{"id":8526,"date":"2020-09-22T07:44:00","date_gmt":"2020-09-22T07:44:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8526"},"modified":"2024-02-27T10:54:24","modified_gmt":"2024-02-27T10:54:24","slug":"mmps-stop-charging-for-attributed-installs-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/mmps-stop-charging-for-attributed-installs-ios-14\/","title":{"rendered":"\u968f\u7740 iOS 14 \u7684\u63a8\u51fa\uff0c\u79fb\u52a8\u884c\u4e1a\u8fdb\u5165\u4e86\u65b0\u7684\u7bc7\u7ae0\uff0cMMP \u5e94\u505c\u6b62\u5bf9\u5f52\u5c5e\u5b89\u88c5\u6536\u8d39"},"content":{"rendered":"<p><a href=\"https:\/\/docs.tenjin.com\/docs\/zh\/mmp\">MMP<\/a>\u79fb\u52a8\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\uff09\u5e94\u8be5\u6452\u5f03\u76ee\u524d\u6309\u5f52\u5c5e\u5b89\u88c5\u91cf\u6536\u8d39\u7684\u5b9a\u4ef7\u6807\u51c6\uff0c\u627e\u5230\u66f4\u597d\u7684\u65b9\u5f0f\u4e3a\u5ba2\u6237\u670d\u52a1\u3002\u8fd9\u4e00\u70b9\u5728\u82f9\u679c\u516c\u53f8\u5ba3\u5e03\u4ed6\u4eec\u5c06\u5728\u4eca\u5e74\u5e74\u5e95\u524d\u53d6\u6d88 IDFA \u540e\u53d8\u5f97\u663e\u800c\u6613\u89c1\u3002\u00a0<a href=\"https:\/\/developer.apple.com\/videos\/play\/wwdc2020\/10676\/\">\u4eca\u5e74\u7684 WWDC<\/a>.\u5f52\u56e0\u63d0\u4f9b\u5546\u5c06\u65e0\u6cd5\u518d\u786e\u5b9a\u6027\u5730\u5c06\u7528\u6237\u4e0e\u5b89\u88c5\u7ed1\u5b9a\u5728\u4e00\u8d77\uff0c\u56e0\u6b64\u6211\u4eec\u8ba4\u4e3a\u4e3a\u5b89\u88c5\u4ed8\u8d39\u4e5f\u6ca1\u6709\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u65b0\u6a21\u5f0f\u9700\u8981\u65b0\u7684\u57fa\u7840\u8bbe\u65bd\u548c\u65b0\u7684\u8861\u91cf\u6a21\u5f0f\uff0c\u800c\u53d6\u6d88\u57fa\u4e8e\u5b89\u88c5\u91cf\u7684\u5f52\u56e0\u5b9a\u4ef7\u5219\u662f\u8fc8\u5411\u65b0\u672a\u6765\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f52\u5c5e\u5b89\u88c5\u5b9a\u4ef7\u5bf9\u72ec\u7acb\u5e97\u9020\u6210\u4e86\u7cfb\u7edf\u6027\u7684\u4e0d\u5229\u56e0\u7d20\uff0c\u5e76\u4f7f\u8bb8\u591a\u8d85\u4f11\u95f2\u9910\u5385\u65e0\u6cd5\u5b9e\u73b0\u5168\u7403\u89c4\u6a21<\/h3>\n\n\n\n<p>\u6309\u5e7f\u544a\u5b89\u88c5\u91cf\u5411\u5ba2\u6237\u6536\u8d39\u4ece\u4e00\u5f00\u59cb\u5c31\u662f\u5f52\u56e0\u4f9b\u5e94\u5546\u7684\u6807\u51c6\u5b9a\u4ef7\u505a\u6cd5\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u4e00\u6807\u51c6\u7ed9 Indie \u5f00\u53d1\u8005\u548c\u65b0\u5174\u5f00\u53d1\u8005\u5e26\u6765\u4e86\u5de8\u5927\u7684\u9ad8\u6602\u6210\u672c\uff0c\u4f7f\u4ed6\u4eec\u96be\u4ee5\u6269\u5c55\u5e94\u7528\u4e1a\u52a1\u3002<\/p>\n\n\n\n<p>\u5f53\u72ec\u7acb\u5f00\u53d1\u8005\u4e0e\u5f52\u56e0\u670d\u52a1\u63d0\u4f9b\u5546\u7b7e\u7ea6\u65f6\uff0c\u4ed6\u4eec\u901a\u5e38\u8981\u4e48\u88ab\u8feb\u5728\u5176 \"\u8d26\u6237 \"\u4e0a\u8fdb\u884c\u5b89\u88c5\u6b21\u6570\u8f83\u5c11\u7684\u8bd5\u7528\uff0c\u8981\u4e48\u88ab\u8feb\u7b7e\u8ba2\u5e74\u5ea6\u5408\u540c\u3002\u5bf9\u4e8e\u5c0f\u578b\u51fa\u7248\u5546\u6765\u8bf4\uff0c\u76f8\u5173\u7684\u9650\u5236\u6027\u8d39\u7528\u592a\u9ad8\u3002\u652f\u4ed8\u4e00\u5e74 $1k \u7684\u6708\u8d39\u662f\u4e00\u7b14\u4e0d\u5c0f\u7684\u5f00\u652f\uff0c\u800c\u6bcf\u6b21\u5b89\u88c5 0.05 \u7f8e\u5143\u7684\u4ef7\u683c\u53c8\u8ba9\u8bb8\u591a\u5e94\u7528\u7a0b\u5e8f\u4e1a\u52a1\u65e0\u6cd5\u5f00\u5c55\u3002&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/09\/twitter_img-copy--1-.png?ssl=1\"><\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u968f\u7740&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-the-complete-developers-guide\/\">\u8d85\u4f11\u95f2<\/a>&nbsp;\u5728 2017 \u5e74\u524d\u540e\uff0c\u968f\u7740\u5b89\u88c5\u91cf\u7684\u5927\u5e45\u589e\u52a0\uff0c\u4e1a\u754c\u770b\u5230\u6309\u5b89\u88c5\u6b21\u6570\u6536\u8d39\u7684 MMP \u964d\u4f4e\u4e86\u6bcf\u6b21\u5f52\u5c5e\u5b89\u88c5\u7684\u4ef7\u683c\uff0c\u4ee5\u6ee1\u8db3\u8d85\u4f11\u95f2\u7528\u6237\u8f83\u4f4e\u7684 LTV \u7ecf\u6d4e\u6548\u76ca\u3002\u8fd9\u79cd\u5b9a\u4ef7\u6a21\u5f0f\u5728\u5927\u578b\u5e94\u7528\u5f00\u53d1\u5546\u548c\u8d85\u4f11\u95f2\u5e94\u7528\u5f00\u53d1\u5546\u4e4b\u95f4\u9020\u6210\u4e86\u88c2\u75d5\u3002\u7531\u4e8e\u8d85\u4f11\u95f2\u5e94\u7528\u7684\u6bcf\u6b21\u5b89\u88c5\u4ef7\u683c\u8f83\u4f4e\uff0c\u8bb8\u591a\u5927\u578b\u5e94\u7528\u5f00\u53d1\u5546\u4e0d\u7981\u8981\u95ee\uff0c\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u4e0d\u80fd\u83b7\u5f97\u540c\u6837\u7684\u4ef7\u683c\u3002\u5982\u4eca\uff0c\u6bcf\u6708\u5e7f\u544a\u5b89\u88c5\u91cf\u8fbe\u5230 100 \u4e07\u6b21\u7684\u76f8\u5bf9\u6210\u529f\u7684\u8d85\u4f11\u95f2\u5de5\u4f5c\u5ba4\u53ea\u9700\u652f\u4ed8\u534a\u7f8e\u5206\u7684\u5b89\u88c5\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u8fd9\u610f\u5473\u7740\uff0c\u4eca\u5929\u6211\u4eec\u751f\u6d3b\u5728\u8fd9\u6837\u4e00\u4e2a\u4e16\u754c\u91cc\uff1a\u72ec\u7acb\u5f00\u53d1\u8005\u7684\u6536\u8d39\u5f80\u5f80\u662f\u6210\u719f\u5f00\u53d1\u8005\u7684 10 \u500d\uff0c\u800c\u4e0e\u8d85\u4f11\u95f2\u5f00\u53d1\u8005\u76f8\u6bd4\uff0c\u5927\u578b\u5f00\u53d1\u8005\u540c\u65f6\u4e5f\u88ab\u4f9b\u5e94\u5546\u591a\u6536\u4e86\u8d39\u7528\u3002<\/p>\n\n\n\n<p>\u4ece\u6d88\u8d39\u7269\u4ef7\u6307\u6570\u6765\u770b\uff0c\u57fa\u4e8e\u5f52\u5c5e\u5b89\u88c5\u91cf\u7684\u5b9a\u4ef7\u5bf9\u4e8e\u8d85\u4f11\u95f2\u98df\u54c1\u6765\u8bf4\u4e5f\u662f\u4e0d\u5408\u7406\u7684\u3002<\/p>\n\n\n\n<p><em><strong>2020 \u5e74\u4e0a\u534a\u5e74\u8d85\u4f11\u95f2\u6e38\u620f\u5404\u5e73\u53f0 CPI \u4e2d\u4f4d\u6570<\/strong><\/em><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dljMZHvTNgwkbo6FlXY3pcuOsYzOH1W6L8yevC5Jv_lx48PCrqKkyuTOYAxLWBzfjKUyuw6r2wp4RXdKlKscFcnIMzwpZF_DK_Maopb68uCcp_X_gsKev9O8ZqZdqRwcPWl2XLAq\"><\/p>\n\n\n\n<p><em>\u8d44\u6599\u6765\u6e90<\/em>:&nbsp;<a href=\"https:\/\/resources.tenjin.com\/2020-h1-hyper-casual-benchmark-report\">2020 \u5e74\u4e0a\u534a\u5e74\u8d85\u4f11\u95f2\u57fa\u51c6\u62a5\u544a<\/a><\/p>\n\n\n\n<p>\u8981\u77e5\u9053\uff0c\u4f20\u7edf\u4e0a\u5927\u591a\u6570\u5b89\u88c5\u90fd\u6765\u81ea CPI \u6700\u6602\u8d35\u7684\u56fd\u5bb6--\u7f8e\u56fd\u3002\u5982\u679c\u53d1\u884c\u5546\u9700\u8981\u5f00\u62d3\u4e8c\u7ebf\u6216\u4e09\u7ebf\u56fd\u5bb6\uff0c\u4ed6\u4eec\u7684\u7528\u6237\u5c06\u4ee5\u66f4\u4f4e\u7684\u4ef7\u683c\u83b7\u5f97\u3002\u5f53\u8d85\u4f11\u95f2\u6e38\u620f\u5411\u5168\u7403\u6269\u5f20\u65f6\uff0c\u57fa\u4e8e\u5f52\u5c5e\u5b89\u88c5\u91cf\u7684\u5b9a\u4ef7\u4f1a\u4ea7\u751f\u6781\u7aef\u7684\u504f\u5dee\u3002\u5bf9\u4e8e Android \u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u610f\u5473\u7740\u8981\u4e3a\u5f52\u56e0\u652f\u4ed8\u4e00\u534a\u7684\u83b7\u53d6\u6210\u672c\uff0c\u8fd9\u4f7f\u5f97\u5546\u4e1a\u6a21\u5f0f\u96be\u4ee5\u4e3a\u7ee7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f52\u56e0\u4e00\u76f4\u662f\u4e00\u79cd\u5546\u54c1\u5de5\u5177\uff0c\u53ea\u6709\u4e0e\u5176\u4ed6\u5de5\u5177\u76f8\u8054\u7cfb\u65f6\u624d\u6709\u4ef7\u503c<\/h3>\n\n\n\n<p>\u957f\u671f\u4ee5\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u8ba4\u4e3a\u8fd9\u4e9b\u5b89\u88c5\u4ef7\u683c\u7684\u4e0b\u964d\u8bc1\u5b9e\u4e86\u6211\u4eec\u7684\u89c2\u70b9\uff0c\u5373\u5373\u4f7f\u5728 iOS 14 \u66f4\u6539\u4e4b\u524d\uff0c\u5f52\u56e0\u529f\u80fd\u4e5f\u662f\u4e00\u79cd\u5546\u54c1\uff0c\u662f\u5927\u591a\u6570\u79fb\u52a8\u51fa\u7248\u5546\u5e94\u8be5\u9ed8\u8ba4\u4f7f\u7528\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5ba2\u6237\u7684\u6210\u529f\u5e76\u4e0d\u662f\u5e7f\u544a\u5b89\u88c5\u91cf\u7684\u7ed3\u679c\u3002\u4ece\u6211\u4eec\u5ba2\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5f52\u56e0\u4e00\u76f4\u53ea\u662f\u5929\u795e\u7684\u4e00\u4e2a\u5207\u5165\u70b9\u3002\u5f53\u5b83\u4e0e\u5176\u4ed6\u5de5\u5177\uff08\u5982\u5e7f\u544a\u6536\u5165LTV\u6216\u6570\u636e\u4ed3\u5e93\uff09\u76f8\u8fde\u63a5\uff0c\u6216\u4ee5\u6211\u4eec\u57f9\u8bad\u4e2d\u5c55\u793a\u7684\u5176\u4ed6\u65b9\u5f0f\u4f7f\u7528\u65f6\uff0c\u5b83\u5c31\u4f1a\u6210\u4e3a\u6709\u4ef7\u503c\u7684\u6570\u636e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iOS14 \u884c\u4e1a\u53d8\u5316\u5370\u8bc1\u4e86\u6211\u4eec\u7684\u4fe1\u5ff5<\/h3>\n\n\n\n<p>\u4ece\u6211\u4eec\u5929\u795e\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u6211\u4eec\u4ece\u4e0d\u76f8\u4fe1\u57fa\u4e8e\u5f52\u5c5e\u5b89\u88c5\u91cf\u7684\u5b9a\u4ef7\uff0c\u800c\u884c\u4e1a\u7684\u53d8\u5316\u53ea\u662f\u5728\u652f\u6301\u6211\u4eec\u6700\u521d\u7684\u4fe1\u5ff5\u3002<\/p>\n\n\n\n<p>\u5728&nbsp;<a href=\"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/\">WWDC \u516c\u544a<\/a>\u5728 iOS 14 \u7528\u6237\u9700\u8981\u9009\u62e9\u624d\u80fd\u83b7\u5f97\u7528\u6237\u7684 IDFA \u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u53d1\u73b0\u8fde \"\u5f52\u5c5e\u5b89\u88c5 \"\u8fd9\u4e2a\u8bcd\u4e5f\u8981\u6d88\u5931\u4e86\u3002\u6ca1\u6709 IDFA\uff0c\u4f60\u5c31\u65e0\u6cd5\u786e\u5b9a\u5730\u5c06\u5927\u591a\u6570\u7528\u6237\u7684\u5b89\u88c5\u4e0e\u5e7f\u544a\u6765\u6e90\u8054\u7cfb\u8d77\u6765\u3002&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/09\/Screenshot-at-Sep-22-14-02-53.png?ssl=1\"><\/p>\n\n\n\n<p>Facebook \u6700\u8fd1\u5ba3\u5e03\uff0c\u5bf9\u4e8e iOS 14 \u7528\u6237\uff0c\u4ed6\u4eec\u5c06\u4e0d\u4f1a\u8bd5\u56fe\u5728\u5176\u5e94\u7528\u7a0b\u5e8f\u4e2d\u83b7\u5f97\u7528\u6237\u540c\u610f\uff1b\u8fd9\u4f7f\u5f97\u4f20\u7edf\u7684\u5c5e\u6027\u5b89\u88c5\u53d8\u5f97\u8fc7\u65f6\u3002<\/p>\n\n\n\n<p>Facebook \u901a\u5e38\u662f\u8fd9\u4e9b\u51b3\u7b56\u7684\u98ce\u5411\u6807\uff1b\u56e0\u6b64\uff0c\u6211\u4eec\u9884\u8ba1\u5230 2021 \u5e74\u521d\uff0c\u5176\u4ed6\u5e7f\u544a\u7f51\u7edc\u4f1a\u4f20\u51fa\u66f4\u591a\u6d88\u606f\uff0c\u5c4a\u65f6\u82f9\u679c\u516c\u53f8\u5c06\u5f00\u59cb\u5f81\u6c42\u7528\u6237\u540c\u610f\u6536\u96c6 IDFA\u3002<\/p>\n\n\n\n<p>\u8d85\u8fc7 95% 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