{"id":8654,"date":"2018-12-17T10:42:00","date_gmt":"2018-12-17T10:42:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8654"},"modified":"2026-04-14T08:30:58","modified_gmt":"2026-04-14T08:30:58","slug":"hyper-casual-cpi-report","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-cpi-report\/","title":{"rendered":"\u5929\u795e\u53d1\u5e03\u300a2018 \u5e74\u8d85\u4f11\u95f2\u6e38\u620f CPI \u57fa\u51c6\u62a5\u544a"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.ly\/Q02h-BtX0\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&#038;ssl=1\" alt=\"\u65b0\u62a5\u544a\uff1a2024\u5e74\u5c06\u4ece\u201c\u8d85\u201d\u8f6c\u5411\u201c\u6df7\u5408\u201d\" class=\"wp-image-11086\" srcset=\"https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=1024%2C307&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?resize=18%2C5&amp;ssl=1 18w, https:\/\/i0.wp.com\/tenjin.com\/wp-content\/uploads\/2024\/01\/From-hyper-to-hybrid-in-2024-report-Ad-spend-and-CPI-trends-Ad-network-and-country-rankings-by-platform-15.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u5bf9$48\u767e\u4e07\u6b21\u8d85\u4f11\u95f2\u6e38\u620f\u5b89\u88c5\u91cf\u7684\u5206\u6790\uff0c\u4e3a\u79fb\u52a8\u6e38\u620f\u8fd9\u4e00\u6700\u70ed\u95e8\u7684\u65b0\u5b50\u7c7b\u578b\u63d0\u4f9b\u4e86\u6781\u5177\u4ef7\u503c\u7684\u65b0\u89c1\u89e3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8d85\u4f11\u95f2\u6e38\u620f<\/strong>&nbsp;\u662f\u79fb\u52a8\u6e38\u620f\u9886\u57df\u6700\u65b0\u5174\u8d77\u7684\u4e00\u80a1\u70ed\u6f6e\u3002\u5b83\u4eec\u8fc5\u901f\u6210\u4e3a\u5e94\u7528\u5546\u5e97\u4e2d\u76c8\u5229\u80fd\u529b\u6700\u5f3a\u3001\u6700\u53d7\u73a9\u5bb6\u6b22\u8fce\u7684\u6e38\u620f\u7c7b\u578b\u4e4b\u4e00\uff0c\u5168\u7403\u73a9\u5bb6\u5bf9\u6b64\u7231\u4e0d\u91ca\u624b\u3002 \u5bf9\u6e38\u620f\u53d1\u884c\u5546\u800c\u8a00\uff0c\u5e78\u8fd0\u7684\u662f\uff0c\u79fb\u52a8\u5e7f\u544a\u7f51\u7edc\u5df2\u80fd\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u6240\u9700\u7684\u4ed8\u8d39\u83b7\u5ba2\u65b9\u6848\uff0c\u5e2e\u52a9\u4ed6\u4eec\u4ee5\u76c8\u5229\u7684\u65b9\u5f0f\u62d3\u5c55\u8d85\u4f11\u95f2\u6e38\u620f\u4ea7\u54c1\u7ec4\u5408\u3002\u968f\u7740\u5e02\u573a\u65e5\u8d8b\u9971\u548c\uff0c\u53d1\u884c\u5546\u5fc5\u987b\u8fc5\u901f\u884c\u52a8\uff0c\u624d\u80fd\u62a2\u5360\u6240\u6709\u53ef\u80fd\u7684\u4f18\u52bf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u6700\u65b0&nbsp;<strong>\u57fa\u51c6\u6d4b\u8bd5\u62a5\u544a<\/strong>&nbsp;\u672c\u6587\u603b\u7ed3\u4e86\u6211\u4eec\u57fa\u4e8eTenjin\u5e73\u53f0\u6837\u672c\u6570\u636e\u5bf9\u8d85\u8fc72.4\u4ebf\u6b21\u8d85\u4f11\u95f2\u6e38\u620f\u5b89\u88c5\u91cf\u7684\u5206\u6790\u3002\u8fd9\u4e9b\u5b89\u88c5\u91cf\u4ee3\u8868\u4e862018\u5e74\u4e0a\u534a\u5e7436\u4e2a\u56fd\u5bb6\/\u5730\u533a\u5171\u8ba1$48\u767e\u4e07\u7684\u5e7f\u544a\u652f\u51fa\u3002 \u4e3a\u786e\u4fdd\u7edf\u8ba1\u663e\u8457\u6027\uff0c\u672c\u62a5\u544a\u4ec5\u7eb3\u5165\u4e86\u8ffd\u8e2a\u5b89\u88c5\u91cf\u8fbe\u52301M\u6216\u4ee5\u4e0a\u7684\u56fd\u5bb6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57fa\u4e8e\u8fd9\u4e9b\u6570\u636e\uff0c\u6211\u4eec\u9488\u5bf9\u4ee5\u4e0b\u95ee\u9898\u5f97\u51fa\u4e86\u76f8\u5173\u89c1\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e0e\u79fb\u52a8\u6e38\u620f\u6574\u4f53\u76f8\u6bd4\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u5b50\u7c7b\u522b\u7684\u6210\u672c\u6548\u76ca\u5982\u4f55\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u56fd\u5bb6\u7684\u51fa\u7248\u6210\u672c\u6700\u4f4e\uff0c\u540c\u65f6\u53c8\u80fd\u83b7\u5f97\u6700\u9ad8\u7684\u5e02\u573a\u4efd\u989d\u56de\u62a5\uff1f<\/li>\n\n\n\n<li>\u8d85\u4f11\u95f2\u6e38\u620f\u53d1\u884c\u5546\u9996\u9009\u7684\u79fb\u52a8\u5e7f\u544a\u7f51\u7edc\u662f\u54ea\u4e00\u5bb6\uff1f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u53ea\u662f\u4f17\u591a\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u4e2d\u7684\u4e00\u5c0f\u90e8\u5206\uff0c\u5b83\u4eec\u5c06\u5e2e\u52a9\u60a8\u5728\u4e1a\u52a1\u62d3\u5c55\u8fc7\u7a0b\u4e2d\u786e\u5b9a\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u5e73\u53f0\u3001\u56fd\u5bb6\u548c\u5e7f\u544a\u7f51\u7edc\u3002&nbsp;<strong>\u8d85\u4f11\u95f2\u6e38\u620f<\/strong>&nbsp;2018\u5e74\u53ca\u4ee5\u540e\u3002.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/resources.tenjin.com\/hyper-casual-cpi-benchmark-report-2018?utm_campaign=2018%20Hyper-Casual%20Benchmark%20Report&amp;utm_source=blog\" style=\"background-color:#6bb4e1\">\u9a6c\u4e0a\u83b7\u53d6\u62a5\u544a<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming\u2019s hottest new sub-genre. Hyper-casual games&nbsp;are the latest exciting phenomenon to take shape in the mobile gaming world. They\u2019ve quickly become one of the most profitable and widely enjoyed genres in the app store, and players around the world can\u2019t get&#8230;<\/p>","protected":false},"author":7,"featured_media":8655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2018 Hyper Casual Games Report | Tenjin<\/title>\n<meta name=\"description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-cpi-report\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Hyper Casual Games Report | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-cpi-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T10:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:30:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2050\" \/>\n\t<meta property=\"og:image:height\" content=\"817\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report\",\"datePublished\":\"2018-12-17T10:42:00+00:00\",\"dateModified\":\"2026-04-14T08:30:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/\",\"name\":\"2018 Hyper Casual Games Report | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"datePublished\":\"2018-12-17T10:42:00+00:00\",\"dateModified\":\"2026-04-14T08:30:58+00:00\",\"description\":\"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png\",\"width\":2050,\"height\":817},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/hyper-casual-cpi-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u300a2018\u5e74\u8d85\u4f11\u95f2\u6e38\u620f\u62a5\u544a\u300b| \u5929\u795e","description":"\u4e86\u89e3\u8d85\u4f11\u95f2\u6e38\u620f\u7684CPI\u57fa\u51c6\u6570\u636e\uff0c\u5e76\u63a2\u7d22\u4e0d\u540c\u5e02\u573a\u3001\u5e73\u53f0\u548c\u5e7f\u544a\u7f51\u7edc\u4e2d\u7684\u83b7\u5ba2\u6210\u672c\u5dee\u5f02\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-cpi-report\/","og_locale":"zh_CN","og_type":"article","og_title":"2018 Hyper Casual Games Report | Tenjin","og_description":"Explore hyper-casual CPI benchmarks and discover how acquisition costs vary across markets, platforms, and ad networks.","og_url":"https:\/\/tenjin.com\/zh\/blog\/hyper-casual-cpi-report\/","og_site_name":"Tenjin","article_published_time":"2018-12-17T10:42:00+00:00","article_modified_time":"2026-04-14T08:30:58+00:00","og_image":[{"width":2050,"height":817,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png","type":"image\/png"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Sunny Cha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report","datePublished":"2018-12-17T10:42:00+00:00","dateModified":"2026-04-14T08:30:58+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/"},"wordCount":243,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png","articleSection":["Reports"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/","url":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/","name":"\u300a2018\u5e74\u8d85\u4f11\u95f2\u6e38\u620f\u62a5\u544a\u300b| \u5929\u795e","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png","datePublished":"2018-12-17T10:42:00+00:00","dateModified":"2026-04-14T08:30:58+00:00","description":"\u4e86\u89e3\u8d85\u4f11\u95f2\u6e38\u620f\u7684CPI\u57fa\u51c6\u6570\u636e\uff0c\u5e76\u63a2\u7d22\u4e0d\u540c\u5e02\u573a\u3001\u5e73\u53f0\u548c\u5e7f\u544a\u7f51\u7edc\u4e2d\u7684\u83b7\u5ba2\u6210\u672c\u5dee\u5f02\u3002.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/Tenjin-Presents-The-2018-Hyper-Casual-Games-CPI-Benchmark-Report.png","width":2050,"height":817},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/hyper-casual-cpi-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8654"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8654\/revisions"}],"predecessor-version":[{"id":17295,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8654\/revisions\/17295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8655"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}