{"id":8465,"date":"2021-04-19T06:51:00","date_gmt":"2021-04-19T06:51:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8465"},"modified":"2026-04-14T08:55:33","modified_gmt":"2026-04-14T08:55:33","slug":"ios-14-5-the-imminent-role-change-of-facebook-mmps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","title":{"rendered":"iOS 14.5\uff1aFacebook MMP \u7684\u89d2\u8272\u8f6c\u53d8\u8feb\u5728\u7709\u776b"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>SKAdNetwork \u7684\u63a8\u51fa\u6781\u5927\u5730\u6539\u53d8\u4e86 Facebook MMPs\uff08\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff09\u5728\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\u3002\u76ee\u524d\uff0c\u4f7f\u7528 Facebook MMP \u4e0e Facebook \u516c\u5f00\u63d0\u4f9b\u7684\u5de5\u5177\u6ca1\u6709\u4efb\u4f55\u533a\u522b\u3002\u6211\u4eec\u8ba4\u4e3a\uff0ciOS 14.5 \u548c SKAdNetwork \u4e3a\u53c2\u4e0e\u5e7f\u544a\u6d4b\u91cf\u7684\u6bcf\u4e2a\u4eba\u63d0\u4f9b\u4e86\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\uff0c\u5e76\u4e3a\u79fb\u52a8\u53d1\u5e03\u5546\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u9009\u62e9\u3002\u6b64\u5916\uff0c\u7531\u4e8e Facebook \u5e0c\u671b\u5728\u9690\u79c1\u4fdd\u62a4\u65b9\u9762\u683c\u5916\u8c28\u614e\uff0c\u56e0\u6b64\u6570\u636e\u5c06\u4ec5\u5728\u805a\u5408\u5c42\u9762\u5171\u4eab\uff0c\u8fd9\u6709\u5229\u4e8e\u6280\u672f\u548c\u7cbe\u901a\u5e7f\u544a\u7684\u5f00\u53d1\u8005\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u82f9\u679c\u516c\u53f8\u63a8\u51fa SKAdNetwork \u4e4b\u540e\uff0cFacebook \u662f\u6700\u65e9\u5ba3\u5e03\u8f6c\u5411 SKAdNetwork \u7684\u5e7f\u544a\u7f51\u7edc\u4e4b\u4e00\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u770b\u770b Facebook \u96c6\u6210\u7684\u4e09\u4e2a\u5173\u952e\u7ec4\u4ef6\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u53d8\u5316\u5982\u4f55\u4f7f iOS \u5f00\u53d1\u4eba\u5458\u80fd\u591f\u5728 Facebook \u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u800c\u65e0\u9700\u4f7f\u7528 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Attribution\uff08\u5f52\u56e0\uff09<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/04\/ios14_01--2-.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 iOS 14.5 \u4e4b\u524d\uff0cFacebook \u5b8c\u5168\u4f9d\u8d56 IDFA \u8fdb\u884c\u5e7f\u544a\u6d4b\u91cf\u3002\u4e3a\u4e86\u83b7\u53d6\u5f52\u56e0\u6570\u636e\uff0cMMP \u901a\u8fc7 IDFA \u5411 Facebook \u72ec\u5bb6 API \u53d1\u9001\u4fe1\u606f\uff0c\u4ee5\u83b7\u53d6\u4e0e Facebook \u5e7f\u544a\u4e92\u52a8\u7684\u8bbe\u5907\u7684\u70b9\u51fb\u5f52\u56e0\u6570\u636e\u3002.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/04\/ios14_02--1-.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e Facebook \u8ba1\u5212\u5728\u6240\u6709 iOS 14.5 \u63a8\u5e7f\u6d3b\u52a8\u4e2d\u4f7f\u7528 SKAdnetwork (<a href=\"https:\/\/www.facebook.com\/business\/news\/preparing-our-partners-for-ios-14-launch\">\u6765\u6e90<\/a>)\uff0c\u53ea\u6709 Apple \u53ef\u4ee5\u4e3a Facebook \u8fdb\u884c\u5f52\u56e0\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cFacebook \u4f1a\u4ece Apple \u6536\u5230 SKAdNetwork \u7684\u56de\u4f20\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u5176\u4eea\u8868\u677f\u548c API \u7684\u5f52\u56e0\u6765\u6e90\u3002\u6b64\u5916\uff0cFacebook \u4e0d\u6253\u7b97\u5c06\u539f\u59cb SKAdNetwork \u56de\u4f20\u4fe1\u606f\u4f20\u9012\u7ed9\u4efb\u4f55\u7b2c\u4e09\u65b9\uff0c\u5305\u62ec Facebook MMP\u3002\u8fd9\u610f\u5473\u7740\uff0cFacebook MMP \u548c\u975e MMP\uff08\u4e00\u822c\u5f00\u53d1\u4eba\u5458\uff09\u5728\u57fa\u4e8e Facebook \u8425\u9500 API \u6784\u5efa\u5206\u6790\u65f6\u90fd\u662f\u5e73\u7b49\u7684\u3002\u4e24\u8005\u90fd\u5c06\u4f7f\u7528\u6765\u81ea\u516c\u5f00 API \u7684\u76f8\u540c\u53ef\u7528\u6570\u636e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5929\u795e\u7684 SDK \u5185\u7f6e\u4e86&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/tracking\/sk_adnetwork.html\">\u652f\u6301<\/a>&nbsp;SKAdnetwork\uff0c\u5b9e\u73b0\u4e86\u4e0e Facebook \u548c\u82f9\u679c\u516c\u53f8\u7684\u6574\u5408\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u62a5\u544a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u6709 MMP \u5c06\u65e0\u6cd5\u518d\u8861\u91cf Facebook SKAdNetwork \u8425\u9500\u6d3b\u52a8\u7684\u7559\u5b58\u7387\u3001\u6295\u8d44\u56de\u62a5\u7387\u548c LTV \u7b49\u534f\u540c\u6307\u6807\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6765\u81ea iOS 14.5 SKAdNetwork \u5b9e\u73b0\u7684 Facebook \u6307\u6807\u57fa\u4e8e\u6c47\u603b\u6570\u636e\uff0c\u4efb\u4f55\u5f00\u53d1\u4eba\u5458\u6216\u6709\u8bbf\u95ee\u6743\u9650\u7684\u7b2c\u4e09\u65b9\u90fd\u53ef\u4ee5\u516c\u5f00\u8fd9\u4e9b\u6570\u636e\u3002\u7531\u4e8e\u4e0a\u6587\u89e3\u91ca\u7684\u5f52\u56e0\u65b9\u6cd5\u7684\u53d8\u5316\uff0c\u4f60\u53ef\u80fd\u4f1a\u770b\u5230\u4eca\u5929\u7684\u67d0\u4e9b\u6807\u51c6\u5316\u6307\u6807\u6709\u6240\u53d8\u5316\uff0c\u4f46\u5927\u90e8\u5206\u5f52\u56e0\u5c06\u7531 Apple \u4e3a Facebook \u63a7\u5236\uff0c\u5e76\u4e14\u53ea\u80fd\u5728\u6c47\u603b\u5c42\u9762\u4f7f\u7528\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53cb\u60c5\u63d0\u9192,&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-14-5-measure-skadnetwork-conversion-values-for-free\/\">\u5929\u795e\u5ba2\u6237\u4e0d\u6536\u53d6\u6c47\u603b\u6570\u636e\u548c SKAdNetwork \u6570\u636e\u7684\u8d39\u7528<\/a>, \u56e0\u6b64\uff0cFacebook \u4e0a\u7684 SKAdNetwork \u6d4b\u91cf\u57fa\u672c\u4e0a\u662f\u514d\u8d39\u7684\u3002\u6b64\u5916\uff0c\u5982\u679c Facebook \u901a\u8fc7\u516c\u5f00\u53ef\u7528\u7684 API \u5171\u4eab\u8f6c\u6362\u503c\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5c31\u53ef\u4ee5\u5c06 LTV \u548c ROI \u4f5c\u4e3a\u6a21\u578b\u7684\u4e00\u90e8\u5206\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.com\/attribution-modeling-ios\/\">\u5f52\u56e0\u5efa\u6a21<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4f18\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook \u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e09\u79cd\u4ea7\u54c1\u9009\u9879\uff0c\u7528\u4e8e\u53d1\u9001\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u4e8b\u4ef6\uff08\u5982<a href=\"https:\/\/www.facebook.com\/business\/help\/670955636925518\">\u6765\u6e90<\/a>):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook SDK<\/li>\n\n\n\n<li>\u4ece\u5408\u4f5c\u4f19\u4f34\u5e94\u7528\u7a0b\u5e8f\u5bfc\u5165<\/li>\n\n\n\n<li>\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u670d\u52a1\u5668\u8fdb\u884c\u5b9a\u5236<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5929\u795e\u5229\u7528\u53ef\u5b9a\u5236\u9009\u9879\u5728 Facebook \u9762\u677f\u4e0a\u521b\u5efa\u8f6c\u6362\u503c\u6a21\u5f0f\u3002\u65e0\u8bba MMP \u7684\u6392\u4ed6\u6027\u72b6\u6001\u5982\u4f55\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u80fd\u5b9e\u73b0\u76f8\u540c\u7684\u96c6\u6210\u3002\u81ea\u5b9a\u4e49\u9009\u9879\u652f\u6301<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b89\u88c5 (MAI)\uff1b;<\/li>\n\n\n\n<li>\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6 (AEO)\uff1b;<\/li>\n\n\n\n<li>\u4ef7\u503c (VO)\uff1b;<\/li>\n\n\n\n<li>\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u5b89\u88c5\uff08\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6 MAI\uff09\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u6df1\u77e5\u8fd9\u5bf9\u6240\u6709 iOS \u5e7f\u544a\u5ba2\u6237\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u6539\u53d8\uff0c\u56e0\u6b64\u6240\u6709\u5929\u795e\u5ba2\u6237\u90fd\u53ef\u4ee5\u83b7\u5f97\u4e13\u95e8\u7684\u57f9\u8bad\uff0c\u5e2e\u52a9\u5ba2\u6237\u8fdb\u884c\u8bbe\u7f6e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u9700\u62a5\u540d\u53c2\u52a0\u57f9\u8bad\uff0c\u8bf7\u81f4\u51fd&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;\u4e0e\u2018<strong>#519 Facebook SKAdNetwork \u6d4b\u91cf\u7b80\u4ecb<\/strong>\u2019\u5728\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u4e2d\u6ce8\u660e''\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u82f9\u679c\u516c\u53f8\u7684 SKAdNetwork \u5df2\u7ecf\u6539\u53d8\u4e86\u79fb\u52a8\u5206\u6790\u7684\u683c\u5c40\uff0c\u5728\u8fd9\u4e2a\u65b0\u4e16\u754c\u91cc\uff0c\u5e7f\u544a\u7f51\u7edc\u548c\u79fb\u52a8\u51fa\u7248\u5546\u7684\u8fd0\u8425\u65b9\u5f0f\u5c06\u53d1\u751f\u66f4\u5927\u7684\u53d8\u5316\u3002MMP \u7684\u89d2\u8272\u8f6c\u53d8\u8feb\u5728\u7709\u776b\u3002\u5929\u8fdb\u6b63\u5728\u8fce\u63a5\u8fd9\u4e00\u53d8\u5316\uff0c\u5e76\u5c06\u7ee7\u7eed\u521b\u65b0\uff0c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u5e94\u5bf9\u65b0\u7684\u6311\u6218\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and&#8230;<\/p>","protected":false},"author":11,"featured_media":8466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook MMPs IOS 14.5 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook MMPs IOS 14.5 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T06:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:55:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Makoto Taguchi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Makoto Taguchi\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/\"},\"author\":{\"name\":\"Makoto Taguchi\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/a7a84274b4f040d13501c571773af920\"},\"headline\":\"iOS 14.5: The imminent role change of Facebook MMPs\",\"datePublished\":\"2021-04-19T06:51:00+00:00\",\"dateModified\":\"2026-04-14T08:55:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg\",\"articleSection\":[\"Mobile Marketing Trends\",\"SKAdNetwork\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/\",\"name\":\"Facebook MMPs IOS 14.5 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg\",\"datePublished\":\"2021-04-19T06:51:00+00:00\",\"dateModified\":\"2026-04-14T08:55:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg\",\"width\":2000,\"height\":1125},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/ios-14-5-the-imminent-role-change-of-facebook-mmps\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iOS 14.5: The imminent role change of Facebook MMPs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/a7a84274b4f040d13501c571773af920\",\"name\":\"Makoto Taguchi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc0ea4ea43fc0513be25b264bfd253b45d05c03e811b072a1c1620656546eddd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc0ea4ea43fc0513be25b264bfd253b45d05c03e811b072a1c1620656546eddd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc0ea4ea43fc0513be25b264bfd253b45d05c03e811b072a1c1620656546eddd?s=96&d=mm&r=g\",\"caption\":\"Makoto Taguchi\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/makototaguchi1110\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook MMPs IOS 14.5 | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","og_locale":"zh_CN","og_type":"article","og_title":"Facebook MMPs IOS 14.5 | Tenjin","og_description":"The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...","og_url":"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","og_site_name":"Tenjin","article_published_time":"2021-04-19T06:51:00+00:00","article_modified_time":"2026-04-14T08:55:33+00:00","og_image":[{"width":2000,"height":1125,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg","type":"image\/jpeg"}],"author":"Makoto Taguchi","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Makoto Taguchi","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/"},"author":{"name":"Makoto Taguchi","@id":"https:\/\/tenjin.com\/#\/schema\/person\/a7a84274b4f040d13501c571773af920"},"headline":"iOS 14.5: The imminent role change of Facebook MMPs","datePublished":"2021-04-19T06:51:00+00:00","dateModified":"2026-04-14T08:55:33+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/"},"wordCount":637,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg","articleSection":["Mobile Marketing Trends","SKAdNetwork"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","url":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","name":"Facebook MMPs IOS 14.5 | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg","datePublished":"2021-04-19T06:51:00+00:00","dateModified":"2026-04-14T08:55:33+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iOS-14.5-The-imminent-role-change-of-Facebook-MMPs.jpeg","width":2000,"height":1125},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"iOS 14.5: The imminent role change of Facebook MMPs"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/a7a84274b4f040d13501c571773af920","name":"\u7530\u53e3\u8bda","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/bc0ea4ea43fc0513be25b264bfd253b45d05c03e811b072a1c1620656546eddd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc0ea4ea43fc0513be25b264bfd253b45d05c03e811b072a1c1620656546eddd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc0ea4ea43fc0513be25b264bfd253b45d05c03e811b072a1c1620656546eddd?s=96&d=mm&r=g","caption":"Makoto Taguchi"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/makototaguchi1110\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8465"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8465\/revisions"}],"predecessor-version":[{"id":17332,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8465\/revisions\/17332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8466"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}