{"id":8324,"date":"2023-03-30T08:50:00","date_gmt":"2023-03-30T08:50:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8324"},"modified":"2023-10-20T14:58:57","modified_gmt":"2023-10-20T14:58:57","slug":"how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/","title":{"rendered":"\u6210\u529f\u6848\u4f8b\uff1a\u4ece\u7eaf\u7814\u53d1\u5230\u81ea\u7814\u81ea\u53d1\uff0cMetajoy \u7684\u6210\u529f\u63ed\u79d8"},"content":{"rendered":"<p>Metajoy \u4e0e Tenjin \u5408\u4f5c\uff0c\u4ee5\u83b7\u5f97\u8425\u9500\u5206\u6790\u548c\u81ea\u4e3b\u53d1\u884c\u7684\u5e2e\u52a9\u3002\u8fd9\u4e2a\u5408\u4f5c\u4f7f Metajoy \u80fd\u591f\u5229\u7528 Tenjin \u5f3a\u5927\u7684\u5206\u6790\u5de5\u5177\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u7528\u6237\u83b7\u53d6\u548c\u53c2\u4e0e\u5ea6\uff0c\u5e76\u76f8\u5e94\u5730\u4f18\u5316\u4ed6\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u5173\u952e\u6210\u6548\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36% \u5e74\u5ea6\u8425\u6536\u589e\u957f<\/li>\n\n\n\n<li>30% \u4e70\u91cf\u6210\u672c\u964d\u4f4e<\/li>\n\n\n\n<li>15% \u5e7f\u544a\u652f\u51fa\u589e\u52a0<\/li>\n<\/ul>\n\n\n\n<p>\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u4ed6\u4eec\u5982\u4f55\u53d6\u5f97\u6210\u529f\u7684\u7ec6\u8282\uff0c\u8bf7\u9605\u8bfb\u4e0b\u9762\u7684\u5b8c\u6574\u6848\u4f8b\u7814\u7a76<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Metajoy%20EN%20(2).pdf\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"866\" height=\"374\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=866%2C374&#038;ssl=1\" alt=\"Metajoy-quote-self-publishing\" class=\"wp-image-8879\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?w=866&amp;ssl=1 866w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=300%2C130&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=768%2C332&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/metajoy-quote.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u5173\u4e8e Metajoy<\/h2>\n\n\n\n<p>Metajoy \u662f\u4e00\u5bb6\u4f4d\u4e8e\u4e2d\u56fd\u6210\u90fd\u7684\u624b\u6e38\u516c\u53f8\uff0c\u4e13\u6ce8\u4e8e\u4f11\u95f2\u6e38\u620f\u7684\u5f00\u53d1\u548c\u5168\u7403\u53d1\u884c\u3002\u81ea 2018 \u5e74\u6210\u7acb\u4ee5\u6765\uff0c\u4ed6\u4eec\u8fc4\u4eca\u5df2\u6709\u8d85\u8fc7 2000 \u4e07\u6b21\u4e0b\u8f7d\u91cf\uff0c\u5728\u6e38\u620f\u884c\u4e1a\u7b97\u662f\u5d2d\u9732\u5934\u89d2\u3002\u76ee\u524d\u56e2\u961f\u6709 80 \u4f59\u4eba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5173\u952e\u6311\u6218<\/strong><\/h2>\n\n\n\n<p>Metajoy \u6210\u7acb\u4e8e 2018 \u5e74\u3002\u4ece\u4e00\u4e2a\u4e0d\u5230 10 \u4eba\u7eaf\u7814\u53d1\u56e2\u961f\u5f00\u59cb\uff0c\u4e13\u95e8\u5f00\u53d1\u79fb\u52a8\u6e38\u620f\uff0c\u548c\u5916\u90e8\u7684\u53d1\u884c\u516c\u53f8\u5408\u4f5c\u8fdb\u884c\u6e38\u620f\u53d1\u884c\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u4ed6\u4eec\u610f\u8bc6\u5230\u60f3\u8981\u5f00\u53d1\u81ea\u5df1\u770b\u597d\u7684\u4ea7\u54c1\uff0c\u5c31\u9700\u8981\u5728\u521b\u4f5c\u7acb\u9879\u9636\u6bb5\u5c31\u62e5\u6709\u66f4\u591a\u7684\u4e3b\u52a8\u6743\u3002\u53e6\u5916\u5982\u679c\u81ea\u5df1\u80fd\u591f\u53d1\u884c\u6e38\u620f\uff0c\u53ef\u4ee5\u663e\u8457\u589e\u52a0\u5229\u6da6\u7a7a\u95f4\u3002\u7136\u540e\u56e2\u961f\u5c31\u5f00\u59cb\u5c1d\u8bd5\u81ea\u5df1\u8fdb\u884c\u81ea\u7814\u81ea\u53d1\u3002<\/p>\n\n\n\n<p>\u800c\u5f53\u65f6\u79fb\u52a8\u8425\u9500\u9886\u57df\u7684\u7ade\u4e89\u5df2\u7ecf\u975e\u5e38\u6fc0\u70c8\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u8fdb\u5165\u5168\u7403\u5e02\u573a\u7684\u5c0f\u56e2\u961f\u800c\u8a00\u3002 Metajoy \u9700\u8981\u6bd4\u5176\u4ed6\u56e2\u961f\u66f4\u591a\u7ade\u4e89\u4f18\u52bf\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4f18\u79c0\u7684\u6e38\u620f\u3002\u56e0\u4e3a\u6e38\u620f\u53d1\u884c\u7684\u7ecf\u9a8c\u51e0\u4e4e\u662f 0\uff0c\u4ea7\u54c1\u63a8\u5e7f\u5bf9\u4e8e Metajoy \u6765\u8bf4\u662f\u4e00\u9879\u8270\u96be\u7684\u5192\u9669\u3002<\/p>\n\n\n\n<p>\u4ed6\u4eec\u8feb\u5207\u9700\u8981\u4e00\u4e2a\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u8f7b\u677e\u81ea\u4fe1\u5730\u5e94\u5bf9\u884c\u4e1a\u7684\u590d\u6742\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u89e3\u51b3\u65b9\u6848<\/h2>\n\n\n\n<p>Metajoy \u4e0e Tenjin \u5408\u4f5c\uff0c\u4ee5\u83b7\u5f97\u8425\u9500\u5206\u6790\u548c\u81ea\u4e3b\u53d1\u884c\u7684\u5e2e\u52a9\u3002\u8fd9\u4e2a\u5408\u4f5c\u4f7f Metajoy \u80fd\u591f\u5229\u7528 Tenjin \u5f3a\u5927\u7684\u5206\u6790\u5de5\u5177\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u7684\u7528\u6237\u83b7\u53d6\u548c\u53c2\u4e0e\u5ea6\uff0c\u5e76\u76f8\u5e94\u5730\u4f18\u5316\u4ed6\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u3002\u901a\u8fc7\u8fd9\u4e2a\u5408\u4f5c\uff0cMetajoy \u56e2\u961f\u786e\u5b9a\u4e86\u4e09\u4e2a\u5173\u952e\u56e0\u7d20\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5728\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tenjin \u7684\u72ec\u7279\u548c\u5b9a\u671f\u63d0\u4f9b\u7684\u57f9\u8bad\u6a21\u5757<\/li>\n\n\n\n<li>\u7531 Tenjin \u7684 DataVault \u4ea7\u54c1\u63d0\u4f9b\u7684\u8fdb\u9636\u6570\u636e\u5206\u6790\u548c\u81ea\u52a8\u5316\u652f\u6301<\/li>\n\n\n\n<li>\u7531\u4e8e Tenjin \u7684\u6210\u672c\u4f18\u52bf\uff0c\u5229\u6da6\u7387\u663e\u8457\u63d0\u5347<\/li>\n<\/ul>\n\n\n\n<p>Tenjin \u9996\u5148\u4e3a Metajoy \u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u7528\u6237\u589e\u957f\u57f9\u8bad\uff0c\u8fd9\u4e3a\u4ed6\u4eec\u53d1\u884c\u4e1a\u52a1\u7684\u6210\u529f\u5960\u5b9a\u4e86\u57fa\u7840\u3002 \u5b9a\u5236\u57f9\u8bad\u5305\u62ec\u7528\u6237\u589e\u957f\u7b56\u7565\u7684\u5168\u9762\u590d\u76d8\u548c\u4f18\u5316\uff0c\u4ee5\u53ca\u6700\u65b0\u8425\u9500\u5de5\u5177\u548c\u6280\u672f\u7684\u5b9e\u8df5\u548c\u5e94\u7528\u3002 \u57f9\u8bad\u8fd8\u4fa7\u91cd\u4e8e\u6709\u6548\u5206\u6790\u7528\u6237\u884c\u4e3a\uff0c\u4ee5\u4f18\u5316\u7528\u6237\u83b7\u53d6\u3002 \u968f\u7740\u57f9\u8bad\u7684\u6210\u529f\u5f00\u5c55\uff0cMetajoy \u7ee7\u7eed\u4e0e Tenjin \u5bc6\u5207\u5408\u4f5c\uff0c\u5f00\u53d1\u5e76\u90e8\u7f72\u4e86\u4e00\u7cfb\u5217\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u6709\u6548\u5730\u89e6\u53ca\u5e76\u5438\u5f15\u4e86\u76ee\u6807\u53d7\u4f17\u3002 \u8fd1\u5e74\u6765\uff0cMetajoy \u7684\u53d1\u884c\u4e1a\u52a1\u53d6\u5f97\u4e86\u663e\u8457\u589e\u957f\u548c\u6210\u529f\uff0c\u8fd9\u79bb\u4e0d\u5f00 Tenjin \u7684\u534f\u52a9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&#038;ssl=1\" alt=\"\u81ea\u52a9\u51fa\u7248\u5de5\u5177\" class=\"wp-image-8882\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=1024%2C308&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=768%2C231&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/tools-for-self-publishing.png?w=1158&amp;ssl=1 1158w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u968f\u7740 Metajoy \u4e0d\u65ad\u53d1\u5c55\u58ee\u5927\u5176\u4e1a\u52a1\uff0c\u8be5\u56e2\u961f\u53d1\u73b0\u9700\u8981\u66f4\u9ad8\u7ea7\u7684\u57f9\u8bad\u5185\u5bb9\u4ee5\u8ddf\u4e0a\u6700\u65b0\u7684\u6280\u672f\u8d8b\u52bf\u3002 \u56e0\u6b64\uff0c\u4ed6\u4eec\u9009\u7528 Tenjin \u7684\u6570\u636e\u4ed3\u5e93\u4ea7\u54c1<a href=\"https:\/\/docs.tenjin.com\/v1\/docs\/zh\/glossary-datavault\">&nbsp;DataVault\uff08\u6570\u636e\u4ed3\u5e93\uff09<\/a>\uff0c\u5c06\u5176\u96c6\u6210\u5230\u4ed6\u4eec\u7684\u5185\u90e8\u6280\u672f\u6808\u4e2d\u3002\u5f97\u76ca\u4e8e\u8fd9\u4e00\u65b0\u578b BI \uff08\u667a\u80fd\u5546\u4e1a\u5206\u6790\uff09\u7cfb\u7edf\uff0c\u4ed6\u4eec\u5f97\u4ee5\u6839\u636e\u9700\u8981\u751f\u6210\u5b9a\u5236\u6570\u636e\u62a5\u544a\u3002\u8fd9\u4e9b\u62a5\u544a\u4e3a\u56e2\u961f\u63d0\u4f9b\u4e86\u5bf9\u8425\u9500\u6570\u636e\u7684\u5b9d\u8d35\u89e3\u8bfb\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u76ee\u6807\u3002 \u6b64\u5916\uff0cDataVault \u8fd8\u4e3a Metajoy \u63d0\u4f9b\u4e86\u5173\u952e\u7684\u7ec6\u81f4\u9897\u7c92\u5ea6\u6570\u636e\uff0c\u4f7f\u56e2\u961f\u80fd\u591f\u968f\u65f6\u968f\u5730\u6293\u53d6\u5e76\u8fdb\u884c\u5206\u6790\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1112\" height=\"628\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1112%2C628&#038;ssl=1\" alt=\"\u76ca\u667a\u6e38\u620f\u7684\u81ea\u52a9\u51fa\u7248\u7ed3\u679c\" class=\"wp-image-7269\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?w=1112&amp;ssl=1 1112w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/self-publish-results-puzzle-games.png?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0cTenjin \u63d0\u4f9b\u7684\u6781\u5177\u6027\u4ef7\u6bd4\u7684\u5f52\u56e0\u65b9\u6848\uff0c\u4f7f Metajoy \u80fd\u591f\u653e\u5fc3\u5730\u5728\u5229\u6da6\u7387\u4e0d\u9ad8\u7684 T3 \u56fd\u5bb6\/\u5730\u533a\u8fdb\u884c\u63a8\u5e7f\uff0c\u800c\u4e0d\u4f1a\u51fa\u73b0\u5f52\u56e0\u6210\u672c\u5927\u4e8e\u5355\u7528\u6237\u6536\u76ca\u7684\u201c\u8d54\u94b1\u201d\u73b0\u8c61\uff0c\u8fd9\u662f\u5176\u4ed6\u7b2c\u4e09\u65b9\u5e73\u53f0\u6240\u4e0d\u80fd\u63d0\u4f9b\u7684\u3002\u7701\u51fa\u7684\u5f52\u56e0\u9884\u7b97\uff0c\u53ef\u4ee5\u7528\u4e8e\u6e38\u620f\u5f00\u53d1\u548c\u5e7f\u544a\u6295\u653e\uff0c\u63d0\u9ad8\u7ade\u4e89\u4f18\u52bf\u548c\u7528\u6237\u89c4\u6a21\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. They were able to leverage Tenjin\u2019s powerful analytics tools to gain a better understanding of their user acquisition and engagement and to optimize their marketing campaigns accordingly. Metajoy attributes the following as the results of their partnership with Tenjin: To&#8230;<\/p>","protected":false},"author":12,"featured_media":8325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Small Puzzle Games Developer Turned into a Self-Publishing Powerhouse \u2013 A Metajoy Case Study - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-a-small-puzzle-games-developer-turned-into-a-self-publishing-powerhouse-a-metajoy-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Small Puzzle Games Developer Turned into a Self-Publishing Powerhouse \u2013 A Metajoy Case Study - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Metajoy partnered with Tenjin to get help with marketing analytics and organizing their self-publishing efforts. 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