{"id":8294,"date":"2023-06-01T01:31:00","date_gmt":"2023-06-01T01:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8294"},"modified":"2026-04-14T10:02:50","modified_gmt":"2026-04-14T10:02:50","slug":"best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","title":{"rendered":"2023\u6700\u4f73\u63a8\u5e7f\u6e20\u9053 - \u57fa\u4e8eIAP LTV\u3001\u5e7f\u544aLTV\u3001\u6fc0\u6d3b\u548c\u7559\u5b58"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u6211\u4eec\u5728 Tenjin \u542c\u5230\u7684\u6700\u5e38\u89c1\u7684\u95ee\u9898\u4e4b\u4e00\u662f\uff1a\u63a8\u5e7f\u5e7f\u544a\u53d8\u73b0\uff08\u73b0\u5728\u662f\u6df7\u5408\u53d8\u73b0\uff09\u6e38\u620f\u7684\u6700\u4f73\u6e20\u9053\u6216\u5e7f\u544a\u7f51\u7edc\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

\u6839\u636e Tenjin \u7684 2022 \u5e74\u6570\u636e\u62a5\u544a\uff0c\u6211\u4eec\u6574\u7406\u4e86\u8fd9\u7bc7\u6587\u7ae0\u6765\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n

\u5728\u6211\u4eec\u5f00\u59cb\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u770b\u770b\u60a8\u53ef\u80fd\u8981\u4f18\u5316\u7684\u6307\u6807\u3002\u6709\u4e9b\u9488\u5bf9\u603b\u6fc0\u6d3b\u91cf<\/a>,\u8fdb\u884c\u4f18\u5316\uff0c\u6709\u4e9b\u9488\u5bf9\u7279\u5b9a\u65e5\u671f\u6216\u5e7f\u544a LTV<\/a>\u7684 \u4fdd\u7559\u7387<\/a> \u8fdb\u884c\u4f18\u5316\uff0c\u6df7\u5408\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u4eba\u5458\u53ef\u80fd\u503e\u5411\u4e8e IAPs<\/a>\uff08\u5e94\u7528\u5185\u8d2d\u4e70\uff09\u3002\u60a8\u4f1a\u5728\u6211\u4eec\u7684\u300a\u8f6c\u578b2023\uff1a\u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\u300b<\/a>\u201d \u8fd9\u4efd\u62a5\u544a\u4e2d\u770b\u5230\u6240\u6709\u7c7b\u522b\u7684\u5185\u5bb9\uff0c\u5305\u62ec\u5e7f\u544a\u6e20\u9053\u6392\u540d\u3001\u4ee5\u53ca\u6309\u4e3b\u8981\u56fd\u5bb6\/\u5730\u533a\u3001\u5e7f\u544a\u53d8\u73b0\u6e20\u9053\u4ee5\u53ca\u5e7f\u544a\u5c55\u793a\u7684\u6700\u65b0\u884c\u4e1a\u8d8b\u52bf\u3001eCPMs\u548c IAP \u7684\u7efc\u5408\u89c6\u56fe\u3002<\/p>\n\n\n\n

\u4f46\u5982\u679c\u60a8\u8d76\u65f6\u95f4\uff0c\u53ea\u60f3\u4e86\u89e3\u63a8\u5e7f\u6e20\u9053\u6392\u540d\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u3002<\/p>\n\n\n\n

\u63a8\u5e7f\u6e20\u9053\u524d\u4e94\u6392\u540d<\/h2>\n\n\n\n

\u57fa\u4e8e\u603b\u6fc0\u6d3b\u91cf<\/h3>\n\n\n\n

\u5982\u679c\u201c\u603b\u6fc0\u6d3b\u91cf\u201d\u662f\u60a8\u8981\u4f18\u5316\u7684\u6307\u6807\uff0c\u5219 2022 \u5e74 Tenjin \u6570\u636e\u62a5\u544a\u663e\u793a\u4ee5\u4e0b\u63a8\u5e7f\u6e20\u9053\u6548\u7387\u6700\u9ad8\uff08\u6309\u76f8\u540c\u987a\u5e8f\uff09\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uff08\u6ce8\u610f\uff1a\u7b2c 1 \u5929\u7559\u5b58\u6307\u7684\u662f\u6fc0\u6d3b\u65e5\u671f 24 \u5c0f\u65f6\u540e\u8fd4\u56de\u5e94\u7528\u7684\u7528\u6237\uff09<\/em><\/p>\n\n\n\n

\u57fa\u4e8e\u7b2c 1 \u5929\u7559\u5b58\u7387\u7684\u6700\u9ad8\u5e73\u5747\u503c<\/h3>\n\n\n\n

\u5982\u679c\u201c\u7b2c 1 \u5929\u7559\u5b58\u7387\u201d\u662f\u60a8\u8981\u4f18\u5316\u7684\u6307\u6807\uff0c\u5219 2022 \u5e74 Tenjin \u6570\u636e\u62a5\u544a\u663e\u793a\u4ee5\u4e0b\u63a8\u5e7f\u6e20\u9053\u6700\u6210\u529f \uff08\u6309\u76f8\u540c\u987a\u5e8f\uff09\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uff08\u6ce8\u610f\uff1a\u7b2c 1 \u5929\u7559\u5b58\u6307\u7684\u662f\u6fc0\u6d3b\u65e5\u671f 24 \u5c0f\u65f6\u540e\u8fd4\u56de\u5e94\u7528\u7684\u7528\u6237\uff09<\/em><\/p>\n\n\n\n

\u57fa\u4e8e\u7b2c 7 \u5929\u7559\u5b58\u7684\u6700\u9ad8\u5e73\u5747\u503c<\/h3>\n\n\n\n

\u5982\u679c\u201c\u7b2c 7 \u5929\u7559\u5b58\u7387\u201d\u662f\u60a8\u8981\u4f18\u5316\u7684\u6307\u6807\uff0c\u5219 2022 \u5e74 Tenjin \u6570\u636e\u62a5\u544a\u663e\u793a\u4ee5\u4e0b\u63a8\u5e7f\u6e20\u9053\u6700\u6210\u529f\uff08\u6309\u76f8\u540c\u987a\u5e8f\uff09\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uff08\u6ce8\u610f\uff1a\u7b2c 7 \u5929\u7559\u5b58\u7387\u6307\u7684\u662f\u5728\u6fc0\u6d3b\u65e5\u671f\u540e 7 \u5929\u8fd4\u56de\u5e94\u7528\u7684\u7528\u6237\uff09<\/em><\/p>\n\n\n\n

\u57fa\u4e8e\u7b2c 7 \u5929\u5e7f\u544a LTV \u7684\u6700\u9ad8\u5e73\u5747\u503c<\/h3>\n\n\n\n

\u5982\u679c\u201c\u7b2c 7 \u5929\u5e7f\u544a\u6536\u5165 LTV\u201d\u662f\u60a8\u8981\u4f18\u5316\u7684\u6307\u6807\uff0c\u5219 2022 \u5e74 Tenjin \u6570\u636e\u62a5\u544a\u663e\u793a\u4ee5\u4e0b\u63a8\u5e7f\u6e20\u9053\u6700\u6210\u529f\uff08\u6309\u76f8\u540c\u987a\u5e8f\uff09\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uff08\u6ce8\uff1a\u7b2c 7 \u5929 IAP LTV \u662f\u6307\u6fc0\u6d3b\u540e 7 \u5929\u4ece\u7528\u6237\u7fa4\u4f53\u4e2d\u83b7\u5f97\u7684 IAP \u6536\u5165\uff09<\/em><\/p>\n\n\n\n

\u57fa\u4e8e\u7b2c 7 \u5929 IAP LTV \u7684\u6700\u9ad8\u5e73\u5747\u503c<\/h3>\n\n\n\n

\u5982\u679c\u201c\u7b2c 7 \u5929 IAP LTV\u201d\u662f\u60a8\u8981\u4f18\u5316\u7684\u6307\u6807\uff0c\u5219 2022 \u5e74 Tenjin \u6570\u636e\u62a5\u544a\u663e\u793a\u4ee5\u4e0b\u63a8\u5e7f\u6e20\u9053\u6700\u6210\u529f\uff08\u6309\u76f8\u540c\u987a\u5e8f\uff09\uff1a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\uff08\u6ce8\uff1a\u7b2c 7 \u5929 IAP LTV \u662f\u6307\u6fc0\u6d3b\u540e 7 \u5929\u4ece\u7528\u6237\u7aef\u83b7\u5f97\u7684 IAP \u6536\u5165\uff09<\/em><\/p>\n\n\n\n

\u4ece\u6211\u4eec\u7684\u300a\u8f6c\u578b2023 - \u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\u300b\u83b7\u5f97\u66f4\u591a\u89c1\u89e3<\/h2>\n\n\n\n

\u4ee5\u4e0b\u662f\u60a8\u5c06\u5728\u62a5\u544a\u4e2d\u627e\u5230\u7684\u5176\u4ed6\u5185\u5bb9\uff1a<\/p>\n\n\n\n

    \n
  1. iOS \u548c Android \u5e73\u53f0\u4e0a 2022 \u5e74\u7684\u5e7f\u544a\u5c55\u793a\u3001eCPM \u548c IAP \u8d8b\u52bf\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u5e7f\u544a\u53d8\u73b0\u7684\u8d8b\u52bf\u548c\u65b9\u5411\u3002<\/li>\n\n\n\n
  2. \u57fa\u4e8e\u5b89\u88c5\u91cf\u3001\u5e7f\u544a\u6536\u5165\u548c IAP \u6536\u5165\u7684\u56fd\u5bb6\u6392\u540d\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u5e02\u573a\u7684\u89c4\u6a21\u548c\u6f5c\u529b\u3002<\/li>\n\n\n\n
  3. \u57fa\u4e8e\u5e7f\u544a\u6536\u5165\u548c\u5e73\u5747 eCPM \u7684\u5e7f\u544a\u53d8\u73b0\u6e20\u9053\u6392\u540d\uff0c\u5e2e\u52a9\u60a8\u9009\u62e9\u6700\u9002\u5408\u7684\u53d8\u73b0\u6e20\u9053\u3002<\/li>\n<\/ol>\n\n\n\n
    \n
    \u4e0b\u8f7d\u62a5\u544a\u5168\u6587<\/a><\/div>\n<\/div>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing…<\/p>","protected":false},"author":2,"featured_media":8396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"\nBest Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin\" \/>\n<meta property=\"og:description\" content=\"One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-01T01:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T10:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention\",\"datePublished\":\"2023-06-01T01:31:00+00:00\",\"dateModified\":\"2026-04-14T10:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\"},\"wordCount\":515,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg\",\"articleSection\":[\"Mobile Marketing Trends\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\",\"url\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\",\"name\":\"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg\",\"datePublished\":\"2023-06-01T01:31:00+00:00\",\"dateModified\":\"2026-04-14T10:02:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg\",\"width\":2560,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\",\"name\":\"Tabarak Paracha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g\",\"caption\":\"Tabarak Paracha\"},\"url\":\"https:\/\/tenjin.com\/zh\/blog\/author\/tabarak-paracha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","og_locale":"zh_CN","og_type":"article","og_title":"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin","og_description":"One of the most popular questions we hear at Tenjin is: What are the best channels or ad networks to promote hyper-casual (and now hybrid-casual) games? We\u2019ve put together this blog post to answer this question based on Tenjin\u2019s 2022 data set. Before we get started, let\u2019s look at the metrics you might be optimizing...","og_url":"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","og_site_name":"Tenjin","article_published_time":"2023-06-01T01:31:00+00:00","article_modified_time":"2026-04-14T10:02:50+00:00","og_image":[{"width":2560,"height":760,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg","type":"image\/jpeg"}],"author":"Tabarak Paracha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Tabarak Paracha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/"},"author":{"name":"Tabarak Paracha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2"},"headline":"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention","datePublished":"2023-06-01T01:31:00+00:00","dateModified":"2026-04-14T10:02:50+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/"},"wordCount":515,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg","articleSection":["Mobile Marketing Trends"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","url":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/","name":"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg","datePublished":"2023-06-01T01:31:00+00:00","dateModified":"2026-04-14T10:02:50+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/How-to-scale-your-indie-studio@2x-scaled.jpg","width":2560,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/best-ad-networks-to-promote-hyper-or-hybrid-casual-games-in-2023-based-on-iap-ltv-ad-ltv-installs-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Best Ad Networks to Promote Hyper or Hybrid Casual Games in 2023 \u2013 based on IAP LTV, Ad LTV, Installs & Retention"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2","name":"\u5854\u5df4\u62c9\u514b-\u5e15\u62c9\u67e5","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/83f15363d462c9d22db6f4acdc6016f3fc9739ec40a906973d928d7df8301999?s=96&d=mm&r=g","caption":"Tabarak Paracha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/tabarak-paracha\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8294"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8294\/revisions"}],"predecessor-version":[{"id":17363,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8294\/revisions\/17363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8396"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}