{"id":8729,"date":"2017-12-07T11:49:00","date_gmt":"2017-12-07T11:49:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8729"},"modified":"2026-05-19T13:31:25","modified_gmt":"2026-05-19T13:31:25","slug":"the-beginners-guide-to-cvr-marketing","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/the-beginners-guide-to-cvr-marketing\/","title":{"rendered":"CVR \u8425\u9500\u65b0\u624b\u6307\u5357"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0cCVR \u4ee3\u8868\u8f6c\u5316\u7387\uff08Conversion Rate \u6216 Conversion Ratio\uff09\u3002\u5b83\u662f\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\u3001\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u548c\u5546\u4e1a\u7f51\u7ad9\u7684\u4e00\u9879\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u5176\u8ba1\u7b97\u516c\u5f0f\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(\u603b\u8f6c\u5316\u6b21\u6570 \/ \u603b\u5c55\u793a\u6b21\u6570) * 100\u7b80\u4f53\u4e2d\u6587\uff08\u5927\u9646\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u8f6c\u5316\u201d\u4e00\u8bcd\u6307\u7684\u662f\u6700\u7ec8\u9884\u671f\u7ed3\u679c\u7684\u8fbe\u6210\u3002\u8981\u88ab\u89c6\u4e3a\u4e00\u6b21\u8f6c\u5316\uff0c\u4ea4\u6613\u5fc5\u987b\u5df2\u5b8c\u6210\u3002 \u90a3\u4e9b\u4ec5\u8868\u660e\u8f6c\u5316\u610f\u56fe\u7684\u64cd\u4f5c\uff08\u5982\u5c06\u5546\u54c1\u52a0\u5165\u8d2d\u7269\u8f66\u6216\u8fdb\u5165\u652f\u4ed8\u8be6\u60c5\u9875\u9762\uff09\u5e76\u4e0d\u7b97\u4f5c\u8f6c\u5316\uff0c\u4e5f\u4e0d\u4f1a\u5f71\u54cd\u60a8\u4ea7\u54c1\u7684\u8f6c\u5316\u7387\uff08CVR\uff09\u3002\u53ea\u6709\u5728\u652f\u4ed8\u8be6\u60c5\u83b7\u5f97\u786e\u8ba4\u4e14\u8ba2\u5355\u6210\u529f\u63d0\u4ea4\u540e\uff0c\u624d\u7b97\u4f5c\u4e00\u6b21\u8f6c\u5316\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u8f6c\u5316\u201d\u4e00\u8bcd\u5e76\u4e0d\u603b\u662f\u6307\u91d1\u878d\u4ea4\u6613\u3002\u8d1f\u8d23\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\u7684\u8425\u9500\u4eba\u5458\u4f7f\u7528\u8be5\u672f\u8bed\u65f6\uff0c\u662f\u6307\u6210\u529f\u6536\u96c6\u5230\u6f5c\u5728\u5ba2\u6237\u7684\u8054\u7cfb\u65b9\u5f0f\u3002 \u56e0\u6b64\uff0c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u6d3b\u52a8\u7684\u8f6c\u5316\u7387\uff08CVR\uff09\u6307\u7684\u662f\u5728\u63a5\u89e6\u5230\u67d0\u9879\u4f18\u60e0\u6216\u63d0\u793a\u540e\uff0c\u63d0\u4ea4\u4e86\u8054\u7cfb\u65b9\u5f0f\u7684\u53d7\u4f17\u6240\u5360\u7684\u6bd4\u4f8b\u3002\u867d\u7136\u5177\u4f53\u542b\u4e49\u53d6\u51b3\u4e8e\u4e0a\u4e0b\u6587\uff0c\u4f46\u901a\u5e38\u53ef\u4ee5\u8ba4\u4e3a\uff0c\u5b83\u6307\u7684\u662f\u6f5c\u5728\u5ba2\u6237\u6210\u529f\u901a\u8fc7\u8425\u9500\u6f0f\u6597\u7684\u8fc7\u7a0b\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u8f6c\u5316\u7387\uff08CVR\uff09\u662f\u4ee5\u767e\u5206\u6bd4\u5f62\u5f0f\u8868\u793a\u7684\uff0c\u5176\u6570\u503c\u8303\u56f4\u57280\u5230100\u4e4b\u95f4\u3002\u5982\u679c\u8f6c\u5316\u7387\u4e3a0\uff0c\u5219\u610f\u5473\u7740\u6240\u6709\u770b\u5230\u63d0\u793a\u3001\u8bbf\u95ee\u7f51\u7ad9\u6216\u4f7f\u7528\u5e94\u7528\u7684\u7528\u6237\u90fd\u6ca1\u6709\u5e26\u6765\u4efb\u4f55\u5207\u5b9e\u7684\u4ef7\u503c\u3002 \u8fd9\u5e76\u975e\u7edd\u5bf9\u610f\u5473\u7740\u4ed6\u4eec\u6ca1\u6709\u901a\u8fc7\u5f15\u5bfc\u4ed6\u4eba\u8fdb\u5165\u8f6c\u5316\u6f0f\u6597\u800c\u521b\u9020\u4ef7\u503c\uff0c\u53ea\u662f\u4ed6\u4eec\u81ea\u5df1\u5e76\u672a\u5b8c\u6210\u6574\u4e2a\u8f6c\u5316\u8fc7\u7a0b\u3002\u8f6c\u5316\u7387\uff08CVR\uff09\u4e3a100\u610f\u5473\u7740\u6240\u6709\u63a5\u89e6\u5230\u8be5\u5185\u5bb9\u7684\u7528\u6237\u90fd\u5b8c\u6210\u4e86\u6574\u4e2a\u8f6c\u5316\u6f0f\u6597\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CVR\u8425\u9500\u662f\u4e00\u95e8\u65e8\u5728\u63d0\u5347\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u8f6c\u5316\u7387\u7684\u827a\u672f\u3002\u5b83\u6307\u7684\u662f\u786e\u4fdd\u6f5c\u5728\u5ba2\u6237\u5df2\u505a\u597d\u51c6\u5907\u3001\u4ef7\u503c\u5df2\u6709\u6548\u4f20\u8fbe\uff0c\u4e14\u884c\u52a8\u53f7\u53ec\u5df2\u5f97\u5230\u4f18\u5316\u7684\u5404\u9879\u4e3e\u63aa\u3002\u5f53CVR\u8425\u9500\u4e3e\u63aa\u80fd\u5e26\u6765\u66f4\u591a\u7684\u9500\u552e\u989d\u3001\u6f5c\u5728\u5ba2\u6237\u6216\u9884\u671f\u6210\u679c\u65f6\uff0c\u5373\u88ab\u89c6\u4e3a\u6210\u529f\u3002 \u4e00\u9879\u6709\u9488\u5bf9\u6027\u7684CVR\u8425\u9500\u4e3e\u63aa\u5e76\u4e0d\u5173\u6ce8\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3001\u5e73\u5747\u8ba2\u5355\u91d1\u989d\uff0c\u751a\u81f3\u672a\u5fc5\u5173\u6ce8\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u5c3d\u7ba1\u6240\u6709\u8fd9\u4e9b\u53d8\u91cf\u5bf9\u4e8e\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\u800c\u8a00\u65e0\u7591\u662f\u57fa\u7840\uff0c\u4f46\u5b83\u4eec\u4e0eCVR\u8425\u9500\u534f\u540c\u4f5c\u7528\uff0c\u4ee5\u5b9e\u73b0\u6536\u5165\u6700\u5927\u5316\u5e76\u63d0\u5347\u51c0\u5229\u6da6\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5982\u4f55\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u8f6c\u5316\u7387\uff08CVR\uff09<\/strong><br>\u4ee5\u4e0b\u5217\u4e3e\u4e86\u51e0\u79cd\u4f4e\u6210\u672c\u6216\u96f6\u6210\u672c\u7684\u65b9\u6cd5\uff0c\u4f9bCVR\u8425\u9500\u4eba\u5458\u4f18\u5316\u5176\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u5b9e\u73b0\u6700\u5927\u8f6c\u5316\u7387\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4fdd\u6301\u6587\u6848\u901a\u4fd7\u6613\u61c2<\/strong><br>\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u901a\u5e38\u4e0d\u4f1a\u5305\u542b\u8fc7\u591a\u7684\u884c\u4e1a\u672f\u8bed\u3002\u867d\u7136\u884c\u8bdd\u548c\u7f29\u5199\u8bcd\u770b\u4f3c\u662f\u76f4\u63a5\u4e0e\u53d7\u4f17\u6c9f\u901a\u7684\u597d\u65b9\u6cd5\uff0c\u4f46\u5b83\u4eec\u53ef\u80fd\u4f1a\u758f\u8fdc\u90a3\u4e9b\u4ecd\u5728\u5b66\u4e60\u8be5\u9886\u57df\u57fa\u7840\u77e5\u8bc6\u7684\u5927\u91cf\u53d7\u4f17\u3002 CVR\u8425\u9500\u7684\u6700\u4f73\u5b9e\u8df5\u662f\u5c3d\u53ef\u80fd\u4f7f\u7528\u901a\u4fd7\u6613\u61c2\u7684\u8bed\u8a00\uff0c\u5e76\u5728\u5e7f\u544a\u6807\u9898\u548c\u6b63\u6587\u4e2d\u907f\u514d\u4f7f\u7528\u884c\u8bdd\u3002\u5982\u679c\u5fc5\u987b\u4f7f\u7528\u9996\u5b57\u6bcd\u7f29\u5199\u8bcd\uff0c,&nbsp;<a href=\"https:\/\/copywritematters.com\/copywriting-jargon\/\">\u4e13\u5bb6\u5efa\u8bae<\/a>&nbsp;\u6bcf\u5341\u4e2a\u8bcd\u4f7f\u7528\u4e00\u4e2a\u3002\u5982\u679c\u8d85\u8fc7\u8fd9\u4e2a\u6bd4\u4f8b\uff0c\u4f60\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u663e\u5f97\u4e0d\u81ea\u7136\uff0c\u800c\u8fd9\u7edd\u4e0d\u662f\u5438\u5f15\u53d7\u4f17\u6ce8\u610f\u529b\u7684\u6709\u6548\u65b9\u5f0f\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f7f\u7528\u6e05\u6670\u7684\u884c\u52a8\u53f7\u53ec<\/strong><br>N-Day All pLTV&nbsp;<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/10\/09\/call-to-action\">\u6700\u6709\u6548\u7684\u884c\u52a8\u53f7\u53ec<\/a>&nbsp;\u4ee5\u4e00\u4e2a\u6709\u529b\u4e14\u5177\u6709\u547d\u4ee4\u6027\u7684\u52a8\u8bcd\u5f00\u5934\u3002\u5b83\u4eec\u4e0d\u4ec5\u5411\u53d7\u4f17\u8bf4\u660e\u4e0b\u4e00\u6b65\u8be5\u505a\u4ec0\u4e48\uff0c\u8fd8\u660e\u786e\u65e0\u8bef\u5730\u544a\u77e5\u4e86\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u540e\u4f1a\u53d1\u751f\u4ec0\u4e48\u3002\u8bf8\u5982\u201c\u7acb\u5373\u4e0b\u8f7d\u201d\u3001\u201c\u4e0b\u5355\u201d\u6216\u201c\u5b8c\u6210\u6ce8\u518c\u201d\u4e4b\u7c7b\u7684\u77ed\u8bed\u5b8c\u5168\u7b26\u5408\u8fd9\u4e9b\u8981\u6c42\u3002 \u5728\u9009\u62e9\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\u65f6\uff0c\u5e94\u907f\u514d\u4f7f\u7528\u201c\u62a2\u5360\u5148\u673a\u201d\u6216\u201c\u7acb\u5373\u4f53\u9a8c\u201d\u8fd9\u7c7b\u62bd\u8c61\u8868\u8ff0\u3002\u8fd9\u4e9b\u8bcd\u6c47\u7684\u542b\u4e49\u5bf9\u4f60\u800c\u8a00\u6216\u8bb8\u663e\u800c\u6613\u89c1\uff0c\u4f46\u5f53\u4f60\u5728\u5927\u89c4\u6a21\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u6781\u6613\u5f15\u53d1\u8bef\u89e3\u3002 \u5982\u679c\u5c06\u54c1\u724c\u8bed\u8c03\u878d\u5165CTA\u81f3\u5173\u91cd\u8981\uff0c\u8bf7\u4ece\u60a8\u6240\u7528\u8bed\u8a00\u4e2d\u6700\u5e38\u7528\u7684\u8bcd\u6c47\u5217\u8868\u4e2d\u8fdb\u884c\u9009\u62e9\u3002\u5bf9\u4e8e\u82f1\u8bed\u4f7f\u7528\u8005\u6765\u8bf4\uff0c&nbsp;<a href=\"https:\/\/en.oxforddictionaries.com\/explore\/oxford-english-corpus\">\u725b\u6d25\u82f1\u8bed\u8bed\u6599\u5e93<\/a>&nbsp;\u5982\u679c\u4f60\u80fd\u8bf4\u670d\u5927\u5b66\u51fa\u7248\u793e\u5141\u8bb8\u4f60\u8bbf\u95ee\uff0c\u8fd9\u5c06\u662f\u4e00\u7b14\u65e0\u4ef7\u7684\u8d22\u5bcc\u3002\u514d\u8d39\u5217\u8868&nbsp;<a href=\"https:\/\/www.ef.com\/english-resources\/english-vocabulary\/top-1000-words\/\">\u50cf\u8fd9\u4e2a\u4e00\u6837<\/a>&nbsp;\u4ee5\u82f1\u8bed\u4e2d\u7ea61000\u4e2a\u6700\u5e38\u7528\u5355\u8bcd\u4e3a\u57fa\u7840\u662f\u4e00\u79cd\u884c\u4e4b\u6709\u6548\u7684\u66ff\u4ee3\u65b9\u6848\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8df5\u884c\u826f\u597d\u7684\u6309\u94ae\u8bbe\u8ba1<\/strong><br>CTA \u6309\u94ae\u7684\u8bbe\u8ba1\u7ec6\u8282\u5728\u8bf4\u670d\u53d7\u4f17\u5b8c\u6210\u8f6c\u5316\u65b9\u9762\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u6700\u6709\u6548\u7684\u6309\u94ae\u8bbe\u8ba1\u5f80\u5f80\u6a21\u4eff\u73b0\u5b9e\u4e16\u754c\u4e2d\u7684\u6309\u94ae\u3002\u5b83\u4eec\u51e0\u4e4e\u603b\u662f\u5448\u5706\u5f62\u6216\u77e9\u5f62\uff0c\u4e14\u8fb9\u7f18\u5448\u5706\u89d2\u3002\u8fd9\u81ea\u6709\u5176\u9053\u7406\u3002.&nbsp;<a href=\"http:\/\/www.creativebloq.com\/logo-design\/psychology-logo-shapes-8133918\">\u5fc3\u7406\u5b66\u7814\u7a76<\/a>&nbsp;\u7814\u7a76\u8868\u660e\uff0c\u4eba\u7c7b\u5bf9\u4e09\u89d2\u5f62\u4e2d\u7684\u9876\u70b9\u751a\u81f3\u9510\u89d2\u7b49\u5f62\u72b6\u4f1a\u4ea7\u751f\u4e00\u79cd\u76f4\u89c9\u4e0a\u7684\u6392\u65a5\uff0c\u56e0\u4e3a\u5728\u81ea\u7136\u754c\u4e2d\uff0c\u8fd9\u4e9b\u5f62\u72b6\u5f80\u5f80\u4e0e\u5a01\u80c1\u76f8\u5173\u3002\u6211\u4eec\u7684\u5927\u8111&nbsp;<a href=\"https:\/\/www.paulolyslager.com\/call-to-action-buttons-shape-size\/\">\u66f4\u8f7b\u677e\u4e00\u4e9b<\/a>&nbsp;\u5904\u7406\u5e26\u6709\u5706\u89d2\u7684\u5f62\u72b6\u3002\u5b83\u4eec\u5929\u751f\u5c31\u80fd\u5c06\u6211\u4eec\u7684\u89c6\u7ebf\u5f15\u5411\u5185\u90e8\u5185\u5bb9\u3002\u4e3a\u4e86\u8fbe\u5230\u66f4\u5f3a\u7684\u89c6\u89c9\u6548\u679c\uff0c\u8bb8\u591a\u8bbe\u8ba1\u5e08\u4f1a\u5229\u7528\u8fb9\u6846\u989c\u8272\u548c\u9634\u5f71\u6765\u8425\u9020\u6df1\u5ea6\u611f\uff0c\u6a21\u62df\u6309\u94ae\u5728\u4e09\u7ef4\u7a7a\u95f4\u4e2d\u7684\u5448\u73b0\u6548\u679c\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/s3.amazonaws.com\/tenjin-marketing\/In-Post%20Image%20-%20Practice%20Good%20Button%20Design.jpg?ssl=1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\/B\u6d4b\u8bd5<\/strong><br>\u8425\u9500\u4eba\u5458\u53d6\u5f97\u6210\u529f\u7684\u6700\u4f73\u9014\u5f84\u662f\u91c7\u7528\u79d1\u5b66\u65b9\u6cd5\u3002A\/B\u6d4b\u8bd5\uff08\u4e5f\u79f0\u4e3a\u5206\u7ec4\u6d4b\u8bd5\u6216\u591a\u53d8\u91cf\u6d4b\u8bd5\uff09\u8ba9\u8425\u9500\u4eba\u5458\u80fd\u591f\u5c06\u540c\u4e00\u8425\u9500\u6d3b\u52a8\u7684\u4e24\u4e2a\u6216\u591a\u4e2a\u7248\u672c\u76f8\u4e92\u5bf9\u6bd4\uff0c\u5c55\u5f00\u4e00\u573a\u201c\u80dc\u8005\u901a\u5403\u201d\u7684\u8f6c\u5316\u7387\u89d2\u9010\u3002 \u6bcf\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7248\u672c\u90fd\u4f1a\u88ab\u5206\u914d\u5230\u76ee\u6807\u53d7\u4f17\u603b\u6570\u4e2d\u7684\u7279\u5b9a\u767e\u5206\u6bd4\u3002\u4e3a\u4e86\u786e\u5b9a\u660e\u786e\u7684\u80dc\u8005\uff0c\u8fd9\u4e9b\u767e\u5206\u6bd4\u901a\u5e38\u662f\u76f8\u7b49\u7684\uff0c\u4f46\u5728\u7279\u6b8a\u60c5\u51b5\u4e0b\u4e5f\u53ef\u4ee5\u4e0d\u5747\u8861\u3002 \u968f\u540e\uff0c\u6240\u6709\u7248\u672c\u7684\u5e7f\u544a\u5c55\u793a\u5c06\u6295\u653e\u81f3\u5404\u81ea\u72ec\u7acb\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u5e76\u6536\u96c6\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\uff08CVR\uff09\u7b49\u7ee9\u6548\u6570\u636e\u4ee5\u786e\u5b9a\u80dc\u51fa\u8005\u3002\u80dc\u51fa\u7684\u5e7f\u544a\u7248\u672c\u968f\u540e\u5c06\u63a8\u5e7f\u81f3\u5168\u4f53\u53d7\u4f17\uff0c\u6216\u8fdb\u5165\u4e0b\u4e00\u8f6e\u6d4b\u8bd5\u3002\u5927\u591a\u6570\u4e3b\u6d41\u5e7f\u544a\u5e73\u53f0\uff08\u5982&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\">Facebook<\/a>) \u63d0\u4f9b\u5bf9\u591a\u53d8\u91cf\u6d4b\u8bd5\u7684\u539f\u751f\u652f\u6301\uff0c\u4ece\u800c\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u5728\u8f6c\u5316\u7387\uff08CVR\uff09\u8425\u9500\u6d3b\u52a8\u4e2d\u6d88\u9664\u8bd5\u9519\u73af\u8282\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728Tenjin\uff0c\u6211\u4eec\u81f4\u529b\u4e8e\u8ba9\u79fb\u52a8\u8425\u9500\u4eba\u5458\u7684\u5de5\u4f5c\u66f4\u8f7b\u677e\u3002\u6211\u4eec\u5168\u9762\u7684\u589e\u957f\u57fa\u7840\u8bbe\u65bd\u6574\u5408\u4e86\u79fb\u52a8\u8425\u9500\u4eba\u5458\u6700\u5173\u5fc3\u7684\u6240\u6709\u8981\u7d20\uff0c\u5305\u62ec\u5e7f\u544a\u5f52\u56e0\u3001\u5e94\u7528\u5206\u6790\uff0c\u4ee5\u53ca\u60a8\u9700\u8981\u4e86\u89e3\u7684\u3001\u7528\u4e8e\u51c6\u786e\u8ba1\u7b97\u6bcf\u4f4d\u7528\u6237\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u6240\u6709\u5176\u4ed6\u5185\u5bb9\u3002\u5982\u9700\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c,&nbsp;<a href=\"https:\/\/www.tenjin.io\/signup?__hstc=105908124.1a56e3730f6f13e43c32fb5b1a8ca535.1695012124209.1695095732931.1695118029670.8&amp;__hssc=105908124.40.1695118029670&amp;__hsfp=2360007836\">\u514d\u8d39\u6ce8\u518c<\/a>&nbsp;\u6216\u8005\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u81f3 sales@tenjin.io\u3002\u5e0c\u671b\u8fd9\u4e9b\u5efa\u8bae\u5bf9\u60a8\u6709\u6240\u5e2e\u52a9\uff0c\u5e76\u795d\u60a8\u5728\u6240\u6709CVR\u8425\u9500\u5de5\u4f5c\u4e2d\u4e00\u5207\u987a\u5229\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/hubs.ly\/H0gcz5x0\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/tenjin-marketing.s3.amazonaws.com\/26-tips-wp-text.jpg?ssl=1\" alt=\"\"\/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It\u2019s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions \/ Total Impressions) * 100 The word \u201cconversion\u201d refers to the completion of a final and desired outcome. To be considered&#8230;<\/p>","protected":false},"author":7,"featured_media":8730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,8],"tags":[],"class_list":["post-8729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics","category-mobile-marketing-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to CVR Marketing | Tenjin<\/title>\n<meta name=\"description\" content=\"What CVR means in digital marketing, how it&#039;s calculated, and actionable tips to improve conversion rates through better CTAs and A\/B testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunny Cha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:site\" content=\"@TenjinMMP\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunny Cha\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenjin.com\\\/blog\\\/the-beginners-guide-to-cvr-marketing\\\/\"},\"author\":{\"name\":\"Sunny 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