{"id":8614,"date":"2019-05-23T10:16:00","date_gmt":"2019-05-23T10:16:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8614"},"modified":"2026-04-14T08:33:58","modified_gmt":"2026-04-14T08:33:58","slug":"applovin-ironsource-mopub-tenjin-innovation-app-revenue","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/applovin-ironsource-mopub-tenjin-innovation-app-revenue\/","title":{"rendered":"Applovin\u3001Ironsource\u548c\u73b0\u5728\u7684MoPub\uff1a\u5929\u795e\u5bf9\u8fd1\u671f\u5e94\u7528\u7a0b\u5e8f\u6536\u5165\u521b\u65b0\u7684\u770b\u6cd5\u53ca\u5176\u5bf9\u6211\u4eec\u5ba2\u6237\u7684\u610f\u4e49"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u81ea2016\u5e74\u79cb\u5b63Tenjin\u4e3aVoodoo\u6784\u5efa\u4e86\u91cf\u8eab\u5b9a\u5236\u7684\u6309\u4f1a\u8bdd\/\u6309\u56fd\u5bb6\u5212\u5206\u7684\u5e7f\u544a\u6536\u5165\u6a21\u5f0f\u4ee5\u6765\uff0c\u8be5\u884c\u4e1a\u6700\u8fd1\u53d6\u5f97\u4e86\u54ea\u4e9b\u8fdb\u5c55\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5173\u6ce8\u514d\u8d39\u624b\u6e38\u521b\u65b0\u52a8\u6001\u7684\u4efb\u4f55\u4eba\u6765\u8bf4\uff0c\u8fc7\u53bb\u51e0\u4e2a\u6708\u90fd\u4ee4\u4eba\u5174\u594b\u3002\u6216\u8bb8\u53d7\u8d85\u4f11\u95f2\u6e38\u620f\u6210\u529f\u7684\u5f71\u54cd\uff0c\u6211\u4eec\u73b0\u5728\u770b\u5230\u4e86\u5e7f\u544a\u6536\u5165\u65b9\u9762\u7684\u5927\u91cf\u521b\u65b0\uff1a\u9996\u5148<a href=\"https:\/\/www.ironsrc.com\/blog\/introducing-user-ad-revenue\/\">&nbsp;Ironsource \u4e8e\u53bb\u5e7410\u6708\u63a8\u51fa\u4e86\u4e00\u6b3e\u7528\u6237\u7ea7\u5e7f\u544a\u6536\u5165API<\/a>, \u7136\u540e\u5728\u2026\u2026\u4e4b\u540e&nbsp;<a href=\"https:\/\/blog.applovin.com\/applovin-acquires-max-to-bring-in-app-header-bidding-to-its-network\/\">\u6536\u8d2d MAX Applovin<\/a>&nbsp;\u6700\u8fd1\u4e5f\u91c7\u7528\u4e86\u7c7b\u4f3c\u7684API\u65b9\u6848\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5468\uff0cMoPub\u66f4\u8fdb\u4e00\u6b65\uff0c\u53d1\u5e03\u4e86\u4ed6\u4eec\u7684&nbsp;<a href=\"https:\/\/blog.tenjin.com\/welcome-to-the-next-level-of-ad-revenue-optimization\/\">\u57fa\u4e8e\u901a\u8fc7SDK\u96c6\u6210\u83b7\u53d6\u7684\u5c55\u793a\u7ea7\u6570\u636e\u5f97\u51fa\u7684\u5e7f\u544a\u6536\u5165\u9884\u4f30\u503c<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u4eec\u4e0e MoPub \u7684\u96c6\u6210\uff1a\u4f01\u4e1a\u5ba2\u6237\u5982\u4f55\u4ece\u4e2d\u53d7\u76ca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u9700\u8981\u4e86\u89e3\u4ee5\u4e0b\u4e24\u70b9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u5b9e\u65bd\u548c\u7ba1\u7406\u6b64\u6b21\u96c6\u6210\u4ea7\u751f\u7684\u7ec6\u7c92\u5ea6\u6570\u636e\uff0c\u4f1a\u7ed9\u5e0c\u671b\u81ea\u884c\u4e0e MoPub \u6570\u636e\u8fdb\u884c\u96c6\u6210\u7684\u5ba2\u6237\u5e26\u6765\u989d\u5916\u590d\u6742\u6027\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 SDK \u573a\u666f\u4e0b\uff0c\u5f00\u53d1\u8005\u53ef\u4ee5\u5c06\u539f\u59cb\u5c55\u793a\u7ea7\u6570\u636e\u8f6c\u53d1\u81f3\u4efb\u610f\u670d\u52a1\uff0c\u4ee5\u4fbf\u8fdb\u884c\u6574\u7406\u548c\u5206\u6790\u3002\u8fd9\u542c\u8d77\u6765\u5f88\u7b80\u5355\uff0c\u4f46\u5bf9\u4e8e\u4efb\u4f55\u5355\u4e2a\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u6784\u5efa ETL \u7ba1\u9053\u90fd\u5341\u5206\u8017\u65f6\u4e14\u6210\u672c\u9ad8\u6602\u3002 \u82e5\u8981\u76f4\u63a5\u4ece\u8bbe\u5907\u96c6\u6210 MoPub \u7684\u5c55\u793a\u7ea7\u6570\u636e\uff0c\u5f00\u53d1\u8005\u9700\u8981\u6784\u5efa\u4e00\u6761\u6570\u636e\u7ba1\u9053\u548c\u6570\u636e\u4ed3\u5e93\uff0c\u8be5\u7ba1\u9053\u548c\u4ed3\u5e93\u9700\u80fd\u591f\u5904\u7406\u7ecf\u8fc7\u591a\u91cd\u6a21\u5f0f\u6807\u51c6\u5316\u5904\u7406\u7684\u5c55\u793a\u6570\u636e\uff0c\u5177\u5907\u9ad8\u53ef\u6269\u5c55\u6027\uff0c\u4e14\u6210\u672c\u4f4e\u4e8e 1 \u7f8e\u5206\u3002 \u76f8\u5173\u7684 ETL \u6d41\u7a0b\u9700\u8981\u8003\u8651\u9488\u5bf9\u6bcf\u7c7b\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u7528\u6237\u3001\u5e7f\u544a\u7cfb\u5217\u3001\u7f51\u7ad9\u3001\u56fd\u5bb6\u6216\u6e20\u9053\u5c42\u9762\u5c06\u591a\u4e2a\u6570\u636e\u96c6\u8fdb\u884c\u5173\u8054\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u4e0e MoPub \u96c6\u6210\u7684 Tenjin Enterprise \u5ba2\u6237\u5c06\u5728\u5176 DataVault \u4e2d\u770b\u5230\u4e00\u4e2a\u4e13\u7528\u6570\u636e\u8868\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img 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\u5ba2\u6237\u63d0\u4f9b\u5176\u5e7f\u544a\u5c55\u793a\u6536\u5165\u7684\u9884\u4f30\u6570\u636e\u3002\u8fd9\u4e9b\u8bb0\u5f55\u8fd8\u5c06\u5305\u542b\u5176\u4ed6\u6570\u636e\u5b57\u6bb5\uff0c\u4f8b\u5982\u9700\u6c42\u6765\u6e90\u3001\u5e7f\u544a\u4f4d\u3001\u8d27\u5e01\u3001\u56fd\u5bb6\/\u5730\u533a\u4fe1\u606f\u7b49\u3002.<\/li>\n\n\n\n<li>\u786e\u5b9a\u5411\u7528\u6237\u5c55\u793a\u7684\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u6700\u4f18\u503c\uff1a\u5ba2\u6237\u73b0\u5728\u53ef\u4ee5\u6839\u636e\u5e7f\u544a\u683c\u5f0f\u548c\u5c55\u793a\u987a\u5e8f\uff0c\u786e\u5b9a\u6bcf\u6b21\u5e7f\u544a\u5c55\u793a\u7684\u4ef7\u503c\u3002.<\/li>\n\n\n\n<li>\u660e\u786e\u6536\u5165\u6570\u636e\u7684\u7cbe\u786e\u5ea6\uff1a\u4e3a\u5904\u7406\u53ef\u80fd\u5b58\u5728\u7684\u5dee\u5f02\uff0cMoPub \u5c06\u5bf9\u6536\u5165\u6570\u636e\u8fdb\u884c\u6807\u6ce8\uff0c\u4ee5\u8868\u660e\u54ea\u4e9b\u5e7f\u544a\u7f51\u7edc\u6765\u6e90\u63d0\u4f9b\u4e86\u786e\u5207\u6570\u636e\uff0c\u54ea\u4e9b\u63d0\u4f9b\u4e86\u9884\u4f30\u503c\u3002\u8fd9\u6709\u52a9\u4e8e\u53d1\u5e03\u5546\u5728\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u548c\u6784\u5efa\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u6a21\u578b\u65f6\uff0c\u4ee5\u66f4\u9ad8\u7684\u7cbe\u7ec6\u5ea6\u786e\u5b9a\u5e73\u5747\u6bcf\u5343\u6b21\u5c55\u793a\u6536\u5165\uff08eCPM\uff09\u3002.<\/li>\n\n\n\n<li>\u5206\u6790\u9ad8eCPM\u5c55\u793a\u91cf\u4e0e\u4f4eeCPM\u5c55\u793a\u91cf\u4e4b\u95f4\u7684\u89c4\u5f8b\uff1a\u54ea\u4e9b\u7528\u6237\u7684eCPM\u8f83\u9ad8\uff0c\u54ea\u4e9b\u8f83\u4f4e\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin Enterprise \u7684\u5ba2\u6237\u65e0\u9700\u81ea\u5df1\u6478\u7d22\u8fd9\u4e9b\u6280\u672f\u3002\u4ed6\u4eec\u53ef\u4ee5\u4f9d\u9760\u6211\u4eec\u7684\u5ba2\u6237\u6210\u529f\u56e2\u961f\u5728\u4ee3\u7801\u5c42\u9762\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e7f\u544a\u6536\u5165\u9886\u57df\u6700\u8fd1\u7684\u521b\u65b0\u5bf9\u6211\u4eec\u7684\u5ba2\u6237\u610f\u5473\u7740\u4ec0\u4e48<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u7ecf\u5e38\u8be2\u95ee\u6211\u4eec\uff0c\u8be5\u9886\u57df\u7684\u521b\u65b0\u5bf9\u4ed6\u4eec\u610f\u5473\u7740\u4ec0\u4e48\u3002\u4ee5\u4e0b\u662f\u57fa\u4e8e\u5185\u90e8\u8ba8\u8bba\u5f97\u51fa\u7684\u51e0\u70b9\u5173\u952e\u5185\u5bb9\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u524d\u4e00\u5207\u4ecd\u57fa\u4e8e\u9884\u4f30\u503c\u3002\u5c31\u8fdeMopub\u8fd9\u6837\u516c\u5f00\u8fd9\u4e9b\u6570\u636e\u7684\u5e7f\u544a\u7f51\u7edc\uff0c\u4e5f\u4f1a\u6ce8\u660e\u5c55\u793a\u6536\u5165\u662f\u5426\u4e3a\u9884\u4f30\u503c\u3002<\/li>\n\n\n\n<li>\u76ee\u524d\uff0c\u5e02\u573a\u4e0a\u5df2\u6709\u8d85\u8fc715\u79cd\u4e0d\u540c\u7684\u5e7f\u544a\u6536\u5165\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u4f30\u7b97\u65b9\u6cd5\u3002\u6211\u4eec\u9884\u8ba1\uff0c\u8fd9\u4e9b\u8ba1\u7b97\u65b9\u6cd5\u7684\u6570\u91cf\u4ee5\u53ca\u5ba2\u6237\u7684\u56f0\u60d1\u7a0b\u5ea6\u90fd\u5c06\u8fdb\u4e00\u6b65\u589e\u52a0\u3002\u5982\u679c\u60a8\u9700\u8981\u5e2e\u52a9\u6765\u9009\u62e9\u6700\u9002\u5408\u60a8\u7684\u65b9\u6cd5\uff0c\u8bf7\u8054\u7cfb\u60a8\u7684\u5ba2\u6237\u7ecf\u7406\u3002.<\/li>\n\n\n\n<li>\u5ba2\u6237\u4f1a\u53d1\u73b0\uff0c\u5c06\u4e2d\u4ecb\u670d\u52a1\u5546\u63d0\u4f9b\u7684\u6240\u6709\u5e7f\u544a\u5c55\u793a\u6536\u5165\u76f8\u52a0\u540e\uff0c\u5176\u603b\u548c\u5e76\u4e0d\u7b49\u4e8e\u62a5\u544a API \u4e2d\u663e\u793a\u7684\u6570\u503c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u6570\u636e\u90fd\u662f\u4f30\u8ba1\u503c\u3002 \u6211\u4eec\u53d1\u73b0\uff0cMoPub \u76ee\u524d\u6b63\u5728\u63d0\u9ad8\u8fd9\u4e00\u95ee\u9898\u7684\u900f\u660e\u5ea6\u3002\u5176 SDK \u5c06\u628a\u6570\u636e\u6807\u8bb0\u4e3a\u201cpublisher_defined\u201d\uff08\u53d1\u5e03\u5546\u5b9a\u4e49\uff09\/\u201cexact\u201d\uff08\u7cbe\u786e\uff09\/\u201capproximate\u201d\uff08\u8fd1\u4f3c\uff09\uff0cTenjin \u5ba2\u6237\u5c06\u80fd\u591f\u5728 DataVault \u4e2d\u67e5\u770b\u8fd9\u4e9b\u4fe1\u606f\u3002.<\/li>\n\n\n\n<li>\u6362\u53e5\u8bdd\u8bf4\uff0c\u8fd9\u91cc\u5b58\u5728\u591a\u79cd\u76f8\u4e92\u7ade\u4e89\u7684\u65b9\u6cd5\uff1aIronsource\/Applovin\uff08API\u7684\u6bcf\u65e5\u4e0b\u8f7d\u91cf\uff09\u4e0eMoPub\/Fyber\uff08\u8ba2\u9605SDK\u4e8b\u4ef6\uff09\u4ee5\u53ca\u5185\u90e8\u4f30\u7b97\u3002.<\/li>\n\n\n\n<li>Tenjin \u7684\u5ba2\u6237\u4ecd\u7136\u53ef\u4ee5\u4f7f\u7528\u6211\u4eec\u7684\u5de5\u5177\u6765\u6784\u5efa\u81ea\u5b9a\u4e49\u5e7f\u544a\u6536\u5165\u8ba1\u7b97&nbsp;<a href=\"https:\/\/docs.tenjin.com\/en\/dashboard\/custom.html\">\u81ea\u5b9a\u4e49\u4e8b\u4ef6&nbsp;<\/a>\u529f\u80fd\u3002.<\/li>\n\n\n\n<li>\u867d\u7136\u6211\u4eec\u9996\u5148\u96c6\u6210\u4e86 MoPub\uff0c\u4f46\u4e00\u5982\u65e2\u5f80\uff0c\u6211\u4eec\u652f\u6301\u5404\u79cd\u5efa\u6a21\u65b9\u5f0f\u3002\u6211\u4eec\u534f\u52a9 Tenjin Enterprise \u5ba2\u6237\u5c06\u5176\u81ea\u5b9a\u4e49 API\u3001site_id \u4ee5\u53ca\u6570\u636e\u4ed3\u5e93\u4e0e Applovin \u548c Ironsource \u7684 API \u8fdb\u884c\u96c6\u6210\u3002\u5982\u679c\u60a8\u5bf9\u6b64\u65b9\u9762\u7684\u4f01\u4e1a\u7ea7\u652f\u6301\u611f\u5174\u8da3\uff0c\u8bf7\u8054\u7cfb\u60a8\u7684\u5ba2\u6237\u7ecf\u7406\u3002.<\/li>\n\n\n\n<li>\u5728Tenjin\u5e73\u53f0\uff0c\u80fd\u591f\u76f4\u63a5\u5728\u8bbe\u5907\u4e0a\u83b7\u53d6\u5c55\u793a\u6536\u5165\u6570\u636e\u8fd9\u4e00\u529f\u80fd\uff0c\u5c06\u5f71\u54cd\u5f00\u53d1\u8005\u5bf9\u7528\u6237\u4f53\u9a8c\u548c\u53d8\u73b0\u65b9\u5f0f\u7684\u601d\u8003\u3002\u7531\u4e8e\u5e7f\u544a\u6536\u5165\u6570\u636e\u53ef\u5728\u8bbe\u5907\u4e0a\u5373\u65f6\u83b7\u53d6\uff0c\u5f00\u53d1\u8005\u5c06\u8bbe\u6cd5\u5b9e\u65f6\u5229\u7528\u8fd9\u4e9b\u6570\u636e\uff0c\u4e3a\u7528\u6237\u521b\u9020\u66f4\u4f18\u8d28\u7684\u4f53\u9a8c\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u611f\u8c22\u514b\u91cc\u65af\u3001\u5361\u7f57\u5c14\u548c\u771f\u7434\u63d0\u4f9b\u7684\u53cd\u9988\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>What recent progress in the industry since Tenjin built out a custom-tailored session\/country ad revenue model for Voodoo back in autumn \u201816! It\u2019s been exciting months for anyone who is following innovation in free to play mobile games. Possibly driven by the success of hyper-casual games, we now have seen a lot of innovation around&#8230;<\/p>","protected":false},"author":10,"featured_media":8615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Revenue Perspectives | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover how AppLovin, ironSource, MoPub, and Tenjin are shaping mobile app monetization with innovations that maximize ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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