{"id":8595,"date":"2019-09-04T08:38:00","date_gmt":"2019-09-04T08:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8595"},"modified":"2023-09-20T05:55:04","modified_gmt":"2023-09-20T05:55:04","slug":"hyper-casual-games-and-china-market-analysis-insights-china-joy-recap","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/","title":{"rendered":"\u8d85\u4f11\u95f2\u6e38\u620f\u4e0e\u4e2d\u56fd\uff1a\u5e02\u573a\u5206\u6790\u4e0e\u6d1e\u5bdf\uff08China Joy Recap\uff09"},"content":{"rendered":"<p><br>\u5728 2019 ChinaJoy \u7814\u8ba8\u4f1a\u4e0a\uff1a\u5728 \"\u4e2d\u897f\u5408\u74a7\u7684\u8d85\u4f11\u95f2\u6e38\u620f \"\u7814\u8ba8\u4f1a\u4e0a\uff0c\u6211\u4eec\u7684\u9996\u5e2d\u6267\u884c\u5b98\u514b\u91cc\u65af\u6258\u5f17-\u6cd5\u59c6\uff08Christopher Farm\uff09\u5206\u4eab\u4e86\u6700\u65b0\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u5e02\u573a\u5206\u6790\u6570\u636e\u548c\u89c1\u89e3\u3002\u4ee5\u4e0b\u662f\u6b64\u6b21\u6d3b\u52a8\u7684 4 \u4e2a\u91cd\u8981\u89c1\u89e3\uff1a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.\u4e2d\u56fd\u7684\u4f4e\u6d88\u8d39\u7269\u4ef7\u6307\u6570\u4f7f\u5176\u6210\u4e3a\u4e00\u4e2a\u5177\u6709\u5438\u5f15\u529b\u7684\u5e02\u573a<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8599\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-5.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u5e76\u975e\u897f\u65b9\u73b0\u8c61\u3002\u4e8b\u5b9e\u4e0a\uff0c\u53d1\u884c\u5546\u6b63\u8d8a\u6765\u8d8a\u591a\u5730\u6295\u5165\u8d44\u6e90\uff0c\u5728\u4e2d\u56fd\u548c\u5176\u4ed6\u4e1c\u65b9\u5e02\u573a\u83b7\u53d6\u65b0\u7528\u6237\u30022017 \u5e74\u81f3 2018 \u5e74\u95f4\uff0c\u897f\u65b9\u8d85\u4f11\u95f2\u6e38\u620f\u516c\u53f8\u5728\u4e2d\u56fd\u7684\u7528\u6237\u83b7\u53d6\u652f\u51fa\u589e\u52a0\u4e86 82%\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4e2d\u56fd\u5e02\u573a\u7684\u5f00\u53d1\u6210\u672c\u4f4e\u5ec9--2017 \u5e74\u81f3 2018 \u5e74\u95f4\uff0c\u5e73\u5747\u5355\u6b21\u5b89\u88c5\u6210\u672c\u4ece $0.21 \u964d\u81f3 $0.18\uff0c\u662f\u65b0\u7684\u8d85\u4f11\u95f2\u4f01\u4e1a\u7406\u60f3\u7684\u542f\u52a8\u5e73\u53f0\u3002\u6839\u636e\u6211\u4eec\u7684\u6570\u636e\uff0c\u6211\u4eec\u9884\u8ba1\u4e2d\u56fd\u7684\u8d85\u4f11\u95f2\u5e02\u573a\u5728 2019 \u5e74\u4f1a\u6709\u66f4\u5927\u7684\u589e\u957f\u3002\u5230 2020 \u5e74\uff0c\u5b83\u5c06\u8dfb\u8eab&nbsp;<strong>\u524d\u4e09\u540d\u56fd\u5bb6<\/strong>&nbsp;\u7528\u4e8e\u63a8\u51fa\u65b0\u7684\u8d85\u4f11\u95f2\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.\u4e2d\u56fd\u5e02\u573a\u5728\u8d27\u5e01\u5316\u65b9\u9762\u65e5\u8d8b\u6210\u719f<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8601\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-7.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u5728\u5e7f\u544a\u8d27\u5e01\u5316\u65b9\u9762\uff0c\u4e2d\u56fd\u5e02\u573a\u6b63\u5728\u5feb\u901f\u8d70\u5411\u6210\u719f\u3002\u622a\u81f3 2018 \u5e74\uff0c\u4e2d\u56fd\u7684\u5e73\u5747 eCPM \u8fbe\u5230 $1.91\uff0c\u8d85\u8fc7\u4e86\u5fb7\u56fd\u3002\u867d\u7136\u7f8e\u56fd\u7684\u5e73\u5747 eCPM \u4ecd\u7136\u9886\u5148\uff0c\u4f46\u8be5\u5e02\u573a\u5728 2017 \u5e74\u81f3 2018 \u5e74\u95f4\u5b9e\u9645\u4e0a\u7565\u6709\u4e0b\u964d\u3002\u5305\u62ec\u82f1\u56fd\u548c\u65e5\u672c\u5728\u5185\u7684\u6240\u6709\u5176\u4ed6\u4e3b\u8981\u5e02\u573a\u4e5f\u662f\u5982\u6b64\u3002\u6211\u4eec\u9884\u8ba1\uff0c\u4e2d\u56fd\u5e02\u573a\u5c06\u5728 2019 \u5e74\u5168\u5e74\u7ee7\u7eed\u589e\u957f\u548c\u6210\u719f\uff0c\u6210\u4e3a\u5bf9\u5bfb\u6c42\u5feb\u901f\u589e\u957f\u7684\u8d85\u4f11\u95f2\u4f01\u4e1a\u6700\u5177\u5438\u5f15\u529b\u7684\u56fd\u5bb6\u4e4b\u4e00\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u8d85\u4f11\u95f2\u7528\u6237\u7684\u83b7\u53d6\u9700\u8981\u72ec\u7279\u7684\u6218\u7565<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8600\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-6.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u8d85\u4f11\u95f2\u6e38\u620f\u9700\u8981\u72ec\u7279\u7684\u7528\u6237\u83b7\u53d6\u7b56\u7565--\u8425\u9500\u4eba\u5458\u4e0d\u80fd\u91c7\u53d6\u4e0e IAP \u6e38\u620f\u76f8\u540c\u7684\u65b9\u6cd5\u3002\u4f20\u7edf\u7684 UA \u9700\u8981\u72ed\u7a84\u7684\u76ee\u6807\u5b9a\u4f4d\uff0c\u56e0\u4e3a\u57fa\u4e8e IAP \u7684\u6e38\u620f\u90fd\u5728\u4ee5\u9ad8 CPI \u4e89\u593a\u76f8\u540c\u7684\u7528\u6237\u7fa4\u3002\u800c\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u9886\u57df\uff0c\u6bcf\u540d\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u7684\u57fa\u51c6\u53ef\u80fd\u8981\u4f4e\u5f97\u591a\u3002\u56e0\u6b64\uff0c\u8d85\u4f11\u95f2\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4ee5\u8f83\u4f4e\u7684 CPI \u9762\u5411\u66f4\u5e7f\u6cdb\u3001\u7ade\u4e89\u66f4\u5c11\u7684\u4eba\u7fa4\u3002\u7531\u4e8e\u9ad8\u4ef7\u503c\u7528\u6237\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u9886\u57df\u5e76\u4e0d\u5e38\u89c1\uff0c\u56e0\u6b64\u8fd9\u4e9b\u6e38\u620f\u5fc5\u987b\u57f9\u517b\u5e7f\u6cdb\u7684\u7528\u6237\u7fa4\uff0c\u5e76\u901a\u8fc7\u975e IAP \u6e20\u9053\u5b9e\u73b0\u76c8\u5229\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.\u8d85\u4f11\u95f2\u98df\u54c1\u7684 TTBE \u8f83\u77ed<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8598\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-4.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u8d85\u4f11\u95f2\u9910\u5385\u4ee5\u5176\u77ed\u65f6\u95f4\u5185\u5b9e\u73b0\u6536\u652f\u5e73\u8861\uff08TTBE\uff09\u800c\u95fb\u540d\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u4eec\u901a\u5e38\u5728\u63a8\u51fa\u540e\u77ed\u77ed\u4e03\u5929\u5185\u5c31\u80fd\u5b9e\u73b0\u76c8\u5229\u3002\u4e3a\u4e86\u4fdd\u6301\u8fd9\u79cd\u6001\u52bf\uff0c\u8d85\u4f11\u95f2\u9910\u5385\u5f00\u53d1\u5546\u5fc5\u987b\u4fdd\u6301\u8f83\u4f4e\u7684\u6d88\u8d39\u4ef7\u683c\u6307\u6570\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u589e\u957f\u5219\u53d1\u751f\u5728 30 \u5929\u6216\u66f4\u957f\u7684\u65f6\u95f4\u6846\u67b6\u5185\u3002\u8fd9\u662f\u56e0\u4e3a\u8d85\u4f11\u95f2\u6e38\u620f\u73a9\u5bb6\u901a\u5e38\u4e0d\u662f\u9ad8LTV\u7684\u5fe0\u5b9e\u7528\u6237\u3002\u5f00\u53d1\u8005\u5fc5\u987b\u4e13\u6ce8\u4e8e\u901a\u8fc7\u5e7f\u544a\u8d27\u5e01\u5316\u6700\u5927\u5316\u7528\u6237\u7684\u77ed\u671f\u4ef7\u503c\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u8fd9\u79cd\u77ed\u671f TTBE \u6a21\u5f0f\u5141\u8bb8\u5e7f\u544a\u5546\u8fc5\u901f\u91c7\u53d6\u884c\u52a8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.\u4ea4\u53c9\u63a8\u5e7f\u53ef\u589e\u52a0 \"\u7f51\u7edc\u4fdd\u7559\u7387 \"\u548c\u5e7f\u544a\u6536\u5165<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=960%2C540&#038;ssl=1\" alt=\"\" class=\"wp-image-8597\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2023\/09\/image-3.jpeg?resize=18%2C10&amp;ssl=1 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u4ea4\u53c9\u63a8\u5e7f\u662f\u4e00\u79cd\u7528\u6237\u83b7\u53d6\u7b56\u7565\uff0c\u5373\u5728\u9488\u5bf9\u540c\u4e00\u5de5\u4f5c\u5ba4\u5236\u4f5c\u7684\u6807\u9898\u5f00\u5c55\u7684\u6d3b\u52a8\u4e2d\uff0c\u4ee5\u4e00\u6b3e\u5e94\u7528\u7a0b\u5e8f\u7684\u7528\u6237\u4e3a\u76ee\u6807\u3002\u4ea4\u53c9\u63a8\u5e7f\u5bf9\u8d85\u7ea7\u4f11\u95f2\u6e38\u620f\u6709\u53cc\u91cd\u597d\u5904\uff1a\u5b83\u65e2\u80fd\u63d0\u9ad8\u6574\u4e2a\u7f51\u7edc\u7684\u7528\u6237\u7559\u5b58\u7387\uff0c\u53c8\u80fd\u589e\u52a0\u8d27\u5e01\u5316\u6536\u5165\u3002\u5e7f\u544a\u7f51\u7edc\u4f1a\u5c06\u5e7f\u544a\u4f9b\u5e94\u53d1\u9001\u5230\u4e00\u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u7136\u540e\u53ef\u4ee5\u5728\u6574\u4e2a\u4ea7\u54c1\u7ec4\u5408\u4e2d\u52a0\u4ee5\u5229\u7528\u3002\u8fd9\u79cd \"\u6eda\u96ea\u7403 \"\u6548\u5e94\u51cf\u5c11\u4e86\u7528\u6237\u6d41\u5931\uff0c\u5e76\u4f7f\u6bcf\u4e2a\u7528\u6237\u7684\u4ef7\u503c\u6700\u5927\u5316\u3002&nbsp;<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-blog\/2019\/09\/EAyveolW4AAhJgq.jpeg?ssl=1\"><\/p>\n\n\n\n<p><em>\u6f14\u8bb2\u5168\u6587\u89c1&nbsp;<a href=\"https:\/\/www.slideshare.net\/ChristopherFarm\/chinajoy-2019-tenjins-take-on-hypercasual\">\u5e7b\u706f\u7247<\/a>.<\/em><\/p>\n\n\n\n<p>\u8d85\u4f11\u95f2\u5e94\u7528\u7a0b\u5e8f\u4e3a\u79fb\u52a8\u6e38\u620f\u9886\u57df\u5e26\u6765\u4e86\u65b0\u7684\u53d1\u5c55\u6f5c\u529b\u3002\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u5c24\u5176\u662f\u5728\u4e2d\u56fd\u7b49\u975e\u897f\u65b9\u5e02\u573a\uff0c\u5b83\u4eec\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u6b63\u5728\u6fc0\u589e\u3002\u968f\u7740\u5e02\u573a\u7684\u6301\u7eed\u589e\u957f\uff0c\u7528\u6237\u4f53\u9a8c\u548c\u8d27\u5e01\u5316\u6218\u7565\u9700\u8981\u4e0d\u65ad\u8c03\u6574\u3002<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695083345320.1695095732931.7&amp;__hssc=105908124.140.1695095732931&amp;__hsfp=2360007836\">&nbsp;Tenjin\u7684<\/a>&nbsp;\u5ba2\u6237\u6210\u529f\u56e2\u961f\u7ad9\u5728\u8d85\u4f11\u95f2\u9910\u996e\u7684\u6700\u524d\u6cbf\uff0c\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6570\u636e\u9a71\u52a8\u578b\u6d1e\u5bdf\u529b\uff0c\u4e3a\u60a8\u7684\u6210\u529f\u63d0\u4f9b\u6307\u5bfc\u3002\u5982\u679c\u60a8\u9700\u8981\u5e2e\u52a9\uff0c\u8bf7\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u3002\u8bf7\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 info@tenjin.com \u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u6216\u67e5\u770b\u5176\u4ed6\u8d44\u6e90\uff0c\u5982\u6211\u4eec\u7684<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\/\">&nbsp;\u5b8c\u6574\u7684\u8d85\u4f11\u95f2\u5f00\u53d1\u6307\u5357<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China\u2019s low CPIs make it an attractive market Hyper-casual games aren\u2019t a western phenomenon. In fact, publishers are increasingly dedicating resources&#8230;<\/p>","protected":false},"author":5,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Games and China: Market Analysis &amp; Insights (China Joy Recap) - Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-games-and-china-market-analysis-insights-china-joy-recap\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyper-Casual Games and China: Market Analysis &amp; Insights (China Joy Recap) - Tenjin\" \/>\n<meta property=\"og:description\" content=\"At the 2019 ChinaJoy Seminar: Hyper-casual games in East meets West, our CEO Christopher Farm shared the most recent hyper-casual market analysis data and insights. Here are 4 key insights from the event: 1. China\u2019s low CPIs make it an attractive market Hyper-casual games aren\u2019t a western phenomenon. 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