{"id":8681,"date":"2018-09-13T10:59:00","date_gmt":"2018-09-13T10:59:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8681"},"modified":"2026-04-14T08:25:01","modified_gmt":"2026-04-14T08:25:01","slug":"why-hyper-casual-games-dont-need-to-get-featured-to-succeed","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/why-hyper-casual-games-dont-need-to-get-featured-to-succeed\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u8bf4\u8d85\u4f11\u95f2\u6e38\u620f\u4e0d\u9700\u8981\u83b7\u5f97\u63a8\u8350\u5c31\u80fd\u6210\u529f\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u81ea\u4e0a\u7ebf\u4ee5\u6765\uff0c\u5e94\u7528\u5546\u5e97\u7684\u53d1\u73b0\u7387\u53d1\u751f\u4e86\u5de8\u5927\u53d8\u5316\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u52a8\u9886\u57df\u7684\u5148\u9a71\u4eec\u603b\u4f1a\u5174\u81f4\u52c3\u52c3\u5730\u56de\u5fc6\u8d77\u90a3\u4e2a\u5e74\u4ee3\u2014\u2014\u5f53\u65f6\uff0c\u53ea\u8981\u662f\u5e02\u573a\u4e0a\u4e3a\u6570\u4e0d\u591a\u7684\u5e94\u7528\u4e4b\u4e00\uff0c\u5c31\u80fd\u901a\u8fc7\u53e3\u53e3\u76f8\u4f20\u4ee5\u53ca\u5feb\u901f\u589e\u957f\u7684\u667a\u80fd\u624b\u673a\u7528\u6237\u7fa4\u5e26\u6765\u7684\u81ea\u7136\u589e\u957f\uff0c\u4ece\u800c\u83b7\u5f97\u81ea\u7136\u5b89\u88c5\u91cf\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u7167\u8fd9\u4e9b\u6807\u51c6\u6765\u770b\uff0c\u5982\u4eca\u7684\u5e94\u7528\u5546\u5e97\u51e0\u4e4e\u8ba9\u4eba\u8ba4\u4e0d\u51fa\u6765\u4e86\u3002\u968f\u7740&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/276703\/android-app-releases-worldwide\/\">\u6570\u5343\u6b3e\u5e94\u7528<\/a>&nbsp;\u5c3d\u7ba1\u6bcf\u5929\u90fd\u6709\u65b0\u5e94\u7528\u53d1\u5e03\uff0c\u4f46\u63d0\u5347\u5e94\u7528\u7684\u53ef\u89c1\u6027\u4ecd\u662f\u4e00\u5927\u6311\u6218\u3002\u5bf9\u4e8e\u8bb8\u591a\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u80fd\u5426\u83b7\u5f97\u5e73\u53f0\u63d0\u4f9b\u5546\u5bf9\u65b0\u529f\u80fd\u7684\u652f\u6301\uff0c\u662f\u51b3\u5b9a\u79fb\u52a8\u5e94\u7528\u80fd\u5426\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\u6240\u5728\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728&nbsp;<a href=\"https:\/\/mobilefreetoplay.com\/3-ways-to-win-on-the-app-store\/\">\u4e00\u7bc7\u53d1\u8868\u5728 MobileFreeToPlay.com \u4e0a\u7684\u6587\u7ae0<\/a>, \uff0c\u79fb\u52a8\u7aef\u8bbe\u8ba1\u987e\u95ee\u4e9a\u5f53\u00b7\u7279\u5c14\u5f17\u89e3\u91ca\u9053\uff1a\u201c\u5982\u679c\u4e0d\u6295\u5165$400K+\u7528\u4e8e\u7ee9\u6548\u8425\u9500\uff0c\u6216\u8005\u6ca1\u6709\u83b7\u5f97\u82f9\u679c\u7684\u91cd\u70b9\u63a8\u8350\uff0c\u5c31\u63a8\u51fa\u4e00\u6b3e\u6e38\u620f\uff0c\u65e0\u5f02\u4e8e\u7ed9\u6e38\u620f\u5224\u4e86\u6b7b\u5211\u2026\u2026\u9664\u975e\u4f60\u5728\u7528\u6237\u53d1\u73b0\u6e20\u9053\u4e0a\u8fdb\u884c\u5927\u91cf\u6295\u5165\uff0c\u5426\u5219\u522b\u6307\u671b\u80fd\u5f15\u8d77\u5173\u6ce8\u3002\u201d \u7279\u5c14\u5f17\u4e3a\u6000\u63e3\u79fb\u52a8\u6e38\u620f\u5f00\u53d1\u68a6\u60f3\u7684\u65b0\u4eba\u63cf\u7ed8\u4e86\u4e00\u5e45\u4e25\u5cfb\u7684\u56fe\u666f\uff0c\u4ed6\u89e3\u91ca\u9053\uff1a\u201c\u5982\u679c\u4f60\u662f\u8fd9\u4e2a\u9886\u57df\u7684\u65b0\u4eba\uff0c\u8fd8\u4ee5\u4e3a\u81ea\u5df1\u4ecd\u6709\u83b7\u80dc\u7684\u673a\u4f1a\uff0c\u90a3\u4f60\u5c31\u6765\u5f97\u592a\u665a\u4e86\u2026\u2026\u79fb\u52a8\u6e38\u620f\u9886\u57df\u7684\u8d62\u5bb6\u65e9\u5df2\u5c18\u57c3\u843d\u5b9a\uff1a\u4ed6\u4eec\u62e5\u6709\u8d44\u91d1\u3001\u957f\u6f0f\u6597\u548c\u7528\u6237\u57fa\u7840\uff0c\u8db3\u4ee5\u4e3b\u5bb0\u6536\u5165\u6392\u884c\u699c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f4\u5230\u6700\u8fd1\uff0c\u60c5\u51b5\u4f3c\u4e4e\u786e\u5b9e\u5982\u6b64\u3002\u5bf9\u4e8e\u5f00\u53d1\u8005\u800c\u8a00\uff0c\u82e5\u4e0d\u60f3\u5728\u4ed8\u8d39\u7528\u6237\u83b7\u53d6\u4e0a\u6295\u5165\u5de8\u8d44\uff0c\u8981\u60f3\u4ece\u81ea\u5df1\u7684\u52aa\u529b\u4e2d\u83b7\u5f97\u53ef\u89c2\u56de\u62a5\uff0c\u552f\u4e00\u7684\u65b9\u6cd5\u5c31\u662f\u5bc4\u5e0c\u671b\u4e8e\u82f9\u679c\u548c\/\u6216\u8c37\u6b4c\u8ba4\u4e3a\u4ed6\u4eec\u7684\u4ea7\u54c1\u8db3\u591f\u521b\u65b0\uff0c\u4ece\u800c\u5c06\u5176\u63a8\u8350\u5c55\u793a\u3002\u65e0\u8bba\u597d\u574f\uff0c\u8fd9\u79cd\u73af\u5883\u591a\u5e74\u6765\u90fd\u8ba9\u5e73\u53f0\u626e\u6f14\u7740\u201c\u9020\u738b\u8005\u201d\u7684\u89d2\u8272\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u6700\u8fd1\u7684\u8d8b\u52bf\u8868\u660e\uff0c\u8fd9\u79cd\u60c5\u51b5\u53ef\u80fd\u6b63\u5728\u53d1\u751f\u53d8\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e\u79f0\u662f\u7531\u73b0\u5df2\u88ab\u80b2\u78a7\u6536\u8d2d\u7684&nbsp;<a href=\"http:\/\/www.ketchappstudio.com\/\">Ketchapp<\/a>, \uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u98a0\u8986\u4e86\u5e94\u7528\u5546\u5e97\u7684\u65e2\u6709\u683c\u5c40\u3002\u5b83\u4eec\u901a\u8fc7\u5360\u636e\u4f11\u95f2\u65f6\u95f4\u4e2d\u524d\u6240\u672a\u6709\u7684\u7ec6\u5fae\u7247\u6bb5\uff0c\u6210\u529f\u53d6\u4ee3\u4e86\u957f\u671f\u5360\u636e\u6392\u884c\u699c\u524d\u5217\u7684\u90a3\u6279\u89c4\u6a21\u8f83\u5c0f\u4e14\u51e0\u4e4e\u4e00\u6210\u4e0d\u53d8\u7684\u6e38\u620f\u9635\u5bb9\uff0c\u4ece\u800c&nbsp;<a href=\"https:\/\/blog.tenjin.io\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.23.1695118029670&amp;__hsfp=2360007836\">\u901a\u4fd7\u6613\u61c2\u4e14\u7b80\u6d01\u660e\u4e86<\/a>. \u8fd9\u4e00\u98a0\u8986\u6027\u73b0\u8c61\u6700\u5f15\u4eba\u6ce8\u76ee\u4e4b\u5904\u5728\u4e8e\uff0c\u4ed6\u4eec\u7adf\u80fd\u5728\u4e0d\u4f9d\u8d56\u4f20\u7edf\u79fb\u52a8\u51fa\u7248\u7b56\u7565\u7684\u60c5\u51b5\u4e0b\u505a\u5230\u8fd9\u4e00\u70b9\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u52a8\u5e94\u7528\u53d1\u884c\u5546\u5386\u6765\u90fd\u4f9d\u8d56\u4e8e\u4e25\u8c28\u7684\u8f6f\u53d1\u5e03\u5468\u671f\u6765\u53d6\u5f97\u6210\u529f\u3002\u201c\u5f53\u4e00\u5bb6\u5de5\u4f5c\u5ba4\u5bf9\u5176\u6253\u78e8\u5b8c\u5584\u7684\u4ea7\u54c1\u5145\u6ee1\u4fe1\u5fc3\u65f6\uff0c\u4ed6\u4eec\u4f1a\u4e3b\u52a8\u8054\u7cfb\u82f9\u679c\u548c\u8c37\u6b4c\uff0c\u5c55\u793a\u81ea\u5df1\u7684\u5e94\u7528\uff0c\u5e76\u5e0c\u671b\u83b7\u5f97\u63a8\u8350\u3002\u201d&nbsp;<a href=\"https:\/\/www.deconstructoroffun.com\/blog\/2018\/8\/1\/5-ways-voodoo-dominates-the-hyper-casual-market\">\u6c64\u59c6\u00b7\u91d1\u5c3c\u4f2f\u683c\u89e3\u91ca\u9053<\/a>, \uff0c\u4e00\u4f4d\u81ea\u7531\u804c\u4e1a\u7684\u624b\u673a\u6e38\u620f\u987e\u95ee\u3002\u201c\u4e0e\u6b64\u540c\u65f6\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u62e8\u51fa\u5927\u7b14\u8425\u9500\u9884\u7b97\uff0c\u5e76\u6d4b\u8bd5\u591a\u79cd\u5e7f\u544a\u53d8\u4f53\uff0c\u4ee5\u786e\u4fdd\u80fd\u83b7\u5f97\u6700\u5927\u7684\u5ba3\u4f20\u6548\u679c\u3002\u201d&nbsp;<a href=\"https:\/\/blog.tenjin.io\/5-things-every-publisher-needs-to-know-before-launching-a-mobile-burst-campaign\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.23.1695118029670&amp;__hsfp=2360007836\">\u751a\u81f3\u5305\u62ec\u7a81\u53d1\u5f0f\u8425\u9500\u7b56\u7565<\/a>&nbsp;\u8981\u83b7\u5f97\u6700\u4f73\u6548\u679c\uff0c\u901a\u5e38\u9700\u8981\u4f9d\u8d56\u67d0\u9879\u529f\u80fd\u7684\u521d\u671f\u81ea\u7136\u6d41\u91cf\u3002\u800c\u8d85\u4f11\u95f2\u6e38\u620f\u5219\u91c7\u53d6\u4e86\u4e0d\u540c\u7684\u7b56\u7565\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u901a\u8fc7\u957f\u65f6\u95f4\u7684\u8f6f\u53d1\u5e03\u6765\u6253\u78e8\u5355\u4e00\u521b\u610f\u4e0d\u540c\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u53d1\u884c\u5546\u6bcf\u6708\u90fd\u4f1a\u63a8\u51fa\u591a\u6b3e\u6e38\u620f\uff0c\u4e14\u51e0\u4e4e\u4e0d\u6295\u5165\u6216\u5b8c\u5168\u4e0d\u6295\u5165\u5e7f\u544a\u5ba3\u4f20\uff0c\u76f4\u63a5\u5c06\u8fd9\u4e9b\u6e38\u620f\u63a8\u5411\u516c\u5f00\u5e02\u573a\u7684\u4e25\u5cfb\u8003\u9a8c\u3002 \u201c\u6e38\u620f\u968f\u540e\u5c06\u63a5\u53d7\u6781\u5176\u4e25\u82db\u7684\u8003\u6838\uff0c\u201d\u91d1\u5c3c\u4f2f\u683c\u89e3\u91ca\u9053\uff0c\u201c\u6bcf\u6b3e\u6e38\u620f\u81f3\u5c11\u9700\u8981\u8fbe\u523050%+\u7684D1\u7559\u5b58\u7387\u624d\u80fd\u52c9\u5f3a\u8fc7\u5173\u3002\u8fd9\u9020\u5c31\u4e86\u4e00\u4e2a\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u7684\u73af\u5883\uff0c\u5176\u4e2d\u6570\u636e\u548c\u6307\u6807\u6210\u4e3a\u5438\u5f15\u9876\u7ea7\u53d1\u884c\u5546\u9752\u7750\u7684\u5173\u952e\u3002 \u4f5c\u4e3a\u5f00\u53d1\u8005\uff0c\u4f60\u5e0c\u671b\u786e\u4fe1\u81ea\u5df1\u7684\u6e38\u620f\u80fd\u591f\u771f\u6b63\u89e6\u8fbe\u5e7f\u5927\u53d7\u4f17\u3002\u201d\u53ea\u6709\u901a\u8fc7\u7b5b\u9009\u7684\u6e38\u620f\uff0c\u5728\u6ee1\u8db3\u7279\u5b9a\u6761\u4ef6\u540e\uff0c\u624d\u4f1a\u83b7\u5f97\u4ed8\u8d39\u589e\u957f\u6d3b\u52a8\u7684\u652f\u6301\u3002&nbsp;<a href=\"https:\/\/blog.tenjin.io\/ad-monetization-for-hyper-casual-games-a-data-scientists-playbook\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.23.1695118029670&amp;__hsfp=2360007836\">\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u53d8\u73b0\u6280\u5de7<\/a>&nbsp;\u88ab\u52a0\u5165\u5176\u4e2d\uff0c\u5229\u7528\u8f83\u4f4e\u7684CPI\u6765\u751f\u4ea7\u6b64\u7c7b&nbsp;<a href=\"https:\/\/www.pocketgamer.biz\/comment-and-opinion\/68009\/space-apes-fastlane-a-growth-engine-fuelled-with-ads\/\">\u57fa\u4e8e\u5e7f\u544a\u7684\u589e\u957f\u5f15\u64ce<\/a>&nbsp;\u80fd\u591f\u63a8\u52a8\u4f5c\u54c1\u53d6\u5f97\u6210\u529f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u529f\u80fd\u652f\u6301\u2014\u2014\u5bf9\u8bb8\u591a\u4eba\u800c\u8a00\uff0c\u8fd9\u66fe\u662f\u79fb\u52a8\u7aef\u6210\u529f\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u2014\u2014\u5728\u6b64\u6a21\u5f0f\u4e0b\u51e0\u4e4e\u65e0\u7528\u6b66\u4e4b\u5730\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5e76\u975e\u610f\u5473\u7740\u5b83\u4e0d\u4f1a\u6709\u52a9\u4e8e\u53d1\u884c\u5546\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u9a8c\u8bc1\u548c\/\u6216\u57f9\u80b2\u4e00\u6b3e\u6f5c\u5728\u7684\u8d85\u4f11\u95f2\u6e38\u620f\uff0c\u4f46\u8fd9\u7edd\u975e\u5fc5\u8981\u6761\u4ef6\u3002 \u6b63\u5982\u91d1\u5c3c\u4f2f\u683c\u6240\u8a00\uff0c\u8fd8\u6709\u8bb8\u591a\u66f4\u91cd\u8981\u7684\u56e0\u7d20\uff1a\u201c\u8981\u60f3\u5728\u7ade\u4e89\u4e2d\u83b7\u5f97\u5207\u5b9e\u53ef\u884c\u7684\u673a\u4f1a\uff0c\u4f60\u5fc5\u987b\u51c6\u5907\u597d\u5728\u5f3a\u5927\u7684\u6570\u636e\u4ed3\u5e93\u548c\u4e00\u652f\u624d\u534e\u6a2a\u6ea2\u7684\u8425\u9500\u56e2\u961f\u4e0a\u6295\u5165\u5927\u91cf\u8d44\u91d1\uff0c\u5e76\u5229\u7528\u6307\u6807\u548c\u6570\u636e\u6765\u51b3\u5b9a\u54ea\u4e9b\u6e38\u620f\u7684\u5546\u4e1a\u524d\u666f\u6700\u4e3a\u5e7f\u9614\u3002\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4e9f\u5f85\u53d8\u9769\u7684\u5e02\u573a\u4e2d\uff0c\u6446\u8131\u5bf9\u529f\u80fd\u7684\u4f9d\u8d56\u72b9\u5982\u4e00\u80a1\u6e05\u65b0\u7684\u7a7a\u6c14\u3002\u8fd9\u662f\u6211\u4eecTenjin\u56e2\u961f\u500d\u611f\u632f\u594b\u5e76\u81f4\u529b\u4e8e\u652f\u6301\u7684\u53d1\u5c55\u8d8b\u52bf\u3002\u6211\u4eec\u5168\u9762\u7684\u7528\u6237\u589e\u957f\u57fa\u7840\u8bbe\u65bd\u5df2\u5e2e\u52a9\u4f17\u591a\u884c\u4e1a\u9886\u5148\u7684\u8d85\u4f11\u95f2\u6e38\u620f\u53d1\u884c\u5546\uff0c\u4f8b\u5982&nbsp;<a href=\"https:\/\/www.voodoo.io\/\">\u4f0f\u90fd\u6559<\/a>&nbsp;\u548c&nbsp;<a href=\"http:\/\/tastypill.com\/\">Tastypill<\/a>&nbsp;\u98a0\u8986\u4f20\u7edf\u7684\u51fa\u7248\u6a21\u5f0f\u5e76\u53d6\u5f97\u6210\u529f\u3002\u5982\u9700\u8fdb\u4e00\u6b65\u4e86\u89e3Tenjin\u5982\u4f55\u52a9\u529b\u60a8\u5728\u8d85\u4f11\u95f2\u6e38\u620f\u5f00\u53d1\u9886\u57df\u7684\u52aa\u529b\uff0c\u6b22\u8fce\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u8981\u4e86\u89e3\u6709\u5173\u8d85\u4f11\u95f2\u6e38\u620f\u4e16\u754c\u7684\u66f4\u591a\u4fe1\u606f\u5417\uff1f\u7acb\u5373\u67e5\u770b\u6211\u4eec\u535a\u5ba2\u4e0a\u7684&nbsp;<a href=\"https:\/\/blog.tenjin.com\/hyper-casual-games-the-complete-developers-guide\">\u300a\u8d85\u4f11\u95f2\u6e38\u620f--\u5b8c\u6574\u5f00\u53d1\u8005\u6307\u5357\u300b<\/a>&nbsp;\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/H0g6Y9T0\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/benchmark-wp-text.jpg?ssl=1\" alt=\"\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today\u2019s app store is almost unrecognizable. With&nbsp;thousands of&#8230;<\/p>","protected":false},"author":7,"featured_media":8683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyper-Casual Games Don\u2019t Need To Get Featured To Succeed | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover why hyper-casual games can achieve massive growth without App Store featuring through effective user acquisition and monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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