{"id":8573,"date":"2020-04-07T08:24:00","date_gmt":"2020-04-07T08:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8573"},"modified":"2026-05-19T15:15:58","modified_gmt":"2026-05-19T15:15:58","slug":"benchmark-report-2020","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/benchmark-report-2020\/","title":{"rendered":"\u300a2020\u5e74\u8d85\u4f11\u95f2\u6e38\u620f\u57fa\u51c6\u62a5\u544a\u300b"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u65b0\u62a5\u544a\uff1a2024\u5e74\u5c06\u4ece\u201c\u8d85\u201d\u8f6c\u5411\u201c\u6df7\u5408\u201d\" class=\"wp-image-11084\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-14.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5df2\u7ecf\u5b8c\u6210\u4e86\u5e74\u5ea6\u8d85\u4f11\u95f2\u6e38\u620f\u57fa\u51c6\u62a5\u544a\u7684\u6700\u7ec8\u5b9a\u7a3f\uff0c\u60a8\u53ef\u4ee5\u5728\u4e0b\u65b9\u4e0b\u8f7d\u3002\u5728\u8fd9\u4efd\u62a5\u544a\u4e2d\uff0c\u6211\u4eec\u6c47\u603b\u4e86\u8d85\u4f11\u95f2\u6e38\u620f\u7684CPI\u4e2d\u4f4d\u6570\uff0c\u5e76\u6309\u4e3b\u8981\u56fd\u5bb6\u548c\u4e3b\u8981\u5e7f\u544a\u7f51\u7edc\u8fdb\u884c\u4e86\u7ec6\u5206\u3002\u60a8\u5c06\u4e86\u89e3\u5230\uff0c\u5728iOS\u5e73\u53f0\u4e0a\uff0c\u54ea\u4e2a\u56fd\u5bb6\u7684CPI\u6700\u4f4e\uff0c\u4e3a$0.16\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e74\u662f\u8d85\u4f11\u95f2\u6e38\u620f\u518d\u6b21\u79f0\u9738\u5e94\u7528\u5546\u5e97\u6392\u884c\u699c\u7684\u4e00\u5e74\uff08<a href=\"https:\/\/sensortower.com\/blog\/hyper-casual-games-downloads-2019\">\u4f20\u611f\u5668\u5854<\/a>). 2020\u5e74\u56e0\u65b0\u51a0\u75ab\u60c5\uff08COVID-19\uff09\u800c\u5f00\u5c40\u9887\u4e3a\u66f2\u6298\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u884c\u4e1a\u5e94\u505a\u597d\u51c6\u5907\uff0c\u5e94\u5bf9\u75ab\u60c5\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u4ea7\u751f\u7684\u8fde\u9501\u53cd\u5e94\u3002\u9996\u5148\uff0c\u6211\u4eec\u5206\u6790\u4e86Tenjin\u57282019\u5e74\u6536\u96c6\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u83b7\u5ba2\u6210\u672c\uff08CPI\uff09\u548c\u5e7f\u544a\u6536\u5165\u6570\u636e\uff0c\u4ece\u800c\u5bf9\u8fd9\u4e00\u5b50\u7c7b\u578b\u6709\u4e86\u65b0\u7684\u8ba4\u8bc6\u3002 \u6211\u4eec\u5e0c\u671b\u8fd9\u4efd\u8d85\u4f11\u95f2\u6e38\u620f\u57fa\u51c6\u62a5\u544a\u80fd\u4e3a\u60a8\u63d0\u4f9b\u521d\u6b65\u7684\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u60a8\u4f18\u5316\u7528\u6237\u83b7\u53d6\u7b56\u7565\uff0c\u5e76\u66f4\u597d\u5730\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5e0c\u671b\u8fd9\u4e9b\u5185\u5bb9\u80fd\u5bf9\u60a8\u7684\u53d8\u73b0\u548c\u7528\u6237\u83b7\u53d6\u7b56\u7565\u6709\u6240\u5e2e\u52a9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u62a5\u544a\u4e2d\u6211\u4eec\u56de\u7b54\u4e86\u4ee5\u4e0b\u90e8\u5206\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6839\u636eCPI\uff0c\u7528\u6237\u83b7\u53d6\u6392\u540d\u524d15\u7684\u56fd\u5bb6\u6709\u54ea\u4e9b\uff1f<\/li>\n\n\n\n<li>\u6839\u636e\u5e7f\u544a\u652f\u51fa\u548cCPI\uff0c\u6392\u540d\u524d\u5341\u7684\u5e7f\u544a\u7f51\u7edc\u6709\u54ea\u4e9b\uff1f<\/li>\n\n\n\n<li>\u6309\u5e7f\u544a\u6536\u5165\u8ba1\u7b97\uff0c\u6392\u540d\u524d\u5341\u7684\u5e7f\u544a\u7f51\u7edc\u6709\u54ea\u4e9b\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/hubs.ly\/H0pfJ9y0\" style=\"background-color:#6bb4e1\">\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve finalized our annual hyper-casual benchmark report that you can download below. In this report, we\u2019ve compiled the median CPIs for hyper-casual games with a breakdown per top country and top ad network. You learn which country has the lowest CPI of $0.16 on iOS. 2019 was another year when hyper-casual games dominated app stores\u2019&#8230;<\/p>","protected":false},"author":9,"featured_media":8574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Benchmark Report 2020 Edition | Tenjin<\/title>\n<meta name=\"description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. Learn who has the lowest CPI and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Benchmark Report 2020 Edition | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. Learn who has the lowest CPI and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/benchmark-report-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T15:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/benchmark-copy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ebony Nicole Simone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ebony Nicole Simone\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\"},\"author\":{\"name\":\"Ebony Nicole Simone\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/30e5e0ac1a4b29affd2ee5317c5fa1a2\"},\"headline\":\"2020 Hyper-Casual Benchmark Report\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-05-19T15:15:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\"},\"wordCount\":191,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/benchmark-copy.jpeg\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/\",\"name\":\"Hyper-Casual Benchmark Report 2020 Edition | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/benchmark-report-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/benchmark-copy.jpeg\",\"datePublished\":\"2020-04-07T08:24:00+00:00\",\"dateModified\":\"2026-05-19T15:15:58+00:00\",\"description\":\"We gathered the median CPIs for hyper-casual games with breakdowns for country and ad network. 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