{"id":8416,"date":"2022-04-28T05:39:00","date_gmt":"2022-04-28T05:39:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8416"},"modified":"2026-04-14T08:58:15","modified_gmt":"2026-04-14T08:58:15","slug":"top-10-ad-networks-to-advertise-hyper-casual-games-in-2022","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/top-10-ad-networks-to-advertise-hyper-casual-games-in-2022\/","title":{"rendered":"\u62a5\u544a\u53d1\u5e03\uff1a\u8d85\u4f11\u95f2\u6e38\u620f\u63a8\u5e7f\u6e20\u9053\u6392\u540d 2022 - Q1"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11068\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-6.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>2022 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u201c\u8d85\u4f11\u95f2\u6e38\u620f\u63a8\u5e7f\u6d1e\u5bdf\u62a5\u544a\u201d\u7ec8\u4e8e\u51fa\u7089\u3002\u6709\u4eba\u8bf4\u4eca\u5e74\u662f\u771f\u6b63\u7684\u51fa\u6d77\u5143\u5e74\uff0c\u8fd9\u6b21\u6211\u4eec\u4e0e&nbsp;<\/strong><a href=\"https:\/\/gameanalytics.com\/\"><strong>\u6e38\u620f\u5206\u6790<\/strong><\/a><strong>&nbsp;\u7684\u670b\u53cb\u5408\u4f5c\uff0c\u5728\u672c\u671f\u62a5\u544a\u4e2d\u4e3a\u60a8\u5e26\u6765\u7b2c 1 \u5929\u548c\u7b2c 7 \u5929\u7684\u7559\u5b58\u57fa\u51c6\uff0c\u5e0c\u671b\u80fd\u5bf9\u4f60\u7684\u4ea7\u54c1\u672c\u8eab\u548c\u63a8\u5e7f\u90fd\u5e26\u6765\u5e2e\u52a9\u3002\u4e92\u8054\u7f51\u4e0b\u534a\u573a\uff0c\u6211\u4eec\u4e00\u8d77\u52a0\u6cb9\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u8ba9\u6211\u4eec\u4e0e&nbsp;<\/strong><a href=\"https:\/\/blog.tenjin.com\/hyper-casual-advertising-2021-q3\/\"><strong>2021 Q3 \u8d85\u4f11\u95f2\u6e38\u620f\u5e02\u573a&nbsp;<\/strong><\/a><strong>\u8fdb\u884c\u6bd4\u8f83\u3002\u4ee5\u4e86\u89e3 2022 \u5e74\u6295\u653e\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u5341\u5927\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u3002\u70b9\u51fb\u6587\u672b\u6309\u94ae\u5373\u53ef\u83b7\u53d6\u5b8c\u6574\u62a5\u544a\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Top 10 Ad Networks For Hyper-Casual Mobile Games 2022\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/8VpaDAM6lO4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6309\u5e73\u53f0\u5212\u5206\u7684\u8d85\u4f11\u95f2\u5e7f\u544a\u652f\u51fa<\/strong><\/h3>\n\n\n\n<p>In 2021 Q3, hyper-casual ad spend by platform was a bit higher on Android (55%) than iOS (45%), marking a decrease of nearly 8 percentage points in ad spend on iOS\u00a0compared to 2020. In 2022 Q1, advertising spend on iOS \u00a0and Android now shows a 50% \/ 50% split, suggesting that advertisers are becoming more and more comfortable with mobile marketing in the iOS privacy-first ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Top 10 <a href=\"https:\/\/tenjin.com\/zh\/blog\/best-ad-networks-to-advertise-hybrid-hyper-casual-games-in-2024\/\">ad networks to advertise hyper-casual Games<\/a> in 2022<\/strong><\/h3>\n\n\n\n<p>\u5728\u6309\u5e7f\u544a\u652f\u51fa\u8ba1\u7b97\u7684 10 \u4e2a\u9876\u7ea7\u5e7f\u544a\u7f51\u7edc\u4e2d\uff0c\u6709 8 \u4e2a\uff08Applovin\u3001Mintegral\u3001ironSouce\u3001Unity Ads\u3001Facebook\u3001TikTok\u3001Google Ads\u3001Snapchat\uff09\u5728 iOS \u548c Android \u4e0a\u90fd\u5f88\u5e38\u89c1\u3002Vungle \u548c Apple Search Ads \u4ecd\u7136\u4e13\u95e8\u9488\u5bf9 iOS\uff0c\u800c TapJoy \u548c AdColony \u4ecd\u7136\u4e13\u95e8\u9488\u5bf9 Android\u3002\u4e0b\u9762\u6211\u4eec\u603b\u7ed3\u4e86 2021 \u5e74\u7b2c\u4e09\u5b63\u5ea6\u548c 2022 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u4e4b\u95f4\u7684\u6392\u540d\u6bd4\u8f83\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"703\" height=\"1024\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=703%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-8998\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=703%2C1024&amp;ssl=1 703w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=206%2C300&amp;ssl=1 206w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=768%2C1119&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=1054%2C1536&amp;ssl=1 1054w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/table-1.png?w=1098&amp;ssl=1 1098w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/figure>\n\n\n\n<p>\u8bf7\u6ce8\u610f\uff1aFacebook \u7684\u540d\u79f0\u5df2\u66f4\u65b0\u4e3a Meta Ads\uff0c\u4e0b\u540c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2022 \u5e74\u5ba3\u4f20\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u524d 10 \u4e2a\u56fd\u5bb6<\/strong><\/h3>\n\n\n\n<p>\u5c3d\u7ba1\u7f8e\u56fd\u548c\u65e5\u672c\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0a\u90fd\u4f4d\u5217\u7b2c\u4e00\u548c\u7b2c\u4e8c\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u89c2\u5bdf\u5230\u8d85\u4f11\u95f2\u5728\u4e0d\u540c\u5e73\u53f0\u4e0d\u540c\u56fd\u5bb6\u548c\u5730\u533a\u7684\u5e7f\u544a\u652f\u51fa\u4e3b\u8981\u5dee\u5f02\u3002\u4f8b\u5982\uff0c\u4e0e iOS (#6) \u76f8\u6bd4\uff0c\u5b89\u5353\u5e7f\u544a\u4e3b\u5728\u5fb7\u56fd (#3) \u7684\u652f\u51fa\u66f4\u591a\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u622a\u81f3 2022 \u5e74\uff0c\u5df4\u897f (#5)\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a (#9) \u548c\u5370\u5ea6 (#10) \u90fd\u5728 Android \u7684\u524d 10 \u540d\u4e2d\uff0c\u4f46 iOS \u5c1a\u672a\u8fdb\u5165\u524d 10 \u540d\u3002<\/p>\n\n\n\n<p>\u81ea 2021 \u5e74\u4ee5\u6765\uff0c\u56fd\u5bb6\u5c42\u9762\u53d1\u751f\u4e86\u4ec0\u4e48\u53d8\u5316\uff1f\u4e0e\u6211\u4eec\u7684\u7b2c\u4e09\u5b63\u5ea6\u57fa\u51c6\u62a5\u544a\u76f8\u6bd4\uff0c\u5370\u5ea6\u548c\u5370\u5ea6\u5c3c\u897f\u4e9a\u4f3c\u4e4e\u5728 Android \u7684\u524d 10 \u540d\u4e2d\u53d6\u4ee3\u4e86\u4fc4\u7f57\u65af\u548c\u6fb3\u5927\u5229\u4e9a\uff0c\u800c\u745e\u5178\u5728 iOS \u4e0a\u53d6\u4ee3\u4e86\u4fc4\u7f57\u65af\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6309\u5e73\u53f0\u5212\u5206\u7684\u8d85\u4f11\u95f2\u7559\u5b58\u57fa\u51c6<\/strong><\/h3>\n\n\n\n<p>\u6700\u540e\u7684\u7559\u5b58\u57fa\u51c6\u62a5\u544a\u5c06\u5728\u5b89\u5353\u548c iOS \u4e0a\u4f7f\u7528 GameAnalytics \u7684\u8d85\u4f11\u95f2\u5e94\u7528\u5206\u4e3a\u4ee5\u4e0b\u51e0\u7c7b\uff1a\u7559\u5b58\u8868\u73b0\u7684\u4e2d\u503c\uff08\u524d 50%\uff09\u3001\u524d 25% \u548c\u524d 2%\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u7c7b\u522b\u7a76\u7adf\u4ee3\u8868\u4ec0\u4e48\uff1f\u6700\u6210\u529f\u5730\u7559\u4f4f\u7528\u6237\u7684\u6e38\u620f\uff0c\u6216\u4f18\u4e8e 98% \u7684\u5176\u4ed6\u8d85\u4f11\u95f2\u6e38\u620f\u4f4d\u4e8e\u524d 2%\uff0c\u7528\u6237\u7559\u5b58\u7387\u4f18\u4e8e 75% \u7684\u6e38\u620f\u4f4d\u4e8e\u524d 25% \u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u524d 2% \u7684\u6e38\u620f\u63cf\u8ff0\u4e3a\u201c\u4f1f\u5927\u7684\u6e38\u620f\u201d\uff0c\u5c06\u524d 25% \u7684\u6e38\u620f\u63cf\u8ff0\u4e3a\u201c\u4f18\u79c0\u6e38\u620f\u201d\uff0c\u5c06\u524d 50%\uff08\u4e2d\u4f4d\u6570\uff09\u7684\u6e38\u620f\u63cf\u8ff0\u4e3a\u201c\u4e00\u822c\u6e38\u620f\u201d\u3002<\/p>\n\n\n\n<p>\u5404\u54c1\u7c7b\u201c\u7b2c 1 \u5929\u201d\u548c\u201c\u7b2c 7 \u5929\u201d\u7559\u5b58\u7387\u7684\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u65e0\u8bba\u662f iOS \u8fd8\u662f Android\uff0c\u201c\u4f1f\u5927\u7684\u6e38\u620f\u201d\u3001\u201c\u4f18\u79c0\u7684\u6e38\u620f\u201d\u548c\u201c\u4e00\u822c\u7684\u6e38\u620f\u201d\u7684\u7559\u5b58\u7387\u90fd\u5b58\u5728\u8f83\u5927\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>\u5c31\u5e73\u53f0\u6bd4\u8f83\u800c\u8a00\uff0ciOS \u4e0a\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5728\u6240\u6709\u7c7b\u522b\u4e2d\u7684\u7559\u5b58\u7387\u90fd\u4f18\u4e8e Android\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1720\" height=\"4762\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=1720%2C4762&#038;ssl=1\" alt=\"\" class=\"wp-image-8993\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?w=1720&amp;ssl=1 1720w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=108%2C300&amp;ssl=1 108w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=370%2C1024&amp;ssl=1 370w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=768%2C2126&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=555%2C1536&amp;ssl=1 555w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=740%2C2048&amp;ssl=1 740w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Infographic-2022-Q1-final.png?resize=4%2C12&amp;ssl=1 4w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u60f3\u8981\u4e86\u89e3\u5173\u4e8e\u62a5\u544a\u7684\u66f4\u591a\u7ec6\u8282\uff0c\u8bf7\u89c2\u770b\u6211\u4eec\u7684\u7b80\u77ed&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=8VpaDAM6lO4&amp;t=4s\">Q&amp;A video<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6700\u5927\u5316\u5173\u952e\u5e7f\u544a\u5e73\u53f0\u7684\u8868\u73b0<\/strong><\/h3>\n\n\n\n<p>\u60a8\u662f\u5426\u5bf9\u4f18\u5316\u5e7f\u544a\u7f51\u7edc\u7684\u8868\u73b0\u611f\u5174\u8da3\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u76f8\u4fe1\uff0c\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u6bd4\u5982&nbsp;<a href=\"https:\/\/growthfullstack.com\/\">Growth FullStack\uff08\u5168\u6808\u589e\u957f\uff09 \u65b9\u6848<\/a>\u4f7f\u5e7f\u544a\u4e3b\u80fd\u591f\u638c\u63e1\u8425\u9500\u6570\u636e\uff0c\u5728\u540e IDFA \u65f6\u4ee3\u505a\u51fa\u66f4\u52a0\u81ea\u4fe1\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/meetings.hubspot.com\/carole12\/demo-session-with-growth-full-stack?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.61.1695095732931&amp;__hsfp=2360007836\">\u9884\u7ea6\u6f14\u793a<\/a>&nbsp;\u4e86\u89e3\u66f4\u591a\u8be6\u60c5\u3002<\/p>\n\n\n\n<p><img data-recalc-dims=\"1\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505.jpeg?resize=150%2C150&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505-150x150.jpeg 150w, https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505-12x12.jpeg 12w, https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/1516873635505.jpeg 282w\"><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\u7f57\u66fc-\u52a0\u5c14\u5df4<\/h6>\n\n\n\n<p>August 16, 2022<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.twitter.com\/share?url=https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/tenjin.com\/blog\/best-ad-monetization-networks-q2-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/tenjin.com\/zh\/blog\/best-ad-monetization-networks-q2-2022\/\"><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u300a\u5c55\u671b2024\uff0c\u4ece\u5e7f\u544a\u53d8\u73b0\u5230\u6df7\u5408\u53d8\u73b0\u300b\" class=\"wp-image-11082\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-13.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><strong>\u8fd1\u671f\u7684\u79fb\u52a8\u5e7f\u544a\u53d8\u73b0\u5438\u5f15\u4e86\u5168\u4e16\u754c\u7684\u5173\u6ce8\u3002\u5728 AppLovin-Unity-ironSource \u7684\u201c\u4e09\u89d2\u201d\u6545\u4e8b\u4e4b\u524d\u7684\u4e24\u5e74\u91cc\uff0c\u79fb\u52a8\u5e7f\u544a\u5e02\u573a\u5728\u5145\u65a5\u7740\u5408\u5e76\u548c\u6536\u8d2d\u3002\u4e3a\u4e86\u4ece\u66f4\u591a\u7684\u7ef4\u5ea6\u8ba9\u5f00\u53d1\u8005\u4e86\u89e3\u884c\u4e1a\u52a8\u6001\uff0c\u6211\u4eec\u6b64\u6b21 2022 \u5e74\u7b2c 2 \u5b63\u5ea6\u62a5\u544a\uff0c\u63a8\u51fa\u4e86\u9488\u5bf9\u5e7f\u544a\u53d8\u73b0\u5e02\u573a\u6e20\u9053\u6392\u540d\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u8fc7\u53bb\u51e0\u5e74\u95f4\uff0cTenjin \u4e5f\u5e2e\u52a9\u6781\u5177\u4ee3\u8868\u6027\u7684 IAA \u56e2\u961f\u5b8c\u6210\u4e86\u4ece2\u4e2a\u4eba\u521b\u4e1a\u5230\u6210\u529f\u4e0a\u5cb8\u7684\u8fc7\u7a0b\uff0c\u5176\u4e2d\u5305\u62ec Voodoo\uff0c&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/self-publishing-mobile\/\">\u7ea2\u5b9d\u77f3\u6e38\u620f<\/a>,&nbsp;<a href=\"https:\/\/www.google.com.hk\/url?q=http:\/\/blog.tenjin.com\/vending-machine-podcast\/&amp;sa=D&amp;source=editors&amp;ust=1698899086852223&amp;usg=AOvVaw1-nJ26EqPxomFTOLUDMgpC\">\u5e78\u8fd0\u732b<\/a>, &nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/how-to-scale-your-indie-studio-to-a-major-publisher-a-kooapps-case-study\/\">Kooapps<\/a>Kwalee \u4ee5\u53ca SayGames \u7b49\u77e5\u540d\u8d85\u4f11\u95f2\u6e38\u620f\u5927\u5382\uff0c\u90fd\u4f9d\u8d56 Tenjin \u63d0\u4f9b\u7684\u6570\u636e\u57fa\u5efa\uff0c\u8fbe\u6210\u4e86\u4ece\u91cf\u5230\u8d28\u7684\u98de\u8dc3\u3002<\/p>\n\n\n\n<p><strong>\u5e73\u53f0\u6570\u636e\u663e\u793a\uff0c\u7b2c 2 \u5b63\u5ea6 Android \u7aef\u7684\u5e7f\u544a\u603b\u6536\u5165\u6bd4 iOS \u7aef\u7684\u5e7f\u544a\u603b\u6536\u5165\u9ad8\u51fa 8%\u3002\u5728\u62a5\u544a\u4e2d\uff0c\u6211\u4eec\u8fd8\u516c\u5e03\u4e86\u6536\u5165\u524d 10 \u7684\u5e7f\u544a\u53d8\u73b0\u5e73\u53f0\u548c\u56fd\u5bb6\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e7f\u544a\u53d8\u73b0\u6309\u64cd\u4f5c\u7cfb\u7edf\u5360\u6bd4<\/h3>\n\n\n\n<p>2022 Q2 \u5e7f\u544a\u6536\u5165\u5360\u6bd4\u60c5\u51b5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u5bf9\u6bd4&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/top-10-ad-networks-2020\/\">2020 \u7684\u6570\u636e<\/a>\uff0c\u4e0d\u96be\u53d1\u73b0 Android \u7684\u6536\u5165\u5360\u6bd4\u5728\u77ed\u77ed\u4e24\u5e74\u5185\u4e0a\u5347\u4e86 14 \u4e2a\u767e\u5206\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"161\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1024%2C161&#038;ssl=1\" alt=\"\" class=\"wp-image-8983\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1024%2C161&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=300%2C47&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=768%2C121&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=1536%2C241&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?resize=18%2C3&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.07.59.png?w=1756&amp;ssl=1 1756w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>iOS \u7aef\u5e7f\u544a\u6536\u5165\u4e0b\u964d\u7684\u6700\u53ef\u80fd\u6210\u56e0\u662f&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/attribution-2021\/\">\u5e94\u7528\u7a0b\u5e8f\u8ddf\u8e2a\u900f\u660e\u5ea6<\/a>&nbsp;(ATT) \u7684\u5f15\u5165\u3002\u5927\u591a\u6570\u7528\u6237\u9009\u62e9\u7981\u7528 IDFA \uff0c\u964d\u4f4e\u4e86 eCPM\uff0c\u4ece\u800c\u5bfc\u81f4\u4e86\u603b\u5e7f\u544a\u6536\u5165\u7684\u4e0b\u964d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e7f\u544a\u53d8\u73b0\u6309\u53d8\u73b0\u5e73\u53f0<\/h3>\n\n\n\n<p>\u5728 iOS \u548c Android \u7684\u5e7f\u544a\u6536\u5165\u699c\u4e2d\uff0cAppLovin \u90fd\u4f4d\u5c45\u699c\u9996\u3002\u800c\u4e24\u5e74\u524d\uff0c\u8fd9\u5bb6\u53d8\u73b0\u5de8\u5934\u8fd8\u53ea\u80fd\u6392\u7b2c\u56db\u540d\u3002\u8c37\u6b4c Admob \u5728 iOS \u548c Android \u53cc\u699c\u5747\u6392\u7b2c\u4e8c\u3002\u4e0b\u8f7d\u62a5\u544a\u4ee5\u67e5\u770b\u5176\u4f59\u6392\u540d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1024%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-8981\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1024%2C517&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=300%2C151&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=768%2C388&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=1536%2C776&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.03.54.png?w=2008&amp;ssl=1 2008w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e7f\u544a\u53d8\u73b0\u6309\u56fd\u5bb6<\/h3>\n\n\n\n<p>\u4e00\u5982\u65e2\u5f80\u7684\uff1a\u7f8e\u56fd\u662f IAA \u5e94\u7528\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002\u4e0e\u4e24\u5e74\u524d\u4e00\u6837\uff0c\u65e5\u672c\u6392\u540d\u7b2c\u4e8c\u3002\u5728\u8fc7\u53bb\u4e24\u5e74\u4e2d\uff0c\u53d8\u52a8\u6700\u5927\u7684\u662f\u82f1\u56fd\u7684 iOS \u5e7f\u544a\u6536\u5165\uff0c\u4ece\u7b2c\u56db\u4f4d\u4e0a\u5347\u5230\u7b2c\u4e09\u4f4d\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1024%2C652&#038;ssl=1\" alt=\"\" class=\"wp-image-8982\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1024%2C652&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=768%2C489&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=1536%2C979&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-21-at-11.06.58.png?w=1764&amp;ssl=1 1764w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>\u7ed9\u5f00\u53d1\u8005\u7684\u4e00\u4e2a\u5c0f\u5efa\u8bae\uff1a\u5982\u679c\u4f60\u60f3\u627e\u5230\u4e00\u4e9b\u6f5c\u529b\u5730\u533a\u6765\u5b9e\u73b0 IAA \u76c8\u5229\uff0c\u8bf7\u770b\u770b\u6392\u540d\u4e2d\u7684\u5012\u6570\u7b2c\u4e8c\u4e2a\u56fd\u5bb6\uff01<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u672a\u6765\u53d1\u5c55\uff1f<\/h3>\n\n\n\n<p>\u6211\u4e0d\u786e\u5b9a\u79fb\u52a8\u5e7f\u544a\u53d8\u73b0\u884c\u4e1a\u662f\u5426\u66fe\u51fa\u73b0\u8fc7\u6bd4 Q3 \u66f4\u6d3b\u8dc3\u7684\u65f6\u671f\u3002\u8fd9\u4efd Q2 \u5e02\u573a\u62a5\u544a\u7edd\u5bf9\u662f\u884c\u4e1a\u52a8\u4e71\u53d1\u751f\u524d\uff0c\u5e7f\u544a\u53d8\u73b0\u5e73\u53f0\u7684\u6743\u5a01\u6392\u540d\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u4e0b\u8fd1\u671f\u53d1\u751f\u4e86\u4ec0\u4e48\u53ef\u80fd\u5f71\u54cd\u6392\u540d\u7684\u4e8b\u60c5\uff1a<\/p>\n\n\n\n<p>\u65e0\u8bba\u5982\u4f55\uff0c\u4e0e Q2 \u62a5\u544a\u76f8\u6bd4\uff0c\u4e0b\u4e00\u6b21\u6211\u4eec\u53d1\u5e03\u5e7f\u544a\u53d8\u73b0\u5e02\u573a\u62a5\u544a\u65f6\uff0c\u5c06\u6709\u5f88\u591a\u53d8\u5316\u503c\u5f97\u8ba8\u8bba\uff01<\/p>\n\n\n\n<p><a href=\"https:\/\/4079671.fs1.hubspotusercontent-na1.net\/hubfs\/4079671\/Infographic%202022%20Q2%20(3).pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/p>\n\n\n\n<p><strong>\u5173\u4e8eTenjin<\/strong><\/p>\n\n\n\n<p>Tenjin \u4e3a\u79fb\u52a8\u6e38\u620f\u548c\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1\u5546\u63d0\u4f9b\u514d\u8d39\u542f\u52a8\u3001\u8fb9\u6210\u957f\u8fb9\u4ed8\u8d39\u7684\u5e7f\u544a\u6d4b\u91cf\u670d\u52a1\u3002\u4f5c\u4e3a\u4e00\u5bb6&nbsp;<a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>\uff0c\u6211\u4eec\u5e2e\u52a9\u4e2d\u5c0f\u578b\u516c\u53f8\u901a\u8fc7\u8425\u9500\u6d1e\u5bdf\u529b\u8d85\u8d8a\u81ea\u6211\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0e\u5927\u578b\u51fa\u7248\u5546\u7ade\u4e89\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>The wait is over! The \u201cHyper-casual Games Insights for Advertisers\u201d infographic for 2022 Q1 is finally out. This time we have partnered with our friends from&nbsp;GameAnalytics&nbsp;to bring you day 1 and day 7 retention benchmark in this edition of the report. Let\u2019s explore how the hyper-casual market has changed compared to&nbsp;2021 Q3&nbsp;and go through the&#8230;<\/p>","protected":false},"author":5,"featured_media":8418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 ad networks to advertise Hyper-casual Games in 2022 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/top-10-ad-networks-to-advertise-hyper-casual-games-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 ad networks to advertise Hyper-casual Games in 2022 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The wait is over! The \u201cHyper-casual Games Insights for Advertisers\u201d infographic for 2022 Q1 is finally out. This time we have partnered with our friends from&nbsp;GameAnalytics&nbsp;to bring you day 1 and day 7 retention benchmark in this edition of the report. 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