{"id":8624,"date":"2019-05-02T10:24:00","date_gmt":"2019-05-02T10:24:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8624"},"modified":"2026-04-14T08:33:15","modified_gmt":"2026-04-14T08:33:15","slug":"app-subscriptions","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/app-subscriptions\/","title":{"rendered":"\u5e94\u7528\u7a0b\u5e8f\u8ba2\u9605--\u5b83\u4eec\u662f\u4ec0\u4e48\uff0c\u5728 2019 \u5e74\u5982\u4f55\u8fd0\u4f5c\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u8ba2\u9605\u6a21\u5f0f\u5df2\u6210\u4e3a\u5185\u5bb9\u7c7b\u5e94\u7528\u7684\u5e38\u6001\uff0c\u4f46\u8bb8\u591a\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u8005\u6b63\u5728\u63a2\u7d22\u5229\u7528\u8fd9\u4e00\u6a21\u5f0f\u7684\u65b0\u9896\u4e14\u5bcc\u6709\u521b\u610f\u7684\u65b9\u5f0f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u91cc\uff0c\u8ba2\u9605\u6a21\u5f0f\u4e00\u76f4\u5728\u9010\u6b65\u98a0\u8986\u4f20\u7edf\u7684\u201c\u4ed8\u8d39\u8d2d\u4e70\u201d\u6a21\u5f0f\u30022019\u5e74\uff0c\u97f3\u4e50\u548c\u6d41\u5a92\u4f53\u5e94\u7528\u7684\u8ba2\u9605\u670d\u52a1\u5df2\u65e0\u5904\u4e0d\u5728\uff0c\u5982\u4eca\u4ece\u72d7\u7cae\u5230\u73e0\u5b9d\uff0c\u51e0\u4e4e\u4efb\u4f55\u4e1c\u897f\u90fd\u53ef\u4ee5\u8ba2\u9605\u3002\u636e&nbsp;<a href=\"https:\/\/www.zuora.com\/resource\/subscription-economy-index\/?utm_medium=cpc&amp;utm_source=google&amp;utm_term=subscription%20economy&amp;utm_campaign=brand_ams&amp;mkwid=s2ikGHuOZ_dc&amp;pcrid=292228792240&amp;pmt=e&amp;pkw=subscription%20economy&amp;slid=&amp;product=&amp;pgrid=58667258316&amp;ptaid=kwd-1997672534&amp;&amp;gclid=Cj0KCQjwwODlBRDuARIsAMy_28WWCq5eTj0YqR-8p1pHa9aRIMmUc9pB7u-y850TY7Q56IsffBN4xmcaAndoEALw_wcB\">Zuora<\/a>, \uff0c\u8fc7\u53bb\u4e03\u5e74\u6765\uff0c\u8ba2\u9605\u7c7b\u516c\u53f8\u7684\u89c4\u6a21\u589e\u957f\u4e86300%\u3002\u8ba2\u9605\u6a21\u5f0f\u4e3a\u5e94\u7528\u5f00\u53d1\u8005\u5e26\u6765\u4e86\u91cd\u5927\u673a\u9047\uff1a\u5b83\u4eec\u5360\u5230\u4e86&nbsp;<a href=\"https:\/\/techcrunch.com\/2018\/05\/31\/ios-app-store-has-seen-over-170b-downloads-over-130b-in-revenue-since-july-2010\/\">$106\u4ebf\u7684\u6d88\u8d39\u652f\u51fa<\/a>&nbsp;2017\u5e74\uff0cApp Store\u7684\u8fd9\u4e00\u6570\u5b57\u9884\u8ba1\u52302022\u5e74\u5c06\u8fbe\u5230$75.7\u4ebf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982\u6211\u4eec\u4e4b\u524d\u8ba8\u8bba\u8fc7\u7684\uff0c,&nbsp;<a href=\"https:\/\/blog.tenjin.io\/apple-arcade-is-subscription-the-the-future-of-mobile-games-monetization\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.5.1695118029670&amp;__hsfp=2360007836\">\u82f9\u679c\u6b63\u5168\u529b\u62bc\u6ce8\u8ba2\u9605\u6a21\u5f0f<\/a>. \u8be5\u516c\u53f8\u8ba1\u5212\u4e8e2019\u5e74\u79cb\u5b63\u5728App Store\u4e0a\u63a8\u51faApple Arcade\u2014\u2014\u4e00\u9879\u57fa\u4e8e\u8ba2\u9605\u7684\u6e38\u620f\u670d\u52a1\u3002 Apple Arcade\u5c06\u6536\u5f55\u6765\u81ea\u4e16\u5609\uff08Sega\uff09\u3001Devolver Digital\u548cSumo Digital\u7b49\u4e3b\u8981\u5f00\u53d1\u5546\u7684100\u6b3e\u6e38\u620f\u3002\u8fd9\u5e76\u975e\u82f9\u679c\u9996\u6b21\u6d89\u8db3\u8ba2\u9605\u4e1a\u52a1\u2014\u2014\u65e9\u57282016\u5e74\uff0c\u8be5\u516c\u53f8\u5c31\u66fe\u5ba3\u5e03\u5c06&nbsp;<a href=\"https:\/\/www.theverge.com\/2016\/6\/8\/11880730\/apple-app-store-subscription-update-phil-schiller-interview\">\u9f13\u52b1\u7528\u6237\u8ba2\u9605\u5e94\u7528<\/a>. \u82f9\u679c\u5bf9\u4efb\u4f55 iOS \u5e94\u7528\u7684\u6807\u51c6\u5206\u6210\u6bd4\u4f8b\u4e3a\u6536\u5165\u7684 30%\uff0c\u4f46\u5bf9\u4e8e\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u8be5\u5206\u6210\u6bd4\u4f8b\u4e3a&nbsp;<a href=\"https:\/\/developer.apple.com\/app-store\/subscriptions\/\">\u7f29\u51cf\u81f3 15%<\/a>&nbsp;\u7528\u6237\u6ce8\u518c\u4e00\u5e74\u540e\uff0c\u5c06\u7528\u6237\u7559\u5b58\u4f5c\u4e3a\u9996\u8981\u4efb\u52a1\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u7403\u8ba2\u9605\u7c7b\u5e94\u7528\u7684\u7528\u6237\u53c2\u4e0e\u5ea6&nbsp;<a href=\"https:\/\/bgr.com\/2018\/11\/08\/app-economics-paid-subscriptions-growing\/\">\u6b63\u5728\u589e\u957f<\/a>, \uff0c\u8fd9\u663e\u7136\u662f\u4e00\u4e2a\u673a\u9047\u3002\u4f46\u7a76\u7adf\u4ec0\u4e48\u662f\u5e94\u7528\u8ba2\u9605\uff0c\u5f00\u53d1\u8005\u53c8\u8be5\u5982\u4f55\u5229\u7528\u5b83\u6765\u5b9e\u73b0\u6536\u5165\u6700\u5927\u5316\uff1f2019\u5e74\uff0c\u4e00\u4e9b\u5e94\u7528\u5f00\u53d1\u8005\u5df2\u7ecf\u627e\u5230\u4e86\u5229\u7528\u8fd9\u4e00\u6a21\u5f0f\u7684\u521b\u65b0\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4ec0\u4e48\u662f\u79fb\u52a8\u5e94\u7528\u8ba2\u9605\uff1f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developer.apple.com\/app-store\/business-models\/\">\u79fb\u52a8\u5e94\u7528\u8ba2\u9605<\/a>&nbsp;\u662f\u6307\u7528\u6237\u4e3a\u83b7\u53d6\u5185\u5bb9\u3001\u9ad8\u7ea7\u529f\u80fd\u6216\u670d\u52a1\u800c\u4e3b\u52a8\u53d1\u8d77\u7684\u4e00\u7cfb\u5217\u5b9a\u671f\u652f\u4ed8\u3002\u5728\u8ba2\u9605\u5468\u671f\u7ed3\u675f\u65f6\uff0c\u8be5\u8ba2\u9605\u4f1a\u81ea\u52a8\u7eed\u8ba2\uff0c\u76f4\u5230\u7528\u6237\u9009\u62e9\u53d6\u6d88\u4e3a\u6b62\u3002\u91c7\u7528\u8ba2\u9605\u6a21\u5f0f\u7684\u5e94\u7528\u7a0b\u5e8f\u901a\u8fc7\u63d0\u4f9b\u5b9a\u671f\u66f4\u65b0\u6765\u63d0\u5347\u5e94\u7528\u4f53\u9a8c\uff0c\u4ece\u800c\u7559\u4f4f\u7528\u6237\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d85\u8fc7\u56db\u5206\u4e4b\u4e00\u7684&nbsp;<a href=\"https:\/\/www.apple.com\/itunes\/charts\/top-grossing-apps\/\">\u82f9\u679c\u6536\u5165\u6700\u9ad8\u7684100\u6b3e\u5e94\u7528<\/a>&nbsp;\u91c7\u7528\u8ba2\u9605\u6a21\u5f0f\u3002\u5176\u4e2d\u8bb8\u591a\u5e94\u7528\u672c\u8eab\u5c31\u662f\u529f\u80fd\u9f50\u5168\u7684\u5e73\u53f0\uff0c\u4f8b\u5982 Netflix \u548c Spotify\uff0c\u4f46\u5e76\u975e\u6240\u6709\u5e94\u7528\u90fd\u5982\u6b64\u3002\u751f\u6d3b\u65b9\u5f0f\u3001\u6548\u7387\u5de5\u5177\u548c\u5b89\u5168\u7c7b\u5e94\u7528\u901a\u5e38\u901a\u8fc7\u8ba2\u9605\u6a21\u5f0f\u6765\u521b\u9020\u6536\u5165\u3002\u751a\u81f3\u4e00\u4e9b\u624b\u673a\u6e38\u620f\u5f00\u53d1\u5546\u4e5f\u627e\u5230\u4e86\u5728\u5e94\u7528\u4e2d\u878d\u5165\u8ba2\u9605\u529f\u80fd\u7684\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8ba2\u9605\u6a21\u5f0f\u672a\u5fc5\u9002\u5408\u6240\u6709\u5e94\u7528\u3002\u91c7\u7528\u8ba2\u9605\u6a21\u5f0f\u7684\u5e94\u7528\u9700\u8981\u5c3d\u65e9\u8bc1\u660e\u5176\u4ef7\u503c\u4ee5\u5438\u5f15\u7528\u6237\u6ce8\u518c\uff0c\u800c\u65b0\u7528\u6237\u5f15\u5bfc\u4f53\u9a8c\u7684\u628a\u63a7\u5f80\u5f80\u9887\u5177\u6311\u6218\u3002\u6b64\u5916\uff0c\u5f00\u53d1\u8005\u8fd8\u5fc5\u987b\u5b9a\u671f\u63d0\u4f9b\u65b0\u5185\u5bb9\u3001\u529f\u80fd\u66f4\u65b0\u6216\u5176\u4ed6\u4ef7\u503c\uff0c\u4ee5\u7559\u4f4f\u7528\u6237\u3002\u8bdd\u867d\u5982\u6b64\uff0c\u5e94\u7528\u8ba2\u9605\u6a21\u5f0f\u786e\u5b9e\u63d0\u4f9b\u4e86\u4e00\u79cd&nbsp;<a href=\"https:\/\/blog.tenjin.io\/are-content-subscriptions-the-next-big-trend-in-mobile-game-monetization\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.5.1695118029670&amp;__hsfp=2360007836\">\u6570\u4e0d\u80dc\u6570\u7684\u76ca\u5904<\/a>&nbsp;\u5728\u9002\u5f53\u7684\u60c5\u51b5\u4e0b\uff1a\u5b83\u4eec\u80fd\u63d0\u9ad8\u5229\u6da6\uff0c\u786e\u4fdd\u6536\u5165\u7a33\u5b9a\uff0c\u5e76\u4e14\u5f80\u5f80\u80fd\u5e26\u6765\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u4e2d\u7684\u5e94\u7528\u8ba2\u9605\u673a\u5236<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u975e\u6e38\u620f\u7c7b\u5e94\u7528\u800c\u8a00\uff0c\u8ba2\u9605\u6a21\u5f0f\u867d\u7136\u66f4\u4e3a\u7b80\u5355\u76f4\u63a5\uff0c\u4f46\u5176\u4e2d\u4ecd\u5b58\u5728\u8bb8\u591a\u5c1a\u672a\u5f00\u53d1\u7684\u673a\u9047\u3002\u5f00\u53d1\u8005\u4eec\u4e0d\u65ad\u7a81\u7834\u5e38\u89c4\uff0c\u63a2\u7d22\u521b\u65b0\u65b9\u5f0f\uff0c\u5c06\u7528\u6237\u8f6c\u5316\u4e3a\u8ba2\u9605\u7528\u6237\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63d0\u4f9b\u5185\u5bb9\u9ad8\u7ea7\u8bbf\u95ee\u6743\u9650<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5e94\u7528\u8ba2\u9605\u9886\u57df\uff0c\u5185\u5bb9\u4e3a\u738b\u2014\u2014\u8fd9\u610f\u5473\u7740\u4f18\u8d28\u5185\u5bb9\u4ecd\u662f\u63a8\u52a8\u8ba2\u9605\u7684\u4f20\u7edf\u52a8\u529b\u3002\u7136\u800c\uff0c\u4ec5\u9760\u5185\u5bb9\u5e76\u4e0d\u603b\u80fd\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u5c24\u5176\u662f\u5728\u7ade\u4e89\u5bf9\u624b\u91c7\u7528\u76f8\u540c\u6a21\u5f0f\u7684\u60c5\u51b5\u4e0b\u3002\u8fd9\u6b3e\u51a5\u60f3\u5e94\u7528&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/calm\/id571800810?mt=8&amp;v0=WWW-NAUS-ITSTOP100-GROSSINGAPPS&amp;l=en&amp;ign-mpt=uo%3D4\">\u5e73\u9759<\/a>&nbsp;\u4e3a\u6b64\u56f0\u5883\u627e\u5230\u4e86\u4e00\u79cd\u5bcc\u6709\u521b\u610f\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8be5\u5e94\u7528\u521a\u63a8\u51fa\u65f6\uff0c\u63d0\u4f9b\u4e86\u591a\u6b3e\u4ed8\u8d39\u201c\u51a5\u60f3\u4e4b\u65c5\u201d\u4ee5\u53ca\u201c\u6bcf\u65e5\u5b81\u9759\u201d\u73af\u8282\u3002\u6b64\u540e\uff0c\u8be5\u5e94\u7528\u4e0d\u65ad\u6269\u5c55\u529f\u80fd\uff0c\u65b0\u589e\u4e86\u52a9\u7720\u6545\u4e8b\uff0c\u5176\u4e2d\u4e00\u4e9b\u7531\u540d\u4eba\u8bb2\u8ff0\uff0c\u5305\u62ec\u4e00\u6bb5\u6765\u81ea&nbsp;<a href=\"https:\/\/variety.com\/2018\/digital\/news\/matthew-mcconaughey-calm-sleep-story-1203034618\/\">\u9a6c\u4fee\u00b7\u9ea6\u5eb7\u7eb3<\/a>. \u8fd9\u4e00\u7b56\u7565\u4f7f\u8fd9\u6b3e\u51a5\u60f3\u5e94\u7528\u5728\u7ade\u4e89\u5bf9\u624b\u4e2d\u5360\u636e\u4e86\u663e\u8457\u9886\u5148\u5730\u4f4d\uff0c\u4f8b\u5982&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/headspace-meditation-sleep\/id493145008?mt=8\">Headspace\u3002.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u521b\u5efa\u81ea\u5b9a\u4e49\u63a8\u8350<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\u7684\u6d88\u8d39\u8005\u975e\u5e38\u559c\u6b22\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002\u5bf9\u4e8e\u90a3\u4e9b\u6c47\u603b\u6570\u636e\uff08\u4f8b\u5982\u5065\u5eb7\u4e60\u60ef\u3001\u8fd0\u52a8\u76ee\u6807\u6216\u751f\u80b2\u5468\u671f\u8ffd\u8e2a\uff09\u7684\u5e94\u7528\u7a0b\u5e8f\u800c\u8a00\uff0c\u8fd9\u4e3a\u63d0\u4f9b\u4e2a\u6027\u5316\u6d1e\u5bdf\u521b\u9020\u4e86\u673a\u4f1a\u3002\u8be5\u5e94\u7528\u7684\u5f00\u53d1\u8005&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/lifesum-diet-macro-tracker\/id286906691?mt=8\">Lifesum\uff0c,<\/a>&nbsp;\u4e00\u6b3e\u996e\u98df\u8ffd\u8e2a\u5e94\u7528\uff0c\u5df2\u5c06\u4e2a\u6027\u5316\u63a8\u8350\u4f5c\u4e3a\u5176\u9ad8\u7ea7\u8ba2\u9605\u670d\u52a1\u7684\u6838\u5fc3\u3002\u4ed6\u4eec\u5229\u7528\u7528\u6237\u6570\u636e\u5236\u5b9a\u5b9a\u5236\u5316\u7684\u996e\u98df\u5efa\u8bae\u3002\u5bf9\u7528\u6237\u800c\u8a00\uff0c\u5173\u952e\u5728\u4e8e\u5fc5\u987b\u8ba2\u9605\u9ad8\u7ea7\u670d\u52a1\u624d\u80fd\u4e86\u89e3\u8fd9\u4e9b\u996e\u98df\u65b9\u6848\u7684\u5177\u4f53\u6784\u6210\u3002\u8fd9\u4e00\u4e3e\u63aa\u5df2\u6210\u4e3aLifesum\u7684&nbsp;<a href=\"https:\/\/nordic.businessinsider.com\/entrepreneur-behind-lifesum-with-25-million-users-lists-5-things-that-will-make-your-app-a-success--\/\">2500\u4e07\u6d3b\u8dc3\u7528\u6237\u3002.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4fdd\u7559\u7528\u6237\u8fdb\u5ea6\u548c\u6570\u636e<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u624b\u673a\u6e38\u620f\u73a9\u5bb6\u90fd\u6e34\u671b\u4fdd\u5b58\u81ea\u5df1\u7684\u6e38\u620f\u8fdb\u5ea6\u548c\u6570\u636e\uff0c\u540c\u6837\u7684\u903b\u8f91\u4e5f\u9002\u7528\u4e8e\u751f\u6d3b\u65b9\u5f0f\u6216\u6548\u7387\u7c7b\u5e94\u7528\u3002\u8fd9\u6b3e\u6bcf\u65e5\u6fc0\u52b1\u5e94\u7528\uff0c,&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/fabulous-self-care\/id1203637303?mt=8\">\u592a\u68d2\u4e86\uff0c,<\/a>&nbsp;\u201c\u5e26\u9886\u7528\u6237\u8e0f\u4e0a\u4e00\u6bb5\u65c5\u7a0b\u201d\uff0c\u4ee5\u57f9\u517b\u826f\u597d\u4e60\u60ef\u3002\u8be5\u5e94\u7528\u5f3a\u5316\u8fd9\u4e9b\u4e60\u60ef\u7684\u5173\u952e\u65b9\u5f0f\u4e4b\u4e00\uff0c\u662f\u8ffd\u8e2a\u7528\u6237\u968f\u65f6\u95f4\u63a8\u79fb\u53d6\u5f97\u7684\u8fdb\u5c55\u3002 \u5c31\u50cf\u6e38\u620f\u4e2d\u7684\u5173\u5361\u4e00\u6837\uff0c\u67d0\u4e9b\u2019\u65c5\u7a0b\u201c\u53ea\u6709\u5728\u5b8c\u6210\u8f83\u7b80\u5355\u7684\u4efb\u52a1\u540e\u624d\u80fd\u89e3\u9501\u3002\u5c3d\u7ba1\u5e94\u7528\u8ba2\u9605\u4e5f\u80fd\u89e3\u9501\u9ad8\u7ea7\u5185\u5bb9\uff0c\u4f46\u5f00\u53d1\u8005\u5c06\u6570\u636e\u4fdd\u7559\u4f5c\u4e3a\u4e00\u9879\u6838\u5fc3\u4ef7\u503c\u4e3b\u5f20\uff0c\u4ee5\u6b64\u5728\u514d\u8d39\u8bd5\u7528\u9636\u6bb5\u5438\u5f15\u7528\u6237\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6e38\u620f\u5982\u4f55\u5229\u7528\u8ba2\u9605\u6a21\u5f0f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u514d\u8d39\u589e\u503c\u201d\u6a21\u5f0f\u5728\u79fb\u52a8\u6e38\u620f\u5f00\u53d1\u5546\u4e2d\u4f9d\u7136\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u5176\u4e2d&nbsp;<a href=\"https:\/\/www.emarketer.com\/Article\/Rewarded-Video-Ads-Thumbs-Up-App-Publishers\/1016302\">\u5956\u52b1\u89c6\u9891&nbsp;<\/a>\u4f5c\u4e3a\u9996\u9009\u7684\u53d8\u73b0\u65b9\u5f0f\u3002\u7136\u800c\uff0c\u4e00\u4e9b\u6e38\u620f\u5f00\u53d1\u5546\u8fd8\u662f\u627e\u5230\u4e86\u987a\u5e94\u8ba2\u9605\u8d8b\u52bf\u7684\u65b9\u6cd5\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u521b\u5efa\u4f18\u8d28\u5185\u5bb9\u6216\u529f\u80fd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u79fb\u52a8\u6e38\u620f\u73a9\u5bb6\u53ef\u80fd\u5df2\u7ecf\u4e60\u60ef\u4e86\u201c\u514d\u8d39\u589e\u503c\u201d\u6a21\u5f0f\uff0c\u4f46\u4ed6\u4eec\u4e5f\u660e\u767d\uff0c\u67d0\u4e9b\u529f\u80fd\u59cb\u7ec8\u9700\u8981\u4ed8\u8d39\u624d\u80fd\u4f7f\u7528\u3002\u6e38\u620f\u5f00\u53d1\u5546\u53ef\u4ee5\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\uff0c\u8ba9\u73a9\u5bb6\u8fdb\u5165\u72ec\u5bb6\u6e38\u620f\u4e16\u754c\uff0c\u6216\u8005\u63a8\u51fa\u6bcf\u5468\u6311\u6218\u2014\u2014\u5c3d\u7ba1\u540e\u8005\u8f83\u4e3a\u5c11\u89c1\u3002\u5927\u591a\u6570\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u6e38\u620f\u5e94\u7528\u90fd\u878d\u5408\u4e86\u5a31\u4e50\u548c\u6e38\u620f\u4e24\u5927\u7c7b\u522b\u3002\u4e00\u4e2a\u4f8b\u5b50\u662f Smule \u7684&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/magic-piano-by-smule\/id421254504?mt=8&amp;v0=WWW-NAUS-ITSTOP100-GROSSINGAPPS&amp;l=en&amp;ign-mpt=uo%3D4\">\u9b54\u5e7b\u94a2\u7434<\/a>, \uff0c\u8be5\u670d\u52a1\u4e3a\u9ad8\u7ea7\u8ba2\u9605\u7528\u6237\u63d0\u4f9b\u4e86\u66f4\u4e30\u5bcc\u7684\u6b4c\u66f2\u5e93\uff0c\u5e76\u53d6\u6d88\u4e86\u65f6\u957f\u9650\u5236\u3002\u53e6\u4e00\u4e2a\u4f8b\u5b50\u662f&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/colorfy-coloring-art-game\/id1009442510?mt=8\">Colorfy\uff0c,<\/a>&nbsp;\u4e00\u6b3e\u6570\u5b57\u6d82\u8272\u4e66\u3002\u8be5\u5e94\u7528\u5141\u8bb8\u201cColorfy Plus\u201d\u8ba2\u9605\u7528\u6237\u5728\u6bcf\u5468\u65b0\u6d82\u8272\u56fe\u53d1\u5e03\u65f6\u7acb\u5373\u83b7\u53d6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8ba9\u73a9\u5bb6\u5360\u636e\u4f18\u52bf<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e38\u620f\u73a9\u5bb6\u4eec\u90fd\u559c\u6b22\u5f3a\u5316\u9053\u5177\u3001\u989d\u5916\u751f\u547d\u548c\u4f5c\u5f0a\u7801\u3002\u4e00\u4e9b\u5e94\u7528\u5f00\u53d1\u8005\u627e\u5230\u4e86\u901a\u8fc7\u8ba2\u9605\u6a21\u5f0f\u63d0\u4f9b\u8fd9\u4e9b\u5956\u52b1\u7684\u65b9\u6cd5\u3002Supercell\u7684&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/boom-beach\/id672150402?mt=8\">\u300aBoom Beach\u300b<\/a>&nbsp;\u63d0\u4f9b\u4e86\u4e24\u9879\u5c5e\u4e8e\u6b64\u7c7b\u522b\u7684\u72ec\u7acb\u6708\u5ea6\u8ba2\u9605\u670d\u52a1\u3002\u7b2c\u4e00\u9879\u662f\u201c\u989d\u5916\u5efa\u7b51\u5e08\u201d\u8ba2\u9605\uff0c\u7528\u6237\u53ea\u9700\u652f\u4ed8\u5c11\u91cf\u6708\u8d39\uff0c\u5373\u53ef\u540c\u65f6\u5efa\u9020\u6216\u5347\u7ea7\u4e24\u5ea7\u5efa\u7b51\u3002 \u53ea\u9700\u652f\u4ed8\u7565\u9ad8\u7684\u8d39\u7528\uff0c\u7528\u6237\u8fd8\u53ef\u4ee5\u8ba2\u9605\u201c\u65e0\u9650\u50a8\u5907\u201d\u5957\u9910\u3002\u8be5\u5957\u9910\u53ef\u8ba9\u7528\u6237\u7684\u90e8\u961f\u7acb\u5373\u5b8c\u6210\u8bad\u7ec3\uff0c\u65e0\u9700\u7b49\u5f85\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63d0\u4f9b\u79c1\u5bc6\u7684\u6e38\u620f\u73af\u5883<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u7f51\u6e38\u800c\u8a00\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5438\u5f15\u672a\u6210\u5e74\u7528\u6237\u7684\u6e38\u620f\uff0c\u63d0\u4f9b\u4e00\u4e2a\u79c1\u5bc6\u7684\u6e38\u620f\u73af\u5883\u53ef\u4ee5\u6210\u4e3a\u4e00\u9879\u76c8\u5229\u7684\u8ba2\u9605\u670d\u52a1\u3002.&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/app\/minecraft\/id479516143?mt=8&amp;v0=WWW-NAUS-ITSTOP100-GROSSINGAPPS&amp;l=en&amp;ign-mpt=uo%3D4\">\u300a\u6211\u7684\u4e16\u754c\u300b<\/a>&nbsp;\u5f00\u53d1\u8005\u4eec\u901a\u8fc7\u300a\u6211\u7684\u4e16\u754c\u300bRealms\u8ba2\u9605\u670d\u52a1\u6293\u4f4f\u4e86\u8fd9\u4e00\u673a\u9047\u3002\u8be5\u8ba2\u9605\u670d\u52a1\u8ba9\u7528\u6237\u80fd\u591f\u521b\u5efa\u5c5e\u4e8e\u81ea\u5df1\u7684\u3001\u59cb\u7ec8\u5728\u7ebf\u7684\u79c1\u4eba\u4e16\u754c\u3002\u8be5&nbsp;<a href=\"https:\/\/www.minecraft.net\/en-us\/realms\/\">\u300a\u6211\u7684\u4e16\u754c\u300b\u5b98\u7f51<\/a>&nbsp;\u5176\u4e2d\u5305\u542b\u4e13\u95e8\u9488\u5bf9\u5fc3\u5b58\u987e\u8651\u7684\u5bb6\u957f\u8bbe\u8ba1\u7684\u5ba3\u4f20\u6587\u6848\u2014\u2014\u5f3a\u8c03Realms\u4e3a\u4ec5\u9650\u597d\u53cb\u53c2\u4e0e\u7684\u6e38\u620f\u63d0\u4f9b\u4e86\u5b89\u5168\u7684\u73af\u5883\u3002\u8be5\u5e94\u7528\u63d0\u4f9b\u591a\u79cd\u8ba2\u9605\u5957\u9910\uff0c\u7528\u6237\u53ef\u6839\u636e\u6240\u9009\u5957\u9910\u9080\u8bf7\u6700\u591a\u4e24\u540d\u6216\u5341\u540d\u597d\u53cb\uff0c\u800c\u8fd9\u4e9b\u597d\u53cb\u53ef\u514d\u8d39\u6e38\u73a9\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e94\u7528\u8ba2\u9605\u662f\u79fb\u52a8\u7aef\u7684\u672a\u6765\u5417\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u5e94\u7528\u8ba2\u9605\u7684\u6d41\u884c\u5ea6\u6b63\u5728\u6fc0\u589e\uff0c\u4f46\u5c31\u76ee\u524d\u800c\u8a00\uff0c\u5176\u672a\u6765\u4ecd\u4e0d\u660e\u6717\u3002\u82f9\u679c\u516c\u53f8\u62bc\u6ce8\u8ba2\u9605\u6a21\u5f0f\u7ec8\u5c06\u80dc\u51fa\uff0c\u4f46\u5927\u591a\u6570\u6e38\u620f\u5f00\u53d1\u5546\u4ecd\u91c7\u7528\u201c\u514d\u8d39\u589e\u503c\u201d\u6a21\u5f0f\uff0c\u4e14\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f\u3002\u6216\u8bb8\u4f1a\u51fa\u73b0\u4e00\u79cd\u6df7\u5408\u6a21\u5f0f\uff0c\u7528\u6237\u53ef\u4ee5\u81ea\u884c\u9009\u62e9\u662f\u8ba2\u9605\u670d\u52a1\uff0c\u8fd8\u662f\u901a\u8fc7\u89c2\u770b\u5e7f\u544a\u6765\u6362\u53d6\u9ad8\u7ea7\u529f\u80fd\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u4e1a\u683c\u5c40\u6b63\u5728\u4e0d\u65ad\u6f14\u53d8\uff0c\u8fd9\u4fc3\u4f7f\u5f00\u53d1\u8005\u4e0d\u65ad\u63a2\u7d22\u521b\u65b0\u7684\u65b9\u5f0f\u6765\u83b7\u53d6\u548c\u7559\u4f4f\u7528\u6237\u3002\u53d8\u73b0\u65b9\u5f0f\u5c06\u6301\u7eed\u6269\u5c55\u548c\u591a\u6837\u5316\uff0c\u4f46\u8981\u65ad\u8a00\u8ba2\u9605\u6a21\u5f0f\u662f\u5426\u4f1a\u5728\u957f\u671f\u5185\u53d6\u4ee3\u5176\u4ed6\u6a21\u5f0f\uff0c\u76ee\u524d\u8fd8\u4e3a\u65f6\u8fc7\u65e9\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u503c\u5f97\u5728\u8ba2\u9605\u6a21\u5f0f\u7684\u6846\u67b6\u5185\u63a2\u7d22\u521b\u65b0\u7684\u53d8\u73b0\u673a\u4f1a\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u7ed9\u6211\u4eec\u53d1\u90ae\u4ef6\u81f3&nbsp;<strong>info@tenjin.com<\/strong>&nbsp;\u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3Tenjin\u5982\u4f55\u52a9\u529b\u60a8\u7684\u8ba2\u9605\u4e1a\u52a1\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u60f3\u8ba9\u60a8\u7684\u79fb\u52a8\u5e7f\u544a\u9884\u7b97\u53d1\u6325\u6700\u5927\u6548\u76ca\u5417\uff1f&nbsp;<\/em><a href=\"https:\/\/resources.tenjin.com\/2018-ad-spending-report\"><em>\u7acb\u5373\u4e0b\u8f7d Tenjin \u7684\u300a2018 \u5e74\u5e7f\u544a\u652f\u51fa\u62a5\u544a\u300b<\/em><\/a><em>&nbsp;\u5e76\u4e86\u89e3\u5982\u4f55\u6210\u529f\u5f00\u5c55\u4e00\u573a\u8425\u9500\u6d3b\u52a8\u3002.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it\u2019s now possible to subscribe to anything from dog food to jewelry. According&#8230;<\/p>","protected":false},"author":5,"featured_media":8625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Subscription Apps in 2019 | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore app subscription models, pricing strategies, and best practices to increase recurring revenue, user retention, and long-term app growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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