{"id":8727,"date":"2018-01-11T11:47:00","date_gmt":"2018-01-11T11:47:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8727"},"modified":"2026-04-14T08:19:49","modified_gmt":"2026-04-14T08:19:49","slug":"5-easy-ways-to-protect-your-brand-from-ad-fraud","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/","title":{"rendered":"\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u514d\u53d7\u5e7f\u544a\u6b3a\u8bc8\u7684 5 \u79cd\u7b80\u5355\u65b9\u6cd5"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><br>\u5bf9\u4e8e\u5f53\u4eca\u7684\u79fb\u52a8\u8425\u9500\u4eba\u5458\u800c\u8a00\uff0c\u9632\u8303\u6b3a\u8bc8\u5e94\u662f\u9996\u8981\u4efb\u52a1\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u9632\u8303\u5e7f\u544a\u652f\u51fa\u65e0\u6548\u7684\u7b2c\u4e00\u9053\u9632\u7ebf\uff0c\u56e0\u6b64\u5728\u5236\u5b9a\u5e7f\u544a\u7b56\u7565\u65f6\uff0c\u5e94\u5c06\u5176\u4f5c\u4e3a\u9996\u8981\u8003\u8651\u56e0\u7d20\u3002 \u4e00\u65e6\u5e7f\u544a\u672a\u80fd\u88ab\u771f\u5b9e\u53d7\u4f17\u770b\u5230\uff0c\u8bf8\u5982\u5e7f\u544a\u4e0a\u4e0b\u6587\u3001\u53ef\u89c1\u7387\u548c\u6548\u679c\u7b49\u4e0b\u6e38\u4f18\u5316\u63aa\u65bd\u4fbf\u53d8\u5f97\u6beb\u65e0\u610f\u4e49\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u5927\u591a\u6570\u8425\u9500\u4eba\u5458\u5374\u7f3a\u4e4f\u5e94\u5bf9\u5e7f\u544a\u6b3a\u8bc8\u6240\u9700\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u66f4\u4e0d\u7528\u8bf4\u4ece\u6e90\u5934\u4e0a\u9884\u9632\u5176\u53d1\u751f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b3a\u8bc8\u884c\u4e3a\u8868\u73b0\u5f62\u5f0f\u591a\u79cd\u591a\u6837&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=JvRzMpiQBqg\">\u5f62\u72b6\u548c\u5c3a\u5bf8<\/a>, \uff0c\u5176\u4e2d\u8bb8\u591a\u5185\u5bb9\u8f83\u4e3a\u62bd\u8c61\u4e14\u96be\u4ee5\u7406\u89e3\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u5b66\u4e60\u9632\u6b3a\u8bc8\u7684\u57fa\u7840\u77e5\u8bc6\u5e76\u4e0d\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u6216\u7cbe\u529b\u3002\u53ea\u9700\u4e00\u6b21\u5b66\u4e60\u5373\u53ef\u638c\u63e1\uff0c\u800c\u4e14\u8fd9\u6709\u53ef\u80fd\u4e3a\u60a8\u8282\u7701\u6570\u5343\u7684\u8425\u9500\u9884\u7b97\u3002 \u867d\u7136\u6709\u8bb8\u591a\u8d44\u6e90\u5bf9\u8fd9\u4e00\u4e3b\u9898\u8fdb\u884c\u4e86\u8be6\u5c3d\u7684\u89e3\u91ca\uff0c\u4f46\u6211\u4eec\u5df2\u5c06\u57fa\u7840\u77e5\u8bc6\u63d0\u70bc\u4e3a\u51e0\u6761\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u60a8\u53ef\u4ee5\u7acb\u5373\u52a0\u4ee5\u5229\u7528\uff0c\u4ece\u800c\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u548c\u5229\u6da6\u514d\u53d7\u6b3a\u8bc8\u7684\u5a01\u80c1\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9009\u62e9\u60a8\u7684\u51fa\u7248\u5546<\/strong><br>\u7edd\u5927\u591a\u6570\u5e7f\u544a\u6b3a\u8bc8\u90fd\u6e90\u4e8e\u89c4\u6a21\u8f83\u5c0f\u3001\u5c5e\u4e8e\u201c\u957f\u5c3e\u201d\u7684\u53d1\u5e03\u5546\uff0c\u5b83\u4eec\u80fd\u591f\u94bb\u7a0b\u5e8f\u5316\u5e7f\u544a\u73af\u5883\u7684\u6f0f\u6d1e\u3002\u8fd9\u4e9b\u6b3a\u8bc8\u6027\u53d1\u5e03\u5546\u901a\u8fc7\u5411\u6beb\u65e0\u6212\u5fc3\u7684\u8425\u9500\u4eba\u5458\u6295\u653e\u4f4e\u8d28\u91cf\u6d41\u91cf\u6765\u725f\u5229\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u76f4\u63a5\u4ea4\u6613\u8fd8\u662f\u72ec\u5bb6\u4ea4\u6613\u5e73\u53f0\uff0c\u7cbe\u5fc3\u6311\u9009\u5e7f\u544a\u4f4d\u90fd\u80fd\u663e\u8457\u964d\u4f4e\u56e0\u865a\u5047\u6d41\u91cf\u800c\u6d6a\u8d39\u8d44\u6e90\u7684\u98ce\u9669\u3002 \u867d\u7136\u8fd9\u4f1a\u727a\u7272\u7a0b\u5e8f\u5316\u73af\u5883\u6240\u63d0\u4f9b\u7684\u53ef\u6269\u5c55\u6027\uff0c\u4f46\u8425\u9500\u4eba\u5458\u9700\u8981\u6743\u8861\u8fd9\u4e00\u70b9\u4e0e\u8fdb\u5165\u4e3b\u8981\u7531\u81ea\u52a8\u5316\u9a71\u52a8\u7684\u5e02\u573a\u6240\u9762\u4e34\u7684\u56fa\u6709\u98ce\u9669\u3002\u4fdd\u6301\u9632\u5fa1\u59ff\u6001\u3002\u5728\u5c06\u4e1a\u52a1\u6269\u5c55\u5230\u66f4\u5bb9\u6613\u53d7\u5230\u653b\u51fb\u7684\u73af\u5883\u4e4b\u524d\uff0c\u8bf7\u5148\u5145\u5206\u63a2\u7d22\u4e00\u5bf9\u4e00\u7684\u5408\u4f5c\u9009\u9879\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f18\u5148\u8003\u8651\u6309\u884c\u52a8\u4ed8\u8d39\uff08CPA\uff09\u5e7f\u544a\u6d3b\u52a8<\/strong><br>\u57fa\u4e8e\u5c55\u793a\u91cf\u6216\u70b9\u51fb\u91cf\u7684\u5e7f\u544a\u6d3b\u52a8\u6700\u5bb9\u6613\u88ab\u4f2a\u9020\uff0c\u4e5f\u6700\u5bb9\u6613\u5f15\u53d1\u6b3a\u8bc8\u884c\u4e3a\u3002\u4e0e\u90a3\u4e9b\u4ee5\u6210\u529f\u8fdb\u5165\u9500\u552e\u6f0f\u6597\u5e95\u90e8\u5e76\u7ee7\u7eed\u63a8\u8fdb\u7684\u7528\u6237\u6570\u91cf\u4f5c\u4e3a\u6210\u529f\u6807\u51c6\u7684\u5e7f\u544a\u6d3b\u52a8\u76f8\u6bd4\uff0c\u8fd9\u7c7b\u6d3b\u52a8\u4e5f\u66f4\u96be\u4e0e\u5b9e\u9645\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6302\u94a9\u3002\u91c7\u7528\u4e00\u79cd\u79ef\u6781\u7684\u3001\u4ee5\u7ee9\u6548\u4e3a\u5bfc\u5411\u7684\u5a92\u4f53\u91c7\u8d2d\u7b56\u7565\uff0c\u5c3d\u7ba1\u524d\u671f\u6210\u672c\u8f83\u9ad8\uff0c\u4f46\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u4ecd\u5c06\u56e0\u6b64\u53d7\u76ca\u3002 \u6309\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u8ba1\u8d39\u7684\u5e7f\u544a\u6d3b\u52a8\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\uff0c\u4f46\u5efa\u8bae\u60a8\u8003\u8651\u5c1d\u8bd5\u6309\u884c\u52a8\u6210\u672c\uff08CPA\uff09\u8ba1\u8d39\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u8fd9\u79cd\u65b9\u5f0f\u5141\u8bb8\u60a8\u5728\u5e94\u7528\u4e2d\u8bbe\u7f6e\u68c0\u67e5\u70b9\uff0c\u5c06\u5176\u4f5c\u4e3a\u8f6c\u5316\u5b9a\u4e49\u7684\u4f9d\u636e\u3002\u6b64\u7c7b\u5b9a\u5236\u5316\u7684\u5408\u4f5c\u6761\u6b3e\u80fd\u591f\u4fdd\u62a4\u8425\u9500\u4eba\u5458\u514d\u53d7\u90a3\u4e9b\u80fd\u591f\u6a21\u62df\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u6700\u590d\u6742\u7684\u6b3a\u8bc8\u65b9\u6848\u7684\u4fb5\u5bb3\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e86\u89e3\u8fd9\u4e9b\u8ff9\u8c61<\/strong><br>\u5982\u679c\u60a8\u51b3\u5b9a\u7a81\u7834\u76f4\u63a5\u4ea4\u6613\u7684\u5c40\u9650\uff0c\u63a2\u7d22\u66f4\u5177\u53ef\u6269\u5c55\u6027\u7684\u65b9\u6848\uff0c\u8bf7\u786e\u4fdd\u505a\u597d\u5145\u5206\u51c6\u5907\u3002\u4fdd\u62a4\u54c1\u724c\u514d\u53d7\u6b3a\u8bc8\u7684\u7b2c\u4e00\u6b65\uff0c\u5c31\u662f\u4e86\u89e3\u6b3a\u8bc8\u884c\u4e3a\u7684\u5177\u4f53\u8868\u73b0\u3002\u5b66\u4e60\u5982\u4f55\u5206\u6790\u62a5\u544a\u3001\u6807\u8bb0\u53ef\u7591\u6d3b\u52a8\u5e76\u7ef4\u62a4\u4e00\u4efd\u5168\u9762\u7684\u9ed1\u540d\u5355\uff0c\u9700\u8981\u65f6\u95f4\u548c\u6295\u5165\uff0c\u4f46\u6709\u51e0\u4e2a\u660e\u663e\u7684\u8ff9\u8c61\u662f\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u7559\u610f\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f1a\u8bdd\u65f6\u957f\u8f83\u77ed<\/strong>&nbsp;\u2013 \u53ef\u4ee5\u5408\u7406\u5730\u8ba4\u4e3a\uff0c\u4efb\u4f55\u4e0b\u8f7d\u60a8\u5e94\u7528\u7684\u7528\u6237\u2014\u2014\u65e0\u8bba\u901a\u8fc7\u4ed8\u8d39\u6e20\u9053\u8fd8\u662f\u81ea\u7136\u6e20\u9053\u2014\u2014\u81f3\u5c11\u5bf9\u60a8\u7684\u4ea7\u54c1\u62b1\u6709\u4e00\u5b9a\u5174\u8da3\u3002\u90a3\u4e9b\u4ea7\u751f\u5927\u91cf\u7559\u5b58\u7387\u4f4e\u4e14\u4f1a\u8bdd\u65f6\u957f\u4ec5\u4e3a10\u79d2\u6216\u66f4\u77ed\u7684\u7528\u6237\u6765\u6e90\uff0c\u5f88\u53ef\u80fd\u5b58\u5728\u95ee\u9898\u3002.<\/li>\n\n\n\n<li><strong>\u4e0d\u719f\u6089\u7684\u51fa\u7248\u5546<\/strong>&nbsp;\u2013 \u5728\u67e5\u770b\u5e7f\u544a\u6d3b\u52a8\u62a5\u544a\u65f6\uff0c\u8bf7\u7279\u522b\u7559\u610f\u90a3\u4e9b\u60a8\u4ece\u672a\u542c\u8bf4\u8fc7\u7684\u9ad8\u6d41\u91cf\u53d1\u5e03\u5546\u3002\u867d\u7136\u8fd9\u5e76\u975e\u6b3a\u8bc8\u884c\u4e3a\u7684\u7edd\u5bf9\u8ff9\u8c61\uff0c\u4f46\u4ece\u672a\u63a5\u89e6\u8fc7\u9ad8\u6d41\u91cf\u53d1\u5e03\u5546\u7684\u7edf\u8ba1\u6982\u7387\u5f88\u4f4e\u3002.<\/li>\n\n\n\n<li><strong>\u8f83\u9ad8\u7684\u70b9\u51fb\u7387<\/strong>&nbsp;\u2013 \u70b9\u51fb\u7387\uff08CTR\uff09\u53ef\u80fd\u5b58\u5728\u5de8\u5927\u5dee\u5f02\uff0c\u8303\u56f4\u4ece 0.05% \u5230 0.3% \u4e0d\u7b49\u3002\u501f\u52a9\u9ad8\u7ea7\u5b9a\u5411\u529f\u80fd\uff0c\u8868\u73b0\u53ef\u80fd\u4f1a\u66f4\u4f73\uff0c\u4f46\u8d85\u8fc7 1% \u7684\u6570\u503c\u5e94\u89c6\u4e3a\u53ef\u7591\u3002.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u5728\u5e7f\u544a\u6d3b\u52a8\u4e2d\u89c2\u5bdf\u5230\u4e0a\u8ff0\u4e00\u79cd\u6216\u591a\u79cd\u60c5\u51b5\uff0c\u53ef\u80fd\u5c31\u8be5\u91c7\u53d6\u884c\u52a8\u4e86\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u79ef\u6781\u4e3b\u52a8<\/strong><br>\u4e0d\u8981\u5bb3\u6015\u76f4\u63a5\u5411\u5e7f\u544a\u5408\u4f5c\u4f19\u4f34\u53cd\u6620\u60a8\u7684\u987e\u8651\u3002\u4efb\u4f55\u503c\u5f97\u5408\u4f5c\u7684\u5e73\u53f0\u90fd\u5e94\u914d\u5907\u4e13\u95e8\u7684\u4eba\u5458\u6765\u5904\u7406\u652f\u6301\u8bf7\u6c42\u5e76\u8c03\u67e5\u6f5c\u5728\u7684\u6b3a\u8bc8\u884c\u4e3a\u3002\u9057\u61be\u7684\u662f\uff0c\u7a0b\u5e8f\u5316\u5e7f\u544a\u73af\u5883\u56fa\u6709\u7684\u504f\u89c1\u5e76\u4e0d\u80fd\u7acb\u5373\u6fc0\u52b1\u4ed6\u4eec\u4e3b\u52a8\u7ef4\u62a4\u60a8\u6d41\u91cf\u7684\u7eaf\u51c0\u5ea6\u3002\u901a\u5e38\u9700\u8981\u5bf9\u4ed6\u4eec\u8fdb\u884c\u4e00\u4e9b\u9f13\u52b1\u3002.&nbsp;<a href=\"http:\/\/adprofs.co\/beginners-guide-to-digital-ad-fraud\/\">\u62c9\u7279\u79d1\u00b7\u7ef4\u8fbe\u79d1\u7ef4\u514b<\/a>&nbsp;Ad Profs \u63d0\u9192\u6211\u4eec\uff1a\u201c\u5e7f\u544a\u6280\u672f\u516c\u53f8\u751a\u81f3\u5e7f\u544a\u4ee3\u7406\u5546\u4ece\u865a\u5047\u5c55\u793a\u4e2d\u83b7\u5f97\u7684\u6536\u5165\uff0c\u4e0e\u4ece\u6709\u6548\u5c55\u793a\u4e2d\u83b7\u5f97\u7684\u6536\u5165\u4e00\u6837\u591a\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u5e76\u6ca1\u6709\u6253\u51fb\u6b3a\u8bc8\u884c\u4e3a\u7684\u7d27\u8feb\u611f\u3002\u53ea\u6709\u5f53\u5e7f\u544a\u4e3b\u548c\u8425\u9500\u4eba\u5458\u5f00\u59cb\u8981\u6c42\u91c7\u53d6\u884c\u52a8\u65f6\uff0c\u4f9b\u5e94\u5546\u624d\u4f1a\u6709\u6240\u4f5c\u4e3a\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e0e\u5f52\u56e0\u670d\u52a1\u63d0\u4f9b\u5546\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb<\/strong><br>\u5f52\u56e0\u5408\u4f5c\u4f19\u4f34\uff08\u5982Tenjin\uff09\u80fd\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5c06\u7528\u6237\u5728\u5e94\u7528\u5185\u7684\u4e92\u52a8\u53ca\u4ea7\u751f\u7684\u6536\u5165\u4e0e\u5176\u539f\u59cb\u83b7\u5ba2\u6e20\u9053\u8fdb\u884c\u5339\u914d\u3002\u4e0d\u96be\u60f3\u8c61\uff0c\u8fd9\u5728\u8bc6\u522b\u6b3a\u8bc8\u884c\u4e3a\u65b9\u9762\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u4f18\u52bf\u3002 \u6211\u4eec\u5168\u9762\u7684\u7528\u6237\u589e\u957f\u6570\u636e\u57fa\u7840\u8bbe\u65bd\u5177\u5907\u60a8\u6240\u9700\u7684\u4e00\u5207\uff0c\u65e2\u80fd\u4f18\u5316\u7528\u6237\u83b7\u53d6\uff08UA\uff09\u5de5\u4f5c\uff0c\u53c8\u80fd\u53ca\u65f6\u904f\u5236\u6b3a\u8bc8\u884c\u4e3a\uff0c\u4ece\u800c\u63d0\u5347\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff0c\u52a9\u529b\u4ea7\u54c1\u53d6\u5f97\u66f4\u5927\u6210\u529f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u606d\u559c\uff01\u73b0\u5728\uff0c\u60a8\u5df2\u7ecf\u638c\u63e1\u4e86\u6240\u6709\u5fc5\u8981\u77e5\u8bc6\uff0c\u53ef\u4ee5\u5f00\u59cb\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u514d\u53d7\u6570\u5b57\u5e7f\u544a\u9886\u57df\u4e2d\u6076\u610f\u884c\u4e3a\u8005\u7684\u4fb5\u5bb3\u4e86\u3002 \u9ad8\u7ea7\u6b3a\u8bc8\u9632\u8303\u662f\u4e00\u95e8\u6df1\u5965\u4e14\u590d\u6742\u7684\u5b66\u79d1\uff0c\u4f46\u4ec5\u51ed\u8fd9\u51e0\u9879\u7b56\u7565\u5c31\u8db3\u4ee5\u8ba9\u60a8\u7acb\u7aff\u89c1\u5f71\u5730\u770b\u5230\u6210\u6548\u3002\u65e0\u8bba\u60a8\u662f\u9009\u62e9\u6df1\u5165\u63a2\u7d22\u5e7f\u544a\u6b3a\u8bc8\u8fd9\u4e00\u590d\u6742\u9886\u57df\uff0c\u8fd8\u662f\u4ec5\u575a\u6301\u5df2\u638c\u63e1\u7684\u77e5\u8bc6\uff0c\u8bf7\u52a1\u5fc5\u4fdd\u6301\u9632\u5fa1\u59ff\u6001\uff0c\u8fd9\u6837\u60a8\u7684\u54c1\u724c\u5c06\u6bd4\u5927\u591a\u6570\u54c1\u724c\u66f4\u52a0\u5b89\u5168\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fraud prevention should be a top priority for today\u2019s mobile marketers. It\u2019s the first line of defense against ineffective ad spending and should therefore be the first thing considered when developing your advertising strategies. Downstream optimizations like context, viewability and performance become irrelevant the second your ads aren\u2019t being viewed by a real audience. In&#8230;<\/p>","protected":false},"author":7,"featured_media":8778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Fraud Protection | Tenjin<\/title>\n<meta name=\"description\" content=\"Discover five practical ways to protect your app marketing budget from ad fraud, improve campaign performance, and maximize ROI with smarter attribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenjin.com\/zh\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Fraud Protection | Tenjin\" \/>\n<meta property=\"og:description\" content=\"Discover five practical ways to protect your app marketing budget from ad fraud, improve campaign performance, and maximize ROI with smarter attribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenjin.com\/zh\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenjin\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-11T11:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:19:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/\"},\"author\":{\"name\":\"Sunny Cha\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\"},\"headline\":\"5 Easy Ways To Protect Your Brand From Ad Fraud\",\"datePublished\":\"2018-01-11T11:47:00+00:00\",\"dateModified\":\"2026-04-14T08:19:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/\"},\"wordCount\":862,\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg\",\"articleSection\":[\"Best practices\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/\",\"name\":\"Ad Fraud Protection | Tenjin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg\",\"datePublished\":\"2018-01-11T11:47:00+00:00\",\"dateModified\":\"2026-04-14T08:19:49+00:00\",\"description\":\"Discover five practical ways to protect your app marketing budget from ad fraud, improve campaign performance, and maximize ROI with smarter attribution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg\",\"width\":724,\"height\":483,\"caption\":\"Hacker using laptop. Hacking the Internet.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/5-easy-ways-to-protect-your-brand-from-ad-fraud\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tenjin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Easy Ways To Protect Your Brand From Ad Fraud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#website\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"name\":\"Tenjin\",\"description\":\"Growth Made Simple\",\"publisher\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\"},\"alternateName\":\"Tenjin - Mobile Measurement Partner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tenjin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#organization\",\"name\":\"Tenjin\",\"url\":\"https:\\\/\\\/tenjin.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"contentUrl\":\"https:\\\/\\\/tenjin.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/images.webp\",\"width\":429,\"height\":117,\"caption\":\"Tenjin\"},\"image\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/TenjinMMP\",\"https:\\\/\\\/www.youtube.com\\\/@TenjinMMP\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/tenjin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/#\\\/schema\\\/person\\\/f5e66ef1e16354fac8102e0aa356bc52\",\"name\":\"Sunny Cha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g\",\"caption\":\"Sunny Cha\"},\"url\":\"https:\\\/\\\/tenjin.com\\\/zh\\\/blog\\\/author\\\/sunnycharoman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5e7f\u544a\u6b3a\u8bc8\u9632\u62a4 | Tenjin","description":"\u4e86\u89e3\u4e94\u79cd\u5b9e\u7528\u65b9\u6cd5\uff0c\u901a\u8fc7\u66f4\u667a\u80fd\u7684\u5f52\u56e0\u5206\u6790\uff0c\u4fdd\u62a4\u60a8\u7684\u5e94\u7528\u8425\u9500\u9884\u7b97\u514d\u53d7\u5e7f\u544a\u6b3a\u8bc8\u7684\u5f71\u54cd\uff0c\u63d0\u5347\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\uff0c\u5e76\u5b9e\u73b0\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6700\u5927\u5316\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenjin.com\/zh\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/","og_locale":"zh_CN","og_type":"article","og_title":"Ad Fraud Protection | Tenjin","og_description":"Discover five practical ways to protect your app marketing budget from ad fraud, improve campaign performance, and maximize ROI with smarter attribution.","og_url":"https:\/\/tenjin.com\/zh\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/","og_site_name":"Tenjin","article_published_time":"2018-01-11T11:47:00+00:00","article_modified_time":"2026-04-14T08:19:49+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg","type":"image\/jpeg"}],"author":"Sunny Cha","twitter_card":"summary_large_image","twitter_creator":"@TenjinMMP","twitter_site":"@TenjinMMP","twitter_misc":{"\u4f5c\u8005":"Sunny Cha","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#article","isPartOf":{"@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/"},"author":{"name":"Sunny Cha","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52"},"headline":"5 Easy Ways To Protect Your Brand From Ad Fraud","datePublished":"2018-01-11T11:47:00+00:00","dateModified":"2026-04-14T08:19:49+00:00","mainEntityOfPage":{"@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/"},"wordCount":862,"publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"image":{"@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg","articleSection":["Best practices"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/","url":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/","name":"\u5e7f\u544a\u6b3a\u8bc8\u9632\u62a4 | Tenjin","isPartOf":{"@id":"https:\/\/tenjin.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#primaryimage"},"image":{"@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#primaryimage"},"thumbnailUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg","datePublished":"2018-01-11T11:47:00+00:00","dateModified":"2026-04-14T08:19:49+00:00","description":"\u4e86\u89e3\u4e94\u79cd\u5b9e\u7528\u65b9\u6cd5\uff0c\u901a\u8fc7\u66f4\u667a\u80fd\u7684\u5f52\u56e0\u5206\u6790\uff0c\u4fdd\u62a4\u60a8\u7684\u5e94\u7528\u8425\u9500\u9884\u7b97\u514d\u53d7\u5e7f\u544a\u6b3a\u8bc8\u7684\u5f71\u54cd\uff0c\u63d0\u5347\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\uff0c\u5e76\u5b9e\u73b0\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6700\u5927\u5316\u3002.","breadcrumb":{"@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#primaryimage","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2023\/09\/5-Easy-Ways-To-Protect-Your-Brand-From-Ad-Fraud.jpeg","width":724,"height":483,"caption":"Hacker using laptop. Hacking the Internet."},{"@type":"BreadcrumbList","@id":"https:\/\/tenjin.com\/blog\/5-easy-ways-to-protect-your-brand-from-ad-fraud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenjin.com\/"},{"@type":"ListItem","position":2,"name":"5 Easy Ways To Protect Your Brand From Ad Fraud"}]},{"@type":"WebSite","@id":"https:\/\/tenjin.com\/#website","url":"https:\/\/tenjin.com\/","name":"Tenjin","description":"\u8ba9\u589e\u957f\u53d8\u7b80\u5355","publisher":{"@id":"https:\/\/tenjin.com\/#organization"},"alternateName":"Tenjin - Mobile Measurement Partner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenjin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/tenjin.com\/#organization","name":"Tenjin","url":"https:\/\/tenjin.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","contentUrl":"https:\/\/tenjin.com\/wp-content\/uploads\/2026\/04\/images.webp","width":429,"height":117,"caption":"Tenjin"},"image":{"@id":"https:\/\/tenjin.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/TenjinMMP","https:\/\/www.youtube.com\/@TenjinMMP","https:\/\/www.linkedin.com\/company\/tenjin"]},{"@type":"Person","@id":"https:\/\/tenjin.com\/#\/schema\/person\/f5e66ef1e16354fac8102e0aa356bc52","name":"Sunny Cha","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/678aded2662b873a534eb59e485bf95d03d3393b1282391b13ff6d5549c9b6ab?s=96&d=mm&r=g","caption":"Sunny Cha"},"url":"https:\/\/tenjin.com\/zh\/blog\/author\/sunnycharoman\/"}]}},"_links":{"self":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/comments?post=8727"}],"version-history":[{"count":1,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8727\/revisions"}],"predecessor-version":[{"id":17279,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/posts\/8727\/revisions\/17279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media\/8778"}],"wp:attachment":[{"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/media?parent=8727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/categories?post=8727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenjin.com\/zh\/wp-json\/wp\/v2\/tags?post=8727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}