{"id":8438,"date":"2021-11-15T06:03:00","date_gmt":"2021-11-15T06:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8438"},"modified":"2026-04-14T08:57:30","modified_gmt":"2026-04-14T08:57:30","slug":"hyper-casual-advertising-after-apple-changes-infographic-2021-q3","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-advertising-after-apple-changes-infographic-2021-q3\/","title":{"rendered":"\u82f9\u679c\u53d8\u9769\u540e\u7684\u8d85\u4f11\u95f2\u5e7f\u544a - \u4fe1\u606f\u56fe\u8868 2021 \u5e74\u7b2c\u4e09\u5b63\u5ea6"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11070\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-7.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e00\u5e74\u4e2d\u7684\u8fd9\u4e2a\u65f6\u8282\u53c8\u5230\u4e86\uff01\u6211\u4eec\u518d\u6b21\u53d1\u5e03\u4e86\u4e00\u4efd\u62a5\u544a\uff0c\u65e8\u5728\u5e2e\u52a9\u8d85\u4f11\u95f2\u6e38\u620f\u53d1\u884c\u5546\u5e94\u5bf9\u77ac\u606f\u4e07\u53d8\u7684\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u6240\u5e26\u6765\u7684\u6311\u6218\u3002\u4eca\u5e74\uff0c\u6211\u4eec\u91cd\u70b9\u5173\u6ce8\u4e86\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u5b63\u5ea6\u2014\u2014\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5f53\u65f6\u6574\u4e2a\u884c\u4e1a\u5145\u5206\u611f\u53d7\u5230\u4e86&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-15-new-challenges\/\">\u82f9\u679c\u7684\u9690\u79c1\u653f\u7b56\u53d8\u66f4<\/a>. \u6211\u4eec\u5df2\u5c06\u6240\u6709\u6d1e\u89c1\u6c47\u603b\u6210\u4e00\u5f20\u4e00\u76ee\u4e86\u7136\u7684\u4fe1\u606f\u56fe\uff0c\u4f9b\u5927\u5bb6\u67e5\u9605\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6309\u5e73\u53f0\u5212\u5206\u7684\u8d85\u4f11\u95f2\u5e7f\u544a\u652f\u51fa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u4e24\u5927\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u4e4b\u95f4\u7684\u5e7f\u544a\u652f\u51fa\u5206\u5e03\u6765\u770b\uff0cAndroid\u5e73\u53f0\u4e0a\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa\u7565\u9ad8\u4e8eiOS\u5e73\u53f0\uff0855% \u5bf9\u6bd4 45%\uff09\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6211\u4eec\u5386\u6765\u7684\u57fa\u51c6\u6d4b\u8bd5\u62a5\u544a\u4e2d\uff0c\u8fd9\u662f<strong>&nbsp;\u8fd9\u662fiOS\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa\u65b9\u9762\u9996\u6b21\u672a\u80fd\u8d85\u8d8aAndroid<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6309\u5e7f\u544a\u7f51\u7edc\u5212\u5206\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa<\/strong>\u5c31\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa\u6392\u540d\u800c\u8a00\uff0c\u67098\u5bb6\u5e7f\u544a\u7f51\u7edc\uff08AppLovin\u3001Mintegral\u3001Google Ads\u3001Facebook\u3001Unity Ads\u3001ironSource\u3001Vungle\u3001TikTok\uff09\u540c\u65f6\u8dfb\u8eabiOS\u548cAndroid\u7684\u524d\u5341\u540d\u3002 \u5c3d\u7ba1\u5982\u6b64\uff0c\u4ecd\u51fa\u73b0\u4e86\u4e00\u4e9b\u6709\u8da3\u7684\u8d8b\u52bf\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9996\u5148\uff0c\u5c3d\u7ba1\u8bb8\u591a\u5e7f\u544a\u7f51\u7edc\u5728\u5404\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u6295\u653e\u91d1\u989d\u5404\u4e0d\u76f8\u540c\uff0c,&nbsp;<strong>AppLovin&nbsp;<\/strong>\u5728 iOS \u548c Android \u4e0a\u5747\u5360\u4e3b\u5bfc\u5730\u4f4d\u3002.<\/li>\n\n\n\n<li>\u53ef\u4ee5\u7406\u89e3\u7684\u662f\uff0c\u7531\u4e8e\u8c37\u6b4c\u5e94\u7528\u5546\u5e97\u5728\u4e2d\u56fd\u65e0\u6cd5\u4f7f\u7528\uff0c,&nbsp;<strong>Google Ads<\/strong>&nbsp;\u5728Android\u6a21\u5f0f\u4e0b\u7684\u5e7f\u544a\u652f\u51fa\u8fdc\u9ad8\u4e8eiOS\u6a21\u5f0f\u3002\u8fd9\u4e00\u73b0\u8c61\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u5e7f\u544a\u652f\u51fa\u4e2d\u4e5f\u6709\u6240\u4f53\u73b0\uff0c&nbsp;<strong>Facebook<\/strong>.<\/li>\n\n\n\n<li>\u8fd9\u4f1a\u5bf9iOS\u4e0a\u7684\u5e7f\u544a\u7f51\u7edc\u652f\u51fa\u4ea7\u751f\u8fde\u9501\u53cd\u5e94\uff0c\u5176\u4e2d&nbsp;<strong>Mintegral&nbsp;<\/strong>\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa\u65b9\u9762\u6392\u540d\u7b2c\u4e8c\uff08\u5728Android\u4e2d\u6392\u540d\u7b2c\u4e94\uff09\u3002\u540c\u6837\uff0c,&nbsp;<strong>\u6d77\u6d0b\u53d1\u52a8\u673a<\/strong>&nbsp;\u5728iOS\u699c\u5355\u4e0a\u6084\u7136\u8dfb\u8eab\u524d\u5341\uff0c\u4f46\u5728Android\u699c\u5355\u4e0a\u5374\u672a\u4e0a\u699c\u3002.<\/li>\n\n\n\n<li>\u867d\u7136\u6709\u65f6\u88ab\u5938\u5927\uff0c\u4f46\u5176\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u663e\u7684&nbsp;<strong>\u82f9\u679c\u641c\u7d22\u5e7f\u544a<\/strong>&nbsp;\u8fd9\u4e00\u70b9\u4ece\u5b83\u5728iOS\u4e0a\u6392\u540d\u7b2c6\u4f4d\u5373\u53ef\u770b\u51fa\u3002.<\/li>\n\n\n\n<li>\u6b64\u5916\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u5546\u548c\u53d1\u884c\u5546\u5f00\u59cb\u63a2\u7d22\u5728&nbsp;<strong>TikTok<\/strong>, \u5176\u7f51\u7edc\u5728Android\u4e2d\u6392\u540d\u7b2c8\u4f4d\uff0c\u5728iOS\u4e2d\u6392\u540d\u7b2c9\u4f4d\u3002.<\/li>\n\n\n\n<li>\u5728Android\u4e0a\uff0c,&nbsp;<strong>MolocoAds&nbsp;<\/strong>\u548c&nbsp;<strong>AdColony&nbsp;<\/strong>\u5206\u522b\u4f4d\u5217\u7b2c9\u548c\u7b2c10\u540d\uff0c\u4f46\u672a\u51fa\u73b0\u5728iOS\u699c\u5355\u4e0a\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5404\u56fd\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u5e02\u573a\u7ec6\u5206\u65f6\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa\u7684\u4e3b\u8981\u5dee\u5f02\uff0c\u540c\u6837\u53d7\u5230\u4ee5\u4e0b\u56e0\u7d20\u7684\u5f71\u54cd\uff1a&nbsp;<strong>\u4e2d\u56fd<\/strong>. \u8be5\u56fd\u5728iOS\u5e7f\u544a\u652f\u51fa\u6392\u540d\u4e2d\u4f4d\u5217\u7b2c\u4e09\uff0c\u4f46\u5c3d\u7ba1\u2026\u2026\u7684\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u663e\uff0c\u5374\u5c1a\u672a\u8fdb\u5165Android\u699c\u5355\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-14-driving-the-rise-of-alternative-android-app-stores\/\">\u66ff\u4ee3\u65b9\u6848\uff1aAndroid\u95e8\u5e97<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N-Day All pLTV&nbsp;<strong>US&nbsp;<\/strong>\u548c&nbsp;<strong>\u65e5\u672c&nbsp;<\/strong>\u8fd9\u4e24\u4efd\u699c\u5355\u4e2d\uff0c\u8be5\u4f5c\u54c1\u5747\u4f4d\u5217\u7b2c1\u548c\u7b2c2\u540d\uff0c\u4f46\u8fd8\u6709\u5176\u4ed6\u4e00\u4e9b\u6392\u540d\u53d8\u5316\u8f83\u5927\u7684\u4f5c\u54c1\u3002.&nbsp;<strong>\u97e9\u56fd<\/strong>&nbsp;\u5728Android\u5e73\u53f0\u4e0a\uff0c\u5176\u8d85\u4f11\u95f2\u6e38\u620f\u5e7f\u544a\u652f\u51fa\u6392\u540d\u7b2c5\u4f4d\uff0c\u800c\u5728iOS\u5e73\u53f0\u4e0a\u5219\u8dcc\u81f3\u7b2c10\u4f4d\u3002.&nbsp;<strong>\u6fb3\u5927\u5229\u4e9a&nbsp;<\/strong>\u6070\u6070\u76f8\u53cd\uff08\u5728iOS\u4e2d\u6392\u540d\u7b2c5\uff0c\u5728Android\u4e2d\u6392\u540d\u7b2c10\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e2d\u56fd\u5916\uff0c\u552f\u4e00\u672a\u540c\u65f6\u51fa\u73b0\u5728\u8fd9\u4e24\u4efd\u540d\u5355\u4e0a\u7684\u5e02\u573a\u662f\u62c9\u4e01\u7f8e\u6d32\uff08LATAM\uff09\u8fd9\u4e00\u5e9e\u5927\u5e02\u573a\uff0c\u5373&nbsp;<strong>\u5df4\u897f<\/strong>, \uff0c\u5728Android\u4e0a\u6392\u540d\u7b2c7\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6700\u5927\u5316\u5173\u952e\u5e7f\u544a\u5e73\u53f0\u7684\u8868\u73b0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u662f\u5426\u5e0c\u671b\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325Applovin\u3001Mintegral\u3001ironSource\u4ee5\u53ca\u672c\u62a5\u544a\u4e2d\u5176\u4ed6\u5e73\u53f0\u5728\u60a8\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u4e2d\u7684\u6548\u679c\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u4e2a\u50bb\u95ee\u9898\uff0c\u5bf9\u5427\uff1f\u4f46\u8981\u505a\u5230\u8fd9\u4e00\u70b9\u6240\u9700\u7684\u6d1e\u89c1\uff0c\u5374\u662f\u5927\u578b\u51fa\u7248\u5546\u4e25\u52a0\u4fdd\u5bc6\u7684\u79d8\u5bc6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>\u73b0\u5728\u4e0d\u4e00\u6837\u4e86\uff01&nbsp;<\/strong><\/em><a href=\"https:\/\/meetings.hubspot.com\/carole12\/demo-session-with-growth-full-stack?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.80.1695095732931&amp;__hsfp=2360007836\"><em><strong>\u9884\u7ea6\u6f14\u793a<\/strong><\/em><\/a><em><strong>&nbsp;\u4e0e&nbsp;<\/strong><\/em><a href=\"https:\/\/growthfullstack.com\/\"><em><strong>Growth FullStack\uff08\u5168\u6808\u589e\u957f\uff09 \u65b9\u6848&nbsp;<\/strong><\/em><\/a><em><strong>\u4e86\u89e3\u5177\u4f53\u65b9\u6cd5\u3002.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;\u5982\u6709\u4efb\u4f55\u95ee\u9898\u6216\u53cd\u9988\uff0c\u8bf7\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1920\" height=\"4178\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=1920%2C4178&#038;ssl=1\" alt=\"\" class=\"wp-image-8995\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=138%2C300&amp;ssl=1 138w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=471%2C1024&amp;ssl=1 471w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=768%2C1671&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=706%2C1536&amp;ssl=1 706w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=941%2C2048&amp;ssl=1 941w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-16.png?resize=6%2C12&amp;ssl=1 6w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time of the year already! Once again we have created a report to help hyper-casual publishers navigate the challenges of the ever-changing mobile industry. This year, we focus on the most interesting quarter: the third quarter, when the industry felt the full effect of&nbsp;Apple\u2019s privacy changes. We have presented all of the insight&#8230;<\/p>","protected":false},"author":5,"featured_media":8440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic 2021 Q3 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore key trends in hyper-casual advertising after Apple&#039;s privacy changes with Q3 2021 data and actionable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-advertising-after-apple-changes-infographic-2021-q3\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic 2021 Q3 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore key trends in hyper-casual advertising after Apple&#039;s privacy changes with Q3 2021 data and actionable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-advertising-after-apple-changes-infographic-2021-q3\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-15T06:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:57:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2021\/11\/infographic-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" 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