{"id":8465,"date":"2021-04-19T06:51:00","date_gmt":"2021-04-19T06:51:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8465"},"modified":"2026-04-14T08:55:33","modified_gmt":"2026-04-14T08:55:33","slug":"ios-14-5-the-imminent-role-change-of-facebook-mmps","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/ios-14-5-the-imminent-role-change-of-facebook-mmps\/","title":{"rendered":"iOS 14.5\uff1aFacebook MMP \u7684\u89d2\u8272\u8f6c\u53d8\u8feb\u5728\u7709\u776b"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>SKAdNetwork \u7684\u63a8\u51fa\u6781\u5927\u5730\u6539\u53d8\u4e86 Facebook MMPs\uff08\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff09\u5728\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\u3002\u76ee\u524d\uff0c\u4f7f\u7528 Facebook MMP \u4e0e Facebook \u516c\u5f00\u63d0\u4f9b\u7684\u5de5\u5177\u6ca1\u6709\u4efb\u4f55\u533a\u522b\u3002\u6211\u4eec\u8ba4\u4e3a\uff0ciOS 14.5 \u548c SKAdNetwork \u4e3a\u53c2\u4e0e\u5e7f\u544a\u6d4b\u91cf\u7684\u6bcf\u4e2a\u4eba\u63d0\u4f9b\u4e86\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\uff0c\u5e76\u4e3a\u79fb\u52a8\u53d1\u5e03\u5546\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u9009\u62e9\u3002\u6b64\u5916\uff0c\u7531\u4e8e Facebook \u5e0c\u671b\u5728\u9690\u79c1\u4fdd\u62a4\u65b9\u9762\u683c\u5916\u8c28\u614e\uff0c\u56e0\u6b64\u6570\u636e\u5c06\u4ec5\u5728\u805a\u5408\u5c42\u9762\u5171\u4eab\uff0c\u8fd9\u6709\u5229\u4e8e\u6280\u672f\u548c\u7cbe\u901a\u5e7f\u544a\u7684\u5f00\u53d1\u8005\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u82f9\u679c\u516c\u53f8\u63a8\u51fa SKAdNetwork \u4e4b\u540e\uff0cFacebook \u662f\u6700\u65e9\u5ba3\u5e03\u8f6c\u5411 SKAdNetwork \u7684\u5e7f\u544a\u7f51\u7edc\u4e4b\u4e00\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u770b\u770b Facebook \u96c6\u6210\u7684\u4e09\u4e2a\u5173\u952e\u7ec4\u4ef6\u53d1\u751f\u4e86\u54ea\u4e9b\u53d8\u5316\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u53d8\u5316\u5982\u4f55\u4f7f iOS \u5f00\u53d1\u4eba\u5458\u80fd\u591f\u5728 Facebook \u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u800c\u65e0\u9700\u4f7f\u7528 <a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5f52\u56e0<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/04\/ios14_01--2-.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 iOS 14.5 \u4e4b\u524d\uff0cFacebook \u5b8c\u5168\u4f9d\u8d56 IDFA \u8fdb\u884c\u5e7f\u544a\u6d4b\u91cf\u3002\u4e3a\u4e86\u83b7\u53d6\u5f52\u56e0\u6570\u636e\uff0cMMP \u901a\u8fc7 IDFA \u5411 Facebook \u72ec\u5bb6 API \u53d1\u9001\u4fe1\u606f\uff0c\u4ee5\u83b7\u53d6\u4e0e Facebook \u5e7f\u544a\u4e92\u52a8\u7684\u8bbe\u5907\u7684\u70b9\u51fb\u5f52\u56e0\u6570\u636e\u3002.<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2021\/04\/ios14_02--1-.png?ssl=1\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e Facebook \u8ba1\u5212\u5728\u6240\u6709 iOS 14.5 \u63a8\u5e7f\u6d3b\u52a8\u4e2d\u4f7f\u7528 SKAdnetwork (<a href=\"https:\/\/www.facebook.com\/business\/news\/preparing-our-partners-for-ios-14-launch\">\u6765\u6e90<\/a>)\uff0c\u53ea\u6709 Apple \u53ef\u4ee5\u4e3a Facebook \u8fdb\u884c\u5f52\u56e0\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cFacebook \u4f1a\u4ece Apple \u6536\u5230 SKAdNetwork \u7684\u56de\u4f20\uff0c\u5e76\u5c06\u5176\u4f5c\u4e3a\u5176\u4eea\u8868\u677f\u548c API \u7684\u5f52\u56e0\u6765\u6e90\u3002\u6b64\u5916\uff0cFacebook \u4e0d\u6253\u7b97\u5c06\u539f\u59cb SKAdNetwork \u56de\u4f20\u4fe1\u606f\u4f20\u9012\u7ed9\u4efb\u4f55\u7b2c\u4e09\u65b9\uff0c\u5305\u62ec Facebook MMP\u3002\u8fd9\u610f\u5473\u7740\uff0cFacebook MMP \u548c\u975e MMP\uff08\u4e00\u822c\u5f00\u53d1\u4eba\u5458\uff09\u5728\u57fa\u4e8e Facebook \u8425\u9500 API \u6784\u5efa\u5206\u6790\u65f6\u90fd\u662f\u5e73\u7b49\u7684\u3002\u4e24\u8005\u90fd\u5c06\u4f7f\u7528\u6765\u81ea\u516c\u5f00 API \u7684\u76f8\u540c\u53ef\u7528\u6570\u636e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u5929\u795e\u7684 SDK \u5185\u7f6e\u4e86&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/tracking\/sk_adnetwork.html\">\u652f\u6301<\/a>&nbsp;SKAdnetwork\uff0c\u5b9e\u73b0\u4e86\u4e0e Facebook \u548c\u82f9\u679c\u516c\u53f8\u7684\u6574\u5408\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u62a5\u544a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u6709 MMP \u5c06\u65e0\u6cd5\u518d\u8861\u91cf Facebook SKAdNetwork \u8425\u9500\u6d3b\u52a8\u7684\u7559\u5b58\u7387\u3001\u6295\u8d44\u56de\u62a5\u7387\u548c LTV \u7b49\u534f\u540c\u6307\u6807\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6765\u81ea iOS 14.5 SKAdNetwork \u5b9e\u73b0\u7684 Facebook \u6307\u6807\u57fa\u4e8e\u6c47\u603b\u6570\u636e\uff0c\u4efb\u4f55\u5f00\u53d1\u4eba\u5458\u6216\u6709\u8bbf\u95ee\u6743\u9650\u7684\u7b2c\u4e09\u65b9\u90fd\u53ef\u4ee5\u516c\u5f00\u8fd9\u4e9b\u6570\u636e\u3002\u7531\u4e8e\u4e0a\u6587\u89e3\u91ca\u7684\u5f52\u56e0\u65b9\u6cd5\u7684\u53d8\u5316\uff0c\u4f60\u53ef\u80fd\u4f1a\u770b\u5230\u4eca\u5929\u7684\u67d0\u4e9b\u6807\u51c6\u5316\u6307\u6807\u6709\u6240\u53d8\u5316\uff0c\u4f46\u5927\u90e8\u5206\u5f52\u56e0\u5c06\u7531 Apple \u4e3a Facebook \u63a7\u5236\uff0c\u5e76\u4e14\u53ea\u80fd\u5728\u6c47\u603b\u5c42\u9762\u4f7f\u7528\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53cb\u60c5\u63d0\u9192,&nbsp;<a href=\"https:\/\/blog.tenjin.com\/ios-14-5-measure-skadnetwork-conversion-values-for-free\/\">\u5929\u795e\u5ba2\u6237\u4e0d\u6536\u53d6\u6c47\u603b\u6570\u636e\u548c SKAdNetwork \u6570\u636e\u7684\u8d39\u7528<\/a>, \u56e0\u6b64\uff0cFacebook \u4e0a\u7684 SKAdNetwork \u6d4b\u91cf\u57fa\u672c\u4e0a\u662f\u514d\u8d39\u7684\u3002\u6b64\u5916\uff0c\u5982\u679c Facebook \u901a\u8fc7\u516c\u5f00\u53ef\u7528\u7684 API \u5171\u4eab\u8f6c\u6362\u503c\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5c31\u53ef\u4ee5\u5c06 LTV \u548c ROI \u4f5c\u4e3a\u6a21\u578b\u7684\u4e00\u90e8\u5206\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.com\/attribution-modeling-ios\/\">\u5f52\u56e0\u5efa\u6a21<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4f18\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook \u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e09\u79cd\u4ea7\u54c1\u9009\u9879\uff0c\u7528\u4e8e\u53d1\u9001\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u4e8b\u4ef6\uff08\u5982<a href=\"https:\/\/www.facebook.com\/business\/help\/670955636925518\">\u6765\u6e90<\/a>):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook SDK<\/li>\n\n\n\n<li>\u4ece\u5408\u4f5c\u4f19\u4f34\u5e94\u7528\u7a0b\u5e8f\u5bfc\u5165<\/li>\n\n\n\n<li>\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u670d\u52a1\u5668\u8fdb\u884c\u5b9a\u5236<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5929\u795e\u5229\u7528\u53ef\u5b9a\u5236\u9009\u9879\u5728 Facebook \u9762\u677f\u4e0a\u521b\u5efa\u8f6c\u6362\u503c\u6a21\u5f0f\u3002\u65e0\u8bba MMP \u7684\u6392\u4ed6\u6027\u72b6\u6001\u5982\u4f55\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u80fd\u5b9e\u73b0\u76f8\u540c\u7684\u96c6\u6210\u3002\u81ea\u5b9a\u4e49\u9009\u9879\u652f\u6301<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b89\u88c5 (MAI)\uff1b;<\/li>\n\n\n\n<li>\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6 (AEO)\uff1b;<\/li>\n\n\n\n<li>\u4ef7\u503c (VO)\uff1b;<\/li>\n\n\n\n<li>\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6\u5b89\u88c5\uff08\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u4e8b\u4ef6 MAI\uff09\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u6df1\u77e5\u8fd9\u5bf9\u6240\u6709 iOS \u5e7f\u544a\u5ba2\u6237\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u6539\u53d8\uff0c\u56e0\u6b64\u6240\u6709\u5929\u795e\u5ba2\u6237\u90fd\u53ef\u4ee5\u83b7\u5f97\u4e13\u95e8\u7684\u57f9\u8bad\uff0c\u5e2e\u52a9\u5ba2\u6237\u8fdb\u884c\u8bbe\u7f6e\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u9700\u62a5\u540d\u53c2\u52a0\u57f9\u8bad\uff0c\u8bf7\u81f4\u51fd&nbsp;<a href=\"mailto:support@tenjin.com\">support@tenjin.com<\/a>&nbsp;\u4e0e\u2018<strong>#519 Facebook SKAdNetwork \u6d4b\u91cf\u7b80\u4ecb<\/strong>\u2019\u5728\u7535\u5b50\u90ae\u4ef6\u4e3b\u9898\u4e2d\u6ce8\u660e''\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u82f9\u679c\u516c\u53f8\u7684 SKAdNetwork \u5df2\u7ecf\u6539\u53d8\u4e86\u79fb\u52a8\u5206\u6790\u7684\u683c\u5c40\uff0c\u5728\u8fd9\u4e2a\u65b0\u4e16\u754c\u91cc\uff0c\u5e7f\u544a\u7f51\u7edc\u548c\u79fb\u52a8\u51fa\u7248\u5546\u7684\u8fd0\u8425\u65b9\u5f0f\u5c06\u53d1\u751f\u66f4\u5927\u7684\u53d8\u5316\u3002MMP \u7684\u89d2\u8272\u8f6c\u53d8\u8feb\u5728\u7709\u776b\u3002\u5929\u8fdb\u6b63\u5728\u8fce\u63a5\u8fd9\u4e00\u53d8\u5316\uff0c\u5e76\u5c06\u7ee7\u7eed\u521b\u65b0\uff0c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u5e94\u5bf9\u65b0\u7684\u6311\u6218\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>SKAdNetwork \u7684\u63a8\u51fa\u663e\u8457\u6539\u53d8\u4e86 Facebook MMP\uff08\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff09\u5728\u79fb\u52a8\u751f\u6001\u7cfb\u7edf\u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\u3002\u76ee\u524d\uff0c\u4f7f\u7528 Facebook MMP \u4e0e\u4f7f\u7528 Facebook \u516c\u5f00\u53d1\u5e03\u7684\u5de5\u5177\u4e4b\u95f4\u5df2\u65e0\u533a\u522b\u3002 \u6211\u4eec\u8ba4\u4e3a\uff0ciOS 14.5 \u548c SKAdNetwork \u4e3a\u6240\u6709\u53c2\u4e0e\u5e7f\u544a\u6d4b\u91cf\u7684\u4eba\u58eb\u521b\u9020\u4e86\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\uff0c\u5e76\u4e14\u2026\u2026<\/p>","protected":false},"author":11,"featured_media":8466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook MMPs IOS 14.5 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore how iOS 14.5 changed the role of Facebook and mobile measurement partners in attribution and campaign reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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