{"id":8455,"date":"2021-06-24T06:31:00","date_gmt":"2021-06-24T06:31:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8455"},"modified":"2023-11-02T04:56:12","modified_gmt":"2023-11-02T04:56:12","slug":"ios-15-new-challenges","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/ios-15-new-challenges\/","title":{"rendered":"iOS 14.6 \u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4e86\u65b0\u7684\u5e2e\u52a9\uff0c\u4e5f\u5e26\u6765\u4e86\u65b0\u7684\u6311\u6218"},"content":{"rendered":"<p class=\"translation-block\">iOS 14.6 \u7684\u91c7\u7528\u7387\u8fbe\u5373\u5c06\u7a81\u7834 50% \u7684\u5927\u5173\u3002\u6beb\u4e0d\u5947\u602a\uff0c\u91c7\u7528\u7387\u548c\u5e7f\u544a\u652f\u51fa\u4e4b\u95f4\u5b58\u5728\u76f4\u63a5\u76f8\u5173\u6027\u3002\u5f88\u5927\u4e00\u90e8\u5206\u539f\u56e0\u662f\u5e7f\u544a\u4e3b\u4e0d\u613f\u5728 <a href=\"http:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\" target=\"_self\">SKAdNetwork<\/a> \u4e0a\u82b1\u8d39\u5927\u91cf\u9884\u7b97\u3002\u6295\u653e\u56e2\u961f\u4eec\u00a0<a href=\"https:\/\/ghostwhite-antelope-160361.hostingersite.com\/blog\/ios-14-mmp-free-publisher-guide\/\" target=\"_self\">\u6b63\u5728\u4f7f\u7528\u4ed6\u4eec\u7684\u9884\u7b97\u6765\u63a8\u5e7f\u66f4\u53ef\u8861\u91cf\u7684 Android \u5e94\u7528\u7a0b\u5e8f<\/a>\u3002\u800c\u957f\u591c\u5c3d\u5934\u7684\u4e00\u4e1d\u66d9\u5149\uff0c\u662f\u5728 iOS 15 \u4e4b\u540e\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u76f4\u63a5\u6536\u5230 SKAdNetwork \u7684\u56de\u8c03\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\u7684\u8ff9\u8c61\u8868\u660e\uff0c\u5728\u8425\u9500\u56e2\u961f\u5f04\u6e05\u695a\u5982\u4f55\u901a\u8fc7 SKAdNetwork \u8fdb\u884c\u53ef\u76c8\u5229\u7684\u7684\u5e7f\u544a\u6295\u653e\u4e4b\u524d\uff0ciOS \u652f\u51fa\u5c06\u7ee7\u7eed\u4e0b\u964d\u3002\u5f53\u7136\uff0c\u4e00\u4e2a\u5f88\u5173\u952e\u90e8\u5206\u662f SKAdNetwork \u5c06\u4f1a\u5982\u4f55\u53d1\u5c55\u3002Apple \u6700\u8fd1\u5ba3\u5e03\u7684\u5411\u5e7f\u544a\u4e3b\u53d1\u9001\u56de\u8c03\u7684\u9009\u9879\uff0c\u7edd\u5bf9\u662f\u5728\u63d0\u4f9b\u66f4\u591a\u900f\u660e\u5ea6\u7684\u65b9\u5411\u4e0a\u6b63\u786e\u7684\u4e00\u6b65\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS 15 \u4f7f SKAdNetwork \u5bf9\u5e7f\u544a\u4e3b\u66f4\u52a0\u900f\u660e<\/h2>\n\n\n\n<p>WWDC 2021 \u5e26\u6765\u4e86\u671f\u5f85\u5df2\u4e45\u7684\u91cd\u5927 SKAdNetwork \u516c\u544a\u3002\u5728 iOS 15 \u4e0a\u7ebf\u540e\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u9009\u62e9\u76f4\u63a5\u63a5\u6536\u4efb\u4f55 SKAdNetwork \u56de\u8c03\u7684\u526f\u672c\uff08<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/configuring_an_advertised_app\">\u6765\u6e90<\/a>\uff09\uff0c\u8fd9\u53ef\u4ee5\u6539\u5584\u5f88\u591a\u65b9\u9762\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f00\u53d1\u56e2\u961f\u53ef\u4ee5\u5728\u4ed6\u4eec\u7684\u6570\u636e\u4ed3\u5e93\u4e2d\u770b\u5230\u66f4\u7cbe\u7ec6\u7684\u56de\u8c03\u6570\u636e\uff0c\u5982\u679c\u4f7f\u7528 Tenjin\uff0c DataVault \u5c31\u80fd\u83b7\u5f97\u540c\u6837\u7684\u6570\u636e\u3002<\/li>\n\n\n\n<li>\u5f00\u53d1\u56e2\u961f\u80fd\u591f\u9a8c\u8bc1\u5e7f\u544a\u7f51\u7edc\u7684\u8ba1\u8d39\u548c\u53d1\u7968\u8be6\u60c5\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=1600%2C800&#038;ssl=1\" alt=\"\" class=\"wp-image-8457\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-12.png?resize=18%2C9&amp;ssl=1 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u901a\u8fc7\u6b64\u6b21\u7684\u66f4\u65b0\uff0cApple \u5de9\u56fa\u4e86\u5176\u4f5c\u4e3a\u552f\u4e00\u5f52\u56e0\u6570\u636e\u63d0\u4f9b\u5546\u7684\u5730\u4f4d\uff0c\u5e76\u52a0\u901f\u4e86 Facebook \u7b49\u81ea\u5f52\u56e0\u6e20\u9053\u7684\u89d2\u8272\u8f6c\u53d8\u3002\u6b64\u5916\uff0cMMP \u4eec\u5c06\u5f00\u59cb\u6539\u53d8\u4ed6\u4eec\u7684\u89d2\u8272&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/\">\u8fd9\u91cc<\/a>\u3002\u5728 iOS 15 \u4e2d\uff0c\u65e0\u8bba\u516c\u53f8\u89c4\u6a21\u5927\u5c0f\uff0c\u4efb\u4f55\u5f00\u53d1\u56e2\u961f\u90fd\u53ef\u4ee5\u5728 iOS \u4e0a\u4f7f\u7528\u5b89\u88c5\u5f52\u56e0\u56de\u8c03\u3002\u81ea\u5f52\u56e0\u6e20\u9053\u4e0d\u518d\u6709\u592a\u591a\u7684\u4f9d\u636e\u6765\u8fdb\u884c\u81ea\u6211\u5f52\u56e0\u3002\u5f00\u53d1\u56e2\u961f\u53ef\u4ee5\u642d\u5efa\u4e00\u4e2a\u57fa\u7840\u8bbe\u65bd\u6765\u83b7\u53d6\u3001\u5904\u7406\u548c\u5206\u6790 SKAdNetwork \u7684\u56de\u8c03\u6570\u636e\uff0c\u800c\u4e0d\u5fc5\u62c5\u5fc3\u81ea\u5f52\u56e0\u6e20\u9053\u65e2\u5f53\u88c1\u5224\u53c8\u5f53\u8fd0\u52a8\u5458\u7684\u60c5\u5f62\u3002<\/p>\n\n\n\n<p>\u65b0\u7248\u672c\u7684 iOS \u901a\u5e38\u5728\u79cb\u5b63\u53d1\u5e03\uff0c\u6700\u6709\u53ef\u80fd\u5728 9 \u6708\u53d1\u5e03\u3002\u8fd9\u5c06\u662f\u4e00\u4e2a\u79ef\u6781\u7684\u66f4\u65b0\uff0c\u975e\u5e38\u503c\u5f97\u671f\u5f85\u3002\u4f46\u662f\uff0c\u8bf7\u8bb0\u4f4f\uff0c\u66f4\u591a\u7684\u6570\u636e\u4f1a\u5e26\u6765\u66f4\u591a\u7684\u6311\u6218\u3002Tenjin \u5c06\u4e3a\u6b64\u7248\u672c\u6784\u5efa\u76f8\u5173\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u4ee5\u4fbf\u5f00\u53d1\u56e2\u961f\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u83b7\u53d6\u548c\u5206\u6790\u6240\u6709\u8fd9\u4e9b\u6570\u636e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6570\u636e\u8c03\u8c10\u5c06\u6210\u4e3a iOS 15 \u7684\u4e3b\u8981\u6311\u6218<\/h2>\n\n\n\n<p>iOS 15 \u4e3a SKAdNetwork \u6570\u636e\u96c6\u5e26\u6765\u4e86\u900f\u660e\u5ea6\uff0c\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740 iOS 14 \u4e4b\u524d\u7684 UA \u62a5\u544a\u53c8\u56de\u6765\u4e86\u3002iOS 15 \u7ed9\u5e7f\u544a\u4e3b\u4eec\u7684\u4f9d\u65e7\u662f\u5206\u6563\u7684\u6570\u636e\uff0c\u9700\u8981\u81ea\u5df1\u8fdb\u884c\u7ec4\u88c5\u3002\u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<p>SKAdNetwork \u7684\u5e7f\u544a\u7cfb\u5217 ID \u4e0e\u5e7f\u544a\u7f51\u7edc\u7684&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/verifying_an_install-validation_postback\">\u5e7f\u544a\u7cfb\u5217 ID<\/a>\u4e0d\u540c\u3002SKAdNetwork \u6709\u5f52\u56e0\u6570\u636e\uff0c\u800c\u5e7f\u544a\u7f51\u7edc\u6709\u5e7f\u544a\u7cfb\u5217\u7684\u652f\u51fa\u548c\u4ed6\u4eec\u81ea\u5df1\u7684\u6d3b\u52a8\u7cfb\u5217\u5143\u6570\u636e\u3002\u5982\u679c\u60a8\u60f3\u8ba1\u7b97\u5e7f\u544a\u7cfb\u5217\u7ef4\u5ea6\u4e0a\u7684 CPI \u7b49\u7b80\u5355\u6307\u6807\uff0c\u5219\u9700\u8981\u5c06\u5b83\u4eec\u6620\u5c04\u5728\u4e00\u8d77\u3002\u5e7f\u544a\u7f51\u7edc\u53ef\u4ee5\u4e3a\u60a8\u8ba1\u7b97\u8fd9\u4e9b\uff0c\u4f46\u636e\u6211\u4eec\u6240\u77e5\uff0c\u5e7f\u544a\u4e3b\u4eec\u540c\u6837\u5e0c\u671b\u4f7f\u7528\u4ed6\u4eec\u4ece Apple \u6536\u5230\u7684\u6570\u636e\u8fdb\u884c\u5185\u90e8\u8ba1\u7b97\uff0c\u6765\u9a8c\u8bc1\u548c\u786e\u4fdd\u81ea\u5df1\u4e0d\u4f1a\u4e3a\u65e0\u6548\u6295\u653e\u4ed8\u8d39\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u4e2a\u4f8b\u5b50\u4f1a\u6709\u70b9\u590d\u6742\u3002\u7528\u4e8e\u6548\u679c\u8425\u9500\u7684 SKAdNetwork \u4e3a\u6570\u4e0d\u591a\u7684\u4f18\u70b9\u4e4b\u4e00\u662f&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/verifying_an_install-validation_postback\">source-app-id \u6570\u636e<\/a>\u3002\u4f20\u7edf\u4e0a\uff0c\u7b2c\u4e09\u65b9\u5e7f\u544a\u7f51\u7edc\u4e0d\u4f1a\u900f\u9732\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\u6765\u6e90\uff0c\u4e8b\u5b9e\u4e5f\u8bc1\u660e Apple \u63a8\u51fa SKAdNetwork \u5e76\u4e0d\u4f1a\u6539\u53d8\u4ed6\u4eec\u7684\u60f3\u6cd5\u3002\u5e7f\u544a\u7f51\u7edc\u4ecd\u7136\u4e0d\u613f\u610f\u5c06 SKAdNetworks \u56de\u4f20\u4e2d\u7684\u5e94\u7528\u7a0b\u5e8f\u6765\u6e90\u6570\u636e\u5171\u4eab\u7ed9\u5f00\u53d1\u56e2\u961f\u6216 MMP\u3002\u4f46\u662f\uff0ciOS 15 \u786e\u5b9e\u5141\u8bb8\u5e7f\u544a\u4e3b\u76f4\u63a5\u4ece Apple \u83b7\u53d6\u6b64\u6570\u636e\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u80fd\u591f\u4f7f\u7528\u6e90\u5e94\u7528\u7684\u5143\u6570\u636e\u3002\u5c06\u8fd9\u4e9b\u6570\u636e\u96c6\u5408\u8fde\u63a5\u5728\u4e00\u8d77\u53d6\u51b3\u4e8e\u5f00\u53d1\u56e2\u961f\uff0c\u8fd9\u4e2a\u9009\u9879\u7684\u51fa\u73b0\u4e5f\u662f\u4e00\u4e2a\u503c\u5f97\u5e86\u5e78\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<p>\u5728 Tenjin\uff0c\u6211\u4eec\u5e0c\u671b\u786e\u4fdd\u8fd9\u4e9b\u6570\u636e\u6709\u52a9\u4e8e\u5e94\u7528\u53d1\u884c\u56e2\u961f\u56f4\u7ed5\u5176 UA \u6d3b\u52a8\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002\u8fd9\u4e0d\u4ec5\u9700\u8981\u5b58\u50a8\u6570\u636e\uff0c\u8fd8\u9700\u8981\u63d0\u4f9b\u5de5\u5177\u548c\u57f9\u8bad\u6765\u8c03\u8c10\u805a\u5408\u7684\u6d88\u8017\u6570\u636e\u3001SKAdNetwork \u548c\u786e\u5b9a\u6027\u5f52\u56e0\u7684\u591a\u6e90\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5df2\u7ecf\u4e0e\u4e00\u4e9b\u73b0\u6709\u5ba2\u6237\u63a5\u89e6\uff0c\u4e86\u89e3\u4ed6\u4eec\u5728 iOS 15 \u4e4b\u540e\u8fdb\u884c\u6570\u636e\u5206\u6790\u7684\u60f3\u6cd5\u3002\u5982\u679c\u60a8\u60f3\u5728\u6211\u4eec\u7684 iOS 15 \u4ea7\u54c1\u89c4\u5212\u4e2d\u770b\u5230\u67d0\u4e9b\u4ea7\u54c1\u529f\u80fd\uff0c\u6b22\u8fce\u968f\u65f6\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>iOS 14.6 \u7684\u91c7\u7528\u7387\u5df2\u8fbe\u5230 50% \u5927\u5173\u3002\u4e0d\u8db3\u4e3a\u5947\u7684\u662f\uff0c\u91c7\u7528\u7387\u4e0e\u5e7f\u544a\u652f\u51fa\u4e4b\u95f4\u5b58\u5728\u76f4\u63a5\u5173\u8054\uff08\u8be6\u7ec6\u56fe\u8868\u8bf7\u89c1\u6587\u7ae0\uff09\u3002\u8fd9\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u662f\u7531\u4e8e\u5e7f\u544a\u5546\u4e0d\u613f\u5728 SKAdNetwork \u4e0a\u82b1\u8d39\u5927\u91cf\u9884\u7b97\u3002\u4e0e iOS \u76f8\u53cd\uff0c\u5f00\u53d1\u4eba\u5458...<\/p>","protected":false},"author":5,"featured_media":8456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/ios-15-new-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising iOS 14.6 adoption rate lowers iOS ad spend. iOS 15 helps advertisers but also introduces new challenges - Tenjin\" \/>\n<meta property=\"og:description\" content=\"The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on\u00a0SKAdNetwork. 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