{"id":8741,"date":"2017-08-31T11:56:00","date_gmt":"2017-08-31T11:56:00","guid":{"rendered":"https:\/\/tenjin.com\/?p=8741"},"modified":"2026-04-14T08:17:09","modified_gmt":"2026-04-14T08:17:09","slug":"guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/tenjin.com\/zh\/blog\/guest-post-scaling-your-freemium-app-business-knowing-when-youre-ready-and-how-to-do-it\/","title":{"rendered":"\u6269\u5c55\u60a8\u7684\u514d\u8d39\u5e94\u7528\u7a0b\u5e8f\u4e1a\u52a1\uff1a\u4e86\u89e3\u60a8\u4f55\u65f6\u51c6\u5907\u5c31\u7eea\u4ee5\u53ca\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u4f60\u5df2\u7ecf\u63a5\u8fd1\u6210\u529f\u4e86\u3002\u4f60\u7684\u5e94\u7528\u5df2\u51c6\u5907\u597d\u767b\u4e0a\u821e\u53f0\uff0c\u4f60\u5df2\u7ecf\u901a\u8fc7 Facebook \u548c Google 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class=\"wp-block-paragraph\">\u6bcf\u6b21\u5b89\u88c5\u6210\u672c\uff08CPI\uff09\u6216\u6bcf\u6b21\u884c\u52a8\u6210\u672c\uff08CPA\uff09\u662f\u6bcf\u4e2a\u79fb\u52a8\u5f00\u53d1\u56e2\u961f\u90fd\u5e94\u91cd\u70b9\u5173\u6ce8\u7684\u57fa\u7840\u6307\u6807\u3002 CPI \u53cd\u6620\u7684\u662f\u83b7\u53d6\u4e00\u4e2a\u65b0\u5b89\u88c5\u7528\u6237\u6240\u9700\u7684\u6210\u672c\uff0c\u800c CPA \u5219\u662f\u6307\u4fc3\u4f7f\u7528\u6237\u5728\u5e94\u7528\u5185\u5b8c\u6210\u7279\u5b9a\u64cd\u4f5c\uff08\u4f8b\u5982\u5b8c\u6210\u767b\u5f55\u6d41\u7a0b\u6216\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\uff09\u6240\u9700\u7684\u6210\u672c\u3002 \u8fd9\u4e00\u6838\u5fc3\u83b7\u5ba2\u6210\u672c\u662f\u6bcf\u9879\u7528\u6237\u83b7\u53d6\u6d3b\u52a8\u7684\u57fa\u7840\uff0c\u9700\u8981\u7406\u89e3\u7684\u662f\uff0c\u968f\u7740\u521d\u59cb\u76ee\u6807\u53d7\u4f17\u9010\u6e10\u9971\u548c\uff0c\u4ee5\u53ca\u65b0\u7528\u6237\u7ade\u4ef7\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff08\u7279\u522b\u662f\u5728\u6e38\u620f\u9886\u57df\uff09\uff0c\u8fd9\u4e9b\u6210\u672c\u4f1a\u968f\u7740\u83b7\u5ba2\u91cf\u7684\u589e\u52a0\u800c\u4e0a\u5347\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4fbf\u5f15\u51fa\u4e86\u6700\u91cd\u8981\u7684\u6307\u6807\uff1a\u7528\u6237\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u3002LTV \u662f\u6307\u5355\u4e2a\u7528\u6237\u5728\u4f7f\u7528\u8be5\u5e94\u7528\u671f\u95f4\u9884\u8ba1\u4ea7\u751f\u7684\u603b\u6536\u76ca\u3002LTV \u4ee3\u8868\u4e86\u5e94\u7528\u7684\u53d8\u73b0\u6f5c\u529b\uff0c\u5728\u8003\u8651\u6269\u5927\u4efb\u4f55\u4ed8\u8d39\u8425\u9500\u89c4\u6a21\u4e4b\u524d\uff0c\u7406\u89e3\u8fd9\u4e00\u6307\u6807\u81f3\u5173\u91cd\u8981\u3002 \u5982\u679c\u4f60\u80fd\u8bc1\u660e\u4f60\u7684 LTV \u8d85\u8fc7\u4e86\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CPI\u3001CPA \u7b49\uff09\uff0c\u90a3\u4e48\u4f60\u5c31\u62e5\u6709\u4e86\u4e00\u79cd\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u4e3a\u6b63\u7684\u83b7\u53d6\u65b0\u7528\u6237\u7684\u65b9\u5f0f\u3002\u8ba1\u7b97 LTV \u7684\u4e00\u79cd\u7b80\u5355\u65b9\u6cd5\u662f\u5c1d\u8bd5\u4f7f\u7528 Pollen \u7684&nbsp;<a href=\"https:\/\/ltvcalculator.pollen.vc\/?utm_source=Tenjin&amp;utm_medium=Blog%20Post#\/\">LTV \u8ba1\u7b97\u5668<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81f3\u6b64\uff0c\u4f60\u5e94\u8be5\u5df2\u7ecf\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u4e86\u81ea\u5df1\u5e94\u7528\u7684\u8d22\u52a1\u6f5c\u529b\uff0c\u5e76\u770b\u5230\u4e86\u76c8\u5229\u7684\u53ef\u80fd\u6027\u3002\u5982\u679c\u5404\u9879\u6307\u6807\u90fd\u7b26\u5408\u9884\u671f\uff0c\u4e14\u4f60\u5df2\u9884\u7559\u4e86\u8db3\u591f\u7684\u5bb9\u9519\u7a7a\u95f4\uff0c\u90a3\u4e48\u4f60\u5c31\u51c6\u5907\u597d\u6269\u5927\u89c4\u6a21\uff0c\u5e76\u5728\u7528\u6237\u83b7\u53d6\u65b9\u9762\u201c\u5168\u529b\u52a0\u901f\u201d\uff0c\u4ee5\u671f\u5927\u5e45\u589e\u52a0\u7528\u6237\u57fa\u6570\u5e76\u63d0\u5347\u6536\u76ca\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\uff0c\u5f53\u60a8\u51c6\u5907\u597d\u6269\u5927\u89c4\u6a21\u65f6\uff0c\u8bf7\u8003\u8651\u5982\u4f55\u4e3a\u8fd9\u4e00\u589e\u957f\u63d0\u4f9b\u8d44\u91d1\u3002\u5e38\u89c1\u7684\u878d\u8d44\u65b9\u5f0f\u5305\u62ec\u4e2a\u4eba\u4fe1\u7528\u5361\u6216\u98ce\u9669\u6295\u8d44\uff0c\u4f46\u4e5f\u53ef\u4ee5\u8003\u8651\u5176\u4ed6\u878d\u8d44\u65b9\u6848\uff0c\u4f8b\u5982 Pollen VC \u63d0\u4f9b\u7684\u670d\u52a1\u2014\u2014\u8be5\u65b9\u6848\u5141\u8bb8\u5f00\u53d1\u8005\u5229\u7528\u5e94\u7528\u5546\u5e97\u7684\u6536\u5165\u4f5c\u4e3a\u4e00\u79cd\u8d44\u672c\u6548\u7387\u9ad8\u7684\u878d\u8d44\u65b9\u5f0f\u6765\u652f\u6301\u4e1a\u52a1\u589e\u957f\uff0c\u4e14\u4e0d\u4f1a\u7a00\u91ca\u80a1\u6743\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u5f00\u59cb\u6295\u5165\u8d44\u91d1\uff0c\u5c31\u8981\u5bfb\u627e\u5176\u4ed6\u5408\u4f5c\u4f19\u4f34\u6765\u52a9\u529b\u5e94\u7528\u53d6\u5f97\u6210\u529f\u3002\u50cf Tenjin 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