{"id":8208,"date":"2023-06-27T00:34:00","date_gmt":"2023-06-27T00:34:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8208"},"modified":"2026-04-14T10:04:38","modified_gmt":"2026-04-14T10:04:38","slug":"how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-to-optimize-your-hyper-casual-and-hybrid-casual-game-advertising-in-2023\/","title":{"rendered":"\u5982\u4f55\u57282023\u5e74\u4f18\u5316\u60a8\u7684\u8d85\u4f11\u95f2\u548c\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u5e7f\u544a"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2023 \u5e74\u8d85\u7ea7\u6e38\u620f\u548c\u6df7\u5408\u6e38\u620f\u7684\u6700\u4f73\u5e7f\u544a\u7f51\u7edc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11060\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-2.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>23 \u5e74\u7684\u8d85\u4f11\u95f2\u6216\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u7684\u6700\u4f73\u5e7f\u544a\u6e20\u9053\u662f\u4ec0\u4e48\uff1f\u5e76\u4e14\u60a8\u7684\u7b56\u7565\u662f\u5426\u5e94\u8be5\u6839\u636e\u60a8\u8fd0\u8425\u7684\u6e38\u620f\u7c7b\u578b\u800c\u6709\u6240\u4e0d\u540c\uff1f\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u53d6\u51b3\u4e8e\u60a8\u8003\u8651\u54ea\u79cd\u6307\u6807\u3002\u6839\u636e\u6211\u4eec\u5728 2022 \u5e74\u7684\u6570\u636e\uff0c\u5177\u6709\u6700\u9ad8\u5e73\u5747 LTV \u7684\u5e7f\u544a\u6e20\u9053\u662f Android \u4e0a\u7684 ironSource \u548c iOS \u4e0a\u7684 Apple Search Ads \u3002\u6211\u4eec\u4f1a\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u8be6\u7ec6\u4ecb\u7ecd\u57fa\u4e8e\u4e0d\u540c\u6307\u6807\uff08\u5982\u5e7f\u544a LTV \u3001 IAP LTV \u3001\u603b\u5b89\u88c5\u91cf\u3001 D1 \u548c D7 \u4fdd\u7559\u7387\uff09\u4e2d\u8d85\u4f11\u95f2\u548c\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u7684\u6700\u4f73\u5e7f\u544a\u6e20\u9053\u3002 <a href=\"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">\u6700\u4f73\u5e7f\u544a\u7f51\u7edc<\/a> \u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u6839\u636e\u4e0d\u540c\u7684\u6307\u6807\uff0c\u5982\u5e7f\u544a LTV\u3001IAP LTV\u3001\u603b\u5b89\u88c5\u91cf\u3001D1 \u548c D7 \u7559\u5b58\u7387\uff0c\u6765\u4e3a\u8d85\u4f11\u95f2\u6e38\u620f\u548c\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u505a\u5e7f\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report?utm_campaign=From%20Hyper%20to%20Hybrid%20in%202023%20ranking%20report&amp;utm_source=Report%20banner%20in%20blog%20post\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"236\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-8209\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image.png?w=1534&amp;ssl=1 1534w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"translation-block\">\u672c\u6b21\u6211\u4eec\u9080\u8bf7\u5230\u4e86 Founder of\u00a0<a href=\"https:\/\/voyagerapplication.com\/\" target=\"_self\">Voyager Growth<\/a> \u521b\u59cb\u4eba Voyager Growth \u3002\u4ee5\u4e0b\u662f\u89c6\u9891\u91c7\u8bbf\u4e2d\u7684\u4e00\u4e9b\u4eae\u70b9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading translation-block\">\u6211\u4eec\u7684\u00a0<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\">\u62a5\u544a<\/a>\u4e2d\u54ea\u4e9b\u8d85\u4f11\u95f2\u884c\u4e1a\u7684\u8d8b\u52bf\u6700\u8ba9\u4eba\u51fa\u4e4e\u610f\u6599\uff1f<\/h3>\n\n\n\n<p>\u6700\u8ba9\u6211\u611f\u5230\u60ca\u8bb6\u7684\u662f IAPs \uff08\u5e94\u7528\u5185\u4ed8\u8d39\uff09 \u7684\u6570\u91cf\u589e\u52a0\u4e86 34 %\u3002\u7531\u4e8e\u7f8e\u56fd\u7684\u7ecf\u6d4e\u8870\u9000\uff0c\u6211\u672c\u4ee5\u4e3a\u4f1a\u770b\u5230 IAP \u7684\u4e0b\u964d\u3002\u5e76\u4e14\u6211\u4e5f\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u79ef\u6781\u7684\u4fe1\u53f7\uff0c\u8ba9\u79fb\u52a8\u6e38\u620f\u516c\u53f8\u8f6c\u5411\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u3002\u6211\u9884\u8ba1\uff0c\u5728 2023 \u5e74\uff0c IAP \u5c06\u7ee7\u7eed\u589e\u52a0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1200%2C630&#038;ssl=1\" alt=\"\u57fa\u4e8e\u5929\u795e 2022 \u5e74\u6570\u636e\u96c6\u7684 IAPs \u8d8b\u52bf\" class=\"wp-image-7510\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-2.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u56fe\u662f\u4e3a\u57fa\u4e8e Tenjin \u7684 2022 \u5e74\u6570\u636e\u62a5\u544a\u4e2d\u7684 IAP \u8d8b\u52bf\u3002&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">\u8fd9\u91cc<\/a>.<\/em><\/p>\n\n\n\n<p class=\"translation-block\">Tenjin \u7684 2022 \u5e74\u6570\u636e\u62a5\u544a\u4e0d\u4ec5\u663e\u793a\u4e86 IAPs \u7684\u4e0a\u5347\u8d8b\u52bf\uff0c\u8fd8\u51f8\u663e\u4e86 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/effective-cost-per-mille-ecpm\" target=\"_self\">eCPM<\/a>s \u7684\u4e0b\u964d\u8d8b\u52bf\u3002\u8fd9\u52a0\u5f3a\u4e86\u6e38\u620f\u516c\u53f8\u5728<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" target=\"_self\"> 2023 \u5e74\u4ece\u8d85\u4f11\u95f2\u6e38\u620f\u8f6c\u5411\u6df7\u5408\u4f11\u95f2\u6e38\u620f<\/a>\u7684\u5fc5\u8981\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1200%2C630&#038;ssl=1\" alt=\"\u57fa\u4e8e\u5929\u795e 2022 \u5e74\u6570\u636e\u96c6\u7684 eCPM \u8d8b\u52bf\" class=\"wp-image-7511\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Untitled-design-3.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u4e0a\u56fe\u662f\u4e3a\u57fa\u4e8e Tenjin \u7684 2022 \u5e74\u6570\u636e\u62a5\u544a\u4e2d eCPM \u8d8b\u52bf\u3002&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\">\u8fd9\u91cc<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tenjin \uff1a\u5728\u60a8\u7684\u53d8\u73b0\u7b56\u7565\u4e2d\uff0c\u589e\u52a0 IAP \u4efd\u989d\u4f1a\u5e26\u6765\u54ea\u4e9b\u4f18\u52bf\uff1f<\/h3>\n\n\n\n<p>\"\u63d0\u9ad8 IAP \u5728\u53d8\u73b0\u7b56\u7565\u4e2d\u7684\u4efd\u989d\u610f\u5473\u7740\u60a8\u5e94\u8be5\u5f00\u5c55\u6df7\u5408 ROAS \u6d3b\u52a8\uff0c\u5373\u540c\u65f6\u8003\u8651\u5e7f\u544a\u6536\u5165\u548c IAP \u6536\u5165\u3002\u8fd9\u5c06\u4f7f\u60a8\u7684\u5e7f\u544a\u652f\u51fa\u89c4\u6a21\u66f4\u5927\uff0c\u8fd9\u5bf9\u79fb\u52a8\u6e38\u620f\u6765\u8bf4\u662f\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u6307\u6807\u3002\"<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tenjin \uff1a \u8d85\u4f11\u95f2\u6e38\u620f\u5de5\u4f5c\u5ba4\u5728 2023 \u5e74\u5e94\u8be5\u5229\u7528\u54ea\u4e9b\u6e20\u9053\u6765\u6269\u5927\u5176\u79fb\u52a8\u5e94\u7528\u7684\u8986\u76d6\u8303\u56f4\uff1f<\/h3>\n\n\n\n<p>\u201c\u5982\u679c\u4f60\u6709\u7279\u522b\u4f4e\u7684 CPI \uff0c\u90a3\u4e48\u6211\u5efa\u8bae\u7b2c\u4e00\u9636\u6bb5\u9009\u62e9\u00a0<strong>TikTok<\/strong>\u3002\u53ef\u4ee5\u5e2e\u4f60\u5927\u5e45\u6269\u5927\u89c4\u6a21\u3002\u00a0<strong>Meta<\/strong>\u00a0\u6709\u65f6\u4e5f\u662f\u8fd9\u4e2a\u9636\u6bb5\u7684\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\uff0c\u4f46 TikTok \u7684\u6548\u679c\u66f4\u597d\u3002\u60a8\u8fd8\u5e94\u8be5\u5229\u7528\u4e00\u4e9b SDK \u6e20\u9053\u6765\u652f\u6301\u8fd9\u4e2a UA \u652f\u51fa\uff0c\u4f8b\u5982\uff1a\u00a0<strong>Applovin\u3001ironSource\u3001Unity\u3001Mintegral<\/strong>\u7b49\u7b49\u3002\u4f9d\u7167\u6211\u8fc7\u5f80\u7684\u7ecf\u9a8c\uff0c TikTok \u548c Applovin \u662f\u6700\u597d\u7684\u7ec4\u5408\uff0c\u5f53\u7136\u8fd9\u4e5f\u53d6\u51b3\u4e8e\u4f60\u7684\u6307\u6807\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5bf9\u4e8e\u90a3\u4e9b\u4ece\u8d85\u4f11\u95f2\u6e38\u620f\u8f6c\u5411\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u7684\u5f00\u53d1\u8005\u6765\u8bf4\uff0c\u7528\u6237\u83b7\u53d6\uff08 UA 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src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1560%2C360&#038;ssl=1\" alt=\"\u7acb\u5373\u83b7\u53d6\u300a2023 \u5e74\u4ece\u8d85\u6df7\u5408\u5230\u6df7\u5408\u52a8\u529b\u300b\u62a5\u544a\" class=\"wp-image-7502\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?w=1560&amp;ssl=1 1560w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1024%2C236&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=1536%2C354&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/06\/Report-banner.png?resize=18%2C4&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u5173\u4e8eTenjin<\/strong><\/p>\n\n\n\n<p>Tenjin \u4e3a\u79fb\u52a8\u6e38\u620f\u548c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u5546\u63d0\u4f9b\u514d\u8d39\u542f\u52a8\u3001\u8fb9\u6210\u957f\u8fb9\u4ed8\u8d39\u7684\u5e7f\u544a\u6d4b\u91cf\u670d\u52a1\u3002\u4f5c\u4e3a\u4e00\u5bb6&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>\uff0c\u6211\u4eec\u5e2e\u52a9\u4e2d\u5c0f\u578b\u516c\u53f8\u901a\u8fc7\u8425\u9500\u6d1e\u5bdf\u529b\u8d85\u8d8a\u81ea\u6211\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0e\u5927\u578b\u51fa\u7248\u5546\u7ade\u4e89\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>What are the\u00a0best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you\u2019re running? The answer to this question depends on which metric you are taking into account. Based on our data in 2022, the ad networks with the highest average LTV were&#8230;<\/p>","protected":false},"author":2,"featured_media":8210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,1],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Your Hyper-Casual and Hybrid-Casual Game Advertising in 2023 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to grow and optimize your hyper and hybrid casual games from an expert. 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