{"id":8552,"date":"2020-06-28T08:07:00","date_gmt":"2020-06-28T08:07:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8552"},"modified":"2026-04-14T08:46:12","modified_gmt":"2026-04-14T08:46:12","slug":"covid-19-hyper-casual-in-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/covid-19-hyper-casual-in-2020\/","title":{"rendered":"COVID-19 \u5c06\u5982\u4f55\u5f71\u54cd 2020 \u5e74\u7684\u8d85\u4f11\u95f2\u4ea7\u4e1a\uff1a\u865a\u62df\u5ea7\u8c08\u4f1a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u53d7\u5f53\u524d\u5168\u7403\u75ab\u60c5\u5bfc\u81f4\u7684\u5c45\u5bb6\u9632\u75ab\u63aa\u65bd\u5f71\u54cd\uff0c\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u6b63\u8fce\u6765\u4e00\u6ce2\u70ed\u6f6e\u3002\u53bb\u5e74\u5e74\u5e95\uff0c\u65b0\u578b\u51a0\u72b6\u75c5\u6bd2\uff08COVID-19\uff09\u5728\u4e2d\u56fd\u88ab\u53d1\u73b0\uff0c\u5e76\u8fc5\u901f\u8513\u5ef6\u81f3\u4e16\u754c\u5404\u5730\u3002\u5982\u4eca\uff0c\u6211\u4eec\u6b63\u8eab\u5904\u8fd9\u4e00\u5c40\u9762\u3002\u5f53\u524d\u7684\u75ab\u60c5\u5f71\u54cd\u7740\u4e3b\u8981\u56fd\u5bb6\u7684\u7ecf\u6d4e\uff0c\u4e5f\u5f71\u54cd\u7740\u5404\u884c\u5404\u4e1a\u7684\u53d1\u5c55\u3002 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Tenjin\u6570\u636e\u79d1\u5b66\u4e0e\u5206\u6790\u4e3b\u7ba1Carole Wai Hai\u3001Fumb Games\u9996\u5e2d\u6267\u884c\u5b98Paul West\u4ee5\u53caAdColony\u7528\u6237\u83b7\u53d6\u4e0e\u667a\u80fd\u603b\u76d1Pawel Pawlak\u5171\u540c\u53c2\u4e0e\u4e86\u6b64\u6b21\u8ba8\u8bba\u3002\u53d7\u4e0a\u8ff0\u5c45\u5bb6\u9694\u79bb\u63aa\u65bd\u5f71\u54cd\uff0c\u79fb\u52a8\u6e38\u620f\u7528\u6237\u6570\u91cf\u6fc0\u589e\u3002 \u8fd9\u5bf9\u8d85\u4f11\u95f2\u6e38\u620f\u7684CPI\u548ceCPM\u7b49\u5173\u952e\u8425\u9500\u6307\u6807\u4ea7\u751f\u4e86\u4ec0\u4e48\u5f71\u54cd\uff1f\u672c\u6b21\u8ba8\u8bba\u7ec4\u9009\u53d6\u4e86\u4e2d\u56fd\uff08\u4f5c\u4e3a\u9996\u4e2a\u5b9e\u65bd\u5c01\u9501\u7684\u56fd\u5bb6\uff09\u548c\u7f8e\u56fd\uff08\u4f5c\u4e3a\u6700\u540e\u4e00\u6279\u5b9e\u65bd\u5c01\u9501\u7684\u56fd\u5bb6\u4e4b\u4e00\uff09\u4f5c\u4e3a\u5206\u6790\u5bf9\u8c61\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-at-Jun-02-17-43-38.png?ssl=1\" alt=\"\u622a\u56fe-2017\u5e746\u67082\u65e5-17\u65f643\u520638\u79d2\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u4e2d\u56fd\u2014\u2014iOS\u2014\u20142020\u5e74\u5b89\u88c5\u91cf\u4e0e\u5e7f\u544a\u6536\u5165<\/em>\u4e2d\u56fd\u7684\u5c01\u63a7\u63aa\u65bd\u6070\u597d\u53d1\u751f\u5728\u6625\u8282\u671f\u95f4\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e00\u65f6\u671f\u4f1a\u5148\u51fa\u73b0\u8282\u5047\u65e5\u671f\u95f4\u7684\u6fc0\u589e\uff0c\u968f\u540e\u8fdb\u5165\u2018\u6062\u590d\u6b63\u5e38\u2019\u9636\u6bb5\uff0c\u6b64\u65f6\u6570\u636e\u5c06\u5f00\u59cb\u63a5\u8fd1\u6fc0\u589e\u524d\u7684\u6c34\u5e73\u3002\u4f46\u7531\u4e8e\u5c01\u63a7\u63aa\u65bd\uff0c\u8fd9\u79cd\u60c5\u51b5\u5e76\u672a\u51fa\u73b0\u3002 \u201c\u5728\u6625\u8282\u4e4b\u524d\uff0c\u5468\u672b\u7684\u5b63\u8282\u6027\u7279\u5f81\u975e\u5e38\u660e\u663e\uff0c\u4f46\u81ea\u5c01\u57ce\u4ee5\u6765\u76f4\u81f34\u6708\uff0c\u5468\u672b\u7684\u5cf0\u503c\u57fa\u672c\u6d88\u5931\u4e86\uff0c\u201d\u5361\u7f57\u5c14\u89e3\u91ca\u9053\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2020\/06\/Screenshot-2020-06-05-at-12.25.41.png?ssl=1\" alt=\"\u622a\u56fe-2020-06-05-12:25:41\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e2d\u56fd\u548c\u7f8e\u56fd\u7b2c7\u5929\u7559\u5b58\u7387\u7684\u5206\u6790\u8868\u660e\uff0c\u8fd9\u662f\u5c01\u57ce\u7ed3\u675f\u540e\u53d7\u5f71\u54cd\u6700\u5927\u7684\u6307\u6807\u3002\u8be5\u6307\u6807\u5448\u73b0\u7f13\u6162\u4e0b\u6ed1\u8d8b\u52bf\uff0c\u5468\u516d\u539f\u672c\u8f83\u9ad8\u7684\u7559\u5b58\u7387\u51e0\u4e4e\u5b8c\u5168\u6d88\u5931\u3002\u8fd9\u662f\u5426\u662f\u56e0\u4e3a\u4eba\u4eec\u6709\u4e86\u66f4\u591a\u65f6\u95f4\u6765\u73a9\u6e38\u620f\u5e76\u63a2\u7d22\u66f4\u591a\u6e38\u620f\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8fd8\u6709\u4e00\u573a\u989d\u5916\u7684\u95ee\u7b54\u73af\u8282\uff0c\u53ef\u5728&nbsp;<a href=\"https:\/\/hub.wnconf.com\/\">\u201c\u767d\u591c\u201d\u4e2d\u5fc3<\/a>, \uff0c\u8fd8\u6709\u5927\u91cf\u5176\u4ed6\u514d\u8d39\u5185\u5bb9\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"2020\u5e74\uff0c\u65b0\u51a0\u75ab\u60c5\u5c06\u5982\u4f55\u5f71\u54cd\u8d85\u4f11\u95f2\u6e38\u620f\u548c\u653e\u7f6e\u7c7b\u6e38\u620f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b4Ljt3zRfhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no&#8230;<\/p>","protected":false},"author":9,"featured_media":8928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19 vs Hyper-Casual Gaming | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore how COVID-19 impacted the hyper-casual gaming market, player behavior, installs, and monetization trends in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/covid-19-hyper-casual-in-2020\/\" 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