{"id":8497,"date":"2020-12-08T07:17:00","date_gmt":"2020-12-08T07:17:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8497"},"modified":"2026-04-14T08:50:22","modified_gmt":"2026-04-14T08:50:22","slug":"attribution-2021","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/attribution-2021\/","title":{"rendered":"2021 \u5e74\u7684\u5f52\u5c5e\uff1a\u54ea\u4e9b\u53ef\u884c\uff0c\u54ea\u4e9b\u4e0d\u53ef\u884c"},"content":{"rendered":"<p>2021 \u5e74 iOS 14 \u7684\u53d8\u5316\u5c06\u6539\u53d8\u4e16\u754c\u5404\u5730\u7684\u4f01\u4e1a\u3002\u5c3d\u7ba1\u8fd9\u4e9b\u53d8\u5316\u5f88\u5feb\u5c31\u4f1a\u5230\u6765\uff0c\u4f46\u4eba\u4eec\u5bf9\u8425\u9500\u5206\u6790\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\u8fd8\u6ca1\u6709\u5f62\u6210\u5171\u8bc6\u3002\u4eca\u5929\uff0c\u6211\u5c06\u8c08\u8c08\u51fa\u7248\u5546\u4eec\u6b63\u5728\u8ba8\u8bba\u7684\u8ff7\u601d\uff0c\u5e76\u7ed9\u51fa\u6211\u7684\u8bc4\u4f30\u548c\u5efa\u8bae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-9010\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-22.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u7741\u4e00\u53ea\u773c\u95ed\u4e00\u53ea\u773c\uff1a\u4ec0\u4e48\u90fd\u4e0d\u4f1a\u6539\u53d8<\/h2>\n\n\n\n<p>\u6240\u6709\u8ff9\u8c61\u90fd\u8868\u660e\uff0c\u672a\u6765\u5c06\u53d1\u751f\u7ffb\u5929\u8986\u5730\u7684\u53d8\u5316\u3002\u4ec5\u4e3e\u51e0\u4e2a\u8425\u9500\u5206\u6790\u65b9\u9762\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u5f52\u5c5e\u7f51\u7edc\uff08SAN\uff09\u7684\u5e7f\u544a\u8986\u76d6\u8303\u56f4\u5df2\u7ecf\u5728\u7f29\u5c0f\uff08\u6765\u6e90\uff1aSAN\uff09\uff1a&nbsp;<a href=\"https:\/\/madv.substack.com\/p\/idfa0-the-time-is-now\">MADV - IDFA0\uff0c\u65f6\u4e0d\u6211\u5f85<\/a>)<\/li>\n\n\n\n<li>\u5f52\u56e0\u7684\u5b9a\u4ef7\u65b9\u5f0f\u5c06\u53d1\u751f\u53d8\u5316\uff08\u8d44\u6599\u6765\u6e90\uff1a\u7f8e\u56fd\u56fd\u5bb6\u5730\u7406\u4fe1\u606f\u5c40\uff09\uff1a&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/mmps-stop-charging-for-attributed-installs-ios-14\/\">\u79fb\u52a8\u8425\u9500\u5e73\u53f0\u5e94\u505c\u6b62\u6536\u53d6\u5f52\u5c5e\u5b89\u88c5\u8d39<\/a>)<\/li>\n\n\n\n<li>\u5e7f\u544a\u6536\u5165\u5c06\u51cf\u5c11\uff08\u8d44\u6599\u6765\u6e90\uff1a\u4e2d\u56fd\u5e7f\u544a\u534f\u4f1a\uff09\uff1a&nbsp;<a href=\"https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\">FAN \u9879\u76ee 50% \u5728 iOS 14 \u66f4\u6539\u540e\u5e7f\u544a\u6536\u5165\u4e0b\u964d<\/a>)<\/li>\n\n\n\n<li>\u7528\u6237\u884c\u4e3a\u5c06\u53d1\u751f\u53d8\u5316\uff08\u8d44\u6599\u6765\u6e90\uff1a\u7f8e\u56fd\u56fd\u5bb6\u5730\u7406\u4fe1\u606f\u5c40\uff09\uff1a&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/consumer-behavior-changes-in-ios-14\/\">iOS14 \u53ef\u80fd\u4f1a\u5982\u4f55\u6539\u53d8\u6d88\u8d39\u8005\u7684\u79fb\u52a8\u884c\u4e3a<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>\u5728 iOS 14 \u7684\u65b0\u53d8\u5316\u751f\u6548\u4e4b\u524d\uff0c\u5e76\u975e\u6240\u6709 SAN \u90fd\u4f1a\u6574\u5408 SKAdNetwork\u3002\u5982\u679c\u4ed6\u4eec\u7ee7\u7eed\u901a\u8fc7 IDFA \u5bf9\u7528\u6237\u8fdb\u884c\u5f52\u5c5e\uff0c\u8fd9\u5c06\u610f\u5473\u7740\u51fa\u7248\u5546\u5c06\u51cf\u5c11\u7ea6 80% \u7684\u5f52\u5c5e\u7528\u6237\u3002<\/p>\n\n\n\n<p><strong>\u5efa\u8bae<\/strong>:\u786e\u4fdd\u60a8\u4e86\u89e3\u5e7f\u544a\u7f51\u7edc\u7684\u5f52\u5c5e\u7c7b\u578b\u3002  \u6709\u4e9b\u5e7f\u544a\u7f51\u7edc\u5df2\u7ecf\u652f\u6301 SKAdNetwork\uff0c\u4f46\u60a8\u9700\u8981\u4e0e\u60a8\u7684 AM \u6c9f\u901a\u4ee5\u83b7\u5f97\u5176\u8bbf\u95ee\u6743\u9650\u3002\u5f53 iOS 14 \u53d1\u5e03\u65f6\uff0c\u8bf7\u786e\u4fdd\u5bf9\u60a8\u7684 UA \u7b56\u7565\u8fdb\u884c\u5fc5\u8981\u7684\u66f4\u6539\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) ATT \u9009\u62e9\u52a0\u5165\u7387\u9ad8\uff0c\u8db3\u4ee5\u4f7f\u7528 IDFA<\/h2>\n\n\n\n<p><a href=\"https:\/\/tenjin.com\/zh\/blog\/ios-14-attribution-san\/\">\u6211\u4eec\u7684\u4f30\u7b97\u663e\u793a<\/a>&nbsp;\u53ea\u6709 20% \u7684\u7528\u6237\u540c\u610f\u8ddf\u8e2a\u4ed6\u4eec\u7684\u6d3b\u52a8\u3002&nbsp;<a href=\"https:\/\/mobiledevmemo.com\/mobile-advertising-without-the-idfa-a-comprehensive-overview\/\">MobileDevMemo \u793e\u533a\u8ba4\u4e3a&nbsp;<\/a>\u751a\u81f3\u66f4\u4f4e\uff1b\u9884\u8ba1\u9009\u62e9\u52a0\u5165\u7387\u5728 10 -19% \u4e4b\u95f4\u3002\u51fa\u7248\u5546\u80fd\u5426\u901a\u8fc7\u5e94\u7528\u5185\u673a\u5236\u5927\u5e45\u63d0\u9ad8\u8fd9\u4e9b\u6570\u5b57\u503c\u5f97\u6000\u7591\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u4eba\u62c5\u5fc3\u989d\u5916\u7684\u5f39\u51fa\u7a97\u53e3\u4f1a\u635f\u5bb3\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>\u5efa\u8bae<\/strong>:\u5728\u89c4\u5212 2021 \u5e74\u7684\u6280\u672f\u5806\u6808\u65f6\uff0c\u4e3a\u4e0d\u5b58\u5728 IDFA \u7684\u4e16\u754c\u505a\u597d\u51c6\u5907\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) \u6bcf\u4e2a\u4eba\u90fd\u5c06\u901a\u8fc7\u6307\u7eb9\u8bc6\u522b\u8fdb\u884c\u5f52\u56e0<\/h2>\n\n\n\n<p>\u6307\u7eb9\u5f52\u5c5e\u57fa\u4e8e IP \u5730\u5740\u548c\u5176\u4ed6\u53c2\u6570\uff0c\u8fd9\u4e9b\u53c2\u6570\u5305\u542b\u5728&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/User_agent\">\u7528\u6237\u4ee3\u7406<\/a>.\u4e00\u4e9b\u51fa\u7248\u5546\u5f00\u59cb\u5c06\u5176\u4f5c\u4e3a\u4e00\u79cd\u65b0\u578b\u7684 \"\u6982\u7387\u5f52\u56e0 \"\u91cd\u65b0\u7092\u4f5c\uff0c\u7b80\u5355\u5730\u7528\u4e00\u4e9b\u65b0\u8bcd\u6c47\u6765\u91cd\u6784\u65e7\u672f\u8bed\u3002  \u8981\u5c0f\u5fc3\u7406\u89e3\uff0c\u5e76\u6838\u5b9e \"\u6982\u7387 \"\u7684\u5b9e\u9645\u542b\u4e49\u3002<\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u8c08\u8bba\u6307\u7eb9\u5f52\u5c5e\u65f6\uff0c\u8fd8\u6709\u4e24\u4ef6\u4e8b\u9700\u8981\u7262\u8bb0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u524d\uff0c\u6307\u7eb9\u8bc6\u522b\u662f\u51fa\u7248\u5546\u5c06\u6765\u81ea\u7f51\u7edc\u7684\u79fb\u52a8\u7528\u6237\u5f52\u5c5e\u4e8e\u5e94\u7528\u7a0b\u5e8f\u6765\u6e90\u7684\u552f\u4e00\u65b9\u6cd5\u3002<\/li>\n\n\n\n<li>Facebook\u3001Google\u3001Snapchat \u7b49 SAN \u66f4\u6709\u53ef\u80fd\u91c7\u7528 SKAdNetwork\uff0c\u800c\u4e0d\u662f\u6307\u7eb9\u8bc6\u522b\u3002\u56e0\u6b64\uff0c\u51fa\u7248\u5546\u9700\u8981\u8c03\u548c\u6765\u81ea\u4e0d\u540c\u5f52\u56e0\u65b9\u6cd5\u7684\u6570\u636e\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6211\u4eec\u5c06\u4e0d\u5f97\u4e0d\u7b49\u5f85\u82f9\u679c\u7684\u5b98\u65b9\u53cd\u5e94\uff0c\u5c4a\u65f6 iOS 14 \u66f4\u65b0\u5c06\u4e8e 2021 \u5e74\u4e0a\u7ebf\u3002<\/p>\n\n\n\n<p><strong>\u6211\u4eec\u7684\u5efa\u8bae<\/strong>:\u5c0f\u5fc3\u8001\u8c03\u91cd\u5f39\u3002\u51c6\u5907\u4e00\u4e2a\u5e7f\u544a\u7ec4\u5408\uff0c\u4e0d\u8981\u5b8c\u5168\u7531\u53ea\u505a\u6307\u7eb9\u5f52\u56e0\u7684\u5e7f\u544a\u7f51\u7edc\u7ec4\u6210\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) \u901a\u8fc7\u7b2c\u4e09\u65b9\u7528\u6237 ID \u8fdb\u884c\u5f52\u5c5e<\/h2>\n\n\n\n<p>\u82f9\u679c\u516c\u53f8\u6ca1\u6709\u8868\u793a\u5141\u8bb8\u7b2c\u4e09\u65b9 ID \u5728\u4e0d\u540c\u53d1\u884c\u5546\u4e4b\u95f4\u8fdb\u884c\u8ffd\u8e2a\u3002\u5982\u679c\u60a8\u6253\u7b97\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u6216\u91c7\u7528\u5728\u5e55\u540e\u4f7f\u7528\u8fd9\u79cd\u6280\u672f\u7684 SDK\uff0c\u60a8\u7684\u6e38\u620f\u5f88\u6709\u53ef\u80fd\u4f1a\u88ab\u62d2\u7edd\u3002<\/p>\n\n\n\n<p>\u82f9\u679c\u516c\u53f8\u6700\u8fd1\u66f4\u65b0\u4e86\u5176&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/app-privacy-details\/\">\u5e94\u7528\u5546\u5e97\u9690\u79c1\u6761\u6b3e<\/a>\u8fd9\u8868\u660e\uff0c\u5982\u679c\u6709\u4e00\u4e2a\u53ef\u8ddf\u8e2a\u5404\u51fa\u7248\u5546\u7684\u7b2c\u4e09\u65b9 ID\uff0c\u5c31\u53ef\u4ee5&nbsp;<em>\u4e0d\u662f<\/em>&nbsp;\u63a5\u53d7\u3002\u7528\u6237\u9700\u8981\u901a\u8fc7 ATT \u660e\u786e\u540c\u610f\u53ef\u4ee5\u5171\u4eab\u4ed6\u4eec\u7684\u6570\u636e\uff0c\u65e0\u8bba\u4f7f\u7528\u4ec0\u4e48 ID \u5c06\u5176\u4e0e\u5b89\u88c5\u5339\u914d\u3002<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Ff77hxzhnQaJkJXJM7ZwaufyI075QthJSYZXrSpPkBhTbFKJVOSFHIyCsyVH_pV6uZD1c86hQhSbcNBadf_NONARDyfqPtzf7FYY45Yb7y-psHlMgM3oTo8wT0YXeeEF6naeUkHH\"><\/p>\n\n\n\n<p><em>WWDC 2020 \u6f14\u793a\u5e7b\u706f\u7247<\/em><\/p>\n\n\n\n<p><strong>\u6211\u4eec\u7684\u5efa\u8bae<\/strong>:\u4ec5\u5c06\u7b2c\u4e09\u65b9 ID \u7528\u4e8e\u5185\u90e8\u5e94\u7528\u7a0b\u5e8f\u5206\u6790\uff0c\u4e0d\u8981\u8bd5\u56fe\u5c06\u5176\u7528\u4e8e\u4e0d\u540c\u53d1\u5e03\u5546\u5e94\u7528\u7a0b\u5e8f\u7684\u5f52\u5c5e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) \u901a\u8fc7 IDFV \u8fdb\u884c\u5f52\u5c5e<\/h2>\n\n\n\n<p><a href=\"https:\/\/developer.apple.com\/documentation\/uikit\/uidevice\/1620059-identifierforvendor\">IDFV<\/a>&nbsp;\u5e94\u8be5\u7528\u4e8e\u5f52\u5c5e\u5c5e\u4e8e\u540c\u4e00\u53d1\u5e03\u8005\u7684\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u7528\u6237\u3002\u5b83\u4e0d\u80fd\u7528\u4e8e\u4e0d\u540c\u53d1\u5e03\u5546\u5e94\u7528\u7a0b\u5e8f\u4e4b\u95f4\u7684\u6b63\u5e38\u5f52\u5c5e\u3002\u8fd9\u4e00\u70b9\u5728&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">\u82f9\u679c\u516c\u53f8\u7684\u6570\u636e\u4f7f\u7528\u548c\u9690\u79c1\u6587\u4ef6<\/a>.<\/p>\n\n\n\n<p><strong>\u4f8b\u5982<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7528\u6237\u770b\u5230 APP_PUB1 \u4e0a\u7684\u5e7f\u544a\uff0c\u5176 IDFV \u4e3a IDFV_APP_PUB1\u3002<\/li>\n\n\n\n<li>\u4ed6\u4eec\u70b9\u51fb\u5e7f\u544a\u3002<\/li>\n\n\n\n<li>\u4ed6\u4eec\u5b89\u88c5\u5e76\u542f\u52a8 APP2\uff0c\u5176 IDFV \u4e3a IDFV_APP_PUB2\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u91cc\u6ca1\u6709\u5171\u540c\u7684 ID \u6765\u8fdb\u884c\u5339\u914d\u3002\u8fd9\u5c31\u662f IDFV \u53ea\u6709\u5728\u4ea4\u53c9\u4fc3\u9500\uff08\u4e24\u4e2a\u5e94\u7528\u7a0b\u5e8f\u6765\u81ea\u540c\u4e00\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4f9b\u5e94\u5546\uff09\u7684\u60c5\u51b5\u4e0b\u624d\u80fd\u5de5\u4f5c\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p><strong>\u6211\u4eec\u7684\u5efa\u8bae<\/strong>:\u4ec5\u5728\u4ea4\u53c9\u4fc3\u9500\u6d3b\u52a8\u4e2d\u4f7f\u7528 IDFV\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1024%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-9011\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?resize=18%2C9&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-23.png?w=2048&amp;ssl=1 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u8425\u9500\u7ec4\u5408\u6a21\u578b<\/h2>\n\n\n\n<p><strong>\u8425\u9500\u7ec4\u5408\u5efa\u6a21<\/strong>&nbsp;\u662f\u4e00\u79cd\u5206\u6790\u65b9\u6cd5\uff0c\u5229\u7528\u5386\u53f2\u4fe1\u606f\uff0c\u5982\u8054\u5408\u9500\u552e\u70b9\u6570\u636e\u548c\u516c\u53f8\u5185\u90e8\u6570\u636e\uff0c\u91cf\u5316\u5404\u79cd\u8425\u9500\u6d3b\u52a8\u5bf9\u9500\u552e\u7684\u5f71\u54cd\uff08\u8d44\u6599\u6765\u6e90\uff1a\u300a\u5168\u7403\u8425\u9500\u62a5\u544a\u300b\uff0c2009 \u5e74\uff09\uff1a&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_mix_modeling\">\u7ef4\u57fa\u767e\u79d1<\/a>)<\/p>\n\n\n\n<p>\u8fd9\u79cd\u65b9\u6cd5\u7684\u6700\u5927\u7f3a\u9677\u662f\u9700\u8981\u5927\u91cf\u65f6\u95f4\u6765\u6536\u96c6\u8db3\u591f\u7684\u6570\u636e\uff0c\u4ee5\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002\u6b64\u5916\uff0c\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u652f\u6301\u6295\u8d44\u56de\u62a5\u7387\u7b49\u5173\u952e\u961f\u5217\u6307\u6807\u3002<\/p>\n\n\n\n<p>\u5927\u578b\u51fa\u7248\u5546\u5386\u6765\u7528\u5b83\u6765\u8861\u91cf\u7535\u89c6\u8425\u9500\u6d3b\u52a8\u548c\u5176\u4ed6\u7c7b\u578b\u7684\u54c1\u724c\u8425\u9500\u3002\u81f3\u4e8e\u6548\u679c\u8425\u9500\uff0c\u5b83\u5e76\u4e0d\u9002\u5408\uff0c\u56e0\u4e3a UA \u56e2\u961f\u9700\u8981\u5feb\u901f\u505a\u51fa\u51b3\u7b56\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) SKAdNetwork<\/h2>\n\n\n\n<p><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\"><strong>SKAdNetwork<\/strong><\/a>&nbsp;\u662f\u82f9\u679c\u516c\u53f8\u521b\u5efa\u7684\u4e00\u4e2a\u65b0\u6846\u67b6\uff0c\u65e8\u5728\u63d0\u4f9b\u66f4\u52a0\u4ee5\u9690\u79c1\u4e3a\u4e2d\u5fc3\u7684\u5f52\u5c5e\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8bf7\u52a1\u5fc5\u9605\u8bfb\u6211\u4eec\u4e0e\u51ef\u6587-\u5e03\u62c9\u6c83\uff08Kevin Bravo\uff09\u5408\u4f5c\u7f16\u5199\u7684\u6307\u5357\u3002\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">iOS 14 \u514d MMP \u53d1\u5e03\u6307\u5357<\/a>.\u5b83\u8be6\u7ec6\u4ecb\u7ecd\u4e86 SKAdNetwork \u7684\u5de5\u4f5c\u539f\u7406\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u786e\u4fdd\u60a8\u4e86\u89e3 SKAdNetwork \u62a5\u544a\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002\u4e0e\u5f00\u53d1\u4eba\u5458\u73b0\u5728\u4e60\u60ef\u7684\u65b9\u6cd5\u76f8\u6bd4\uff0c\u8fd9\u662f\u4e00\u79cd\u5b8c\u5168\u4e0d\u540c\u7684\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u50cf\u961f\u5217\u5206\u6790\u8fd9\u6837\u7684\u65b9\u6cd5\u5c06\u88ab\u6dd8\u6c70\u3002\u66f4\u591a\u4fe1\u606f&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/ios14-prep-for-google-facebook\/\">\u5929\u795e\u57f9\u8bad--\u91cd\u65b0\u601d\u8003\u8c37\u6b4c\u548c Facebook \u7684\u8861\u91cf\u6807\u51c6<\/a>).<\/p>\n\n\n\n<p><strong>\u514d\u8d23\u58f0\u660e\uff1a\u4e0b\u4e00\u79cd\u65b9\u6cd5\u7531\u5929\u795e\u5f00\u53d1\uff0c\u4ec5\u63d0\u4f9b\u7ed9\u5929\u795e\u5ba2\u6237\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) \u5f52\u56e0\u6a21\u578b<\/h2>\n\n\n\n<p><a href=\"https:\/\/tenjin.com\/zh\/blog\/attribution-modeling-ios\/\"><strong>\u5f52\u56e0\u5efa\u6a21<\/strong><\/a>&nbsp;- \u5f52\u56e0\u65b9\u6cd5\uff0c\u6839\u636e\u591a\u79cd\u4fe1\u53f7\u786e\u5b9a\u7528\u6237\u6765\u6e90\u3002\u7528\u6237\u4e0d\u4f1a\u4ee5 100% \u7684\u6982\u7387\uff08\u786e\u5b9a\u6027\uff09\u88ab\u5206\u914d\u5230\u4e00\u4e2a\u8425\u9500\u6d3b\u52a8\u4e2d\u3002\u4e00\u4e2a\u7528\u6237\u53ef\u80fd\u88ab\u5206\u914d\u7ed9\u591a\u4e2a\u8425\u9500\u6d3b\u52a8\u3002\u6839\u636e\u6240\u6536\u5230\u7684\u5f52\u56e0\u4fe1\u53f7\u7684\u5f3a\u5ea6\uff0c\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u90fd\u6709\u4e0d\u540c\u7684\u6982\u7387\u767e\u5206\u6bd4\u3002<\/p>\n\n\n\n<p>\u5f52\u56e0\u5efa\u6a21\u6570\u636e\u4e0e\u901a\u8fc7\u786e\u5b9a\u6027\u5f52\u56e0\u5f52\u56e0\u7684\u7528\u6237\u6570\u636e\u8fdb\u884c\u6838\u5bf9\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u60a8\u4e0d\u9700\u8981\u50cf\u5176\u4ed6 MMP \u6240\u63d0\u4f9b\u7684\u65b9\u6cd5\u90a3\u6837\uff0c\u4f7f\u7528\u591a\u4e2a\u4eea\u8868\u76d8\u6765\u5206\u6790\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u5f52\u56e0\u6a21\u578b\u4f7f\u7528 SKAdNetwork \u4f5c\u4e3a\u4e3b\u8981\u6570\u636e\u70b9\u4e4b\u4e00\u6765\u8fdb\u884c\u5f52\u56e0\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5f52\u56e0\u5efa\u6a21\uff0c\u51fa\u7248\u5546\u53ef\u4ee5\u4fdd\u7559\u5176\u961f\u5217\u6295\u8d44\u56de\u62a5\u7387\u548c\u4ee5\u524d\u53ef\u7528\u7684\u7ef4\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e0e\u5f53\u524d\u5c5e\u6027\u76f8\u6bd4\uff0c\u5b83\u7684\u7f3a\u70b9\u662f\u60a8\u53ea\u80fd\u5728 24 \u5c0f\u65f6\u540e\u770b\u5230\u6570\u636e\u3002\u8fd9\u662f\u7531\u4e8e SKAdNetwork \u7684\u62a5\u544a\u9650\u5236\u9020\u6210\u7684\uff0c\u5177\u4f53\u89e3\u91ca\u5982\u4e0b\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">\u8fd9\u91cc<\/a>.<\/p>\n\n\n\n<p>\u6700\u540e\uff0cTenjin \u9f13\u52b1\u5927\u5bb6\u5728\u9009\u62e9\u6700\u9002\u5408\u81ea\u5df1\u7684\u5f52\u56e0\u7c7b\u578b\u65f6\uff0c\u8981\u8fdb\u884c\u81ea\u5df1\u7684\u7814\u7a76\u3002\u8981\u76f4\u8a00\u4e0d\u8bb3\uff0c\u4e0d\u8981\u7f9e\u4e8e\u5411\u4f60\u7684 MMP \u63d0\u51fa\u4ee4\u4eba\u4e0d\u8212\u670d\u7684\u95ee\u9898\u3002\u5982\u679c\u60a8\u6709\u4efb\u4f55\u95ee\u9898\uff0c\u8bf7\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 info@tenjin.com\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>2021 iOS 14 changes are going to change businesses around the world. Even though the changes are coming very soon, there is no common understanding of what marketing analytics will look like. Today I\u2019ll talk about the myths publishers are discussing and give my evaluation with recommendations. 1) Blind eye approach: Nothing will change All&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8497","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribution in 2021: what will and will not work | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/attribution-2021\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribution in 2021: what will and will not work | Tenjin\" \/>\n<meta property=\"og:description\" content=\"2021 iOS 14 changes are going to change businesses around the world. 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