{"id":8695,"date":"2018-08-02T11:15:00","date_gmt":"2018-08-02T11:15:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8695"},"modified":"2023-09-20T06:10:55","modified_gmt":"2023-09-20T06:10:55","slug":"6-free-tools-for-building-stunning-facebook-ad-creative","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/6-free-tools-for-building-stunning-facebook-ad-creative\/","title":{"rendered":"\u6253\u9020\u4ee4\u4eba\u60ca\u53f9\u7684 Facebook \u5e7f\u544a\u521b\u610f\u7684 6 \u4e2a\u514d\u8d39\u5de5\u5177"},"content":{"rendered":"<p>Facebook \u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5f3a\u5927\u7684\u521b\u610f\u5de5\u5177\u3002<\/p>\n\n\n\n<p>N-Day All pLTV&nbsp;<a href=\"https:\/\/business.facebook.com\/ads\/creativehub\/select\/?redirect_uri=%2Fads%2Fcreativehub%2Fhome%2F\">\u521b\u610f\u4e2d\u5fc3<\/a>&nbsp;\u662f\u5f00\u53d1\u6a21\u578b\u5e76\u4e86\u89e3\u5b83\u4eec\u5728\u539f\u751f\u73af\u5883\u4e2d\u611f\u89c9\u5982\u4f55\u7684\u7edd\u4f73\u65b9\u6cd5\uff0c\u4f46\u5e0c\u671b\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u8425\u9500\u4eba\u5458\u9700\u8981\u5c06\u76ee\u5149\u6295\u5411\u6807\u51c6\u4ea7\u54c1\u4e4b\u5916\uff0c\u4ee5\u4fbf\u5c06\u4ed6\u4eec\u7684\u5e7f\u544a\u521b\u610f\u63d0\u5347\u5230\u65b0\u7684\u6c34\u5e73\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u7f51\u7edc\u4e0a\u5145\u65a5\u7740\u5404\u79cd\u4f18\u5316\u548c\u6d4b\u8bd5\u5de5\u5177\uff0c\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u4ee5\u79d1\u5b66\u7684\u65b9\u6cd5\u8fdb\u884c\u5e7f\u544a\u6295\u653e\uff0c\u4f46\u5927\u591a\u6570\u5de5\u5177\u90fd\u4ef7\u683c\u4e0d\u83f2\uff0c\u53ef\u80fd\u4e0d\u9002\u5408\u8425\u9500\u9884\u7b97\u8f83\u5c11\u7684\u56e2\u961f\u4f7f\u7528\u3002\u6211\u4eec\u4e3a\u9700\u8981\u5728\u8d44\u6e90\u6709\u9650\u7684\u73af\u5883\u4e2d\u63a8\u52a8\u5e7f\u544a\u53c2\u4e0e\u5ea6\u7684\u8425\u9500\u56e2\u961f\u6536\u96c6\u4e86\u4e00\u7cfb\u5217\u6700\u4f73\u514d\u8d39\u5de5\u5177\u3002\u8fd9\u4e9b\u5de5\u5177\u914d\u5408\u4f7f\u7528\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4efb\u4f55\u8425\u9500\u56e2\u961f\u5b9e\u73b0\u4e8b\u534a\u529f\u500d\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/adespresso.com\/ads-examples\/\">AdEspresso Facebook \u5e7f\u544a\u56fe\u5e93<\/a><\/strong><br>\u5728\u505a\u4efb\u4f55\u4e8b\u60c5\u4e4b\u524d\uff0c\u6700\u597d\u5148\u719f\u6089\u4e00\u4e0b\u60a8\u7684\u5e7f\u544a\u5c06\u4e0e\u4e4b\u7ade\u4e89\u7684\u5185\u5bb9\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0cAdEspresso \u7684\u597d\u5fc3\u4eba\u7ef4\u62a4\u7740\u4e00\u4e2a\u5305\u542b 15 \u4e07\u591a\u4e2a\u6700\u8fd1\u53d1\u5e03\u7684 Facebook \u5e7f\u544a\u6d3b\u52a8\u7684\u6570\u636e\u5e93\uff0c\u8ba9\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4e00\u7aa5\u5176\u4ed6\u53d1\u5e03\u5546\u53ef\u80fd\u4f1a\u5411\u5171\u540c\u53d7\u4f17\u5c55\u793a\u4ec0\u4e48\u6837\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u53ef\u4ee5\u6309\u884c\u4e1a\u3001\u6d3b\u52a8\u76ee\u6807\uff0c\u751a\u81f3\u6309\u5e7f\u544a\u662f\u5426\u5c5e\u4e8e\u62c6\u5206\u6d4b\u8bd5\u7b49\u7ec6\u7c92\u5ea6\u5c5e\u6027\u8fdb\u884c\u641c\u7d22\u3002\u66f4\u5999\u7684\u662f\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5728\u641c\u7d22\u67e5\u8be2\u4e2d\u6dfb\u52a0\u5e7f\u544a\u5546\u540d\u79f0\u6216 URL\uff0c\u4ee5\u5feb\u901f\u9501\u5b9a\u7279\u5b9a\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u641c\u7d22\u7ed3\u679c\u751a\u81f3\u4f1a\u8fd4\u56de\u53c2\u4e0e\u4eba\u6570\u548c\u89c6\u9891\u521b\u610f\uff08\u5982\u9002\u7528\uff09\uff0c\u53ef\u76f4\u63a5\u5728\u6d4f\u89c8\u5668\u4e2d\u67e5\u770b\u3002\u8fd9\u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u5f00\u7bb1\u5373\u53ef\u63d0\u4f9b\u4ef7\u503c\uff0c\u8425\u9500\u4eba\u5458\u5982\u679c\u5e0c\u671b\u5c06\u641c\u7d22\u7ed3\u679c\u6269\u5c55\u5230\u7b2c\u4e00\u9875\u4e4b\u5916\uff0c\u5c31\u9700\u8981\u6ce8\u518c\u63a5\u6536 AdEspresso \u7684\u65f6\u4e8b\u901a\u8baf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/AdEspresso.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/adparlor.com\/ad-mockups\/\">AdParlor Facebook \u5e7f\u544a\u6a21\u62df\u751f\u6210\u5668<\/a><\/strong><br>\u867d\u7136 Facebook \u63d0\u4f9b\u4e86\u81ea\u5df1\u7684\u4e00\u5957\u5e7f\u544a\u6a21\u62df\u5de5\u5177\uff0c\u4f46 AdParlor \u7684\u6a21\u62df\u751f\u6210\u5668\u63d0\u4f9b\u4e86\u5927\u91cf\u9644\u52a0\u529f\u80fd\uff0c\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u66f4\u5feb\u5730\u5b9e\u73b0\u5e7f\u544a\u6210\u54c1\u7684\u53ef\u89c6\u5316\u3002\u9664\u4e86\u81ea\u5b9a\u4e49\u6807\u9898\u3001\u63cf\u8ff0\u3001\u56fe\u7247\/\u89c6\u9891\u548c\u5fbd\u6807\u7b49\u5e7f\u544a\u521b\u610f\u7684\u6240\u6709\u6838\u5fc3\u5185\u5bb9\u5916\uff0c\u7528\u6237\u8fd8\u53ef\u4ee5\u66f4\u6539\u6a21\u62df\u663e\u793a\u7684\u70b9\u8d5e\u6570\u548c\/\u6216\u53cd\u5e94\u6570\uff0c\u4ee5\u53ca\u8bc4\u8bba\u548c\/\u6216\u5206\u4eab\u6570\u3002\u8fd9\u4e9b\u989d\u5916\u7684\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u8bb2\u8ff0\u6b63\u786e\u7684\u6545\u4e8b\uff0c\u4ece\u800c\u66f4\u5bb9\u6613\u83b7\u5f97\u5229\u76ca\u76f8\u5173\u8005\u7684\u8ba4\u540c\u3002\u5b83\u8fd8\u5305\u62ec\u4e00\u4e2a\u7f51\u683c\u53e0\u52a0\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u76f4\u89c2\u5730\u4e86\u89e3\u5e7f\u544a\u4e2d\u51fa\u73b0\u4e86\u591a\u5c11\u6587\u5b57\uff0c\u6b63\u5982\u6211\u4eec\u5c06\u6982\u8ff0\u7684\u90a3\u6837\uff0c\u8fd9\u5bf9\u4e8e\u5e7f\u544a\u83b7\u5f97\u6279\u51c6\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/AdParlor.gif?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\">Facebook \u6587\u672c\u53e0\u52a0\u5de5\u5177<\/a><\/strong><br>Facebook \u5bf9\u5e7f\u544a\u5546\u7684\u8d28\u91cf\u8981\u6c42\u5f88\u9ad8\uff0c\u5176\u4e2d\u5305\u62ec\u786e\u4fdd\u5e7f\u544a\u521b\u610f\u4e0d\u5305\u542b\u8fc7\u591a\u6587\u5b57\u3002\u5c11\u91cf\u6587\u5b57\u662f\u5141\u8bb8\u7684\uff0c\u4f46\u4efb\u4f55\u5305\u542b\u8d85\u8fc7 20% \u6587\u5b57\u7684\u56fe\u7247\u6216\u89c6\u9891\u8d44\u4ea7\u6700\u7ec8\u90fd\u53ef\u80fd\u88ab\u62d2\u7edd\u3002\u60a8\u53ef\u4ee5\u8bbf\u95ee&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/980593475366490\">Facebook \u5e2e\u52a9\u4e2d\u5fc3<\/a>&nbsp;\u4e86\u89e3\u66f4\u591a\u8be6\u60c5\uff0c\u4f46\u5982\u679c\u60a8\u4e0d\u786e\u5b9a\uff0c\u6700\u597d\u4f7f\u7528\u5176\u5b98\u65b9\u7684&nbsp;<a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\">\u56fe\u50cf\u6587\u672c\u68c0\u67e5\u5de5\u5177<\/a>.\u4e0a\u4f20\u7684\u56fe\u7247\u4f1a\u6839\u636e\u4f7f\u7528\u7684\u6587\u5b57\u91cf\u8fdb\u884c\u56db\u7ea7\u6392\u540d\uff0c\u8ba9\u5e7f\u544a\u5546\u77e5\u9053\u56fe\u7247\u662f\u4f1a\u88ab\u6279\u51c6\uff0c\u8fd8\u662f\u4f1a\u53d7\u5230\u60e9\u7f5a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/FB%20Image%20Checker.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/coschedule.com\/headline-analyzer#\">CoSchedule \u6807\u9898\u8bc4\u5206\u5668<\/a><\/strong><br>\u4e13\u4e1a\u535a\u4e3b\u4f1a\u544a\u8bc9\u4f60\uff0c\u4e0e\u64b0\u5199\u771f\u6b63\u7684\u6587\u7ae0\u76f8\u6bd4\uff0c\u4ed6\u4eec\u901a\u5e38\u4f1a\u82b1\u540c\u6837\u751a\u81f3\u66f4\u591a\u7684\u65f6\u95f4\u6765\u6784\u601d\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u6807\u9898\uff0c\u8fd9\u662f\u6709\u9053\u7406\u7684\u3002\u6807\u9898\u662f\u5185\u5bb9\u7684\u8584\u5203\u3002\u5982\u679c\u6807\u9898\u4e0d\u591f\u5438\u5f15\u7528\u6237\u70b9\u51fb\uff0c\u5176\u4ed6\u5de5\u4f5c\u5c31\u53d8\u5f97\u6beb\u65e0\u610f\u4e49\u3002CoSchedule \u63d0\u4f9b\u4e86\u4e00\u4e2a\u5de5\u5177\uff0c\u4e3a\u8bd5\u56fe\u521b\u5efa\u4e00\u4e2a\u80fd\u591f\u5438\u5f15\u53d7\u4f17\u6ce8\u610f\u529b\u7684\u6807\u9898\u7684\u4eba\u63d0\u4f9b\u6709\u7528\u7684\u53cd\u9988\u3002\u4ed6\u4eec\u7684\u5206\u6790\u5668\u4f1a\u9010\u5b57\u5206\u89e3\u4f60\u7684\u6807\u9898\uff0c\u5e76\u6839\u636e\u5e38\u7528\u8bcd\u3001\u4e0d\u5e38\u7528\u8bcd\u3001\u60c5\u611f\u8bcd\u548c\u6709\u529b\u8bcd\u7684\u7406\u60f3\u6bd4\u4f8b\u8fdb\u884c\u8bc4\u4f30\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/CoSchedule%20Breakdown.gif?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.canva.com\/create\/facebook-ads\/\">Canva<\/a><\/strong><br>\u5bf9\u4e8e\u8bbe\u8ba1\u9884\u7b97\u6709\u9650\u7684\u8425\u9500\u56e2\u961f\u6765\u8bf4\uff0cCanva \u63d0\u4f9b\u4e86\u4ee4\u4eba\u60ca\u53f9\u7684\u6a21\u677f\u548c\u5de5\u5177\uff0c\u4f7f\u4efb\u4f55\u4eba\u90fd\u80fd\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684 Facebook \u5e7f\u544a\u56fe\u5f62\uff0c\u800c\u65e0\u9700\u4e13\u4e1a\u8bbe\u8ba1\u8f6f\u4ef6\u3002\u5bf9\u4e8e\u5e0c\u671b\u4ece\u73b0\u6709\u4ea7\u54c1\u7167\u7247\u6216\u5e94\u7528\u7a0b\u5e8f\u622a\u56fe\u4e2d\u83b7\u53d6\u66f4\u591a\u4ef7\u503c\u7684\u589e\u957f\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u53ef\u4ee5\u5927\u5927\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\u3002Canva \u8fd8\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u521b\u5efa\u56fe\u8868\u3001\u4fe1\u606f\u56fe\u8868\u548c\u63d2\u56fe\u7684\u4e13\u4e1a\u5de5\u5177\uff0c\u6240\u6709\u8fd9\u4e9b\u5de5\u5177\u90fd\u53ef\u4ee5\u5728\u534f\u4f5c\u73af\u5883\u4e2d\u4e0e\u591a\u4e2a\u56e2\u961f\u6210\u5458\u5171\u4eab\u3002\u5bf9\u4e8e\u8d44\u6e90\u6709\u9650\u7684\u589e\u957f\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u7406\u60f3\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u4ed6\u4eec\u9700\u8981\u5728\u9884\u7b97\u8303\u56f4\u5185\u5b8c\u6210\u4efb\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Canva.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/spark.adobe.com\/home\/\">Adobe Spark<\/a><\/strong><br>Adobe Spark 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