{"id":8126,"date":"2023-07-11T08:31:00","date_gmt":"2023-07-11T08:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8126"},"modified":"2026-04-14T10:04:27","modified_gmt":"2026-04-14T10:04:27","slug":"how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-to-scale-hyper-or-hybrid-casual-games-with-unity-roas-campaigns\/","title":{"rendered":"\u5982\u4f55\u5e94\u7528 Unity ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u76d1\u6d4b\u8d85\u4f11\u95f2\u6e38\u620f\/\u6df7\u5408\u4f11\u95f2\u6e38\u620f"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u5982\u4f55\u5229\u7528 Unity ROAS \u63a8\u5e7f\u6d3b\u52a8\u6269\u5927\u8d85\u4f11\u95f2\u6e38\u620f\u6216\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u7684\u89c4\u6a21\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/RGQabZmMKTE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u4f1a\u5206\u6790\u4e0a\u9762\u89c6\u9891\u4e2d\u7684\u4e3b\u8981\u8ba8\u8bba\u70b9\uff0c\u8fd8\u4f1a\u8ba8\u8bba\u89c6\u9891\u4e2d\u5f3a\u8c03\u7684\u5173\u952e\u8981\u70b9\u3002 Unity \u7684\u5458\u5de5 C\u00e9line\uff0c\u5c31 Tenjin \u7684\u5458\u5de5 Roman \u63d0\u51fa\u7684\u6709\u5173 Unity ROAS \u5e7f\u544a\u6d3b\u52a8\u7684\u95ee\u9898\uff0c\u505a\u4e86\u975e\u5e38\u8be6\u7ec6\u6df1\u523b\u7684\u89e3\u7b54\u3002<\/p>\n\n\n\n<p><em>\u672c\u671f\u7279\u9080\u5609\u5bbe C\u00e9line Fraimund\uff1a<\/em><br><em>C\u00e9line \u662f Unity \u7684\u4e00\u540d\u5ba2\u6237\u5408\u4f19\u4eba\uff0c\u4e13\u95e8\u534f\u52a9\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u7684\u5e7f\u544a\u4e3b\uff0c\u6700\u5927\u7a0b\u5ea6\u5e2e\u52a9\u4ed6\u4eec\u63d0\u5347 Unity \u7528\u6237\u8f6c\u5316\u8fd0\u8425\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5c24\u5176\u662f\u533a\u57df\u5185\u7684\u8d85\u4f11\u95f2\u5ba2\u6237\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1024%2C235&#038;ssl=1\" alt=\"\u4e86\u89e3 YOMI Studio \u5982\u4f55\u901a\u8fc7 ROAS \u6d3b\u52a8\u5c06\u5b89\u88c5\u91cf\u7ffb\u756a\" class=\"wp-image-12220\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/YOMI.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u9605\u8bfb\u672c\u6587\u53ef\u4ee5\u4e86\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unity \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u7684\u7c7b\u578b<\/li>\n\n\n\n<li>\u4e3a\u5e7f\u544a\u4e3b\u5efa\u7acb Unity ROAS \u5e7f\u544a\u6d3b\u52a8<\/li>\n\n\n\n<li>\u8fd0\u8425 Unity \u5e7f\u544a\u6536\u76ca ROAS \u548c\u6df7\u5408 ROAS \u6d3b\u52a8\u7684\u6700\u4f73\u5b9e\u8df5\u7ecf\u9a8c<\/li>\n<\/ul>\n\n\n\n<p>\u7b49\u7b49...<\/p>\n\n\n\n<p>\u73b0\u5728\u6211\u4eec\u5f00\u59cb\u5427!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b80\u5355\u6765\u8bf4\uff0cROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u662f\u4ec0\u4e48\uff1f<\/h3>\n\n\n\n<p><em>\uff08\u89c6\u9891\u90e8\u5206 1:50 - 2:34 \u6709\u7b54\u6848\uff09<\/em><\/p>\n\n\n\n<p>Roman\uff1aROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u662f\u6307\u5f00\u53d1\u8005\u5c06\u6536\u76ca\uff08<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/in-app-purchases-iap\">IAP<\/a>&nbsp;\u6216\u5e7f\u544a\u6536\u5165)\u7684\u4e00\u90e8\u5206\u7ed9&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/ad-network\">\u5e7f\u544a\u6e20\u9053<\/a>&nbsp;\uff0c\u7136\u540e\u5e7f\u544a\u6e20\u9053\u5546\u4e3a\u5176\u4f18\u5316\u5e7f\u544a\u6295\u653e\u6d3b\u52a8\u6548\u679c\u3002<\/p>\n\n\n\n<p>C\u00e9line\uff1a\u5bf9\uff0c\u53ef\u4ee5\u8fd9\u6837\u7406\u89e3\uff0cUnity \u5c06\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u79f0\u4e3a\u201c<a href=\"https:\/\/docs.unity.com\/acquire\/en-us\/manual\/APP-campaigns\">\u7528\u6237\u5b9a\u4f4d( APP )\u5e7f\u544a\u8425\u9500\u6d3b\u52a8<\/a>\u201d\uff0c\u8fd9\u4e9b\u5e7f\u544a\u6d3b\u52a8\u7d20\u6750\u5728\u6295\u653e\u8fc7\u7a0b\u4e2d\u4f1a\u4f9d\u636e\u7528\u6237\u4e60\u60ef\u8fdb\u884c\u6295\u653e\uff0c\u9488\u5bf9\u4f60\u7684\u6e38\u620f\u627e\u5230\u6f5c\u5728\u7684\u9ad8\u4ef7\u503c\u7528\u6237\uff0c\u5229\u7528\u7b97\u6cd5\u5927\u91cf\u6295\u653e\uff0c\u6765\u83b7\u53d6\u6700\u6709\u4ef7\u503c\u7684\u6f5c\u5728\u7528\u6237\uff0c\u5e76\u9488\u5bf9\u4ed6\u4eec\u8fdb\u884c\u91cd\u65b0\u62a5\u4ef7\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3a\u4ec0\u4e48\u6211\u4eec\u8981\u63d0\u51fa ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff1f<\/h2>\n\n\n\n<p><em>\uff08\u7b54\u6848\u6307\u8def\u89c6\u9891 0:58 - 1:50\uff09<\/em><\/p>\n\n\n\n<p>YOMI \u5de5\u4f5c\u5ba4\u662f\u6211\u4eec ( Tenjin ) \u5728 ROAS \u5e7f\u544a\u6d3b\u52a8\u4e0a\u975e\u5e38\u5178\u578b\u7684\u4e00\u4f4d\u5ba2\u6237\uff0c\u4ecb\u7ecd\u4e00\u4e0b YOMI \u5de5\u4f5c\u5ba4\u7684\u4e00\u4e9b\u60c5\u51b5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u516c\u53f8\u89c4\u6a21\uff1a\u4e2d\u5c0f\u578b\u4f01\u4e1a<\/li>\n\n\n\n<li>\u5730\u5740\u4f4d\u4e8e\u8d8a\u5357<\/li>\n\n\n\n<li>\u5e7f\u544a\u6d3b\u52a8\u5b9a\u5411\u56fd\u5bb6\uff1a\u7f8e\u56fd<\/li>\n\n\n\n<li>UA\u56e2\u961f\u89c4\u6a21\uff1a1\u4eba(\u8054\u5408\u521b\u59cb\u4eba)<\/li>\n\n\n\n<li>\u5173\u6ce8\u7c7b\u578b\uff1a\u624b\u673a\u4f11\u95f2\u6e38\u620f<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">\u60a8\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a\u6709\u5173 YOMI Studio \u5982\u4f55\u4f7f\u7528\u5e7f\u544a\u6536\u5165\u56de\u8c03\u548c ROAS \u6d3b\u52a8\u5c06\u5176 ARPDAU \u63d0\u9ad8 60% <a href=\"https:\/\/blog.tenjin.com\/how-yomi-studio-unlocked-hyper-growth-with-tenjins-ad-revenue-callbacks\/\" target=\"_self\">here<\/a> \u7684\u4fe1\u606f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unity \u4e2d\u6709\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Unity \u4e2d\u6709\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8<\/h3>\n\n\n\n<p><em>\uff08\u7b54\u6848\u53ef\u81f3\u89c6\u9891 3:14 - 4:34 \u89c2\u770b\uff09<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1616\" height=\"264\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1616%2C264&#038;ssl=1\" alt=\"\u9002\u5408\u65b0\u624b\u7684\u7edf\u4e00\u884c\u52a8\u7c7b\u578b\" class=\"wp-image-7529\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?w=1616&amp;ssl=1 1616w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=300%2C49&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1024%2C167&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=768%2C125&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=1536%2C251&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.14.18.png?resize=18%2C3&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Unity \u56e2\u961f\u5efa\u8bae\u53ef\u4ee5\u5148\u8fdb\u884c\u4e0a\u8868\u5217\u51fa\u7684\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u7136\u540e\u518d\u8fdb\u884c\u7528\u6237\u5b9a\u4f4d\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u6765\u6e90\uff1aUnity\u3002<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u5e7f\u544a\u6d3b\u52a8\u521b\u610f\u7d20\u6750\u6d4b\u8bd5\u548c\u5b89\u88c5\u5e7f\u544a\u6d3b\u52a8?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e7f\u544a\u6d3b\u52a8\u521b\u610f\u6d4b\u8bd5(\u9759\u6001\u7ade\u4ef7)\uff1a<\/strong>&nbsp;\u8fd9\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u5141\u8bb8\u8fdb\u884c&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/ab-testing\">A\/B \u6d4b\u8bd5<\/a>&nbsp;\u4ee5\u4e86\u89e3\u54ea\u4e9b\u521b\u610f\u80fd\u591f\u5b9e\u73b0\u6700\u4f73&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/conversion-rate-cvr\">\u8f6c\u5316\u7387<\/a>\uff0c\u518d\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u9009\u62e9\u6548\u679c\u6700\u597d\u7684\u521b\u610f(\u6bd4\u5982\u5982\u89c6\u9891\u6587\u4ef6\u3001\u53ef\u73a9\u5e7f\u544a\u7b49)\u5f00\u59cb\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7d20\u6750\u6d4b\u8bd5\u5747\u53ef\u9002\u7528\u4e8e Android \u548c iOS \u5e02\u573a\u3002<\/li>\n\n\n\n<li><strong>\u5b89\u88c5\u6d3b\u52a8(\u9759\u6001\u548c\u81ea\u52a8\u7ade\u4ef7)\uff1a<\/strong>&nbsp;\u5bf9\u4e8e\u8fd9\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u4f60\u9700\u8981\u63d0\u524d\u51c6\u5907\u4f60\u7684\u8ddf\u8e2a\u94fe\u63a5\u548c\u521b\u610f\uff0c\u4e00\u65e6\u8bbe\u7f6e\u597d\u9884\u7b97\uff0c\u5c31\u53ef\u4ee5\u7acb\u9a6c\u4e0a\u624b\u64cd\u4f5c\u8fd0\u8425\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"2074\" height=\"616\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=2074%2C616&#038;ssl=1\" alt=\"\" class=\"wp-image-7530\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?w=2074&amp;ssl=1 2074w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=1024%2C304&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=1536%2C456&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=2048%2C608&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-10-at-20.20.41.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u56fe\u5c31\u662f\u201c\u7528\u6237\u7cbe\u51c6\u5b9a\u4f4d ( APP ) \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u201d\u3002\u8fd9\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u6d3b\u52a8\u9700\u8981\u4f60\u53d1\u9001\u540e\u53f0\u6570\u636e\uff0c\u4f8b\u5982\uff1a\u4f60\u7684 IAP \u3001\u5e7f\u544a\u6536\u76ca\u3001\u7559\u5b58\u6570\u636e\u6216\u4efb\u4f55\u7279\u5b9a\u4e8b\u4ef6\u7684\u6570\u636e\u3002\u5982\u679c\u8981\u4ece\u524d\u6587\u63d0\u5230\u7684\u5165\u95e8\u7ea7\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u5347\u7ea7\u6210\u8fd9\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5c31\u9700\u8981\u4ece\u5b89\u88c5\u91cf\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u5f00\u59cb\uff0c\u76f4\u5230\u89e3\u9501\u4f60\u7684 ROAS \u6216\u81ea\u5b9a\u4e49\u4e8b\u4ef6\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u6765\u6e90\uff1aUnity \u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u822c\u9700\u8981\u591a\u957f\u65f6\u95f4\u8fd0\u884c\u5b89\u88c5\u91cf\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u624d\u80fd\u5207\u6362\u4e3a Unity ROAS \u5e7f\u544a\u6d3b\u52a8?<\/h3>\n\n\n\n<p><em>\uff08\u7b54\u6848\u53ef\u4ee5\u5728\u89c6\u9891\u91cc 4:43 - 5:33 \u627e\u5230\uff09<\/em><\/p>\n\n\n\n<p>\u4f60\u9700\u8981\u901a\u8fc7\u4e00\u4e2a\u201c\u8d44\u683c\u95e8\u69db\u201d\u2014\u2014\u5728\u4f60\u7684\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u95e8\u69db\u5185\uff0cUnity \u56e2\u961f\u9700\u8981\u83b7\u5f97\u8db3\u591f\u591a\u7684\u5b89\u88c5\u91cf\uff0c\u4ee5\u53ca\u5927\u91cf\u7684\u5b89\u88c5\u540e\u7684\u5e94\u7528\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u60f3\u8981\u6700\u5feb\u8fd0\u884c ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u9700\u8981\u7b2c\u4e00\u5929\u5185\u83b7\u5f97\u4e00\u4e2a\u5730\u7406\u4f4d\u7f6e\u7ea6 200 \u4e2a\u5de6\u53f3\u7684\u5b89\u88c5\u91cf\uff0c\u7136\u540e Unity \u56e2\u961f\u5c31\u4f1a\u5728\u6536\u5230\u6570\u636e\u7684 48 \u5c0f\u65f6\u5185\u5f00\u59cb\u8fdb\u884c Unity ROAS \u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e7f\u544a\u4e3b\u8bbe\u7f6e Unity ROAS \u5e7f\u544a\u6d3b\u52a8\u96be\u5417\uff1f\u9ed8\u8ba4\u60c5\u51b5\u4e0b\u662f\u5426\u53ef\u7528?<\/h3>\n\n\n\n<p><em>( \u8fd9\u4e2a\u7b54\u6848\u5728\u89c6\u9891 5:35 - 6:52 \u7684\u4f4d\u7f6e\u51fa\u73b0 )<\/em><\/p>\n\n\n\n<p>Unity \u7684 dashboard\uff08\u9762\u677f\uff09\u662f\u81ea\u52a9\u670d\u52a1\u5f62\u5f0f\u7684\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u81ea\u884c\u8bbf\u95ee\u548c\u8bbe\u7f6e\u6240\u6709\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5e7f\u544a\u4e3b\u8bbe\u7f6e Unity ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u7684\u6b65\u9aa4:<\/p>\n\n\n\n<p>\u7b2c 1 \u6b65\uff1a \u786e\u4fdd\u6240\u6709\u6570\u636e\u6765\u81ea\u60a8\u7684 <a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/en\/mmp?highlight=undefined\">MMP<\/a> \u80fd\u591f\u4f20\u9012\u7ed9\u7edf\u4e00\uff0c\u6216\u8005\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u7684&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/impression-level-ad-revenue-callbacks\">\u5e7f\u544a\u6536\u76ca\u56de\u4f20<\/a>&nbsp;\u5df2\u7ecf\u6b63\u786e\u8bbe\u7f6e\uff08<a href=\"https:\/\/docs.tenjin.com\/docs\/unity-ads?highlight=unity%20ads\">\u8fd9\u91cc<\/a>\u662f Tenjin \u7684\u8bbe\u7f6e\u8fc7\u7a0b\uff0c\u67096\u4e2a\u6b65\u9aa4\uff09<\/p>\n\n\n\n<p>\u7b2c2\u6b65\uff1a\u5f00\u59cb\u8fd0\u884c Unity CPI \u5e7f\u544a\u8425\u9500\u6d3b\u52a8<\/p>\n\n\n\n<p>\u7b2c3\u6b65\uff1a\u4e00\u65e6\u8fbe\u5230\u4e86 CPI \u201c\u8d44\u683c\u95e8\u69db\u201d\uff0c\u5c31\u4f1a\u5728 Unity \u6570\u636e\u9762\u677f\u4e0a\u770b\u5230\u5df2\u89e3\u9501\u7684 ROAS \u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u7b2c4\u6b65\uff1a\u7136\u540e\uff0c\u901a\u8fc7\u81ea\u884c\u6dfb\u52a0\u9884\u7b97\u3001\u521b\u610f\u3001\u8bbe\u7f6e\u6700\u9ad8\u51fa\u4ef7\u548c\u76ee\u6807 ROAS \u6765\u521b\u5efa\u4f60\u7684 ROAS \u5e7f\u544a\u6d3b\u52a8<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bf9\u4e8e\u5df2\u7ecf\u6b63\u5e38\u8fd0\u884c\u7684 Unity ROAS \u5e7f\u544a\u6d3b\u52a8\uff0c\u5f00\u53d1\u8005\u5411 Unity \u9664\u4e86\u63d0\u4f9b Unity \u7684\u6570\u636e\u4e4b\u5916\uff0c\u662f\u5426\u8fd8\u9700\u8981\u5176\u5b83\u5e7f\u544a\u6e20\u9053\u7684\u6570\u636e?<\/h3>\n\n\n\n<p><em>\uff08\u8fd9\u4e2a\u7b54\u6848\u5728\u89c6\u9891 6:53 - 7:42\uff09<\/em><\/p>\n\n\n\n<p>\u76ee\u524d\u6211\u4eec\u7684\u6a21\u578b\u4ec5\u9700\u8981 Unity \u7684\u6570\u636e\uff0c\u4f46\u662f\u6240\u6709\u7684\u6570\u636e\u90fd\u53d1\u7ed9\u6211\u4eec\u4e5f\u4e0d\u4f1a\u6709\u4ec0\u4e48\u5f71\u54cd\uff0c\u5bf9\u6b64\u6211\u4eec\u4e0d\u505a\u9650\u5236\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53ef\u4ee5\u8be6\u7ec6\u4ecb\u7ecd\u4e00\u4e0b D0 \u5230 D7 \u5e7f\u544a\u6536\u76ca ROAS \u6d3b\u52a8\u5417?<\/h3>\n\n\n\n<p><em>\uff08\u8fd9\u4e2a\u7b54\u6848\u51fa\u73b0\u5728\u89c6\u9891 7:54 - 9:55 \u4e4b\u95f4\uff09<\/em><\/p>\n\n\n\n<p>Unity 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\u5e7f\u544a\u8425\u9500\u6d3b\u52a8\uff0c\u4ecd\u8981\u81ea\u884c\u8bb0\u4f4f\u4e24\u4e2a\u4e1c\u897f\uff1a\u6700\u9ad8\u51fa\u4ef7\u548c\u4f60\u7684 ROAS \u76ee\u6807\u3002<\/p>\n\n\n\n<p>Unity \u56e2\u961f\u5efa\u8bae\u6700\u9ad8\u51fa\u4ef7\u662f\u4f60\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u5e73\u5747 CPI \u7684 2-3 \u500d\uff0c\u6211\u4eec\u4e4b\u6240\u4ee5\u5efa\u8bae\u5c06\u6700\u9ad8\u51fa\u4ef7\u8bbe\u7f6e\u7684\u76f8\u5bf9\u8f83\u9ad8\uff0c\u662f\u56e0\u4e3a\u8fd9\u6837\u53ef\u4ee5\u907f\u514d\u6700\u9ad8\u51fa\u4ef7\u9650\u5236\u7ade\u62cd\u4e2d\u4f7f\u7528\u7684\u539f\u59cb\u51fa\u4ef7\uff0c\u90a3\u4f1a\u9650\u5236\u4f60\u7684\u8fd0\u8425\u6d3b\u52a8\u65e0\u6cd5\u89e6\u53ca\u67d0\u4e9b\u9ad8\u4ef7\u503c\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u81f3\u4e8e\u76ee\u6807 ROAS\uff0c\u5efa\u8bae\u786e\u4fdd\u5b83\u4e0e\u4f60\u89c2\u5bdf\u5230\u7684\u8fc7\u53bb 30 \u5929 CPI \u8fd0\u8425\u6d3b\u52a8\u7684 ROAS \u76f8\u7b26\u5408\uff0c\u6709\u65f6\u5019\uff0c\u6211\u4eec\u6ce8\u610f\u5230\u7528\u6237\u8bbe\u7f6e\u7684\u76ee\u6807 ROAS \u4e0e\u6570\u636e\u4e4b\u95f4\u5b58\u5728\u4e00\u5b9a\u5dee\u5f02\uff0c\u5c31\u6211\u4eec\u901a\u5e38\u7684\u7ecf\u9a8c\u6765\u770b\uff0c\u5c06\u76ee\u6807 ROAS \u8bbe\u5b9a\u4e0e\u6700\u8fd1 30 \u5929\u7684 ROAS \u6570\u636e\u76f8\u5339\u914d\u662f\u6548\u679c\u6700\u4f18\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c31\u7ade\u4ef7\u800c\u8a00\uff0cUnity \u6df7\u5408 ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u662f\u5426\u4e0e\u5e7f\u544a\u6536\u76ca ROAS \u5e7f\u544a\u8425\u9500\u6d3b\u52a8\u76f8\u540c?<\/h3>\n\n\n\n<p><em>\uff08\u8fd9\u4e2a\u7b54\u6848\u51fa\u73b0\u5728 11:30- 12:17 \u4e2d\uff09<\/em><\/p>\n\n\n\n<p>\u6df7\u5408 ROAS \u5e7f\u544a\u6d3b\u52a8\u5b9a\u4f4d\u4e0e IAP 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Roman Garbar from Tenjin asks questions about Unity ROAS campaigns, and C\u00e9line Fraimund from Unity provides insightful answers. About our guest speaker C\u00e9line Fraimund:She is a Client Partner at Unity, focusing on assisting EMEA advertisers in maximizing&#8230;<\/p>","protected":false},"author":2,"featured_media":8295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale hyper or hybrid casual games with Unity ROAS Campaigns | Tenjin<\/title>\n<meta name=\"description\" content=\"Unlock growth with proven best practices for Unity ROAS campaigns, featuring a collaborative video with Unity Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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