{"id":8356,"date":"2023-01-31T01:28:00","date_gmt":"2023-01-31T01:28:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8356"},"modified":"2024-06-27T12:17:52","modified_gmt":"2024-06-27T12:17:52","slug":"hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/","title":{"rendered":"\u8d85\u4f11\u95f2\u6e38\u620f CPI\uff0c\u5e7f\u544a\u652f\u51fa\u53ca\u7559\u5b58\u57fa\u51c6\u62a5\u544a \u2013 Q4 2022"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11064\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-4.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u65b0\u7684\u4e00\u5e74\uff0c\u6709\u65b0\u7684\u6d1e\u5bdf\u3002\u8ba9\u6211\u4eec\u5bf9\u79fb\u52a8\u6e38\u620f\u6700\u5177\u521b\u65b0\u6027\u7684\u7ec6\u5206\u9886\u57df\u2014\u2014\u8d85\u4f11\u95f2\u6e38\u620f\u2014\u2014\u5c55\u5f00\u63a2\u7d22\uff01<\/strong><\/p>\n\n\n\n<p>\u5907\u53d7\u671f\u5f85\u7684 2022 \u5e74\u7b2c 4 \u5b63\u5ea6\u300a\u5168\u7403 IAA \u4ea7\u54c1\u8425\u9500\u6d1e\u5bdf\u62a5\u544a\u300b\u73b0\u5df2\u53d1\u5e03\uff0c\u5c06\u4e3a\u60a8\u5e26\u6765\u6709\u5173\u8d85\u4f11\u95f2\u6e38\u620f\u884c\u4e1a\u5173\u952e\u6307\u6807\u3001\u7528\u6237\u884c\u4e3a\u548c\u884c\u4e1a\u8d8b\u52bf\u7684\u6700\u65b0\u89c2\u5bdf\u3002<\/p>\n\n\n\n<p class=\"translation-block\">\u672c\u6b21\u7684\u5e02\u573a\u7814\u7a76\u62a5\u544a\u6570\u636e\u6765\u6e90\u4e3a Tenjin \u548c <a href=\"https:\/\/gameanalytics.com\/\" target=\"_self\">GameAnalytics<\/a> \u6536\u96c6\u7684\u5173\u4e8e\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u533f\u540d\u6570\u636e\uff0c\u65e5\u671f\u8303\u56f4\u4e3a 2022 \u5e74 10 \u6708 1 \u65e5\u81f3 2022 \u5e74 12 \u6708 31 \u65e5\u3002<\/p>\n\n\n\n<p>\u5e0c\u671b\u672c\u62a5\u544a\u80fd\u5bf9\u60a8\u5728 2023 \u5e74\u7684\u5e7f\u544a\u76c8\u5229\u548c\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u6709\u6240\u5e2e\u52a9\uff01\u5982\u6709\u4efb\u4f55\u95ee\u9898\u6216\u53cd\u9988\uff0c\u8bf7\u76f4\u63a5\u8054\u7cfb\u6211\u4eec\uff1a support@tenjin.com<\/p>\n\n\n\n<p>\u6765\u770b\u770b\u8fd9\u4efd\u62a5\u544a\u80fd\u63d0\u4f9b\u4ec0\u4e48\uff01\u4ee5\u4e0b\u662f\u62a5\u544a\u7684\u4e3b\u9898\u6458\u8981\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u652f\u51fa %\uff08\u6309\u64cd\u4f5c\u7cfb\u7edf\uff09<\/li>\n\n\n\n<li>CPI \u4e2d\u503c\uff08\u6309\u64cd\u4f5c\u7cfb\u7edf\uff09<\/li>\n\n\n\n<li>\u53cc\u7aef\u5e7f\u544a\u652f\u51fa\u6392\u540d Top 10 \u7684\u56fd\u5bb6\u548c\u5e7f\u544a\u5e73\u53f0<\/li>\n\n\n\n<li>\u53cc\u7aef\u5e7f\u544a\u652f\u51fa\u6392\u540d Top 10 \u7684\u56fd\u5bb6\u548c\u5e7f\u544a\u5e73\u53f0\u5bf9\u5e94\u7684 CPI \u4e2d\u503c<\/li>\n\n\n\n<li>\u8d85\u4f11\u95f2\u6e38\u620f Day1 \u548c Day7 \u53cc\u7aef\u7559\u5b58\u57fa\u51c6\uff08by GameAnalytics\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u6211\u4eec\u7684\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u81ea\u4e0a\u4e2a\u5b63\u5ea6\uff082022 \u5e74\u7b2c\u4e09\u5b63\u5ea6\uff09\u4ee5\u6765\uff0ciOS \u4e0a\u7684\u6bcf\u6b21\u5b89\u88c5\u6210\u672c (CPI) \u589e\u52a0\u4e86 0.17 \u7f8e\u5143\uff01\u4e0b\u8f7d\u4e0b\u9762\u7684\u62a5\u544a\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.com\/the-hyper-casual-benchmark-report-for-q3-2022-ad-spend-cpi-retention\/\">\u7b2c\u56db\u5b63\u5ea6<\/a>&nbsp;(Q3 2022)!\u4e0b\u8f7d\u4ee5\u4e0b\u62a5\u544a\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2022-benchmark-q4\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u62a5\u544a\u4e2d\u6700\u4ee4\u4eba\u60ca\u8bb6\u7684\u7edf\u8ba1\u6570\u636e\u662f\u4ec0\u4e48\uff1f\u4ee5\u4e0b\u662f Matej Lancaric \u7684\u60f3\u6cd5\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u8d85\u4f11\u95f2\u6e38\u620f\u5728 2023 \u5e74\u4f1a\u6709\u4ec0\u4e48\u53d8\u5316\uff1f\u5bf9 2022 \u5e74\u7b2c\u56db\u5b63\u5ea6\u57fa\u51c6\u62a5\u544a\u7684\u73b0\u573a\u53cd\u5e94\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yKUK1IOmfDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u5e0c\u671b\u672c\u62a5\u544a\u80fd\u5bf9\u60a8\u5728 2023 \u5e74\u7684\u5e7f\u544a\u76c8\u5229\u548c\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u6709\u6240\u5e2e\u52a9\uff01\u5982\u6709\u4efb\u4f55\u95ee\u9898\u6216\u53cd\u9988\uff0c\u8bf7\u76f4\u63a5\u8054\u7cfb\u6211\u4eec\uff1a support@tenjin.com<\/p>\n\n\n\n<p><strong>\u5173\u4e8eTenjin<\/strong><\/p>\n\n\n\n<p>Tenjin \u4e3a\u79fb\u52a8\u6e38\u620f\u548c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u5546\u63d0\u4f9b\u514d\u8d39\u542f\u52a8\u3001\u8fb9\u6210\u957f\u8fb9\u4ed8\u8d39\u7684\u5e7f\u544a\u6d4b\u91cf\u670d\u52a1\u3002\u4f5c\u4e3a\u4e00\u5bb6 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>\uff0c\u6211\u4eec\u5e2e\u52a9\u4e2d\u5c0f\u578b\u516c\u53f8\u901a\u8fc7\u8425\u9500\u6d1e\u5bdf\u529b\u8d85\u8d8a\u81ea\u6211\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0e\u5927\u578b\u51fa\u7248\u5546\u7ade\u4e89\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited \u201cHyper-Casual Benchmark Report\u201d for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by&#8230;<\/p>","protected":false},"author":2,"featured_media":8358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-casual Games CPI, Ad Spend &amp; Retention Benchmark Report \u2013 Q4 2022 - Tenjin<\/title>\n<meta name=\"description\" content=\"Get exclusive insights on ad spend, CPI, &amp; retention for hyper-casual games across countries, ad networks, &amp; platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-casual Games CPI, Ad Spend &amp; Retention Benchmark Report \u2013 Q4 2022 - Tenjin\" \/>\n<meta property=\"og:description\" content=\"Get exclusive insights on ad spend, CPI, &amp; retention for hyper-casual games across countries, ad networks, &amp; platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T01:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-27T12:17:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Hyper-casual-games-CPI@2x-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tabarak Paracha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tabarak Paracha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-cpi-ad-spend-retention-benchmark-q4-2022\/\"},\"author\":{\"name\":\"Tabarak Paracha\",\"@id\":\"https:\/\/tenjin.com\/ru\/#\/schema\/person\/db2fe12be97c068ae993d5f1877b9bd2\"},\"headline\":\"Hyper-casual Games CPI, Ad Spend &amp; 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