{"id":8411,"date":"2022-05-18T05:27:00","date_gmt":"2022-05-18T05:27:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8411"},"modified":"2026-04-14T08:58:53","modified_gmt":"2026-04-14T08:58:53","slug":"how-gaming-studios-can-start-self-publishing-and-scale-post-idfa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/","title":{"rendered":"\u6e38\u620f\u5de5\u4f5c\u5ba4\u5982\u4f55\u5f00\u59cb\u81ea\u4e3b\u53d1\u884c\u5e76\u5728 IDFA \u540e\u6269\u5927\u89c4\u6a21 - \u4ee5 Umami Games \u4e3a\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"<p>\u5728 iOS 14.5 \u9690\u79c1\u653f\u7b56\u53d8\u66f4\u7684\u80cc\u666f\u4e0b\uff0c\u91c7\u7528\u81ea\u52a8\u5316\u5de5\u5177\u4ee5\u83b7\u53d6\u6570\u636e\u6d1e\u5bdf\u7684\u91cd\u8981\u6027\u5c24\u4e3a\u7a81\u51fa\u3002\u5728\u8fd9\u4e2a\u6848\u4f8b\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u5c06\u8ddf\u968f Umami Games \u7684\u65c5\u7a0b\uff0c\u4e86\u89e3\u4ed6\u4eec\u5982\u4f55\u4ece\u8bf8\u5982 Google Spreadsheets \u548c Trello \u7b49\u624b\u52a8\u62a5\u544a\u5de5\u5177\u8f6c\u5411\u5b8c\u5168\u81ea\u52a8\u5316\u7684\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5efa\u7acb\u5185\u90e8\u5546\u4e1a\u667a\u80fd\u7cfb\u7edf\uff0c\u4f7f\u7528 Tenjin \u8fdb\u884c\u5f52\u56e0\uff0c\u4ee5\u53ca\u4f7f\u7528 GameAnalytics&nbsp;<a href=\"https:\/\/gameanalytics.com\/datasuite\">DataSuite<\/a>&nbsp;\u8fdb\u884c\u4ea7\u54c1\u5206\u6790\uff0cUmami Games \u80fd\u591f\u5c06\u5236\u4f5c\u56e2\u961f\u6269\u5927\u8d85\u8fc7 100 %\uff0c\u5e76\u8f6c\u5411\u81ea\u4e3b\u53d1\u884c\u3002\u8f6c\u5411\u81ea\u52a8\u5316\u6570\u636e\u5904\u7406\u4f7f\u4ed6\u4eec\u8282\u7701\u4e86\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u5e76\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e13\u6ce8\u4e8e\u4ed6\u4eec\u7684\u7ec8\u6781\u76ee\u6807\u2014\u2014\u6253\u9020\u51fa\u4f18\u79c0\u7684\u6e38\u620f\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Umani_Games_Case_study%20(1).pdf\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5173\u4e8e Umami Games<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.umami-games.com\/\">Umami Games<\/a>&nbsp;\u662f\u4e00\u5bb6\u4f4d\u4e8e\u4e39\u9ea6\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5de5\u4f5c\u5ba4\uff0c\u6210\u7acb\u4e8e 2019 \u5e74\u3002\u81ea\u6210\u7acb\u4ee5\u6765\uff0c\u8be5\u5de5\u4f5c\u5ba4\u5df2\u6210\u529f\u5236\u4f5c\u4e86\u7ea6 80 \u6b3e\u6e38\u620f\uff0c\u5e76\u8fc5\u901f\u53d6\u5f97\u4e86\u6210\u529f\u3002\u5728 2021 \u5e74\uff0c\u4ed6\u4eec\u7684\u4e00\u6b3e\u79fb\u52a8\u6e38\u620f\u201c<a href=\"https:\/\/www.gamespress.com\/pt\/JoyPacs-ABC-Runner-Has-Reached-1st-place-in-the-US-Mobile-Game-Charts\">ABC runner<\/a>\u6210\u4e3a\u4e86\u7f8e\u56fd\u4e0b\u8f7d\u91cf\u6700\u591a\u7684\u79fb\u52a8\u6e38\u620f\u6392\u884c\u699c\u524d\u4e09\u540d\u4e4b\u4e00\uff0c\u5e76\u4e14\u5728\u699c\u5355\u4e0a\u4fdd\u6301\u4e86\u56db\u5468\u7684\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u5728 2020 \u5e74\u5e74\u4e2d iOS 14.5 \u9690\u79c1\u653f\u7b56\u53d8\u66f4\u671f\u95f4\uff0c\u4ed6\u4eec\u901a\u8fc7\u81ea\u52a8\u5316\u6570\u636e\u5904\u7406\uff0c\u6210\u529f\u6269\u5927\u4e1a\u52a1\u89c4\u6a21\u5e76\u4e13\u6ce8\u4e8e\u6253\u9020\u4f18\u79c0\u7684\u6e38\u620f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-challenge\"><strong>\u5173\u952e\u6311\u6218<\/strong><\/h3>\n\n\n\n<p>\u5728 iOS 14.5 \u9690\u79c1\u653f\u7b56\u53d8\u66f4\u4e4b\u524d\uff0c\u5f88\u591a\u6e38\u620f\u5de5\u4f5c\u5ba4\uff08\u4f8b\u5982 Umami Games \uff09\u90fd\u4f9d\u8d56\u624b\u52a8\u62a5\u544a\u548c\u6570\u636e\u5904\u7406\u6765\u505a\u51fa\u5173\u952e\u7684\u4e1a\u52a1\u51b3\u7b56\u3002\u7136\u800c\uff0c\u4e00\u65e6\u9690\u79c1\u653f\u7b56\u53d8\u66f4\u5b9e\u65bd\u540e\uff0c\u4f7f\u7528\u73b0\u6709\u624b\u52a8\u6d41\u7a0b\u6269\u5927\u4e1a\u52a1\u89c4\u6a21\u53d8\u5f97\u8d8a\u6765\u8d8a\u56f0\u96be\u3002\u6839\u636e Umami Games \u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Riley Anderson \u7684\u8bf4\u6cd5\uff0ciOS 14.5 \u4e3a\u5207\u6362\u5230\u66f4\u81ea\u52a8\u5316\u7684\u6570\u636e\u5904\u7406\u63d0\u4f9b\u4e86\u6700\u540e\u7684\u63a8\u52a8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a-glimpse-of-their-processes-before-ios-14-5\">iOS 14.5 \u5b9e\u65bd\u4e4b\u524d\u7684\u6d41\u7a0b\u7b80\u8ff0<\/h3>\n\n\n\n<p>\u5728\u9690\u79c1\u653f\u7b56\u53d8\u66f4\u5b9e\u65bd\u4e4b\u524d\uff0cUmami Games \u4e3b\u8981\u5728 iOS \u4e0a\u6d4b\u8bd5\u4ed6\u4eec\u7684\u6e38\u620f\u800c\u975e Android \uff0c\u5e76\u4f7f\u7528 GameAnalytics \u7684\u514d\u8d39\u670d\u52a1\u8fdb\u884c\u4ea7\u54c1\u5206\u6790\u3002\u4ed6\u4eec\u4e0e\u4e00\u4e2a\u4e09\u65b9\u6e38\u620f\u53d1\u884c\u5546\u5bc6\u5207\u5408\u4f5c\uff0c\u7531\u8be5\u53d1\u884c\u5546\u51b3\u5b9a\u4ed6\u4eec\u5e94\u8be5\u4f7f\u7528\u54ea\u4e2a\u5e02\u573a\u8425\u9500\u5206\u6790\u6216\u5f52\u56e0\u5de5\u5177\u3002\u6b64\u65f6\uff0c\u6240\u6709\u6570\u636e\u63d0\u53d6\u90fd\u662f\u624b\u52a8\u5b8c\u6210\u7684\uff0c\u4f7f\u7528\u7684\u5de5\u5177\u4f8b\u5982 Google \u7535\u5b50\u8868\u683c\u548c MS Excel \u3002\u4ed6\u4eec\u8fd8\u624b\u52a8\u521b\u5efa\u6f0f\u6597\uff0c\u5e76\u5728 Trello \u4e2d\u6bd4\u8f83\u4e0d\u540c\u7248\u672c\u7684\u6e38\u620f\u3002\u901a\u8fc7\u8fd9\u4e9b\u624b\u52a8\u6d41\u7a0b\uff0c\u4ed6\u4eec\u6bcf\u6b21\u53ea\u80fd\u5904\u7406\u4e00\u4e2a\u6e38\u620f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-solution-results\"><strong>\u89e3\u51b3\u65b9\u6848\u4e0e\u6539\u53d8<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"a-shift-to-an-automated-data-infrastructure-post-idfa\">\u968f\u7740IDFA\u7684\u63a8\u51fa\uff0c\u4ed6\u4eec\u8f6c\u5411\u4e86\u81ea\u52a8\u5316\u6570\u636e\u5904\u7406<\/h4>\n\n\n\n<p>Umami Games \u4e00\u76f4\u5728\u8003\u8651\u8f6c\u5411\u66f4\u81ea\u52a8\u5316\u7684\u6570\u636e\u5904\u7406\uff0c\u800c iOS 14.5 \u7ed9\u4e86\u4ed6\u4eec\u6700\u540e\u7684\u63a8\u52a8\u3002\u901a\u8fc7\u4f7f\u7528\u81ea\u52a8\u5316\u7684\u6570\u636e\u7ba1\u9053\u3001Tenjin \u8fdb\u884c\u5f52\u56e0\u548c GameAnalytics DataSuite \u8fdb\u884c\u4ea7\u54c1\u5206\u6790\uff0cUmami Games \u80fd\u591f\u6269\u5927\u4ea7\u54c1\u56e2\u961f\u89c4\u6a21\u5e76\u8f6c\u5411\u81ea\u4e3b\u53d1\u884c\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4ed6\u4eec\u6765\u8bf4\uff0c\u80fd\u591f\u6574\u5408\u4e00\u4e2a\u5b58\u50a8\u5386\u53f2\u6570\u636e\u7684\u81ea\u52a8\u5316\u5de5\u5177\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u8bc6\u522b\u5f02\u5e38\u503c\u2014\u2014\u8fd9\u662f\u624b\u52a8\u6d41\u7a0b\u65e0\u6cd5\u5b9e\u73b0\u7684\u3002Riley Anderson \u7ed9\u51fa\u7684\u4e00\u4e2a\u4f8b\u5b50\u662f\uff0c\u5f53\u5979\u5468\u4e00\u65e9\u4e0a\u6765\u5230\u529e\u516c\u5ba4\u65f6\uff0c\u7cfb\u7edf\u544a\u8bc9\u5979\uff0c\u4e0a\u5468\u5236\u4f5c\u7684\u6e38\u620f\u662f\u4e00\u4e2a\u6b63\u9762\u7684\u5f02\u5e38\u503c\uff0c\u5176\u6e38\u620f\u65f6\u95f4\u6bd4\u8fc7\u53bb\u4e24\u5e74\u4e2d\u6d4b\u8bd5\u7684\u6240\u6709\u5176\u4ed6\u6e38\u620f\u90fd\u8981\u9ad8 50 %\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6 Umami Games \u81ea\u52a8\u5316\u4e86\u4ed6\u4eec\u7684\u6d41\u7a0b\uff0c\u4ed6\u4eec\u53ea\u9700\u8981\u8058\u8bf7\u4e00\u4e2a\u6570\u636e\u79d1\u5b66\u5bb6\u6216\u6570\u636e\u5206\u6790\u5e08\u4e3a\u4ed6\u4eec\u73b0\u6709\u7684\u5de5\u5177\u521b\u5efa\u9644\u52a0\u7ec4\u4ef6\u548c\u53ef\u89c6\u5316\u5de5\u5177\u5373\u53ef\u3002\u8fd9\u4e3a\u4ed6\u4eec\u8282\u7ea6\u4e86\u5927\u91cf\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u8ba9\u4ed6\u4eec\u80fd\u591f\u4e13\u6ce8\u4e8e\u6269\u5927\u4e1a\u52a1\u89c4\u6a21\u548c\u6253\u9020\u4f18\u79c0\u7684\u6e38\u620f\u3002<\/p>\n\n\n\n<p>\u4e0b\u8f7d\u4e0b\u9762\u7684\u62a5\u544a\uff0c\u4ee5\u83b7\u53d6\u5173\u4e8e\u4ed6\u4eec\u5728 IDFA \u4e4b\u540e\u5982\u4f55\u6539\u53d8\u5176\u6d41\u7a0b\u7684\u8be6\u60c5\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Umani_Games_Case_study%20(1).pdf\" style=\"background-color:#6bb4e1\">\u4e0b\u8f7d\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. By building internal BI,&#8230;<\/p>","protected":false},"author":5,"featured_media":8412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6,8],"tags":[],"class_list":["post-8411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How gaming studios can start self-publishing and scale post-IDFA \u2013 an Umami Games case study | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/how-gaming-studios-can-start-self-publishing-and-scale-post-idfa\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How gaming studios can start self-publishing and scale post-IDFA \u2013 an Umami Games case study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The importance of incorporating automated tools to gain data insights was escalated by the iOS 14.5 privacy changes. In this case study, we follow the journey of Umami Games as they make the switch from manual reporting in tools like Google Spreadsheets and Trello, to a fully automated data infrastructure post-IDFA. 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