{"id":8328,"date":"2023-03-22T09:19:00","date_gmt":"2023-03-22T09:19:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8328"},"modified":"2026-04-14T09:59:12","modified_gmt":"2026-04-14T09:59:12","slug":"how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/","title":{"rendered":"\u5982\u4f55\u5229\u7528 TikTok \u548c Tenjin \u63d0\u9ad8 SKAN \u8425\u9500\u6d3b\u52a8\u7684 ROAS \u548c LTV - \u4e1c\u4eac\u6d25\u4fe1\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/tokyo-tsushin.com\/\" target=\"_self\">Tokyo Tsushin<\/a>\u00a0 \u4e0e TikTok \u4ee5\u53ca Tenjin \u5c55\u5f00\u5408\u4f5c\uff0c\u5728\u63a7\u5236\u6210\u672c\u7684\u540c\u65f6\uff0c\u8f7b\u677e\u8bc6\u522b\u53ef\u80fd\u89e6\u53d1\u4ed8\u8d39\u3001\u8ba2\u9605\u548c\u5173\u5361\u5b8c\u6210\u7b49\u4e8b\u4ef6\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5408\u4f5c\u5e26\u6765\u7684\u5173\u952e\u6210\u6548\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Day 7 ROAS \u63d0\u9ad8 33%<\/li>\n\n\n\n<li>Day 3 LTV \u4e0a\u6da8 24%<\/li>\n\n\n\n<li>CPA \u4e0b\u964d 6%<\/li>\n<\/ul>\n\n\n\n<p>\u9605\u8bfb\u5b8c\u6574\u6587\u7ae0\uff0c\u4e86\u89e3\u4ed6\u4eec\u662f\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5ba2\u6237\u76ee\u6807<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">iOS14.5 \u540e\u7684\u7528\u6237\u5b9a\u4f4d\u7b56\u7565\u4f18\u5316<\/h2>\n\n\n\n<p>Tokyo Tsushin \u662f\u65e5\u672c\u6700\u5927\u7684\u79fb\u52a8\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u5546\u4e4b\u4e00\u3002\u8be5\u516c\u53f8\u8fd8\u4ece\u4e8b\u5e7f\u544a\u3001\u6295\u8d44\u3001\u7f51\u7edc\u670d\u52a1\u548c\u5176\u4ed6\u4e1a\u52a1\u30022022 \u5e74 10 \u6708\uff0c\u65d7\u4e0b\u4e00\u6b3e\u76ca\u667a\u6e38\u620f\u300aDraw Flights\u300b\u5728\u65e5\u672c App Store\uff08\u514d\u8d39\u6e38\u620f\uff09\u6392\u884c\u699c\u4e2d\u6392\u540d\u7b2c\u4e00\u3002<\/p>\n\n\n\n<p>iOS 14.5 \u4e2d\u5e94\u7528\u8ddf\u8e2a\u900f\u660e\u5ea6 (ATT) \u7684\u5f15\u5165\u6539\u53d8\u4e86\u79fb\u52a8\u5e7f\u544a\u5546\u5728 iOS \u4e0a\u6295\u653e\u5e7f\u544a\u7684\u65b9\u5f0f\uff0c\u9650\u5236\u4e86 Tokyo Tsushin \u7b49\u5e7f\u544a\u5546\u63a5\u89e6\u66f4\u6709\u53ef\u80fd\u89e6\u53d1\u5173\u952e\u5e94\u7528\u5185\u4e8b\u4ef6\u7684\u7528\u6237\u7684\u65b9\u5f0f\u3002\u9762\u5bf9\u8fd9\u4e9b\u53d8\u5316\uff0cTokyo Tsushin \u5fc5\u987b\u5f04\u6e05\u695a\u5982\u4f55\u5728 Apple \u7684 SKAdNetwork (SKAN) API \u7684\u9650\u5236\u8303\u56f4\u5185\u7ee7\u7eed\u5f00\u5c55\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u89e3\u51b3\u65b9\u6848<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u901a\u8fc7 App Event Optimization \u63d0\u9ad8\u6d3b\u52a8\u6548\u679c<\/h2>\n\n\n\n<p>Tokyo Tsushin \u7684\u56e2\u961f\u51b3\u5b9a\u4e0e TikTok \u5408\u4f5c\uff0c\u4e3a\u5176\u4e13\u7528\u5e7f\u544a\u7cfb\u5217\u6fc0\u6d3b&nbsp;<a href=\"https:\/\/ads.tiktok.com\/help\/article\/app-event-optimization?redirected=2\">\u5e94\u7528\u4e8b\u4ef6\u4f18\u5316<\/a>&nbsp;\uff08AEO\uff09\u3002 AEO \u5e2e\u52a9\u8425\u9500\u4eba\u5458\u627e\u5230\u65b0\u7528\u6237\uff0c\u8fd9\u4e9b\u7528\u6237\u4e0d\u4ec5\u4f1a\u5b89\u88c5\uff0c\u800c\u4e14\u4f1a\u7ee7\u7eed\u89e6\u53d1\u7279\u5b9a\u7684\u3001\u6709\u4ef7\u503c\u7684\u5e94\u7528\u5185\u4e8b\u4ef6\uff0c\u4f8b\u5982\u8d2d\u4e70\u3001\u8ba2\u9605\u548c\u5173\u5361\u5b8c\u6210\uff0c\u540c\u65f6\u63a7\u5236\u6210\u672c\u3002<\/p>\n\n\n\n<p>Tokyo Tsushin \u4f7f\u7528 AEO \u4e0e TikTok \u5408\u4f5c\u521b\u5efa\u4e86\u4e13\u95e8\u9488\u5bf9 iOS 14+ \u7528\u6237\u7684\u6d3b\u52a8\uff0c\u5e76\u4fdd\u8bc1\u4e0e Apple \u7684 SKAdNetwork \u517c\u5bb9\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4e3a\u4e86\u7b80\u5316\u62a5\u544a\u548c\u6d3b\u52a8\u81ea\u52a8\u5316\uff0cTokyo Tsushin \u4e0e\u5b98\u65b9 TikTok \u8861\u91cf\u8425\u9500\u5408\u4f5c\u4f19\u4f34 Tenjin \u5408\u4f5c\u3002Tokyo Tsushin \u6fc0\u6d3b AEO \u540e\uff0c\u5b83\u80fd\u591f\u5728\u5355\u4e00\u89c6\u56fe\u4e2d\u53ef\u89c6\u5316\u6240\u6709\u8fd9\u4e9b\u6570\u636e\uff0c\u5e76\u4f7f\u7528 Tenjin \u7684\u6570\u636e\u89e3\u51b3\u65b9\u6848&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/datavault-introduction\">DataVault\uff08\u6570\u636e\u4ed3\u5e93\uff09<\/a>\u5b9e\u73b0\u81ea\u52a8\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u3002\u501f\u52a9\u8fd9\u4e2a\u7b80\u5316\u7684\u8425\u9500\u4eea\u8868\u677f\uff0cTokyo Tsushin \u80fd\u591f\u8de8\u6240\u6709\u8425\u9500\u6e20\u9053\u5206\u6790\u5e94\u7528\u5185\u8d2d\u4e70\u3001\u5e7f\u544a\u6536\u5165\u3001\u6210\u672c\u548c\u8425\u9500\u6d3b\u52a8\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/lf16-adcdn-va.ibytedtos.com\/obj\/i18nblog\/tt4b_cms\/en-US\/tipdilz7wysq-42OVdNnv78WL81oecPuxS6.png?ssl=1\" alt=\"tokyo-tsushin\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">\u5173\u952e\u6210\u679c<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u9ad8 ROAS \u548c LTV<\/h2>\n\n\n\n<p>\u901a\u8fc7 TikTok \u63d0\u4f9b\u7684\u4e3a\u671f 14 \u5929\u7684 A\/B \u6d4b\u8bd5\u529f\u80fd\uff0cTokyo Tsushin \u53d1\u73b0\u7b2c\u4e03\u5929\u7684\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u589e\u52a0\u4e86 33%\uff0c\u540c\u65f6\u6bcf\u6b21\u64cd\u4f5c\u6210\u672c\u4e0b\u964d\u4e86 6.35%\u3002Tokyo Tsushin \u8fd8\u4f7f\u7528 AEO \u5c06\u7b2c\u4e09\u5929\u548c\u7b2c\u4e03\u5929\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u63d0\u9ad8\u4e86 24%\u548c 20%\uff0c\u5e76\u5c06\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI) \u964d\u4f4e\u4e86 3%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"475\" src=\"https:\/\/i0.wp.com\/blog.tenjin.com\/\/home\/u224211618\/domains\/tenjin.com\/public_html\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1200%2C475&#038;ssl=1\" alt=\"Tokyo Tsushin testimonial for Tenjin\" class=\"wp-image-7259\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=1024%2C405&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=768%2C304&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/03\/Tokyo-Tsushin-quote.jpg?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\"><em>\u539f\u6587\u51fa\u5904:\u00a0<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/tokyo-tsushin<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. The partnership resulted in the following: Read the full case study below and learn how they achieved this. The Objective Optimizing user targeting strategy post-iOS14.5 Tokyo Tsushin is one&#8230;<\/p>","protected":false},"author":2,"featured_media":8329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-to-increase-roas-and-ltv-for-skan-campaigns-with-tiktok-tenjin\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase ROAS and LTV for SKAN campaigns with TikTok &amp; Tenjin \u2013 A Tokyo Tsushin Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Tokyo Tsushin&nbsp;partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs. 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