{"id":7910,"date":"2023-08-10T14:05:00","date_gmt":"2023-08-10T14:05:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=7910"},"modified":"2026-04-14T10:06:49","modified_gmt":"2026-04-14T10:06:49","slug":"from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/from-hyper-to-hybrid-h1-2023-follow-up-report-ad-network-country-rankings-iap-ecpm-trends\/","title":{"rendered":"\u300a\u8f6c\u578b 2023: \u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\u300b\u4e0a\u534a\u5e74\u62a5\u544a\u66f4\u65b0\uff08\u5e7f\u544a\u5e73\u53f0\u548c\u56fd\u5bb6\/\u5730\u533a\u6392\u540d + IAP \u548c eCPM \u8d8b\u52bf\uff09"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11056\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u300a<a href=\"https:\/\/blog.tenjin.com\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\">\u8f6c\u578b 2023: \u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0<\/a>\u300b \u62a5\u544a\u7684\u540e\u7eed\u5185\u5bb9\u4e2d\uff0c\u6211\u4eec\u901a\u8fc7\u6bd4\u8f83 2023 \u5e74\u4e0a\u534a\u5e74\u7684 Tenjin \u6570\u636e\u63ed\u793a\u4e86\u79fb\u52a8\u7aef\u5e7f\u544a\u548c\u5e7f\u544a\u53d8\u73b0\u7684\u6700\u65b0\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u62a5\u544a\u6db5\u76d6 2023 \u5e74\u4e0a\u534a\u5e74\uff0c\u5305\u542b\u4ee5\u4e0b\u89c1\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Android \u548c iOS \u8bbe\u5907 2022 \u5e74\u4e0b\u534a\u5e74\u4e0e 2023 \u5e74\u4e0a\u534a\u5e74\u7684\u5e73\u5747&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/effective-cost-per-mille-ecpm\">\u4ec0\u4e48\u662f\u79fb\u52a8\u8425\u9500\u91cc\u7684eCPM\uff0c\u4ee5\u53ca\u5982\u4f55\u8ba1\u7b97\uff1f<\/a>&nbsp;\u6bd4\u8f83<\/li>\n\n\n\n<li>Android \u548c iOS 2022 \u5e74\u4e0b\u534a\u5e74\u4e0e 2023 \u5e74\u4e0a\u534a\u5e74\u7684&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/in-app-purchases-iap\">\u5e94\u7528\u5185\u8d2d\u4e70 ( IAPs )<\/a>&nbsp;\u6bd4\u8f83<\/li>\n\n\n\n<li>Android \u548c iOS \u4e0a&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/install\">\u5b89\u88c5\u603b\u91cf<\/a>&nbsp;\u6392\u540d\u9760\u524d\u7684\u56fd\u5bb6\/\u5730\u533a<\/li>\n\n\n\n<li>Android \u548c iOS \u4e0a\u603b\u5b89\u88c5\u91cf\u7684\u6392\u540d\u9760\u524d\u5e7f\u544a\u5e73\u53f0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/follow-up-from-hc-to-hb-2023.pdf\" 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