{"id":8450,"date":"2021-07-21T06:26:00","date_gmt":"2021-07-21T06:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8450"},"modified":"2026-04-14T08:56:49","modified_gmt":"2026-04-14T08:56:49","slug":"hyper-casual-benchmark-report-h1-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-benchmark-report-h1-2020\/","title":{"rendered":"\u8d85\u4f11\u95f2\u57fa\u51c6\u62a5\u544a\uff1aH1 2020"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=1024%2C307&#038;ssl=1\" alt=\"2024 \u5e74\u4ece &quot;\u8d85\u7ea7 &quot;\u5230 &quot;\u6df7\u5408&quot;--\u6309\u5e73\u53f0\u3001\u5e7f\u544a\u7f51\u7edc\u548c\u56fd\u5bb6\u6392\u540d\u5206\u5217\u7684\u5e7f\u544a\u652f\u51fa\u548c CPI\" class=\"wp-image-11072\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-8.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e86\u89e3\u5982\u4f55\u83b7\u53d6\u6211\u4eec\u6700\u65b0\u4e00\u671f\u7684&nbsp;<a href=\"http:\/\/bit.ly\/2YjvZQk\">\u57fa\u51c6\u6d4b\u8bd5\u62a5\u544a<\/a>&nbsp;\uff08\u5728&nbsp;<strong>2021<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u53d1\u5e03\u76842020\u5e74\u4e0a\u534a\u5e74\u8d85\u4f11\u95f2\u6e38\u620f\u57fa\u51c6\u62a5\u544a\u73b0\u5df2\u51fa\u7089\uff0c\u60a8\u53ef\u901a\u8fc7\u4e0b\u65b9\u94fe\u63a5\u4e0b\u8f7d\u3002 \u62a5\u544a\u4e2d\u5305\u542b2020\u5e74\u4e0a\u534a\u5e74\u8d85\u4f11\u95f2\u6e38\u620f\u7684CPI\uff08\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff09\u548c\u4e2d\u4f4d\u6570IPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u6536\u5165\uff09\u6570\u636e\uff0c\u5e76\u6309\u4e3b\u8981\u56fd\u5bb6\u548c\u5e7f\u544a\u7f51\u7edc\u8fdb\u884c\u4e86\u7ec6\u5206\u3002\u6b64\u5916\uff0c\u60a8\u8fd8\u5c06\u770b\u5230\u6309\u5e7f\u544a\u652f\u51fa\u548c\u5e7f\u544a\u6536\u5165\u6392\u540d\u7684\u9876\u7ea7\u5e7f\u544a\u7f51\u7edc\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e74\u4e0a\u534a\u5e74\u91cd\u5927\u4e8b\u4ef6\u5c42\u51fa\u4e0d\u7a77\u3002\u5176\u4e2d\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u5f53\u5c5e\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u3002\u6211\u4eec\u505a\u4e86\u4e00\u9879&nbsp;<a href=\"https:\/\/blog.tenjin.com\/covid-19-hyper-casual-in-2020\/\">\u9762\u677f<\/a>&nbsp;\u5173\u4e8e\u65b0\u51a0\u75ab\u60c5\u53ca\u5176\u5bf9\u8d85\u4f11\u95f2\u6e38\u620f\u9886\u57df\u7684\u5f71\u54cd\uff08\u622a\u81f3\u672c\u62a5\u544a\u53d1\u5e03\u524d\uff09\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u62a5\u544a\u4e2d\u6211\u4eec\u56de\u7b54\u4e86\u4ee5\u4e0b\u90e8\u5206\u95ee\u9898\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6392\u540d\u524d10\u7684\u56fd\u5bb6\u53ca\u5e7f\u544a\u7f51\u7edc\u7684CPI\u5206\u522b\u662f\u591a\u5c11\uff1f<br>\u6309\u5e7f\u544a\u652f\u51fa\u548c\u5e7f\u544a\u6536\u5165\u8ba1\u7b97\uff0c\u6392\u540d\u524d\u5341\u7684\u5e7f\u544a\u7f51\u7edc\u6709\u54ea\u4e9b\uff1f<br>\u5341\u5927\u5e7f\u544a\u7f51\u7edc\u7684IPM\u5206\u522b\u662f\u591a\u5c11\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5e0c\u671b\u8fd9\u4e9b\u5185\u5bb9\u80fd\u5bf9\u60a8\u7684\u53d8\u73b0\u548c\u7528\u6237\u83b7\u53d6\u7b56\u7565\u6709\u6240\u5e2e\u52a9\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" style=\"background-color:#6bb4e1\">\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out how to get your copy of our latest&nbsp;benchmark report&nbsp;for&nbsp;2021. Our hyper-casual benchmark report for H1 2020 is here; you can download it below. Inside you find median CPIs and IPMs for hyper-casual games with the breakdown per top country and ad network for the first six months of 2020. Plus, you will find&#8230;<\/p>","protected":false},"author":9,"featured_media":8451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report 2020 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore the H1 2020 hyper-casual benchmark report with insights into CPI, retention, monetization, and market performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-benchmark-report-h1-2020\/\" \/>\n<meta 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