{"id":8510,"date":"2020-10-29T07:29:00","date_gmt":"2020-10-29T07:29:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8510"},"modified":"2026-04-14T08:49:23","modified_gmt":"2026-04-14T08:49:23","slug":"attribution-modeling-ios","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/attribution-modeling-ios\/","title":{"rendered":"\u5f52\u56e0\u5efa\u6a21--\u8861\u91cf iOS \u4e0a\u5e7f\u544a\u6548\u679c\u7684\u5168\u65b0\u589e\u5f3a\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4ece2021\u5e74\u8d77\uff0ciOS\u5e73\u53f0\u4e0a\u7684\u5e7f\u544a\u4e3b\u5c06\u65e0\u6cd5\u9488\u5bf9\u5176\u5927\u90e8\u5206\u5e7f\u544a\u6d3b\u52a8\u8ba1\u7b97\u5173\u952e\u7528\u6237\u7fa4\u6307\u6807\uff0c\u4f8b\u5982\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6216\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u3002\u8fd9\u5c06\u5f62\u6210\u4e00\u79cd\u65b0\u683c\u5c40\uff0c\u79fb\u52a8\u7aef\u53d1\u5e03\u5546\u548c\u4f9b\u5e94\u5546\u90fd\u9700\u901a\u8fc7\u521b\u65b0\u624d\u80fd\u53d6\u5f97\u6210\u529f\u3002 \u5728Tenjin\uff0c\u6211\u4eec\u6b63\u81f4\u529b\u4e8e\u6784\u5efa\u4e00\u79cd\u5c06\u5e94\u7528\u5b89\u88c5\u5f52\u56e0\u4e8e\u8425\u9500\u6d3b\u52a8\u7684\u65b0\u65b9\u6cd5\u2014\u2014\u5f52\u56e0\u5efa\u6a21\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fc7\u53bb\u7684\u51e0\u4e2a\u6708\u91cc\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u7814\u7a76\u4e00\u79cd\u5168\u65b0\u7684\u7528\u6237\u5f52\u56e0\u6a21\u578b\uff0c\u65e8\u5728\u9002\u5e94\u65b0\u5e38\u6001\u4e0b\u7684\u8425\u9500\u73af\u5883\uff0c\u4ece\u800c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f00\u53d1\u8005\u9700\u8981\u91cd\u65b0\u8003\u8651\u57fa\u4e8eIDFA\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u8861\u91cf\u65b9\u5f0f\uff0c\u56e0\u4e3a\u8be5\u65b9\u5f0f\u4ec5\u6db5\u76d620%\u7684\u6d41\u91cf\u3002.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e&nbsp;<a href=\"https:\/\/developer.apple.com\/news\/?id=hx9s63c5&amp;1599152522\">\u5373\u5c06\u5b9e\u65bd\u7684IDFA\u9650\u5236<\/a>, \u5728 iOS \u4e0a\uff0c\u786e\u5b9a\u6027\u5f52\u56e0\u5c06\u53d8\u5f97\u8fc7\u65f6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e3a\u4ec0\u4e48iOS\u7684\u5e7f\u544a\u4e3b\u65e0\u6cd5\u50cf\u4ee5\u524d\u90a3\u6837\u4f18\u5316\u6d41\u91cf\u4e86\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e3b\u8981\u6709\u4e24\u4e2a\u539f\u56e0\uff1a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1) \u7528\u6237\u7fa4\u4f53\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u548c\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u4e4b\u6240\u4ee5\u80fd\u591f\u8ba1\u7b97\u51fa\u6765\uff0c\u5b8c\u5168\u5f97\u76ca\u4e8e\u786e\u5b9a\u6027\u5f52\u56e0\uff08\u57fa\u4e8eIDFA\uff09\uff0c\u8be5\u65b9\u6cd5\u5c06100%\u7684\u8d21\u732e\u5f52\u56e0\u4e8e\u7279\u5b9a\u7684\u70b9\u51fb\u6216\u5c55\u793a\u3002\u7136\u800c\uff0c\u57282021\u5e74\uff0c\u786e\u5b9a\u6027\u5f52\u56e0\u5c06\u4ec5\u00a0<a href=\"https:\/\/blog.tenjin.com\/new-rules-of-attribution-ios-14\/\">\u4ec5\u5411\u9009\u62e9\u52a0\u5165\u7684\u7528\u6237\u63d0\u4f9b<\/a>. \u6211\u4eec\u4f30\u8ba1\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-attribution-san\/\">\u4eca\u5e747\u6708\uff0cSAN\u9886\u57df\u7684\u8fd9\u4e00\u6570\u5b57\u4e3a20%<\/a>. \u5b9e\u9645\u6570\u5b57\u53ef\u80fd\u66f4\u4f4e\uff0c\u56e0\u4e3a\u90e8\u5206 SAN \u53ef\u80fd\u6839\u672c\u4e0d\u4f1a\u6536\u96c6 IDFA\u2014\u2014\u00a0<a href=\"https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\/?locale=en_US&amp;draft=306506763767413\">Facebook\u7684\u4f8b\u5b50<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2) SKAdNetwork \u6839\u636e\u5176\u8bbe\u8ba1\u539f\u7406\uff0c\u65e0\u6cd5\u8861\u91cf\u7528\u6237\u7684\u957f\u671f\u6d3b\u8dc3\u5ea6\u3002\u60a8\u53ef\u4ee5\u5728\u4ee5\u4e0b\u94fe\u63a5\u4e2d\u4e86\u89e3\u66f4\u591a\u76f8\u5173\u4fe1\u606f\uff1a\u00a0<a href=\"https:\/\/blog.tenjin.com\/ios-14-mmp-free-publisher-guide\/\">\u672c\u6307\u5357<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u800c\u8a00\u4e4b\uff0c\u5982\u679c\u4f60\u60f3\u8861\u91cf\u8d85\u8fc720%\u7528\u6237\u7fa4\u4f53\u7684\u5e7f\u544a\u6d3b\u52a8\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff0c\u5c31\u9700\u8981\u6539\u53d8\u4f60\u5206\u6790\u5e7f\u544a\u6570\u636e\u7684\u65b9\u5f0f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52302021\u5e74\u5e95\uff0c\u6211\u4eec\u9884\u8ba1\u6700\u5148\u8fdb\u7684\u5e7f\u544a\u53d1\u5e03\u5546\u5c06\u4ece\u786e\u5b9a\u6027\u5e7f\u544a\u6a21\u5f0f\u8f6c\u5411\u5176\u4ed6\u6a21\u5f0f\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f52\u56e0\u5efa\u6a21\u662f\u4e00\u79cd\u5206\u6790\u8425\u9500\u6570\u636e\u7684\u65b0\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u90a3\u4e48\uff0c\u5f52\u56e0\u5efa\u6a21\u548c\u786e\u5b9a\u6027\u5f52\u56e0\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\u5462\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u786e\u5b9a\u6027\u5f52\u56e0\u2014\u2014\u6839\u636e\u6536\u5230\u7684\u6700\u540e\u4e00\u4e2a\u4fe1\u53f7\uff0c\u5c06\u65b0\u83b7\u7528\u6237\u5f52\u56e0\u4e8e\u4e00\u4e2a\u5e7f\u544a\u6765\u6e90\uff1b;<\/li>\n\n\n\n<li>\u5f52\u56e0\u5efa\u6a21\u2014\u2014\u6839\u636e\u5404\u79cd\u8f93\u5165\u4fe1\u53f7\uff0c\u4e3a\u6bcf\u4f4d\u83b7\u5ba2\u7528\u6237\u5206\u914d\u5176\u6765\u81ea\u4e0d\u540c\u8425\u9500\u6e20\u9053\u7684\u72ec\u7acb\u6982\u7387\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f52\u56e0\u5efa\u6a21\u4e4d\u542c\u8d77\u6765\u4f3c\u4e4e\u6709\u4e9b\u4e0d\u540c\uff0c\u4f46\u5728\u6211\u4eec\u884c\u4e1a\u4e2d\uff0c\u8d4b\u4e88\u6982\u7387\u7684\u505a\u6cd5\u5e76\u975e\u65b0\u9c9c\u4e8b\u3002\u4ee5\u201c\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u201d\u4e3a\u4f8b\u3002 \u65e0\u8bba\u5728\u4fc3\u6210\u6b64\u6b21\u5b89\u88c5\u8fc7\u7a0b\u4e2d\u8fd8\u5b58\u5728\u54ea\u4e9b\u5176\u4ed6\u4fe1\u53f7\uff08\u5982\u5c55\u793a\u3001\u5176\u4ed6\u70b9\u51fb\uff09\uff0c\u5c06\u5b89\u88c5\u7684\u5168\u90e8\u529f\u52b3\uff08100%\u6982\u7387\uff09\u5f52\u529f\u4e8e\u6700\u540e\u4e00\u6b21\u70b9\u51fb\uff0c\u8fd9\u5df2\u6210\u4e3a\u4e1a\u754c\u901a\u884c\u7684\u6807\u51c6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021\u5e74\uff0c\u79fb\u52a8\u7aef\u53d1\u5e03\u5546\u5c06\u9700\u8981\u6478\u7d22\u5982\u4f55\u5229\u7528\u4e0d\u786e\u5b9a\u6027\u66f4\u5f3a\u7684\u4fe1\u53f7\uff0c\u56e0\u4e3a\u57fa\u4e8e\u201c\u6700\u540e\u70b9\u51fb\u201d\u7684\u786e\u5b9a\u6027\u5f52\u56e0\u9700\u8981IDFA\u3002\u51fa\u4eba\u610f\u6599\u7684\u662f\uff0c\u8425\u9500\u4eba\u5458\u7684\u5de5\u4f5c\u5c06\u9700\u8981\u8fdb\u884c\u66f4\u591a\u6570\u636e\u5206\u6790\uff0c\u800c\u4e0d\u662f\u66f4\u5c11\u3002 \u79fb\u52a8\u53d1\u5e03\u5546\u5c06\u56f4\u7ed5\u5176\u9884\u6d4b\u6a21\u578b\u7684\u51c6\u786e\u6027\u5c55\u5f00\u7ade\u4e89\uff0c\u8fd9\u4e9b\u6a21\u578b\u9700\u57fa\u4e8e\u975e\u786e\u5b9a\u6027\u4fe1\u53f7\u6765\u5224\u65ad\u7528\u6237\u6765\u6e90\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tenjin \u7684\u5f52\u56e0\u5efa\u6a21\u529f\u80fd\u5c06\u96c6\u6210\u5230\u73b0\u6709\u5de5\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u4ee5\u63d0\u5347\u73b0\u6709\u4ea7\u54c1\u7684\u6027\u80fd\u3002.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u56e2\u961f\u6b63\u5728\u5f00\u53d1\u9996\u4e2a\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\uff08MVP\uff09\u6a21\u578b\uff0c\u8be5\u6a21\u578b\u5c06\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u80fd\u591f\u5229\u7528 SKAdNetwork \u6570\u636e\u4ee5\u53ca\u7b26\u5408\u82f9\u679c\u9690\u79c1\u8981\u6c42\u7684\u5176\u4ed6\u6570\u636e\u6e90\u6765\u6784\u5efa\u5f52\u56e0\u6a21\u578b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8ba8\u8bba Tenjin \u4e2d\u7684\u5f52\u56e0\u5efa\u6a21\u65f6\uff0c\u6709\u4ef6\u4e8b\u9700\u8981\u5148\u8bf4\u660e\u6e05\u695a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin \u7684\u5f52\u56e0\u5efa\u6a21\u5e76\u975e\u6307\u7eb9\u8bc6\u522b\u6280\u672f\u7684\u6362\u76ae\u7248\u672c\uff0c\u800c\u662f\u4e00\u6b3e\u5168\u65b0\u7684\u4ea7\u54c1\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u89c9\u5f97\u6709\u5fc5\u8981\u660e\u786e\u5f3a\u8c03\uff0c\u2018\u6982\u7387\u5f52\u56e0\u2019\u8fd9\u4e00\u672f\u8bed\u76ee\u524d\u88ab\u6ee5\u7528\u5f97\u5f88\u4e25\u91cd\uff0c\u8bb8\u591a\u4f9b\u5e94\u5546\u6b63\u5229\u7528\u5b83\u6765\u63a9\u76d6\u5176\u5b9e\u53ea\u662f\u201c\u6307\u7eb9\u5f52\u56e0\u201d\u7684\u771f\u5b9e\u60c5\u51b5\u3002 \u4e3a\u907f\u514d\u8bef\u89e3\uff0c\u6211\u4eec\u5fc5\u987b\u660e\u786e\u6307\u51fa\uff1a\u6211\u4eec\u7684\u5f52\u56e0\u5efa\u6a21\u5e76\u975e\u5982\u6b64\u3002\u8fd9\u4e5f\u6b63\u662f\u6211\u4eec\u51b3\u5b9a\u91c7\u7528\u201c\u5f52\u56e0\u5efa\u6a21\u201d\u8fd9\u4e00\u672f\u8bed\uff0c\u800c\u975e\u201c\u6982\u7387\u5f52\u56e0\u201d\u7684\u539f\u56e0\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u575a\u4fe1\uff0c\u6b63\u5982\u5728IDFA\u65f6\u4ee3\u786e\u5b9a\u6027\u5f52\u56e0\u90a3\u6837\uff0c\u5f52\u56e0\u5efa\u6a21\u5c06\u5728SKAdNetwork\u65f6\u4ee3\u6210\u4e3a\u5e7f\u544a\u4e3b\u7684\u65b0\u6807\u51c6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u5e0c\u671b\u6210\u4e3a\u5f52\u56e0\u5efa\u6a21\u7684\u9996\u6279\u91c7\u7528\u8005\uff0c\u8bf7\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3&nbsp;<a href=\"mailto:info@tenjin.com\">info@tenjin.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting from 2021, advertisers on iOS won\u2019t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology&#8230;<\/p>","protected":false},"author":5,"featured_media":8511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attribution Modeling IOS | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how attribution modeling works on iOS and discover approaches for measuring campaign performance in a privacy-first ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/attribution-modeling-ios\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attribution Modeling IOS | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how attribution modeling works on iOS and discover approaches for measuring campaign performance in a privacy-first ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/attribution-modeling-ios\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T07:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/attribution-cover-1-e1695108763726.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1532\" \/>\n\t<meta property=\"og:image:height\" content=\"1065\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roman Garbar\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/attribution-modeling-ios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/attribution-modeling-ios\\\/\"},\"author\":{\"name\":\"Roman 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