{"id":7872,"date":"2023-09-01T12:32:36","date_gmt":"2023-09-01T12:32:36","guid":{"rendered":"https:\/\/tenjin.com\/?p=7872"},"modified":"2026-04-14T11:19:04","modified_gmt":"2026-04-14T11:19:04","slug":"how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/","title":{"rendered":"\u58a8\u897f\u54e5\u9876\u7ea7\u79fb\u52a8\u51fa\u7248\u5546\u662f\u5982\u4f55\u5c06\u5176\u4ea7\u54c1\u77e9\u9635LTV\u63d0\u5347 35%\u7684 - HyperBeard \u7684\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u79fb\u52a8\u51fa\u7248\u5546\u7684\u6218\u7565\u6027\u4ea4\u53c9\u4fc3\u9500--HyperBeard \u6848\u4f8b\u7814\u7a76\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/02Pr4cEBMlc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u8d85\u4f11\u95f2\u624b\u673a\u6e38\u620f\u53d1\u884c\u5de5\u4f5c\u5ba4&nbsp;<a href=\"https:\/\/hyperbeard.com\/\">\u8d85\u718a<\/a>\u7684\u6210\u529f\u6545\u4e8b\uff0c\u4ee5\u53ca Tenjin \u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u591a\u4e2a\u7528\u4f8b\u95ee\u9898\u3002 \u4e3a\u4e86\u66f4\u597d\u5730\u8ba8\u8bba\u8fd9\u4e2a\u6210\u529f\u6848\u4f8b\uff0c\u6211\u4eec\u9080\u8bf7\u4e86 Hyperbeard \u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Alex Kozachenko\u3002<\/p>\n\n\n\n<p>\u6709\u5173\u6848\u4f8b\u7814\u7a76\u7684\u6458\u8981\uff0c\u60a8\u53ef\u4ee5\u4e0b\u8f7d\u4e0b\u9762\u7684 PDF\uff0c \u5982\u679c\u60a8\u60f3\u66f4\u6df1\u5165\u5730\u4e86\u89e3 Alex \u5206\u4eab\u7684\u5185\u5bb9\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/growthfullstack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/08\/gfs.jpeg?ssl=1\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/HyperBeard.pdf\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u6848\u4f8b\u62a5\u544a <\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Alex\uff0c\u53ef\u4ee5\u8bf7\u4f60\u4ecb\u7ecd\u4e00\u4e0b\u4f60\u81ea\u5df1\u5417\uff1f<\/h3>\n\n\n\n<p>\u201c\u6211\u53eb Alex Kozachenko\uff0c \u662f HyperBeard \u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002 \u6211\u4eec\u662f\u58a8\u897f\u54e5\u6700\u5927\u7684\u624b\u673a\u6e38\u620f\u5f00\u53d1\u5546\u548c\u53d1\u884c\u5546\uff0c\u76ee\u524d\u5728 Apple AppStore \u548c Google PlayStore \u4e0a\u7684\u4e0b\u8f7d\u91cf\u5df2\u8d85\u8fc7 2.1 \u4ebf\u6b21\u3002 \u6211\u4eec\u7684\u4e00\u4e9b\u51fa\u540d\u7684\u6e38\u620f\u5305\u62ec&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/campfirecatcafe\/\">\u7bdd\u706b\u732b\u5496\u5561\u9986<\/a>&nbsp;\uff082023 \u5e74 5 \u6708\u63a8\u51fa\uff09&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/adorable-home\/\">\u53ef\u7231\u7684\u5bb6<\/a>&nbsp;\u548c&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/pocketlove\/\">\u53e3\u888b\u91cc\u7684\u7231<\/a>\u3002 \u6211\u4eec\u4e13\u6ce8\u5f00\u53d1\u9488\u5bf9\u5e74\u8f7b\u4eba\u3001\u6210\u5e74\u4eba\u3001\u5973\u6027\u4eba\u7fa4\u7684\u53ef\u7231\u4f11\u95f2\u653e\u7f6e\u7c7b\u6e38\u620f\u3002<\/p>\n\n\n\n<p>\u4e2a\u4eba\u800c\u8a00\uff0c\u6211\u4e13\u6ce8\u4e8e\u5546\u4e1a\u3001\u4ea7\u54c1\u548c\u8425\u9500\u7b56\u7565\u3002 \u4f46\u662f\uff0c\u4f60\u77e5\u9053\uff0c\u8981\u7ecf\u8425\u4e00\u5bb6\u516c\u53f8\uff0c\u6240\u6709\u7684\u4e8b\u60c5\u4f60\u90fd\u9700\u8981\u505a\u4e00\u70b9\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u80fd\u7ed9\u6211\u4eec\u66f4\u591a\u7684\u4ecb\u7ecd\u4e0b HyperBeard \u5417\uff1f\u4f60\u4eec\u662f\u5982\u4f55\u5f00\u59cb\u7684\u3001\u4e3b\u653b\u4ec0\u4e48\u7c7b\u578b\u7684\u6e38\u620f\uff1f<\/h3>\n\n\n\n<p>\u201c\u6211\u4eec\u5728 2016 \u5e74\u5de6\u53f3\u5f00\u59cb\uff0c\u7b2c\u4e00\u4e2a\u5927\u578b\u6e38\u620f\u540d\u4e3a&nbsp;<a href=\"https:\/\/hyperbeard.com\/game\/kleptocats\/\">\u514b\u96f7\u666e\u6258\u732b<\/a>\uff0c\u8fd9\u6b3e\u6e38\u620f\u8fc5\u901f\u8d70\u7ea2\uff0c\u8bf4\u660e\u4e86 2 \u70b9\uff0c\u7b2c\u4e00\u70b9\u662f\u8fd9\u4e2a\u6e38\u620f\u7684\u4f18\u79c0\uff0c\u7b2c\u4e8c\u70b9\u6211\u4eec\u81ea\u5df1\u53d1\u884c\u7684\u3002 \u8fd9\u4e2a\u6e38\u620f\u6559\u4f1a\u4e86\u6211\u4eec\u5f88\u591a\uff0c \u6211\u4eec\u4e00\u5f00\u59cb\u5e76\u6ca1\u6709\u771f\u6b63\u8003\u8651\u8bf4\u4e3a\u5973\u6027\u89c2\u4f17\u5236\u4f5c\u53ef\u7231\u7684\u4f11\u95f2\u6e38\u620f\uff0c\u4f46\u662f\u968f\u7740\u6211\u4eec\u5728\u8fd9\u4e2a\u9886\u57df\u8d8a\u6765\u8d8a\u64c5\u957f\u4ee5\u53ca\u8d8a\u6765\u8d8a\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\uff0c \u6211\u4eec\u5c31\u6162\u6162\u5730\u671d\u8fd9\u4e2a\u65b9\u5411\u53d1\u5c55\uff0c\u4e1a\u52a1\u7684\u53d1\u5c55\u5c31\u50cf\u6eda\u96ea\u7403\u4e00\u6837\u8d8a\u6eda\u8d8a\u5927\u3002 2018 \u5e74\uff0c\u6211\u4eec\u5f00\u59cb\u53d1\u5e03\u6e38\u620f\uff0c\u8fd9\u4e3a\u6211\u4eec\u5e26\u6765\u4e86\u98ce\u683c\u53ef\u7231\u7684\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u56e2\u961f\uff0c \u4e5f\u6210\u5c31\u4e86\u6211\u4eec\u4eca\u5929\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u603b\u800c\u8a00\u4e4b\uff0c\u5728\u8fc7\u53bb 10 \u5e74\u91cc\uff0c\u6211\u4eec\u53d1\u884c\u4e86 30 \u591a\u6b3e\u6e38\u620f\uff0c \u51e0\u4e4e\u6240\u6709\u7684\u90fd\u662f\u8d70\u53ef\u7231\u8def\u7ebf\u7684\uff0c\u6216\u7c7b\u4f3c\u98ce\u683c\u7684\u3002 \u6211\u4eec\u6700\u5927\u7684\u6e38\u620f Adorable Home \u4e0b\u8f7d\u91cf\u8fbe\u5230 5200 \u4e07\u6b21\u3002 \u6211\u4eec\u7684\u7b2c\u4e8c\u5927\u6e38\u620f Pocket Love \u4e8e\u53bb\u5e74\uff082022 \u5e74\uff09\u53d1\u5e03\uff0c\u7b2c\u4e00\u5e74\u4e0b\u8f7d\u91cf\u5c31\u8d85\u8fc7 2500 \u4e07\u6b21\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5728\u5168\u7403\u7ea6\u6709 65 \u540d\u5458\u5de5\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u5728\u58a8\u897f\u54e5\uff0c\u4e5f\u6709\u4eba\u5458\u5206\u6563\u5728\u5357\u7f8e\u3001\u6b27\u6d32\u548c\u4e1c\u4e9a\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f60\u4eec\u4f7f\u7528\u8fc7\u54ea\u4e9b\u8425\u9500\u548c\u4ea7\u54c1\u5206\u6790\u5de5\u5177\uff1f<\/h3>\n\n\n\n<p>\u201c\u6211\u4eec\u559c\u6b22\u8ba9\u4e8b\u60c5\u4fdd\u6301\u7b80\u6d01\u3002 \u6211\u4eec\u66fe\u7ecf\u4f7f\u7528 Unity (UGS) Analytics\uff0c\u4f46\u6b63\u5982\u5927\u591a\u6570\u4eba\u6240\u77e5\uff0c\u4ed6\u4eec\u6539\u53d8\u4e86\u5b9a\u4ef7\uff0c\u6240\u4ee5\u73b0\u5728\u6211\u4eec\u6539\u7528 Firebase Google Analytics\u3002 \u6211\u4eec\u5e76\u6ca1\u6709\u505a\u592a\u591a\u7684\u4e8b\u60c5\uff0c\u4e3b\u8981\u5173\u6ce8\u7b2c 1 \u5929\u3001\u7b2c 7 \u5929\u548c\u7b2c 30 \u5929\u7684\u7559\u5b58\u7387\u3001\u6bcf\u4e2a\u7528\u6237\u7684\u4f1a\u8bdd\u6570\uff0c\u7136\u540e\u5efa\u7acb\u80fd\u591f\u63a8\u52a8\u4eba\u4eec\u8fdb\u5165\u6e38\u620f\u83b7\u5f97\u7b2c 1 \u5929\u7559\u5b58\u7387\u7684\u6e20\u9053\uff0c\u8fd9\u4e00\u5207\u7684\u524d\u8eab\u5c31\u662f\u6e38\u620f\u7684\u5f15\u5bfc\u4f53\u9a8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=1024%2C563&#038;ssl=1\" alt=\"\u4e3a\u4ec0\u4e48 Hyperbeard \u5f00\u59cb\u4f7f\u7528 Growth FullStack \u5b9a\u5236\u5546\u4e1a\u667a\u80fd\uff1f\" class=\"wp-image-8858\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=768%2C422&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.40.png?w=1320&amp;ssl=1 1320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u81f3\u4e8e\u6211\u4eec\u7684 MMP\uff0c\u6211\u4eec\u4f7f\u7528 Tenjin \u662f\u6211\u4eec\u7684\u4e3b\u8981 MMP\uff0c\u540c\u65f6\u6211\u4eec\u4e5f\u4f1a\u4f7f\u7528 Singular\uff0c \u6211\u4eec\u8fd8\u4f7f\u7528 ironSource LevelPlay \u4f5c\u4e3a\u6211\u4eec\u7684\u5e7f\u544a\u4e2d\u4ecb\uff08Mediation\uff09\u3002 \u5728\u8fc7\u53bb\u7684\u4e0d\u540c\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u6784\u5efa\u4e86\u4e00\u4e9b\u5185\u90e8 BI\uff0c\u4f46\u8bf4\u5b9e\u8bdd\uff0c\u7528\u6237\u6df1\u5ea6\u6316\u6398\u771f\u7684\u5e76\u4e0d\u662f\u6211\u4eec\u7684\u5f3a\u9879\uff0c \u6211\u4eec\u66f4\u6ce8\u91cd\u5185\u5bb9\u3001\u5355\u4eba\u6e38\u620f\u4f53\u9a8c\u7b49\u3002\u56e0\u6b64\uff0cTenjin \u7684\u4e00\u5927\u4f18\u52bf\u662f\u4ed6\u4eec\u80fd\u591f\u8865\u5145\u6211\u4eec\u7684\u5185\u90e8\u5de5\u4f5c\uff0c\u800c\u4e14\u6211\u4eec\u7684 BI \u57fa\u672c\u4e0a\u5c31\u662f Tenjin \u63d0\u4f9b\u7684&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Growth FullStack\uff08\u5168\u6808\u589e\u957f\uff09 \u65b9\u6848<\/a>&nbsp;\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=1024%2C695&#038;ssl=1\" alt=\"HyperBeard \u7528\u4e8e\u63d0\u9ad8\u5176\u4ea7\u54c1\u7ec4\u5408\u4e2d\u79fb\u52a8\u6e38\u620f\u6027\u80fd\u7684\u5de5\u5177\" class=\"wp-image-8861\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=1024%2C695&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=300%2C204&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=768%2C521&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.30.png?w=1114&amp;ssl=1 1114w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bf4\u5230 Tenjin \u548c Growth FullStack\uff08 \u5168\u6808\u589e\u957f \uff09\uff0c\u6709\u54ea\u4e9b\u7279\u5b9a\u529f\u80fd\u5bf9 HyperBeard \u6700\u6709\u4ef7\u503c\uff1f<\/h3>\n\n\n\n<p>\u201c\u6211\u4eec\u559c\u6b22\u4f7f\u7528&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/datavault-introduction\">DataVault\uff08\u6570\u636e\u4ed3\u5e93\uff09<\/a>\uff0c\u8fc7\u53bb\uff0c\u6211\u4eec\u53ea\u662f\u4f7f\u7528\u7684 MMP \u63d0\u4f9b\u7684\u9762\u677f\u3002 \u4f46\u662f\uff0c\u663e\u7136\u8fd9\u975e\u5e38\u6709\u9650\uff0cTenjin \u7684\u9762\u677f\u505a\u7684\u5f88\u68d2\uff0c\u5b83\u63d0\u4f9b\u4e86\u5f88\u591a\u5efa\u8bae\uff0c\u4f46\u663e\u7136\u4f60\u4f1a\u5e0c\u671b\u6269\u5c55\u5230\u66f4\u591a\u3002 \u6240\u4ee5\uff0cDataVault \u5e2e\u52a9\u6211\u4eec\u505a\u5230\u8fd9\u4e00\u70b9\u3002 \u5b83\u5bf9\u4e8e\u521b\u610f\u7ee9\u6548\u8ddf\u8e2a\u975e\u5e38\u6709\u7528\uff0c\u6211\u4eec\u6240\u505a\u7684\u4e00\u4ef6\u4e8b\u5c31\u662f\u77e9\u9635LTV \u5206\u6790\uff0c \u6211\u4eec\u5c31\u662f\u4f60\u4eec\u6240\u8bf4\u7684\u5c0f\u800c\u7f8e\u7684\u7cbe\u54c1\u53d1\u884c\u5546\uff0c \u4ee5\u524d\u5e02\u9762\u4e0a\u6709\u5f88\u591a\uff0c\u4f46\u73b0\u5728\u90fd\u6ca1\u6709\u4e86\u3002 \u73b0\u5728\uff0c\u5927\u591a\u6570\u53d1\u884c\u5546\u53ea\u662f\u5bfb\u627e LTV \u9ad8\u7684\u4f5c\u54c1\uff0c\u8fd9\u6837\u4ed6\u4eec\u5c31\u80fd\u83b7\u5f97\u8f83\u4f4e\u7684 CPI \u5e76\u4e14\u8fdb\u884c\u5927\u89c4\u6a21\u4e70\u91cf\u3002 \u4f46\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u901a\u8fc7\u4fdd\u6301\u76f8\u540c\u7684\u4e3b\u9898\uff0c\u6211\u4eec\u80fd\u591f\u5e74\u590d\u4e00\u5e74\u5730\u63a8\u52a8\u5927\u91cf\u4ea7\u54c1\u7684\u81ea\u7136\u589e\u957f\uff0c \u6211\u4eec\u5c31\u662f\u6240\u8c13\u7684 \u201c\u7cbe\u54c1\u53d1\u884c\u5546\u201d\uff0c\u6211\u4eec\u4e13\u6ce8\u4e8e\u9488\u5bf9\u7279\u5b9a\u7c7b\u578b\u53d7\u4f17\u7684\u7279\u5b9a\u7c7b\u578b\u6e38\u620f\uff0c\u7531\u4e8e\u6211\u4eec\u7684\u6e38\u620f\u6709\u5f88\u591a\u7528\u6237\u4e4b\u95f4\u662f\u4e92\u76f8\u4ea4\u53c9\u7684\uff0c\u6211\u4eec\u4e5f\u5f88\u96be\u8861\u91cf\u8fd9\u4e9b\u7528\u7684\u7684\u51c6\u786e\u4ef7\u503c\uff0c \u6211\u4eec\u77e5\u9053\u4f1a\u53d1\u751f\u4ec0\u4e48\uff0c\u4f46\u5c31\u767e\u5206\u6bd4\u6216\u4ef7\u503c\u800c\u8a00\uff0c\u6211\u4eec\u4e0d\u77e5\u9053\u3002 \u6240\u4ee5\uff0c\u591a\u4e8f\u4e86 Tenjin\uff0c\u6211\u4eec\u73b0\u5728\u83b7\u5f97\u5168\u90e8\u7528\u6237\u7684\u5b8c\u6574\u51c6\u786e\u7684\u6570\u636e\uff0c\u5e76\u7528\u6765\u4f18\u5316\u6211\u4eec\u7684 UA \u7b56\u7565\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u591f\u627f\u53d7\u66f4\u9ad8\u7684 CPI \u5e76\u5b9e\u73b0\u89c4\u6a21\u589e\u957f\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u60a8\u5728 Tenjin \u4e2d\u4f7f\u7528\u77e9\u9635\u7684 LTV\uff0c\u8fd9\u662f\u6211\u4eec\u76f8\u5bf9\u72ec\u7279\u7684\u4e00\u4e2a\u6307\u6807\uff0c \u60a8\u8ba4\u4e3a\u8fd9\u4e0e\u4e1a\u5185\u5176\u4ed6\u7684\u89e3\u51b3\u65b9\u6848\u6709\u4f55\u4e0d\u540c\uff1f<\/h3>\n\n\n\n<p>\u201c\u8fd9\u5728\u6211\u4eec\u4ece\u53e6\u4e00\u4e2a MMP \u5207\u6362\u8fc7\u6765\u7684\u65f6\u4faf\u53d1\u73b0\u975e\u5e38\u6709\u610f\u601d\uff0c \u663e\u7136\uff0c\u7528\u6237\u7ea7\u8ddf\u8e2a\u662f\u4eba\u4eec\u503e\u5411\u8ba4\u53ef\u7684\u9ec4\u91d1\u6807\u51c6\uff0c\u4f46\u7528\u6237\u7ea7\u8ddf\u8e2a\u7684\u95ee\u9898\u5728\u4e8e\uff0c\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u6b63\u5728\u8f6c\u5411\u66f4\u52a0\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u76d1\u7ba1\u73af\u5883\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u83b7\u5f97\u7684\u6570\u636e\u8d8a\u6765\u8d8a\u5c11\uff0c\u5b9e\u9645\u83b7\u5f97\u6570\u636e\u7684\u7528\u6237\u4e5f\u5e76\u4e0d\u5b8c\u5168\u4ee3\u8868\u6574\u4e2a\u4eba\u7fa4\uff0c \u6240\u4ee5\u5f53\u4f60\u7684\u6570\u636e\u4e2d\u5b58\u5728\u6f0f\u6d1e\uff0c \u4f60\u5c31\u65e0\u6cd5\u786e\u5b9a\u5b83\u7684\u6d4b\u91cf\u662f\u5426\u51c6\u786e\u3001\u6d4b\u91cf\u7684\u5177\u4f53\u662f\u4ec0\u4e48\u3001\u6709\u54ea\u4e9b\u6f0f\u6d1e\uff0c\u6216\u8005\u7f3a\u5931\u4e86\u591a\u5c11\u3002 \u6ca1\u6709\u771f\u6b63\u7684\u53ef\u9760\u6765\u6e90\u53ef\u4ee5\u5c06\u5b83\u4eec\u5173\u8054\u8d77\u6765\uff0c\u8fd9\u4e9b\u5176\u5b9e\u662f\u4f60\u770b\u5230\u7684\u603b\u548c\uff0c \u65e0\u8bba\u662f\u4f60\u6bcf\u5929\u83b7\u5f97\u7684\u62a5\u916c\u91d1\u989d\u3001\u8fd8\u662f\u770b\u5230\u7684\u5b9e\u9645\u4e0b\u8f7d\u6e38\u620f\u7684\u7528\u6237\u6570\u91cf - \u8fd9\u4e9b\u90fd\u662f\u771f\u5b9e\u7684\u6570\u636e\u6765\u6e90\u3002 \u56e0\u6b64\uff0c\u5bf9\u6211\u4eec\u6765\u8bf4\uff0c\u8fd9\u786e\u5b9e\u4ee4\u4eba\u6cae\u4e27\uff0c\u56e0\u4e3a\u6211\u4eec\u8981\u5904\u7406\u6ca1\u6709 IDFA \u7528\u6237\u7684\u8ddf\u8e2a\u95ee\u9898\uff0c\u800c\u8fd9\u4e9b\u7528\u6237\u5728 iOS \u4e0a\u5360\u6709\u5f88\u5927\u6bd4\u4f8b\uff0c\u5e76\u4e14\u6211\u4eec\u6240\u6709\u7684\u6e38\u620f\u90fd\u9762\u5411\u6df7\u5408\u53d7\u4f17\uff0c\u8fd9\u610f\u5473\u7740\u5bf9\u4e8e\u513f\u7ae5\u53d7\u4f17\uff08\u6211\u4eec\u5c06\u5176\u5b9a\u4e49\u4e3a 15 \u5c81\u53ca\u4ee5\u4e0b\uff09\u6765\u8bf4\uff0c\u73a9\u8fd9\u4e9b\u6e38\u620f\u662f\u5b8c\u5168\u53ef\u4ee5\u4e14\u5b89\u5168\u7684\uff0c \u6211\u4eec\u6240\u6709\u7684\u6e38\u620f\u90fd\u8bbe\u6709\u5e74\u9f84\u9650\u5236\uff0c\u4f46\u95ee\u9898\u8fd9\u6837\u505a\u4e86\u4ee5\u540e\uff0c\u5c31\u6839\u672c\u65e0\u6cd5\u8ffd\u8e2a\u4ed6\u4eec\u7684\u6570\u636e\u4e86\uff0c \u672a\u7ecf\u7236\u6bcd\u540c\u610f\uff0c\u4ed6\u4eec\u4e0d\u80fd\u63d0\u4f9b\u4efb\u4f55\u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\u3002 \u56e0\u6b64\uff0cTenjin \u63d0\u4f9b\u7684\u901a\u8fc7\u57fa\u4e8e\u805a\u5408\u6570\u636e\u7684 LTV\uff0c\u6211\u4eec\u53ef\u4ee5\u63a8\u65ad\u51fa\u6240\u6709\u7528\u6237\u7684\u6536\u5165\uff0c\u5e76\u5c06\u5176\u4e0e\u6536\u5165\u6570\u636e\u5173\u8054\u8d77\u6765\u3002 \u8ba9\u6211\u4eec\u5bf9\u6570\u636e\u66f4\u6709\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u4ece\u60a8\u5f00\u59cb\u4f7f\u7528 Tenjin \u548c Growth FullStack \u4ee5\u6765\uff0c KPI \u6709\u4ec0\u4e48\u53d8\u5316\u4e48\uff1f<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=1024%2C291&#038;ssl=1\" alt=\"\u901a\u8fc7 FullStack \u589e\u957f\u5b9e\u73b0\u8de8\u4fc3\u9500 LTV \u63d0\u5347\" class=\"wp-image-8863\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=1024%2C291&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=300%2C85&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=768%2C218&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-08-30-at-11.57.11.png?w=1140&amp;ssl=1 1140w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u201c\u6211\u4eec\u4e00\u76f4\u60f3\u505a\u7684\u4e00\u4ef6\u4e8b\u5c31\u662f\u6269\u5927\u5230\u5176\u4ed6\u5730\u533a\uff0c \u50cf\u751f\u547d\u5468\u671f\u4ef7\u503c\u76f8\u5bf9\u8f83\u4f4e\u7684\u5730\u533a\uff08\u4f8b\u5982\u5df4\u897f\uff09\u3001\u5357\u7f8e\u6d32\u5176\u4ed6\u5730\u533a\uff0c\u4ee5\u53ca\u4e1c\u5357\u4e9a\u56fd\u5bb6\uff08\u4f8b\u5982\u8d8a\u5357\u548c\u83f2\u5f8b\u5bbe\uff09\uff0c\u8fd9\u4e9b\u533a\u57df\u5bf9\u6211\u4eec\u7684\u6e38\u620f\u4e5f\u6709\u9700\u6c42\uff0c \u8fd9\u4e9b\u90fd\u662f\u6211\u4eec\u6700\u7ec8\u5e0c\u671b\u5b9e\u73b0\u4ed8\u8d39\u589e\u957f\u7684\u76ee\u6807\uff0c\u4f46\u4ece\u8fc7\u53bb\u6765\u770b\uff0c\u8fd9\u975e\u5e38\u56f0\u96be\uff0c\u56e0\u4e3a\u8bb8\u591a\u5176\u4ed6 MMP \u63d0\u4f9b\u7684\u5b9a\u4ef7\u6a21\u578b\u90fd\u662f\u57fa\u4e8e\u4e0b\u8f7d\u91cf\u800c\u8a00\uff0c \u56e0\u6b64\uff0c\u5f53\u8d8a\u5357\u7684\u7528\u6237 LTV \u53ef\u80fd\u5728 3 \u7f8e\u5206\u5de6\u53f3\u65f6\uff0c\u4e00\u822c\u5e76\u4e0d\u4f1a\u4e3a\u4ed6\u4eec\u652f\u4ed8 3 \u7f8e\u5206\u7684\u5f52\u56e0\u8d39\u7528\uff0c \u6240\u4ee5\uff0c\u8fd9\u662f\u6211\u4eec\u60f3\u8981\u4e0e Tenjin \u4e00\u8d77\u505a\u5408\u4f5c\u7684\u53e6\u4e00\u4e2a\u3002\u5f88\u68d2\u7684\u662f\uff0c\u5c3d\u7ba1\u6211\u4eec\u8fd8\u5f00\u5f00\u59cb\u9879\u76ee\uff0c\u4e0a\u4e2a\u5b63\u5ea6\u589e\u52a0\u4e86\u7ea6 300%\u7684\u5e7f\u544a\u652f\u51fa\uff0c\u4e3b\u8981\u4f53\u73b0\u5728\u6211\u4eec\u7684\u6e38\u620f Pocket Love \u3001 Adorable Home \u4ee5\u53ca Campfire Cat Cafe \u7684\u4e0a\uff0c\u6211\u4eec\u53d1\u73b0 ROAS \u63d0\u9ad8\u4e86 15-20%\uff0c\u8fd9\u90fd\u8ba9\u6211\u4eec\u66f4\u613f\u610f\u589e\u52a0\u5e7f\u544a\u652f\u51fa\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e4b\u524d\u63d0\u5230\u4f60\u559c\u6b22\u6211\u4eec\u7684 DataVault \uff08\u6570\u636e\u4ed3\u5e93\u670d\u52a1\uff09\uff0c \u80fd\u66f4\u8be6\u7ec6\u5730\u89e3\u91ca\u4e00\u4e0b\u4f60\u4eec\u662f\u5982\u4f55\u4f7f\u7528\u5b83\u7684\u5417\uff1f<\/h3>\n\n\n\n<p>\u201c\u6211\u4eec\u4f7f\u7528 DataVault \u5c06\u6240\u6709\u4fe1\u606f\u63d0\u53d6\u5230 Growth FullStack \u4e2d\uff0c\u4ee5\u4fbf\u6211\u4eec\u53ef\u4ee5\u5bf9\u5176\u8fdb\u884c\u5206\u6790\uff0c\u7136\u540e\u67e5\u770b\u6211\u4eec\u6240\u6709\u4ea7\u54c1\u7684 LTV\uff0c\u7136\u540e\u5728\u4ea7\u54c1\u4e4b\u95f4\u8fdb\u884c\u6c47\u603b\u5206\u6790\u3002 \u6211\u4eec\u5728\u4e0d\u540c\u9897\u7c92\u5ea6\u67e5\u770b\u4e0d\u540c\u7684\u6307\u6807\uff0c \u4f7f\u6211\u4eec\u80fd\u591f\u4e86\u89e3\u7528\u6237\u5728\u6211\u4eec\u6574\u4e2a\u4ea7\u54c1\u77e9\u9635\u4e2d\u4ea4\u53c9\u63a8\u5e7f\u7684\u6548\u679c\uff0c \u4ed6\u4eec\u662f\u4ece Pocket Love \u8fdb\u6765\uff0c\u53bb Adorable Home\uff0c\u7136\u540e\u53bb\u5176\u4ed6\u5730\u65b9\u5417\uff1f \u6216\u8005\u4ed6\u4eec\u662f\u901a\u8fc7\u6211\u4eec\u7684\u4e00\u6b3e\u5c0f\u578b\u6e38\u620f\u8fdb\u5165\u7684\uff1f \u6211\u4eec\u4e00\u4e9b\u6ca1\u6709\u4f18\u5148\u8003\u8651\u67d0\u4e9b\u6e38\u620f\uff0c\u4f46\u5b83\u4eec\u53ef\u4ee5\u6210\u4e3a\u7528\u6237\u5728\u6211\u4eec\u7684\u4ea7\u54c1\u77e9\u9635\u4e2d\u6709\u6548\u7684\u6e20\u9053\uff0c \u8fd9\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u5e94\u8be5\u5728\u54ea\u91cc\u82b1\u8d39\uff0c\u4f18\u5316\u6211\u4eec\u7684\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\uff0c\u9a8c\u8bc1\u6211\u4eec\u53ef\u4ee5\u5728\u6bcf\u4e2a\u5730\u7406\u533a\u57df\u7684\u7528\u6237\u8eab\u4e0a\u82b1\u8d39\u591a\u5c11\u94b1\uff0c\u8fd9\u5bf9\u6211\u4eec\u90fd\u975e\u5e38\u6709\u5e2e\u52a9\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u771f\u6b63\u5173\u6ce8\u7684 DataVault \u2013 \u4ea7\u54c1\u77e9\u9635 LTV \u4e70\u91cf\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u4eca\u5e74\u521a\u521a\u5207\u6362\u5230 Tenjin\uff0c\u6240\u4ee5\u6211\u4eec\u53ea\u6709\u6709\u9650\u7684\u6570\u636e\u3002 \u4f46\u663e\u7136\uff0c\u5982\u679c\u6211\u4eec\u5173\u6ce8\u7684\u662f\u6574\u4e2a\u4ea7\u54c1\u77e9\u9635\u5408\u7684\u7559\u5b58\u7387\uff0c\u800c\u4e0d\u662f\u4e00\u6b3e\u7279\u5b9a\u6e38\u620f\u7684\u7559\u5b58\u7387\uff08\u6211\u4eec\u7684\u5927\u591a\u6570\u6e38\u620f\u7684\u7b2c 30 \u5929\u7559\u5b58\u7387\u7ea6\u4e3a 5%\uff0c\u8fd9\u867d\u7136\u4e0d\u662f\u5f88\u597d\uff0c\u4f46\u5728\u6211\u4eec\u8fd9\u4e2a\u7c7b\u76ee\u4e2d\u4e5f\u5b8c\u5168\u662f\u5e73\u5747\u6c34\u5e73\uff09 \u3002 \u4f46\u5982\u679c\u6211\u4eec\u5173\u6ce8\u6574\u4e2a\u4ea7\u54c1\u77e9\u9635\u7684\u7b2c 90 \u5929\u7559\u5b58\u7387\uff0c\u5982\u679c\u8fd9\u4e2a\u6570\u5b57\u80fd\u591f\u63a5\u8fd1 5% \u6216 10%\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u6269\u5927\u89c4\u6a21\uff0c\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0e DataVault \u914d\u5408\u4f7f\u7528\u65f6\uff0c\u60a8\u8fd8\u4f7f\u7528\u4e86 Growth FullStack 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ROAS\uff0c\u4ed6\u4eec\u5b9e\u9645\u4e0a\u9700\u8981\u8fbe\u5230\u6bd4\u8fd9\u4f4e\u7684 35% \u7684\u6c34\u5e73\uff0c\u4ed6\u4eec\u5c06\u5f25\u8865\u8fd9 35% \u4ea7\u54c1\u77e9\u9635\u7684\u53d8\u52a8\uff0c \u90a3\u4e48\uff0c\u6211\u4eec\u80fd\u591f\u56e0\u6b64\u6269\u5c55\u89c4\u6a21\uff0c\u6211\u4eec\u53ef\u4ee5\u4ee5 1.30 \u7f8e\u5143\u7684\u4ef7\u683c\u8d2d\u4e70\u7528\u6237\uff0c\u800c\u4e0d\u662f\u4ee5 1 \u7f8e\u5143\u7684\u4ef7\u683c\u8d2d\u4e70\u7528\u6237\uff0c\u8fd9\u89e3\u9501\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u65b9\u5f0f\uff0c \u6211\u4eec\u5728\u6240\u6709\u6e38\u620f\u4e2d\u90fd\u770b\u5230\u4e86\u8fd9\u4e00\u70b9\u3002 \u56e0\u6b64\uff0c\u6211\u4eec\u4e0d\u9700\u8981\u53d1\u5e03\u4ef7\u503c\u6570\u767e\u4e07\u7f8e\u5143\u7684\u6e38\u620f\uff0c \u6211\u4eec\u53ef\u4ee5\u53d1\u5e03\u9644\u52a0\u529f\u80fd\u7684\u6e38\u620f\u3002 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class=\"translation-block\">Alex\uff1a\u201c\u6211\u5f88\u660e\u786e\u7684\u4e00\u70b9\uff0c\u5728\u6295\u5165\u4e4b\u524d\uff0c\u4f60\u8981\u6e05\u695a\u4f60\u8981\u9762\u4e34\u7684\u6311\u6218\uff0c\u56e0\u4e3a\u5b9e\u9645\u4e0a\u4f60\u53ef\u4ee5\u5efa\u9020\u4efb\u4f55\u4e1c\u897f\uff0c\u518d\u4ee5\u8fed\u4ee3\u7684\u65b9\u5f0f\u6765\u5904\u7406\u5b83\uff0c\u6bd4\u5982\u6bcf\u4e24\u5468\u5206\u6790\u4e00\u6b21\u4f60\u6240\u62e5\u6709\u7684\u4e1c\u897f\uff0c\u7136\u540e\u51fa\u73b0\u54ea\u4e9b\u65b0\u95ee\u9898\uff0c\u4ee5\u53ca\u6784\u5efa\u8fd9\u4e9b\u95ee\u9898\u662f\u5426\u6709\u610f\u4e49\u3002\u5728\u540cTenjin \u56e2\u961f\u4e00\u8d77\u5de5\u4f5c\u65f6\uff0c\u6211\u53d1\u73b0Tenjin 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href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/HyperBeard.pdf\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u6848\u4f8b\u62a5\u544a <\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Today, we will be discussing the success story of&nbsp;HyperBeard, a hyper-casual mobile game publishing studio, and how Tenjin is helping them with multiple use-cases. To discuss this success story, we invited the co-founder and CEO of Hyperbeard, Alex Kozachenko. For a summary of the case study, you can download the PDF below. If you\u2019d like&#8230;<\/p>","protected":false},"author":2,"featured_media":8258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[87],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies","tag-datavault"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Mexico\u2019s Top Mobile Publisher Boosted their Portfolio LTV by 35% \u2013 A HyperBeard Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-mexicos-top-mobile-publisher-boosted-their-portfolio-ltv-by-35-a-hyperbeard-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mexico\u2019s Top Mobile Publisher Boosted their Portfolio LTV by 35% \u2013 A HyperBeard Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Today, we will be discussing the success story of&nbsp;HyperBeard, a hyper-casual mobile game publishing studio, and how Tenjin is helping them with multiple use-cases. To discuss this success story, we invited the co-founder and CEO of Hyperbeard, Alex Kozachenko. For a summary of the case study, you can download the PDF below. 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