{"id":8302,"date":"2023-05-03T06:12:00","date_gmt":"2023-05-03T06:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8302"},"modified":"2026-04-14T10:02:11","modified_gmt":"2026-04-14T10:02:11","slug":"self-publishing-a-hyper-casual-game","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/self-publishing-a-hyper-casual-game\/","title":{"rendered":"\u81ea\u5df1\u505a\u53d1\u884c - \u5982\u4f55\u628a5\u4e07\u7684\u9884\u7b97\u82b1\u51fa\u67651\u767e\u4e07\u7684\u6548\u679c\uff1f"},"content":{"rendered":"<p><em>\u672c\u6587\u4f5c\u8005\u4e3a Martin Macmillan\uff0c&nbsp;<\/em><a href=\"http:\/\/pollen.vc\/\"><em>\u82b1\u7c89 VC<\/em><\/a><\/p>\n\n\n\n<p class=\"translation-block\">\u8d85\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u8005\u901a\u5e38\u4ee5\u4e3a\u53ea\u6709\u4e0e\u53d1\u884c\u516c\u53f8\u5408\u4f5c\u624d\u80fd\u63a8\u5e7f\u6e38\u620f\uff0c\u4e3b\u8981\u662f\u56e0\u4e3a\u6e38\u620f\u63a8\u5e7f\u7684\u524d\u671f\u8d44\u91d1\u6295\u5165\u975e\u5e38\u9ad8\u3002\u4f46\u662f\uff0c\u5982\u679c\u5bf9\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u4e70\u91cf\u7684\u91d1\u878d\u52a8\u6001\u6709\u8db3\u591f\u7684\u4e86\u89e3\uff0c\u90a3\u4e48\u6e38\u620f\u5de5\u4f5c\u5ba4\u662f\u5426\u53ef\u4ee5<a href=\"https:\/\/blog.tenjin.com\/self-publishing-mobile\/\" target=\"_self\"><strong>\u81ea\u4e3b\u53d1\u884c\u81ea\u5df1\u7684\u8d85\u4f11\u95f2\u6e38\u620f<\/strong><\/a>\u00a0\u800c\u65e0\u9700\u5c06\u5927\u90e8\u5206\u6536\u5165\u4ea4\u7ed9\u53d1\u884c\u5546\u5462\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tenjin.com\/zh\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&#038;ssl=1\" alt=\"\u4e86\u89e3 Umami Games \u5982\u4f55\u5f00\u59cb\u81ea\u52a9\u51fa\u7248\uff0c\u5e76\u5728 IDFA \u540e\u6269\u5927\u89c4\u6a21\" class=\"wp-image-12226\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1024%2C235&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=768%2C177&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1536%2C353&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=18%2C4&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?resize=1200%2C276&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/Umami.png?w=1740&amp;ssl=1 1740w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6362\u4e2a\u89d2\u5ea6\u6765\u770b\u4ee5\u4e0b\u8fd9\u4e9b\u6570\u5b57\uff0c\u83b7\u53d6\u66f4\u6709\u6548\u7684\u6d1e\u5bdf\u3002<\/p>\n\n\n\n<p><strong>\u6709\u4e24\u4e2a\u5173\u952e\u70b9\u9700\u8981\u8003\u8651\uff1a<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>1. ROAS \u76c8\u4e8f\u5e73\u8861\u5468\u671f<\/strong><br>\u6211\u7684\u6e38\u620f\u591a\u4e45\u53ef\u4ee5\u4ea7\u751f\u8db3\u591f\u7684\u6536\u5165\u6765 cover \u6389\u524d\u671f\u5e7f\u544a\u7684\u652f\u51fa\u6295\u5165\uff1f<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4e00\u6b3e\u7559\u5b58\u548c\u6e38\u620f\u73a9\u6cd5\u90fd\u5f88\u597d\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u6765\u8bf4\uff0c\u4e00\u822c\u51e0\u5929\u5c31\u591f\u4e86\u3002<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&nbsp;2. \u53d8\u73b0\u6e20\u9053\u7684\u652f\u4ed8\u6761\u6b3e<\/strong><br>\u9700\u8981\u591a\u957f\u65f6\u95f4\u624d\u80fd\u6536\u5230\u5e7f\u544a\u53d8\u73b0\/\u5e94\u7528\u5185\u4ed8\u8d39\u7684\u6b3e\u9879\uff1f<\/p>\n\n\n\n<p>\u591a\u4e45\u624d\u80fd\u5c06\u6536\u5165\u8fdb\u884c\u63d0\u73b0\uff0c\u7136\u540e\u518d\u6295\u8d44\u5230 UA \u4ee5\u5b9e\u73b0\u9ad8\u901f\u6269\u91cf\uff1f<\/p>\n<\/blockquote>\n\n\n\n<p>\u5728\u7ed9\u8d85\u4f11\u95f2\u6e38\u620f\u5236\u5b9a\u53d1\u884c\u8ba1\u5212\u65f6\uff0c\u5c06\u7528\u6237\u83b7\u53d6\u6216\u53d8\u73b0\u6307\u6807\u7eaf\u7cb9\u4f5c\u4e3a\u4e00\u79cd\u6295\u8d44\u516c\u5f0f\u6765\u8003\u8651\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u53ef\u4ee5\u6839\u636e\u6e38\u620f\u5185\u7684\u73a9\u5bb6\u53c2\u4e0e\u5ea6\u548c\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u6765\u8bc4\u4f30\u6e38\u620f\u7684\u5355\u4f4d\u7ecf\u6d4e\u6548\u76ca\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&#038;ssl=1\" alt=\"\" class=\"wp-image-8876\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=1024%2C501&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/01-1536x752-1.webp?w=1536&amp;ssl=1 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u6295\u8d44\u7684 $0.20 \u5728 5 \u5929\u540e\u5b9e\u73b0\u6536\u652f\u5e73\u8861\uff0c\u5e76\u5728 30 \u5929\u540e\u5b9e\u73b0 $0.10 \u7684\u5229\u6da6\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728 30 \u5929\u540e\u83b7\u5f97 <strong>150% ROAS \u6216 50% ROI<\/strong>\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u4e00\u65e6\u60a8\u627e\u51fa\u4e86\u8ba1\u7b97\u516c\u5f0f\uff0c\u5e76\u76f8\u4fe1\u81ea\u5df1\u53ef\u4ee5\u6269\u5927\u89c4\u6a21\uff0c\u90a3\u4e48\u5728\u60a8\u7684 UA \u6295\u8d44\u7b49\u5f0f\u53d1\u751f\u53d8\u5316\uff0c\u65e0\u6cd5\u518d\u4ee5\u540c\u6837\u7684\u89c4\u6a21\u5728 UA \u4e0a\u8fdb\u884c\u76c8\u5229\u652f\u51fa\u4e4b\u524d\uff0c\u4e00\u5207\u90fd\u5c06\u5f52\u7ed3\u4e3a<strong>\u60a8\u53ef\u4ee5\u5728\u7528\u6237\u83b7\u53d6\u4e0a\u82b1\u8d39\u591a\u5c11\u94b1<\/strong>\uff0c\u4ee5\u4fbf\u5728\u56fe\u8868\u4e0a\u6276\u6447\u76f4\u4e0a\uff0c\u5c3d\u53ef\u80fd\u591a\u5730\u8d5a\u94b1\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u6bcf\u5929\u6301\u7eed\u82b1\u8d39 $33,000 \u6765\u6269\u5927\u6e38\u620f\u89c4\u6a21\uff0c\u90a3\u4e48\u524d 30 \u5929\u5c31\u9700\u8981\u5927\u7ea6 <strong>$1,000,000 \u7684\u8d44\u91d1<\/strong>\u3002\u60a8\u8981\u4e48\u9700\u8981\u9884\u5148\u51c6\u5907\u597d\u73b0\u91d1\uff0c\u8981\u4e48\u9700\u8981\u5728\u60a8\u9009\u62e9\u7684\u5e7f\u544a\u7f51\u7edc\u4e2d\u62e5\u6709\u5de8\u989d\u4fe1\u7528\u989d\u5ea6\uff0c\u4ee5\u4fbf\u60a8\u5728\u4e0d\u8017\u5c3d\u73b0\u91d1\/\u4fe1\u7528\u989d\u5ea6\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u5e7f\u544a\u652f\u51fa\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5f53\u7136\uff0c\u5927\u578b\u4fe1\u7528\u989d\u5ea6\u901a\u5e38\u53ea\u63d0\u4f9b\u7ed9\u5927\u578b\u5f00\u53d1\u8005\uff0c\u800c\u4e0d\u662f\u6709\u62b1\u8d1f\u7684\u5de5\u4f5c\u5ba4\u3002\u8fd9\u52a0\u5267\u4e86\u8d85\u4f11\u95f2\u5de5\u4f5c\u5ba4\u7684\u95ee\u9898\uff0c\u5f80\u5f80\u8feb\u4f7f\u4ed6\u4eec\u5411\u53d1\u884c\u5546\u5bfb\u6c42\u5fc5\u8981\u7684\u8d44\u672c\/\u4fe1\u7528\u989d\u5ea6\u6765\u6269\u5927\u89c4\u6a21\uff0c\u4e3a\u6b64<strong>\u00a0\u653e\u5f03\u4e00\u5b9a\u6bd4\u4f8b\u7684\u6536\u5165\u4efd\u989d<\/strong>\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u9664\u6b64\u4e4b\u5916\uff0c<strong>\u53d8\u73b0\u5e73\u53f0\u7684\u4ed8\u6b3e\u671f\u9650\u901a\u5e38\u4e3a\u5468\u671f\u7ed3\u675f\u540e 45-60 \u5929<\/strong>\uff0c\u8fd9\u6bd4\u5e7f\u544a\u5e73\u53f0\u7684 30 \u5929\u4ed8\u6b3e\u8d26\u671f\u66f4\u957f\uff0c\u56e0\u6b64\u5373\u4f7f\u662f\u65e0\u9650\u7684\u5e7f\u544a\u5e73\u53f0\u4fe1\u7528\u989d\u5ea6\u4e5f\u65e0\u6cd5\u89e3\u51b3\u73b0\u91d1\u95ee\u9898\u3002<\/p>\n\n\n\n<p><strong>\u73b0\u5728\u8ba9\u6211\u4eec\u95ee\u4e00\u4e2a\u7b80\u5355\u7684\u95ee\u9898\u3002<\/strong><\/p>\n\n\n\n<p><em>\u201c\u5982\u679c\u7b2c\u4e8c\u5929\u5c31\u53ef\u4ee5\u5c06\u6e38\u620f\u5185\u7684\u6240\u6709\u6536\u5165\u63d0\u73b0\uff0c\u5e76\u5c06\u8fd9\u7b14\u8d44\u91d1\u7528\u4e8e UA \u6d3b\u52a8\u4e2d\uff0c\u90a3\u4e48 5 \u4e07\u7f8e\u5143\u7684\u521d\u59cb\u5e7f\u544a\u9884\u7b97\uff0c\u5728\u4e00\u4e2a\u6708\u5185\u80fd\u6269\u5c55\u5230\u591a\u5c11\uff1f\u201d<\/em><\/p>\n\n\n\n<p class=\"translation-block\">\u8fd9\u91cc\u7684\u91cd\u70b9\u662f ROAS\/<a href=\"https:\/\/pollen.vc\/calculators\/roas-ltv-and-cash-flow\/\" target=\"_self\">LTV<\/a>\u00a0\u66f2\u7ebf\u7684\u5f62\u72b6\uff0c\u8fd9\u5c06\u51b3\u5b9a\u6536\u5165\u7684\u83b7\u53d6\u901f\u5ea6\uff0c\u4ece\u800c\u51b3\u5b9a\u53ef\u4ee5\u83b7\u5f97\u591a\u5c11\u76c8\u5229\uff0c\u4ee5\u53ca\u53ef\u4ee5\u4ee5\u591a\u5feb\u7684\u901f\u5ea6\u5c06\u5176\u518d\u6295\u8d44\u4e8e\u989d\u5916\u7684 UA \u6d3b\u52a8\u4e2d\u3002<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png?resize=1594%2C780&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03.png 1594w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-300x147.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1024x501.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-768x376.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-1536x752.png 1536w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/03-18x9.png 18w\" alt=\"\" width=\"1594\" height=\"780\">\u901a\u8fc7\u5efa\u7acb\u4e00\u4e2a\u5faa\u73af\u4fe1\u8d37\u673a\u5236\uff0c\u5f00\u53d1\u8005\u53ef\u4ee5\u5728\u7b2c\u4e8c\u5929\u5c31\u4ece\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u53d8\u73b0\u6536\u5165\u4e2d\u501f\u6b3e\uff0c\u6295\u5165\u5230 ROI \u9ad8\u7684\u5e7f\u544a\u4e0a\uff0c\u800c\u4e0d\u7528\u518d\u7b49\u5f85 30-90 \u5929\u5ef6\u8fdf\u3002<\/p>\n\n\n\n<p>\u5faa\u73af\u4fe1\u8d37\u673a\u5236\u7684\u5de5\u4f5c\u539f\u7406\u662f\u8d37\u6b3e\u4eba\u76f4\u63a5\u4ece\u6765\u6e90\u4ee5\u6570\u5b57\u65b9\u5f0f\u9a8c\u8bc1\u5e7f\u544a\u53d8\u73b0\u548c IAP \u6570\u636e\uff0c\u7136\u540e\u6839\u636e\u8fd9\u4e9b\u6536\u5165\uff08\u5e94\u6536\u6b3e\uff09\u6269\u5c55\u4fe1\u7528\u989d\u5ea6\uff0c\u6700\u7ec8\u4ece\u53d8\u73b0\u6e20\u9053\u507f\u8fd8\u4fe1\u8d37\u3002<\/p>\n\n\n\n<p>\u53ca\u65f6\u83b7\u5f97\u5408\u9002\u7684\u8d44\u91d1\uff0c\u5de5\u4f5c\u5ba4\u5c31\u80fd\u591f\u5728\u4e0d\u4f9d\u8d56\u53d1\u884c\u5546\u7684\u60c5\u51b5\u4e0b\u81ea\u4e3b\u53d1\u884c\u8d85\u4f11\u95f2\u6e38\u620f\u3002\u800c\u4e14\uff0c\u53d1\u5e03\u6e38\u620f\u7684\u95e8\u69db\u53ef\u80fd\u4f1a\u964d\u4f4e\u3002\u81ea\u7814\u81ea\u53d1\u4e0d\u9700\u8981\u8003\u8651\u5229\u6da6\u5206\u6210\uff08\u5982\u679c\u53d1\u884c\u5546\u7684\u62bd\u6210\u662f 50%\uff0c\u90a3\u4e48\u81ea\u7814\u81ea\u53d1\u7684\u5229\u6da6\u7387\u5c06\u63d0\u9ad8 2 \u500d\uff09\uff0c\u8fd9\u662f\u8fde\u9876\u7ea7\u53d1\u884c\u5546\u90fd\u6ca1\u6709\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u6839\u636e\u60a8\u7684 ROAS \u5927\u81f4\u60c5\u51b5\u548c\u8d77\u59cb\u9884\u7b97\u91d1\u989d<a href=\"https:\/\/bit.ly\/hyper_casual_calculator\" target=\"_self\">\u8bd5\u8bd5\u8fd9\u4e2a\u7b80\u5355\u7684\u8ba1\u7b97\u5668<\/a>\u00a0\uff0c\u67e5\u770b\u60a8\u5728 30-60 \u5929\u5185\u7684\u652f\u51fa\u80fd\u529b\u3002<\/p>\n\n\n\n<p><strong>\u6240\u9700\u8f93\u5165\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">\u81f3 Day30 \u7684 ROAS\/<a href=\"https:\/\/growthfullstack.com\/usecase\/simple-customer-lifetime-value-ltv-prediction-in-python\" target=\"_self\">LTV<\/a> \u66f2\u7ebf<\/li>\n\n\n\n<li>\u8d77\u59cb\u9884\u7b97\u91d1\u989d<\/li>\n\n\n\n<li>\u5e73\u5747\u8d26\u671f\uff08\u53d8\u73b0\u5e73\u53f0\u7684\u4ed8\u6b3e\u6761\u6b3e\uff09<\/li>\n\n\n\n<li>CPI<\/li>\n<\/ul>\n\n\n\n<p><strong>\u7136\u540e\uff0c\u8ba1\u7b97\u5668\u5c06\u663e\u793a\u4ee5\u4e0b\u8f93\u51fa\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6c47\u603b\u6570\u636e<\/li>\n\n\n\n<li>\u7d2f\u8ba1\u652f\u51fa\u56fe<\/li>\n\n\n\n<li>\u7d2f\u8ba1\u5229\u6da6\/\u5269\u4f59\u503c<\/li>\n\n\n\n<li>LTV \u66f2\u7ebf\u7684\u53ef\u89c6\u5316<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"894\" height=\"716\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/table.png?resize=894%2C716&#038;ssl=1\" alt=\"\" class=\"wp-image-7395\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?w=894&amp;ssl=1 894w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=768%2C615&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/table.png?resize=15%2C12&amp;ssl=1 15w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7396\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph0.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1520\" height=\"790\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1520%2C790&#038;ssl=1\" alt=\"\" class=\"wp-image-7398\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?w=1520&amp;ssl=1 1520w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=1024%2C532&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=768%2C399&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/graph1.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png?resize=1520%2C790&#038;ssl=1\" srcset=\"https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2.png 1520w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-300x156.png 300w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-1024x532.png 1024w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-768x399.png 768w, https:\/\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/graph2-18x9.png 18w\" alt=\"\" width=\"1520\" height=\"790\">\u51ed\u501f\u66f4\u597d\u7684\u8d22\u52a1\u77e5\u8bc6\u548c\u63d0\u4f9b\u5feb\u901f\u518d\u6295\u8d44\u5468\u671f\u7684\u6b63\u786e\u878d\u8d44\uff0c\u8d85\u4f11\u95f2\u5f00\u53d1\u8005\u66f4\u6709\u80fd\u529b\u8fdb\u884c\u81ea\u4e3b\u53d1\u884c\u3002\u6e38\u620f\u5e76\u4e0d\u662f\u5fc5\u987b\u201c\u7206\u706b\u201d\uff0c\u624d\u80fd\u5e26\u6765\u6210\u529f\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u53e6\u8bf7\u67e5\u770b\u6587\u7ae0<a href=\"https:\/\/pollen.vc\/blog\/hyper-casual-pie\/\" target=\"_self\"> \u5728\u8d85\u4f11\u95f2\u6e38\u620f\u5e02\u573a\u4e0a\u5206\u4e00\u676f\u7fb9<\/a>\uff0c\u66f4\u597d\u5730\u4e86\u89e3\u8d85\u4f11\u95f2\u5f00\u53d1\u8005\u5982\u4f55\u5b9e\u73b0\u81ea\u7814\u81ea\u53d1\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5173\u4e8e\u4f5c\u8005<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=250%2C250&#038;ssl=1\" alt=\"\" class=\"wp-image-7361\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/05\/speaker-Martin-Macmillan-1.jpeg?resize=12%2C12&amp;ssl=1 12w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Martin Macmillan \u662f <a href=\"https:\/\/pollen.vc\/\" target=\"_self\">Pollen VC<\/a> \u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\u3002\u4ed6\u5728\u91d1\u878d\u670d\u52a1\u548c\u5a92\u4f53\u884c\u4e1a\u542f\u52a8\u548c\u5efa\u7acb\u6280\u672f\u4e1a\u52a1\u65b9\u9762\u62e5\u6709 20 \u5e74\u7684\u7ecf\u9a8c\uff0c\u4e4b\u524d\u66fe\u62c5\u4efb\u6295\u8d44\u94f6\u884c\u5bb6\u3002\u5728\u76f4\u63a5\u7ecf\u5386\u4e86\u79d1\u6280\u521d\u521b\u4f01\u4e1a\u9762\u4e34\u7684\u589e\u957f\u6311\u6218\u548c\u65e9\u671f\u79d1\u6280\u4f01\u4e1a\u7f3a\u4e4f\u503a\u52a1\u878d\u8d44\u9009\u62e9\u540e\uff0c\u4ed6\u770b\u5230\u4e86\u5c06\u4f20\u7edf\u91d1\u878d\u5e02\u573a\u548c\u6280\u672f\u7ecf\u9a8c\u7ed3\u5408\u8d77\u6765\uff0c\u4e3a\u5e94\u7528\u7a0b\u5e8f\u548c\u6e38\u620f\u521b\u9020\u65b0\u878d\u8d44\u6a21\u5f0f\u7684\u673a\u4f1a\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Guest post by Martin Macmillan, CEO\/Founder at&nbsp;Pollen VC Hyper casual developers typically believe their only option is to work with publishers, primarily because the upfront capital needed to properly scale a game is so high. But with a better understanding of the financial dynamics of user acquisition in the mobile gaming industry, could studios&nbsp;self-publish their&#8230;<\/p>","protected":false},"author":5,"featured_media":8303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Self-publishing a hyper-casual game? How to spend $1,000,000 on UA with a $50,000 budget | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how to self-publish your own hyper-casual game so you don&#039;t give most of your revenue to publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/self-publishing-a-hyper-casual-game\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-publishing a hyper-casual game? 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