{"id":8555,"date":"2020-05-27T08:10:00","date_gmt":"2020-05-27T08:10:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8555"},"modified":"2026-04-14T08:45:52","modified_gmt":"2026-04-14T08:45:52","slug":"case-study-iti-asa","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/case-study-iti-asa\/","title":{"rendered":"\u6848\u4f8b\u7814\u7a76\uff1aITI \u501f\u52a9\u5929\u795e\u5c06\u82f9\u679c\u641c\u7d22\u5e7f\u544a\u7684\u5b89\u88c5\u91cf\u63d0\u9ad8\u4e86 6 \u500d"},"content":{"rendered":"

\u6211\u4eec\u53d1\u5e03\u4e86\u4e0e ITI \u5408\u4f5c\u7684\u6700\u65b0\u6848\u4f8b\u7814\u7a76\uff0c\u4ecb\u7ecd\u4e86\u4ed6\u4eec\u5982\u4f55\u501f\u52a9 Tenjin \u548c Apple Search Ads \u53d6\u5f97\u6210\u529f\u3002\u6211\u4eec\u4e0e ITI \u5f00\u53d1\u8005 Kosei Saegusa \u63a2\u8ba8\u4e86\u4ed6\u4eec\u5982\u4f55\u5f00\u59cb\u5728\u5168\u7403\u8303\u56f4\u5185\u53d1\u5e03\u8d85\u4f11\u95f2\u6e38\u620f\uff0c\u4ee5\u53ca\u4ed6\u4eec\u91c7\u7528\u4e86\u54ea\u4e9b\u4f18\u5316\u6280\u5de7\uff0c\u4f7f Apple Search Ads \u7684\u5b89\u88c5\u91cf\u589e\u957f\u4e86\u516d\u500d\u3002.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n

\u7b5a\u8def\u84dd\u7f15<\/h3>\n\n\n\n

ITI\u7684\u53d1\u5c55\u5386\u7a0b\u59cb\u4e8e\u4e3a\u65e5\u672c\u672c\u571f\u5e02\u573a\u5f00\u53d1\u4f11\u95f2\u6e38\u620f\u53ca\u5176\u4ed6\u6e38\u620f\u5e94\u7528\u3002 \u5728\u610f\u8bc6\u5230\u7528\u6237\u589e\u957f\u5df2\u8d8b\u4e8e\u9971\u548c\u540e\uff0cITI\u5f00\u59cb\u5173\u6ce8\u8d85\u4f11\u95f2\u6e38\u620f\u5e94\u7528\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u8fc5\u731b\u53d1\u5c55\u3002\u4ed6\u4eec\u51b3\u5b9a\u5c1d\u8bd5\u8d85\u4f11\u95f2\u6e38\u620f\u8fd9\u4e00\u7c7b\u578b\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u65e5\u672c\u4ee5\u5916\u7684\u7528\u6237\uff0c\u7279\u522b\u662f\u7f8e\u56fd\u7528\u6237\u3002.<\/p>\n\n\n\n

\u8be5\u56e2\u961f\u5728\u4e13\u6ce8\u4e8e\u6709\u673a\u589e\u957f\u4e24\u5e74\u540e\uff0c\u624d\u51b3\u5b9a\u5f00\u5c55\u4ed8\u8d39\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u5de5\u4f5c\u3002\u76ee\u524d\uff0c\u8d1f\u8d23\u7528\u6237\u83b7\u53d6\u7684\u56e2\u961f\u5171\u6709\u4e24\u4eba\uff0c\u5176\u4e2d\u4e00\u4eba\u4e13\u95e8\u8d1f\u8d23\u82f9\u679c\u641c\u7d22\u5e7f\u544a\uff08ASA\uff09\u6d3b\u52a8\u3002.<\/p>\n\n\n\n

\u95ee\u9898<\/h3>\n\n\n\n

\u7531\u4e8e\u5728\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u65b9\u9762\u7ecf\u9a8c\u6709\u9650\uff0c\u56e2\u961f\u51b3\u5b9a\u5bfb\u627e\u4e00\u4e2a\u80fd\u591f\u4ee5\u53ef\u9884\u6d4b\u7684\u6210\u672c\u5e26\u6765\u9ad8\u8d28\u91cf\u5e94\u7528\u4e0b\u8f7d\u7684\u5e7f\u544a\u6e20\u9053\u3002.<\/p>\n\n\n\n

\u6b64\u5916\uff0cITI\u56e2\u961f\u8fd8\u9700\u8981\u627e\u5230\u4e00\u6b3e\u5f52\u56e0\u5de5\u5177\u6765\u8861\u91cf\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff08ROAS\uff09\uff0c\u8be5\u5de5\u5177\u4e0d\u4ec5\u8981\u6db5\u76d6\u5e94\u7528\u5185\u8d2d\u4e70\uff08IAP\uff09\u548c\u5e94\u7528\u5185\u5e7f\u544a\u5c55\u793a\u5e26\u6765\u7684\u6536\u5165\uff0c\u800c\u4e14\u4ef7\u683c\u5fc5\u987b\u5728\u53ef\u627f\u53d7\u8303\u56f4\u5185\u3002 \u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u901a\u5e38\u8f83\u4f4e\uff0c\u53d1\u884c\u5546\u65e0\u6cd5\u627f\u53d7\u54ea\u6015\u7565\u5fae\u63d0\u9ad8\u7684 CPI\u3002.<\/p>\n\n\n\n

\"\u622a\u56fe-2020-05-26-12:47:30\"\/<\/figure>\n\n\n\n

\u89e3\u51b3\u65b9\u6848<\/h3>\n\n\n\n

\u8fd9\u4fc3\u4f7f\u8be5\u56e2\u961f\u9996\u6b21\u5728\u7f8e\u56fd\u63a8\u51fa\u4e86\u5e7f\u544a\u6d3b\u52a8\uff0c\u5229\u7528 Apple Search Ads \u6295\u653e\u5e7f\u544a\uff0c\u5e76\u901a\u8fc7 Tenjin \u5bf9\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u8fdb\u884c\u8861\u91cf\u3002.<\/p>\n\n\n\n

ITI \u4e0e Apple Search Ads \u56e2\u961f\u5408\u4f5c\uff0c\u5171\u540c\u63a2\u7d22\u54ea\u4e9b\u5173\u952e\u8bcd\u6709\u52a9\u4e8e\u964d\u4f4e\u5e7f\u544a\u6210\u672c\u3002 \u5e94\u7528\u4e0a\u7ebf\u540e\uff0cITI\u6dfb\u52a0\u4e86\u4e0e\u7f8e\u56fd\u6392\u884c\u699c\u524d\u5217\u70ed\u95e8\u4f11\u95f2\u6e38\u620f\u76f8\u5173\u7684Apple Search Ads\u5173\u952e\u8bcd\u7ec4\u3002\u5f53\u300aRescue Cut\u300b\u5f00\u59cb\u8dfb\u8eab\u6392\u884c\u699c\u524d\u5217\u6216\u63a5\u8fd1\u699c\u9996\u65f6\uff0c\u56e2\u961f\u63d0\u9ad8\u4e86\u54c1\u724c\u5173\u952e\u8bcd\u7684\u51fa\u4ef7\uff0c\u4ee5\u7ef4\u6301\u5e94\u7528\u7684\u6392\u540d\u3002 \u8be5\u56e2\u961f\u4e0e Apple Search Ads \u5408\u4f5c\u540e\u53d1\u73b0\uff0c\u8be5\u7c7b\u522b\u4e2d\u7684\u9876\u7ea7\u5e94\u7528\u4e4b\u95f4\u7ade\u4e89\u6fc0\u70c8\uff0c\u8fd9\u5f71\u54cd\u4e86\u4ed6\u4eec\u7684\u6392\u540d\u3002\u56e0\u6b64\uff0c\u56e2\u961f\u51b3\u5b9a\u6bcf\u5468\u6dfb\u52a0\u65b0\u7684\u7ade\u4e89\u5bf9\u624b\u5173\u952e\u8bcd\uff0c\u5e76\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4e0e\u5e94\u7528\u76f8\u5173\u7684\u4e00\u4e9b\u6709\u6548\u5173\u952e\u8bcd\u7684\u51fa\u4ef7\uff0c\u8fd9\u4e3a\u5e94\u7528\u5e26\u6765\u4e86\u65b0\u7528\u6237\uff0c\u540c\u65f6\u63d0\u9ad8\u4e86\u7528\u6237\u7559\u5b58\u7387\u548c\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\u3002.<\/p>\n\n\n\n

ITI \u901a\u8fc7\u4f7f\u7528 Tenjin \u7684\u4eea\u8868\u76d8\u6765\u8861\u91cf\u76ee\u6807\u5173\u952e\u8bcd\u7684\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROAS\uff09\uff0c\u4ece\u800c\u9ad8\u6548\u5730\u7ba1\u7406\u4e86\u5176\u5e7f\u544a\u6d3b\u52a8\u3002.<\/p>\n\n\n\n

\"\u622a\u56fe-2020-05-26-15:53:32-1\"\/<\/figure>\n\n\n\n

\u603b\u7ed3<\/h3>\n\n\n\n

\u501f\u52a9Apple Search Ads\u63a8\u5e7f\u7684\u9996\u6b3e\u6e38\u620f\uff0cITI\u4ec5\u7528\u4e09\u4e2a\u6708\u5c31\u4f7f\u5b89\u88c5\u91cf\u589e\u957f\u4e86\u516d\u500d\u3002 \u5728\u5b89\u88c5\u91cf\u5927\u5e45\u589e\u957f\u7684\u540c\u65f6\uff0c\u540c\u671f\u6bcf\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u4e5f\u964d\u81f3\u539f\u6765\u7684\u534a\u6570\u3002\u6b63\u56e0\u5982\u6b64\uff0c\u300aRescue Cut \u2013 Rope Puzzle\u300b\u5728\u6e38\u620f\u53d1\u5e03\u540e\u77ed\u77ed\u516d\u4e2a\u6708\u5185\u4fbf\u5b9e\u73b0\u4e861\u4ebf\u6b21\u4e0b\u8f7d\u3002.<\/p>\n\n\n\n

ITI\u7684UA\u56e2\u961f\u8ba4\u4e3a\uff0cTenjin\u80fd\u591f\u83b7\u53d6\u6709\u5173\u7528\u6237\u7fa4ROAS\u548c\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPDAU\uff09\u7684\u5173\u952e\u6570\u636e\uff0c\u662f\u5176\u5e7f\u544a\u6d3b\u52a8\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u3002.
\u5bf9ITI\u56e2\u961f\u800c\u8a00\uff0cTenjin\u5e73\u53f0\u7684\u7075\u6d3b\u6027\u548c\u7ecf\u6d4e\u5b9e\u60e0\u6027\u5bf9\u5176\u65e5\u76ca\u589e\u957f\u7684\u6210\u529f\u8d77\u5230\u4e86\u91cd\u8981\u4f5c\u7528\u3002\u5728\u6b64\u7279\u522b\u611f\u8c22Tenjin\u7684\u6210\u529f\u56e2\u961f\uff0c\u5c24\u5176\u662f\u7530\u53e3\u8bda\uff0c\u611f\u8c22\u4ed6\u4eec\u5728\u6bcf\u4e2a\u9636\u6bb5\u90fd\u4e0e\u6211\u4eec\u56e2\u961f\u7d27\u5bc6\u5408\u4f5c\u3002.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

We published our latest case study with ITI on how they found success using Tenjin and Apple Search Ads. We discuss with ITI Developer, Kosei Saegusa, how they began publishing hyper-casual games worldwide, and what optimization techniques they use to increase their Apple Search Ads install volume by six times. Humble Beginnings ITI\u2019s journey started…<\/p>","protected":false},"author":9,"featured_media":8556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-case-studies"],"acf":[],"yoast_head":"\nITI & Apple Search Ads Case Study | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how ITI and ASA achieved stronger Apple Search Ads performance using Tenjin's attribution and campaign optimization tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/case-study-iti-asa\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITI & Apple Search Ads Case Study | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Learn how ITI and ASA achieved stronger Apple Search Ads performance using Tenjin's attribution and campaign optimization tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/case-study-iti-asa\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T08:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:45:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/iti_cs-02.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" 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