{"id":8407,"date":"2022-06-06T05:20:00","date_gmt":"2022-06-06T05:20:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8407"},"modified":"2026-04-14T08:58:36","modified_gmt":"2026-04-14T08:58:36","slug":"heres-how-mobile-advertisers-feel-about-marketing-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/","title":{"rendered":"\u91cd\u78c5\u53d1\u5e03\uff1a\u9690\u79c1\u9769\u547d\u542f\u793a\u5f55\uff0c\u79fb\u52a8\u8425\u9500\u767d\u76ae\u4e66"},"content":{"rendered":"<p>Apple&nbsp;<a href=\"https:\/\/developer.apple.com\/wwdc22\/\">2022 \u5e74\u5168\u7403\u5f00\u53d1\u8005\u5927\u4f1a\uff08WWDC\uff09<\/a>&nbsp;\u5728\u524d\u4e0d\u4e45\u53ec\u5f00\uff0c\u8ddd\u79bb\u9690\u79c1\u9769\u547d\u7684\u5f00\u59cb\uff0c\u5df2\u7ecf\u8fc7\u53bb\u4e86\u4e24\u5e74\u3002\u6b63\u662f\u5728 2020 \u5e74\u7684 WWDC \u4e0a\uff0cApple \u9996\u6b21\u5ba3\u5e03\u6539\u53d8\u5f00\u53d1\u8005\u8bbf\u95ee\u5e7f\u544a\u6807\u793a\u7b26\uff08IDFA\uff09\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u5f53\u5168\u4e16\u754c\u7684\u76ee\u5149\u90fd\u805a\u7126\u5728\u65b0\u4e00\u4ee3\u7684 MacBook \u6216 iPhone \u4e0a\u65f6\uff0c\u6211\u4eec\u518d\u6b21\u5c06\u6ce8\u610f\u529b\u653e\u5728\u4e86 iOS \u5e7f\u544a\u7684\u6f5c\u5728\u53d8\u5316\u4e0a\u3002&nbsp;<a href=\"https:\/\/9to5mac.com\/2022\/04\/27\/ios-16-could-expand-icloud-private-relay-to-hide-even-more-data\/\">\u62d3\u5c55 iCloud Private Relay\uff08\u9690\u79c1\u4e2d\u7ee7\uff09<\/a>&nbsp;\u548c&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-fingerprinting-obstruction-whats-the-potential-impact\/\">\u9650\u5236\u6307\u7eb9\u8bc6\u522b<\/a>\uff0ciOS 16 \u7684\u53d1\u5e03\u65e0\u7591\u4f1a\u5e26\u6765\u66f4\u591a\u8ba9\u4eba\u610f\u5916\u7684\u6d88\u606f\u3002<\/p>\n\n\n\n<p><strong>\u67e5\u770b\u884c\u4e1a\u767d\u76ae\u4e66<\/strong><\/p>\n\n\n\n<p>2020 \u5e74\u5168\u7403\u5f00\u53d1\u8005\u5927\u4f1a\u53ec\u5f00\u4e4b\u540e\u7684\u4e24\u5e74\u95f4\uff0c\u79fb\u52a8\u8425\u9500\u53d1\u751f\u4e86\u600e\u6837\u7684\u53d8\u5316\uff1f\u5c24\u5176\u662f\u5e94\u7528\u8ddf\u8e2a\u900f\u660e\u5ea6\u6846\u67b6\uff08ATT\uff09\u751f\u6548\u7684\u8fd9\u4e00\u5e74\u6765\uff0c\u884c\u4e1a\u53d1\u751f\u4e86\u4ec0\u4e48\u53d8\u9769\uff1fTenjin \u56e2\u961f\u4e00\u76f4\u81f4\u529b\u4e8e\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5b8c\u7f8e\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u8981\u5145\u5206\u4e86\u89e3\u5e7f\u544a\u4e3b\u4eec\u6240\u9762\u4e34\u7684\u4e00\u7cfb\u5217\u5177\u4f53\u6311\u6218\uff0c\u8fd8\u6709\u5f88\u591a\u51c6\u5907\u5de5\u4f5c\u8981\u505a\u3002 \u56e0\u6b64\uff0c\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\uff0c\u6211\u4eec\u4e0e&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Growth FullStack\uff08\u5168\u6808\u589e\u957f\uff09 \u65b9\u6848<\/a>&nbsp;\u5408\u4f5c\uff0c\u59d4\u6258\u4e13\u4e1a\u7684\u5e02\u573a\u8c03\u7814\u516c\u53f8\uff0c\u5bf9\u6765\u81ea\u7f8e\u56fd\u548c\u82f1\u56fd\u7684 302 \u5bb6\u516c\u53f8\u8fdb\u884c\u4e86\u4e00\u9879\u8c03\u67e5\uff0c\u4ee5\u4e86\u89e3\u4e1a\u5185\u66f4\u591a\u516c\u53f8\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u6211\u9ad8\u5174\u5ba3\u5e03\uff0c\u8fd9\u9879\u7814\u7a76\u7684\u5168\u90e8\u7ed3\u679c\u73b0\u5df2\u516c\u5e03\u3002\u60a8\u73b0\u5728\u6709\u673a\u4f1a\u5c06\u81ea\u5df1\u5728\u201c\u9690\u79c1\u81f3\u4e0a\u201d\u65b0\u65f6\u4ee3\u8425\u9500\u65b9\u9762\u7684\u7ecf\u9a8c\uff0c\u4e0e\u4e1a\u5185\u5176\u4ed6\u591a\u5bb6\u516c\u53f8\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n<p><strong>\u4e86\u89e3\u66f4\u591a<\/strong><\/p>\n\n\n\n<p>\u5728\u201c\u9690\u79c1\u81f3\u4e0a\u201d\u65b0\u65f6\u4ee3\u8425\u9500\u4e2d\uff0c\u8981\u4fdd\u6301\u5e94\u7528\u589e\u957f\u5e76\u4e14\u5904\u7406\u5927\u91cf SKAdNetwork \u6570\u636e\uff0c\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316\u662f\u5173\u952e\u3002\u6211\u4eec\u7684\u7814\u7a76\u4e5f\u8bc1\u5b9e\u4e86\u8fd9\u4e2a\u89c2\u70b9\uff0c98% \u7684\u79fb\u52a8\u5e7f\u544a\u4e3b\u8ba1\u5212\u5b9e\u73b0\u90e8\u5206\u6216\u5168\u90e8\u7684\u8425\u9500\u81ea\u52a8\u5316\u3002<\/p>\n\n\n\n<p>\u60f3\u8981\u4e86\u89e3\u66f4\u591a\u6709\u5173\u6570\u636e\u5408\u5e76\u548c\u8f6c\u6362\u3001SKAdNetwork \u62a5\u544a\u7b49\u4fe1\u606f\uff0c\u6b22\u8fce\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u5230&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/resources.tenjin.com\/en-us\/appocalypse-now\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u767d\u76ae\u4e66<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). So while the eyes of the world are locked on the next sleek MacBook or iPhone, ours will again be fixed&#8230;<\/p>","protected":false},"author":5,"featured_media":8431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s how mobile advertisers feel about marketing post-IDFA | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/heres-how-mobile-advertisers-feel-about-marketing-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s how mobile advertisers feel about marketing post-IDFA | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Apple\u2019s&nbsp;Worldwide Developers Conference (WWDC) 2022&nbsp;starts today, marking two years since a seminal moment for our industry. 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WWDC 2020 was when Apple first announced changes to how developers could access its identifier for advertisers (IDFA). 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