{"id":8300,"date":"2023-05-09T04:42:00","date_gmt":"2023-05-09T04:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8300"},"modified":"2026-04-14T10:02:25","modified_gmt":"2026-04-14T10:02:25","slug":"from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/","title":{"rendered":"\u8f6c\u578b 2023\uff1a\u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0 - \u63a8\u5e7f\u6e20\u9053\uff0c\u56fd\u5bb6\uff0c\u548c\u5e7f\u544a\u53d8\u73b0\u6e20\u9053\u6392\u540d"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11058\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-1.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5f88\u9ad8\u5174\u5730\u53d1\u5e03\u6211\u4eec\u7684\u65b0\u62a5\u544a\u201c\u8f6c\u578b 2023 - \u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\u201d\u3002 \u8be5\u62a5\u544a\u4ece\u5404\u4e2a\u7ef4\u5ea6\u548c\u6307\u6807\u63d0\u4f9b\u4e86\u91cd\u8981\u7684\u884c\u4e1a\u89c1\u89e3\uff0c\u4e3a\u6240\u6709\u6709\u5174\u8da3\u8fc7\u6e21\u5230\u65b0\u7684\u201c\u6700\u70ed\u95e8\u7c7b\u578b\u201d\u7684\u4eba\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d85\u4f11\u95f2\u4e1a\u52a1\u7684\u683c\u5c40\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u5229\u6da6\u4e0d\u5982\u4ece\u524d\u5f3a\u52b2\u3002 \u7531\u4e8e iOS \u4e0a\u7684 App Tracking Transparency (ATT)\u3001COVID \u540e\u7528\u6237\u884c\u4e3a\u7684\u53d8\u5316\u4ee5\u53ca\u5404\u79cd\u5176\u4ed6\u56e0\u7d20\uff0c\u5e7f\u544a\u6536\u5165\u5448\u5f3a\u52b2\u4e0b\u964d\u8d8b\u52bf\u3002 \u7531\u4e8e\u8fd9\u4e9b\u53d8\u5316\uff0c\u4e00\u4e9b\u8d85\u7ea7\u6e38\u620f\u5f00\u53d1\u5546\u6b63\u5728\u5411\u6df7\u5408\u6e38\u620f\u5f00\u53d1\u5546\u8fc7\u6e21\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u8fd9\u4efd\u65b0\u62a5\u544a\u7684\u76ee\u6807\u662f\u901a\u8fc7\u63d0\u4f9b\u6709\u5173\u63a8\u5e7f\u548c\u53d8\u73b0\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u5e2e\u52a9\u5f00\u53d1\u8005\u5411\u6df7\u5408\u6e38\u620f\u8fc7\u6e21\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" style=\"background-color:#6bb4e1\">\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u89c6\u9891\u6982\u89c8&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2023 \u5e74\u8d85\u7ea7\u6e38\u620f\u548c\u6df7\u5408\u6e38\u620f\u7684\u6700\u4f73\u5e7f\u544a\u7f51\u7edc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u4e3a\u672c\u6b21\u62a5\u544a\u7684\u90e8\u5206\u91cd\u8981\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iOS \u548c Android \u5e73\u53f0\u4e0a 2022 \u5e74\u7684\u5e7f\u544a\u5c55\u793a\u3001eCPM \u548c IAP \u8d8b\u52bf\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u5e7f\u544a\u53d8\u73b0\u7684\u8d8b\u52bf\u548c\u65b9\u5411\u3002<\/li>\n\n\n\n<li>\u57fa\u4e8e\u5b89\u88c5\u91cf\u3001\u4fdd\u7559\u7387\u3001\u5e7f\u544a LTV \u548c IAP LTV \u7684\u5e7f\u544a\u7f51\u7edc\u6392\u540d<\/li>\n\n\n\n<li>\u57fa\u4e8e\u5b89\u88c5\u91cf\u3001\u5e7f\u544a\u6536\u5165\u548c IAP \u6536\u5165\u7684\u56fd\u5bb6\u6392\u540d\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u5e02\u573a\u7684\u89c4\u6a21\u548c\u6f5c\u529b\u3002<\/li>\n\n\n\n<li>\u57fa\u4e8e\u5e7f\u544a\u6536\u5165\u548c\u5e73\u5747 eCPM \u7684\u5e7f\u544a\u53d8\u73b0\u6e20\u9053\u6392\u540d\uff0c\u5e2e\u52a9\u60a8\u9009\u62e9\u6700\u9002\u5408\u7684\u53d8\u73b0\u6e20\u9053\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. This report delivers crucial industry insights from various dimensions and metrics, providing valuable information for all those interested in transitioning into the new \u2018hottest genre\u2019. The landscape of the hyper-casual business has undergone&#8230;<\/p>","protected":false},"author":2,"featured_media":8312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper to Hybrid 2023 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/from-hyper-to-hybrid-in-2023-ad-network-country-ad-monetization-channel-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper to Hybrid 2023 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to announce the release of our new report, \u2018From Hyper to Hybrid in 2023\u2019, presented in a new format. 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