{"id":8348,"date":"2023-02-15T00:55:00","date_gmt":"2023-02-15T00:55:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8348"},"modified":"2024-10-24T18:57:50","modified_gmt":"2024-10-24T18:57:50","slug":"how-to-scale-and-monetize-your-game-to-produce-5m-downloads","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-to-scale-and-monetize-your-game-to-produce-5m-downloads\/","title":{"rendered":"\u6210\u529f\u6848\u4f8b\uff1a\u5173\u4e8e\u5982\u4f55\u6269\u5927\u73a9\u5bb6\u89c4\u6a21\u5e76\u8fdb\u884c\u53d8\u73b0\uff0c\u62e5\u6709\u7740 500 \u4e07+ \u4e0b\u8f7d\u91cf\u7684 Oreon Studios \u6709\u8bdd\u8bf4"},"content":{"rendered":"<p>\u8d85\u4f11\u95f2\u6e38\u620f\u884c\u4e1a\uff0c\u589e\u957f\u8fc5\u731b\u4e14\u7ade\u4e89\u6fc0\u70c8\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u5f00\u53d1\u8005\u7684\u5165\u5c40\uff0c\u65b0\u6e38\u620f\u5f88\u96be\u7ad9\u7a33\u811a\u8ddf\u751a\u81f3\u5d2d\u9732\u5934\u89d2\u3002\u7136\u800c\uff0cOreon Studios \u7684 Monster Draft\uff08\u602a\u517d\u8fdb\u5316\uff09\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u5361\u724c\u6e38\u620f\u548c\u8d85\u4f11\u95f2\u8dd1\u9177\u6e38\u620f\u7684\u521b\u610f\u7ed3\u5408\u4f53\uff0c\u4e3a\u73a9\u5bb6\u63d0\u4f9b\u4e86\u4e00\u79cd\u65b0\u5947\u7684\u6e38\u620f\u4f53\u9a8c\uff0c\u6700\u7ec8\u4ece\u4e00\u4f17\u6e38\u620f\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p class=\"translation-block\">2022 \u5e74 9 \u6708\uff0c\u7531<a href=\"https:\/\/www.mintegral.com\/en\" target=\"_self\">Mintegral<\/a> \u548c <a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/\" target=\"_self\">Tenjin<\/a> \u5171\u540c\u52a9\u529b Oreon Studios \u6269\u5927\u73a9\u5bb6\u89c4\u6a21\uff0c\u63d0\u5347\u53d8\u73b0\u6536\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-<\/strong>\u4e8e Oreon Studios \u548c Monster Draft<\/h2>\n\n\n\n<p class=\"translation-block\">\u81ea 2022 \u5e74\u516c\u53f8\u6210\u7acb\u4ee5\u6765\uff0c<a href=\"https:\/\/oreonstudios.com\/\" target=\"_self\">Oreon Studios<\/a> \u5df2\u7ecf\u5236\u4f5c\u4e86 20 \u591a\u6b3e\u6e38\u620f\u3002\u5176\u6700\u53d7\u6b22\u8fce\u7684\u6e38\u620f <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.oreon.monsterdraft&amp;pli=1\" target=\"_self\">Monster Draft\uff08\u602a\u517d\u8fdb\u5316\uff09<\/a>\u00a0\u5728\u8c37\u6b4c Play \u5546\u5e97\u548c Apple \u5e94\u7528\u5546\u5e97\u7684\u4e0b\u8f7d\u91cf\u52a0\u8d77\u6765\u5df2\u8d85\u8fc7 500 \u4e07\uff0c\u5728\u65e5\u672c\u6392\u540d\u524d 5\uff0c\u5728\u52a0\u62ff\u5927\u548c\u5370\u5ea6\u5c3c\u897f\u4e9a\u6392\u540d\u524d 20\uff0c\u5e76\u4e14\u8fdb\u5165\u4e86\u591a\u4e2a\u56fd\u5bb6 Gaming\/Action \u699c\u7684\u524d 50\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets-official.mintegral.com\/post-img\/35410\/2023\/02\/03\/image.png?ssl=1\" alt=\"35410image.png\"\/><\/figure>\n\n\n\n<p>\u5728 Monster Draft \u4e2d\uff0c\u73a9\u5bb6\u9700\u8981\u7a7f\u8d8a\u5404\u79cd\u969c\u788d\uff0c\u5e76\u5728\u5954\u8dd1\u9014\u4e2d\u6311\u9009\u602a\u7269\u6765\u52a0\u5165\u961f\u4f0d\u3002\u901a\u8fc7\u6536\u96c6\u3001\u521b\u9020\u548c\u878d\u5408\u602a\u7269\uff0c\u73a9\u5bb6\u53ef\u4ee5\u5efa\u7acb\u4e00\u652f\u5f3a\u5927\u7684\u961f\u4f0d\u6765\u51fb\u8d25\u5bf9\u624b\u3002\u8fd9\u6e38\u620f\u5f88\u597d\u5730\u7ed3\u5408\u4e86\u5361\u724c\u6e38\u620f\u548c\u8d85\u4f11\u95f2\u8dd1\u9177\u6e38\u620f\uff0c\u4e3a\u73a9\u5bb6\u5e26\u6765\u65b0\u5947\u7684\u6e38\u620f\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-<\/strong>\u4e8e\u5408\u4f5c<\/h2>\n\n\n\n<p><em>\u201c\u4e0e Tenjin \u548c Mintegral \u7684\u5408\u4f5c\u5e26\u6765\u4e86\u5947\u6548\u3002\u591a\u4e8f\u4e86 Tenjin\uff0c\u6211\u4eec\u7684\u6e38\u620f\u53d1\u5e03\u6d41\u7a0b\u5f97\u4ee5\u63d0\u901f\u3002\u800c\u6709\u4e86 Mintegral\uff0c\u6211\u4eec\u5728\u4e09\u4e2a\u6708\u5185\u5c06\u4e0b\u8f7d\u91cf\u6269\u5927\u4e86\u8fd1\u4e24\u500d\uff0cCPI \u4e0b\u964d\u4e86 40%\u201d\u3002&nbsp;<\/em><em><strong>\u2013 Abdurrahman Mert Safak\uff0c\u8054\u5408\u521b\u59cb\u4eba\uff0cOreon Studios<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets-official.mintegral.com\/post-img\/35410\/2023\/02\/02\/Screen%20Shot%202023-02-02%20at%206.26.02%20AM.png?ssl=1\" alt=\"35410Screen Shot 2023-02-02 at 6.26.02 AM.png\"\/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u4f7f\u7528 Tenjin \u7684\u63a8\u5e7f\u548c\u5e7f\u544a\u53d8\u73b0\u5206\u6790\u5de5\u5177\uff0cOreon Studios \u5f00\u8bbe\u4e86\u81ea\u53d1\u884c\u4e1a\u52a1\u3002Tenjin \u4eea\u8868\u76d8\u4e0a\u63d0\u4f9b\u7684 100 \u591a\u4e2a\u6570\u636e\u6307\u6807\uff0c\u8ba9 Oreon Studios \u56e2\u961f\u80fd\u591f\u968f\u65f6\u968f\u5730\u8f7b\u677e\u67e5\u770b\u548c\u5206\u6790\u8425\u9500\u6210\u6548\u3002\u8fd9\u5927\u5927\u7b80\u5316\u4e86\u4ed6\u4eec UA\uff08\u7528\u6237\u83b7\u53d6\uff09\u51b3\u7b56\u7684\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>Tenjin \u7684\u5e7f\u544a\u6536\u5165\u548c\u53d8\u73b0\u6c47\u603b\u529f\u80fd\u4f7f Oreon Studios \u80fd\u591f\u5728\u540c\u4e00\u4e2a\u9762\u677f\u4e0a\u8ffd\u8e2a\u548c\u5206\u6790\u6240\u6709\u8425\u9500\u6570\u636e\uff0c\u4ece\u800c\u66f4\u597d\u5730\u4e86\u89e3\u5176\u6574\u4f53\u8868\u73b0\u3002\u6b64\u5916\uff0c\u7fa4\u7ec4 ROI \u548c LTV \u529f\u80fd\u5219\u5e2e\u52a9 Oreon Studios \u7684 UA \u56e2\u961f\u5728\u591a\u4e2a\u5c42\u9762\uff08\u5305\u62ec\u6e20\u9053\u3001\u5e7f\u544a\u7cfb\u5217\u3001\u56fd\u5bb6\u548c\u6765\u6e90\uff09\u4e0a\u4f18\u5316\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>Mintegral \u901a\u8fc7\u5708\u5b9a\u4f18\u8d28\u6e20\u9053\uff0c\u5e2e\u52a9 Monster Draft \u5c06\u5e7f\u544a\u66f4\u591a\u5730\u89e6\u53ca\u5230\u9ad8\u8d28\u91cf\u7528\u6237\uff0c\u518d\u901a\u8fc7\u7075\u6d3b\u7684\u7ade\u4ef7\u7b56\u7565\u4e0d\u65ad\u63d0\u9ad8 ROAS\u3002\u800c\u5728\u5e7f\u544a\u53d8\u73b0\u7aef\uff0cMintegral \u901a\u8fc7\u63d0\u4f9b\u5b9e\u65f6\u5206\u6790\u3001\u5b9a\u5236\u5e7f\u544a\u683c\u5f0f\/\u5e7f\u544a\u4f4d\u4ee5\u53ca\u9ad8\u8d28\u91cf\u5e7f\u544a\u8d44\u6e90\uff0c\u5e2e\u52a9\u6e38\u620f\u63d0\u9ad8\u4e86\u5e7f\u544a\u586b\u5145\u7387\uff0c\u5e76\u4f7f\u6708\u6536\u5165\u63d0\u9ad8 10% \u5de6\u53f3\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u5728 \u00a0<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/?utm_campaign=HCReportQ42022&amp;utm_source=AMssharingonsocial\" target=\"_self\">\u300a2022 \u5e74 Q4 \u5168\u7403 IAA \u4ea7\u54c1\u8425\u9500\u6d1e\u5bdf\u62a5\u544a\u300b<\/a> \u4e2d\uff0cMintegral \u5728 Android \u548c iOS \u53cc\u7aef\u4e70\u91cf\u6210\u672c\u4f18\u52bf\u660e\u663e\uff0c\u8fd9\u5f97\u76ca\u4e8e\u5176\u9ad8\u6548\u83b7\u5ba2\u548c\u53d8\u73b0\u7b56\u7565\u3002\u6240\u4ee5\uff0cMonster Draft \u5728 \u7f8e\u56fd\u548c\u4e9a\u6d32\u5730\u533a\u7684 CPI \u80fd\u591f\u4e0b\u964d 40% \u4e5f\u4e0d\u96be\u7406\u89e3\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u8d44\u6599\u6765\u6e90\uff1aMintegral \u6b64\u524d\u53d1\u5e03\u7684 <a href=\"https:\/\/www.mintegral.com\/en\/case\/mintegral-and-tenjin-helped-oreon-studios\" target=\"_self\">\u6587\u7ae0<\/a> \u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Hypercasual games are a rapidly growing and highly competitive category of mobile games. With so many developers entering the market, it can be difficult for new games to stand out and gain a foothold. However, Oreon Studios\u2019 Monster Draft has a unique hybrid of card games and hypercasual runner games that offers players a unique&#8230;<\/p>","protected":false},"author":5,"featured_media":8349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale and monetize your game to produce 5M+ downloads \u2013 An Oreon Studios Case study - Tenjin<\/title>\n<meta name=\"description\" content=\"Mintegral and\u00a0Tenjin\u00a0partnered with Oreon Studios in September 2022 to help them better scale and monetize their game.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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