{"id":8222,"date":"2023-06-13T09:42:00","date_gmt":"2023-06-13T09:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8222"},"modified":"2026-04-14T11:20:01","modified_gmt":"2026-04-14T11:20:01","slug":"two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/two-biggest-changes-for-ios-advertisers-in-2023-skadnetwork-5-and-privacy-manifest\/","title":{"rendered":"2023 \u5e74 iOS \u5e7f\u544a\u5546\u7684\u4e24\u5927\u53d8\u5316\uff1aSKAdNetwork 5 \u548c\u9690\u79c1\u6e05\u5355"},"content":{"rendered":"<p><br>Apple \u5728 WWDC 2023 \u671f\u95f4\u53d1\u5e03\u4e86\u4e00\u4e9b\u91cd\u8981\u516c\u544a\u3002\u8bf4\u5b9e\u8bdd\uff0c\u6211\u4eec\u4eca\u5929\u8981\u8ba8\u8bba\u7684\u5185\u5bb9\u5e76\u4e0d\u50cf\u65b0\u7684 Apple Vision Pro \u90a3\u6837\u4ee4\u4eba\u5174\u594b\u3002 \u7136\u800c\uff0c\u5b83\u5f88\u5feb\u5c31\u4f1a\u5bf9 iOS \u4e0a\u7684\u5e7f\u544a\u6d3b\u52a8\u4ea7\u751f\u76f4\u63a5\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SKAdNetwork 5<\/h2>\n\n\n\n<p>Apple \u5728 WWDC 2023 \u4e0a\u63a8\u51fa\u4e86\u65b0\u7248\u672c\u7684&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/skadnetwork-overview\">SKAdNetwork<\/a>&nbsp;\u3002\u8fd8\u6ca1\u6709\u5b98\u65b9\u6587\u4ef6\u51fa\u6765\uff0c\u6240\u4ee5\u6211\u4eec\u5fc5\u987b\u6839\u636e\u5176\u6d3b\u52a8\u671f\u95f4\u8bf4\u8fc7\u7684\u8bdd\u8fdb\u884c\u5224\u65ad\uff0c\u76ee\u524d\uff0c\u6211\u4eec\u5bf9SKAdNetwork 5\u77e5\u4e4b\u751a\u5c11\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SKAdNetwork 5 \u53d1\u5e03\u65e5\u671f<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=1024%2C304&#038;ssl=1\" alt=\"SKAdNetwork 5 \u53d1\u5e03\u65e5\u671f\" class=\"wp-image-8226\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-1.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u4e8b\u60c5\u662f\u8fd9\u6837\u7684\uff1a\u4ee5\u524d\u7684 SKAdnetwork \u7248\u672c\u4e0d\u4e00\u5b9a\u4e0e\u65b0\u7684 iOS \u7248\u672c\u4e00\u81f4\uff0c\u56e0\u6b64\u5e7f\u544a\u5546\u4e0d\u9700\u8981\u89c9\u5f97\u5b83\u4f1a\u4e0e iOS 17 \u6346\u7ed1\u5728\u4e00\u8d77\u3002\u4f46\u662f\uff0c\u5b83\u53ef\u80fd\u4f1a\u4e0e\u4e0b\u4e00\u7248\u672c\u7684 iOS 17 \u4e00\u8d77\u53d1\u5e03\u3002<\/p>\n\n\n\n<p>SKAdNetwork 4 \u4e8e 2022 \u5e74 10 \u6708 27 \u65e5\u4e0e iOS 16.1 \u4e00\u8d77\u53d1\u5e03\u3002\u6240\u4ee5\u8bf4\u4e0d\u51c6\uff0c\u4e5f\u8bb8 Apple \u4f1a\u5bf9 SKAdNetwork 5 \u91c7\u53d6\u7c7b\u4f3c\u7684\u65b9\u6cd5\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SKAdNetwork 5 \u548c\u518d\u8425\u9500<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=1024%2C304&#038;ssl=1\" alt=\"SKAdNetwork 5 \u548c\u91cd\u65b0\u53c2\u4e0e\" class=\"wp-image-8227\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-2.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Apple \u6307\u51fa\u8fd9\u4e2a\u7248\u672c\u662f\u5173\u4e8e\u518d\u8425\u9500\u7684\uff1a<br>\u201cSKAdNetwork 5 \u5c06\u652f\u6301\u8861\u91cf\u518d\u8425\u9500\u3002 \u9664\u4e86\u5728\u7528\u6237\u4e0b\u8f7d\u60a8\u7684\u5e94\u7528\u540e\u8861\u91cf\u8f6c\u5316\u7387\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5728\u7528\u6237\u901a\u8fc7\u70b9\u51fb\u5e7f\u544a\u6253\u5f00\u60a8\u7684\u5e94\u7528\u540e\u518d\u8861\u91cf\u8f6c\u5316\u7387\u3002\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2023\/102\/?time=3114\">\u4ed6\u4eec\u6307\u51fa<\/a>\uff0c\u4ed6\u4eec\u4f3c\u4e4e\u5df2\u7ecf\u5728\u8ba8\u8bba\u5df2\u5b89\u88c5\u8be5\u5e94\u7528\u7a0b\u5e8f\u7684\u7528\u6237\u7684\u8f6c\u5316\u60c5\u51b5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9690\u79c1\u6e05\u5355\u548c\u9690\u79c1\u6807\u7b7e<\/h2>\n\n\n\n<p>\u5982\u679c\u6211\u4eec\u5927\u591a\u6570\u4eba\u5df2\u7ecf\u719f\u6089 SKAdNetwork\uff0c\u90a3\u4e48\u9690\u79c1\u6e05\u5355\u5c31\u662f\u4e00\u4e2a\u5168\u65b0\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3&nbsp;<a href=\"https:\/\/developer.apple.com\/news\/?id=av1nevon\">\u6765\u6e90<\/a>Apple \u5bf9\u65b0\u9690\u79c1\u6e05\u5355\u7684\u63cf\u8ff0\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c\u9690\u79c1\u6e05\u5355\u662f\u4e00\u4e2a\u6587\u4ef6\uff0c\u7528\u4e8e\u4ee5\u5355\u4e00\u6807\u51c6\u683c\u5f0f\u6982\u8ff0 iOS \u5e94\u7528\u4e2d\u7b2c\u4e09\u65b9\u4ee3\u7801\u7684\u9690\u79c1\u60ef\u4f8b\u3002 \u5f53\u5f00\u53d1\u4eba\u5458\u51c6\u5907\u5206\u53d1\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\u65f6\uff0cXcode \u4f1a\u5c06\u5f00\u53d1\u4eba\u5458\u4f7f\u7528\u7684\u6240\u6709\u7b2c\u4e09\u65b9 SDK \u7684\u9690\u79c1\u7533\u660e\u5408\u5e76\u5230\u4e00\u4e2a\u6613\u4e8e\u4f7f\u7528\u7684\u62a5\u544a\u4e2d\u3002 \u6709\u4e86\u4e00\u4efd\u603b\u7ed3\u5e94\u7528\u7a0b\u5e8f\u4e2d\u6240\u6709\u7b2c\u4e09\u65b9 SDK \u7684\u7efc\u5408\u62a5\u544a\uff0c\u5f00\u53d1\u4eba\u5458\u5c06\u66f4\u5bb9\u6613\u521b\u5efa\u66f4\u51c6\u786e\u7684\u9690\u79c1\u6807\u7b7e\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u60a8\u77e5\u9053\u6bcf\u4e2a App Store \u9875\u9762\u5e95\u90e8\u7684\u90a3\u4e9b\u6846\u5411\u6211\u4eec\u5c55\u793a\u4e86\u5e94\u7528\u6536\u96c6\u7684\u6570\u636e\u7c7b\u578b\u5417\uff1f \u5bf9\uff0c\u90a3\u4e9b\u662f\u9690\u79c1\u6807\u7b7e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=1024%2C304&#038;ssl=1\" alt=\"SKAdNetwork 5 \/ SKAN 5 \u9690\u79c1\u58f0\u660e\u8425\u517b\u6807\u7b7e\u793a\u4f8b\" class=\"wp-image-8228\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u70b9\u51fb\u8fd9\u91cc\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u9690\u79c1\u6807\u7b7e&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/app-privacy-details\/\">\u8fd9\u91cc<\/a>.<\/p>\n\n\n\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u5f00\u53d1\u4eba\u5458\u4e00\u76f4\u5728\u81ea\u884c\u62a5\u544a\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4f46\u4ee5\u540e\u5b83\u53ef\u4ee5\u901a\u8fc7\u9690\u79c1\u6e05\u5355\u81ea\u52a8\u5b8c\u6210\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9690\u79c1\u6e05\u5355\u548c\u8ddf\u8e2a<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=1024%2C304&#038;ssl=1\" alt=\"\u9690\u79c1\u58f0\u660e\u548c\u8ddf\u8e2a\" class=\"wp-image-8230\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=768%2C228&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.png?resize=18%2C5&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u518d\u56de\u5230\u82f9\u679c\u7684\u516c\u544a\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u4e3a\u4e86\u5411\u7528\u6237\u63d0\u4f9b\u989d\u5916\u7684\u9690\u79c1\u4fdd\u62a4\uff0c\u90a3\u4e9b\u4f7f\u7528\u4e86\u53ef\u80fd\u7528\u4e8e\u6307\u7eb9\u8bc6\u522b\u7684API\u7684\u5e94\u7528\uff08\u8fd9\u79cd\u505a\u6cd5\u5728App Store\u4e0a\u662f\u88ab\u7981\u6b62\u7684\uff09\u73b0\u5728\u5c06\u88ab\u8981\u6c42\u8bf4\u660e\u4f7f\u7528\u6b64API\u7684\u539f\u56e0\uff0c\u5e76\u5728\u9690\u79c1\u6e05\u5355\u4e2d\u58f0\u660e\u8be5\u4f7f\u7528\u60c5\u51b5\u3002\u4f5c\u4e3a\u6b64\u8fc7\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u5e94\u7528\u5fc5\u987b\u51c6\u786e\u63cf\u8ff0\u5176\u5bf9\u8fd9\u4e9bAPI\u7684\u4f7f\u7528\u65b9\u5f0f\uff0c\u5e76\u4e14\u53ea\u80fd\u51fa\u4e8e\u9690\u79c1\u6e05\u5355\u4e2d\u63cf\u8ff0\u7684\u539f\u56e0\u4f7f\u7528\u8fd9\u4e9bAPI\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"translation-block\">\u4e86\u89e3\u8be6\u60c5\u70b9\u51fb\u00a0<a href=\"https:\/\/developer.apple.com\/documentation\/bundleresources\/describing_data_use_in_privacy_manifests?changes=la___4____8\" target=\"_self\"> Apple \u5e2e\u52a9\u6587\u6863<\/a><\/p>\n\n\n\n<p>\u6211\u4eec\u8fd8\u9700\u8981\u66f4\u591a\u7ec6\u8282\u6765\u4e86\u89e3\u8fd9\u5c06\u5982\u4f55\u5f71\u54cd\u79fb\u52a8\u5e94\u7528\u53d1\u884c\u5546\u3002 \u4e0d\u8fc7\u8fd8\u597d\uff0c\u5b83\u4eec\u5e94\u8be5\u4f1a\u5728\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u63ed\u6653\u3002 \u8fd9\u662f\u5217\u8868\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9690\u79c1\u5f71\u54cd\u7684SDK\u5217\u8868\uff08\u5bf9\u7528\u6237\u9690\u79c1\u5f71\u54cd\u7279\u522b\u5927\u7684\u7b2c\u4e09\u65b9SDK\uff09<\/li>\n\n\n\n<li>\u201c\u5fc5\u9700\u539f\u56e0\u201dAPI\u6e05\u5355\uff0c\u9700\u8981\u58f0\u660e\u4f7f\u7528API\u7684\u539f\u56e0\u3002<\/li>\n\n\n\n<li>\u201c\u5f00\u53d1\u8005\u53cd\u9988\u8868\u683c\u201d\uff0c\u7528\u4e8e\u5efa\u8bae\u8c03\u7528\u8986\u76d6\u7684API\u7684\u65b0\u5141\u8bb8\u539f\u56e0\u3002<\/li>\n\n\n\n<li>\u5173\u4e8e\u7b7e\u540d\u3001\u9690\u79c1\u5ba3\u8a00\u53ca\u5176\u8981\u6c42\u65f6\u95f4\u7684\u8be6\u7ec6\u4fe1\u606f\u548c\u597d\u5904\u7684\u9644\u52a0\u6587\u6863\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u76ee\u524d\u5173\u4e8e SKAdNetwork 5 \u548c\u9690\u79c1\u6e05\u5355\uff0c\u8fd8\u4e0d\u80fd\u5f97\u51fa\u5177\u4f53\u7ed3\u8bba\u3002\u6211\u4eec\u9700\u8981\u7b49\u5f85 Apple \u7684\u66f4\u591a\u66f4\u65b0\u3002\u597d\u6d88\u606f\u662f\u6211\u4eec\u7b49\u5f85\u7684\u65f6\u95f4\u4e0d\u4f1a\u592a\u957f\uff0c\u56e0\u4e3a\u57282023\u5e74\u6211\u4eec\u5c06\u4f1a\u5f97\u5230\u66f4\u591a\u5173\u4e8e\u5b83\u4eec\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u8bf7\u7ee7\u7eed\u5173\u6ce8\u5e76\u8ba2\u9605\u6211\u4eec\u4e0b\u9762\u7684\u65f6\u4e8b\u66f4\u65b0\uff0c\u4ee5\u83b7\u53d6\u6709\u5173\u8be5\u4e3b\u9898\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple dropped some major announcements during WWDC 2023. Let\u2019s be real, the things we are going to discuss today aren\u2019t as mind-blowing as the new Apple Vision Pro. However, it\u2019s definitely going to have a direct impact on advertising campaigns on iOS very soon. SKAdNetwork 5 Apple unveiled the new version of&nbsp;SKAdNetwork&nbsp;at WWDC 2023. Right&#8230;<\/p>","protected":false},"author":5,"featured_media":8223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two biggest changes for iOS advertisers in 2023: SKAdNetwork 5 and Privacy Manifest | Tenjin<\/title>\n<meta name=\"description\" content=\"Everything you need to know about what changed with SKAdNetwork 5 and privacy manifest.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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