{"id":8479,"date":"2021-02-22T07:00:00","date_gmt":"2021-02-22T07:00:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8479"},"modified":"2026-04-14T08:54:28","modified_gmt":"2026-04-14T08:54:28","slug":"6-things-about-ios-14-5","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/6-things-about-ios-14-5\/","title":{"rendered":"\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u53ef\u80fd\u5f88\u5feb\u5c31\u4f1a\u88ab\u963b\u6b62\uff0c\u4ee5\u53ca\u5173\u4e8e iOS 14.5 \u6ca1\u4eba\u544a\u8bc9\u60a8\u7684\u5176\u4ed6 5 \u4ef6\u4e8b"},"content":{"rendered":"<p><br>\u2018<em>\u4f60\u7684\u5e94\u7528\u7a0b\u5e8f\u53ef\u80fd\u5f88\u5feb\u5c31\u4f1a\u88ab\u963b\u6b62\uff0c\u4ee5\u53ca\u5173\u4e8e iOS 14.5 \u6ca1\u6709\u4eba\u544a\u8bc9\u4f60\u7684\u5176\u4ed6\u4e94\u4ef6\u4e8b\u3002.<\/em>\u2019\u8fd9\u662f\u6211\u4e0a\u5468\u5728&nbsp;<a href=\"https:\/\/wnconf.com\/\">WN \u51ac\u5b63<\/a>. .\u7531\u4e8e iOS 14.5 \u5f88\u53ef\u80fd\u5728\u672a\u6765\u51e0\u5468\u5185\u53d1\u5e03\uff0c\u6240\u4ee5\u4eca\u5929\u6211\u60f3\u4e0e\u5927\u5bb6\u5206\u4eab\u8fd9\u516d\u4e2a\u539f\u56e0\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary-\">\u6458\u8981<\/h2>\n\n\n\n<p>1)<strong>&nbsp;\u8bf4\u670d\u7528\u6237 \u2018\u5141\u8bb8\u8ddf\u8e2a \u2019\u6bd4\u8bb8\u591a\u4eba\u60f3\u8c61\u7684\u8981\u96be\u5f97\u591a<\/strong><\/p>\n\n\n\n<p>2)<strong>&nbsp;\u66f4\u591a\u5e94\u7528\u7a0b\u5e8f\u5c06\u56e0\u8fdd\u53cd\u82f9\u679c\u65b0\u7684\u9690\u79c1\u548c\u6570\u636e\u653f\u7b56\u800c\u88ab\u62d2\u7edd<\/strong><\/p>\n\n\n\n<p>3)<strong>&nbsp;\u5728\u60a8\u7684\u5546\u4e1a\u667a\u80fd\u4e2d\uff0c\u5f88\u591a\u4e1c\u897f\u90fd\u4f1a\u53d1\u751f\u6545\u969c\uff0c\u5305\u62ec\u5916\u90e8\u6545\u969c\u548c\u5185\u90e8\u6545\u969c<\/strong><\/p>\n\n\n\n<p>4)&nbsp;<strong>\u8f6c\u6362\u503c\uff08\u53c8\u79f0 SKAdNetwork \u4e8b\u4ef6\uff09\u662f UA \u672a\u6765\u7684\u5173\u952e<\/strong><\/p>\n\n\n\n<p>5) &nbsp;<strong>\u82f9\u679c\u73b0\u5728\u8d1f\u8d23\u5f52\u56e0<\/strong><\/p>\n\n\n\n<p>6)&nbsp;<strong>\u5e7f\u544a\u62a5\u544a\u5206\u4e3a\u4e24\u4e2a\u4eea\u8868\u677f<\/strong><\/p>\n\n\n\n<p>\u8fd8\u63d0\u4f9b\u5e7b\u706f\u7247&nbsp;<a href=\"https:\/\/www.slideshare.net\/tenjinIO\/your-app-may-be-blocked-soon-and-5-essential-things-that-no-one-is-telling-you-about-ios-145\">\u8fd9\u91cc<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-it-will-be-much-harder-to-convince-users-to-allow-tracking-than-many-think\">1) \u8bf4\u670d\u7528\u6237 \u2018\u5141\u8bb8\u8ddf\u8e2a \u2019\u6bd4\u8bb8\u591a\u4eba\u60f3\u8c61\u7684\u8981\u96be\u5f97\u591a<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5f39\u51fa\u4e00\u4e2a\u9884ATT 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\u66f4\u591a\u5e94\u7528\u7a0b\u5e8f\u5c06\u56e0\u8fdd\u53cd\u82f9\u679c\u65b0\u7684\u9690\u79c1\u548c\u6570\u636e\u653f\u7b56\u800c\u88ab\u62d2\u7edd<\/h2>\n\n\n\n<p>\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u73b0\u5728\u6bcf\u4e2a\u4eba\u90fd\u660e\u767d\uff0c\u5982\u679c\u7528\u6237\u6ca1\u6709\u9009\u62e9\u8ddf\u8e2a\uff0c\u5c31\u4e0d\u5141\u8bb8\u8fdb\u884c\u6307\u7eb9\u8bc6\u522b\u3002\u4e0d\u8fc7\uff0c\u5728\u6709\u4e9b\u60c5\u51b5\u4e0b\uff0c\u6307\u7eb9\u8bc6\u522b\u4f1a\u88ab\u8d34\u4e0a\u4e0d\u540c\u7684\u6807\u7b7e\uff0c\u51fa\u7248\u5546\u751a\u81f3\u53ef\u80fd\u4e0d\u77e5\u9053\u4ed6\u4eec\u6b63\u5728\u8fd9\u6837\u505a\u3002\u73b0\u5728\u6709\u4e00\u79cd\u65b0\u8d8b\u52bf\uff0c\u5373\u4f7f\u7528\u4e0e\u6307\u7eb9\u8bc6\u522b\u76f8\u540c\u7684\u65b9\u6cd5\u751f\u6210\u6240\u8c13\u7684 \u2018\u5e7f\u544a\u7f51\u7edc ID\u2019\u3002\u82f9\u679c\u5c06\u5728\u521d\u6625\u62d2\u7edd\u4f7f\u7528\u4e0a\u8ff0\u4e24\u79cd\u65b9\u6cd5\u7684\u5e94\u7528\u7a0b\u5e8f\u548c SDK\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-a-lot-of-things-will-break-in-your-bi-both-externally-and-internally\">3) \u5728\u60a8\u7684 BI \u4e2d\uff0c\u5f88\u591a\u4e1c\u897f\u90fd\u4f1a\u635f\u574f\uff0c\u5305\u62ec\u5916\u90e8\u548c\u5185\u90e8\u635f\u574f<\/h2>\n\n\n\n<p>\u60a8\u7684\u6570\u636e\u5206\u6790\u5e08\u548c\u5de5\u7a0b\u5e08\u5c06 IDFA \u7528\u4f5c\u8fde\u63a5\u4e0d\u540c\u6570\u636e\u96c6\u7684\u5bc6\u94a5\u3002iOS 14.5 \u610f\u5473\u7740\u60a8\u7684 iOS \u62a5\u544a\u5c06\u4e2d\u65ad\uff0c\u60a8\u6240\u4f9d\u8d56\u7684\u8bb8\u591a\u6307\u6807\u5c06\u65e0\u6cd5\u4f7f\u7528\u3002\u66f4\u591a\u4fe1\u606f\u8bf7\u53c2\u89c1\u00a0<a href=\"https:\/\/tenjin.com\/zh\/blog\/ios14-prep-for-google-facebook\/\">\u8fd9\u91cc<\/a>. .\u867d\u7136 IDFV 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\u6846\u67b6\uff0c\u60a8\u5c31\u53ef\u4ee5\u8861\u91cf\u5176\u6548\u679c\u3002\u6b64\u5916\uff0c\u60a8\u65e0\u9700\u4e3a MMP \u6216 SAN \u8bb0\u5165\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u7684\u5b89\u88c5\u91cf\u4ed8\u8d39\u3002SKAdNetwork \u5c06\u662f\u771f\u76f8\u7684\u552f\u4e00\u6765\u6e90\u3002\u6240\u6709\u5929\u795e\u5ba2\u6237\u5747\u53ef\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u514d\u8d39\u83b7\u5f97\u6c47\u603b\u8f6c\u6362\u503c&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/apis\/#rma\">Reporting Metrics API\uff08\u6570\u636e\u62a5\u544aAPI\uff09<\/a>.<\/p>\n\n\n\n<p>\u5728\u9690\u79c1\u4e4b\u5916\uff0c\u82f9\u679c\u7684\u96c6\u4e2d\u5f0f\u65b9\u6cd5\u8fd8\u6709\u66f4\u591a\u79ef\u6781\u7684\u4e00\u9762\u3002\u6211\u4e0b\u6b21\u518d\u8c08\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-advertising-reporting-gets-divided-into-two-dashboards\">6) \u5e7f\u544a\u62a5\u544a\u5206\u4e3a\u4e24\u4e2a\u4eea\u8868\u677f<\/h2>\n\n\n\n<p>\u7b2c\u4e00\u4e2a\u4eea\u8868\u677f\u5c06\u5305\u62ec SKAdNetwork \u6570\u636e\uff0c\u4f46\u4e0d\u5305\u62ec\u961f\u5217 LTV \u548c\u6295\u8d44\u56de\u62a5\u7387\uff08\u7531\u4e8e SKAdNetwork \u7684\u9650\u5236\uff09\u3002.<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u4e2a\u4eea\u8868\u677f\u5c06\u5305\u62ec\u901a\u8fc7 IDFA \u8fdb\u884c\u7684 \u2018\u65e7 \u2019\u5f52\u56e0\uff0c\u4e0e\u8fc7\u53bb\u76f8\u6bd4\uff0c\u5e7f\u544a\u7528\u6237\u6570\u91cf\u51cf\u5c11\u4e86 80-90%\uff08\u7531\u4e8e ATT \u9009\u62e9\u52a0\u5165\u7387\u4f4e\uff09\u3002.<\/p>\n\n\n\n<p>\u6211\u53ef\u4e0d\u60f3\u7ad9\u5728 UA \u7ecf\u7406\u7684\u89d2\u5ea6\uff0c\u534f\u8c03\u4e24\u4e2a\u4eea\u8868\u76d8\u7684\u6570\u636e\u6765\u505a\u51fa\u51b3\u7b56\u3002.<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5929\u795e\u516c\u53f8\u6b63\u5728\u7814\u7a76\u8861\u91cf\u79fb\u52a8\u5e7f\u544a\u6548\u679c\u7684\u65b0\u65b9\u6cd5\u3002 &nbsp;<a href=\"https:\/\/blog.tenjin.com\/attribution-modeling-ios\/\">\u5f52\u56e0\u5efa\u6a21<\/a>. .\u4f7f\u7528\u5b83\uff0c\u5929\u795e\u5ba2\u6237\u5c06\u62e5\u6709\u4e00\u4e2a\u4eea\u8868\u677f\uff0c\u4ee5\u7b26\u5408 App Store \u6807\u51c6\u7684\u65b9\u5f0f\u4fdd\u5b58\u540c\u7c7b\u6295\u8d44\u56de\u62a5\u7387\u548c LTV \u6307\u6807\u3002\u6700\u521d\u53ea\u6709\u6709\u9650\u6570\u91cf\u7684\u5ba2\u6237\u6ce8\u518c\u4e86\u6d4b\u8bd5\u7248\uff0c\u4f46\u6211\u4eec\u9884\u8ba1\u5f88\u5feb\u4f1a\u63d0\u4f9b\u66f4\u591a\u540d\u989d\u3002.<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u662f\u5929\u795e\u7684\u5ba2\u6237\uff0c\u8bf7\u81f4\u4fe1 support@tenjin.com \u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u2018Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.\u2019 That was the name of the presentation I gave last week during&nbsp;WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:&#8230;<\/p>","protected":false},"author":5,"featured_media":8480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-8479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends","category-skadnetwork"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5 | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/6-things-about-ios-14-5\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5 | Tenjin\" \/>\n<meta property=\"og:description\" content=\"\u2018Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.\u2019 That was the name of the presentation I gave last week during&nbsp;WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/6-things-about-ios-14-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-22T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/ios-14-1-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/\"},\"author\":{\"name\":\"Roman Garbar\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/bbb089a8de6e9a87d102755431201f84\"},\"headline\":\"Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5\",\"datePublished\":\"2021-02-22T07:00:00+00:00\",\"dateModified\":\"2026-04-14T08:54:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/\"},\"wordCount\":787,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/ios-14-1-.png\",\"articleSection\":[\"Mobile Marketing Trends\",\"SKAdNetwork\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/\",\"url\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/\",\"name\":\"Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5 | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/ios-14-1-.png\",\"datePublished\":\"2021-02-22T07:00:00+00:00\",\"dateModified\":\"2026-04-14T08:54:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/ios-14-1-.png\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/ios-14-1-.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/6-things-about-ios-14-5\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - 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