{"id":8691,"date":"2018-08-23T11:12:00","date_gmt":"2018-08-23T11:12:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8691"},"modified":"2026-04-14T08:24:01","modified_gmt":"2026-04-14T08:24:01","slug":"3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","title":{"rendered":"\u6240\u6709\u6e38\u620f\u5f00\u53d1\u8005\u90fd\u5e94\u4ece\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6210\u529f\u4e2d\u5b66\u5230\u7684 3 \u70b9\u7ecf\u9a8c"},"content":{"rendered":"

\u79fb\u52a8\u8d85\u4f11\u95f2\u6e38\u620f\u6b63\u98ce\u9761\u4e00\u65f6\u3002<\/p>\n\n\n\n

\u5728\u4e00\u4e2a\u5386\u6765\u7531\u76ca\u667a\u3001\u793e\u4ea4\u8d4c\u573a\u548c\u5efa\u9020\u6218\u6597\u6e38\u620f\u4e3b\u5bfc\u7684\u5e73\u53f0\u4e0a\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u6b63\u5728\u6539\u53d8\u73b0\u72b6\u3002\u5b83\u4eec\u6210\u529f\u5730\u5c06\u7b80\u5355\u6027\u3001\u4eb2\u548c\u529b\u548c\u521b\u9020\u6027\u7684\u5546\u4e1a\u5b9e\u8df5\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u521b\u9020\u51fa\u72ec\u7279\u3001\u6709\u5229\u53ef\u56fe\u7684\u6e38\u620f\u4f53\u9a8c\uff0c\u5728\u5e94\u7528\u5546\u5e97\u6392\u884c\u699c\u4e0a\u5360\u636e\u4e86\u4e3b\u5bfc\u5730\u4f4d\uff0c\u591a\u6b21\u5360\u636e\u514d\u8d39\u699c\u524d\u5341\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n

\u867d\u7136\u4e00\u4e24\u6b3e\u70ed\u95e8\u6e38\u620f\u4f1a\u8ba9\u4eba\u89c9\u5f97\u8fd9\u662f\u4e00\u79cd\u65f6\u5c1a\uff0c\u4f46\u8d85\u4f11\u95f2\u6e38\u620f\u5728\u5e94\u7528\u5546\u5e97\u4e2d\u7684\u6570\u91cf\u548c\u6301\u7eed\u6027\u8868\u660e\uff0c\u6709\u4e00\u79cd\u5e38\u9752\u6218\u7565\u5728\u8d77\u4f5c\u7528\uff0c\u503c\u5f97\u7814\u7a76\u3002\u6211\u4eec\u4ece\u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6210\u529f\u4e2d\u603b\u7ed3\u51fa\u4e86\u4e09\u6761\u6700\u503c\u5f97\u6e38\u620f\u5f00\u53d1\u5546\u501f\u9274\u7684\u7ecf\u9a8c\u3002<\/p>\n\n\n\n

\u57f9\u517b\u7559\u4f4f\u4eba\u624d\u80dc\u8fc7\u6536\u8d2d\u4eba\u624d<\/strong>
\u6570\u5b57\u623f\u5730\u4ea7\u8d8a\u6765\u8d8a\u96be\u4ee5\u83b7\u5f97\u3002 \u6570\u636e\u8868\u660e<\/a> \u5927\u591a\u6570\u7528\u6237\u7684\u8bbe\u5907\u4e0a\u5b89\u88c5\u4e86 11-20 \u4e2a\u5e94\u7528\u7a0b\u5e8f\uff0c\u800c App Annie \u5728 2017 \u5e74\u7684\u4e00\u4efd\u62a5\u544a\u4e2d\u5f97\u51fa\u7684\u7ed3\u8bba\u662f\uff0c\u5e73\u5747\u800c\u8a00\u3001 \u5927\u591a\u6570\u4eba\u6bcf\u5929\u53ea\u4f7f\u7528\u4e5d\u4e2a\u5e94\u7528\u7a0b\u5e8f<\/a>.\u518d\u52a0\u4e0a\u5b89\u88c5\u6210\u672c\u7684\u4e0a\u5347\uff0c\u6240\u6709\u8ff9\u8c61\u90fd\u8868\u660e\uff0c\u5728\u672a\u6765\uff0c\u51fa\u7248\u5546\u5c06\u9700\u8981\u4ed8\u51fa\u540c\u7b49\u751a\u81f3\u66f4\u591a\u7684\u52aa\u529b\uff0c\u901a\u8fc7\u53d1\u5e03\u6e90\u6e90\u4e0d\u65ad\u7684\u5438\u5f15\u4eba\u7684\u5185\u5bb9\u6765\u7559\u4f4f\u73b0\u6709\u7528\u6237\uff0c\u5c31\u50cf\u7ba1\u7406\u589e\u957f\u6f0f\u6597\u4ee5\u5e26\u6765\u65b0\u7684\u5b89\u88c5\u91cf\u4e00\u6837\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u8bb8\u591a\u8d85\u4f11\u95f2\u51fa\u7248\u5546\u5df2\u7ecf\u627e\u5230\u4e86\u4e0d\u4f9d\u8d56\u4efb\u4f55\u5355\u4e00\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5\u8db3\u8ff9\u4e5f\u80fd\u8fbe\u5230\u540c\u6837\u6548\u679c\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u4ea4\u53c9\u63a8\u5e7f\u7684\u529b\u91cf\uff0c\u8d85\u4f11\u95f2\u51fa\u7248\u5546\u80fd\u591f\u5229\u7528\u81ea\u7136\u7684\u6d41\u5931\u8d8b\u52bf\uff0c\u5c06\u6d41\u91cf\u4ece\u5176\u4ea7\u54c1\u7ec4\u5408\u4e2d\u7684\u4e00\u6b3e\u5e94\u7528\u5f15\u5bfc\u5230\u53e6\u4e00\u6b3e\u5e94\u7528\uff0c\u5728\u6b64\u8fc7\u7a0b\u4e2d\u57f9\u517b\u51fa\u4e00\u4e2a\u5e9e\u5927\u800c\u591a\u6837\u5316\u7684\u7528\u6237\u7fa4\u3002\u7ed3\u5408\u5b9a\u671f\u7684\u53d1\u5e03\u5468\u671f\uff0c\u8d85\u4f11\u95f2\u51fa\u7248\u5546\u53ef\u4ee5\u5c06\u4ea7\u54c1\u7ec4\u5408\u7684\u7559\u5b58\u7387\u4f5c\u4e3a\u4e00\u9879\u5173\u952e\u6307\u6807\uff0c\u800c\u4e0d\u662f\u5c40\u9650\u4e8e\u4efb\u4f55\u5355\u4e00\u4ea7\u54c1\u7684\u8868\u73b0\u3002\u5728\u65e5\u76ca\u4ee5\u670d\u52a1\u4e3a\u5bfc\u5411\u7684\u53d1\u5e03\u5468\u671f\u4e2d\uff0c\u6240\u6709\u5f00\u53d1\u5546\u90fd\u5e94\u8be5\u5728\u53d1\u5e03\u5468\u671f\u4e2d\u5b9a\u671f\u53d1\u5e03\u5185\u5bb9\u3002\u8fd9\u6837\u505a\u53ef\u4ee5\u8ba9\u4ed6\u4eec\u7262\u7262\u6293\u4f4f\u7528\u6237\u7684\u6ce8\u610f\u529b\uff0c\u800c\u7528\u6237\u7684\u6ce8\u610f\u529b\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u96be\u5f97\u3002<\/p>\n\n\n\n

\u66f4\u77ed\u7684\u6e38\u620f\u65f6\u95f4\u80dc\u51fa<\/strong>
\u8d8a\u6765\u8d8a\u591a\u7684\u8bc1\u636e\u8868\u660e\uff0c\u65e0\u8bba\u5728\u54ea\u4e2a\u5e73\u53f0\u4e0a\uff0c\u63d0\u4f9b\u66f4\u77ed\u7684\u6e38\u620f\u65f6\u95f4\u53ef\u80fd\u6709\u5229\u4e8e\u53d6\u5f97\u5546\u4e1a\u6210\u529f\u3002\u5f00\u53d1\u5546\u53ea\u80fd\u8fce\u5408\u65f6\u95f4\u591a\u4e8e\u91d1\u94b1\u7684\u73a9\u5bb6\u7684\u65f6\u4ee3\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002\u5982\u4eca\uff0c\u6bcf\u4e2a\u4eba\u90fd\u662f\u6e38\u620f\u73a9\u5bb6\uff0c\u5305\u62ec\u6709\u4e8b\u4e1a\u548c\u5bb6\u5ead\u7684\u6210\u5e74\u4eba\u3002\u968f\u7740\u65f6\u95f4\u8d8a\u6765\u8d8a\u7d27\u5f20\uff0c\u5f00\u53d1\u5546\u6709\u673a\u4f1a\u4e3a\u73b0\u4ee3\u73a9\u5bb6\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u6e38\u620f\u4f53\u9a8c\uff0c\u800c\u8fd9\u4e9b\u4f53\u9a8c\u53c8\u8981\u8db3\u591f\u5c0f\uff0c\u80fd\u6ee1\u8db3\u4ed6\u4eec\u4ec5\u6709\u7684\u4e00\u70b9\u7a7a\u95f2\u65f6\u95f4\u3002\u4ece\u4e00\u5f00\u59cb\uff0c\u8fd9\u5c31\u662f\u6210\u529f\u7684\u79fb\u52a8\u6e38\u620f\u8bbe\u8ba1\u7684\u4e3b\u8981\u7279\u70b9\uff0c\u8ba9\u5f00\u53d1\u5546\u5982 King.com<\/a> \u4ee5\u9002\u5408\u4ea4\u901a\u51fa\u884c\u3001\u4e0a\u5395\u6240\u548c\u5a74\u513f\u5582\u5976\u7684\u6807\u9898\u6765\u83b7\u5f97\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n

\u6700\u8fd1\uff0c\u8d85\u4f11\u95f2\u51fa\u7248\u5546\u5982 \u4f0f\u90fd\u6559<\/a> \u5c06\u8fd9\u4e00\u70b9\u53d1\u6325\u5230\u4e86\u6781\u81f4\uff0c\u5176\u6807\u9898\u5305\u62ec Hole.io<\/a> \u548c \u87ba\u65cb\u8df3\u8dc3<\/a>\u8fd9\u4e24\u6b3e\u5e94\u7528\u90fd\u662f\u7b80\u6d01\u3001\u8f7b\u91cf\u7ea7\u5e94\u7528\u7684\u5178\u8303\uff0c\u80fd\u8ba9\u73a9\u5bb6\u5728\u4e0d\u5230\u4e94\u79d2\u949f\u7684\u65f6\u95f4\u5185\u4eab\u53d7\u5230\u6709\u610f\u4e49\u7684\u6e38\u620f\u4f53\u9a8c\u3002\u5728\u300aHelix Jump\u300b\u4e2d\uff0c\u73a9\u5bb6\u4e00\u542f\u52a8\u5c31\u4f1a\u7acb\u5373\u8fdb\u5165\u6e38\u620f\uff0c\u4e00\u65e6\u5f00\u59cb\u6e38\u620f\uff0c\u4e3b\u83dc\u5355\u754c\u9762\u5c31\u4f1a\u6d88\u5931\u3002\u8fd9\u79cd\u5bf9\u5c0f\u6e38\u620f\u7684\u627f\u8bfa\u662f\u8fd1\u671f\u5927\u591a\u6570\u79fb\u52a8\u6e38\u620f\u6210\u529f\u7684\u4e3b\u8981\u539f\u56e0\uff0c\u800c\u4e14\u5df2\u7ecf\u6709\u8bb8\u591a\u6e38\u620f\u5728\u5e02\u573a\u4e0a\u53d6\u5f97\u4e86\u6210\u529f\u3002 \u4e13\u4e1a\u4eba\u5458\u7684\u4fe1\u5ff5<\/a> \u8fd9\u5bf9\u6e38\u620f\u673a\u548c\u684c\u9762\u6e38\u620f\u53d1\u884c\u5546\u540c\u6837\u91cd\u8981\u3002\u5c31\u73b0\u4ee3 \"\u5927\u9003\u6740 \"\u6e38\u620f\u800c\u8a00\uff0c\u6709\u591a\u79cd\u56e0\u7d20\u4fc3\u6210\u4e86\u4ee5\u4e0b\u6e38\u620f\u7684\u6210\u529f \u5821\u5792\u4e4b\u591c<\/a> \u8d8a\u8fc7 PUBG<\/a>\u5728\u300a\u5821\u5792\u4e4b\u591c\u300b\u4e2d\uff0c\u73a9\u5bb6\u53ef\u4ee5\u66f4\u5feb\u5730\u8fdb\u5165\u548c\u9000\u51fa\u6bd4\u8d5b\uff0c\u800c\u300aPUBG\u300b\u5219\u8ba9\u73a9\u5bb6\u7ecf\u5386\u66f4\u957f\u7684\u52a0\u8f7d\u65f6\u95f4\u3001\u8d5b\u524d\u7b49\u5f85\u65f6\u95f4\u548c\u66f4\u957f\u7684\u6bd4\u8d5b\u65f6\u95f4\uff0c\u8fd9\u8ba9\u73a9\u5bb6\u66f4\u96be\u9002\u5e94\u6bd4\u8d5b\u3002\u5728\u300a\u5821\u5792\u4e4b\u591c\u300b\u4e2d\uff0c\u73a9\u5bb6\u53ef\u4ee5\u66f4\u5feb\u5730\u8fdb\u5165\u548c\u9000\u51fa\u6bd4\u8d5b\uff0c\u800c\u300aPUBG\u300b\u5219\u8ba9\u73a9\u5bb6\u7ecf\u5386\u66f4\u957f\u7684\u52a0\u8f7d\u65f6\u95f4\u3001\u8d5b\u524d\u7b49\u5f85\u65f6\u95f4\u548c\u66f4\u957f\u7684\u6bd4\u8d5b\u65f6\u95f4\uff0c\u8fd9\u8ba9\u73a9\u5bb6\u5f88\u96be\u5728\u7e41\u5fd9\u7684\u65e5\u7a0b\u4e2d\u5b89\u6392\u6bd4\u8d5b\u3002\u8fd9\u4e2a\u4f8b\u5b50\u548c\u5176\u4ed6\u4f8b\u5b50\u8868\u660e\uff0c\u5728\u8db3\u591f\u957f\u7684\u65f6\u95f4\u8de8\u5ea6\u5185\uff0c\u8f83\u77ed\u7684\u6e38\u620f\u65f6\u95f4\u6bd4\u5176\u4ed6\u6e38\u620f\u65f6\u95f4\u66f4\u80dc\u4e00\u7b79\u3002<\/p>\n\n\n\n

\u591a\u4eba\u6e38\u620f\u63a8\u52a8\u53c2\u4e0e<\/strong>
.io \u8d85\u4f11\u95f2\u6e38\u620f\u7684\u6210\u529f\u8868\u660e\u4e86\u4f18\u5148\u8003\u8651\u591a\u4eba\u6e38\u620f\u529f\u80fd\u7684\u4ef7\u503c\uff0c\u5728\u8fd9\u4e9b\u6e38\u620f\u4e2d\uff0c\u5c0f\u90e8\u5206\u73a9\u5bb6\u53c2\u4e0e\u4f11\u95f2\u7ade\u6280\u6e38\u620f\u3002\u8fd9\u4e9b\u6e38\u620f\u5728\u6392\u884c\u699c\u4e0a\u7684\u4f4d\u7f6e\u4e0d\u4ec5\u8868\u660e\u5176\u4e0b\u8f7d\u91cf\u548c\u53c2\u4e0e\u5ea6\u5f88\u9ad8\uff0c\u800c\u4e14\u4e0e\u5176\u4ed6\u73a9\u5bb6\u4e92\u52a8\/\u7ade\u4e89\u7684\u80fd\u529b\uff08\u65e0\u8bba\u540d\u4e49\u4e0a\u5982\u4f55\uff09\u4e5f\u662f\u5f3a\u5927\u7684\u8d27\u5e01\u5316\u9a71\u52a8\u529b\u3002\u7531\u4e8e\u73b0\u4ee3\u53d1\u884c\u5546\u5927\u591a\u4f9d\u9760\u5956\u52b1\u5e7f\u544a\u548c\u5916\u89c2\u5347\u7ea7\u6765\u63d0\u9ad8\u6536\u5165\uff0c\u56e0\u6b64\u4e3a\u73a9\u5bb6\u521b\u9020\u673a\u4f1a\uff0c\u8ba9\u4ed6\u4eec\u5c06\u81ea\u5df1\u7684\u6210\u5c31\u4e0e\u5176\u4ed6\u73a9\u5bb6\u7684\u6210\u5c31\u76f8\u6bd4\u8f83\uff0c\u53ef\u4ee5\u5bf9\u8f6c\u6362\u7387\u4ea7\u751f\u5f3a\u5927\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u7efc\u4e0a\u6240\u8ff0\uff0c\u5373\u4f7f\u5bf9\u4e8e\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5f00\u53d1\u4eba\u5458\u6765\u8bf4\uff0c\u591a\u4eba\u6e38\u620f\u529f\u80fd\u4e5f\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u5f80\u5f80\u9700\u8981\u989d\u5916\u7684\u6280\u672f\u5f00\u9500\uff0c\u800c\u8fd9\u4e00\u70b9\u53ea\u6709\u5c11\u6570\u6e38\u620f\u5f00\u53d1\u4eba\u5458\u5177\u5907\u76f8\u5173\u7ecf\u9a8c\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u76ee\u524d\u6709\u591a\u79cd\u4ea4\u94a5\u5319\u89e3\u51b3\u65b9\u6848\u53ef\u901a\u8fc7\u4ee5\u4e0b\u5e73\u53f0\u5b9e\u73b0 Unity \u8d44\u4ea7\u5546\u5e97<\/a> \u8fd9\u4e9b\u6a21\u677f\u53ea\u9700\u652f\u4ed8\u8c61\u5f81\u6027\u7684\u8d39\u7528\u5373\u53ef\u5b8c\u6210\u7e41\u91cd\u7684\u5de5\u4f5c\u3002\u53ea\u8981\u7a0d\u52a0\u521b\u9020\u6027\u7684\u6539\u5934\u6362\u9762\u548c\u4fee\u6539\uff0c\u8fd9\u4e9b\u6a21\u677f\u5c31\u53ef\u4ee5\u4f5c\u4e3a\u6784\u5efa .io \u6e38\u620f\u7684\u57fa\u7840\uff0c\u4e0e\u5e94\u7528\u5546\u5e97\u4e2d\u6700\u6210\u529f\u7684\u6e38\u620f\u76f8\u5ab2\u7f8e\u3002<\/p>\n\n\n\n

\u65e0\u8bba\u662f\u559c\u6b22\u8fd8\u662f\u8ba8\u538c\uff0c\u8d85\u4f11\u95f2\u6e38\u620f\u90fd\u5c06\u7ee7\u7eed\u5b58\u5728\u3002\u5b83\u4eec\u72ec\u7279\u7684\u7b80\u6d01\u6027\u548c\u4e0e\u786c\u4ef6\u9650\u5236\u76f8\u534f\u8c03\u7684\u80fd\u529b\u4e3a\u5b83\u4eec\u8d62\u5f97\u4e86\u76f8\u5f53\u5927\u7684\u5546\u4e1a\u548c\u8bc4\u8bba\u6210\u529f\u3002\u5982\u679c\u6240\u6709\u5f00\u53d1\u8005\u90fd\u5e0c\u671b\u83b7\u5f97\u540c\u6837\u7684\u6210\u529f\uff0c\u5c31\u5fc5\u987b\u91cd\u89c6\u8fd9\u79cd\u6210\u5c31\u3002<\/p>\n\n\n\n

\u60f3\u8981\u4e86\u89e3\u6709\u5173\u8d85\u4f11\u95f2\u6e38\u620f\u4e16\u754c\u7684\u66f4\u591a\u4fe1\u606f\u5417\uff1f\u7acb\u5373\u67e5\u770b\u6211\u4eec\u535a\u5ba2\u4e0a\u7684 \u300a\u8d85\u4f11\u95f2\u6e38\u620f--\u5b8c\u6574\u5f00\u53d1\u8005\u6307\u5357\u300b<\/a> \uff01<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They\u2019ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying…<\/p>","protected":false},"author":7,"featured_media":8692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"\n3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They\u2019ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-23T11:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:24:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre\",\"datePublished\":\"2018-08-23T11:12:00+00:00\",\"dateModified\":\"2026-04-14T08:24:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\"},\"wordCount\":932,\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\",\"url\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\",\"name\":\"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin\",\"isPartOf\":{\"@id\":\"https:\/\/tenjin.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg\",\"datePublished\":\"2018-08-23T11:12:00+00:00\",\"dateModified\":\"2026-04-14T08:24:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg\",\"width\":788,\"height\":443,\"caption\":\"Glow elegance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenjin.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenjin.com\/#website\",\"url\":\"https:\/\/tenjin.com\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\/\/tenjin.com\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenjin.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenjin.com\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\/\/tenjin.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"contentUrl\":\"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\/\/tenjin.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/TenjinMMP\",\"https:\/\/www.youtube.com\/@TenjinMMP\",\"https:\/\/www.linkedin.com\/company\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/tenjin.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\/\/tenjin.com\/zh\/blog\/author\/sunnycharoman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","og_locale":"zh_CN","og_type":"article","og_title":"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin","og_description":"Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They\u2019ve managed to combine simplicity, approachability, and creative business practices to produce unique, profitable gameplay experiences that have seen them dominating the app store charts, at many times occupying...","og_url":"https:\/\/tenjin.com\/zh\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","og_site_name":"Tenjin","article_published_time":"2018-08-23T11:12:00+00:00","article_modified_time":"2026-04-14T08:24:01+00:00","og_image":[{"width":788,"height":443,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Sunny Cha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"5 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre","datePublished":"2018-08-23T11:12:00+00:00","dateModified":"2026-04-14T08:24:01+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/"},"wordCount":932,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg","articleSection":["Best practices"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","url":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/","name":"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg","datePublished":"2018-08-23T11:12:00+00:00","dateModified":"2026-04-14T08:24:01+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/3-Lessons-All-Game-Developers-Should-Learn-From-The-Success-Of-The-Hyper-Casual-Genre.jpeg","width":788,"height":443,"caption":"Glow elegance"},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/3-lessons-all-game-developers-should-learn-from-the-success-of-the-hyper-casual-genre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"3 Lessons All Game Developers Should Learn From The Success Of The Hyper Casual Genre"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8691"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8691\/revisions"}],"predecessor-version":[{"id":17288,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8691\/revisions\/17288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8692"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}