{"id":8647,"date":"2019-01-24T10:38:00","date_gmt":"2019-01-24T10:38:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8647"},"modified":"2026-04-14T08:31:13","modified_gmt":"2026-04-14T08:31:13","slug":"tenjin-presents-the-2018-mobile-ad-spend-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/","title":{"rendered":"\u5929\u8fdb\u53d1\u5e03\u300a2018\u5e74\u79fb\u52a8\u5e7f\u544a\u652f\u51fa\u62a5\u544a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6211\u4eec\u5206\u6790\u4e86Tenjin\u5e73\u53f0\u63d0\u4f9b\u7684$1.04\u4ebf\u79fb\u52a8\u5e7f\u544a\u652f\u51fa\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5e7f\u544a\u7f51\u7edc\u548c\u5185\u5bb9\u7c7b\u578b\u5728\u53d7\u6b22\u8fce\u7a0b\u5ea6\u548c\u6027\u4ef7\u6bd4\u65b9\u9762\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e74\u65e2\u8f6c\u77ac\u5373\u901d\uff0c\u53c8\u6bd4\u9884\u671f\u7684\u8981\u6f2b\u957f\u5f97\u591a\u3002\u77ed\u77ed\u5341\u4e8c\u4e2a\u6708\u91cc\u53d1\u751f\u4e86\u592a\u591a\u4e8b\u60c5\u2014\u2014\u5c24\u5176\u662f\u5728\u79fb\u52a8\u8425\u9500\u9886\u57df\u2014\u2014\u4ee5\u81f3\u4e8e\u50cf\u6211\u4eec\u8fd9\u6837\u7684&nbsp;<a href=\"https:\/\/blog.tenjin.io\/tenjin-is-now-a-snapchat-mobile-measurement-partner\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.12.1695118029670&amp;__hsfp=2360007836\">Snapchat \u79fb\u52a8\u7aef\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\u8ba1\u5212<\/a>&nbsp;\u611f\u89c9\u5c31\u50cf\u662f\u9065\u8fdc\u7684\u8bb0\u5fc6\u4e86\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u6211\u4eec\u5df2\u987a\u5229\u8fc8\u5165\u65b0\u7684\u4e00\u5e74\uff0c\u56de\u987e2018\u5e74\u5e76\u603b\u7ed3\u5176\u5bf9\u672c\u884c\u4e1a\u7684\u5f71\u54cd\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u5206\u6790\u4e86Tenjin\u5e73\u53f0\u53bb\u5e74\u5e7f\u544a\u652f\u51fa\u6570\u636e\u7684\u6837\u672c\uff0c\u5e76\u5c06\u5176\u4e2d\u6700\u91cd\u8981\u7684\u7ecf\u9a8c\u603b\u7ed3\u4e3a\u53ef\u4ed8\u8bf8\u5b9e\u8df5\u7684\u6d1e\u5bdf\u3002 \u6211\u4eec\u53d1\u73b0\uff0c\u79fb\u52a8\u5e7f\u544a\u652f\u51fa\u5448\u4e0a\u5347\u8d8b\u52bf\uff0c\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u5904\u4e8e\u5386\u53f2\u4f4e\u4f4d\uff0c\u5e76\u627e\u5230\u4e86\u4ee5\u4e0b\u5173\u952e\u95ee\u9898\u7684\u7b54\u6848\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6309\u5e7f\u544a\u652f\u51fa\u6392\u540d\uff0c\u79fb\u52a8\u6e38\u620f\u7684\u524d20\u5927\u54c1\u7c7b\u6709\u54ea\u4e9b\uff1f\u5b83\u4eec\u7684\u5e73\u5747CPI\u662f\u591a\u5c11\uff1f<\/li>\n\n\n\n<li>\u81ea2017\u5e74\u4ee5\u6765\uff0c\u54ea\u4e9b\u56fd\u5bb6\u5bf9\u79fb\u52a8\u5e94\u7528\u53d1\u884c\u5546\u800c\u8a00\u6027\u4ef7\u6bd4\u66f4\u9ad8\u4e86\uff1f<\/li>\n\n\n\n<li>\u6709\u6ca1\u6709\u54ea\u4e9b\u5e7f\u544a\u7f51\u7edc\u7684CPI\u6bd4Facebook\u6216Google\u4f4e\uff0c\u4f46\u6548\u679c\u5374\u5f88\u51fa\u8272\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u4ec5\u662f\u5176\u4e2d\u51e0\u6761\u89c1\u89e3\uff0c\u5c06\u6709\u52a9\u4e8e\u51fa\u7248\u5546\u548c\u8425\u9500\u4eba\u5458\u57282019\u5e74\u505a\u51fa\u66f4\u660e\u667a\u7684\u9884\u7b97\u51b3\u7b56\uff0c\u5e76\u63a8\u52a8\u54c1\u724c\u53d1\u5c55\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/2018-ad-spending-report?utm_campaign=2018%20Ad%20Spending%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. So much has happened in a brief twelve months \u2014 especially&#8230;<\/p>","protected":false},"author":7,"featured_media":8522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Ad Spend Report | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/tenjin-presents-the-2018-mobile-ad-spend-report\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Ad Spend Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"We analyzed $1.04 billion of mobile ad spend data from the Tenjin platform to determine which networks and genres are leading the pack in terms of popularity and cost-effectiveness. 2018 was a year that simultaneously rushed past us yet felt much longer than expected. 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