4f46\u8981\u627e\u5230\u6839\u672c\u539f\u56e0\uff0c\u8fd8\u5f97\u9760\u66f4\u6df1\u5165\u7684\u6d1e\u5bdf\u3002\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\"><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c06\u8ba1\u5212\u7c7b\u578b\u4e0e\u5e7f\u544a\u6d3b\u52a8\u5c42\u7ea7\u7684\u8868\u73b0\u76f8\u8fde\u63a5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u5e7f\u544a\u6d3b\u52a8\u7ed3\u679c\u548c\u83b7\u5ba2\u6570\u636e\u6253\u901a\u4e4b\u540e\uff0c\u201c\u8ba1\u5212\u7ec4\u5408\u201d\u8fd9\u4e2a\u6307\u6807\u7684\u4ef7\u503c\u5c31\u4f1a\u771f\u6b63\u663e\u73b0\u51fa\u6765\u3002\u5982\u679c\u6d3b\u52a8A\u5e26\u6765\u7684\u4e3b\u8981\u662f\u5e74\u8ba2\u9605\u7528\u6237\uff0c\u6d3b\u52a8B\u5e26\u6765\u7684\u4e3b\u8981\u662f\u6708\u8ba2\u9605\u7528\u6237\uff0c\u90a3\u5c31\u5fc5\u987b\u6e05\u695a\u5730\u8bc4\u4f30\u8fd9\u79cd\u7528\u6237\u7ed3\u6784\u5dee\u5f02\uff0c\u7a76\u7adf\u5982\u4f55\u5f71\u54cd\u5404\u81ea\u7684\u8f6c\u5316\u7387\u3001\u6536\u5165\u6d41\u3001\u7eed\u8d39\u8868\u73b0\u548c\u6210\u672c\u56de\u6536\u671f\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5df2\u7ecf\u63a5\u5165MMP\uff08\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff09\u7684\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u5206\u6790\u65b9\u6848\u91cc\u5fc5\u987b\u5305\u542b\u8ba2\u9605\u62a5\u544a\u80fd\u529b\uff0c\u628a\u8ba2\u9605\u8005\u751f\u547d\u5468\u671f\u4e8b\u4ef6\uff08\u8bd5\u7528\u3001\u65b0\u589e\u8ba2\u9605\u3001\u7eed\u8d39\u3001\u53d6\u6d88\uff09\u4e0e\u5f52\u56e0\u53ca\u652f\u51fa\u6570\u636e\u65e0\u7f1d\u6574\u5408\u5728\u4e00\u8d77\u3002\u5728\u5e7f\u544a\u6d3b\u52a8\u5c42\u9762\uff0c\u4ea7\u54c1ID\u63d0\u4f9b\u4e86\u8be6\u5c3d\u7684\u8ba1\u5212\u80cc\u666f\uff0c\u518d\u53e0\u52a0\u5e7f\u544a\u6d3b\u52a8\u3001\u5e7f\u544a\u6e20\u9053\u3001\u56fd\u5bb6\/\u5730\u533a\u7b49\u7ec6\u5206\u7ef4\u5ea6\uff0c\u5c31\u80fd\u7cbe\u51c6\u8ffd\u6eaf\u9ad8\u4ef7\u503c\u8ba2\u9605\u8005\u5230\u5e95\u6765\u81ea\u54ea\u4e9b\u6e20\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin\u7684 <a href=\"https:\/\/tenjin.com\/zh\/blog\/tenjin-subscription-reporting-campaign-level-visibility\/\">iOS\u8ba2\u9605\u6536\u5165\u62a5\u544a<\/a> \uff0c\u628a\u8bd5\u7528\u3001\u65b0\u589e\u8ba2\u9605\u3001\u7eed\u8d39\u3001\u53d6\u6d88\u4ee5\u53ca\u6536\u5165\u6570\u636e\uff0c\u4e0e\u5e7f\u544a\u8868\u73b0\u6574\u5408\u5728\u540c\u4e00\u4e2a\u62a5\u544a\u73af\u5883\u4e2d\u3002\u6709\u4e86\u8fd9\u79cd\u4e13\u5c5e\u7684 <a href=\"https:\/\/tenjin.com\/zh\/subscription-reporting\/\">\u8ba2\u9605\u62a5\u544a<\/a> \uff0c\u56e2\u961f\u5c31\u80fd\u5728\u540c\u7b49\u7684\u65f6\u95f4\u89c2\u5bdf\u7a97\u53e3\u5185\uff0c\u7cbe\u51c6\u5bf9\u6bd4\u6708\u8ba2\u9605\u4e0e\u5e74\u8ba2\u9605\u7684\u8868\u73b0\uff0c\u4e0d\u518d\u4f9d\u8d56\u201c\u6df7\u5408\u603b\u6536\u5165\u201d\u8fd9\u79cd\u7c97\u653e\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u5bf9\u4e8e\u5df2\u7ecf\u5728\u4f7f\u7528 <a href=\"https:\/\/tenjin.com\/zh\/revenuecat-tenjin-subscriptions\/\">RevenueCat<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/adapty-tenjin-subscriptions\/\">Adapty<\/a> \u5e73\u53f0\u3001\u5e76\u5e0c\u671b\u628a <a href=\"https:\/\/tenjin.com\/zh\/glossary\/subscription-event\/\">\u8ba2\u9605\u4e8b\u4ef6<\/a> \u4e0e\u83b7\u5ba2\u6570\u636e\u6253\u901a\u7684\u56e2\u961f\uff0cTenjin\u4e5f\u63d0\u4f9b\u4e86\u5168\u9762\u7684\u96c6\u6210\u652f\u6301\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1790378068667\"><strong class=\"schema-faq-question\">Q\uff1a\u505aUA\uff0c\u5e74\u8ba2\u9605\u5c31\u4e00\u5b9a\u6bd4\u6708\u8ba2\u9605\u597d\u5417\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u4e0d\u4e00\u5b9a\u3002\u5e74\u8ba2\u9605\u524d\u671f\u56de\u6b3e\u591a\uff1b\u6708\u8ba2\u9605\u95e8\u69db\u4f4e\uff0c\u4e5f\u80fd\u66f4\u5feb\u770b\u51fa\u7528\u6237\u5230\u5e95\u613f\u4e0d\u613f\u610f\u7eed\u8d39\u3002\u9009\u54ea\u4e2a\uff0c\u53d6\u51b3\u4e8e\u4f60\u7684\u8f6c\u5316\u7387\u3001\u56de\u672c\u5468\u671f\u548c\u957f\u671f\u4e1a\u52a1\u76ee\u6807\u3002\u00a0<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790378080798\"><strong class=\"schema-faq-question\">Q\uff1aUA\u56e2\u961f\u8be5\u600e\u4e48\u5ba2\u89c2\u6bd4\u8f83\u6708\u8ba2\u9605\u548c\u5e74\u8ba2\u9605\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u5728\u540c\u6837\u7684\u65f6\u95f4\u7a97\u53e3\u91cc\u6bd4\uff0c\u628a\u9996\u6b21\u4ed8\u6b3e\u6536\u5165\u548c\u7eed\u8ba2\u6536\u5165\u62c6\u5f00\uff0c\u518d\u6309\u4ea7\u54c1ID\u5f80\u4e0b\u94bb\u3002\u8fd8\u6709\u4e00\u70b9\uff1a\u7b2c\u4e00\u4e2a\u5e74\u5ea6\u7eed\u8ba2\u5468\u671f\u6ca1\u5230\u4e4b\u524d\uff0c\u522b\u6025\u7740\u7ed9\u5e74\u8ba2\u9605\u7684\u7559\u5b58\u4e0b\u7ed3\u8bba\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790378110172\"><strong class=\"schema-faq-question\">Q\uff1a\u514d\u8d39\u8bd5\u7528\u4f1a\u600e\u4e48\u5f71\u54cd\u8fd9\u4e2a\u5bf9\u6bd4\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u8bd5\u7528\u671f\u4e0d\u5149\u4f1a\u628a\u9996\u6b21\u4ed8\u8d39\u5f80\u540e\u63a8\uff0c\u8fd8\u4f1a\u6084\u6084\u5f71\u54cd\u7528\u6237\u9009\u54ea\u79cd\u8ba1\u5212\u3002\u6240\u4ee5\uff0c\u5e26\u8bd5\u7528\u671f\u7684\u6ce8\u518c\u548c\u76f4\u63a5\u4ed8\u8d39\u7684\u6ce8\u518c\uff0c\u6570\u636e\u4e00\u5b9a\u8981\u5206\u5f00\u770b\u3002\u60f3\u66f4\u6df1\u5165\u4e86\u89e3\u4e0d\u540c\u8ba1\u5212\u7c7b\u578b\u7684\u5bf9\u6bd4\uff0c\u53ef\u4ee5\u770b <a href=\"https:\/\/tenjin.com\/zh\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/\">\u300a\u514d\u8d39\u8bd5\u7528 vs \u514d\u8d39\u589e\u503c vs \u4ed8\u8d39\u8ba2\u9605\u300b<\/a>.<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790378128988\"><strong class=\"schema-faq-question\">Q\uff1aTenjin\u80fd\u6309\u5e7f\u544a\u6d3b\u52a8\u770b\u8ba2\u9605\u6536\u5165\u5417\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u53ef\u4ee5\u3002Tenjin\u7684iOS\u62a5\u544a\u80fd\u628a\u8ba2\u9605\u884c\u4e3a\u8ddf\u5177\u4f53\u7684\u5e7f\u544a\u6d3b\u52a8\u3001\u5e7f\u544a\u6e20\u9053\u3001\u56fd\u5bb6\/\u5730\u533a\u3001\u4ea7\u54c1ID\u548c\u5176\u4ed6\u83b7\u5ba2\u7ef4\u5ea6\u5173\u8054\u8d77\u6765\u3002\u60f3\u628aRevenueCat\u3001Adapty\u7684\u8ba2\u9605\u4e8b\u4ef6\u548cTenjin\u5f52\u56e0\u6570\u636e\u6253\u901a\u7684\u56e2\u961f\uff0c\u6211\u4eec\u4e5f\u63d0\u4f9b\u4e86\u5b8c\u6574\u7684\u96c6\u6210\u652f\u6301\u3002<br><br><\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u65e0\u9700\u5207\u6362&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6708\u8ba2\u9605\u548c\u5e74\u8ba2\u9605\uff0c\u4ece\u82b1\u83b7\u5ba2\u94b1\u5230\u6700\u7ec8\u6536\u56de\u6536\u5165\uff0c\u8d70\u7684\u662f\u4e24\u6761\u5b8c\u5168\u4e0d\u540c\u7684\u8def\u3002\u6bd4\u8f83\u7684\u65f6\u5019\uff0c\u522b\u53ea\u770b\u8c01\u8f6c\u5316\u591a\uff0c\u66f4\u8981\u770b\u6e05\uff1a\u4e0d\u540c\u5e7f\u544a\u6d3b\u52a8\u5230\u5e95\u662f\u600e\u4e48\u6293\u5230\u67d0\u7c7b\u8ba1\u5212\u6216\u4f18\u60e0\u7684\u3002\u8bf4\u5230\u5e95\uff0c\u5c31\u662f\u8981\u7b97\u51c6\u5728\u7279\u5b9a\u9884\u7b97\u7a97\u53e3\u91cc\uff0c\u4f60\u771f\u6b63\u80fd\u4ece\u4ed8\u8d39\u7528\u6237\u8eab\u4e0a\u62ff\u56de\u591a\u5c11\u94b1\u3002\u628a\u8fd9\u4e24\u4ef6\u4e8b\u7406\u6e05\u695a\uff0c\u4e0b\u4e00\u6b65\u600e\u4e48\u4f18\u5316\u5e7f\u544a\u3001\u600e\u4e48\u5206\u9884\u7b97\uff0c\u624d\u6709\u4f9d\u636e\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Campaigns vary in their types of success: they can spend the same amount of spend and get a similar number of paying users. However, each campaign produces its own patterns of user behavior and revenue streams. One campaign could bring in mostly annual subscribers and receive bigger payments upfront. The other campaign might attract mostly&#8230;<\/p>","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8],"tags":[],"class_list":["post-18647","post","type-post","status-publish","format-standard","hentry","category-metrics","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring Monthly vs Annual Subscriptions | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how monthly vs annual subscriptions affect conversion, renewal timing, revenue, and campaign performance for mobile apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/plan-mix-monthly-vs-annual-subscriptions\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monthly vs Annual Subscriptions\" \/>\n<meta property=\"og:description\" content=\"Learn how monthly and annual subscription plans affect conversion, renewal timing, revenue, and campaign performance for mobile apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/plan-mix-monthly-vs-annual-subscriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-25T23:18:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T23:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/Monthly-vs-Annual-Subscriptions_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" 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