{"id":8712,"date":"2018-03-13T11:26:00","date_gmt":"2018-03-13T11:26:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8712"},"modified":"2026-04-14T08:21:53","modified_gmt":"2026-04-14T08:21:53","slug":"the-tenjin-app-marketing-index","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/the-tenjin-app-marketing-index\/","title":{"rendered":"\u5929\u795e 2017 \u5e74\u5e7f\u544a\u652f\u51fa\u62a5\u544a"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u968f\u7740\u79fb\u52a8\u884c\u4e1a\u7684\u53d1\u5c55\uff0c\u4ed8\u8d39\u5e7f\u544a\u4f9d\u7136\u662f\u4efb\u4f55\u5168\u9762\u589e\u957f\u8425\u9500\u7b56\u7565\u7684\u57fa\u77f3\uff0c\u8fd9\u7edd\u975e\u5076\u7136\u3002 \u5e7f\u544a\u7f51\u7edc\u548c\u5de5\u5177\u63d0\u4f9b\u5546\u4e0d\u65ad\u8fdb\u884c\u521b\u65b0\uff0c\u4ee5\u63d0\u4f9b\u66f4\u7cbe\u51c6\u7684\u5b9a\u5411\u80fd\u529b\u4ee5\u53ca\u66f4\u5177\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u4ece\u800c\u6709\u671b\u964d\u4f4e\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u3002\u4ed6\u4eec\u80fd\u591f\u4ee5\u53ef\u9884\u6d4b\u7684\u4f4e\u6210\u672c\u5e26\u6765\u8d8a\u591a\u9ad8\u8d28\u91cf\u7528\u6237\uff0c\u8425\u9500\u4eba\u5458\u5c31\u8d8a\u613f\u610f\u6295\u5165\u66f4\u591a\u7684\u5e7f\u544a\u9884\u7b97\u3002.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u79fb\u52a8\u5e7f\u544a\u5e02\u573a\u7ade\u4e89\u6fc0\u70c8\u3002\u4e0d\u4e4f\u9700\u6c42\u65b9\u516c\u53f8\u4e0d\u60dc\u4e00\u5207\u4ee3\u4ef7\uff0c\u8bd5\u56fe\u8d62\u5f97\u90a3\u4e9b\u529b\u6c42\u4f18\u5316\u5e74\u5ea6\u5e7f\u544a\u9884\u7b97\u7684\u8425\u9500\u4eba\u5458\u7684\u5fc3\u3001\u601d\u60f3\u548c\u9884\u7b97\u3002\u4e3a\u4e86\u5145\u5206\u5229\u7528\u8d44\u6e90\uff0c\u79fb\u52a8\u8425\u9500\u4eba\u5458\u9700\u8981\u57fa\u4e8e\u6570\u636e\u7684\u6d1e\u5bdf\uff0c\u8fd9\u4e9b\u6d1e\u5bdf\u5e94\u80fd\u53cd\u6620\u5404\u4e3b\u8981\u5e7f\u544a\u7f51\u7edc\u7684\u5ba2\u89c2\u6027\u80fd\u8868\u73b0\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u5468\uff0c\u6211\u4eec\u53d1\u5e03\u4e86&nbsp;<a href=\"https:\/\/blog.tenjin.io\/the-2017-tenjin-ad-monetization-report\/?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.34.1695118029670&amp;__hsfp=2360007836\">\u5e7f\u544a\u53d8\u73b0\u62a5\u544aAd Monetization Report<\/a>&nbsp;\u8be5\u62a5\u544a\u6df1\u5165\u5256\u6790\u4e86\u73b0\u4ee3\u79fb\u52a8\u5e7f\u544a\u53d8\u73b0\u7684\u73b0\u72b6\u3002\u672c\u5468\uff0c\u6211\u4eec\u5206\u6790\u4e86&nbsp;<strong>$\u8fd1300\u5bb6\u79fb\u52a8\u5e94\u7528\u53d1\u5e03\u5546\u7684\u5e7f\u544a\u603b\u652f\u51fa\u8fbe10.34\u4ebf<\/strong>&nbsp;\u5728\u6211\u4eec\u7684\u589e\u957f\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u6211\u4eec\u7f16\u5236\u4e86\u300a2017\u5e74\u5e7f\u544a\u652f\u51fa\u62a5\u544a\u300b\u3002\u6211\u4eec\u5c06\u7814\u7a76\u7ed3\u679c\u63d0\u70bc\u4e3a\u516d\u6761\u57fa\u4e8e\u6570\u636e\u4e14\u5177\u6709\u5b9e\u9645\u64cd\u4f5c\u4ef7\u503c\u7684\u6d1e\u5bdf\uff0c\u4efb\u4f55\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u6216\u589e\u957f\u8425\u9500\u4ece\u4e1a\u8005\u5747\u53ef\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u6765\u4f18\u5316\u5de5\u4f5c\uff0c\u5e76\u5145\u6ee1\u4fe1\u5fc3\u5730\u5236\u5b9a\u7b56\u7565\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u6309\u5e7f\u544a\u652f\u51fa\u6392\u5e8f\u7684\u4e3b\u8981\u5a92\u4f53\u6765\u6e90<\/u><\/strong><br>\u6bcf\u4f4d\u79fb\u52a8\u8425\u9500\u4eba\u5458\u90fd\u9700\u8981\u5bf9\u5e02\u573a\u4efd\u989d\u6709\u5b8f\u89c2\u5c42\u9762\u7684\u4e86\u89e3\u3002\u4eca\u5e74\uff0cFacebook\u548c\u8c37\u6b4c\u957f\u671f\u4ee5\u6765\u7684\u53cc\u5934\u5784\u65ad\u683c\u5c40\u4f9d\u7136\u7a33\u56fa\u3002\u8fd9\u4e24\u5bb6\u884c\u4e1a\u5de8\u5934\u5360\u636e\u4e86\u6240\u6709\u62a5\u544a\u5e7f\u544a\u652f\u51fa\u7684\u8fd1\u4e00\u534a\uff0c\u8fd9\u4e00\u6570\u5b57\u4ec5\u7565\u4f4e\u4e8e\u5176\u4ed6\u524d\u5341\u540d\u5e7f\u544a\u7f51\u7edc\u7684\u603b\u548c\u3002 \u8425\u9500\u4eba\u5458\u8fd8\u5411\u8be5\u9886\u57df\u4e2d\u4e00\u4e9b\u6839\u57fa\u6df1\u539a\u7684\u4e8c\u7ebf\u5e7f\u544a\u7f51\u7edc\u6295\u5165\u4e86\u53ef\u89c2\u7684\u5e7f\u544a\u9884\u7b97\uff0c\u5176\u4e2d\u5305\u62ec Vungle\u3001AppLovin \u548c Unity Ads\u3002.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Facebook 30.34%<\/li>\n\n\n\n<li>Google 17.76%<\/li>\n\n\n\n<li>Vungle 12.19%<\/li>\n\n\n\n<li>AppLovin 11.08%<\/li>\n\n\n\n<li>Unity Ads 10.48%<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%20Media%20Sources%20by%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u5e7f\u544a\u652f\u51fa\u6392\u540d\u524d\u5217\u7684\u56fd\u5bb6<\/u><\/strong><br>\u7f8e\u56fd\u5360\u636e\u4e8665.40%\u7684\u603b\u5e7f\u544a\u652f\u51fa\uff0c\u4ecd\u662f\u79fb\u52a8\u5e02\u573a\u4e2d\u6700\u53d7\u8ffd\u6367\u7528\u6237\u7684\u6240\u5728\u5730\u3002 \u82f1\u56fd\u4ee57.46%\u7684\u603b\u5e7f\u544a\u652f\u51fa\u7d27\u968f\u5176\u540e\uff0c\u4f46\u5dee\u8ddd\u8f83\u5927\u3002\u7d27\u968f\u5176\u540e\u7684\u662f\u65e5\u672c\u3001\u5fb7\u56fd\u548c\u52a0\u62ff\u5927\uff0c\u5404\u81ea\u7ea6\u53605%\u3002\u9884\u8ba1\u8fd9\u4e00\u8d8b\u52bf\u5728\u77ed\u671f\u5185\u4e0d\u4f1a\u53d1\u751f\u53d8\u5316\u3002.&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/709642\/global-gaming-app-cpi-iap\/\">\u591a\u9879\u7814\u7a76<\/a>&nbsp;\u7814\u7a76\u8868\u660e\uff0c\u5317\u7f8e\u5730\u533a\u7684\u5e94\u7528\u5185\u8d2d\uff08IAP\uff09\u6d88\u8d39\u503e\u5411\u4f4d\u5c45\u5168\u7403\u524d\u5217\uff0c\u8fd9\u4f7f\u5176\u6210\u4e3a\u79fb\u52a8\u5e94\u7528\u8425\u9500\u4eba\u5458\u7684\u7406\u60f3\u76ee\u6807\u5e02\u573a\u3002.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u7f8e\u56fd 65.40%<\/li>\n\n\n\n<li>\u82f1\u56fd 7.46%<\/li>\n\n\n\n<li>\u65e5\u672c 5.24%<\/li>\n\n\n\n<li>\u5fb7\u56fd 4.69%<\/li>\n\n\n\n<li>\u52a0\u62ff\u5927 4.29%<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%20Countries%20By%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>iOS \u4e0e Android \u7684\u5e73\u5747\u6bcf\u6b21\u5b89\u88c5\u6210\u672c<\/u><\/strong><br>\u867d\u7136\u8425\u9500\u4eba\u5458\u5e94\u9884\u671f\u4e0d\u540c\u5e73\u53f0\u7684CPI\u4f1a\u56e0\u5e94\u7528\u7c7b\u578b\u548c\u5b63\u8282\u6027\u7b49\u56e0\u7d20\u800c\u6709\u6240\u5dee\u5f02\uff0c\u4f46Android\u548ciOS\u6a21\u5f0f\u4e0b\u7684CPI\u603b\u4f53\u5747\u503c\u7565\u9ad8\u4e8e$1\u6c34\u5e73\u3002 \u9274\u4e8eiOS\u7528\u6237\u5df2\u5e7f\u4e3a\u4eba\u77e5\u7684\u66f4\u9ad8\u6d88\u8d39\u884c\u4e3a\uff0c\u5176\u5b89\u88c5\u6210\u672c\u6bd4Android\u7528\u6237\u7565\u9ad8\uff0c\u8fd9\u5e76\u4e0d\u4ee4\u4eba\u610f\u5916\u3002.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Android $1.08\u7b80\u4f53\u4e2d\u6587\uff08\u5927\u9646\uff09<\/li>\n\n\n\n<li>iOS $1.30\uff08\u7b80\u4f53\u4e2d\u6587\uff08\u5927\u9646\uff09\uff09<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Avg%20CPI%20iOS%20Android-02%20%281%29.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u5404\u5927\u6e38\u620f\u7c7b\u522b\u7684\u5e73\u5747\u6bcf\u6b21\u5b89\u88c5\u6210\u672c<\/u><\/strong><br>\u8fc7\u53bb\u4e00\u5e74\u7684\u6d88\u8d39\u4e60\u60ef\u663e\u793a\uff0c\u6392\u540d\u524d\u5341\u7684\u6e38\u620f\u54c1\u7c7b\u5728\u5b89\u88c5\u6210\u672c\u65b9\u9762\u5b58\u5728\u8f83\u5927\u5dee\u5f02\u3002\u6e38\u620f\u53d1\u884c\u5546\u4e3a\u5438\u5f15\u9ad8\u4ef7\u503c\u7528\u6237\u800c\u5c55\u5f00\u7684\u7ade\u4e89\uff0c\u5bfc\u81f4\u90e8\u5206\u5e02\u573a\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\u3002\u5176\u4e2d\u7ade\u4e89\u6700\u4e3a\u6fc0\u70c8\u7684\u5f53\u5c5e\u65c5\u6e38\u7c7b\u5e94\u7528\uff0c\u8003\u8651\u5230\u65c5\u6e38\u4f18\u60e0\u7684\u63a8\u5e7f\u80fd\u5e26\u6765\u9ad8\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\uff0c\u8fd9\u4e00\u73b0\u8c61\u4e5f\u5728\u610f\u6599\u4e4b\u4e2d\u3002 \u7d27\u968f\u5176\u540e\u7684\u662f\u89d2\u8272\u626e\u6f14\u3001\u8d4c\u573a\u548c\u7b56\u7565\u6e38\u620f\u4e09\u5927\u7c7b\u522b\uff0c\u8fd9\u51e0\u4e4e\u53ef\u4ee5\u80af\u5b9a\u662f\u56e0\u4e3a\u5b83\u4eec\u62e5\u6709\u8f83\u9ad8\u7684\u6536\u5165\u4e0a\u9650\uff0c\u4e14\u5f80\u5f80\u80fd\u57f9\u517b\u51fa\u4e1a\u5185\u6700\u5177\u4ef7\u503c\u7684\u79fb\u52a8\u7528\u6237\u7fa4\u4f53\u3002.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Travel $5.55<\/li>\n\n\n\n<li>\u89d2\u8272\u626e\u6f14\uff08\u6e38\u620f\uff09 $3.57<\/li>\n\n\n\n<li>\u8d4c\u573a $3.50<\/li>\n\n\n\n<li>\u7b56\u7565 $3.44<\/li>\n\n\n\n<li>\u9910\u996e $2.12<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Avg%20CPI%20Across%20Major%20Genres-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u4e1a\u5185\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u7f51\u7edc\u7684\u5e73\u5747\u6bcf\u6b21\u5b89\u88c5\u6210\u672c<\/u><\/strong><br>\u4e00\u4e2a\u5e7f\u544a\u7f51\u7edc\u7684\u5e73\u5747CPI\u53cd\u6620\u4e86\u5176\u5b9a\u5411\u80fd\u529b\u53ca\u6574\u4f53\u6548\u679c\u3002\u8f83\u4f4e\u7684\u5e73\u5747CPI\u8868\u660e\u8be5\u7f51\u7edc\u5bf9\u7528\u6237\u884c\u4e3a\u628a\u63e1\u7cbe\u51c6\uff0c\u5e76\u80fd\u63d0\u4f9b\u7528\u6237\u8ba4\u4e3a\u5177\u6709\u5438\u5f15\u529b\u7684\u5e7f\u544a\u5f62\u5f0f\u3002\u5c3d\u7ba1\u5404\u5e7f\u544a\u7f51\u7edc\u5728\u4e0d\u540c\u5782\u76f4\u9886\u57df\u7684\u8986\u76d6\u8303\u56f4\u5404\u4e0d\u76f8\u540c\uff0c\u4f46\u79fb\u52a8\u8425\u9500\u4eba\u5458\u5728\u9009\u62e9\u5c06\u8d44\u6e90\u6258\u4ed8\u7ed9\u54ea\u5bb6\u7f51\u7edc\u65f6\uff0c\u8003\u8651\u5e73\u5747CPI\u81f3\u5173\u91cd\u8981\u3002 \u6211\u4eec\u7684\u6570\u636e\u663e\u793a\uff0c2017\u5e74\uff0cAppLovin\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u6700\u4f4e\u7684\u5e73\u5747CPI\uff0c\u4f46\u4f18\u52bf\u5e76\u4e0d\u660e\u663e\u3002Facebook\u548cChartboost\u4ec5\u4ee58\u7f8e\u5206\u4e4b\u5dee\u7d27\u968f\u5176\u540e\u3002\u5bf9\u4e8e\u5e0c\u671b\u4e3a\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u8ba1\u5212\u5efa\u7acb\u575a\u5b9e\u57fa\u7840\u7684\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u8fd9\u4e09\u5927\u5e7f\u544a\u7f51\u7edc\u5171\u540c\u6784\u6210\u4e86\u4e00\u4e2a\u7edd\u4f73\u7684\u8d77\u70b9\u3002.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>AppLovin $0.98<\/li>\n\n\n\n<li>Facebook $1.06<\/li>\n\n\n\n<li>Chartboost $1.07<\/li>\n\n\n\n<li>ironSource $1.22<\/li>\n\n\n\n<li>Tapjoy $1.52<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%2010%20Networks%20by%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>\u5404\u56fd\u5e73\u5747\u6bcf\u6b21\u5b89\u88c5\u6210\u672c<\/u><\/strong><br>\u4e86\u89e3\u591a\u4e2a\u56fd\u5bb6\u7684\u5e73\u5747CPI\uff0c\u5bf9\u4e8e\u9884\u6d4b\u672c\u5730\u5316\u53ca\u5176\u4ed6\u5168\u7403\u53d1\u884c\u9879\u76ee\u7684\u6295\u8d44\u56de\u62a5\u7387\u81f3\u5173\u91cd\u8981\u3002\u5728Tenjin\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u65e5\u672c\u7528\u6237\u7684\u83b7\u5ba2\u6210\u672c\u6700\u9ad8\uff0c\u6bcf\u5b89\u88c5\u4e00\u6b21\u7684\u6210\u672c\u6bd4\u7f8e\u56fd\u7528\u6237\u9ad8\u51fa\u4e0d\u523025\u7f8e\u5206\u3002 \u6fb3\u5927\u5229\u4e9a\u3001\u5fb7\u56fd\u548c\u52a0\u62ff\u5927\u7d27\u968f\u5176\u540e\uff0c\u6bcf\u56fd\u7684\u83b7\u5ba2\u6210\u672c\u4f9d\u6b21\u9012\u51cf\u7ea625\u7f8e\u5206\u3002\u5728\u89c4\u5212\u4e0b\u4e00\u6b21\u8f6f\u53d1\u5e03\u65f6\uff0c\u8bf7\u52a1\u5fc5\u53c2\u8003\u8fd9\u4e9b\u6570\u636e\uff0c\u4ee5\u786e\u4fdd\u9884\u7559\u5145\u8db3\u7684\u8d44\u6e90\uff0c\u4ece\u800c\u8fbe\u5230\u4f18\u5316\u5e94\u7528\u8bbe\u8ba1\u6240\u9700\u7684\u7528\u6237\u4e34\u754c\u91cf\u3002.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u65e5\u672c $2.51\uff08\u7b80\u4f53\u4e2d\u6587\uff08\u5927\u9646\uff09\uff09<\/li>\n\n\n\n<li>\u7f8e\u56fd $2.25<\/li>\n\n\n\n<li>\u6fb3\u5927\u5229\u4e9a $2.03<\/li>\n\n\n\n<li>\u5fb7\u56fd $1.72<\/li>\n\n\n\n<li>\u52a0\u62ff\u5927 $1.55\u7b80\u4f53\u4e2d\u6587\uff08\u5927\u9646\uff09<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/Top%2010%20Countries%20With%20Highest%20Ad%20Spend-01.png?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fc7\u53bb\u7684\u5341\u5e74\u91cc\uff0c\u6211\u4eec\u76ee\u7779\u4e86\u79fb\u52a8\u5e7f\u544a\u884c\u4e1a\u53d1\u751f\u7684\u91cd\u5927\u53d8\u5316\u3002\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\u3001\u5e02\u573a\u6574\u5408\u4ee5\u53ca\u4e0d\u65ad\u6d8c\u73b0\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u8ba9\u8425\u9500\u4eba\u5458\u59cb\u7ec8\u4fdd\u6301\u8b66\u60d5\u3002\u5728\u5236\u5b9a\u589e\u957f\u7b56\u7565\u65f6\uff0c\u80fd\u5e94\u7528\u7684\u5ba2\u89c2\u3001\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u8d8a\u591a\uff0c\u6548\u679c\u5c31\u8d8a\u597d\u3002 \u65e0\u8bba\u60a8\u662f\u8ba1\u5212\u8fdb\u884c\u5c0f\u8303\u56f4\u8bd5\u8fd0\u8425\u3001\u5f00\u5c55\u77ed\u671f\u96c6\u4e2d\u63a8\u5e7f\u6d3b\u52a8\uff0c\u8fd8\u662f\u5355\u7eaf\u5e0c\u671b\u6269\u5927\u65e5\u5e38\u589e\u957f\u8fd0\u8425\u7684\u89c4\u6a21\uff0c\u6211\u4eec\u90fd\u5e0c\u671b\u8fd9\u4e9b\u6d1e\u5bdf\u80fd\u5e2e\u52a9\u60a8\u5145\u6ee1\u4fe1\u5fc3\u5730\u505a\u51fa\u51b3\u7b56\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at&#8230;<\/p>","protected":false},"author":7,"featured_media":8924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Marketing Index | Tenjin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/the-tenjin-app-marketing-index\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Marketing Index | Tenjin\" \/>\n<meta property=\"og:description\" content=\"As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/the-tenjin-app-marketing-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T11:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"Tenjin 2017 Ad Spending Report\",\"datePublished\":\"2018-03-13T11:26:00+00:00\",\"dateModified\":\"2026-04-14T08:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\"},\"wordCount\":843,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\",\"name\":\"App Marketing Index | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"datePublished\":\"2018-03-13T11:26:00+00:00\",\"dateModified\":\"2026-04-14T08:21:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-tenjin-app-marketing-index\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tenjin 2017 Ad Spending Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5e94\u7528\u8425\u9500\u6307\u6570 | \u5929\u795e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/the-tenjin-app-marketing-index\/","og_locale":"zh_CN","og_type":"article","og_title":"App Marketing Index | Tenjin","og_description":"As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better targeting capabilities and more engaging formats in the hopes of driving down Cost Per Install (CPI) rates. The more high-quality users they can deliver at...","og_url":"https:\/\/tenjin.com\/zh\/blog\/the-tenjin-app-marketing-index\/","og_site_name":"Tenjin","article_published_time":"2018-03-13T11:26:00+00:00","article_modified_time":"2026-04-14T08:21:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","type":"image\/png"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Sunny Cha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"6 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"Tenjin 2017 Ad Spending Report","datePublished":"2018-03-13T11:26:00+00:00","dateModified":"2026-04-14T08:21:53+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/"},"wordCount":843,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","articleSection":["Product Updates"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/","url":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/","name":"\u5e94\u7528\u8425\u9500\u6307\u6570 | \u5929\u795e","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","datePublished":"2018-03-13T11:26:00+00:00","dateModified":"2026-04-14T08:21:53+00:00","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2020\/09\/MMPs-should-stop-charging-for-attributed-installs-as-the-mobile-industry-enters-a-new-chapter-with-iOS-14-1-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/the-tenjin-app-marketing-index\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"Tenjin 2017 Ad Spending Report"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8712"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8712\/revisions"}],"predecessor-version":[{"id":17283,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8712\/revisions\/17283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8924"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}