{"id":8624,"date":"2026-09-24T10:24:00","date_gmt":"2026-09-24T10:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8624"},"modified":"2026-10-20T09:31:03","modified_gmt":"2026-10-20T09:31:03","slug":"app-subscriptions","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/app-subscriptions\/","title":{"rendered":"\u8bd5\u7528\u91cf\u66b4\u6da8\u2260\u6536\u5165\u589e\u957f\uff1aApp\u8ba2\u9605\u7684\u8861\u91cf\u65b9\u5f0f\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">\u540c\u6837\u662f\u4e70\u91cf\uff0c\u4e00\u6b21\u6027\u4e0b\u8f7d\u8d5a\u7684\u662f\"\u4e00\u9524\u5b50\u4e70\u5356\"\uff0c\u8ba2\u9605\u6a21\u5f0f\u8d5a\u7684\u662f\"\u7ec6\u6c34\u957f\u6d41\"\u3002\u7528\u6237\u6309\u5468\u3001\u6708\u6216\u5e74\u5b9a\u671f\u4ed8\u8d39\uff0c\u6301\u7eed\u89e3\u9501\u5e94\u7528\u529f\u80fd\u6216\u9ad8\u7ea7\u6743\u76ca\u3002\u5bf9\u5f00\u53d1\u8005\u6765\u8bf4\uff0c\u8fd9\u79cd\u6a21\u5f0f\u7684\u4f18\u52bf\u4e00\u76ee\u4e86\u7136\uff1a\u4e00\u6b21\u83b7\u5ba2\u5e26\u6765\u957f\u671f\u6536\u5165\uff0c\u53ef\u9884\u6d4b\u6027\u8fdc\u8d85\u4e00\u6b21\u6027\u8d2d\u4e70\u6216\u7eaf\u5e7f\u544a\u53d8\u73b0\uff1b\u8ba2\u9605\u7528\u6237\u7684<a href=\"https:\/\/tenjin.com\/zh\/glossary\/lifetime-value-ltv\/\" target=\"_self\">LTV<\/a>\u4e5f\u6bd4\u4ed8\u8d39\u4e0b\u8f7d\u6216\u5355\u6b21 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/in-app-purchases-iap\/\" target=\"_self\">\u5e94\u7528\u5185\u8d2d<\/a>\u7684LTV\u9ad8\u51fa\u4e00\u622a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u95ee\u9898\u5728\u4e8e\uff0c\u4f60\u5f88\u96be\u63d0\u524d\u5224\u65ad\u54ea\u4e9b\u7528\u6237\u4f1a\u6301\u7eed\u6d3b\u8dc3\u3001\u53cd\u590d\u4f7f\u7528\u3002 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/install\/\">\u5b89\u88c5\u91cf<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-trials\/\">\u8bd5\u7528<\/a> \u662f\u4e24\u7801\u4e8b\uff0c\u8bd5\u7528\u548c\u9996\u6b21\u4ed8\u8d39\u4e4b\u95f4\u8fd8\u9694\u7740\u4e00\u9053\u574e\uff0c\u81f3\u4e8e\u7528\u6237\u4f1a\u4e0d\u4f1a\u7eed\u8ba2\u2014\u2014\u90a3\u66f4\u662f\u5f00\u76f2\u76d2\u3002\u6240\u4ee5\u8bc4\u4f30\u8ba2\u9605\u589e\u957f\uff0c\u4e0d\u80fd\u53ea\u770b\u67d0\u4e2a\u65f6\u95f4\u70b9\u7684\u6570\u636e\uff0c\u5f97\u628a\u6574\u4e2a\u751f\u547d\u5468\u671f\u644a\u5f00\u6765\u91cf\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a5\u4e0b\u6765\u6211\u4eec\u4f1a\u804a\u4e09\u4ef6\u4e8b\uff1a\u4e0d\u540c\u8ba2\u9605\u6a21\u5f0f\u600e\u4e48\u73a9\u3001\u8be5\u8ffd\u8e2a\u4ec0\u4e48\u6307\u6807\u3001\u600e\u4e48\u628a\u8ba2\u9605\u7528\u6237\u7684\u4ef7\u503c\u548c\u83b7\u5ba2\uff08UA\uff09\u4e32\u5230\u4e00\u6761\u7ebf\u4e0a\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u4e48\u662fApp\u8ba2\u9605\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">App\u8ba2\u9605\u662f\u4e00\u79cd\u5e94\u7528\u5185\u8d2d\u4e70\uff08IAP\uff09\uff0c\u7528\u6237\u5728\u786e\u5b9a\u7684\u65f6\u95f4\u6bb5\u6216\u8ba1\u8d39\u5468\u671f\u5185\u83b7\u5f97\u5bf9\u5e94\u7528\u53ca\u5176\u670d\u52a1\u7684\u8bbf\u95ee\u6743\u9650\u3002\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u6309\u5468\u3001\u6309\u6708\u3001\u6309\u5e74\u6216\u5176\u4ed6\u65f6\u95f4\u7ebf\u4ed8\u8d39\u3002\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u7eed\u8ba2\u4f1a\u81ea\u52a8\u8fdb\u884c\uff0c\u76f4\u5230\u7528\u6237\u53d6\u6d88\u6216\u652f\u4ed8\u51fa\u73b0\u95ee\u9898\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u65b9\u6848\u901a\u5e38\u5305\u542b\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u7ea7\u5185\u5bb9<\/li>\n\n\n\n<li>\u8fdb\u9636\u529f\u80fd&nbsp;<\/li>\n\n\n\n<li>\u66f4\u9ad8\u7684\u4f7f\u7528\u989d\u5ea6<\/li>\n\n\n\n<li>\u4e2a\u6027\u5316\u63a8\u8350&nbsp;<\/li>\n\n\n\n<li>\u4e91\u5b58\u50a8\u6216\u8de8\u8bbe\u5907\u670d\u52a1<\/li>\n\n\n\n<li>\u65e0\u5e7f\u544a\u4f53\u9a8c<\/li>\n\n\n\n<li>\u5de5\u5177\u3001\u5173\u5361\u6216\u5176\u4ed6\u6743\u76ca\u7684\u62a2\u5148\u4f53\u9a8c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u548c\u4e00\u6b21\u6027\u8d2d\u4e70\u7684\u6839\u672c\u533a\u522b\uff0c\u5728\u4e8e\u7528\u6237\u548c\u5f00\u53d1\u8005\u4e4b\u95f4\u662f\u4e00\u79cd\u6301\u7eed\u7684\u5173\u7cfb\uff0c\u800c\u4e0d\u53ea\u662f\u4e00\u6b21\u4ea4\u6613\u3002\u7528\u6237\u4e0d\u662f\u82b1\u94b1\u4e70\u65ad\u4e86\u4e00\u4e2a\u529f\u80fd\uff0c\u800c\u662f\u53ea\u8981\u4ea7\u54c1\u5bf9\u4ed6\u8fd8\u6709\u7528\uff0c\u4ed6\u5c31\u4f1a\u4e00\u76f4\u638f\u94b1\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7559\u5b58\u8fd9\u4ef6\u4e8b\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u88ab\u5199\u8fdb\u4e86\u4ea7\u54c1\u91cc\u3002\u4e00\u4e2a\u8bbe\u8ba1\u5f97\u597d\u7684\u4ed8\u8d39\u5899\u80fd\u8ba9\u4f60\u62ff\u5230\u7b2c\u4e00\u7b14\u94b1\uff0c\u4f46\u80fd\u4e0d\u80fd\u53d8\u6210 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/renewal-revenue\/\">\u7eed\u8ba2\u6536\u5165<\/a> \uff0c\u5b8c\u5168\u53d6\u51b3\u4e8e\u7528\u6237\u6709\u6ca1\u6709\u6301\u7eed\u611f\u53d7\u5230\u4ef7\u503c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>App\u8ba2\u9605\u5982\u4f55\u8fd0\u4f5c\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5265\u5f00\u6765\u770b\uff0c\u51e0\u4e4e\u6240\u6709\u8ba2\u9605\u7c7b\u5e94\u7528\u8d70\u7684\u90fd\u662f\u540c\u4e00\u6761\u8def\uff1a&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u53d1\u73b0\u4e0e\u5b89\u88c5<\/strong><br>\u7528\u6237\u901a\u8fc7\u4ed8\u8d39\u5e7f\u544a\u3001\u81ea\u7136\u641c\u7d22\u3001\u5546\u5e97\u63a8\u8350\u6216\u8f6c\u4ecb\u7ecd\u7b49\u6e20\u9053\u627e\u5230\u4f60\u7684App\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u8ba2\u9605\u65b9\u6848\u51fa\u73b0<\/strong><br>\u5e94\u7528\u5411\u7528\u6237\u5c55\u793a\u514d\u8d39\u8bd5\u7528\u3001\u9ad8\u7ea7\u5347\u7ea7\u6216\u4ed8\u8d39\u65b9\u6848\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u8bd5\u7528\u6216\u9996\u6b21\u4ed8\u8d39<\/strong><br>\u8bd5\u7528\u5efa\u7acb\u610f\u5411\uff0c\u9996\u6b21\u4ed8\u8d39\u624d\u771f\u6b63\u4ea7\u751f\u8ba2\u9605\u6536\u5165\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u4e0b\u4e00\u4e2a\u8ba1\u8d39\u65e5<\/strong><br>\u6263\u6b3e\u6210\u529f\uff0c\u7eed\u8ba2\u53d1\u751f\u3002<\/li>\n\n\n\n<li><strong>\u5ef6\u7eed\u3001\u53d8\u66f4\u6216\u53d6\u6d88<\/strong><br>\u7528\u6237\u7684\u9009\u62e9\u51b3\u5b9a\u4e86\u4f60\u672a\u6765\u7684\u6536\u5165\u5929\u82b1\u677f\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u65f6\u95f4\u7ebf\u5dee\u5f02\u5de8\u5927\uff0c\u4ece\u4e00\u5929\u5230\u6570\u5468\u751a\u81f3\u6570\u6708\u4e0d\u7b49\u3002\u7528\u6237\u53ef\u80fd\u53ea\u5728\u5b8c\u6210\u65b0\u624b\u5f15\u5bfc\u540e\u3001\u89e6\u53ca\u4f7f\u7528\u4e0a\u9650\u540e\uff0c\u6216\u591a\u6b21\u5c1d\u8bd5\u5e94\u7528\u540e\u624d\u613f\u610f\u8ba2\u9605\u3002\u4f46\u5c31\u7528\u6237\u83b7\u53d6\u800c\u8a00\uff0c\u65f6\u673a\u8861\u91cf\u81f3\u5173\u91cd\u8981\u2014\u2014\u5982\u679c\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u4ec5\u6309\u5f53\u65e5\u5b89\u88c5\u91cf\u6216\u8bd5\u7528\u6570\u6765\u8bc4\u4f30\uff0c\u5b83\u53ef\u80fd\u5728\u6709\u673a\u4f1a\u53d1\u5c55\u6210\u719f\u4e4b\u524d\u5c31\u770b\u8d77\u6765\"\u6210\u529f\u4e86\"\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8ba2\u9605\u5546\u4e1a\u6a21\u5f0f\u7684\u7c7b\u578b&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u4ece\"\u514d\u8d39\"\u8d70\u5230\"\u4ed8\u8d39\"\uff0c\u4e3b\u8981\u6709\u4ee5\u4e0b\u51e0\u79cd\u8def\u5f84\u3002\u4e0b\u8868\u68b3\u7406\u4e86\u6bcf\u79cd\u6a21\u5f0f\u7684\u903b\u8f91\u3001\u7528\u6237\u80fd\u5f97\u5230\u4ec0\u4e48\uff0c\u4ee5\u53ca\u94b1\u662f\u600e\u4e48\u8fdb\u6765\u7684\uff1a&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u578b\u53f7<\/strong><\/td><td><strong>\u7528\u6237\u83b7\u76ca<\/strong><\/td><td><strong>\u6536\u5165\u8def\u5f84<\/strong><\/td><\/tr><tr><td>\u514d\u8d39\u8bd5\u7528<\/td><td>\u9650\u65f6\u4f53\u9a8c\u529f\u80fd<\/td><td>\u8bd5\u7528\u8f6c\u5316\u4e3a\u4ed8\u8d39\u8ba2\u9605<\/td><\/tr><tr><td>\u514d\u8d39\u589e\u503c\u6a21\u5f0f<\/td><td>\u6301\u7eed\u4f7f\u7528\u6709\u9650\u514d\u8d39\u7248\u672c<\/td><td>\u7528\u6237\u660e\u786e\u611f\u77e5\u4ef7\u503c\u540e\u5347\u7ea7<\/td><\/tr><tr><td>\u4ed8\u8d39\u8ba2\u9605<\/td><td>\u901a\u8fc7\u5b9a\u671f\u4ed8\u8d39\u83b7\u53d6\u8bbf\u95ee\u6743\u9650<\/td><td>\u7528\u6237\u76f4\u63a5\u8ba2\u9605\uff0c\u6709\u65f6\u5728\u4f18\u60e0\u540e<\/td><\/tr><tr><td>\u6df7\u5408\u578b<\/td><td>\u514d\u8d39\u8bbf\u95ee\u3001\u5e7f\u544a\u3001IAP\u548c\u8ba2\u9605\u9009\u9879\u7684\u7ec4\u5408<\/td><td>\u4e0d\u540c\u7528\u6237\u901a\u8fc7\u4e0d\u540c\u8def\u5f84\u53d8\u73b0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9009\u54ea\u79cd\u6a21\u5f0f\uff0c\u8bf4\u5230\u5e95\u770b\u4e24\u4ef6\u4e8b\uff1a\u7528\u6237\u591a\u5feb\u80fd\u641e\u61c2\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\uff0c\u4ee5\u53ca\u4f60\u625b\u5f97\u4f4f\u628a\u591a\u5c11\u529f\u80fd\u514d\u8d39\u5f00\u653e\u3002\u60f3\u6e05\u695a\u8fd9\u4e24\u4e2a\u95ee\u9898\uff0c\u7b54\u6848\u57fa\u672c\u5c31\u51fa\u6765\u4e86\u3002\u4e09\u79cd\u6a21\u5f0f\u7684\u8be6\u7ec6\u62c6\u89e3\uff0c\u53ef\u4ee5\u770b\u6211\u4eec\u7684\u6587\u7ae0\uff1a\u201d<a href=\"https:\/\/tenjin.com\/zh\/blog\/subscription-app-models-free-trial-vs-freemium-vs-paid\/\"><strong>\u8ba2\u9605\u7c7bApp\u7684\u4e09\u79cd\u6a21\u5f0f\uff1a\u514d\u8d39\u8bd5\u7528 vs \u514d\u8d39\u589e\u503c vs \u4ed8\u8d39\u8ba2\u9605<\/strong>.<\/a>\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6709\u4e9bApp\u66f4\u9002\u5408\u8ba2\u9605\u6a21\u5f0f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6838\u5fc3\u7279\u5f81\u5c31\u4e00\u4e2a\uff1a\u80fd\u6301\u7eed\u4ea4\u4ed8\u4ef7\u503c\uff0c\u800c\u4e0d\u662f\u4e00\u9524\u5b50\u4e70\u5356\u3002\u4e00\u4e9b\u5e38\u89c1\u4f8b\u5b50\u5305\u62ec\uff1a&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5065\u8eab\u4e0e\u5065\u5eb7\u5e94\u7528<\/li>\n\n\n\n<li>coaching\/\u966a\u7ec3\u7c7b\u5e94\u7528<\/li>\n\n\n\n<li>\u751f\u4ea7\u529b\u5de5\u5177<\/li>\n\n\n\n<li>\u6559\u80b2\u4e0e\u8bed\u8a00\u5b66\u4e60\u5e94\u7528<\/li>\n\n\n\n<li>\u62e5\u6709\u6e10\u8fdb\u5f0f\u3001\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u7684\u5e94\u7528&nbsp;<\/li>\n\n\n\n<li>\u5a92\u4f53\u4e0e\u5a31\u4e50\u5e94\u7528<\/li>\n\n\n\n<li>\u5e26\u6709\u5b9a\u671f\u6743\u76ca\u3001\u5185\u5bb9\u6216\u4f1a\u5458\u529f\u80fd\u7684\u6e38\u620f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u522b\u88ab\u54c1\u7c7b\u9a97\u4e86\u3002\u5065\u8eabApp\u80fd\u505a\u8ba2\u9605\uff0c\u5de5\u5177App\u4e5f\u80fd\u505a\u8ba2\u9605\u2014\u2014\u5173\u952e\u4e0d\u5728\u4e8e\u4f60\u662f\u4ec0\u4e48App\uff0c\u800c\u5728\u4e8e\u4f60\u80fd\u4e0d\u80fd\u7ed9\u7528\u6237\u4e00\u4e2a\"\u4e0b\u4e2a\u6708\u8fd8\u56de\u6765\"\u7684\u7406\u7531\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u4f46\u5982\u679c\u4f60\u89e3\u51b3\u7684\u662f\u4e00\u4e2a\u88c5\u5b8c\u5c31\u8d70\u7684\u4e00\u6b21\u6027\u95ee\u9898\u2014\u2014\u6bd4\u5982\u7b97\u4e2a\u8d26\u3001\u8f6c\u4e2a\u683c\u5f0f\u3001\u67e5\u4e2a\u4fe1\u606f\u2014\u2014\u7528\u6237\u62ff\u5230\u7ed3\u679c\u7684\u90a3\u4e00\u523b\u4f60\u7684\u4ef7\u503c\u5c31\u5f52\u96f6\u4e86\u3002\u786c\u4e0a\u8ba2\u9605\u53ea\u4f1a\u6362\u6765\u5378\u8f7d\u548c\u5dee\u8bc4\u3002\u8fd9\u7c7b<a href=\"http:\/\/tenjin.com\/zh\/glossary\/mobile-app-monetization\/\" target=\"_self\">\u79fb\u52a8\u5e94\u7528\u53d8\u73b0<\/a>\uff0cIAP\u3001IAA\u6216<a href=\"https:\/\/tenjin.com\/zh\/glossary\/hybrid-monetization\/\" target=\"_self\">\u6df7\u5408\u53d8\u73b0<\/a> \u624d\u662f\u6b63\u89e3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8ba2\u9605\u5546\u4e1a\u6a21\u5f0f\u7684\u4f18\u52bf<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6536\u5165\u66f4\u5177\u53ef\u9884\u6d4b\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u8ba2\u9605\u80fd\u5728\u591a\u4e2a\u8ba1\u8d39\u5468\u671f\u5185\u4ea7\u751f\u957f\u671f\u6536\u5165\uff0c\u5f00\u53d1\u8005\u80fd\u66f4\u6e05\u6670\u5730\u770b\u5230\u6536\u5165\u8d70\u52bf\u3002\u5f53\u7136\uff0c\"\u53ef\u9884\u6d4b\"\u4e0d\u7b49\u4e8e\"\u6709\u4fdd\u8bc1\"\uff0c\u5b83\u4ecd\u7136\u53d6\u51b3\u4e8e\u83b7\u5ba2\u3001\u8f6c\u5316\u3001\u7559\u5b58\u3001\u8ba1\u8d39\u548c\u6301\u7eed\u4ef7\u503c\u3002\u7eed\u8ba2\u624d\u662f\u8ba9\u6536\u5165\u8d85\u8d8a\u9996\u6b21\u4ed8\u8d39\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f4\u805a\u7126\u7559\u5b58&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u6b21\u6027IAP\u7ed1\u5b9a\u7684\u662f\u4e00\u4e2a\u77ed\u6682\u7684\u8f6c\u5316\u77ac\u95f4\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u8ba2\u9605\u8003\u9a8c\u7684\u662f\u5b8c\u6574\u7684\u7528\u6237\u4f53\u9a8c\uff1a\u65b0\u624b\u5f15\u5bfc\u3001\u5185\u5bb9\u3001\u4ea7\u54c1\u66f4\u65b0\u3001\u5ba2\u670d\u3001\u5b9a\u4ef7\u548c\u6c9f\u901a\u3002\u6bcf\u4e2a\u73af\u8282\u90fd\u5f71\u54cd\u7528\u6237\u662f\u5426\u4f1a\u7ee7\u7eed\u2014\u2014\u8fd9\u4e5f\u5f62\u6210\u4e86\u4e00\u79cd\u5065\u5eb7\u7684\u9a71\u52a8\u529b\uff0c\u4fc3\u4f7f\u56e2\u961f\u6301\u7eed\u6539\u8fdb\u4ea7\u54c1\u6765\u7ef4\u6301\u7528\u6237\u6d3b\u8dc3\u3002\u8f6c\u5316\u6ca1\u6709\u7ec8\u70b9\u7ebf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u66f4\u5f3a\u7684\u8ba2\u9605LTV<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7eed\u8ba2\u4ea7\u751f\u7684\u4ef7\u503c\u8fdc\u8d85\u4e00\u6b21\u6027IAP\uff0c\u8fd9\u4e5f\u8ba9\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u53d8\u5f97\u5408\u7406\u3002\u4e00\u4e2aCPI\u66f4\u9ad8\u7684\u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u662f\u66f4\u597d\u7684\u6295\u8d44\uff0c\u5c24\u5176\u662f\u957f\u671f\u6765\u770b\u3002\u5f53\u7528\u6237\u7eed\u8ba2\u6216\u9009\u62e9\u66f4\u9ad8\u4ef7\u503c\u7684\u670d\u52a1\u65f6\uff0c\u8be5\u5e7f\u544a\u6d3b\u52a8\u80fd\u968f\u7740\u65f6\u95f4\u63a8\u79fb\u521b\u9020\u66f4\u5f3a\u7684 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/subscription-ltv\/\">\u8ba2\u9605LTV<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/glossary\/return-on-ad-spend-roas\/\">ROAS <\/a>\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7075\u6d3b\u7684\u53d8\u73b0\u7ec4\u5408&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u4e0d\u5fc5\u662f\u552f\u4e00\u7684\u53d8\u73b0\u65b9\u5f0f\u3002\u5f00\u53d1\u8005\u53ef\u4ee5\u5c06\u8ba2\u9605\u6a21\u5f0f\u4e0e\u5e7f\u544a\u3001\u4e00\u6b21\u6027\u8d2d\u4e70\u6216\u6d88\u8017\u578bIAP\u7ec4\u5408\u3002\u514d\u8d39\u7528\u6237\u770b\u5e7f\u544a\u8d21\u732e\u6536\u5165\uff0c\u4e00\u5c0f\u90e8\u5206\u4eba\u4ed8\u8d39\u89e3\u9501\u9ad8\u7ea7\u529f\u80fd\u6216\u53bb\u5e7f\u544a\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u89e3\u8bfb\u8ba2\u9605\u589e\u957f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u4f9d\u8d56 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/retention-rate-rr\/\">\u7528\u6237\u7559\u5b58\u7387<\/a> \u6709\u65f6\u6700\u5751\u7684\u5730\u65b9\u5728\u4e8e\uff1a\u6570\u636e\u4f1a\"\u9a97\u4eba\"\u3002\u8bd5\u7528\u91cf\u66b4\u6da8\u53ef\u80fd\u53ea\u662f\u5047\u8c61\uff0c\u65b0\u8ba2\u9605\u8005\u53ef\u80fd\u5728\u9996\u6b21\u7eed\u8ba2\u65f6\u5c31\u6d41\u5931\uff0c\u800c\u6708\u5ea6\u8ba1\u5212\u548c\u5e74\u5ea6\u8ba1\u5212\u6df7\u5728\u4e00\u8d77\uff0c\u8ba9\u4f60\u6839\u672c\u6ca1\u6cd5\u516c\u5e73\u5bf9\u6bd4\u5e7f\u544a\u6d3b\u52a8\u7684\u8868\u73b0\u3002\u4ee5\u4e0b\u662f\u6211\u4eec\u68b3\u7406\u7684\u4e00\u4e9b\u6700\u5e38\u89c1\u7684\u589e\u957f\u8861\u91cf\u8bef\u533a\uff1a&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8bd5\u7528\u91cfvs\u8f6c\u5316\u7387&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bd5\u7528\u91cf\u9ad8\u2260\u7528\u6237\u8d28\u91cf\u9ad8\u3002\u4f60\u6ca1\u6cd5\u63d0\u524d\u77e5\u9053\u8fd9\u4e9b\u8bd5\u7528\u8005\u4f1a\u4e0d\u4f1a\u5728\u9996\u6b21\u8ba1\u8d39\u65e5\u524d\u53d6\u6d88\u3002\u4e00\u65e6\u53d6\u6d88\uff0c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u5e26\u6765\u7684\u53ea\u662f\u773c\u7403\uff0c\u4e0d\u662f\u6536\u5165\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u8bb0\u4f4f\uff0c\u8bd5\u7528\u53ea\u5e94\u88ab\u89c6\u4e3a\u65e9\u671f\u4fe1\u53f7\uff0c\u5b83\u53ea\u6709\u5728\u4e0e\u65b0\u8ba2\u9605\u3001\u53d6\u6d88\u548c\u540e\u7eed\u7eed\u8ba2\u5bf9\u7167\u65f6\u624d\u6709\u610f\u4e49\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u8ba2\u9605 vs \u7559\u5b58&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u6708\u4ed8\u8d39\u731b\u4e0d\u4ee3\u8868\u957f\u671f\u8d5a\u94b1\uff0c\u7528\u6237\u4e0d\u7eed\u8ba2\uff0c\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u5c31\u53ea\u8d21\u732e\u4e86\u4e00\u6b21\u6027\u7684\u521d\u59cb\u4ef7\u503c\uff0c\u6ca1\u8d21\u732e\u6301\u4e45\u4ef7\u503c\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tenjin.com\/zh\/glossary\/new-subscriptions\/\">\u65b0\u589e\n\n\u8ba2\u9605\u6570<\/a> \u548c <a href=\"https:\/\/tenjin.com\/zh\/glossary\/renewals\/\">\u7eed\u8ba2<\/a> \u662f\u4e24\u4e2a\u7ef4\u5ea6\uff1a\u524d\u8005\u544a\u8bc9\u4f60\"\u8f6c\u5316\u4e86\u591a\u5c11\u4eba\"\uff0c\u540e\u8005\u544a\u8bc9\u4f60\"\u7559\u4f4f\u4e86\u8c01\"\u3002\u53ea\u770b\u524d\u8005\uff0c\u4f60\u6c38\u8fdc\u5728\u7ed9\u6f0f\u6876\u704c\u6c34\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6708\u5ea6 vs \u5e74\u5ea6\u5468\u671f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6708\u5ea6\u7528\u6237\u4e00\u4e2a\u6708\u540e\u5c31\u7eed\u8ba2\uff0c\u5e74\u5ea6\u7528\u6237\u8981\u7b49\u4e00\u5e74\u3002\u540c\u65e5\u5bf9\u6bd4\uff1f\u540c\u7a97\u53e3\u5bf9\u6bd4\uff1f\u57fa\u672c\u6ca1\u6cd5\u516c\u5e73\u6bd4\u3002\u5e74\u5ea6\u65b9\u6848\u524d\u671f\u6536\u5165\u9ad8\uff0c\u4f46\u9996\u6b21\u7eed\u8ba2\u8981\u7b49\u5f88\u4e45\u624d\u80fd\u770b\u5230\u6570\u636e\uff0c\u62ff\u5b83\u548c\u6708\u5ea6\u7fa4\u7ec4\u653e\u4e00\u8d77\u8bc4\u5224\uff0c\u7ed3\u8bba\u4e00\u5b9a\u4e0d\u51c6\u3002\u5728\u5224\u5b9a\u5e7f\u544a\u6d3b\u52a8\u80dc\u8d1f\u4e4b\u524d\uff0c\u8ba2\u9605\u65b9\u6848\u7ec4\u5408\u3001\u8ba1\u8d39\u5468\u671f\u548c\u7fa4\u7ec4\u65f6\u957f\u5fc5\u987b\u88ab\u7eb3\u5165\u8003\u91cf\u2014\u2014\u5426\u5219\u4f60\u6bd4\u7684\u6839\u672c\u4e0d\u662f\u540c\u4e00\u4e2a\u4e1c\u897f\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u8981\u4e86\u89e3\u66f4\u591a\uff0c\u6b22\u8fce\u9605\u8bfb\uff1a\u201c<strong><a href=\"https:\/\/tenjin.com\/zh\/blog\/monthly-vs-annual-subscriptions-how-billing-interval-changes-campaign-roi\/\">\u7b56\u7565\u51b3\u5b9a\u6210\u8d25\uff1a\u5982\u4f55\u8861\u91cf\u6708\u8ba2\u9605\u4e0e\u5e74\u8ba2\u9605\u7684\u5dee\u5f02<\/a><\/strong>\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53d6\u6d88 vs \u6d41\u5931&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d6\u6d88\u2260\u6d41\u5931\u3002\u7528\u6237\u53d6\u6d88\u7684\u662f\u81ea\u52a8\u7eed\u8ba2\uff0c\u5f53\u671f\u7167\u6837\u80fd\u7528\u2014\u2014\u53d6\u6d88\u662f\"\u4e0d\u7eed\u4e86\"\u7684\u8868\u6001\uff0c\u4e0d\u662f\u94b1\u5df2\u7ecf\u6ca1\u4e86\u3002\u8981\u7b49\u5f53\u524d <a href=\"https:\/\/tenjin.com\/zh\/glossary\/subscription-cancellation\/\">\u8ba2\u9605\u53d6\u6d88<\/a> \u8ba1\u8d39\u5468\u671f\u7ed3\u675f\u3001\u7528\u6237\u6ca1\u6709\u518d\u4ed8\u8d39 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/churn-rate\/\">\u6d41\u5931<\/a> \uff0c\u6536\u5165\u624d\u7b97\u771f\u7684\u6ca1\u4e86\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u53d6\u6d88\u3001\u5230\u671f\u3001\u652f\u4ed8\u5931\u8d25\u3001\u5bbd\u9650\u671f\u548c\u6d41\u5931\u6df7\u5728\u4e00\u8d77\u770b\uff0c\u4f60\u6c38\u8fdc\u5206\u4e0d\u6e05\u7528\u6237\u662f\u5728\u54ea\u4e00\u6b65\u3001\u4e3a\u4ec0\u4e48\u8d70\u7684\u3002\u62c6\u5f00\uff0c\u624d\u80fd\u770b\u6e05\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ba2\u9605\u6570\u636e vs \u83b7\u5ba2\u6570\u636e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u5e73\u53f0\u6709\u8d2d\u4e70\u548c\u72b6\u6001\u6570\u636e\uff0c\u5e7f\u544a\u6e20\u9053\u6709\u6295\u653e\u548c\u6210\u672c\u6570\u636e\u3002\u4e24\u8fb9\u5404\u7ba1\u5404\u7684\uff0c\u4e2d\u95f4\u7f3a\u4e00\u5ea7\u6865\u2014\u2014 <a href=\"https:\/\/tenjin.com\/zh\/glossary\/attribution\/\">\u7cbe\u51c6\u5f52\u56e0<\/a> \u3002\u6ca1\u6709\u8fd9\u5ea7\u6865\uff0c\u56e2\u961f\u5c31\u53ea\u80fd\u9760\u8bd5\u7528\u91cf\u3001\u4f4e\u6210\u672c\u5b89\u88c5\u8fd9\u4e9b\"\u770b\u8d77\u6765\u597d\u770b\"\u7684\u6307\u6807\u505a\u51b3\u7b56\u3002\u7ed3\u679c\u5c31\u662f\uff1a\u4f60\u4ee5\u4e3a\u5728\u4f18\u5316\uff0c\u5176\u5b9e\u5728\u8ffd\u865a\u8363\u4fe1\u53f7\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a5\u4e0a\u65ad\u5c42\u7684\u529e\u6cd5\uff1a\u7528\u652f\u6301\u539f\u751f\u8ba2\u9605\u62a5\u544a\u7684MMP\uff0c\u6216\u8005\u63a5\u5165RevenueCat\u3001Adapty\u7b49\u96c6\u6210\u3002\u6570\u636e\u901a\u4e86\uff0c\u4f60\u624d\u80fd\u771f\u6b63\u770b\u6e05\u54ea\u4e2a\u5e7f\u544a\u6d3b\u52a8\u5728\u9a71\u52a8\u8ba2\u9605LTV\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u8ba2\u9605\u5f52\u56e0&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4ec0\u4e48\u4f60\u9700\u8981\u8ba2\u9605\u5f52\u56e0\uff1f\u56e0\u4e3a\u7f3a\u4e86\u5b83\uff0c\u4f60\u6c38\u8fdc\u5728\u7528\u534a\u5f20\u5730\u56fe\u5bfc\u822a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u8c61\u4f60\u624b\u91cc\u6709\u4e24\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u6570\u636e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e7f\u544a\u6d3b\u52a8A\uff1a\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u5e26\u6765\u66f4\u591a\u5b89\u88c5\u548c\u8bd5\u7528\u3002<\/li>\n\n\n\n<li>\u5e7f\u544a\u6d3b\u52a8B\uff1a\u8bd5\u7528\u8f83\u5c11\uff0c\u4f46\u4ed8\u8d39\u8ba2\u9605\u66f4\u591a\uff0c\u7eed\u8ba2\u6536\u5165\u66f4\u5f3a\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u7684\u56e2\u961f\u53ea\u770bCPI\u6216\u8bd5\u7528\u91cf\uff0cA\u4f1a\u88ab\u5f53\u6210\u6807\u6746\u3002\u4f46\u5982\u679c\u4f60\u80fd\u628a\u8ba2\u9605\u4e8b\u4ef6\u548c\u6536\u5165\u8ffd\u6eaf\u56de\u83b7\u5ba2\u6765\u6e90\u2014\u2014\u4e5f\u5c31\u662f\u5f52\u56e0\u2014\u2014B\u624d\u662f\u771f\u6b63\u8be5\u52a0\u9884\u7b97\u7684\u90a3\u4e2a\u3002\u5f52\u56e0\u505a\u7684\u4e8b\u5f88\u7b80\u5355\uff1a\u628a\"\u8c01\u4e70\u7684\"\u548c\"\u4ece\u54ea\u6765\u7684\"\u62fc\u6210\u4e00\u5f20\u5b8c\u6574\u7684\u56fe\u3002\u6709\u4e86\u8fd9\u5f20\u56fe\uff0c\u4f60\u624d\u77e5\u9053\u81ea\u5df1\u5230\u5e95\u5728\u4e3a\u4ec0\u4e48\u4e70\u5355\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\u5c06\u4e0b\u6e38\u7684\u8ba2\u9605\u751f\u547d\u5468\u671f\u4e0e\u5e26\u6765\u8be5\u7528\u6237\u7684\u5e7f\u544a\u6d3b\u52a8\u3001\u6e20\u9053\u548c\u6210\u672c\u6570\u636e\u8fde\u63a5\u8d77\u6765\u3002UA\u56e2\u961f\u53ef\u4ee5\u8ffd\u95ee\u66f4\u591a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u5e26\u6765\u7684\u8bd5\u7528\u6700\u7ec8\u8f6c\u5316\u4e3a\u4ed8\u8d39\u8ba2\u9605\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u6e20\u9053\u83b7\u53d6\u7684\u8ba2\u9605\u7528\u6237\u4f1a\u7eed\u8ba2\uff1f<\/li>\n\n\n\n<li>\u53d6\u6d88\u884c\u4e3a\u662f\u5426\u96c6\u4e2d\u5728\u67d0\u4e2a\u7279\u5b9a\u5e7f\u544a\u6d3b\u52a8\u6216\u4ea7\u54c1ID\u4e0a\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u5e02\u573a\u4ea7\u751f\u4e86\u6700\u591a\u7684\u65b0\u589e\u548c\u7eed\u8ba2\u6536\u5165\uff1f<\/li>\n\n\n\n<li>\u8ba2\u9605\u7528\u6237\u7684\u4ef7\u503c\u662f\u5426\u8db3\u4ee5\u8986\u76d6\u83b7\u5ba2\u6210\u672c\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e2a\u5e7f\u544a\u6d3b\u52a8\u521b\u9020\u4e86\u6700\u5f3a\u7684\u8ba2\u9605ROAS\u548cLTV\uff1f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u6309\u5e7f\u544a\u6d3b\u52a8\u8861\u91cfApp\u8ba2\u9605\u6536\u5165&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u5c06\u83b7\u5ba2\u4e0e\u7528\u6237\u5173\u8054<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u5b89\u88c5\u5f52\u56e0\u5f00\u59cb\u3002\u83b7\u5ba2\u6765\u6e90\u3001\u5e7f\u544a\u6d3b\u52a8\u548c\u5176\u4ed6\u53ef\u7528\u7ef4\u5ea6\u6784\u6210\u4e86\u540e\u7eed\u5c06\u8ba2\u9605\u4e8b\u4ef6\u8ffd\u6eaf\u56de\u83b7\u5ba2\u884c\u4e3a\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u6355\u6349\u5b8c\u6574\u7684\u8ba2\u9605LTV<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8981\u53ea\u8861\u91cf\u9996\u6b21\u4ed8\u8d39\u3002\u4e00\u4e2a\u6709\u7528\u7684\u8ba2\u9605\u89c6\u56fe\u5e94\u5305\u542b\u8bd5\u7528\u3001\u9996\u6b21\u4ed8\u8d39\u8ba2\u9605\u3001\u7eed\u8ba2\u3001\u53d6\u6d88\u3001\u65b0\u589e\u6536\u5165\u548c\u7eed\u8ba2\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u5728\u5408\u7406\u7a97\u53e3\u5185\u5bf9\u6bd4\u7fa4\u7ec4<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ed9\u6bcf\u4e2a\u7fa4\u7ec4\u8db3\u591f\u7684\u65f6\u95f4\u5230\u8fbe\u4f60\u8981\u8bc4\u4f30\u7684\u4e8b\u4ef6\u3002\u8bd5\u7528\u8f6c\u5316\u53d6\u51b3\u4e8e\u8bd5\u7528\u65f6\u957f\uff0c\u7eed\u8ba2\u8868\u73b0\u53d6\u51b3\u4e8e\u8ba1\u8d39\u95f4\u9694\uff0cLTV\u9700\u8981\u65f6\u95f4\u79ef\u7d2f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u540c\u7b49\u9636\u6bb5\u5bf9\u6bd4\u7fa4\u7ec4\uff0c\u53ef\u4ee5\u9632\u6b62\u8f83\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u4ec5\u4ec5\u56e0\u4e3a\u5176\u8ba2\u9605\u8005\u5c1a\u672a\u5230\u8fbe\u7eed\u8ba2\u8282\u70b9\u800c\u663e\u5f97\u66f4\u5f31\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u6309\u4ea7\u54c1ID\u62c6\u89e3\u8868\u73b0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ea\u770b\u6570\u91cf\u53ef\u80fd\u63a9\u76d6\u65b9\u6848\u7ec4\u5408\u7684\u5dee\u5f02\u3002\u4ea7\u54c1\u7ea7\u62a5\u544a\u6709\u52a9\u4e8e\u5c55\u793a\u54ea\u4e9b\u5e7f\u544a\u6d3b\u52a8\u9a71\u52a8\u4e86\u6708\u5ea6\u3001\u5e74\u5ea6\u3001\u9ad8\u7ea7\u3001\u6298\u6263\u6216\u5176\u4ed6\u8ba2\u9605\u4ea7\u54c1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u4f7f\u7528\u4e00\u81f4\u7684\u6536\u5165\u57fa\u51c6<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u786e\u5b9a\u56e2\u961f\u5bf9\u6bd4\u7684\u662f\u603b\u6536\u5165\u8fd8\u662f\u5b9e\u6536\u6536\u5165\uff0c\u4ee5\u53ca\u5982\u4f55\u5904\u7406\u7a0e\u8d39\u548c\u5546\u5e97\u62bd\u6210\u3002\u5728\u6240\u6709\u6765\u6e90\u548c\u5de5\u5177\u4e2d\u4fdd\u6301\u4e00\u81f4\u3002\u5426\u5219\uff0c\u5e7f\u544a\u6d3b\u52a8\u4e4b\u95f4\u7684\u5dee\u5f02\u53ef\u80fd\u6765\u81ea\u62a5\u544a\u914d\u7f6e\uff0c\u800c\u975e\u7528\u6237\u884c\u4e3a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u4e3a\u4e0b\u6e38\u4ef7\u503c\u4f18\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u65e9\u671f\u6307\u6807\u76d1\u63a7\u5e7f\u544a\u6d3b\u52a8\uff0c\u4f46\u505a\u9884\u7b97\u51b3\u7b56\u65f6\u8981\u4ee5\u540e\u671f\u7ed3\u679c\u4e3a\u51c6\u3002\u8bd5\u7528\u91cf\u4e3a\u521d\u6b65\u8c03\u67e5\u63d0\u4f9b\u65b9\u5411\uff0c\u65b0\u8ba2\u9605\u5c55\u793a\u9996\u6b21\u8f6c\u5316\uff0c\u800c\u7eed\u8ba2\u3001\u7eed\u8ba2\u6536\u5165\u548c\u8ba2\u9605LTV\u624d\u63ed\u793a\u83b7\u5ba2\u662f\u5426\u6301\u7eed\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tenjin App\u8ba2\u9605\u62a5\u544a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2026\u5e74\uff0cTenjin\u63a8\u51fa\u4e86\u539f\u751f <a href=\"https:\/\/tenjin.com\/zh\/blog\/ios-subscription-revenue-reporting-open-beta\/\">iOS\u8ba2\u9605\u6536\u5165\u62a5\u544a<\/a>\uff0c\u5c06\u8ba2\u9605\u8868\u73b0\u76f4\u63a5\u4e0eTenjin\u4e2d\u5df2\u6709\u7684\u5f52\u56e0\u3001\u652f\u51fa\u548c\u7528\u6237\u83b7\u53d6\u6570\u636e\u6253\u901a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u589e\u8bd5\u7528<\/li>\n\n\n\n<li>\u65b0\u589e\u8ba2\u9605<\/li>\n\n\n\n<li>\u65b0\u589e\u8ba2\u9605\u6536\u5165<\/li>\n\n\n\n<li>\u7eed\u8ba2<\/li>\n\n\n\n<li>\u7eed\u8d39\u6536\u5165<\/li>\n\n\n\n<li>\u53d6\u6d88\u8ba2\u9605<\/li>\n\n\n\n<li>\u603b\u8ba2\u9605\u6536\u5165<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u6307\u6807\u53ef\u4ee5\u6309\u5e7f\u544a\u6d3b\u52a8\u3001\u6e20\u9053\u3001\u56fd\u5bb6\u3001\u4ea7\u54c1ID\u548c\u5176\u4ed6 <a href=\"https:\/\/tenjin.com\/zh\/blog\/blog-subscription-kpis-scale-user-acquisition\/\">\u62a5\u544a\u7ef4\u5ea6<\/a>\u968f\u610f\u62c6\u89e3\u3002\u83b7\u5ba2\u6210\u672c vs \u7528\u6237\u751f\u547d\u5468\u671f\u6536\u5165\uff0c\u7ec8\u4e8e\u80fd\u653e\u5728\u540c\u4e00\u5f20\u8868\u91cc\u770b\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u539f\u751f\u8ba2\u9605\u62a5\u544a\u5168\u5957\u9910\u6807\u914d\uff0c\u4e0d\u53e6\u6536\u8d39\u3002\u76ee\u524diOS\u5df2\u652f\u6301\uff0cAndroid\u5373\u5c06\u4e0a\u7ebf\u3002\u8bbe\u7f6e\u9700\u8981 App Store Connect\u51ed\u8bc1 + \u6700\u65b0\u7248SDK\u3002\u8be6\u60c5\u53c2\u9605 <a href=\"https:\/\/tenjin.com\/zh\/docs\/subscription-revenue\/\">\u8ba2\u9605\u6536\u5165\u6587\u6863<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7528RevenueCat\u6216Adapty\uff1f\u4e0d\u7528\u6362\u3002\u628a\u8ba2\u9605\u4e8b\u4ef6\u63a5\u8fdbTenjin\u5c31\u80fd\u505a\u5e7f\u544a\u6d3b\u52a8\u7ea7\u5206\u6790\u3002\u652f\u6301\u7684\u5e73\u53f0\u548c\u914d\u7f6e\u89c1 <a href=\"https:\/\/tenjin.com\/zh\/docs\/third-party-purchase-integration\/\">\u7b2c\u4e09\u65b9\u8d2d\u4e70\u96c6\u6210\u6307\u5357<\/a> \u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u548c\u7b2c\u4e09\u65b9\u96c6\u6210\u662f\u4e92\u8865\u7684\uff1a\u524d\u8005\u7ed9MMP\u5185\u7684\u6807\u51c6\u5316\u6307\u6807\uff0c\u540e\u8005\u8ba9\u4f60\u6cbf\u7528\u73b0\u6709\u6280\u672f\u6808\u3002\u4e24\u6761\u8def\uff0c\u6309\u9700\u9009\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>App\u8ba2\u9605\u6700\u4f73\u5b9e\u8df5<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460\u8ba9\u5e7f\u544a\u627f\u8bfa\u4e0e\u8ba2\u9605\u4f53\u9a8c\u5339\u914d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d7\u4f17\u3001\u7d20\u6750\u3001\u65b0\u624b\u5f15\u5bfc\u548c\u4ed8\u8d39\u5899\u5e94\u4f20\u9012\u76f8\u540c\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u5982\u679c\u5b89\u88c5\u540e\u7684\u4f53\u9a8c\u4e0e\u5e7f\u544a\u627f\u8bfa\u4e0d\u7b26\uff0c\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u5e26\u6765\u5927\u91cf\u8bd5\u7528\uff0c\u5374\u4ea7\u751f\u6781\u9ad8\u7684\u53d6\u6d88\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461\u5c06\u8bd5\u7528\u89c6\u4e3a\u65e9\u671f\u6307\u6807<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u589e\u8bd5\u7528\u5bf9\u65e9\u671f\u5e7f\u544a\u6d3b\u52a8\u53cd\u9988\u6709\u7528\uff0c\u4f46\u4e0d\u5e94\u6210\u4e3a\u6700\u7ec8\u4f18\u5316\u76ee\u6807\u3002\u8ddf\u8e2a\u6bcf\u4e2a\u7fa4\u7ec4\u7ecf\u5386\u9996\u6b21\u4ed8\u8d39\u3001\u7eed\u8ba2\u548c\u6536\u5165\u7684\u5168\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462\u533a\u5206\u8ba2\u9605\u8005\u6570\u91cf\u4e0e\u4ef7\u503c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e24\u4e2a\u5e7f\u544a\u6d3b\u52a8\u53ef\u80fd\u5e26\u6765\u76f8\u540c\u6570\u91cf\u7684\u8ba2\u9605\uff0c\u4f46\u6536\u5165\u622a\u7136\u4e0d\u540c\u3002\u5728\u4ec5\u57fa\u4e8e\u6570\u91cf\u653e\u91cf\u4e4b\u524d\uff0c\u5148\u5bf9\u6bd4\u65b0\u589e\u8ba2\u9605\u6536\u5165\u3001\u7eed\u8ba2\u6536\u5165\u548c\u4ea7\u54c1ID\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2463\u5bf9\u6bd4\u7b49\u6548\u7fa4\u7ec4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u76f8\u540c\u7684\u83b7\u5ba2\u7a97\u53e3\uff0c\u5e76\u7ed9\u6bcf\u4e2a\u7fa4\u7ec4\u76f8\u540c\u7684\u65f6\u95f4\u5230\u8fbe\u8f6c\u5316\u548c\u7eed\u8ba2\u8282\u70b9\u3002\u5f53\u5e7f\u544a\u6d3b\u52a8\u5438\u5f15\u4e86\u4e0d\u540c\u6bd4\u4f8b\u7684\u6708\u8ba2\u548c\u5e74\u8ba2\u7528\u6237\u65f6\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2464\u6309\u83b7\u5ba2\u6765\u6e90\u8c03\u67e5\u53d6\u6d88\u884c\u4e3a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d6\u6d88\u672c\u8eab\u4e0d\u80fd\u8bc1\u660e\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u5dee\u52b2\uff0c\u4f46\u53d6\u6d88\u7684\u96c6\u4e2d\u51fa\u73b0\u53ef\u4ee5\u63ed\u793a\u53d7\u4f17\u3001\u7d20\u6750\u3001\u4f18\u60e0\u6216\u4ea7\u54c1\u4f53\u9a8c\u4e4b\u95f4\u7684\u9519\u914d\u3002\u628a\u5b83\u5f53\u4f5c\u8c03\u67e5\u7684\u4fe1\u53f7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2465\u8ba9\u7eed\u8ba2\u6536\u5165\u5f71\u54cd\u9884\u7b97\u51b3\u7b56<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u4fbf\u5b9c\u7684\u65b0\u8ba2\u9605\u7528\u6237\u4e0d\u603b\u662f\u6700\u8d5a\u94b1\u7684\u3002\u5f53\u7528\u6237\u7eed\u8ba2\u66f4\u7a33\u5b9a\u3001\u521b\u9020\u66f4\u9ad8\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u65f6\uff0c\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u662f\u5408\u7406\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1790358578141\"><strong class=\"schema-faq-question\">\u4ec0\u4e48\u662fApp\u8ba2\u9605\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">App\u8ba2\u9605\u662f\u4e00\u79cd\u5b9a\u671f\u4ed8\u8d39\uff0c\u8ba9\u7528\u6237\u5728\u5468\u3001\u6708\u3001\u5e74\u6216\u5176\u4ed6\u8ba1\u8d39\u5468\u671f\u5185\u6301\u7eed\u8bbf\u95ee\u5e94\u7528\u7684\u5185\u5bb9\u3001\u529f\u80fd\u6216\u670d\u52a1\u3002\u5b83\u901a\u5e38\u4f1a\u81ea\u52a8\u7eed\u8ba2\uff0c\u76f4\u5230\u7528\u6237\u53d6\u6d88\u6216\u652f\u4ed8\u5931\u8d25\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358597112\"><strong class=\"schema-faq-question\">App\u8ba2\u9605\u5982\u4f55\u8d5a\u94b1\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">App\u8ba2\u9605\u901a\u8fc7\u9996\u6b21\u4ed8\u8d39\u548c\u540e\u7eed\u7eed\u8ba2\u521b\u9020\u6536\u5165\u3002\u65b0\u589e\u8ba2\u9605\u6536\u5165\u53cd\u6620\u9996\u6b21\u4ed8\u8d39\u8ba2\u9605\u7684\u4ef7\u503c\uff0c\u7eed\u8ba2\u6536\u5165\u53cd\u6620\u73b0\u6709\u8ba2\u9605\u8005\u7ee7\u7eed\u4ed8\u8d39\u6240\u4ea7\u751f\u7684\u4ef7\u503c\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358631584\"><strong class=\"schema-faq-question\">App\u8ba2\u9605\u5c5e\u4e8e\u5e94\u7528\u5185\u8d2d\u4e70\u5417\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u662f\u7684\u3002\u8ba2\u9605\u662fIAP\u7684\u4e00\u79cd\u7c7b\u578b\u3002\u4e0e\u6d88\u8017\u578b\u8d2d\u4e70\u6216\u6c38\u4e45\u529f\u80fd\u89e3\u9501\u4e0d\u540c\uff0c\u5b83\u5728\u786e\u5b9a\u7684\u65f6\u95f4\u6bb5\u5185\u63d0\u4f9b\u8bbf\u95ee\u6743\u9650\uff0c\u5e76\u4e14\u53ef\u4ee5\u7eed\u8ba2\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358653495\"><strong class=\"schema-faq-question\">\u65b0\u8ba2\u9605\u548c\u7eed\u8ba2\u6709\u4ec0\u4e48\u533a\u522b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u65b0\u8ba2\u9605\u662f\u7528\u6237\u7684\u9996\u6b21\u4ed8\u8d39\u8ba2\u9605\u3002\u7eed\u8ba2\u53d1\u751f\u5728\u73b0\u6709\u8ba2\u9605\u5ef6\u7eed\u5230\u4e0b\u4e00\u4e2a\u4ed8\u8d39\u8ba1\u8d39\u5468\u671f\u65f6\u3002\u524d\u8005\u8861\u91cf\u521d\u59cb\u4ed8\u8d39\u8f6c\u5316\uff0c\u540e\u8005\u8861\u91cf\u6301\u7eed\u4ef7\u503c\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358674117\"><strong class=\"schema-faq-question\">\u53d6\u6d88\u548c\u6d41\u5931\u6709\u4ec0\u4e48\u533a\u522b\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u53d6\u6d88\u901a\u5e38\u8bb0\u5f55\u7684\u662f\"\u4e0d\u7eed\u8ba2\"\u7684\u51b3\u5b9a\u3002\u8ba2\u9605\u8005\u53ef\u80fd\u4ecd\u4fdd\u7559\u8bbf\u95ee\u6743\u9650\u76f4\u5230\u4ed8\u8d39\u671f\u7ed3\u675f\u3002\u6d41\u5931\u53d1\u751f\u5728\u8ba2\u9605\u8005\u6216\u957f\u671f\u6536\u5165\u5b9e\u9645\u635f\u5931\u65f6\u3002<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358693436\"><strong class=\"schema-faq-question\">\u8425\u9500\u4eba\u5458\u5e94\u8be5\u8ffd\u8e2a\u54ea\u4e9bApp\u8ba2\u9605\u6307\u6807\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">\u4ece\u65b0\u589e\u8bd5\u7528\u3001\u65b0\u589e\u8ba2\u9605\u3001\u65b0\u589e\u8ba2\u9605\u6536\u5165\u3001\u7eed\u8ba2\u3001\u7eed\u8ba2\u6536\u5165\u3001\u53d6\u6d88\u548c\u603b\u8ba2\u9605\u6536\u5165\u5f00\u59cb\u3002\u6309\u5e7f\u544a\u6d3b\u52a8\u3001\u6765\u6e90\u3001\u56fd\u5bb6\u3001\u83b7\u5ba2\u65e5\u671f\u548c\u4ea7\u54c1ID\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u7406\u89e3\u83b7\u5ba2\u8d28\u91cf\u3002\u67e5\u770b <a href=\"https:\/\/tenjin.com\/zh\/blog\/blog-subscription-kpis-scale-user-acquisition\/\">\u6700\u91cd\u8981\u8ba2\u9605\u6307\u6807\u7684\u6587\u7ae0<\/a>. <br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790358744626\"><strong class=\"schema-faq-question\">MMP\u5982\u4f55\u8861\u91cfApp\u8ba2\u9605\u8868\u73b0\uff1f<br><br><\/strong> <p class=\"schema-faq-answer\">MMP\u5c06\u5b89\u88c5\u5f52\u56e0\u5230\u83b7\u5ba2\u6765\u6e90\uff0c\u7136\u540e\u5c06\u540e\u7eed\u7684\u8ba2\u9605\u4e8b\u4ef6\u548c\u6536\u5165\u4e0e\u539f\u59cb\u5e7f\u544a\u6d3b\u52a8\u5173\u8054\u3002\u8fd9\u4f7f\u56e2\u961f\u80fd\u591f\u5c06\u8ba2\u9605\u7528\u6237\u4ef7\u503c\u4e0e\u5e7f\u544a\u6d3b\u52a8\u6210\u672c\u3001ROAS\u548cLTV\u8fdb\u884c\u5bf9\u6bd4\u3002<br><br><\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>App subscriptions turn a one-time install into ongoing revenue, where users pay regularly (weekly, monthly, or yearly) for continued access to the app or premium features. For app publishers, subscription business models are particularly valuable. This is because a single successful acquisition produces recurring revenue, which is more predictable than one-time purchases or pure ad&#8230;<\/p>","protected":false},"author":5,"featured_media":8625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscription Apps in 2026 | Tenjin<\/title>\n<meta name=\"description\" content=\"Learn how an app subscription works, which models fit different apps, and how to measure trials, renewals, revenue, cancellations, and LTV by campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/app-subscriptions\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure App Subscription Business Models\u00a0\" \/>\n<meta property=\"og:description\" content=\"Guide to App Subscription in 2026. Learn how subscription models work and connect trials, renewals, cancellations, and revenue back to the campaigns that acquired each user.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/app-subscriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-24T10:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T09:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/09\/App-Subscription-Business-Models_social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roman Garbar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" 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