{"id":8547,"date":"2020-06-29T08:03:00","date_gmt":"2020-06-29T08:03:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8547"},"modified":"2023-09-20T05:42:17","modified_gmt":"2023-09-20T05:42:17","slug":"new-rules-of-attribution-ios-14","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/new-rules-of-attribution-ios-14\/","title":{"rendered":"\u82f9\u679c\u516c\u53f8 9 \u6708\u63a8\u51fa iOS 14 \u65b0\u7684\u5f52\u5c5e\u89c4\u5219"},"content":{"rendered":"<p>\u5728 WWDC 2020 \u5927\u4f1a\u4e0a\uff0c\u82f9\u679c\u516c\u53f8\u5ba3\u5e03 iOS14 \u7528\u6237\u5c06\u9700\u8981\u660e\u786e\u8868\u793a&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">\u5728\u6536\u96c6\u7528\u6237\u7684 IDFA \u65f6\u7ed9\u4e88\u5e94\u7528\u7a0b\u5e8f\u6743\u9650<\/a>.  8 \u5e74\u6765\uff0c\u5f52\u56e0\u6280\u672f\u4e00\u76f4\u4f7f\u7528 IDFA \u4f5c\u4e3a\u5c06\u5e7f\u544a\u6765\u6e90\u4e0e\u5b89\u88c5\u91cf\u8054\u7cfb\u8d77\u6765\u7684\u786e\u5b9a\u6027\u65b9\u6cd5\uff0c\u662f\u884c\u4e1a\u7684\u57fa\u77f3\u3002\u9274\u4e8e\u8fd9\u4e9b\u65b0\u7684\u5f52\u56e0\u89c4\u5219\uff0c\u79fb\u52a8\u5e7f\u544a\u6280\u672f\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u518d\u6b21\u5904\u4e8e\u5e73\u7b49\u5730\u4f4d\uff0ciOS \u4e5f\u4e0d\u4f8b\u5916\u3002<\/p>\n\n\n\n<p>iOS14 \u4e0a\u7684\u5f52\u5c5e\u95ee\u9898\u5c06\u5728 9 \u6708\u4efd\u4ee5\u4e0d\u540c\u7684\u5f62\u5f0f\u51fa\u73b0\u3002\u82f9\u679c\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u79f0\u4e3a&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\">SKAdNetwork<\/a>.\u5b83\u63d0\u51fa\u4e86\u4e00\u79cd\u5b8c\u5168\u4e0d\u540c\u7684\u751f\u6001\u7cfb\u7edf\u7528\u6237\u5f52\u5c5e\u65b9\u5f0f\uff0c\u5c06\u7528\u6237\u9690\u79c1\u4f5c\u4e3a #1 \u4f18\u5148\u4e8b\u9879\uff0c\u5e76\u76f4\u63a5\u901a\u8fc7\u82f9\u679c\u516c\u53f8\u8fdb\u884c\u3002<\/p>\n\n\n\n<p>\u5929\u8fdb\u7684\u4f7f\u547d\u662f\u5e2e\u52a9\u79fb\u52a8\u8425\u9500\u4eba\u5458\u6839\u636e\u6570\u636e\u505a\u51fa\u6b63\u786e\u7684\u51b3\u7b56\uff0c\u4e0e\u82f9\u679c\u516c\u53f8\u4e00\u6837\uff0c\u6211\u4eec\u8ba4\u4e3a\u8ddf\u8e2a\u5e94\u8be5\u662f\u900f\u660e\u7684\uff0c\u5e76\u7531\u7528\u6237\u63a7\u5236\u3002\u5177\u4f53\u65b9\u6cd5\u4e00\u76f4\u5728\u53d8\u5316\uff0c\u4f46\u76ee\u6807\u662f\u4e00\u81f4\u7684\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u8fd8\u662f\u770b\u5230\u591a\u65b9\u53d1\u5e03\u4e86\u5927\u91cf\u76f8\u4e92\u77db\u76fe\u7684\u4fe1\u606f\uff0c\u6d89\u53ca iOS \u5f52\u5c5e\u5982\u4f55\u4f7f\u7528 SKAdNetwork \u4ee5\u53ca\u5728 iOS14 \u4e2d\u5c06\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\u3002\u5766\u7387\u5730\u8bf4\uff0c\u76ee\u524d\u8fd8\u6ca1\u6709\u8db3\u591f\u7684\u5b98\u65b9\u4fe1\u606f\u6765\u8bf4\u660e\u6574\u4e2a\u751f\u6001\u7cfb\u7edf\u5c06\u5982\u4f55\u9002\u5e94\u548c\u8854\u63a5\u8fd9\u4e00\u65b0\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u5929\u795e\u6b63\u5728\u82b1\u65f6\u95f4\u4e0e\u82f9\u679c\u56e2\u961f\u4ee5\u53ca\u751f\u6001\u7cfb\u7edf\u4e2d\u5176\u4ed6\u53d7\u5f71\u54cd\u7684\u5408\u4f5c\u4f19\u4f34\u8fdb\u884c\u6c9f\u901a\uff0c\u4ee5\u786e\u4fdd\u6211\u4eec\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u5229\u7528\u8fd9\u79cd\u65b0\u6a21\u5f0f\u8fdb\u884c\u521b\u65b0\u3002\u5728\u6211\u4eec\u7ee7\u7eed\u652f\u6301\u6307\u7eb9\u8bc6\u522b\u7b49\u6240\u6709\u975e\u786e\u5b9a\u6027\u5f52\u56e0\u529f\u80fd\u7684\u540c\u65f6\uff0c\u6211\u4eec\u4e5f\u5e0c\u671b\u5728\u5bf9 SKAdNetwork \u7684\u529f\u80fd\u4ee5\u53ca\u5f00\u53d1\u4eba\u5458\u5982\u4f55\u4e0e\u4e4b\u4ea4\u4e92\u505a\u51fa\u4efb\u4f55\u58f0\u660e\u4e4b\u524d\uff0c\u786e\u8ba4\u4f7f\u7528 SKAdNetwork \u5b9e\u73b0\u65b0\u7684\u786e\u5b9a\u6027\u529f\u80fd\u7684\u4efb\u4f55\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u59cb\u7ec8\u8ba4\u4e3a\uff0c\u5f52\u56e0\u53ea\u662f\u8425\u9500\u62fc\u56fe\u4e2d\u7684\u4e00\u5c0f\u5757\uff0c\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0c\u8bb8\u591a\u5f00\u53d1\u5546\u964d\u4f4e\u4e86\u5f52\u56e0\u7684\u6210\u672c\uff0c\u4f46\u5b83\u662f\u7ee9\u6548\u8425\u9500\u7684\u5173\u952e\u4e00\u73af\uff0c\u56e0\u6b64\u5fc5\u987b\u6b63\u786e\u5904\u7406\u5e76\u63d0\u4f9b\u9002\u5f53\u7684\u652f\u6301\u3002\u6211\u4eec\u5bf9\u82f9\u679c\u516c\u53f8\u7ee7\u7eed\u5c06\u90e8\u5206\u5f52\u56e0\u6280\u672f\u5546\u54c1\u5316\u8868\u793a\u8d5e\u8d4f\uff0c\u5e76\u5c06\u5728\u4e0b\u4e2a\u6708\u5411\u60a8\u4ecb\u7ecd\u6211\u4eec\u5728\u9002\u5e94\u8fd9\u4e2a\u65b0\u4e16\u754c\u65b9\u9762\u7684\u6700\u65b0\u53d1\u73b0\u548c\u8fdb\u5c55\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>During WWDC 2020, Apple announced that iOS14 users will need to give explicit&nbsp;permission to apps when collecting users\u2019 IDFAs. &nbsp;For 8 years, attribution technology used IDFA as the deterministic way of tying advertising sources to installs and was a cornerstone of the industry. 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